FASHION CONCEPTS AND COMMUNICATION PORTFOLIO
SELECTED WORKS 2015-2016
GEORGIA ROBERTS
CONTENTS
1. 2. 3. 4. 5.
LEVEL 5: FASHION CONCEPTS AND CREATIVE STRATEGIES
LEVEL 5: FASHION PERSONAL AND PROFESSIONAL PRACTICE
SELF DIRECTED PROJECT: STYLING
LEVEL 5: RESPONSIVE MODULE
LEVEL 4: FASHION CONCEPTS AND CONTEMPORARY CONTEXT
1. A live brief set by Leeds College of Art in collaboration with Leeds based brand Studio 805 to create a t-shirt design based on the concept of ‘Northern Powerhouse’. I explored the nineties acid house rave scene including the Hacienda nightclub to inspire my use of pattern within development. Primary photography and mark making became the basis of my development from which I explored pattern digitally.
LEVEL 5: FASHION CONCEPTS AND CREATIVE STRATEGIES
PA R A LLEL To comunicate my design, I was required to research into locations, styling and photography. I chose to communicate my t-shirt under my own assigned name Parallel, a high end menswear brand. For Parallel I created a lookbook and styling catalogue showing my photography and styling skills.
PA R A LLEL
PA R A LLEL
2. A live brief set by Leeds College of Art in collaboration with Lambert’s Yard, a designer store based in Leeds city centre.
LEVEL 5: FASHION PERSONAL AND PROFESSIONAL PRACTICE
We were required to communicate our interpretation of the colour black. I looked to artist Ryan Mcginley’s “Fall Into The Winter” series and Solve Sundsbo’s photography for Love magazine to help me communicate the dark issue of global warming. My photography (shown right) was exhibited in Lambert’s Yard in October 2015.
“ e ve e r se kin g p” t o grow and develo
“men should look like men”
concept direction - unisex
A live brief set by Leeds College of Art in collaboration with Sharpeye - a high end menswear brand created by Barry Sharpe, co-found of Duffer menswear. I was asked to produce ideas in order to make the brand more current and innovative, therefore I created a unisex campaign in the style of The Kooples and Levi’s based around Sharpeye jeans.
campaign in a store environment
I then showed how the campaign would look within a store environment inspired by the Levi’s brand aesthetic. I became one of two winners of this brief chosen by Barrie Sharpe himself.
3. This project involved styling a shoot for a Level 5 Fashion Design and Realisation student’s work which consisted of a tailored menswear coat. I was required to source and style the clothing to workwear, sportswear and minimal aesthetics to portray the versatility of the coat.
SELF DIRECTED PROJECT: STYLING
4.
Backpack for school
favourite adidas flux trainers
favourite jumper
favourite album covers
A live brief in collaboration with The Bone Cancer Research Trust for their 10th anniversary. In groups created randomly consisting of two design students and two communication students, we were given a muse who had survived bone cancer and were trusted to create an accessory or garment for them, and create a film about or for them. My group’s muse was Helena Cockwell, a 14 year old Osteosarcoma survivor.
LEVEL 5: RESPONSIVE MODULE
This is the development of our ideas for the backpack we made for Helena, with the clear bright material portraying her open and bubbly nature.
LLEL
♫
I created and edited the film about Helena’s story using footage we gathered when we visited the family. The video portrays Helena’s positivity throughout her cancer story, and as a group we branded Helena as a motivator and supporter for current cancer sufferers. The film was edited using Adobe Premier Pro. In addition, I created a colourful logo for Helena’s brand using Adobe In Design.
We exhibited our bag and film in May 2015 to our muses and their families. The film was projected onto the hanging bag to show the transparency of the bag, and the brightness of it.
5. A brief set enabling me to work in the style of one of my favourite high end brands, Celine. I produced a six outfit line up inspired by a WGSN trend and Celine’s previous clothing. I then produced by own styled shoot in the style of Celine, heavily considering my choice of location, aesthetic, clothes and model.
LEVEL 4: FASHION CONCEPTS AND CONTEMPORARY CONTEXT
Photographed and styled by myself.
GEORGIA ROBERTS
8 BRADLEY LANE, CHORLEY, LANCS, PR75TQ GMRGMR@HOTMAIL.CO.UK 07805 527121