The membership model for Stephen Jones Addition. Each head represents a consumer archetype in each level. The first tier: The Crown. The second tier: The Band. The third tier: The Brim
Consumers are encoruaged to follow the trail of hats arounds Soho. Each hat from the Soho Additon will be placed in perspex boxes in their location they were inspired by.
Answering the statement: ‘What is beauty?’ through photography