BUSINESS
Going up against giants
6 tips for competing for talent with the big guys by Kate Kjeell Is bigger always better? Not
Photo by James Pond on Unsplash
Just as David killed the giant with a strategic blow to the head, small companies can beat their larger competition by knowing their strengths — and the competition’s weaknesses.
necessarily when it comes to recruiting talent. Today’s job seeker is looking for more in a new position than just how big a company is. Just as David killed the giant with a strategic blow to the head, small companies can beat their larger competition by knowing their strengths — and the competition’s weaknesses.
A quick scan of job postings will confirm that the competition for talented professionals is fierce.
UAC MAGAZINE | SUMMER 2019
As the saying goes, “The war for talent is over … and the talent won.”
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With next to full employment, most candidates, including entry-level workers, have more career options than ever before. That means companies have to up their game to fill their open positions. This represents a unique challenge for the green industry as over half of it is comprised of small businesses. Competing for talent against companies with bigger name recognition and fatter recruiting budgets can feel like a David versus Goliath scenario. But it doesn’t need to be that way. Savvy small business leaders can create compelling offerings to candidates, but they
need to be proactive and carefully plan their approach. Here are six tips that can help you bag that highly coveted talent.
1.
Maximize your network. Small
businesses are often well connected locally. Don’t underestimate your network — and if you don’t have one start developing one. You can get the word out about openings through your membership in green industry and other business associations. (See how UAC members can add job postings to UAC's website on the next page.) Teaming up with other small businesses can be a great way to leverage your efforts, particularly with companies that are hiring in different areas than you traditionally hire in. This allows you to expand your reach. Always be on the lookout for great talent even if you don’t have a need for it right then and there. Establish relationships and build a pipeline of talented individuals before you need them. This requires a longer view and some care and feeding, but it pays off in big dividends. Encourage your executive team to do the same. Recruiting is a team sport and everyone needs to play a position to win in this game. A recent green industry client took this advice to heart. While we were searching for a national sales manager, we found several candidates who were not quite a fit for that position but would be ideal as regional sales managers. By treating them respectfully and providing a great hiring experience they were left with a good impression of the company. The hiring leader kept in touch with these two candidates, connecting with them on social media and occasionally checking in. Three months later, when they were ready to hire a regional sales manager, there were already two great candidates in the pipeline ready and waiting. This is a great example of hiring for the future in a competitive market.
