UAC Magazine - Summer 2021

Page 42

INDUSTRY

NICH update

Gearing up for the 2023 Farm Bill by Ellen M. Bauske, Chair, National Initiative for Consumer Horticulture

It is not too early to think ahead to the 2023 Farm Bill. Traditionally, consumer horticulture exists in a place outside the Farm Bill. Cammie Donaldson, chair of the Farm Bill Committee in the National Initiative for Consumer Horticulture says it is time for that to change. In her day job, Ms. Donaldson serves as the Executive Director of both the Native Plant Horticulture Foundation and the Florida Association of Native Nurseries. She is also the Administrative Services Manager of the Florida Native Plant Society. The Farm Bill focuses on rural development, forestry, energy, crop insurance, trade, and commodities. In 2007, “Horticulture” was added to include specialty crops, certified organic agriculture and local and regional foods. Key programs include the Specialty Crop Block Grant Program, the Specialty Crop Research Initiative (SCRI), pest and disease prevention programs and nutrition programs targeting fruits and vegetables. “The Farm Bill includes horticultural plant production and consumption but does not recognize the importance of all cultivated plants, particularly those in the built landscape. Ornamental plants in our gardens and landscapes can have a huge impact on climate change, human health and well-being, and helping to preserve biodiversity, particularly pollinators,” notes Cammie.

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"As we continue to develop more land, built landscapes are becoming more important in preserving the ecosystem functions we need. Consumer Horticulture has a critical role to play and is an impressive driver of our agricultural economy. It is time for recognition.” ~ Cammie Donaldson

“The plant choices people make drive the landscape, irrigation, and tree care industries, creating jobs that benefit the economy and the environment,” according to Mary Kay Woodworth, Executive Director of the Georgia Urban Ag Council. The USDA’s focus continues to be on the rural economy, and it’s critical that this focus be broadened and updated. “As an industry, we cannot afford to remain invisible. Those who have been in the industry a while can remember 2007, when outdoor watering was temporarily eliminated simply because regulators and policymakers did not know we existed. It was a harsh blow to the industry,” Woodworth said.

NICH is taking action

NICH is currently in talks with the USDA Office of the Chief Scientist staff and creating webinars on Consumer Horticulture and climate change. We are also developing industry listening sessions so we can bring a united message. Subscribe to our newsletter to find out more: signup.e2ma.net/signup/1854783/1400854

growing a healthy world through the art, science and business of plants, gardens and landscapes consumerhort.org

42 | UAC MAGAZINE


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Bulbs in turfgrass Research examines performance

8min
pages 50-53

Seeing brown instead of green? Influx of disease to evergreens

5min
pages 46-49

Help save the bees Your lawn could play a role

4min
pages 44-45

NICH update Gearing up for the 2023 Farm Bill

2min
pages 42-43

Promoting water stewardship

2min
page 41

Keep it growing UGA Hort Club helps grow scholarship funding

2min
pages 36-37

Martinez recognized for excellence APS award

5min
pages 38-39

Capitol Connection UAC member poll results

1min
page 35

Legislative update

7min
pages 32-34

Irrigation info for your customers Benefits of "smart" irrigation

1min
page 31

Is your marketing working? Part 1 How would you know?

4min
pages 28-29

Safety works Water, rest, shade

5min
pages 20-21

What the tech? Marketing automation

3min
pages 16-17

Changing your focus Zooming in on a solutions-based approach

4min
pages 24-25

Marketing 101 Series, Part 1 Value propositions

4min
pages 26-27

GALA GALA is back and better than ever

2min
page 7

Pro project Water conservation in action

1min
pages 18-19

Supply and demand Impacts to the market

6min
pages 22-23

Executive Director message

3min
page 5
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