UAC Magazine - Winter 2021 by Georgia Urban Ag Council

URBAN AG COUNCIL MAGAZINE GEORGIA

Keeping Georgia’s green industry informed

18 

LIABILITY

BUSINESS INCOME

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VEHICLE

INSURANCE CLAIMS

PROPERTY CLAIMS

WORKERS COMP

UAC MAGAZINE | WINTER 2021

WINTER 2021

Advocate. Educate. Promote.1

WHEN UNMATCHED

PRODUCTIVITY

MEETS LEGENDARY PERFORMANCE.

96-INCH GAS-POWERED LAZER Z UAC MAGAZINE | WINTER 2021

For 2020, Exmark raises the bar again with the introduction of the gas-powered 96-inch Lazer Z X-Series zero-turn mower. Powered by a Kohler® Command PRO® EFI air-cooled engine and equipped with Exmark’s patented RED Technology, the new machine features a durable UltraCut™ Flex Wing cutting deck. With a 48-inch center deck and two 24-inch wing decks, the 96-inch Lazer Z X-Series is the right tool to make quick work of the largest, toughest jobs, while delivering Exmark’s signature cut quality. By cutting more grass, on more properties, with fewer operators, the 96-inch Lazer Z X-Series enables customers to reduce labor costs and increase revenue potential. It provides the performance, productivity and unique value today’s landscape maintenance operation needs.

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UAC NEWS

UAC Magazine Official publication of the Georgia Urban Agriculture Council

Board of Directors Todd Jarrett, President Arbor Hill Nurseries Matt Lowe Swift Straw Josh Morrow Athletic Fields, Inc. Ken Morrow The Turfgrass Group Chris Nelson Chattahoochee Nature Center Bob Scott Irrigation Consultant Services Ray Wiedman Outdoor Expressions Ron White TurfPride

Ex Officio

Ellen Bauske UGA Extension Public Service Assistant Bodie Pennisi UGA Extension Horticulturist Clint Waltz UGA Extension Turf Agronomist

Staff

Mary Kay Woodworth Executive Director Kathy Johnson Marketing Director & Editor

UAC MAGAZINE | WINTER 2021

A member of:

Atlanta Botanical Garden Georgia Arborist Association Georgia Association of Water Professionals Georgia Green Industry Association Georgia Tree Council Georgia Water Alliance National Association of Landscape Professionals National Initiative for Consumer Horticulture Nursery & Landscape Association Executives RISE (Responsible Industry for a Sound Environment) Southern Nursery Association Tolar Capitol Partners

URBAN AG COUNCIL MAGAZINE GEORGIA

WINTER 2021

UAC NEWS

5 6 7 8 10 12 30

Executive Director message What did you miss? UAC Sporting Clays Tournament CB Absolute Advantage New UAC member benefit Fockele retires from Fockele Garden Company Russell Landscape Group expands in Florida Georgia Ag Experience Georgia UAC sponsors mobile classroom Landscape Pro University Virtual for 2021

REGULAR FEATURES

14 18 22 24 26 28 58

A peek inside Yancey Bros. Co. Pest 411 Larger canna leafroller Safety works Don't let your guard down - COVID-19 is still with us Save the date Pro Project Plants Creative Landscapes What the tech? The perfect social media video Directory of advertisers

BUSINESS 32 34 36 38 40 42 45

Stress-free interviewing 7 tips to help you - and the job candidate - relax How to best handle claims Make quick contact with the insurer Drive growth in 2021 Building a robust Marketing Roadmap Stress and COVID How to cope with job stress and build resilience How "flexible" is your business? Dealing with ongoing change Landscape equipment theft Smart planning and constant vigilance Holiday theft report Let's be thankful when vehicle thefts slow down

INDUSTRY 48 NICH social media campaign Promoting consumer horticulture 50 Horticulture and sod as agriculture DOT issues ruling

URBAN AG

52 UGA researches alternative containers They can benefit gardeners 54 Preparing for good performance Getting soil ready for planting 56 Trio of new hydrangeas The top of the "Must Have" list for 2021

UAC NEWS

Dear UAC Members and Supporters, Happy New Year! It certainly does not need to be said, but I’ll bet you would agree: good riddance to 2020! While spending more quality time with family was a blessing, it’s time to a return to normalcy in our lives. As a professional association for the landscape industry, we’ve made significant changes to our “educate” mission, and except for the wildly successful October Sporting Clays tournament (see the photos on page 6), all other 2020 events and even those through early 2021 are virtual. Pro University on January 27 4 Landscape offers nine separate educational tracks, all

offered “live” in a virtual setting. Please look for more information about LPU on pages 30-31.

Three virtual Lunch + Learns are on the calendar for January 13, February 17 and March 17: “Business Planning for Financial Growth.”

the pressures from Covid-19 4 Unfortunately, restrictions have dealt a blow to the 2021 Georgia Landscape Awards (GALA) entries and judging plans, so we will postpone the GALA entries and judging, moving this to 2022. Please look for new information for submission of these awards on our website – and start taking photos now!

Piedmont Park’s Magnolia Hall on March 23 and follow this with the always popular April 17 dinner at Topiary Courtyard. Let’s all hope that we’ll be able to meet in person on those dates.

Moving forward On the horizon of a whole new year, many landscape business owners say that they will use what they have learned in 2020 to move forward with cautious optimism. Brian Horn, editor

“While uncertainty surrounds the industry due to COVID-19, the numbers from 2019 show the industry was healthy before the pandemic. After three consecutive years of median revenue decreasing, it grew to $297,000 compared to $273,000 in 2018. This is a good sign for the industry, although mean revenue decreased to $1.3 million from $1.5 in 2018, meaning the smaller and larger companies – the outliers – saw a slight decrease. Contractors’ outlook for their companies is still positive, but those numbers did see a slight decrease. About 94% of landscapers were confident their companies would grow in last year’s survey, and this year it dropped to 88%. Last year 6% were “not confident at all” that their company would grow, and this year that number jumped to 11%. Labor once again remains the top concern but decreased from 6.9 out of 1-10 (10 means very concerned) scale in 2018 to 6.5 in 2019. COVID-19 was listed as a concern option this year and it tied for 7th out of 27 in our rankings with a 5.5 score.” We wish you a highly successful 2021 and will do everything we can to support our members and our industry as we advocate, educate and promote Georgia’s professional green industry. Please do not hesitate to reach out to us at any time!

Mary Kay Woodworth Executive Director

UAC MAGAZINE | WINTER 2021

still plan (keeping fingers crossed) to 4 We hold a UAC dinner “Spring Kick-Off” at

of Lawn & Landscape magazine, prefaced their annual “State of the Industry” report with this:

UAC NEWS

WHAT DID YOU MISS? UAC Sporting Clays Tournament October 28, 2020

UAC MAGAZINE | WINTER 2021

Blalock Lakes Newnan, GA

UAC NEWS

NEW UAC member benefit!

UAC MAGAZINE | WINTER 2021

UAC NEWS

Fockele retires from Fockele Garden Company Julie Evans becomes president and owner

Over 30 years, the company has grown to more than 30 employees and is nationally recognized for its outstanding design, installation and maintenance work. “I always enjoyed working on projects and in the garden,” he said. “And at that point in my life, I wanted to find work that incorporated the pleasure I experienced in doing landscape projects. I’ve enjoyed developing relationships with clients and helping them build a garden and landscape they desired. I can step into retirement knowing Julie will keep the company moving forward and growing.” Julie Evans and Mark Fockele

residential and commercial landscape design, install and maintenance company, co-owner and creator of the company Mark Fockele has retired.

UAC MAGAZINE | WINTER 2021

Julie Evans, who has been with FGC since 2000 and co-owner and vice president since 2005, has become president and owner of the company.

Fockele began the company in 1990 after working as an attorney for 10 years. Mark and two employees worked out of an office on Green Street and a shed at the old Chambers Lumber Company property in Gainesville, GA. At first focusing exclusively on residential design and installation, FGC soon began to grow. The company expanded into commercial design and installation with its first significant commercial project for City Plumbing in Gainesville in 1995,Rick then began working otherGuru local and Smith, owner of Thewith Pruning Inc. regional businesses.

“It has been an honor to work alongside Mark for the past 20 years and he will be greatly missed. We will continue to focus on the qualities that have made the company successful for three decades,” Evans said. "We work on projects of all sizes and budgets and provide all services with our own staff. We listen to what our clients want then work hard to make it happen. We spend a lot of time working out the details, so our customers will have a satisfying experience and result.” Based in Gainesville, the Fockele Garden Company serves clients throughout North Georgia. The company focuses on the design, installation and maintenance of residential gardens and commercial landscapes. In addition to regular landscape services they also provide irrigation systems, outdoor lighting, custom water features, and stonework.

For more information about the Fockele Garden Company, please call 770-532-7117 or visit www. fockelegardencompany.com.

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UAC MAGAZINE | WINTER 2021

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UAC NEWS

Russell Landscape Group expands in Florida RLG acquires Shipes Landscaping, Inc. Russell Landscape Group announces the acquisition of Santa Rosa Beach, FL based Shipes Landscaping, Inc. RLG is

headquartered in Sugar Hill, GA with locations servicing the Atlanta, Destin, Tampa, Nashville, Savannah and Charleston markets.

Nick Sears, Branch Manager of Russell's current Santa Rosa Beach branch, has over 16 years of experience in the landscape field and will continue to oversee operations. David Keeter of Shipes Landscaping, will take on the roll of Director of Landscape Installation. David, a Texas native, moved to Florida in 1985 and joined Keith Shipes in 1986 at the inception of Shipes Landscaping. David brings 40 years of landscape knowledge to RLG's Destin team. His landscape construction experience and local knowledge strengthens the ability for RLG to provide a full service experience. David

understands the importance of long-standing relationships and strong customer relationships. "I am excited about this new partnership. It is a great fit and provides our company with resources needed to provide customers of any size with the landscape services they desire." Along with managing teams with long-standing customer relationships in the Destin area, Nick and David will be responsible for ensuring that the customer experience and the services provided are the best in the landscape industry. Russell Landscape Group provides a range of green industry services, including landscape maintenance, chemical lawn care/fertilization, landscape design/build/installation, irrigation installation/service, hardscapes and tree and ornamental care. The company is listed in the top 100 landscape contractors in the country.

"It is exciting to grow with our customers while continuing to build the strongest team in our industry. Our focus has always been on keeping the same quality and service no matter what our size. Our company's success is truly built upon the collaborative efforts of our employees and a demand for excellence."

UAC MAGAZINE | WINTER 2021

~ Teddy Russell CEO of Russell Landscape Group

Don't miss the UAC Short Takes video series! Interviews with industry leaders - your fellow UAC members - as they discuss how they are meeting the challenges of COVID and keeping their employees and their businesses safe.

urbanagcouncil.com/coronavirus-uac-short-takes

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UAC MAGAZINE | WINTER 2021

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UAC NEWS

Georgia Ag Experience

Georgia Urban Ag Council sponsors mobile classroom In partnership with the Georgia Foundation for Agriculture, the

The Georgia Ag Experience uses technology and digital learning to enable students in grades 3 - 5 to take a deep dive into seven different Georgia agriculture commodities, including Horticulture.

Georgia Farm Bureau is proud to introduce the Georgia Ag Experience, a 36-foot mobile classroom dedicated to showcasing agriculture on-theroad. The Georgia Ag Experience uses technology and digital learning to enable students in grades 3 5 to take a deep dive into seven different Georgia agriculture commodities, including Horticulture.

UAC MAGAZINE | WINTER 2021

The Georgia Urban Ag Council is a proud sponsor of this awesome vehicle for education, with an interactive display focusing on Georgia's horticulture, turf and landscape industry!

As part of our ongoing workforce development initiative, UAC provided a significant financial donation to fund the production costs and a display for the Horticulture education section. Beginning Jan. 4, 2021, the Georgia Ag Experience will begin traveling to elementary schools and ag events across Georgia to provide a virtual field trip to the farm. The mobile classroom will give third through fifth-grade

students and the public a chance to visit a poultry house, cattle pasture, stand of timber, horticulture nursery, a produce stand full of fresh Georgia fruit, vegetables and pecans, cotton and peanut fields. Colorful farm photos, interactive technology and displays of products made from the various ag commodities highlight the importance of Georgia agriculture to our daily lives. Students will learn how farmers plant and harvest their crops, take care of their animals, and preserve the natural resources on their farms. There will also be a station highlighting the many career options in agriculture. All exhibits and lessons that are part of the Georgia Ag Experience have been professionally designed to meet science, technology, engineering, and math (STEM) standards. “Realizing that the majority of Georgia’s residents are more than three generations removed from living on a farm and have little to no first-hand knowledge of how farmers grow their food, cotton for clothes, or timber for paper and lumber, the Georgia Foundation for Agriculture wanted to create a mobile classroom that would give students and adults who have never visited a farm a chance to experience Georgia agriculture,” said Lily Baucom, GFA executive director. “This was an enormous undertaking for our foundation, and we are so grateful to the many sponsors who have partnered with us to make the Georgia Ag Experience a reality.” For more information about the Georgia Ag Experience and a list of the ag organizations, agribusinesses and Georgia commodity commissions that are generously supporting the mobile ag classroom visit www.georgiaagexperience.org. Visit www.gfb.ag/GAEclassroomvirtualtour to tour the classroom.

UAC NEWS

Having trouble reaching customers? COVID-19 keeping you from seeing your customers in person? Advertising in UAC Magazine is a great way to get your message out...and keep it out:

The solution is at your fingertips.

Past issues are archived for members to access online at any time, extending your exposure.

PLUS: > > > >

Below industry average advertising rates Member discount Frequency discount Advertiser directory in each issue

Call 706.750.0350 | Email kathy@georgiauac.com

UAC MAGAZINE | WINTER 2021

The current issue is available for viewing on the UAC website, giving you an expanded audience.

A PEEK INSIDE UAC NEWS

A peek inside... Yancey Bros. Co.

Join us as we take a peek inside the operation and the people of this UAC member company.

What we do We are the nation’s oldest Caterpillar dealer providing Caterpillar, Weiler, Blue Bird, Metso and many other brands of equipment, parts and service to customers across the state of Georgia.

How we got started Founded in 1914 by brothers Goodloe and Earle Yancey, Yancey Bros. Co. began as the Yancey Hardware Company, selling hardware, picks, shovels and prison uniforms (stripes) to government agencies – especially county prisons – for road construction.

We cover the entire state of Georgia through our 25 facilities and over 75 machine sales, rental and parts & service representatives specializing in industries from governmental to landfills to quarries to general construction. We also have landscaping specialists who are ready to help you with any machine or attachment need you have.

UAC MAGAZINE | WINTER 2021

Meet our regional team members

Northwest Georgia includes our Calhoun location

Zach Walden

Machine Sales and Heavy Rental Representative Favorite part of job: I love meeting new people and helping them learn the features and benefits of CAT equipment and what Yancey can offer. Last job before this: Before moving into machine sales I was a Parts & Service Representative for Yancey. What I do when I’m not at work: I enjoy time with my wife and my two children and enjoy doing anything outdoors.

We became the nation’s oldest Caterpillar dealership in 1918 after Goodloe and Earle traveled to Peoria to ask the Holt Manufacturing Company if they could represent the Model 45 Tractor in the Southeastern United States. They left Peoria with only a photograph of the Model 45 and a price quote of $4,750 per machine. Later that year the first Model 45 delivery in Georgia was made to Troup County. Yancey now serves our Georgia customers from facilities in 19 different Georgia communities providing 200+ models of Caterpillar equipment, Weiler forestry and paving products, over 50 brands of jobsite rental equipment, power generation and mobile heating and cooling products, and we are also the Blue Bird bus dealer for Georgia.

How we do it We have teams of equipment experts as well as parts & service specialists across the state on the road early in the morning, visiting customers on their jobsites. We work hand-in-hand with customers to help them identify their needs and recommend the right machines and attachments to get the job done safer, better and more efficiently. We are dedicated to helping customers explore every option, from new equipment to used and rental machines, depending on each customer’s need.

A PEEK INSIDE

What sets us apart The landscaping industry is a key focus for us. We offer over 35 different models of skid steer loaders, excavators, track loaders and wheel loaders, all designed with the landscape contractor in mind. And we offer 27 different attachments that are unique to the landscaping industry. Plus, Georgia UAC members can receive up to $2,750 off the price of a new machine!

We are from Georgia...for Georgia. We live in the communities where we work and are committed to supporting our customers as they build the schools, churches, subdivisions, parks, playgrounds, roads and highways we all use every day.

We are where you are. We have 25 facilities in 19 different Georgia communities. We have a network of parts delivery trucks and 94% of your parts orders are available at our stores within 48 hours. We have over 200 field service technicians on Georgia’s roads every day inspecting and maintaining our customers' equipment.

We are always striving to learn more about you and your business. We know our CAT equipment can help you do more in less time, saving you money. Our machines are affordable, comfortable, intuitive, easy to operate and more productive. But every job and every jobsite is different and we want to learn about the issues you face every day and how we can help.

Several of the key machines landscape professionals use are proudly built right here in our home state in Athens, GA. The Athens facility, which opened in 2013, is Caterpillar's global source for small tracktype tractors and also provides mini hydraulic

David Matthews

Machine Sales Representative Favorite part of job: I love helping customers find ways to be more efficient with different machines, technology, and tools. There are so many different businesses that contribute to Georgia’s growth and I am proud to have an opportunity to help them and be able to see their success and their finished products. Last job before this: Machine Demo Coordinator at Yancey. What I do when I’m not at work: I love anything that keeps me active, healthy, and outside. I exercise often and I love to go hunting and fishing.

Metro Atlanta includes locations in Austell, Kennesaw, and McDonough

Andrew Gaston

Machine Sales Representative Favorite part of job: There are so many different types of equipment and brands out there and I really enjoy the challenge of teaching folks about the benefits of investing in CAT equipment and seeing the results they’re able to achieve. I also love that my territory is close to my hometown, so it’s cool to see my customers transform some of these areas that I grew up around. Last job before this: Before joining Yancey I worked at Greystone Power. What I do when I’m not at work: I love to hunt and fish.

Davis Day

Machine Sales Representative Favorite part of job: I love to operate equipment myself so I enjoy teaching my customers how to operate different equipment, how some of the features and technologies work and what they can do for their business. Last job before this: Rental Representative at Neff Rentals (now United). What I do when I’m not at work: I enjoy spending time outside and hunting and fishing.

UAC MAGAZINE | WINTER 2021

We want your machines to stay up and running. Our Customer Value Agreements (CVAs) provide you with worryfree, hassle-free ownership, letting you take advantage of our parts, service and technician resources. We can even deliver the parts you need right to your door before you need them!

Northeast Georgia includes locations in Dacula, Jefferson and Washington

A PEEK INSIDE UAC NEWS

Our bilingual equipment specialists plus our parts & service representatives focus solely on our Spanish-speaking customers.

Zaira Brumagim

Luis Castro

Cesar Gonzalez

Sergio Ramirez

Machine Sales

Parts & Service

Southwest Georgia includes Albany, Columbus, Macon and Valdosta

Trey Duke

Inside Machine Sales Representative Favorite part of job: I enjoy meeting new people every day and learning about new customers' businesses and their needs. Last job before this: Before joining Yancey I worked as a Lumber Grader at a local saw mill. What I do when I’m not at work: Outside of work I really enjoy hunting and fishing.

Southeast Georgia includes Augusta, Brunswick, Savannah, Statesboro and Waycross

Jake Kizer UAC MAGAZINE | WINTER 2021

Inside Sales Rep

Favorite part of job: The atmosphere of the industry, meeting new people daily, and learning about their business and helping them find the right solutions for their business. Last job before this: Account Executive for Broomfield Broadcasting in SC. What I do when I’m not at work: I love to go play golf and basketball as often as I can, I love spending time with friends and family, and I love music and discovering new artists from all different genres.

excavators for customers in North and South America and Europe. The facility employs over 1,600 full-time and agency workers and is one of four Caterpillar facilities located in Georgia.

The value of this industry The landscaping industry is important to Georgia and important to Yancey Bros. Co. We understand the hard work and dedication Georgia’s landscape professionals pour into our communities every day and we want to be there to support them. We also support the Georgia Urban Ag Council’s advocacy and collaboration with the horticultural and agricultural communities. To show our appreciation of the hardworking UAC members, we have partnered with Caterpillar to provide discounts on new machines and attachments for Urban Ag Council members up to $2,750 per machine.

A PEEK INSIDE Diamond Sponsor

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An extensive line of CAT mini hydraulic excavators from 1-10 metric tons offers the performance to dig in and be productive on every job.

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CAT Compact Track Loaders' and Skid Steers' integrated SMART technology recognizes attachments and automatically tailors controls for that specific attachment.

The CAT “Intelligent Leveling” system provides industry-leading technology, integration, and available features such as dual direction self level, work tool return to dig, and work tool positioner.

Yancey Bros. Co. proudly supports the Georgia Urban Ag Council and the green industry.

UAC business-level members now can select the auto-recurring payment option for their annual membership investment and get an immediate 5% discount. NOTE: The auto-recurring payment option is available for credit card payments only. Your credit card automatically will be charged on your annual renewal date.

It's easy: First, go to urbanagcouncil.com > Membership > Manage and click on "Log in as a member."

UAC MAGAZINE | WINTER 2021

The easiest 5% you'll ever save. Sign up for auto-renew now!

Even easier: call us and we'll make the change for you! 706.750.0350 17

PEST 411

Larger canna leafroller

A major insect pest of canna lily by Shimat V. Joseph, Assistant Professor, Department of Entomology, University of Georgia The larger canna leafroller (LCLR),

Herbert A. 'Joe' Pase III, Texas A&M Forest Service, Bugwood.org,

Calpodes ethlius (Stoll), is a major pest of canna lily in Georgia. Native to Mexico, Central America, and the northern part of the South American continent, this pest is well established in the southern states, including Georgia. This pest is also referred to as the Brazilian skipper, the canna butterfly, or the arrowroot butterfly.

Biology The LCLR adult is a medium-sized, Fig. 1. Larger canna leaf roller butterfly. brownish skipper butterfly (Fig. 1). The females (22-27 mm in length) are larger than the males (23 to 24 mm). The first pair of wings has five clear spots and yellow-colored hairs on the lower margin. The second pair of wings has three clear spots.

UAC MAGAZINE | WINTER 2021

Charles T. and John R. Bryson, Bugwood.org

Similar to other skipper butterflies, LCLRs are erratic and fast fliers and consume nectar from the flowers. In Georgia, adults start laying eggs in midMay and undergo multiple generations through the summer. The attacks on plants persistently continue until temperatures cool down in the fall. The eggs are about 1 mm in diameter and are visible by the naked eye (Fig. 2). Pale green colored eggs are laid singly on the upper and

lower leaf surface of canna. Sometimes, several eggs can be found on a single leaf. A day after laying, the eggs turn a pinkish color. A few days later, the eggs hatch.

Feeding They initially feed on the leaf margin creating a leaf flap (Fig. 3A). Then the larva ties the leaf flap with the rest of the leaf using silken strands. A few days later, the larva systematically rolls the leaf by tying from a smaller roll to rolling the entire leaf (Fig. 3B and C). The caterpillar feeds within the roll and pushes out the frass pellets (excrements) from the leaf rolls. The leaf roll provides shelter and protection from the sun and natural enemies.

Development The greenish, naked, or transparent larva has a distinctively large head capsule (Fig. 4). Initially, the head is black but turns into an orange color with black triangular marks in the later stages (fourth and fifth stage larva) of larval development (Fig. 4C). Because the caterpillar feeds on green leaves, the color of the caterpillar appears green. The larvae molt five times before transforming to pale green pupae within the leaf roll.

Host plants and damage LCLR mostly attacks plant species within the Cannaceae family. The only other family where LCLR was found is West Indian arrowroot, Maranta arundinacea L. The leaf rolling can cause severe damage to canna plants as most of the leaves are rolled. Any new shoots that emerge of the rhizome are severely attacked, and plants hardly produce any flowers if not managed. LCLR also feed on the emerging flowers (Fig. 3D). The entire plant appears completely beaten and battered (Fig. 5).

PEST 411

Monitoring and management Scouting the leaves for young larvae as they begin to roll the leaves is critical (Fig. 3A). The larvae developing inside the roll can be mechanically killed by squishing with fingers. However, it can be overwhelming once the infestation becomes severe. Previously, parasitic wasps, Brachymeria incerta attacking LCLR pupae and Xenufens ruskini, and Trichogramma minutum attacking LCLR eggs have been reported from Florida. However, it is not clear if those parasitic wasps are active in Georgia. Moreover, significant suppression of the LCLR population can be challenging through natural enemies when pest numbers are high. Two studies were conducted to determine the host plant resistance of cultivars to LCLR. These studies did not identify any cultivars truly resistant to this pest but observed less egg laying on green-leaved canna varieties than red-leaved varieties. Similarly, more egg-laying and damage from larval feeding was observed on red or orange flower varieties than other varieties. In Georgia, the ‘Maudie Malcom’ variety appears to be less susceptible to LCLR attack.

Shimat Joseph, University of Georgia

Fig. 2. Larger canna leaf roller egg on a leaf. The use of Bt (Bacillus thuringiensis) insecticide can give some control if the caterpillars are mostly in earlier stages. Any contact insecticides such as pyrethroids (e.g., bifenthrin) can reduce the LCLR population, including larger caterpillars. Adequate insecticide coverage, meaning more water than usual (high water volume application), is necessary to control as caterpillars are hidden inside the rolls. A low

Fig. 3. Larger canna leaf roll damage. (A) symptom caused by early larva by stitching the flag leaf , (B and C) feeding after rolling the leaf, and (D) feeding damage on the developing flowers.

UAC MAGAZINE | WINTER 2021

Shimat Joseph, University of Georgia

PEST 411

water volume application may not reach those hidden caterpillars. The plants treated with insecticides will recover and start producing flowers. Repeated applications (two or three times) during summer may be necessary when the pest pressure is very high. Please carefully read the insecticide label before use, as the insecticide label is the law.

A & B: Shimat Joseph, University of Georgia, C: Herbert A. 'Joe' Pase III, Texas A&M Forest Service, Bugwood.org

Fig. 4. Larger canna leaf roller caterpillar.

Shimat Joseph, University of Georgia

Fig. 5. Extensive feeding damage after larger canna leaf roller attack.

UAC MAGAZINE | WINTER 2021

ugaurbanag.com/certiﬁcation

The secret of our strength is YOU! As a member of Georgia’s premier association for green industry professionals, you have the power to make your industry stronger. Networking & marketing

Diverse educational opportunities, from monthly dinner meetings to workshops that help you meet licensing requirements

Meet industry leaders and get your product or service in front of our growing membership

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The latest trends, newest equipment, and cutting edge research, all brought together for you

Awards From design/build to maintenance to community service to green innovations to safety, UAC awards programs give you a chance to shine and be recognized

Reduce your costs UAC Workers Compensation and Health Beneﬁts programs through WS Pharr/Snellings Walters oﬀer competitive rates and outstanding customer service.

Advocate.Educate.Promote. Tell a colleague about Georgia UAC today!

Your continued support of the Georgia Urban Ag Council shows your commitment to a strong industry.

With your help, we can grow even stronger. Your industry. Your passion. Pass it on.

UAC MAGAZINE | WINTER 2021

PO Box 3400 Duluth GA 30096 | P: 706.750.0350 | E: oﬃce@georgiauac.com | urbanagcouncil.com

SAVE THE DATE SAFETY WORKS

Don't let your guard down COVID-19 is still with us by Mary Kay Woodworth Landscape crews, please maintain proper social distancing and mask wearing while on jobsites and "break areas" (i.e., QuickTrip, RaceTrac, etc.).

CDC Guidelines for Workplaces and Businesses Continue to adhere to these guidelines for social distancing, hygiene and cleanliness.

Photo by Tai's Captures on Unsplash

Public perception is very important. As annoying as it may be to wear a mask or face covering, the bottom line is that it is always good to have your face covered when working in public view.

UAC MAGAZINE | WINTER 2021

With COVID-19 cases rising and reports from our members of concerns that standards and protocols are being relaxed, please review the policies that are in place within your company and for your employees.

We aren't here to provide a lecture, but guidance to help insure that your businesses can continue to operate, responsibly! Public perception is very important. As annoying as it may be to wear a mask or face covering, the bottom line is that it is always good to have your face covered when working in public view. For nurseries and retail operations, please make sure that employees and customers are maintaining proper social distancing, and masks are recommended.

Potential sources of exposure include having close contact with a coworker or member of the public who is ill with COVID-19 and touching your nose, mouth, or eyes after touching surfaces contaminated with the virus or handling items that others infected with COVID-19 have touched. As a landscape industry employee/employer, here are some CDC recommendations on how to protect oneself and slow the spread: Actions you can take include the following:

Notify your supervisor and stay home if you 4 have symptoms. Follow CDC-recommended steps if you are 4 sick. You should not return to work until the criteria to discontinue home isolation are met, in consultation with healthcare providers, your employer, and state and local health departments.

Follow CDC-recommended precautions 4 and notify your supervisor if you are well

but have a sick family member at home with COVID-19.

Limit close contact with others by 4 maintaining a distance of at least 6 feet, when possible.

> Limit the number of workers in small workspace areas such as trailers and

SAFETY WORKS vehicles, and spaces wear construction is being installed, if possible.

CDC recommends wearing cloth face 4 coverings in public settings where other

social distancing measures are difficult to maintain, especially in areas where there is significant community-based transmission of COVID-19.

> Cloth face coverings may prevent people who don’t know they have the virus from transmitting it to others. Cloth face coverings are NOT surgical masks or respirators and are not appropriate substitutes for them in workplaces where masks or respirators are recommended or required.

Clean and disinfect frequently touched 4 surfaces such as shared tools, machines,

•

After touching objects which have been handled by coworkers, such as tools and equipment

•

Before putting on and after taking off work gloves

•

After putting on, touching, or removing cloth face coverings

•

Before donning or doffing eye or face protection (safety glasses, goggles, etc.)

> Do not touch your eyes, nose, or mouth. > Use tissues when you cough, sneeze, or touch your face. Throw used tissues in the trash and wash your hands or use hand sanitizer containing 60% alcohol if a sink to wash your hands if not available.

vehicles and other equipment, handrails, ladders, doorknobs, and portable toilets. Clean and disinfect frequently touched surfaces periodically throughout the shift but also:

Take your Lawns to the Level

> At the beginning and end of every shift > After anyone uses your vehicle, tools, or workstation

Limit tool sharing if possible. 4 Practice proper hand hygiene. This is an 4 important infection control measure.

With appropriate hand hygiene, you do not need gloves to protect yourself from COVID-19.

Our bio-based fertilizers & specialty fertility products are blended to feed plants, improve soil fertility and build topsoil.

Concentrate Concentrate

Soil & Plant Formula Pro Directions For Use SHAKE WELL!

CONTAINS NON-PLANT FOOD INGREDIENT(S): 6.0% Humic Acids (Derived from Leonardite) 3.0% Sea Kelp Extract (Derived from Ascophyllum Nodosum) (Microbe food) INACTIVE INGREDIENTS: 91.00% Water Purpose Statement: Adds humic acid to the soil. May increase micronutrient uptake. May increase microbe food. Information regarding the contents and levels of metals in this product is available on the internet at http://aapfco.org/metals.html http://aapfco.o Manufactured and Guaranteed by Greene County Fertilizer Company, Inc. P.O. BOX 1346, Greensboro, GA 30642 1-855-606-3378 ▪ greenecountyfert.com SDS & Labels F2735

Fertility Forward®

1.0 gal = 8.7 lbs at 68° F

□

net volume 2.5 gal (9.5 l)

The mixed product should be agitated prior to and during application. Do not exceed 3 ounces when daytime temps are above 85 degrees. Slow Release Liquid Nitrogen plus Micronutrients Tank Mixing: Apply at a minimum rate of 3 ounces per 1,000 sq. ft. and a maximum rate of 6 ounces per 1,000 sq. ft. Dilute with enough water to cover 1 acre. Do not apply with less than a 7:1 dilution with water. wate Product is safe for use on all turf types and ornamental plants. Product is intended to be used as an additive to current fertilizer program. The mixed product should be agitated prior to and during application. SHAKE WELL! The mixed product should be agitated prior to and during application. GUARANTEED ANALYSIS MIXING WITH FERTILIZERS: N-Ext RGS™ can be mixed with liquid fertilizers. Warm Season Turf: Apply at a rate of 16 ounces per 1,000 sq. ft. Total Nitrogen (N).....................26.0% Apply in this order: 1) Water, 2) N-Ext RGS™, 3) Water Soluble or Liquid Fertilizer. Mix with water at a minimum 10:1 dilution. Apply directly to foliage. 13.2% Urea Nitrogen* Mixing with Pesticide, Herbicide or Fungicide: N-Ext RGS™ can be mixed with pesticides, 6.4% Ammoniacal Nitrogen Cool Season Turf: Apply at a rate of 20 ounces per 1,000 sq. ft. herbicides and fungicides and applied. We recommend the following: Use the product within 6.4% Nitrate Nitrogen Mix with water at a minimum 10:1 dilution. Apply directly to foliage. 24 hours of mixing products (especially with fungicides). Do not over-apply pesticides, ove Boron (B)...................................0.02% herbicides or fungicides as they can have an adverse effect on the populations of soil organisms. Iron (Fe).....................................0.4% Storage: Store in a cool dry place away from direct sunlight. Storage: Store in a cool dry place away from direct sunlight. Product will store for 2 years Derived from: Urea, Ammonium Nitrate, Product will store for 2 years under warehouse conditions. under warehouse conditions. Ferrous Sulfate

Pro Directions For Use

Before and after work shifts and breaks

•

After blowing your nose, coughing, or sneezing

•

After using the restroom

•

Before eating and before and after preparing food

*13% urea nitrogen stabilized with N-(n-butyl) thiophosphoric triamide Information regarding the contents and levels of metals in this product is available on the internet at http://aapfco.org/metals.html

Compatibility: These concentrated materials are compatible with most fertilizers and chemicals but should not be mixed directly with other chemicals. Conduct a jar test as needed to ensure compatibility before tank mixing. Mix in spray tanks with water and proper agitation. Apply in accordance with best management practices (BMP’s) established by your Cooperative Extension Service. Observe any State or Local fertilizer application regulations. Caution: Apply only to turf, plants, and soil. If plants are flowering, apply to base of the plant to avoid staining of blooms.This product may stain concrete, wood and other pervious and impervious surfaces. Keep out of reach of children. If product comes in contact with skin or eyes flush with water immediately.

□

net volume 5 gal (18.9 l)

CONDITIONS OF SALE Seller warrants that this product consists of the ingredients specified and is reasonably fit for the purpose stated on this label when used in accordance with directions under normal conditions of use. No one, other than the officer or Seller, is authorized to make any warranty, guarantee, or directions concerning this product. Because the time, place, rate of application and other conditions of use are beyond Seller’s control Seller’s liability from handling, storage and use of this product is limited to replacement of product or refund of purchase price. Buyer assumes all responsibility for safety and use not in accordance with label instructions.The product names are registered trademarks of Greene County Fertilizer Company, Compan Inc.

GUARANTEED ANALYSIS

Pro Directions For Use

SHAKE WELL! The mixed product should be agitated prior to and during application.

Tank Mixing: Apply at rates in accordance with your turf type’s general nitrogen requirements. Dilute with enough liquid to cover 1 acre. Do not apply at less than a 7:1 dilution with water. Product is safe for use on all turf types and ornamental plants. Product can be used as an additive to current fertilizer program. MIXING WITH OTHER N-EXT™ PRODUCTS / FERTILIZERS: N-Ext N-Charge™ can be tank mixed with other N-Ext™ products and/or fertilizers. ___________% AMMONIACAL NITROGEN Add to tank in the following order: 1) Water, 2) N-Ext N-Charge™, 3) N-Ext™ product / Water Soluble or Liquid Fertilizer. ___________% NITRATE NITROGEN Mixing with Pesticide, Herbicide or Fungicide: N-Charge™ can be mixed with pesticides, herbicides and fungicides and applied. We recommend the following: Use the product within Derived from: □ Urea □ Ammonium Nitrate 24 hours of mixing products (especially with fungicides). Do not ove over-apply pesticides, herbicides or fungicides as they can have an adverse effect on the populations of soil organisms. Storage: Store in a cool dry place away from direct sunlight. Product will store for 2 years * __________% urea nitrogen stabilized with under warehouse conditions. N-(n-butyl) thiophosphoric triamide TOTAL NITROGEN (N) _____________% ___________% UREA NITROGEN*

Do not apply near water, wate storm drains, or drainage ditches. Do not apply if heavy rain is expected. Apply this product only to your lawn/garden, and sweep any product that lands on the driveway, sidewalk, or street back onto your lawn/garden.

□ net volume 275 gal (1041.0 l)

Caution: Apply only to turf, plants, and soil. If plants are flowering, apply to base Fertility Forward® of the plant to avoid staining of blooms. This product may stain concrete, wood and other pervious and impervious surfaces. Caution: This product contains the secondary micronutrient iron. Iron may stain Keep out of reach of children. If product comes in contact with skin or eyes concrete, wood and other pervious and impervious surfaces. Apply only to turf flush with water immediately. immediatel and soil. SDS & Labels: Manufactured and Guaranteed by Greene County Fertilizer Company, Inc. ▪ P.O. BOX 1346, Greensboro, GA 30642 ▪ 1-855-606-3378 ▪ GreeneCountyFert.com ▪ F2735 Keep out of reach of children. If product comes in contact immediatel with skin or eyes flush with water immediately.

net volume _________________ gal (_________________ l)

net wt ______________________ lbs

Fertility Forward® CONDITIONS OF SALE Seller warrants that this product consists of the ingredients specified and is reasonably fit for the purpose stated on this label when used in accordance with directions under normal conditions of use. No one, other than the officer or Seller, is authorized to make any warranty, guarantee, or directions concerning this product. Because the time, place, rate of application and other conditions of use are beyond Seller’s control Seller’s liability from handling, storage and use of this product is limited to replacement of product or refund of purchase price. Buyer assumes all responsibility for safety and use SDS & Labels: not in accordance with label instructions.The product names are registered trademarks of Greene County Fertilizer Company, Compan Inc. Manufactured and Guaranteed by Greene County Fertilizer Company, Inc. ▪ P.O. BOX 1346, Greensboro, GA 30642 ▪ 1-855-606-3378 ▪ GreeneCountyFert.com ▪ F2735

□ net volume 2.5 gal (9.5 l)

□

net volume 5.0 gal (18.9 l)

□ net volume 275 gal (1041.0 l)

1.0 gal = 10.7 lbs at 68° F CONDITIONS OF SALE Seller warrants that this product consists of the ingredients specified and is reasonably fit for the purpose stated on this label when used in accordance with directions under normal conditions of use. No one, other than the officer or Seller, is authorized to make any warranty, guarantee, or directions concerning this product. Because the time, place, rate of application and other conditions of use are beyond Seller’s control Seller’s liability from handling, storage and use of this product is limited to replacement of product or refund of purchase price. Buyer assumes all responsibility for safety and use not in accordance with label instructions.The product names are registered trademarks of Greene County Fertilizer Company, Compan Inc.

> Key times to clean hands include: •

Slow Release Liquid Nitrogen Blend

Concentrate

High Performance Plant Nutrients Fertilizers ▪ Specialty Products Soil Amendments

Fertility Forward® DIRECT TO CONSUMER MFR/Corp. HQ: Greensboro, GA Orlando, FL • Salt Lake City, UT

MFR BUY/SHIP DIRECT & SAVE GreeneCountyFert.com

Distributor of professional Lawn and Ornamental pest control products

UAC MAGAZINE | WINTER 2021

When possible, wash your hands regularly with soap and water for at least 20 seconds or use an alcohol-based hand sanitizer containing at least 60% alcohol.

For more on the CDC guidelines: cdc.gov/coronavirus

SAVE THE DATE

Visit urbanagcouncil.com for updates and to register.

VIRTUAL Lunch + Learn Series

JAN

"Business Planning for Financial Growth” Presented by PNC Bank

FEB

DATES: Wednesday, January 13

Wednesday, February 17 Wednesday, March 17 PLACE: Your home or office - it's virtual! COST: FREE to UAC members but you must register to receive login instructions: urbanagcouncil.com

MAR

VIRTUAL educational conference & tradeshow

JAN

Everything you've come to expect from LPU. all without leaving the comfort of your office or home.

> > > >

Education Credits Vendors Networking

See pages 30 - 31 for more details!

Updates | Schedule | Registration:

urbanagcouncil.com/landscape-pro-university

MAR

Networking + Education Dinner

UAC MAGAZINE | WINTER 2021

Sponsored by Topiary Courtyard Networking + Education Dinner

DATE: Tuesday, April 13 TIME: 6:00 pm dinner PLACE: Topiary Courtyard

NOV

3, 2021

400 Park Dr NE, Atlanta, GA 30306

UAC Networking + Education Dinner

APR

UAC Spring Kick-Off Dinner DATE: Tuesday, March 23 TIME: 6:00 pm dinner PLACE: Magnolia Hall at Piedmont Park

URBAN AG COUNCIL

GEORGIA

SOD

PRODUCERS F I E L D DAY

3045 Jones Mill Road Norcross GA 30071

UAC Georgia Sod Producers Field Day & Tradeshow DATE: Wednesday, November 3, 2021 PLACE: UGA Griffin Campus, Griffin GA Updates will be posted at urbanagcouncil.com.

Your source for locally grown groundcovers and perennials...

Located just outside the perimeter and convenient to Hwy. Hw 78

Visit us today! 1327 Rock Mountain Blvd. Stone Mountain, GA 30083

770.454.7994 JR Cell: 770.352.4407

SEED sponsorship opportunities support | energize | enable | develop

Thank you to all of our SEED sponsors!

SEED sponsorships offer our members an opportunity to promote their businesses and support UAC at a level beyond the membership dues.

seed support | energize | enable | develop

URBAN AG COUNCIL GEORGIA

Diamond

tree_logotypeUpdateGENERIC.pdf

9:40:37 PM

Buck Jones Nursery Plants • Sod • Landscape Supplies

CMY

Grayson, GA Location 770-963-8227 Woodstock, GA Location 770-345-5506 Matthews, GA Farm 800-854-3646 – Wholesale only www.buckjones.com

Gold Athletic Fields, Inc. | Chatham Landscape Services | Ed Castro Landscape |

Silver Classic Landscapes | Crabapple Landscape Experts | Sunbelt Greenhouses

UAC MAGAZINE | WINTER 2021

Platinum

3/3/08

SAVE THE DATE PRO PROJECT

Outdoor spaces that flow

Project by Plants Creative Landscapes plantscreative.com

UAC MAGAZINE | WINTER 2021

The homeowner wanted to create multiple outdoor individually themed rooms that connected with seamless sightlines. The goal was an outdoor experience used for entertainment.

Overall view of the new landscape, demonstrating how the repeated use of materials connects the various rooms of the backyard together.

The main “living” area is a bluestone patio connected directly to the home. Prior to the project, the fireplace was functional on the interior of the home only.

Primary gathering space complete with the custom converted fireplace, a lawn “rug” to soften the patio, seating for the entire family, LED water feature, and a reclaimed piece of barn wood for the mantel.

PRO PROJECT The patio includes an outdoor kitchen, dining area, and fireplace lounge. Bluestone, painted brick, concrete countertops, and steel were the primary materials used to connect all the separate rooms.

GALA

GEORGIA URBAN AG COUNCIL

GEORGIA LANDSCAPE AWARDS

AWARD WINNER: Grand

A communal eating area along with the smoker grilling area, looking towards the back of the property.

UAC MAGAZINE | WINTER 2021

The homeowner wanted a separate gathering area to wind down after an evening of grilling and dining. The oak tree planters, retaining wall, bocce ball court, and LED water feature are customfabricated with steel. Loose chipped grey slate aggregate was used as the base material to provide a more organic/natural feel as well as mediate the water throughout the site since it became the lowest point in the back yard. The nighttime view shows the sunken fire pit area with cafe lighting.

WHAT THE TECH?

The perfect social media video

Eight key ingredients to harness the power by Pushpa Srivastava, SEO Strategist, Sinema Films Is there any such thing as a perfect social media video? Yes! But you have to do it right. Human beings are incredibly visual people. Nothing affects their mind so much as moving images. We live in an age of tremendous volume of video streaming. Photo by Hello I'm Nik on Unsplash

Social media video is probably the most powerful tool marketers have to get and maintain the attention of their target customers.

Don’t believe it? Check this out: Social media posts with video have 48% more views. (HubSpot)

Facebook has over 8 billion video views per day. (TechCrunch) Social video generates 1200% more shares than text and image content combined. (G2 Crowd)

UAC MAGAZINE | WINTER 2021

Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)

Social media video is probably the most powerful tool marketers have to get and maintain the attention of their target customers. So what makes for a perfect social media video? Here are the key ingredients:

INGREDIENT #1 Your video should have something to say. Never indulge in social media video creation unless you have something solid to say. That’s because the social media world is often unforgiving and the best brands can’t escape trolling. This is not to say that you must be

scared of trolls. In fact, trolls sometimes help make your videos viral. But this caveat is to keep you guarded about the right kind of message for a great social media video. Your video should have something very important to convey to your targets. For example: This very interesting video by Notarize Inc.: youtube.com/ watch?v=5GeR8XTWR3M&feature=emb_ logo

INGREDIENT #2 A compelling story. Every social media post, video, photograph needs to have a story, and a compelling one. A story that would prevent your viewers from skipping or scrolling down. Do you have a story that would make them stop and engage? Now how to tell a compelling story? By having three important ingredients: problem, conflict, solution. Build your story around a person or a circumstance of a person. Very interesting research by Harvard Business School called ‘Why your brain loves a good story,’ says that a good story releases oxytocin. This chemical is responsible for bonding between people. Isn’t that what you want from your video?

INGREDIENT #3 The first 10-second hook. What’s that first hook that would drive your viewers instantly to your video? Is it a scene or a close-up shot of an object or a person? Or just some beautiful music around a landscape? Plan your first 10 seconds like they are all you have. Microsoft research in 2015 that said our attention span now is shorter than that of a goldfish – 8 seconds! 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)

WHAT THE TECH? How? Aim at evoking curiosity, surprise or shock. For example: The Great Realization video by Tom Foolery is an awesome example of how you can hook people in the first 10 seconds. youtube.com/watch?v=Nw5KQMXDiM4

INGREDIENT #4 A strong take-away. Don’t waste too much time showcasing all the features of your product or service. Pick a few and create a solid message. Social media video production is about quick take-aways. You want your viewers to do something after watching your video. That’s all you need to showcase through good story telling. For example: This video by Ben and Jerry’s. instagram.com/p/CAsoOhxgJln/?utm_ source=ig_web_copy_link

INGREDIENT #5 Use subtitles. Appeal to all the people equally and impartially. That means have a voice over so the visually impaired can hear, have subtitles so the hearing impaired can read. If you come from a country with multiple languages, choose one language for the voice over and another for the subtitles. That way, you increase the scope of your viewers. However, you may use the same language for both voice over and subtitles, depending on your context.

INGREDIENT #6 Mobile optimization. More than half of all the world’s videos today are viewed on mobile and for Twitter, that number is as high as 93 percent! It’s crucial that you optimize your social media video

For example: This video by All State Insurance. instagram.com/p/ B6ORk8pgRWG/?utm_source=ig_web_ copy_link

Originally published in July 2020 at manta.com. Manta is one of the largest online resources dedicated to small business. They deliver products, services and educational opportunities that are effective, easy to understand and geared to help business owners become more competitive in their respective industries.

INGREDIENT #7 The right concoction of emotions. Many consumers take action when they feel emotionally stirred. While in their mind they may calculate the costs, weigh the features, analyze value for money, they may still take an action based on emotion. Have a clear emotional quotient in your video. Your video must evoke one or more emotions such as envy, pride, joy, warmth, love – you name it.

INGREDIENT #8 A stellar Call To Action. As we said earlier, the purpose of your video is to make your viewers act. They must be compelled to do something about what they watched. What’s that something? Visit your website or app? Download a form? Hit Purchase button. Create a clear Call To Action. For example: Check out what Mailchimp did it here on its Twitter video: twitter.com/ Mailchimp/status/1166372296963047427

Final take-away A social media video calls for precise bitesized and good-looking information. Anyone looking for social media production must seek creativity at all levels because social media videos are played on various platforms. Your video production agency must have experience on most leading platforms to create compelling social media videos.

UAC MAGAZINE | WINTER 2021

Another reason for using the subtitles is when your video is played with the sound off, it will still be able to hook people. 85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. (Instagram)

production according to mobile viewers. You can do this by following some simple tips. For instance, use simple graphics with extremely readable text – in terms the font type and size. Always play your video with the sound off and ensure it still makes sense. Use video analytics of your last videos to know what worked and what didn’t. Apply those insights for mobile optimization.

UPDATES | SCHEDULE | REGISTRATION: URBANAGCOUNCIL.COM/LANDSCAPE-PRO-UNIVERSITY

What you need to know to be your best, from the best location on Earth...

YOURS!

Educational seminars PLUS an interactive vendor trade show where you can grow, learn and network with your peers – all from the comfort of your office or home!

Wednesday, January 27 8:30 am - 4:30 pm

JOIN THE VIRTUAL EVENT

J A N U ANINE R educational Y 2 7 tracks , 2for0you2to1select the best mix of topics for you and EDUCATION

urbanagcouncil.com/landscape-pro-university your employees: Here are highlights from these tracks:

AGRONOMICS/TURF • • • •

Common turfgrass diseases and management Problem weed control in turfgrass Biology and management of major turfgrass pests: research updates Turfgrass agronomics and update: fertility and sod survey

GREEN SYMPOSIUM • • •

Pruning preparation for the spring "The Great Southern Flower Show" Certified Drainage Contractor training

HORTICULTURE

its

applied for s

RG EO I

UAC MAGAZINE | WINTER 2021

•

cide Cred

CEUs and pesticide credits have been applied for!

• • •

The effects of lawn herbicides on landscape trees and shrubs Organic pest control for ornamentals and turfgrass Plant growth regulators for the landscape: turf and ornamentals Avoiding chemical applications: using host-plant resistance in the landscape

IRRIGATION • • • •

Irrigation system troubleshooting Smart irrigation beyond smart controllers Two-wire installation and troubleshooting Master planning irrigation systems

BUSINESS •

• • •

Communication, delegation and accountability: three must-haves to move your team and your business forward Would you want to work for you? There’s a system for that Sell more to your existing clients

HARDSCAPE •

Four hours of hardscape training

OUTDOOR LIVING • • • •

Synthetic turf Natural stone design Lighting design Advanced lighting systems

SPANISH LANGUAGE EDUCATION

All taught in Spanish • Certified Drainage Contractor training • Weed ID and PPE for applicators • Disease identification

GEORGIA PESTICIDE LICENSE TESTING PREP •

A five-hour class to prepare you to take the GA General Standards and Cat 24 license test. Also recommended as a review for those who currently are licensed.

UPDATES | SCHEDULE | REGISTRATION: URBANAGCOUNCIL.COM/LANDSCAPE-PRO-UNIVERSITY

SPEAKERS Don't miss this opportunity to learn the latest research updates, tips and insights from these industry experts! This is your chance to listen, learn, and get answers to your questions in our interactive online format.

Dr. Matthew Chappell

Dr. Mark Czarnota

Tim Daly

UGA Extension Hort Coordinator

UGA Horticulture, Associate Professor

UGA Gwinnett County Ext Coordinator

Marty Grunder

Jenny Hardgrave

Dr. Shimat Joseph

Dr. Elizabeth Little

Dr. Alfredo Martinez

Dr. Patrick McCullough

Paul Pugliese

Barry Rinehart

Rick Smith

Dr. Clint Waltz

The Grow Group

UGA Entymology, Assistant Professor

Compass UGA Barrow County What you need to know to beLeadership your best, Training CAES from the best location on Earth...

YOURS!

JOIN THE VIRTUAL EVENT

J A N U A R Y 2 7, 2 0 2 1 urbanagcouncil.com/landscape-pro-university

University of Georgia

The Pruning Guru

University of Georgia

UGA Extension Specialist, Turfgrass

for UAC members with discount code UAC21 (code will be required at registration with credit card payment.)

$100 for non-UAC members

7200 Points for SiteOne Partners Program members

urbanagcouncil.com/landscape-pro-university

UAC MAGAZINE | WINTER 2021

UGA Crop & Soil Sciences, Assoc. Prof.

Simply Flowers, Inc.

BUSINESS

Stress-free interviewing

7 tips to help you - and the job candidate - relax by Erin Saunders, Leica Geosystems If you don’t do it on a regular basis,

Photo by Jon Tyson on Unsplash

UAC MAGAZINE | WINTER 2021

There are things you can do to help make an interview that could feel daunting or awkward a much more pleasant experience for both you and the job candidate.

conducting interviews can feel daunting. There aren’t many regular situations where it is socially acceptable to ask a complete stranger questions about their past, personality, and work history. But interviewing is a crucial part of the recruiting and selection process. There are things you can do to help make an interview that could feel daunting or awkward a much more pleasant experience for both you and the job candidate.

First think about the tactical and soft skills needed to be able to do the job. Review the position description and/or job posting. What are the technical and physical skills and abilities needed to do the job? Are there any special job-specific skills that you need them to have to be successful in the role? Next consider the soft skills. What kind of communicator do you want on your team? Will this person be interacting with customers or team members and need strong verbal communication skills, or will they be working alone in a role where that isn’t as important? Two of the most important things all employees need is an openness to feedback, and an

accurate sense of self-perception of their strengths and areas of opportunity.

Once you’ve identified the tactical and soft skills needed for the role, set the stage for a good interview. This begins with a good setting. Many interviews have moved to being conducted remotely. If this is the case, make sure you’re in a quiet space where you won’t be interrupted. If you’re planning on a video interview, make sure the lighting and setting is appropriate for the conversation. If you’re meeting face to face, make sure you have a space where you and the candidate can sit where it doesn’t feel overly formal or processed. The goal is that everyone feels comfortable and open. Open candidates are more likely to give you honest responses. Before you dive into the conversation, spend some time building rapport. Those first few minutes offer a chance to help the candidate feel at east by making natural small talk. Consider taking the time to build a personal connection before diving into the interview.

Once you’ve built rapport, help the candidate know what to expect next. Let them know the format of the interview and check in with them. You could say something like, “I’d like to take a few minutes to give you some background on the company and the job, and then answer any questions you may have. Would that be okay?” This takes the pressure off of you to jump into asking unnatural questions and allows the candidate time to relax and compose themselves while learning things they need to know about the role. When you describe the role, try to anticipate questions they may have. What are the hours that are expected? Who will they be

BUSINESS working with? What will a typical day look like? Why is the position open? Will there be travel or complex equipment that they will need? You want to give them a good picture of the role, so they can decide if it sounds like a good fit. Don’t shy away from challenges the role or company is facing. It’s important the candidate have an accurate representation of the company. It’s much better to have someone who knows what they would be getting into both positive and negative, than to have an employee be surprised and leave soon after hire.

After you’ve given an overview of the company and job, pause and see what questions they have. This will give you a good feel for the things that are important to the candidate, and will give you a first glimpse into their communication style. It will also give you a sense of how much they prepared for the interview. As you enter this phase of the interview, now is a great time to turn the interview conversational. As they ask questions, use answering them as an opportunity to weave in questions of your own. The more natural the conversation can flow, the better it will feel for both you and the candidate.

Many people can find it awkward to talk about salary but this is an important part of understanding fit for the role. One neutral way to ask about salary is to say, “Could you tell me where you would need to be salary-wise for the role to be a good fit for you?” Be transparent about how that lines up with what you were hoping to pay. If it’s in-line, great—let them know that. If it’s higher, you can say something like, “that’s a little higher than where we were hoping to be, but since we’re not very far off, I’d like to keep talking

Once you’ve wrapped up the interview, let them know what to expect next. Are there other people they will need to meet with? What is the timeframe in which you expect to get back to them? Make sure you give them an opportunity to ask any additional questions they have. Also, let them know how they can connect with you after the interview in case they have questions or feedback. Finally, follow up in a timely manner. Interviewing for a job is stressful. Waiting to hear if you got the job can be worse. Don’t draw that process out for candidates. Be open and transparent about how the process is progressing. If they aren’t the right candidate, let them know that while they have great skills, you identified a candidate who was a better fit. If they ask for feedback, give it to them.

How they feel about your company during the interview process is going to impact how they talk about your organization to others. You want to make the experience a positive one. Interviewing is a key part of finding successful team members. It can be stressful for hiring managers and candidates alike. If you take the time to prepare, help the candidate feel at ease, give a realistic overview of the role, and test for their technical and soft skills, the experience can be better for everyone involved. About the author Erin Saunders is Regional Human Resources Business Partner with Leica Geosystems, part of Hexagon. P: 770.326.9517 E: erin.saunders@leica-geosystems.com

UAC MAGAZINE | WINTER 2021

As you’re talking, make sure you ask openended questions that ask the candidate to give examples of times they demonstrated the skills they will need to be successful in the job at your company. Try to find out what is important to the candidate. What do they need in a job they take for it to be successful? Often their answers will give you insight into what’s important to them, as well as how much what they are looking for lines up with what your job provides.

if that’s okay with you.” Then if you end up turning down the candidate because they are out of budget, you’ve already set the stage and they aren’t surprised.

BUSINESS

How to best handle claims

Make quick contact with the insurer for the best outcome by Snellings Walters Insurance Agency temporary repairs and take any other 4 Make necessary steps to protect property from



LIABILITY

BUSINESS INCOME



VEHICLE

Business income claims

INSURANCE CLAIMS

PROPERTY CLAIMS

WORKERS COMP

Regardless of the type of claim, policyholders are required to make contact with their insurers immediately. Whether claims involve liability, property, workers compensation or other types of insurance, policies outline

UAC MAGAZINE | WINTER 2021

the obligations of the policyholder in the event they must file a claim. Regardless of the type of claim, policyholders are required to make contact with their insurers immediately.

Property claims Policies have specific wording regarding the obligations of a policyholder in the event a claim must be made. The Business Owners Policy, which is also called a BOP, requires policyholders to take the following steps: Report legal violations to the police immediately. Make immediate contact with a personal insurance agent. Resume the maximum volume of regular business operations as soon as possible.

4 4 4

further damage. It's also important to save the damaged parts if they must be replaced. In some cases, the claims adjuster will want to examine them.

To establish an amount of insurance benefits for a policy that provides business income coverage, BOP holders need to keep specific business records. The following are required records: Expense and income information must reflect recent profit and loss statements and income tax forms. Historical sales records for the company must be kept. Businesses must keep a thorough record of extra expenses required to resume business operations after a covered loss is experienced. Some examples include temporary equipment rental, temporary rental space and moving expenses. Receipts or other records for damaged inventory are necessary to replace lost items. Any other business records that might assist in determining a company's projected profits if the loss hadn't occurred are also helpful.

4 4 4 4 4

Workers compensation claims For a workers compensation claim, it's important to notify the insurer immediately after an employee suffers a work-related injury. Notifying the insurer immediately is the best way to help the employee recover quickly, get through rehabilitation and return to work.

BUSINESS Employers must comply with the insurer's investigation following a claim. This means that records must also be provided if requested.

Liability claims Contact an insurer immediately if a person threatens to file a lawsuit against the company. In some cases, there might be a good reason for an individual to pursue a lawsuit. However, they might not choose to do so. For example, if a person falls on a business property, they might or might not sue. It's important to report the incident and possibility of a lawsuit to an insurer immediately. Be sure to include specific details, contact witnesses and make necessary followups. Business owners shouldn't spend any money on injured persons aside from basic first aid care if they claim to be injured. If the individual sues, it's important to cooperate in the investigation.

Vehicle claims If employees drive business vehicles, they should be instructed on the proper responses to accidents. Employers should put an accident kit in each company vehicle to ensure that a proper response is possible. The police must be notified immediately after an accident occurs. Employees should obtain the names of all other individuals and witnesses involved. Contact the insurer immediately to report the accident. There is probably specific information regarding how policyholders should proceed if they're unhappy with the way a claim is handled. It's important to read the instructions carefully and follow procedures. If there are any issues or concerns, contact one of our agents to discuss them.

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UAC MAGAZINE | WINTER 2021

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BUSINESS

Drive growth in 2021

Building a robust Marketing Roadmap by Trip Jobe, CEO, Rand Inc.

For years, November meant work on building out next year’s Marketing Roadmap. We updated or reaffirmed our

UAC MAGAZINE | WINTER 2021

strategic plan through working sessions in July and board presentations in September. Budgets were presented to leadership in September and affirmed in November. Finally, we developed our roadmap in November and presented to sales in December to have them ready to roll as the year kicked off.

Working through this sequence ensured that this remained a strategic exercise as everything worked off our 3-5 year strategic plan. The key to our marketing roadmap was a priority-setting

Product priority setting

exercise with my team in November. Budgets had been presented and we had forecasts for sales growth by product category, channel, and region. Leadership wanted to know how we supported those categories, the marketing mix was ours to determine. Here’s how I view this process of developing a winning marketing roadmap: WHAT: Where are we prioritizing budget dollars? HOW:

What tactics are we going to use?

WHEN: The process of developing cadence and a calendar.

BUSINESS Let’s dig into each area briefly. That first meeting with our marketing team was to reaffirm our strategy, review sales, and product budgets, and discuss priorities. We would review all product categories for the following year and prioritize them 1 – X. Next, we would do the same with our channels and sales regions. Once this table was developed, we could allocate resources to each area.

This full-day meeting ended with a clear view of our WHAT for the following year and then allowed the marketing team to focus on how we were going to accomplish this.

We would come back in 1-2 weeks with 4 campaign plans built on this plan. This is the HOW portion.

Then we could get together and start 4 placing those campaigns in a calendar, this was the WHEN.

We then matched that up with product launch windows, industry, and customer events. It also made it easier to make the hard decisions about which programs we could or couldn’t support in the year ahead. The final piece was putting this is a format that our sales team could embrace and use with their customers. Some marketers get concerned about putting this type of plan in writing – I

don’t! There are only two reasons not to put it in writing. First, you are concerned about execution. If that’s the case, you have a bigger issue that needs to be fixed. The second is competition. My view was our competitors were always trailing us and this further showed why we were market leaders to our customers. Let’s reinforce that assessment!

Marketing Roadmaps — Your guide to 2021 growth

Hopefully, you are already on your way to develop your marketing roadmap for 2021. Want to learn more about marketing roadmaps? My Tuesday’s with Trip video on LinkedIn discusses this topic as well. If you haven’t started yet and you would like to discuss how we can assist you, please send me an email or visit our website for more information. About the author Trip is the CEO of Rand Inc., a strategic marketing and analytics firm. Having sat in both sales and marketing leadership roles for large and small firms for 20+ years, Trip is an ambassador for driving sales and marketing alignment to fuel growth. Email: tjobe@randinc.cc Web: randinc.cc LinkedIn: www.linkedin.com/in/tripjobe

UAC MAGAZINE | WINTER 2021

BUSINESS

Stress and COVID

How to cope with job stress and build resilience from CDC.gov

> > > >

Feeling tired, overwhelmed, or burned out Feeling sad or depressed Having trouble sleeping Having trouble concentrating

Work-related factors that can add to stress > Concern about the risk of being exposed to > > > Fear and anxiety about this new disease and other strong emotions can be overwhelming, and workplace stress can lead to burnout. Whether you are going into work or working from home, the COVID-19

UAC MAGAZINE | WINTER 2021

pandemic has probably changed the way you work. Fear and anxiety about this new disease and other strong emotions can be overwhelming, and workplace stress can lead to burnout.

How you cope with these emotions and stress can affect your well-being, the well-being of the people you care about, your workplace, and your community.

> > > >

Build resilience and manage job stress > Communicate with your coworkers,

supervisors, and employees about job stress while maintaining social distancing (at least 6 feet).

During this pandemic, it is critical that you recognize what stress looks like, take steps to build your resilience and manage job stress, and know where to go if you need help.

Symptoms of stress > Feeling irritation, anger, or in denial > Feeling uncertain, nervous, or anxious > Lacking motivation

the virus at work Taking care of personal and family needs while working Managing a different workload Lack of access to the tools and equipment needed to perform your job Feelings that you are not contributing enough to work or guilt about not being on the frontline Uncertainty about the future of your workplace and/or employment Learning new communication tools and dealing with technical difficulties Adapting to a different workspace and/or work schedule

•

Identify things that cause stress and work together to identify solutions.

•

Talk openly with employers, employees, and unions about how the pandemic is affecting work. Expectations should be communicated clearly by everyone.

•

Ask about how to access mental health resources in your workplace.

Identify those things which you do not have control over and do the best you can with the resources available to you.

BUSINESS

> > >

•

Keep a regular sleep schedule.

•

Take breaks from work to stretch, exercise, or check in with your supportive colleagues, coworkers, family, and friends.

•

Spend time outdoors, either being physically active or relaxing.

•

If you work from home, set a regular time to end your work for the day, if possible.

•

Practice mindfulness techniques – mindful.org

•

Do things you enjoy during non-work hours.

Where to get help If you feel you or someone in your household may harm themselves or someone else:

•

The Online Lifeline Crisis Chat www.suicidepreventionlifeline.org/GetHelp/ LifelineChat.aspx is free and confidential. You’ll be connected to a skilled, trained counselor in your area.

National Domestic Violence Hotline: www.thehotline.org Call 1-800-799-7233 and TTY 1-800-787-3224

Disaster Distress Helpline samhsa.gov/find-help/disaster-distress-helpline •

Call 1-800-985-5990 or text TalkWithUs to 66746

Check with your employer for information about possible employee assistance program resources.

If you need to find treatment or mental health providers in your area:

Remind yourself that everyone is in an unusual situation with limited resources.

Substance Abuse and Mental Health Services Administration (SAMHSA): samhsa.gov/findtreatment

COVID-19 Resources

Take breaks from watching, reading, or listening to news stories, including social media. Hearing about the pandemic repeatedly can be upsetting and mentally exhausting.

•

Toll-free number 1-800-273-TALK (1-800-273-8255)

If you are feeling overwhelmed with emotions like sadness, depression, or anxiety:

Remind yourself that each of us has a crucial role in fighting this pandemic.

•

Know the facts about COVID-19. Be informed about how to protect yourself and others. Understanding the risk and sharing accurate information with people you care about can reduce stress and help you make a connection with others.

Connect with others. Talk with people you trust about your concerns, how you are feeling, or how the COVID-19 pandemic is affecting you.

National Suicide Prevention Lifeline: suicidepreventionlifeline.org

Connect with others through phone calls, email, text messages, mailing letters or cards, video chat, and social media.

Check on others. Helping others improves your sense of control, belonging, and self-esteem. Look for safe ways to offer social support to

CDCINFO: 1-800-CDC-INFO (1-800-232-4636) | TTY: 1-888-232-6348 | Website: cdc.gov/info

others, especially if they are showing signs of stress, such as depression and anxiety. If you feel you may be misusing alcohol or other drugs (including prescription drugs) as a means of coping, reach out for help. If you are being treated for a mental health condition, continue with your treatment and be aware of any new or worsening symptoms. Know where to go if you need help or more information.

UAC MAGAZINE | WINTER 2021

Increase your sense of control by developing a consistent daily routine when possible — ideally one that is similar to your schedule before the pandemic.

BUSINESS

How "flexible" is your business?

Employers and employees deal with (ongoing) change by Amy Morris, Vice President of N.G. Heimos Greenhouses in Millstadt, Illinois on an ongoing basis without little more thought and a little more structure around it,'' said Patty Pryor, a principal and litigation manager for the law firm Jackson Lewis, who focuses on disability and leave management issues.* "There has to be flexibility for all this to work out.'

Photo by Nelly Antoniadou on Unsplash

Now, employers and employees are wrestling with how to adapt to a new reality that may require them to extend short-term fixes and create more long-term solutions.

UAC MAGAZINE | WINTER 2021

When the coronavirus pandemic forced schools to shut down in Spring 2020,

parents had to quickly react and juggle their jobs with the added roles of teacher, tutor and occasional IT technician. For most of us, it has been a stressful time, but one that many families presumed would be temporary. We all assumed this pandemic would disappear by the end of the school year, but as the virus spread and erupted throughout the U.S., many school districts again shifted much or all learning online. Parents were faced with moving to remote learning, with no clear end in sight. Now, employers and employees are wrestling with how to adapt to a new reality that may require them to extend short-term fixes and create more long-term solutions. Whether that's staggering schedules for employees, splitting jobs between two workers, or offering leaves of absence. "I think employers had to very quickly allow a lot of things in the spring that they can't sustain

The stakes are high. Without support, some overwhelmed parents, particularly mothers, who typically take on more of the caregiving burden, say they will likely drop out of the workforce – and many already have. Then you have to look at your morale. It may plummet, as employees without children feel pushed to pick up the slack for their colleagues who are parents. Some companies are also taking into account how some workers are juggling jobs with family responsibilities when evaluating their performance. ''There's a lot to balance and think through,'' Pryor said. "Employers are really struggling because of that. It's not just dollars and cents.'' Remote work, and job sharing, where a pair of employees trade off days in the same role, are options. But with our type of business, remote work doesn't fit for us. So we need to figure out how to take advantage of the opportunities that are out there for our business. Such arrangements may become more common because of the ongoing challenges caused by the health crisis. "There's a lot of understanding around what people are able to do,'' Pryor said. "We have to prioritize...It's quite a daunting experience to be doing two full-time jobs at the same time.'' More than half of working parents say they are distracted to a moderate or significant degree as they carry out job tasks while helping their children with remote learning, according to Perceptyx, an employee survey platform. Meanwhile, the survey found 42% of working parents are also somewhat or greatly worried about their job security because they are having

BUSINESS to manage with their kids being at home. Even understanding employers may face a predicament since they need a steady workflow to stay financially afloat.

have no focus. With the current workforce in the United States, our government has come to the aid of many Americans who were either forced out of a job or have had to quit due to children at home. We have run numerous ads to try to get Americans to come and work with little to no responses. So now we need to worry about the retention of our current employees, we know for a fact the greenhouse will not run without a workforce. The H2A program (and H2B) is a short-term solution but not a permanent one. So we have to take each employee on a case-by-case basis and figure out what is best for them and for our company's bottom line. We also pray that this pandemic will end soon and we all can get back to a somewhat normal life.

Many employers believe workers need flexibility during a challenging time. Among companies, 59% have offered flexible hours to support the caregiving responsibilities of their employees, and another 29% are planning or considering that option, according to Perceptyx. And 51% of businesses will enhance their flexible hours offering this year or in 2021. Perceptyx found that 92% of employees who strongly believe their employers are providing the leeway and support needed to work from home while caring for children plan to stay at the company for at least the next 12 months.

* Information from Patty Pryor was taken from USA Today, August 17, 2020.

As employers, we want to be as helpful as we can during these crises and understand the troubles that are employees are having. We cannot afford to pay employees who are not productive and are so distracted at work they

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BUSINESS

Landscape equipment theft

Smart planning and constant vigilance pay off from Turf Magazine

Through a joint alliance, the

National Equipment Register (NER) and the National Insurance Crime Bureau (NICB) continue to make positive strides in deterring crime by equipment thieves.

UAC MAGAZINE | WINTER 2021

By combining services and areas of expertise, they are providing an Photo by Anja Ranneberg from FreeImages efficient conduit for law enforcement and It is impossible to eliminate insurers to identify equipment theft entirely. However, any type of heavy there are many things companies can equipment at any do to reduce the likelihood of theft time of day and help occurring. contractors reduce the likelihood of unknowingly purchasing stolen equipment.

Theft is an inevitable part of the landscape industry—from the occasional loss of a piece of equipment left unattended to a break-in at a maintenance yard. Contractors are enticing targets for theft because they have a lot of valuable equipment that is easy for thieves to move. There is typically little documentation available on landscaping equipment, and unlike cars there is no registry for people buying equipment to check with. While theft rates are higher in large cities, equipment theft can happen anywhere, even in the smallest community, and at any time of day or night. Equipment can be stolen from the job site or from your office or garage, by strangers or by your own employees.

It is impossible to eliminate equipment theft entirely. However, there are many things companies can do to reduce the likelihood of theft occurring. Here are some of the things you can do to reduce your chances of having equipment stolen.

Secure your yard The first line of defense against theft is to install and use adequate security devices and systems. Your own property is a prime place for theft to take place, so be sure to secure it as tightly as possible. When possible, keep equipment in an area that is well lit and easily seen from the road. Avoid privacy fences. “I know a lot of people think that privacy fences and bushes make it less likely for a thief to come onto the property, but in reality this just gives thieves cover to get to work,” says Zachery Bruce, assistant vice president of loss control at Hortica Insurance & Employee Benefits.

Some quick tips > Install security fences around the area > >

where equipment will be located.

Install motion-censored security lights. Install a security system that sends messages when motion is detected on the property. These systems can be set up to send notifications to several key employees who can then act on them appropriately. If located in a high-theft area or for a company that has been hit multiple times, there are also companies that provide live video monitoring and can call the authorities immediately. Authorities may be more likely to respond quicker if they know a crime is in progress. If it is practical for you, consider keeping a watch dog inside your yard. Just the presence of a dog will deter most would-be

BUSINESS burglars. Even a small dog can be effective if it is noisy enough. Rent-a-dog services are available in some areas, for business owners not willing or able to take care of a dog themselves.

Secure your large equipment Next, take steps to secure your truck, trailer and other large equipment. Even very large, heavy equipment like backhoes and front-end loaders are stolen routinely. Sometimes this type of equipment is stolen outright. At other times, thieves use it to assist in stealing other valuable items, such as ATM machines. Don’t make the mistake of thinking that no one would steal a vehicle as conspicuous as a truck and trailer emblazoned with your company name. They will, if only because it’s a convenient way to steal the thousands of dollars’ worth of equipment inside. Very typically, thieves will empty out the contents and abandon the truck. However, don’t count on your equipment being returned. In 2016, only 21% of stolen heavy equipment was recovered, according to the National Insurance Crime Bureau 2016 Heavy Equipment Theft Report.

> >

Install hitch locks on your trailers to prevent unauthorized people from hitching up and hauling a trailer away. Install steering wheel locks or similar specialized locking devices that can be used to make equipment more difficult to drive away with. Install hidden shut-offs to prevent the equipment from starting up. Rekey high-value equipment. “Almost all equipment is sold with generic keys that can be obtained easily by thieves,” says Bruce. “Then all they have to do is take the keys and drive away with the equipment. Thieves can buy a set of equipment keys

> >

Another option is to install a keyless ignition device that requires a passcode. Install a GPS tracking device on valuable large equipment. If you must leave equipment unattended for several days (for instance, over a long holiday weekend), consider removing vehicle batteries and/or wheels.

Secure your small equipment Securing your trucks and trailers is also the first step to small equipment loss prevention. Small equipment such as trimmers, blowers, chainsaws and gas cans are prime targets for thieves. Such items are easily carried away, easy to hide, easy to sell and once gone are very difficult to track. In fact, small equipment theft may be even more common than anyone knows. Small-value theft often goes under the radar because it isn’t typically something that is turned into the insurance company. Most losses go unreported unless there are multiple pieces stolen, because the value of many small equipment pieces frequently is less than the insurance deductible. Even if it is insurable, many owners don’t think to take advantage of the insurance for a small item. The key to protecting your small equipment, says Bruce, is to do whatever you can to make it difficult for an unauthorized person to get anywhere near it. “All too often when we perform loss control site visits or receive claims it’s due to a crime of opportunity,” he says. “This means equipment is left in the open at a jobsite, or trailers and vehicles have not been secured.”

Whenever possible, store equipment inside a building. This may mean taking it out of the trailer or sometimes the trailers can be parked in a building. If you must leave equipment in a vehicle, try to strategically park your truck or trailer to make it harder to access the equipment.

UAC MAGAZINE | WINTER 2021

Always lock your vehicles, even if you are working nearby.

from eBay for $30 to $200 and start just about any piece of equipment on the market. For a little under $200 you can get 181 equipment keys.”

BUSINESS

> >

Mark or paint your equipment with distinctive colors. “I just visited a landscaper that had painted blue and red strips on all of their equipment and they told me how they ran across a truck on the side of the road that had their equipment markings,” he says. “They called the police and arrested the person (who turned out to be a prior employee.) After the arrest they searched the employee’s home and found even more stolen equipment.” Keep your small equipment in locked boxes or cages inside your secure areas. If smaller pieces such as generators or compressors must be left unattended on site, consider leaving them close together inside a ring of larger equipment. This type of “wagon wheel” configuration makes the equipment less accessible and more difficult to remove. You might also consider locking pieces of equipment together and/or to larger equipment or to a building, fence or tree.

Record/register your equipment

UAC MAGAZINE | WINTER 2021

Besides physical measures, one of the most prudent things you can do is to keep an accurate, up-to-date inventory of every piece of equipment you own.

Keeping a written record of equipment and its corresponding serial numbers pays off in multiple ways. It simplifies the question of what equipment is where and who has it. It allows the company to verify ownership of stolen equipment should it be recovered by authorities. As a bonus, it also helps to make sure that the company is not repairing equipment that may still be under warranty. Some of the things you should keep records of include:

> > >

Make and model number Serial number Date and location of purchase

> > >

Photograph(s) of the item A list of authorized users Warranty information. Many smaller pieces of equipment do not come with serial numbers. In this case, you can create your own by engraving an identifying number on them. Be sure to list in your inventory where this number can be found if it is not obvious by looking at the equipment.

It is also a good idea to register whatever equipment you can with the National Equipment Register. “The bottom line is that keeping an eye on your equipment is the best way to make sure it is secure,” advises Ben Deceuster, vice president of sales and estimating at Calterra Grading and Site Services in Valencia, California. “We enter all equipment serial numbers into a database that not only helps us keep track of what we have, but who has it and where it is. The serial numbers also help in identifying to authorities the actual pieces of equipment that were stolen. We serve a large territory that encompasses four counties, so being able to track equipment as it moves to different locations is an essential part of being able to tell whether it has been misplaced or stolen.”

Create a theft prevention plan Ultimately the effectiveness of most if not all anti-theft precautions depends on how well they are used and followed. Training your employees in theft prevention best practices is critical. Many companies find that having a written protocol helps keep employees on track. If you already have an employee manual, you can easily incorporate your anti-theft measures into it. Otherwise you can create a manual just for this purpose. Some of the things you may want to implement include: Determine who is responsible for what. For example, you might want to require that every employee lock down their equipment inside the truck when they are not using it. Supervisors may be held responsible for making sure all equipment is returned and locked up at the end of the day.

BUSINESS Use sign-out sheets. These not only allow you to track who had a piece of equipment last but signing their names to an article can also make picking up a piece of equipment a conscious act. This may help your employees be more aware of how they use the equipment, and less likely to misplace it. Systematize inventory records. Have a system for keeping and updating equipment records, including serial numbers and locations. You might want to take advantage of one of the several tool and asset management software packages on the market.

Require employee uniforms. If your employees always wear distinctive clothing it is harder for unauthorized personnel to approach your equipment unnoticed.

Let's be thankful when vehicle thefts slow down The National Insurance Crime Bureau (NICB) released its latest Holiday Theft Report which shows dramatic variations throughout the winter months. According to the data, Christmas Day shows the fewest number of vehicles stolen on that day, followed by Thanksgiving. However, New Year’s Eve and New Year’s Day rate as two of the highest theft days. The data, pulled from the National Crime Information Center stolen vehicle file, shows that in 2019 there were 22,743 vehicles stolen on the 11 holidays studied below, a minimal decrease of 136 compared to 2018. Every day, there were 2,175 vehicles stolen across the nation on average. The 11 holiday vehicle thefts from highest to lowest are: 1. New Year's Day (2,320)

7. Memorial Day (2,162)

2. Labor Day (2,222)

8. Christmas Eve (2,011)

3. President's Day (2,204)

9. Independence Day (1,995)

4. New Year's Eve (2,201)

10. Thanksgiving (1,683)

5. Halloween (2,191)

11.Christmas Day (1,580)

6. Valentine's Day (2,174) The top five states for holiday vehicle thefts are California, Texas, Florida, Georgia, and Washington. Of these five states, Florida had the most thefts on New Year’s Day, California had the most on Presidents Day, Texas and Washington had the most on New Year’s Eve, and Georgia had the most on Memorial Day. To reduce the chance your vehicle is stolen, NICB recommends the following four layers of protection:

Common Sense — remove your keys from the ignition, lock your doors /close your 4 windows, and park in a well-lit area. Warning Device — the second layer of protection is a visible or audible device which 4 alerts thieves that your vehicle is protected. These include alarms, steering column collars and locks, brake locks, and theft deterrent decals.

Immobilizing Device — the third layer of protection is a device which prevents thieves 4 from bypassing your ignition and hot-wiring the vehicle. Some electronic devices have computer chips in ignition keys. Other devices inhibit the flow of electricity or fuel to the engine until a hidden switch or button is activated. Some examples are smart keys, fuse cut-offs, kill switches, starter, ignition, and fuel pump disablers, and wireless ignition authentication.

Tracking Device — the final layer of protection is a tracking device which emits a signal 4 to police or a monitoring station when the vehicle is stolen. Tracking devices are very effective in helping authorities recover stolen vehicles. Some systems employ “telematics” which combine GPS and wireless technologies to allow remote monitoring of a vehicle. If the vehicle is moved, the system will alert the owner and the vehicle can be tracked via computer.

UAC MAGAZINE | WINTER 2021

Implement equipment security training. Make sure every employee is aware of the danger of equipment theft and inform them of the best practices for preventing it.

Holiday theft report

BUSINESS Also keep a close eye on your employees. For more tips on how to do this, read this article from Turf Magazine: Prevent Employee Theft, turfmagazine.com/business-management/ ways-prevent-employee-theft

Rally your allies Theft doesn’t just affect your business, it affects your entire community. Don’t hesitate to ask others in your community to help you prevent criminal activity. In particular, you will want to cultivate a good relationship with local law enforcement. Be sure that if and when a theft is discovered, you notify the police immediately. The longer a theft goes unreported, the less likely that you will recover your assets.

UAC MAGAZINE | WINTER 2021

You can also include your clients and/or their neighbors in your theft prevention plan. Inform them when you will be servicing their properties, as well as the appearance of your trucks and employees. Provide them with the appropriate numbers to call if they notice anything suspicious. They will appreciate your concern about security, as they also own valuable property that is subject to theft. Your diligence will also help guard against criminals posing as members of your crews in their neighborhoods.

Cover your assets Finally, no discussion of equipment theft would be complete without mentioning insurance. The time to think about coverage is before you have equipment stolen, not after. Too often, a contractor reports missing equipment only to find that his insurance won’t cover the loss. When shopping for insurance, compare the details of different policies. What categories of equipment are covered? Does the policy you are considering cover full replacement costs or depreciated value? What about leased, borrowed or rented equipment – whether it’s equipment you are renting or items you might rent out to third parties? Ask, too, about the insurance company’s average response time to claims. Missing equipment can cost valuable time on the job, and it may be worth slightly higher rates in exchange for quick replacement coverage. Another thing you might want to consider is business interruption coverage. This will reimburse you for lost profits in the event that stolen equipment prevents you from earning the income you expected. Equipment theft is, unfortunately, a fact of life in the landscaping business. But you really can stop most theft before it happens. It just takes smart planning and constant vigilance.

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UAC MAGAZINE | WINTER 2021

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INDUSTRY

NICH social media campaign

Promoting consumer horticulture and your business by Dr. Heather Kirk-Ballard, LSU Ag Center The pandemic of 2020 has forced many professions and businesses to get creative

with how they reach their clientele. The National Initiative for Consumer Horticulture (NICH) is no exception and we stepped up our game. Our mission is to grow a healthy world through the art, science, and business of plants, gardens, and landscapes and we won’t rest until every household participates in consumer horticulture. More participants mean more customers and that is good for your business.

UAC MAGAZINE | WINTER 2021

In 2020 we launched a social media campaign. We are creating content you can use in your social media that will promote your business and consumer horticulture. All NICH graphics and press releases are based on science, but they sometimes have a light touch. Each month focuses on a theme. July was smart irrigation month, August was fire-wise landscapes, September was back to school with plants, October was breast cancer awareness and November was trees.

In the short seven months of the social media campaign, followers of the NICH social media platforms have increased dramatically. Facebook alone has seen a 22,964% increase in followers! That must mean we are doing something right. Join our social media and share the materials that work for your business. Contact the chair of The Industry Relations and Social Media Development Committee, Dr. Heather KirkBallard, Assistant Professor of Consumer Horticulture and State Extension Specialist for the LSU AgCenter via email at HKirkBallard@ agcenter.lsu.edu or the contributing members: Angela Treadwell-Palmer, Founder and Coowner of Plants Nouveau, LLC. Lauren Garcia Chance, Outreach Manager for American Public Gardens Association and Linda Reindl, Director of Education/NHF Executive Director Florida Nursery, Growers and Landscape Association. Make suggestions, share, and grow, grow, grow. Website: www.Consumerhort.org Facebook: consumerhort Instagram: @consumerhort

INDUSTRY

Join our social media and share the materials that work for your business. www.Consumerhort.org

UAC MAGAZINE | WINTER 2021

INDUSTRY

Horticulture and sod as agriculture DOT issues interim final ruling

by Casey Reynolds, PhD., Executive Director, Turfgrass Producers International and Tal Coley, Director of Governmental Affairs, American Hort The Federal Motor Carrier Safety Administration (FMCSA) announced on

November 24th, 2020 an Interim Final Rule (IFR) on agricultural commodities as defined in the U.S. federal transportation code 49 CFR 395.2.

Recent mandates on Electronic Logging Devices have caused confusion among truck drivers, farm owners, and enforcement officials as to who can or cannot claim important agricultural exemptions relative to Hours of Service (HOS) and Electronic Logging Devices (ELDs). Turfgrass Producers International (TPI), American Hort and state associations have

been working with the FMCSA on this issue for several years to make sure that our growers were included in these important agricultural exemptions. “We are pleased to announce to the industry today that this new ruling removes any ambiguity around whether or not sod is an agricultural commodity,” says Dr. Casey Reynolds, TPI’s executive director. “We want to thank the officials at the FMCSA for their time, support, and transparency as we navigated the federal rule-making process.” “We are very pleased with the clarification of the agricultural commodity definition,” said Tal Coley, Director of Government Affairs for American Hort. “Plants are highly perishable products in transit. Officials at FMCSA, with assistance from USDA, got this right and should be commended. This is a sound government measure that will provide clarity to commercial

UAC MAGAZINE | WINTER 2021

FMCSA Summary of the Ruling

FMCSA clarifies the definition of the terms “any agricultural commodity,” “livestock,” and “non-processed food,” as the terms are used in the definition of “agricultural commodity” for the purposes of the Agency’s “Hours of Service (HOS) of Drivers” regulations. Under current regulations, drivers transporting agricultural commodities, including livestock, from the source of the commodities to a location within 150 air miles of the source, during harvest and planting seasons as defined by each State, are exempt from the HOS requirements. Furthermore, the HOS requirement for a 30-minute rest break does not apply to drivers transporting livestock in interstate commerce while the livestock are on the commercial motor vehicle. This interim final rule (IFR) clarifies the

meaning of these existing definitional terms to ensure that the HOS exemptions are utilized as Congress intended. This IFR defines agricultural commodities under 49CFR 395.2 as follows: 49CFR 395.2 Definitions. Agricultural commodity means: (1) Any agricultural commodity, non-processed food, feed, fiber, or livestock as defined in this section. (2) As used in this definition, the term “any agricultural commodity” means horticultural products at risk of perishing, or degrading in quality, during transport by commercial motor vehicle, including plants, sod, flowers, shrubs, ornamentals, seedlings, live trees, and Christmas trees.

INDUSTRY drivers in our industry and enforcement officers alike. We would also like to thank Rep. Austin Scott and Rep. Kurt Schrader on their bipartisan efforts to elevate this issue in Congress.”

Amending the agricultural commodity definition for transportation has been a key legislative priority for AmericanHort and TPI, as it was uncertain in the original definition as to which industries were specifically included. In turn, this created confusion around certain elements of Hours of Service regulations. The agency now states that it considers sod, flowers, ornamentals, seedlings, shrubs, live trees, and Christmas trees, within the scope of the definition.

“This is a classic example of the value and importance of trade associations like TPI and the many state associations who work on behalf of sod farms,” says Dr. Reynolds. “We could not perform this type of work without the membership dues paid by our members, and we thank them for their support.”

URBAN AG COUNCIL GEORGIA

NOTE: Thank you to all UAC members and the Georgia Urban Ag Council, who advocated for this rule change. The official summary and the new ag commodity definition as stated in the announcement are listed at the bottom of the previous page.

UAC MAGAZINE | WINTER 2021

URBAN AG

UGA researches alternative containers Biodegradable containers can benefit gardeners by Allison Fortner for CAES News

“Under standard cultural and environmental conditions (fertilization, organic soil amendment, irrigation), alternative containers made of recycled paper, coconut fiber and wood pulp fiber will degrade in the soil within a single season.” ~ Bodie Pennisi , Professor

CCAES, UGA Griffin campus.

College of Agricultural and Environmental Sciences researchers tested biodegradable pots made from (left to right) wood pulp fiber, cow manure and coconut coir.

Professional and home gardeners alike can grow landscapes sustainably with the help of biodegradable plant containers, but gardeners may wonder whether these containers decompose quickly enough to avoid hindering plant growth.

UAC MAGAZINE | WINTER 2021

A study conducted by University of Georgia researchers determined that, under standard cultivation practices, certain types of biodegradable containers will decompose within a single growing season.

In a recently published article in the Water, Air and Soil Pollution, UGA scientists determined how industry-standard growing practices affected the decomposition of widely available biodegradable — or alternative — growing containers. This study was led by Bethany Harris while she earned her doctorate in horticulture under the guidance of Professor Bodie Pennisi and soil microbiologist Mussie Habteselassie in the College of Agricultural and Environmental Sciences at the UGA Griffin campus.

Pennisi, a horticulture specialist with UGA Cooperative Extension, said that although alternative containers made of animal- and plant-based byproducts have been available for more than 10 years, consumers and industry professionals have been slow to adopt these environmentally friendly options. “One of the reasons is the perception that, when annual bedding flowers are installed in plantable containers in the landscape, the container does not degrade rapidly enough by the end of the growing season and thus necessitates manual removal of remnants,” Pennisi said.

Evaluating paper, wood pulp and coconut fiber containers The study focused on three factors involved in decomposition — moisture, fertilization and organic soil amendment — and their effects on alternative containers. Researchers examined three container types and measured the response of each to these factors. “In our study, we chose three types of biodegradable containers — recycled paper, wood pulp fiber and coconut coir containers — due to their market availability and their varying levels of cellulose and lignin content,” said Harris, who also earned a bachelor’s degree in

URBAN AG environmental resource science and a master’s degree in entomology from CAES. Harris reviewed the literature of previous studies on biodegradable containers and how they were used in the horticulture and nursery industry. Then she worked with Pennisi and Habteselassie to determine the best way to conduct laboratory trials for results that could educate that industry. Over the course of the project, the team examined soil samples with specific combinations of water content, organic soil amendments and fertilizer. They conducted three separate studies to evaluate the decomposition of each type of alternative container. Each study took 182 days, representing the length of a typical growing season for annual bedding flowers. Researchers used control groups for each study in which soil samples without a biodegradable container received the same treatment of water content, organic amendment and fertilizer.

They distinguished this study from past research by conducting the trials in a controlled lab setting rather than in the field, where other environmental factors could influence the findings. Harris said multiple factors like soil pH, container thickness and density of soil microorganisms can also contribute to container decomposition.

Looking forward Pennisi said that her lab will expand on this research to examine container decomposition

Harris and Pennisi conducted a study in 2017 that found that both consumers and industry professionals may be unaware of the benefits of plants grown in alternative containers. They hope this new knowledge will inspire consumers to request plants grown in sustainably produced containers rather than plastic. “Product development and research have spoken. It falls on us as consumers to actively seek plant material that has been produced in alternative containers, thereby creating the demand that will encourage the green industry to widen its use of environmentally friendly pots,” Pennisi said. Now the director of education at Callaway Resort and Gardens, Harris directly interacts with the public and industry on a daily basis and educates them about topics of sustainability through strategic programming. She says her research and time working with Extension prepared her well for this role. “I really learned the importance of the landgrant mission, which encompasses research, teaching and extending research-based knowledge to those in the community in which you serve,” Harris said. “At Callaway Gardens, I have had the opportunity to extend this research-based knowledge and educate the public, including visiting guests, about the use and adoption of biodegradable containers as well as other research-based topics.” For more information on the UGA Department of Horticulture, visit hort.uga.edu. About the author

Allison Fortner is a master's degree student and a graduate research assistant in the Department of Agricultural Leadership, Education and Communication.

UAC MAGAZINE | WINTER 2021

At set intervals throughout each experiment, researchers measured each sample’s decomposition rate using carbon dioxide traps. The more carbon dioxide released in the soil, the higher the rate of decomposition. This method offered precision and a novel approach from past studies, which assessed remaining container weight rather than amount of carbon dioxide released.

over longer periods of time. Further study of this subject in the field will enable researchers to develop best practice recommendations. Pennisi’s team plans to extend outreach about the benefits of alternative containers to increase their overall use among the public, green industry producers and landscapers.

URBAN AG

Preparing for good performance Getting soil ready for planting by Timothy Daly

Soil texture is the fineness or coarseness of the soil particles. It plays a vital role in the soil's ability to hold water and provide oxygen to the plant's roots.

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The largest of the particles is sand and its presence leads to coarser-textured soils. Silt is somewhat smaller in size. Clay soil is the smallest of the soil particles, giving the soil a finer texture.

The texture classes are determined by the percentages of the three particle types, and the ideal soil has equal percentages of the three soil particles.

One of the most common reasons for poor plant performance is the soil condition. Soil condition is one of the most critical components of a plant's environment because that is where it obtains water, nutrients, and air.

UAC MAGAZINE | WINTER 2021

Often large sums of money are spent on

installing and maintaining plant material only to have some or all of the plants perform poorly. One of the most common reasons for poor plant performance is the soil condition. Soil condition is one of the most critical components of a plant's environment because that is where it obtains water, nutrients, and air. The ideal type of soil for a plant is fertile, deep, well-drained, and has a high organic matter. However, soils that have high fertility are not necessarily productive and vice-versa.

Roots grow where the conditions are favorable: where they have space amongst the soil particles, organic matter, and proper amounts of water and air for optimal growth. The roots that absorb the material are usually in the upper parts of the soil.

Macropores are large gaps between soil particles, usually filled with air. Micropores are small gaps, generally containing water. Sandy soils have more macropores and have fewer surface areas, allowing the water to drain away faster. Clay soils have more micropores, giving them a more significant amount of pore space. Due to their small size, the clay soil particles fit together tightly and have a greater surface area than larger sand particles. Thus, clay particles can hold more water and the small pore space retains it against gravitational forces. However, although clay particles hold water tightly, often the water is not available to the plants. Clay soils, being finely textured, are easily compacted. When soil particles are packed together closely, pore space and the movement of water and air are reduced. Compacted soils inhibit root growth, reduce the infiltration and the availability of water for the plant, and the limit movement of gases in the root zone. Throughout many parts of Georgia, clay soils present a real challenge to the installation and maintenance of plant material. Due to the poor drainage and soil compaction, many plants will have a hard time growing in these conditions, which could potentially lead to their demise.

URBAN AG

Exploring the options

and decay before being added to the soil. Decomposing organic matter releases nutrients into the soil; however, nitrogen can become tied up and unavailable to the plant in the process of decaying organic matter. Make sure any organic matter you add to the soil is composted thoroughly.

Several options exist to mitigate the problem. First, decide whether you would like to work with the soil or change its composition by adding amendments. Some plants can tolerate growing in heavy clay soils better than others, such as forsythias, barberries, and some trees such as ash trees, elms, and willows, amongst others, as long as they have adequate drainage.

Test for best results

If you are going to plant trees and shrubs in clay soil, dig a hole roughly two to three times the soil ball's width from the container and no deeper than the top of the root ball.

Using an auger or spade, take a thin vertical slice of the soil down to the plow depth. For lawns, the sampling depth should be four inches. For vegetable gardens, ornamental plants, and wildlife plots, go down six inches.

Take at least 15 to 20 core samples over the entire area and place them into a bucket that has not had fertilizer or other chemicals in it.

Soil moisture levels do not directly affect the soil-test results but the soil should be slightly damp to dry, not wet. A rule of thumb is if the soil is too wet to till, then it is too wet to take samples. Moist soil is more difficult to mix and can damage the soil sample bag during shipment.

Place the cores in clean plastic or other non-metal buckets and mix thoroughly. The samples need to be mixed together to get two full cups that are dry for processing.

Take the soil samples to your local Extension office, where you will obtain a sample bag. Place the soil in the sample bag to the fill line, then fold and fasten the top.

Do not add soil amendments to the backfill. The roots will prefer to grow in the amendments and have difficulty making the transition to the surrounding clay soil, thus making the plant more susceptible to environmental stresses and pests. If you want to amend the soil, you will need to do it for the entire plantings area.

Knowing the soil pH and fertility will also help improve clay soils for plant growth, and the soil can be tested through your local County Extension office.

In many situations, changes are needed to grow the desired plants in clay soils successfully.

Soil organic matter consists of decayed animal and plant residues, and adequate levels of it improve the soil's physical condition by allowing the water to infiltrate better, decreasing the loss of soil through erosion, and supplying the plant with nutrients. Organic amendments improve the soil tilth (the quality that allows you efficiently to work a soil into a loose state), allowing for better infiltration and drainage, often low in clay soils. Fresh organic material, such as leaves, wood chips, or manure, need to break down

Georgia's soils can be challenging to work in but can be managed to grow various plants. The key to working with clay soils is to use proper procedures to amend the soil and make the necessary changes to improve the soil tilth. For more information on soil management, please contact your local Extension office or call 1-800-ASK-UGA1.

UAC MAGAZINE | WINTER 2021

To improve poorly drained clay soils, deep till to break up the hard-packed soil layer several inches below the soil surface. To make substantial changes, you will need to add significant amounts of soil amendments such as sand, peat moss, composted manure, topsoil, or other materials.

URBAN AG

Trio of new hydrangeas

The top of the "Must Have" list for 2021 by Norman Winter, The Garden Guy, Horticulturist, Author and Speaker

Could it be that cool temperatures arrived earlier than usual giving relief and perhaps a dose of climate perfection for the hydrangea blossoms? On the other hand, the word seems to be out about these hydrangeas and at all levels of the process: grower, garden center and buyer. At each stage the competition for plants is at the max. If you want these, I urge you to get in the acquisition game now and stay there until you are planting in the spring. They are Limelight Prime, Fire Light Tidbit and Quick Fire Fab. Right now, I’ll say you don’t want one, but at least three of each.

Limelight Prime If you have loved Limelight, you’ll love Limelight Prime even more. While I celebrate the glow in the morning that I mentioned in the lead, know that the afternoon is like a having an heirloom or antique display of mauve shades that should be on canvas and in a gold frame for all the world to see.

UAC MAGAZINE | WINTER 2021

Though Fire Light Tidbit is small and compact, reaching 2 to 3 feet tall and as wide, the blooms are large and borne on sturdy stems.

The mornings have become like ‘flower glow’ at The Garden Guy’s house thanks to

three new panicle hydrangeas making their debut in the spring of 2021. I have been amazed at what I am seeing - and to an extent what I am feeling - with these new introductions. I have grown hydrangea paniculatas before and coordinated the choosing of Limelight hydrangea as a Mississippi Medallion award winner. There is something special however, with these three new varieties. Is it that 2020 has given me a new appreciation for life and nature?

You might be wondering, how could you improve on the most popular hydrangea in creation? Here's how: it blooms earlier which will be a plus for gardeners in colder zones; as the blooms age they develop a richer palette of pinks, mauves and red; and the stems are stronger supporting the flowers upright, giving you cuts for the vase by the bucket full. Last but certainly not least is that it is a more friendly size for today’s urban landscape, reaching 4-6 feet tall and 4-5 feet wide.

Fire Light Tidbit Fire Light Tidbit gives you the immediate idea of a diminutive size, reaching 2 to 3-feet tall and as wide. The flowers at The Garden Guy’s

URBAN AG

Photo courtesy of Proven Winners

Limelight Prime is seen here at The Garden Guy's house combined with Rockin Fuchsia salvia.

Quick Fire Fab is the earliest-blooming panicle hydrangea in the market and makes its debut in the spring.

house, however, are enormous borne on sturdy stems and reminiscent of exquisite porcelain of changing color. I’m growing mine in a bed with Limelight Prime and Pugster buddleias and it is so exciting.

for well-drained soil with reasonable or average fertility. They bloom on new wood so you are encouraged to prune by one-third in late winter or early spring.

Quick Fire Fab

Easy to please These new hydrangeas offer a huge hardiness range from zones 3-8 and will be the surefire solution to you winning the green thumb award. They are not picky about soil pH and ask only

About the author Norman Winter is an author and speaker on horticultural topics. Follow him on Facebook: Norman Winter The Garden Guy

UAC MAGAZINE | WINTER 2021

The third introduction is Quick Fire Fab. This one is the larger of the three new varieties and can reach 8-feet tall and 6-feet wide. It is the earliest-blooming panicle hydrangea on the market, giving the landscape three months of dazzling performance. The blooms are incredibly unique in that each floret is a cross or X shape, called cruciform in the taxonomic world. These flowers too will go through a regimen of color change as they age.

Proven Winners has become synonymous with hydrangeas. Peruse their website and you will find more hydrangeas than you ever knew existed.

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UAC MAGAZINE | WINTER 2021

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UAC MAGAZINE | WINTER 2021

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UAC Magazine - Winter 2021

Articles inside

Trio of new hydrangeas The top of the "Must Have" list for 2021

UGA researches alternative containers They can benefit gardeners

Horticulture and sod as agriculture DOT issues ruling

Preparing for good performance Getting soil ready for planting

NICH social media campaign Promoting consumer horticulture

Landscape equipment theft Smart planning and constant vigilance

Stress and COVID How to cope with job stress and build resilience

How to best handle claims Make quick contact with the insurer

Drive growth in 2021 Building a robust Marketing Roadmap

Stress-free interviewing 7 tips to help you - and the job candidate - relax

What the tech? The perfect social media video

Fockele retires from Fockele Garden Company

Pest 411 Larger canna leafroller

Georgia Ag Experience Georgia UAC sponsors mobile classroom

A peek inside Yancey Bros. Co

Pro Project Plants Creative Landscapes

Executive Director message

Russell Landscape Group expands in Florida