Motivation is a critical factor determining consumer behaviour. Research in travel and tourism industry in this respect so far concentrated on the issue of travel motivation and examined factors that influence the traveler in the decision whether to travel and on motives for choosing a destination. Yet, the Internet era and the introduction of social networks brought changes to the decision making process of travelers. More than that, social networking facilitated the development of new travel forms, which bypass the commercial accommodation sector. One travel form emerging from social networking is the hospitality exchange network CouchSurfing.org, which connects CouchSurfers searching for accommodation with hosts who are willing to provide the same.