RESILIENCE
Pivoting Examples
Pivoting Examples How member companies of the German-Australian Chamber successfully adapted their business operations during the COVID-19 pandemic 2M Language Services' COVID-19 Response Social distancing rules forced the cancellation of all onsite events world-wide. This also meant the cancellation of simultaneous conference, bilateral business, court and most healthcare interpreting. 2M Language Services was quick to respond with remote solutions such as 2M’s innovative RSI (Remote Simultaneous Interpreting) platform for virtual conferences and 2M Lingo for VRI (Video Remote Interpreting) for courts and hospitals. Language access to crucial information has been restored in healthcare including telehealth as well as in corporate sectors and international trade and collaboration. The VRI platform 2M Lingo allows a nurse, judge or mining engineer to select the language and call a certified interpreter with specific subject matter expertise from their phone, tablet or computer who will then appear via 3 way video link to interpret between the 2 speakers. The 2M RSI platform allows up to 3000 users to log on via video or audio link, choose their language channels and listen to the source or the simultaneous interpreting of their preferred language. Take BHP’s CEO Mike Henry, for example. He now conducts his Town Hall Meetings via the RSI platform and a typical scenario includes 3 BHP speakers located in remote locations, one 2M interpreter in Buenos Aires, another 2M interpreter in Brisbane and 2000+ BHP attendees spread across Australia, US and Latin America. Through remote simultaneous interpreting, the
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2M Team enables seamless multilingual support week after week for BHP virtual Townhall Meetings. 2M had been investing heavily into video remote interpreting technologies and system connectors for the past years which is now paying off. Furthermore, COVID-19 forced shutdown has seen a sharp increase in eCommerce, online courses and other digital services. The demand to localise content to reach out to international markets has skyrocketed. 2M’s smart integrated workflows automate the content flow between the client CMS and 2M’s data-secure translation management platform helping many organisations with their business continuity and ongoing export sales of their products and services.
Tea C. Dietterich, CEO, 2M Language Services
Virtual meetings and events are here to stay post COVID-19. There are many advantages including extensive savings in travel expenses and increased domestic and international reach. The need for content and software localization equally will continue as increased eCommerce and digital services accelerated by COVID-19 will remain. Yet again we see that technology is the most single economic driver of the future. And what has made the company resilient is not only the ability to pivot and adapt in times of crisis but to be at the forefront of technology. Technology with human in the loop futureproofs the business model beyond COVID-19. Provided by 2M Language Services
More information: Thomas Lespes Muñoz www.2m.com.au
www.germany.org.au
