TRADE FAIRS

IAA MOBILITY 2021: Leading International Platform for Future Mobility / 7-12 September 2021, Munich

The German Association of the Automotive Industry (VDA) and Messe München are co-operating on the mobility platform of the future. Munich is set to host the completely redesigned IAA. The new IAA is transforming itself from an automotive-focused trade fair into a platform for the most globally relevant mobility topics. It will focus on automobiles with fascinating technology and sustainable mobility, intelligent transport solutions and dialogue formats. In fact, it is precisely these topics that are to make their way into the city.

IAA MOBILITY 2021 will take place as a physical event with a digital extension (hybrid format) and with the integration of a hygiene concept. It will become an exhibition, a forward-looking mobility platform and a dialogue forum all at the same time. The Summit, Conference, Open Space and Blue Lane are the main themes of the event: • The Summit on the trade show grounds will be the venue for brand and product presentations, and conferences for professionals. • The Open Space will turn Munich’s most beautiful inner-city locations into interaction forums on mobility concepts for the future and stage showcasing technologies as experiences. • The Blue Lane will connect the city centre and the trade show with a test track where forward-looking mobility becomes a real experience. IAA MOBILITY Virtual will be the digital extension of IAA Mobility 2021. The Summit (incl. Conference) and Open Space (incl. Dialogue) platforms will be broadcast in the trade fair’s virtual space and will address a wide range of target groups – media/press, business professionals and end consumers. All formats of the virtual Open Space are freely accessible to all IAA.de website visitors. From the Open Space, all business professionals then have access to the virtual Summit, which is to be presented as a closed user group on the virtual event platform of Messe München.

This first IAA to be held in Munich will take place from 7 to 12 September and will be developed into a leading platform reflecting the entire new ecosystem of mobility. From vehicle manufacturers and suppliers to technology companies, mobility service providers and local public transport, all the way to startups, the new IAA will become the meeting place for innovators from Silicon Valley, Europe and as far away as Asia.

The fascination created by the most advanced cars will continue to be an important part of the new IAA. In addition, the world’s leading trade show for the automotive sector will evolve into one of the driving forces in thefurther development of a major metropole into a smart city with intelligent traffic concepts and innovative connectivity between the modes of transport – sustainable and geared to people’s needs.

For the new IAA, the VDA and Messe München are planning a public event area in addition to the displays in the exhibition halls. In the city centre, smart mobility and smart city concepts will be presented and discussed, which will involve intelligent and sustainable mobility solutions.

The presentation of technology with innovation forums for trade visitors, B2B exchanges and forward-looking keynote speeches will take place on the trade show grounds. A transfer route is planned that will link these sites by means of priority lanes for environmentally-friendly vehicles. Here, too, the IAA’s many visitors should be able to tryout the new mobility concepts and get to know them first-hand.

More details on IAA MOBILITY are available at https://www.iaa.de/en/mobility. For further information, please contact the German-Thai Chamber of Commerce’s official representative for Messe München GmbH in Thailand, Ms. Patamaporn Wasuwat, by telephone at +66 2 055 0641 or by e-mail at muenchen@gtcc.org.

LIGNA.Innovation Network The new digital format / 27-29 September 2021, Hannover

From 27 to 29 September 2021, Deutsche Messe and the woodworking division of the Association of German Mechanical and Plant Engineering (VDMA) will stage a digital event – the LIGNA.Innovation Network – that focuses on the leading topics of LIGNA.

“As a trade fair organizer, we have acquired a great deal of online know-how and expertise over the past few months. With the HANNOVER MESSE Digital Edition in April, we demonstrated that we can also put on large digital events and create new networks,” says Dr. Jochen Köckler, CEO of Deutsche Messe AG. “In a LIGNA year, the woodworking and wood processing industry needs to discuss current industry trends, present innovations and network with interested parties; this is why we will present the LIGNA. Innovation Network in autumn.”

“LIGNA is, and remains the meeting point where people and machines from all over the world come together at the exhibits in Hannover. However, we also want the community to remain up-to-date and able to discuss the latest trends. This is exactly what we should be able to achieve this year with the LIGNA.Innovation Network,” said Dr. Bernhard Dirr, Managing Director of the VDMA’s woodworking machinery division.

The LIGNA.Innovation Network consists of three pillars – Expo, Conference and Networking – and takes place in the H’Up streaming studio at the Hannover Exhibition Centre. In the Expo area, visitors have direct access to extensive product overviews from exhibitors. Best-case applications, video tutorials, live streaming and video chats enable them not only to learn about specific solutions for optimizing their processes, but also how to enter into direct exchanges with exhibiting companies.

The virtual Conference starts on 27 September and highlights the key topics of LIGNA, such as using digitalization and connectivity to transform woodworking, prefabrication processes in timber construction and the new theme “Process Technologies of the Bioeconomy”. The programme looks at wood as the most important renewable resource and spotlights new processing options that drive economic and technical innovations forward in the industry.

The Networking function enables all participants in the LIGNA.Innovation Network to directly contact exhibitors, speakers and visitors. A personalized entry page supports this with a corresponding dashboard that displays the companies, speakers and participants relevant to the respective visitors. From there, visitors can initiate direct contact requests and then connect via a chat or video call.

For further information on LIGNA, please contact Mr. Nupat Khusribanchong, the official German-Thai Chamber of Commerce representative for Deutsche Messe AG in Thailand, by telephone at +66 2 055 0600 or by e-mail at hannover@gtcc.org.

Spielwarenmesse 2022 New exhibitor package – support for market newcomers / 2-6 February 2022, Nuremberg

The Spielwarenmesse is the most important business hub for the international toy industry. When the fair opens its doors again from 2 to 6 February 2022, first-time exhibitors will be able to benefit from the event’s innovative New Exhibitor Package. The declared goal of trade fair organiser Spielwarenmesse eG is to enable this group to step into the exhibition arena at particularly attractive rates. Companies will be given the opportunity to appear in one of the 12 product groups, and to unveil their new products and innovations both to buyers and to retailers for placing orders.

The New Exhibitor Package is an excellent stepping-stone for enterprises exhibiting at the Spielwarenmesse for the first time. The advantages of this comprehensive solution are clear – the inexpensive full-service package includes a completely furnished 9 m² exhibition stand located in the right product group and is, therefore, guaranteed to grab the attention of international trade visitors. Special marketing measures, such as listings in the Spielwarenmesse’s print and online media, the “New” icon to highlight newcomers and intensive visitor advertising, are all designed to maximize exposure. The Spielwarenmesse team will be on hand to share their expertise and lend support from start to finish.

Also included in the New Exhibitor Package is the Smart Package for Spielwarenmesse Digital 2022. This allows first-time exhibitors to showcase their products not only at their exhibition stands but also on the new online platform. Manufacturers interested in booking this option can register now at www. spielwarenmesse.de/en/application. According to Mr. Ernst Kick, CEO of Spielwarenmesse eG, “we want to help first-time exhibitors to be as successful as possible. Our New Exhibitor Package gives them the kind of valuable support they need.”

Further information about the New Exhibitor Package, the terms and conditions and the registration process can be found online at www.spielwarenmesse.de or by contacting Mr. Nupat Khusribanchong, the official German-Thai Chamber of Commerce representative for Spielwarenmesse eG in Thailand, by telephone at +66 2 055 0600 or by e-mail at nuernberg@gtcc.org.