46 TRADE FAIRS
IAA MOBILITY 2021: Leading International Platform for Future Mobility 7-12 September 2021, Munich The German Association of the Automotive Industr y (VDA) and Messe München are co-operating on the mobility platform of the future. Munich is set to host the completely redesigned IAA. The new IAA is transforming itself from an automotive-focused trade fair into a platform for the most globally relevant mobility topics. It will focus on automobiles with fascinating technology and sustainable mobility, intelligent transport solutions and dialogue formats. In fact, it is precisely these topics that are to make their way into the city. IAA MOBILITY 2021 will take place as a physical event with a digital extension (hybrid format) and with the integration of a hygiene concept. It will become an exhibition, a forward-looking mobility platform and a dialogue forum all at the same time. The Summit, Conference, Open Space and Blue Lane are the main themes of the event: • The Summit on the trade show grounds will be the venue for brand and product presentations, and conferences for professionals. • The Open Space will turn Munich’s most beautiful inner-city locations into interaction forums on mobility concepts for the future and stage showcasing technologies as experiences. • The Blue Lane will connect the city centre and the trade show with a test track where forward-looking mobility becomes a real experience.
UPDATE 3/2021
IAA MOBILITY Virtual will be the digital extension of IAA Mobility 2021. The Summit (incl. Conference) and Open Space (incl. Dialogue) platforms will be broadcast in the trade fair’s vir tual space and will address a wide range of target groups – media/press, business professionals and end consumers. All formats of the virtual Open Space are freely accessible to all IAA.de website visitors. From the Open Space, all business professionals then have access to the virtual Summit, which is to be presented as a closed user group on the virtual event platform of Messe München. This first IAA to be held in Munich will take place from 7 to 12 September and will be developed into a leading platform reflecting the entire new ecosystem of mobility. From vehicle manufacturers and suppliers to technology companies, mobility service providers and local public transport, all the way to startups, the new IAA will become the meeting place for innovators from Silicon Valley, Europe and as far away as Asia. The fascination created by the most advanced cars will continue to be an important part of the new IAA. In addition, the world’s leading trade show for the automotive sector will evolve into one of the driving forces in thefurther development of a major metropole into a smart city with intelligent traffic concepts and innovative connectivity between the modes of transport – sustainable and geared to people’s needs. For the new IAA, the VDA and Messe München are planning a public event area in addition to the displays in the exhibition halls. In the city centre, smart mobility and smart city concepts will be presented and discussed, which will involve intelligent and sustainable mobility solutions. The presentation of technology with innovation forums for trade visitors, B2B exchanges and forward-looking keynote speeches will take place on the trade show grounds. A transfer route is planned that will link these sites by means of priority lanes for environmentally-friendly vehicles. Here, too, the IAA’s many visitors should be able to tryout the new mobility concepts and get to know them first-hand. More details on IAA MOBILITY are available at https://www.iaa.de/en/mobility. For further information, please contact the German-Thai Chamber of Commerce’s official representative for Messe München GmbH in Thailand, Ms. Patamaporn Wasuwat, by telephone at +66 2 055 0641 or by e-mail at muenchen@gtcc.org.
