Exclusive interview: Mercedes-Benz Manufacturing (Thailand) PREMIUM PARTNERS 2021
ANNUAL PARTNERS 2021
FROM THE EDITOR Dear readers, Electric vehicles (EVs) are seen as a key to tackling climate change and creating new business opportunities as the global trend of reducing emissions from all new vehicles is inevitable. Thailand is pushing towards a sustainable, emissions-free future and aims to transform the country into a global production hub for EVs. Its new EV policy was approved in March this year by the National Generation Vehicle Committee to ensure all vehicles produced in Thailand will be EVs by 2035. The automotive industry, one of Thailand’s economic powerhouses, has been solidly established for more than six decades with its contribution of about 10 per cent to Thailand’s GDP. Thailand is ranked as the largest automotive producer in Southeast Asia, according to the Federation of Thai Industries (FTI). Therefore, despite being currently dominated by internal combustion engine (ICE) vehicles, the industry is set to shift to the so-called Next-Generation Automotive Industry, which is one of Thailand’s target industries in the Eastern Economic Corridor (EEC). Although the penetration of EVs in the Thai automotive industry is increasing, Thailand’s EV market is still in the early stage of adoption due to the currently limited infrastructure and relatively high costs. Another potential obstacle to the growth of the industry will be the imbalance of impor t duty. An 80 per cent tax is imposed on EV impor ts from European countries, while there is no tax on EVs imported from China, which would also discourage other EV manufacturers who face higher tax liabilities. To accelerate the industry’s growth, Thai government provides comprehensive promotion incentives for investment in the production of high-tech automotive parts for EVs. The government also supports the development of EV infrastructure, such as installing more charging stations with a flat electricity charge rate throughout the country. German automotive companies such as Mercedes-Benz, BMW, Continental, and Bosch, are putting huge effor ts into the acceleration of the Thai EV industry. For example, Mercedes-Benz has co-operated with the National Science and Technology Development Agency (NSTDA) on battery standard testing as well as joining hands with partners to install charging outlets in their facilities for all EV brands. BMW Thailand is co-operating with local companies and charging station operators in setting up a charging network. German-Thai co-operation is expected to increase, including suppor t for the transfer of high-standard German technology, in order to help ensure a more sustainable development of the Thai EV industry. I trust you will enjoy an interesting and informative read.
Dr. Roland Wein UPDATE is published quarterly by the German-Thai Chamber of Commerce (GTCC) and distributed through an electronic platform to members and qualified non-members in Thailand and abroad. It is also available on our website: thailand.ahk.de/en/publications. Any opinions expressed in ar ticles in this e-magazine do not necessarily reflect the views of the Chamber. UPDATE welcomes story and photo contributions from members and non-members alike. Ar ticles may be reproduced with acknowledgement, except for those taken from other sources. For inquiries, please contact: communications@gtcc.org. Publisher/Editor-in-Chief: Dr. Roland Wein
Editor & Communications Director: Chadaphan Maliphan
Design & Layout: Sorapol Liengboonlertchai
Sub-Editor: Tony Oliver
CONTENTS
E-MOBILITY
GTDEE INSIGHT
04 E-mobility in Thailand getting started
36 Online workshops with BMW apprentices batch
06 E-mobility: Next generation of automobiles 08 Continental driving towards future mobility in
ASEAN by expanding production, R&D
10 ASEAN’s road to the future of mobility 12 Venice of the East is leading the electric
transportation charge
14 Future mobility: The EV roadmap for Thailand 16 ASEAN’s fully-charged EV hub (BOI) 18 Interview: Mercedes-Benz Manufacturing (Thailand)
2019 in preparation for PAL Final Examination
38 Meeting on preparing Industrial Meister in
Mechatronics Examination
38 Presentation examination with Mercedes-Benz
apprentices batch 2019
BUSINESS BRIEFS 42 Watson Farley & Williams Bangkok celebrates
20th Anniversary
43 MHG announces the launch of Miskawaan
21 Interview: Electric Vehicle Association of Thailand
24 Interview: Electric Vehicles Program, National
MEMBERS’ CORNER
(EVAT)
Science and Technology Development Agency (NSTDA)
CHAMBER ACTIVITIES 30 GTCC Breakfast Talk with L&P
Integrative Cancer Care programme
44 New GTCC Members
TRADE FAIRS 46 IAA MOBILITY 2021
30 GTCC Business Women Networking: “Women in
47 CE China 2021
Innovation”
48 LIGNA.Innovation Network
32 First GTCC Open Forum
49 Spielwarenmesse 2022
33 GTCC Webinar on “The logistics market during
Covid-19: A forecast for challenges and solutions”
04 E-MOBILITY
Charging modern electric cars (new energy vehicles, NEV) on the street station
E-mobility in Thailand getting started Thomas Hundt
Thailand plans to increase local production and sales of electric cars, pickup trucks and electric motorcycles. In fact, the first e-mobility projects are already underway and hybrid vehicles are selling well. At the end of 2020, 179,034 hybrid electric car s had been registered nationwide. However, the total number of fully electric four-wheelers and two-wheelers registered totalled only 5,685 vehicles. The largest sales share of new batter y electric vehicles (BEV) in 2020 was held by motorcycles (1,591 units). However, BEV cars caught up with 1,288 new registrations. In par ticular, sales of the ZS EV model by the Chinese manufacturer, MG, was gaining momentum.
New registrations of electric vehicles (per unit) *
Battery electric vehicles
Hybrid vehicle
2018
325
20,344
2019
1,572
30,676
2020
2,999
32,264
*Cars, motorcycles and tuk tuks (tricycles) Source: Electric Vehicles Association of Thailand.
UPDATE 3/2021
Electric cars from China can be imported duty-free The Free Trade Agreement (FTA) on Trade in Goods between China and the 10 members of the Association of Southeast Asian Nations (ASEAN) came into force in July 2005. Thailand committed here to reduce tariffs on electric cars from China to zero from 2018 onwards. An import duty rate of 80 per cent applies to electric passenger cars originating from the European Union. Cars originating from the Republic of Korea are subject to a duty at preferential rate of 40 per cent, while for those originating in Japan a preferential rate of 20 per cent is applied. Both countries have FTAs with the ASEAN members in force. A resumption of negotiations on an FTA between Thailand and the European Union is currently being considered. Industry experts worry that e-cars imported from China will overrun the market and prevent the planned establishment of an e-vehicle industry in Thailand. The Chinese company SAIC Motor is already producing MG hybrid vehicles in Thailand and importing the BEV model ZS EV. The BYD group has also sold its first BEV models and is testing the market.
The Chinese Great Wall Group (GWM group), which took over a factory of the United States automobile company GM in Thailand’s Rayong province in 2020, wants to build BEVs there from 2023. Great Wall has announced that it will offer several new BEV models in the future.
Construction of charging infrastructure underway The EVAT (Electric Vehicle Association of Thailand), founded in 2015, has 160 member companies, including car manufacturers, suppliers and energy companies. EVAT suppor ts electr ic vehicles achieve a breakthrough in the market and suppor ts developing charging stations. In November 2020, EVAT identified 647 charging locations nationwide with 706 direct current connections (DC) and 1,220 alternating current connections (AC). For AC plug connections, the Thai Industrial Standards Institute has opted for the European standard IEC 62196 Type 2. A decision on the future DC connection standard is still pending. Most of the charging stations in 2020 were operated by the energy company, Energy Absolute (EA), under the EA Anywhere brand. Currently, EA is expanding its charging stations
E-MOBILITY 05
at commercial locations in Bangkok. The company Evolt Technology is also expanding its charging network. Another provider of charging technology is Sharge Management. BMW Thailand is co-operating with the Central retail group, the real estate company AP and the charging station operator GLT Green in setting up its ChargeNow TH charging network. The three state electricity suppliers, the Electricity Generating Authority of Thailand, Provincial Electricity Authority and Metropolitan Electricity Authority are setting up additional charging infrastructures, as is the energy group PTT, which is equipping its petrol petrol stations with electric charging stations. In December 2020, the GPSC company opened its 30-megawatt-hour production of semi-solid lithium-ion batteries that can be used in e-vehicles. The joint stock company EA will commission the first phase of its 1 gigawatt/hour lithium-ion battery factory in 2021. EA already manufactures fully electric ferries for up to 200 passengers that will operate on the Chao Phraya River in Bangkok.
“ According to press reports, by 2030 e-vehicles on Thailand’s roads should be 2.9 million cars and pickup trucks, 3.1 million motorcycles and 156,000 buses and trucks.” EA production lines for electric buses and trucks are scheduled to start up in 2021, with an annual capacity of 3,000 units per year. And EA subsidiary MINE Mobility Corporation would also like to start producing and selling the MINE SPA1 electric car in 2021.
production projects (Honda, Toyota, Nissan, Mitsubishi and Mazda), six plug-in hybrid vehicle projects (BMW, Mercedes, MG, Mitsubishi, Audi, Toyota), 13 BEV projects (Fomm, Takano Auto, Sammitr, Skywell, Mercedes, Audi, Mine, Mitsubishi, MG, Nissan Toyota, etc.) and two manufacturing projects of electric buses. The projects, with a total capacity of more than 566,000 e-vehicles, are either in implementation phases or are still being planned. Four teen additional investments in component and par ts manufacturing, including 10 in battery production, have also been approved. In addition, a BOI funding programme has been in place since November 2020 under which manufacturers of electrically powered vehicles and ships as well as key components receive exemptions from corporation tax for three to eight years together with other incentives. Source: https://www.gtai.de/gtai-de/trade/branchen/ branchenbericht/thailand/e-mobility-604872
More Germany Trade & Invest reports: www.gtai.de/thailand
New goals for e-vehicles National New Generation Vehicle Committee has not yet set a new official target of electric vehicles production and sales. According to press reports, by 2030 e-vehicles on Thailand’s roads should be 2.9 million cars and pickup trucks, 3.1 million motorcycles and 156,000 buses and trucks. Therefore, the Ministry of Industry would like to propose additional subsidies because buyers of hybrid cars and BEVs do not receive any direct cash premium. However, they pay a reduced excise tax of 8 per cent on fully electric cars and only 2 per cent of those cars produced in Thailand as part of the BOI funding programme.
Contact details: Thomas Hundt Director Thailand, Cambodia, Myanmar, Laos GERMANY TRADE & INVEST www.gtai.com
Excise tax rates for the purchase of passenger cars with engine sizes of less than 3,000 cubic centimetres (%) Carbon dioxide emissions in grams per km
Passenger cars Hybrid vehicles with gasoline engines
Hybrid vehicles with BOI status *
Under 100
25
8
4.0
101-150
25
16
8.0
151-200
30
21
10.5
More than200
35
26
13.0
* Support programme by the Thailand Board of Investment (BOI). Source: EVAT.
Twenty-six projects with a total investment value of US$ 2.6 billion successfully applied to the BOI e-vehicles programme, which ran until 2018. The BOI approved five hybrid vehicle
Electric vehicle changing on street parking with graphical user interface, Future EV car concept
www.thailand.ahk.de
06 E-MOBILITY
E-mobility: Next generation of automobiles Alexander Baraka
During the past decade, we have witnessed a huge leap in automotive technology towards the next er a of digitisation as well as sustainability – from the development of autonomous vehicles to electric drive systems. The path towards connectivity and electrification has become the main focus and key driver for manufacturers who are striving to meet ever-changing consumer needs. Soon, vehicles will be purely electric, sustainable in every way, more intelligent than ever, and capable of conversing naturally with the driver to deliver the driving pleasure of the future. At BMW Group, we have adopted the principle of preparing for future change through innovation and customer centricity. Every piece of technology integrated into every BMW vehicle is the culmination of the company’s dedication to creating innovations that deliver satisfaction and happiness to customers every time they step into their car. This is especially apparent in our approach to electric mobility. One of the forward-looking principles for the future of mobility is ACES – Autonomous, Connected, Electrified, and Services/Shared. Today, BMW Group offers a wide range of vehicles across different platforms worldwide.
UPDATE 3/2021
Fur thermore, their attractiveness is attributable to an expressive design and advanced technology in the areas of operation and digitalisation, which are oriented to the lifestyles of contemporary target groups. At the global level, we can expect to see a massive electromobility ramp-up from a number of manufacturers. As of June 2021, the BMW Group was offering five fully-electric models in the global market. This includes the BMW i3, MINI Cooper SE, BMW iX3 as well as the two main innovation flagships, the BMW iX and BMW i4. We believe that by 2030, at least 50 per cent of our global sales will come from fully-electric vehicles. In response to this expectation, advances in battery cell production and e-drive technologies will also be accelerated to meet the EV market expansion.
E-MOBILITY 07
offer 111 ChargeNow public charging outlets at 67 locations and we will continue to roll out more charging points for our customers. Together with electrification, sustainability will also play an especially important role in the next generation of mobility. It is also at the core of BMW Group’s corporate strategy and product development. We have combined a holistic understanding of sustainability with the development of electric mobility throughout the entire value chain and the complete production cycle – from the procurement of raw materials, production and service life of the vehicle right up to recycling.
“ With approximately Baht 4 billion representing the amount of annual purchasing in Thailand, the BMW Global Purchasing Office has been established in Thailand.” Making electrified mobility a reality has also been a cornerstone of the BMW Group’s strategy. In Thailand, we recognise the diversity of consumer preferences when it comes to drivetrains, and this is why we are the first car company to offer ‘Power of Choice’, with a range of ICE, PHEV and BEV products. In addition, we became the first company in the premium automotive segment in Thailand to offer plug-in hybrids (PHEV), such as the BMW i8 and battery-electric vehicles (BEV), such as the BMW i3, since 2014. On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets, and Thailand in par ticular with its unique location, strong manufacturing base, and ready supply of skilled automotive labour, making it an automotive hub for the Association of Southeast Asian Nations (ASEAN). Ongoing investment is being put into the expansion of the Rayong plant in terms of assembling processes, with the aim of meeting growing customer demand. In addition, with
approximately Baht 4 billion representing the amount of annual purchasing in Thailand, the BMW Global Purchasing Office has been established in Thailand. This action is aimed at sourcing various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 15 countries worldwide. Currently, BMW Group Manufacturing Thailand produces 17 BMW cars and BMW Motorrad models, including the five BMW plug-in hybrid models – BMW 330e, BMW 530e , BMW X3 xDr ive30e , BMW X5 xDrive45e and BMW 745Le xDrive. Starting in 2021, the MINI Cooper SE, BMW iX3 and BMW iX have also become available to Thai customers as imported BEV models. We have also taken part in accelerating the adoption of electric mobility in Thailand with the launch of ChargeNow, which is the world’s largest network of public charging stations for electric vehicles and plug-in hybrids of any make and model nationwide. We currently
For the future, BMW Group is developing, among other things, a sustainably reusable material cycle for batter y cells. The key materials of cobalt and lithium originate exclusively from suppliers who comply with stringent standards with regard to ecological and social sustainability. The electric motor of the latest BMW eDrive generation is produced without rare earth raw materials. Fur thermore, electricity from renewable sources is used exclusively for the production of all the components of BMW eDrive technology in the latest generation. As a result, around 10 million tons of CO2 emissions will be avoided over the next 10 years. Electromobility and sustainability will be the facets that we remain focused on, both globally and locally. As pillars of the BMW Group strategy, our goal is to take part in building a solid foundation for an e-mobility future in Thailand. Most importantly, customer centricity will continue to be a philosophy to which BMW adheres and which allows us to develop new innovations and technologies, both electric and combustion, that fit perfectly with consumers’ needs.
Alexander Baraka President of BMW Group Thailand Contact details: BMW Group Thailand Call centre: 1397 www.bmw.co.th www.mini.co.th www.bmw-motorrad.co.th
www.thailand.ahk.de
08 E-MOBILITY
The sixth generation radar sensors
Continental driving towards future mobility in ASEAN by expanding production, R&D Peter Rankl
The Continental group of companies has been one of the biggest and most innovative leaders in automotive technology for 150 years. The company has contributed to the development and growth of the industry. In the past decade, Continental has seen a drastic change in the trend towards digitalisation and autonomous mobility, and has concentrated more and more on digital integration to optimise safety and driving experience. With production sites in ASEAN since over 40 years, Continental has a long history in the region. With more than 9,000 employees in 10 locations, both for production and R&D, ASEAN is an integral part of Continental’s Asia region growth strategy. The company is producing products ranging from tyres to cockpit modules as well as the latest automotive electronics, including radar sensor s, in the ASEAN region. With the creation of the Regional Comprehensive Economic Par tnership (RCEP) free trade agreement (FTA), the largest free trade zone in the world, Continental sees ASEAN as the
UPDATE 3/2021
perfect location to participate in the growth of the most dynamic market in the world. Radar sensors are one of Continental’s widely integrated innovations and have been a success story of the company for more than 20 years. The continuous development of new Sugar cane field Thailand. technologies to burning improvein the efficiency of its radar sensors to best serve the great demand in the industr y. The sixth generation of long-range radar and surround radar sensors was recently introduced, and although production is scheduled to star t in 2023 customer orders have already been received. Both types of radar sensors share a software and hardware platform, thereby reducing complexity and costs. The sensors can also be used to cover the requirements of the General Safety Regulation (GSR). Moreover, they also support a range of vehicle architecture and types through their availability as smart radar, with data processing in the sensor and as satellite radar in a central control unit. In addition to the development of long-range radar with a range of around 250 metres,
design also focuses on 360-degree environmental detection. With a range of around 200 metres, the future surround radar sensors have significantly greater range than the previous short-range radar sensors, thereby laying the foundation for excellent results in future New Car Assessment Programme (NCAP) assessments of assistance systems. Thanks to greater responsiveness, surround radars detect objects such as crossing vehicles, motorcycles and cyclists faster and more precisely, even when located in particularly difficult installation positions in the vehicle. Especially in the case of the sides of a vehicle, surround radar has features that make both advanced driver assistance systems and automated driving more powerful. “For many years, Continental has been producing radar sensors at its Calamba site in the Philippines, and it already has plans in place to further extend its activities in ASEAN with the latest technologies to support future mobility. Furthermore, radar sensors will be vital to the ASEAN market, where motorcycles
E-MOBILITY 09
are among the most popular means of commuting, as they can further improve road safety and prevent accidents. Good examples are functions like blind-spot detection and emergency city braking,” President of ASEAN Continental Automotive, Mr. Peter Rankl explained. Connectivity is the key to autonomous mobility. To support a seamless integration, Continental also explores and invests heavily in artificial intelligence (AI) software as the demand for high-performance processors is growing as a result of increasing requirements for networked, automated and autonomous driving. The need for processors that are optimised for the specific requirements of AI is growing. Whereas just a few megabytes of sensor data per second had to be analysed a couple of years ago, that figure will increase to several gigabytes per second in the coming years. While a lane departure warning system used to require just a simple black-and-white camera, the autonomous vehicles of the future will, in some cases, use more than 20 high-resolution vehicle surroundings sensors such as radar, camera and lidar. Continental is defining a new approach to developing vehicle architecture, expanding its leading role in the field of automotive software. It is wor king on a new chip architecture for object recognition in real time, based on AI. The processors of the future are intended for use in Continental’s high-performance vehicle computers, among other applications, where they will perform rapid processing of sensor data for automated and autonomous driving. Figuratively speaking, the new highly specialised processors serve as an ultra-economical data booster: With minimal energy consumption, they will enable vehicle computers to gain a rapid sense of the vehicle’s immediate surroundings, thus creating the basis for automated and autonomous driving.
“ Connectivity is the key to autonomous mobility. To support a seamless integration, Continental also explores and invests heavily in artificial intelligence (AI) software as the demand for high-performance processors is growing as a result of increasing requirements for networked, automated and autonomous driving.“ modular hardware and software platform that connects a vehicle to the Cloud and features a virtual workbench offering numerous options to develop, supply and maintain softwareintensive system functions. This will allow drivers to integrate the functions they want, going forwards during the entire service life of their vehicle by downloading quick and convenient software updates. As software is at the forefront of innovation in the vehicles, the collaboration will support Continental’s effor ts to accomplish this task and will continue to expand Continental’s leading role in the field of automotive software.
Fact: Continental is driving autonomous mobility Today Continental has around 20,000 software engineers and already employs more than 900 AI exper ts. By 2022, the number of employees will be about 1,900. The engineers are distributed around the world, including Singapore where Continental is one of the largest engineering companies with more than 1,400 employees. With highlyskilled specialists’ teams, Continental is working together with the global organisations and local partners to develop the next level of
autonomous vehicles. One excellent example is the establishment of a joint corporate laborator y with Nanyang Technological University (NTU) Singapore, the leading technical university in Asia, to jointly work on the latest technology and innovations. Value creation with software is recording double-digit percentage growth every year. Continental is the first automotive supplier to supply a central high-performance computer for Volkswagen’s ID series, and orders for which have already been received from several automakers worth more than 4 billion euros. Peter Rankl President of ASEAN Continental Automotive Contact details: Napat Khomsiri Communications M&E Manager Automotive ASEAN Continental Automotive Bangkok Co., Ltd. Tel:+66 86 414 6691 napat.khomsiri@continental-corporation. com
Collaboration with AWS for Cloud connectivity
Through the recent par tner ship with Amazon Web Services (AWS), Continental is moving forwards within the scope of new development co-operation. The company is also able to gather the data via the radar sensors. The goal of the long-term collaboration with AWS ser ving as the preferred cloud provider is to develop Continental Automotive Edge (CAEdge) – a
www.thailand.ahk.de
10 E-MOBILITY
c Bosch
ASEAN’s road to the future of mobility Bosch editorial team
South-East Asia is one of the fastest-growing regions with the rise of the middle-income group, economic growth and rapid urbanisation. Intensive urban development poses significant challenges of stretched infrastructure, overcrowding, higher energy demands, traffic congestion and exhaust emissions that magnify environmental hazards and cause greater air pollution. Transportation is one of the major sources of air pollution. A mobility revolution is crucial to driving sustainable mobility in the region towards cleaner air. Mobility demand will be different from country to country and so will the powertrain mix. Yet, the question remains – how will we be able to balance both the environmental benefits and the diverse mobility needs of the population? According to a Bosch study, around one-third of newly registered vehicles worldwide will be electric by 2030. During the transition period to electrification, two-thirds of the vehicles will still run on internal combustion engines (ICE) and some will be hybrids. It may take even longer than a decade to enjoy the full environmental benefits of an electrification society. To strike a balance between user preference and environmental effects through sustainable mobility, the “Technology Neutrality” approach offers a variety of powertrain systems ranging from efficient internal-combustion engines and hybrids, to electric and fuel cells powering everything, from bikes and passenger cars to commercial vehicles. Passenger cars and light commercial vehicles that consume diesel are commonly used in most ASEAN markets for mobility of goods and people. Now regarded as a manufacturing hub, ASEAN is experiencing high e-commerce and on-demand delivery trends that are resulting in rapid growth in logistics service providers (LSPs) and Last Mile Delivery. Diesel engine vehicles, especially pick-up trucks, are ideal for covering long distances and are therefore a preferred choice in logistics. Modern diesel vehicles can contribute to mitigating exhaust emissions by reducing nitrogen oxide discharges to the extent that their direct impact on air quality is close to zero even in urban environments, while also achieving low fuel consumption. Therefore, a diesel engine that conforms to the Euro 6 exhaust-gas standard emits some 15 per cent less CO2 than a comparable petroleum- powered engine.
UPDATE 3/2021
Petroleum engines are nonetheless the most widely used powertrain system worldwide. The increasing motorisation rate in the ASEAN region indicates peoples’ preference to own vehicles that gives them more freedom to commute. This underlines the impor tance of optimised technology for sustainable mobility, with consistent refinement to make the petroleum powertrain as clean and efficient as possible. Today’s technology for petroleum injection systems help to ensure efficient fuel use and reduce CO2 output. The use of the latest par ticle filters in conjunction with an innovative injection system can significantly minimise the emissions of gases and particles. Air quality issues over the year s, plus moderate increases in charging infrastructure, have accelerated the adoption of hybrid engines in smaller vehicle classes in the ASEAN region. A hybrid engine provides c Bosch
E-MOBILITY 11
commuters with flexibility for short and long distance travel. The combination of a modern internal-combustion engine and an electric powertrain benefits short-haul travel in areas where charging stations may not be widely available, while a modern ICE can cover longer distances. With today’s technology, a hybrid powertrain is highly efficient in reducing fuel consumption and CO2 emissions.
“ According to a Bosch study, around one-third of newly registered vehicles worldwide will be electric by 2030. During the transition period to electrification, two-thirds of the vehicles will still run on internal combustion engines (ICE) and some will be hybrids.”
While electrified mobility is still at the conceptual stage in many parts of the ASEAN region, the general attitude towards electric vehicles (EVs) is highly positive. Even though motorists have shown an interest in EV ownership, the shift to EVs in this region will be challenging without two essential components – economic viability and an extensive charging environment.
Gradual transition to electromobility could drive ASEAN sustainable growth While passenger vehicles in other par ts of the world may have already experienced an electrification revolution, two-wheelers and commercial vehicle fleets in South-East Asia are currently more ready for EV take-up. A recent study revealed that more than 80 per cent of households in Indonesia, Malaysia, Thailand and Vietnam own a scooter or motorcycle. Two-wheeled vehicles are the next-largest segment that could realise large-scale EV adoption. Several trends – including connectivity, electric powertrains and shared mobility services – are also currently shaping the region’s future of mobility, all of which essentially depend on support from local government to take-off.
c Bosch
Although EV cars may not be commonplace in ASEAN today, the region’s fast-changing mobility landscape requires a combined capability to build solutions for moving people and goods. In a nutshell, collaboration is not an option, but a necessity to fast-track EV penetration on a massive scale.
Contact details: Intira Park Corporate Communications Manager Robert Bosch Limited Tel: +66 2 012 8888 intirap@th.bosch.com www.bosch.co.th
12 E-MOBILITY
Venice of the East is leading the electric transportation charge Tess Smallridge
Bangkok is continuing its efforts to become the Electric Transportation Capital of Asia, and a German company is right at the heart of the transformation. The Bangkok Metropolitan Authority (BMA) recently commissioned 12 new zero-emission, all-electric commuter ferries as part of a citywide plan to reduce traffic and vehicle emissions. The Deputy Governor of Bangkok, Mr. Sakoltee Phattiyakul, attended the private ceremony on 14 June at the MariArt Shipyard. The 47.5 ft. fibreglass vessels are powered by an integrated battery-electric propulsion system supplied by Torqeedo GmbH, which is headquartered near Munich. The vessels will augment the existing fleet of eight Torqeedo-powered electric boats introduced into service in December 2020, bringing the total fleet up to 20 boats. “This is an important achievement for the city of Bangkok and a key part of our Thailand 4.0 Smart City vision for an integrated clean, green public transportation system including buses, trains waterways,” said Dr. Ekarin Vasanasong, Deputy Managing Director of Krungthep Thanakom Co., Ltd. (KT) BMA, on the occasion of the first ferry’s launch. In the past, the city of Bangkok was called “The Venice of the East” and many citizens did not rely on land transport. Instead, the city’s canals were the main arteries for trade, commuting, tourism and transpor tation of goods. Gradually, this way of life changed and many canals were filled in to build more roads. As the city grew, so did its problems with traffic congestion.
UPDATE 3/2021
Improving transportation and air quality are enormous challenges for the BMA. Bangkok was named the world’s most congested city by navigation company TomTom Navigation (Thailand) Co., Ltd. Millions of automobiles, tuk-tuks and motorbike taxis crowd the streets, and the average Bangkok resident spends more than 64 hours a year in traffic jams. It’s no wonder, then, that Bangkok again looked to its ancient canals as a way to get commuter traffic off its crowded streets. However, there is a catch – marine combustion engine standards are a lot lower than those for street vehicles, so the emissions are way out of proportion. Moving commuters from the roads to the canals is no bargain if it makes the air dir tier and has an adverse impact on human health. The transport sector contributes 25 per cent of Bangkok’s carbon emissions – higher than the global average – and on the worst days the city’s schools have been temporarily shuttered due to poor air quality. An 80-horsepower petrol outboard emits as much air pollution as driving 350 automo biles at highway speeds. Removing one city bus from the streets might ease congestion, but a combustion-powered ferry will emit more than 40 times the amount of air
E-MOBILITY 13
pollution while carrying the same number of people. The solution? Electric mobility on the water from the world leader, Torqeedo. Electric ferries are not only climate-friendly, they are totally free of local air emissions. “With the expansion of the fleet of electric ferries, Bangkok is well on its way to achieving the ambitious goal of becoming the Electric Transpor tation Capital of Asia,” according to Torqeedo Asia Pacific Ltd. Sales Manager, Mr. Joe MacDonald. “The electric commuter ferries will be part of an interconnected electrified transportation network that also includes electric buses, monorail trains and even electrified versions of Bangkok’s iconic three-wheeled tuk-tuk taxis. “Adding electric ferries to the intermodal public transport plan accomplishes the Bangkok Metropolitan Authority’s goals in two ways. Moving passengers from roads to the waterways reduces congestion and, since the boats are 100 per cent emission-free, they don’t contribute to harmful local air pollution,” Mr. MacDonald explained. Electric passenger vessels are also quiet, vibration-free and an enjoyable way to travel through this beautiful city.” The future of urban mobility in Bangkok depends on the linking of electric trains, buses and boats, both electric and powered by fossil fuels. Passengers can already switch between the MRT subway and BTS Skytrain networks and the river ferry fleet where they are located close together, and the expansion of the electric fleet will only provide more opportunities for a completely green commute. A portion of the new fleet will operate in these urban waterways connecting the Chao Phraya River to Prachinburi Province via a 72-km canal that passes through 21 districts.
“ With the expansion of the fleet of electric ferries, Bangkok is well on its way to achieving the ambitious goal of becoming the Electric Transportation Capital of Asia.”
Bangkok’s goal is to convert at least 30 per cent of its transportation system to electric by 2035, according to Mr. MacDonald. “There’s a push to manufacture electric buses domestically, and even the tuk-tuk taxis are getting a clean and modern update thanks to the services of MuvMi. Their ride-sharing fleet of more than 100 electric tuk-tuks can be requested on your smartphone.” Torqeedo is also working on projects to convert Bangkok’s ubiquitous longtail Thai riverboats to 100 per cent emission-free solar power. With photovoltaics installed in the roof, the solar vessels can maintain a speed of 6 knots in sunny conditions. Solar riverboats deliver a powerful combination of benefits – no noise, no smell, no fuel costs and very low maintenance. In summing up the benefits of these changes, Mr. MacDonald said that “with these clean mobility projects and the addition of the new Bang Sue Grand Station, Bangkok is redefining commuting and making it multimodal, accessible, connected and climate-friendly. It’s an exciting time.”
Tess Smallridge Manager Marketing Communications Contact details: Joe MacDonald Sales Manager Torqeedo Asia Pacific Ltd. Tel: +66 2 126 8015 joe.macdonald@torqeedo.com www.torqeedo.com
www.thailand.ahk.de
14 E-MOBILITY
Future mobility: The EV roadmap for Thailand Suriyong Tungsuwan and Varutt Kittichungchit
It is difficult to deny that with numerous technological disruptions during the past decade, the automotive industry is one of the most disrupted. With the acceleration of advanced device and sensor technologies and AI embedded systems, the current generation of automobiles have become much “smarter” with these technological advancements. Challenges and disruptions in the automotive industry boil down to the acronym “CASE”, which stands for Connected cars/Autonomous driving/Shared mobility/Electrification – four potentially major trends linked to the evolution of the industry. The new trend of CASE may take another decade or two before maturity, but we can safely say that a new age of vehicles has dawned. Looking at Thailand, the CASE trend has been well-recognised both by the public and private sectors, and the government has been working for some time on developing relevant laws. Some of these laws include: • Amendment to the regulations regarding permission for use of radio communication equipment for radar systems in vehicles in early 2018, to ensure the safety of using transmitter devices with certain frequencies in automated vehicles; • Designation of “next-generation automotive” development as the first category of targeted industries granted several types of investment privileges under the Eastern Special Development Zone Act (commonly called the EEC Act) enacted in May 2018; • The Board of Investment’s (BOI) official notification to implement its new investment promotion scheme for electric vehicles (EVs) and related businesses.
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EVs are charging ahead Of the four components of CASE, EVs seem to be accelerating at a greater speed, both globally and in Thailand. For automated vehicles, some of the greatest hurdles lie in the legal and local regulatory framework and industry standards, which have yet to be developed. Having said that, some promising trends have been seen that give a strong push towards the reality of autonomous cars in several jurisdictions, notably the United States, the European Union and Japan. As for Thailand, the related AI law and Internet of Things (IoT) legal frameworks, which underpin autonomous and connected vehicles, are still at the development stage; however, they have shown consistent progress. Earlier this year, the Ministr y of Higher Education, Science, Research and Innovation, in collaboration with the Ministry of Digital Economy and Society, set up a task force to
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work on the drafting of Thailand’s national AI model plan for further approval by the Cabinet. A promising outlook for EVs is that global EV sales are forecast to grow 50 per cent or more next year. Many European countries and China have announced plans to phase out internal combustion engine cars within the next 15-20 years. EVs are also seeing the most robust and promising developments in Thailand.
Outlook for EVs in Thailand The automotive industry plays a vital role in Thailand’s economy. As Thailand has thrived through recent decades to become the “Detroit of Asia” with its global ranking of eleventh among vehicle manufacturing countries, in 2020 the Thai government initiated a national roadmap to transform Thailand into an EV manufacturing country as well as to establish the countr y as a low-carbon society. The roadmap has recently been reviewed and revised to increase the target numbers of EVs to be manufactured in Thailand as well as to shorten the timeline to achieve such a goal. Under the latest roadmap (as of May 2021), at least 30 percent of vehicles manufactured in Thailand will be EVs by 2030. In addition, domestic development of EVrelated infrastructures, such as charging stations and centres for testing EV batteries, eco-friendly battery recycling and disposal as well as a plan to restructure the excise tax regime for the early-stage (1-5 years) EV promotion scheme have also been included in the roadmap.
“ As for Thailand, the related AI law and Internet of Things (IoT) legal frameworks, which underpin autonomous and connected vehicles, are still at the development stage; however, they have shown consistent progress.” into effect. This time the package is broader in scope, in terms of the types of vehicles and parts that are covered. Also eligible for investment promotion are the manufacturing of parts and equipment for electric vehicles and the manufacturing of high-energy density storage batteries, with production of a cell/ module or pack assembly process. Other than promoting manufacturing of EVs and EV parts, the BOI is also promoting EV charging station businesses. Incentives include corporate income tax exemption for five years and exemption from import duties on machinery.
Contact details: Suriyong Tungsuwan Head of the Industrials, Manufacturing and Transportation Baker McKenzie (Bangkok office) suriyong.tungsuwan@bakermckenzie.com Varutt Kittichungchit Associate Baker McKenzie (Bangkok office) Varutt.kittichungchit@bakermckenzie.com
The future of the automotive industry is more exciting and promising than ever with CASE. For Thailand, given the developments favourable to EVs, as mentioned above, the future of this sector definitely looks bright.
In terms of investment promotion, EVs were previously promoted by the BOI under a promotion package that expired in 2018 and which covered only passenger cars and buses. Under that package, the BOI approved 26 EV projects, of which seven have star ted commercial operations. However, in November 2020, the BOI announced a new investment package to promote EVs, which recently came
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ASEAN’s fully-charged EV hub Thailand Board of Investment (BOI)
Imagine busy urban streets, alive with battery-powered motorcycles, cars and buses, but without the haze of exhaust fumes and the noise of whirring engines. Imagine e-ferries docking quietly at piers and travelling along waterways without emitting hot, black smoke into the air or oil into the water. Imagine cities that are more livable with healthier air and cleaner water. Imagine ASEAN’s fully-charged EV hub. Thailand is committed to playing a leading role in the global electric transpor tation revolution and fulfilling its international commitment to greenhouse gas reduction. Indeed, the use of electric vehicles (EVs) has quickly become a practicality in Thailand, where multiple models of EVs from global and local manufacturers have generated great enthusiasm among local car users. They are attracted by the environmentallyfriendly advantages and reasonable prices, which have increased confidence in long-term uses. Hybrid electric vehicles (HEVs) have already become popular among Thailand’s car users, and the country is projected to see an increase in the number of more intensive battery-fuel vehicle types of plug-in hybrid vehicles (PHEVs) and battery electric vehicles (BEVs) on the road over the next few years. As more of these EVs are being sold, their prices are falling due to a better economy-of-scale, making them an even more appealing alternative to cars with traditional combustion engines. In catering to the vibrant consumer market, this trend also reflects the concrete national framework of promoting usage of, and confidence in EVs by expanding the network of charging facilities as well as developing EV supporting industries. With EVs considered to be an important first step towards realising the next-generation transportation goals as they seek to leverage digital technology to improve functionality, the Thai government is making efforts to attract significant investment in the EV industry.
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Driving the EV ecosystem forward The National Electronic Vehicles Policy Committee, set up by the government, recently introduced a masterplan which laid out a framework for EV development over a 5-, 10- and 15-year timeframe. The aim is the transformation of the country’s wellestablished automotive supply chain for the production of battery-powered vehicles as well the building of technological capacity for modern mobility. The main objective of the plan is to establish Thailand as “ASEAN’s centre of excellence” by 2035 in three areas, i.e., zero-emission vehicles, next-generation automotive technology, and innovation in the next-generation business models. Individual goals within the plan relate to EV usage, electricity charging facilities, industry capacity-building, incentives for EV adoption and awareness of next-generation transportation. Leveraging the competitiveness of its skilled workforce and ecosystem in the automotive sector at the global level, the Thai government envisions the country becoming the largest investment hub for EVs in one of the world’s fastest growing economic blocs, the Association of Southeast Asian Nations (ASEAN). In Thailand’s large automotive supply chain, where more than 2,000 companies operate, 30 global automakers are using the country as their main production base in ASEAN. Thanks to four decades of developing the technical knowhow, labour force, par ts production and supporting facilities for the automotive industry, Thailand has established itself as the world’s eleventh-largest automobile production base, with a total output of 2.2 million units in 2020. The progress being made in EV technology is also creating tremendous new opportunities for local companies to enter the EV market, as it requires assembly methods that differ from those used in the production of fossil fuel-driven combustion engines. In line with the global EV evolution, Thailand’s flourishing EV market sees international and local entrepreneurs undertaking business ventures in a variety of areas, ranging from the manufacturing of passenger and commercial E V s, e -bu s e s , e-m o t orcycl e s , e l e ct r i c three-wheelers and electric boats, to the
“The progress being made in EV technology is also creating tremendous new opportunities for local companies to enter the EV market, as it requires assembly methods that differ from those used in the production of fossil fuel-driven combustion engines.” introduction of EV battery plants, charging stations and home-based charging system services as par t of the ongoing conversion from combustion engines to EVs.
BOI incentives reinforce Thailand’s EV vision The Thailand Board of Investment (BOI) recently introduced comprehensive investment promotion incentives for the EV industry to replace the expired package, with the main focus being on accelerating the development of the BEV ecosystem and building Thailand up as a manufacturing hub for BEVs, including lithium-ion batteries. The promotional package offers the following incentives: • An eight-year CIT exemption for the manufacturing of four-wheel BEVs, plus an additional three-year CIT exemption for the manufacturing of four-wheel PHEVs and HEVs in addition to BEVs. Further incentives are available if certain requirements are met; • A three-year CIT exemption for the manufacture of electric two-wheelers, three-wheelers, buses and trucks; • A five- to eight-year CIT exemption for battery packaging and the manufacturing of battery modules and cells, and a 90 per cent
reduction of import duties for two years on essential materials used in batter y production; • An eight-year CIT exemption for 17 key components of EVs, four of which are new categories; • A n eight-year CIT exemption for the manufacturing of electric boats. Dur ing 2017-2019, the BOI gr anted investment incentives to 28 EV manufacturing projects, including 5 HEVs, 7 PHEVs, 14 BEVs and 2 E-Bus projects, with a total investment value of US$ 2,700 million and an annual manufacturing capacity of 570,000 units. In terms of EV par ts and batteries, the BOI granted investment incentives to 14 par ts and 10 battery manufacturing projects with a total investment value of US$ 350 million. For further details about the privileges, conditionality and application process, please visit www.boi.go.th Source: Thailand Investment Review (TIR), Speeding up EVs: Imagine ASEAN’s fully-charged EV hub, vol. 31, No. 2, February 2021. Available at https://www.boi. go.th/index.php?page=monthly_magazine_list_enews &language=en
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Mercedes-Benz supporting Thailand to become Asia’s clean mobility hub
Axel Bense, Chief Executive Officer of Mercedes-Benz Manufacturing (Thailand) Mercedes-Benz has been investing in the production of plug-in hybrid electric vehicles (PHEVs) in Thailand and gearing up for the launch of battery electric vehicles (BEVs) in the local market. This exclusive interview with Mr. Axel Bense, Chief Executive Officer of Mercedes-Benz Manufacturing (Thailand), focuses on Thailand’s electric vehicles industry and how the German company will help Thailand to become a hub for next generation automobiles. Mr. Bense is overseeing the assembly of PHEVs and the production of Mercedes-Benz EV batteries in Thailand. Electric vehicles are gaining popularity worldwide. Is Thailand still in the early stage of adopting EV technology? The fact that the EV infrastructure in Thailand is still in its infancy probably the reason why full EVs have no mar ket share, unlike in Europe. One of the fastest ways to push the market is with government support for building an extensive EV infrastructure such as more charging stations. In Europe, there are government-supported high-speed charging stations in public areas where EVs can be charged for free. EVs can be also charged at home. This type of incentive will certainly encourage growth of the Thai EV market.
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Mercedes-Benz has initiated a “Charge to Change” campaign to raise awareness of EVs. We are ready to facilitate full EV production, including batteries. The campaign aims to encourage plug-in hybrid users of all automobile brands to take part in reducing the amount of PM 2.5, simply by daily charging. We also aim to make Thailand the clean mobility hub of Asia. What is the current demand for PHEVs among Thai and other Association of Southeast Asian Nations (ASEAN) customers in comparison to Europe? In terms of the EV industry, South-East Asian countries are ver y far behind China and Europe. Vietnam, Malaysia and Thailand are
at about the same level. Actually, Thailand is ASEAN’s leader in terms of automobile sales volumes; thus, the EV market here is developing. Thailand is also positioning itself as the regional EV leader. Certainly, the number of internal combustion engine (ICE) cars will decrease during the next seven years. Since we start marketing PHEVs in Thailand in 2016, we have definitely seen the growth. Next year we will introduce fully electric vehicles to the Thai market. However, we need the government to do more to support the infrastructure. It does not help much if there are not sufficient charging stations for customers. We consider our PHEVs to be the world’s number one because they account for about half of all our vehicles sold worldwide. What are the key challenges faced by EV manufacturers that could result in the hesitation among potential buyers? How will Mercedes-Benz overcome these challenges? One of the challenges is charging time, which
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depends on the type of cars and charging stations. If you have a charging station that provides 11 kilowatts per hour, basically it will take the whole night to charge an EV. On the other hand, a high-power charger will take just 45 to 50 minutes to provide power to drive as far as 200 km. In the future, there may be high-power stations that can recharge an EV in 15 minutes for a 250 km drive. Noise has been one of the challenges. However, in building luxur y car s with good interior design, style and interactive communication, we have overcome that challenge. Mercedes-Benz star ted the development of hybrid vehicles in 2013. Our “Charge to Change” campaign is aimed at encouraging the change to EVs. We have initiated charging facilities at many hotels who are our business par tners, such as the Marriott Hotel and Anantara Hotel group, accounting for more than 85 per cent of five-star hotels. We have established more than 120 charging stations around Bangkok in co-operation with related government agencies such as Electricity Generating Authority of Thailand (EGAT). Apar t from Mercedes-Benz cars, other plug-in hybrid vehicles such as MG and BMW can also be charged at the facilities. This will reduce pollution such as PM 2.5 and help in expanding the infrastructure. The Covid-19 pandemic is still severe in Thailand. How will it affect the adoption of EV technology by the Thai market as well as in your production? So far we have not had any major production stoppages due to Covid-19, and no delays in terms of shipment or parts supply. I’m quite sure that the showroom visits are less than two years ago. I would say it has changed the business and how we do it, but it has not changed our performance. In our factory, only 10-20 per cent of the employees work from home, depending on the production situation. We have to provide team members with certain IT infrastructure
“ We are working with the government on ways to support the market, including the transfer of technology, employee skills, charging infrastructure and battery testing facilities.” to be able to handle the work. However, everything is developing in a positive direction. In the first wave of the pandemic, elderly people like me hated vir tual meetings; However, we are now used to it. In terms of productivity, our production is proceeding as planned for this year. However, if Thailand’s overall economy, especially in the tourism sector, does not recover soon then most likely the slowdown will harm us during the next 3-5 years or maybe even in the long term. I think all businesses and entities have adapted to the situation very quickly. On the other hand, the government’s process is slowing down, such as issuing licences that we need. The level of the adaptation on the government’s side is not at the same level as the business/private sector.
manufacture cars close to our customers and be present in the market with not only ICE cars but also electric vehicles. We are committed to battery production in Thailand and we try to keep costs as low as possible. Our Samut Prakan factory output is currently for the domestic market. As we are com mitted to providing cars in local markets, we have production facilities in Vietnam, Malaysia, Indonesia and Thailand. We have no intention of changing this arrangement; however, we frequently review our strategy. The number of our employees is based on our product portfolio growth and the growth of overall production. We focus on efficiency, and battery production will therefore increase our labour force.
What is the key feature/advantage of German technology in EV/PHEV production and use?
What is the Mercedes-Benz future plan for manufacturing in Thailand?
Every electric vehicle has a different approach. I can say that our current plug-in EVs in the market can be driven more than 100 kilometres per charge, with the GLE model as market segment leader. It is the same with our plug-in hybrid vehicles, which are leaders in terms of efficiency, with a similar range of a combustion engine. We are also market leaders in terms of rapid, high-power charging. Another feature that customers will appreciate when driving EVs is the low noise level, which is less than that of our competitors’ vehicles because we have devoted much effor t in engine development. Our PHEVs also run smoothly.
Thailand’s EV market is dependent on the establishment of the necessary infrastructure by the government. While we can produce EVs locally, we hope that expor ts will be allowed without duty to make EVs more competitive in the future.
Why did Mercedes-Benz choose Thailand to be its manufacturing site? Mercedes-Benz has been already established in the Thai market. Our objective was to
Next year we will introduce the first full electric vehicle to the market here. In fact, many new products are lined up for next year, including the new C Class car. EVs will account for a higher percentage of production in the foreseeable future. Our focus is on the next generation of the S Class, the first fully EV and the next generation of the C Class. Most likely the percentage of our market share will remain the same. The S class, C class and E class are our main sales volume, as they account for 50 per cent of all
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units sold and they all feature a plug-in hybrid model. Our GLC model, the compact S, the C segment SUV and the GLE also include a plug-in hybrid. What are your suggestions to the Thai government for accelerating EV industry growth? We need a comprehensive government policy for suppor ting EVs. Other countries have put much effor t into the transition of the automobile industry to EVs, mainly due to climate change and environmental protection. Automotive manufacturer s have made considerable investments in the development of new generation car s. We need the suppor t of the government which also suppor ts environmental protection and environmentally-friendly mobility. Therefore, quick and reliable action by the government is crucial. Second, the government needs to ensure that local production is competitive, and not just
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rely on imports from China. This need should be discussed clear ly and openly so that ever yone is aware of future conditions concerning full local production and imports of EVs. The governments of Germany and other countries with high EV growth suppor t electrification of transpor t. For example, they support private charging stations. Thus, regulations need to be established in Thailand to enable investment by private entities, as Mercedes-Benz and other EV manufacturers cannot provide charging stations for the whole country. By focusing suppor t on local production, it is clear the government would like to see investment in zero-emission vehicle manufacturing. Therefore, we need a comprehensive approach by the government that includes the demand side in order to motivate customers to buy EVs. A sustainable infrastructure and reasonable costs are also important in building customer confidence.
What if they buy EVs but the infrastructure is not extensively available yet? We are working with the government on ways to support the market, including the transfer of technology, employee skills, charging infrastructure and battery testing facilities. In 2018, for example, Mercedes-Benz collaborated with the National Science and Technology Development Agency of Thailand on batter y testing. We will also expand co-operation in other related areas to support EV technology in Thailand. However, regulations to suppor t local production and ensure flexible investment are needed. If tight protocols are set by the government, it could create difficulties for attracting investors. Interview by Chadaphan Maliphan, GTCC Publications and Communications Manager
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EVAT: Promoting electric vehicles and the reduction of pollution
Krisda Utamote, President of the Electric Vehicle Association of Thailand (EVAT) The Electric Vehicle Association of Thailand (EVAT) is one of the major organisations that are promoting the use of electric vehicles (EVs) in Thailand. EVAT’s ultimate goal includes the reduction of road pollution, especially in major cities, and EV deployment to improve energy efficiency in the mass transportation sector. EVAT support includes industrial manufacturing and the research and development of EV technology in Thailand. In an exclusive UPDATE interview with EVAT President, Mr. Krisda Utamote explained EVAT’s key activities and the prospects of the EV industry in Thailand. Since EVAT’s establishment in 2015, what is the key mission and scope of the activities? EVAT was founded by its former president, Dr. Yossapong Laoonual, Associate Professor at King Mongkut’s University of Technology Thonburi (KMUTT). The aim is to find a way to reduce air pollution, especially PM 2.5, and improve energy efficiency in Thailand’s transpor t sector by replacing internal combustion engine (ICE) cars with EVs. EVAT supports EV industrial manufacturing, research and development (R&D). We are part of the National EV Policy Committee. People from the academic and industrial sectors have joined us and now we have more than 280 members. Our 30 committee members are divided into a research and
development division, academic division, industry division and user support division. The industr y division is divided into four working groups covering: production and manufacturing policy; generalisation and overall regulations development; user suppor t policy; and public relations and user information. As EVAT is a non-profit organisation, the working groups are not paid for their work. They willingly work for the good of society. What has EVAT accomplished in accordance with the government’s policy to promote the EV industry in Thailand? We have engaged in a number of activities to promote EVs and clean energy. EVAT continues to wor k and par ticipate in
international cooperation with electric vehicle associations in various countries under the Asian Federation of Electric Vehicle Association (AFEVA), which includes the Association of Electric Vehicles Philippines, Malaysia, and Singapore. Thailand has co-operated on several projects. In addition, EVAT also joined the Electric Vehicle Association of Asia Pacific (EVAAP), which is an international organisation, acting to promote the development and use of electric and hybrid vehicles in the Asia and Pacific region. Furthermore, EVAT has also signed an agreement on sharing information, technology, and the development of electric vehicles between Thailand and South Korea to enhance the exchange of knowledge and technology between the two countries. As for the field of technical co-operation, EVAT has had representatives attend lectures and seminars on the topic of electric vehicles on various webinar platforms — both domestically and internationally — as well as initiate a project to modify electric motorcycles in vocational schools, with support from the Office of National Higher Education Science Research and Innovation Policy Council (NXPO) for this activity.
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EVAT also supports the government with information on how to procure EVs for its agencies and enterprises by providing them with a standard list and different prices. We had a meeting in August last year with the Office of Industrial Economics (OIE) and the Budget Division to support key considerations for setting the criteria for procurement of EVs by comparing vehicle horse power and design. EVs have been included in the standard list of procurement for government agencies in December last year. Last year, we provided our advice and support to education institutions TOR preparation with local contents for the future procurement of electric buses. We met with different companies for informational support on IT security and discussed with the Thailand Greenhouse Gas Management Organisation (TGO) on collaboration. We also present awards such as the E-Visionary Awards 2020 in which Bangkok was one of the recipients. We have held many meetings with embassies as well as political parties such as the Democrats and Future Forward on how to promote the EV industry in Thailand. We share information with other stakeholders and people involved in EV policy development.
“ The challenge comprises many elements which include input to the electric mobility ecosystem; therefore, we need experts from different fields to advise and work with stakeholders.” What is the work in progress? I would like to mention two projects in particular. One is the so-called “Charging Consortium” to enhance the battery charging network infrastructure in Thailand. We aim to support users who are a member of one brand to be able to use other brands in the changing station network. The current number of EV charging stations in Thailand presents quite a challenge. The number of publicly available charging sockets is about 2,177 nationwide. The biggest provider is Energy Absolute (EA) with approximately 1,633 charging sockets. The other providers include Charge Now, PTT, MEA, PEA and EGAT, among others. Therefore, we have formed the “Charging Consortium by EVAT” and invited our 11 partners who provide the charging station infrastructure to join the network.
energy storage from the national researchers, and will be able to create various kinds of technology conducive to the use of electric vehicles as well. What is your main challenge as EVAT President? There are many dimensions within the ecosystem of electric mobility, ranging from batteries, the transformation from ICE to EV for components suppliers, the charging infrastructure network to working with the government on many standardisations for the production of electric cars, motorcycles and tuk-tuks. The challenge comprises many elements which include input to the electric mobility ecosystem; therefore, we need exper ts from different fields to advise and work with stakeholders. However, EVAT has many people who have knowledge of these fields, so we always try to give the best advice for the development of EVs in Thailand. Where are we now with the development of the EV industry in Thailand? If we compare the annual production of automobiles in Thailand to other Southeast Asian countries, Thailand has the highest automotive production at about 1.4 million in 2020. The share covers some hybrid and some plug-in hybrid vehicles in Thailand.
What EV technology research and development in Thailand has EVAT been supporting?
Comparing the automotive production & battery electric vehicle (BEV) registration in Southeast Asia, the Philippines is the highest registration with about 12,000 EVs of all types, mostly two-wheelers. Thailand has greater registration in terms of four-wheelers. Total registrations of EVs of all types in Thailand is now about 5,600 EVs, which is still higher when compared to other countries in Southeast Asia
EVAT has also signed a memorandum of co-operation in 2020 with the Thailand Energy Storage Technology Association (TESTA) together with the National Science and Technology Development Agency (NSTDA), Khon Kaen University (KKU), King Mongkut’s University of Technology Thonburi (KMUTT) and King Mongkut’s University of Technology North Bangkok (KMUTNB) to initiate a network of operations in the development of Thai energy storage technology throughout the value chain, which will further enhance Thailand’s knowledge on
The National EV Policy Committee has set a target of a 50 per cent in Zero Emission Vehicle (ZEV) registrations by 2030 and 100 per cent of ZEV by 2035. This timeline of Thailand is similar to that in Singapore and a number of other nations around the world.
The second part of the project, initiated by EVAT, is still in the testing phase with our partners. We are now testing data transfers between stations and by the year-end we should be able to test the billing and payment settlement for the local network. We hope that with the completion of Thailand’s consortium network, we will be able to expand the network to other neighbouring Southeast Asian countries in the future.
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The total accumulative number of hybrid and plug-in hybrid vehicle registrations in Thailand is more than 200,000 cars; while the number of accumulative battery EVs (BEVs) of all types was 7,250 units as of April this year. In terms of vehicle types, in 2020 about 2,999 electric vehicles were registered, representing about 90% increase year-on-year. The annual registration figure in 2020 consists of 1,290 BEV cars & buses, 1,591 electric motorcycles, and 118 electric tuk-tuk. In the first four months of 2021, about 1,677 BEVs of all types were registered thus registration statistics of EVs in Thailand is increasing rapidly. Who are the main EV players in the Thai market – local manufacturers or importers? There are quite a number of car companies in Thailand that are from Europe, Japan, the Republic of Korea and China. Thailand also imports from Europe for which there is an impor t duty of 80 per cent. China has a Free trade Agreement (FTA) with ASEAN countries that covers the 0% import of EV passenger cars by Thailand, which enables purchasing at affordable prices. We are going to see a strong mass market with models available at below 1 million baht from manufacturers such as Great Wall Motors (GWM) and MG. I believe Chinese car-makers will be in quite a strong position in the Thai EV mass market. How can German car-makers contribute to the growth of Thailand’s EV industry? Education and training is an area in which we particularly want to utilise collaboration. For example, BMW co-operated with GTCC in the German-Thai Dual Excellence Education programme (GTDEE). It is a vocational education and training programme that will begin to provide learning in EV related mechatronics within the coming years to prepare our human resources. We would like to include more foundation courses on the electrical components & systems because in the past focus has been on the ICE car engines. However, we now need to focus more on training in EV and EV component production.
How can Thailand enhance its strengths and competitiveness to become the EV hub in ASEAN/Asia? There are quite a number of the things that we have to prepare for. In 2019, Thailand was ranked eleventh in the world in terms of vehicle production that was comprised mainly of ICE cars. Now we need to prepare our parts suppliers to ensure sufficient local sources of EV components. Those who supply ICE vehicle parts may also find new opportunities to supply EVs components. The local parts suppliers may not currently produce key EV components at the moment, but their capability can be developed. For example, we are only in the beginning phase to start producing produce lithium-ion battery cells by a few local manufacturers. However, we should see further developments as we have seen with GPSC which has already started producing batteries. We also do not have supplies for the control unit of EVs yet. The transition from being an ICE parts supplier to an EV parts supplier is a challenge. As the government’s target is to accumulate at least 2 million EV units until 2030, we would like to promote the establishment of EV components suppliers. What is the trend in EVs at the global and regional levels? The EV trend is highly positive in coming years. The number of plug-in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs) will start to grow gradually while ICE vehicles will start to decline year by year. The battery electric vehicles (BEVs) sales in Europe is expected to reach 50% in 2030. For fuel-cell electric vehicles (FCEVs), even though it is currently not popular because of the high investment costs of hydrogen fueling stations, we will probably see an eventual increase in the FCEV production lineup. We are starting to see a growing trend in the installation of ultra-fast charging stations with up to 350kW along the highway similar to the network of IONITY charging stations on the autobahn in Germany and in European countries. I believe that we will see such a trend in Thailand when the investment for ultra-fast charging stations becomes practical. Interview by Chadaphan Maliphan, GTCC Publications and Communications Manager
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Supporting innovation development for Thailand’s electric vehicle industry
Sorawit Wanitanukul, Director of Electric Vehicles Program, RDI Management for National Strategic, NSTDA Thailand’s National Science and Technology Development Agency (NSTDA) is entrusted with the important task of accelerating science, technology and innovation development in order to respond to the needs of the industry and to enhance the country’s competitiveness in the global economy. The Agency has been working with partners from the academic, government, private and non-government sectors, both domestically and internationally.
I believe Thailand is ready to become an EV parts manufacturer rather than a complete EV manufacturer because Thai auto entrepreneurs are already skilled on manufactur ing conventional parts, while the EV infrastructure which includes standard, testing and regulation, and ecosystem of demand are quite ready as well. We must seek the oppor tunity to enter the supply chain for EVs high value par ts, which are batter y and motor par ts either modules or sub-components. We must upgrade our parts to the global supply chain and adjust production technology to customise the processes that follow rapid technology changes. In this interview, Mr. Sorawit Wanitanukul, Director of the Electric Vehicles Program, RDI Management for National Strategy, explains the program’s key collaboration with various organisations to suppor t the research and development projects for Thailand’s electric vehicles (EVs) industr y competitiveness improvement to become a par t of global supply chain. How ready is Thailand to enter the EV industry? We have been performing very well in terms of auto parts production for both domestic usage and expor ts. Last year, Thailand’s automotive industry was ranked eleventh in the world, fifth in Asia and first in South-East Asia. Most of Thailand’s vehicle exports are pickups and eco cars as well as extensive expor ts and impor ts of vehicle parts. Our automotive industry is already internationally recognised. Therefore, we have the capability to expand into the EV industr y and our production standards are quite good.
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How difficult will it be for Thailand to adjust to produce EV parts? Is achieving its policy of 100% per cent zero emissions by 2035 possible? The goal of 100 per cent zero emissions by 2035 faces challenges in every aspect of the industry, from manufacturing and operating to servicing vehicles. Within the next five years, the government and most of the private sector believe that EV will occur with the niche market group first, such as buses, small cars,three-wheel taxis (tuk-tuks), motorcycles and boats. Local manufacturers can now start producing battery packs for electric buses. As a result, they will gain knowledge of design ing the pack for electric buses and prototype development; they will initially be able to produce one or two prototypes. When Thailand fully promotes EVs in the mass passenger vehicle group or when car companies want to produce EVs, these parts producers or suppliers will have the knowledge and profiles that are ready to produce the high value EVs parts for the industry.
How does the government co-operate and support the private sector in developing the automotive industry for the future? The government’s policy and goals on EVs is becoming more concrete, such as providing support for operators who want to install charging stations. The government has also set a flat rate of 2.6 baht per unit for electricity charging throughout the country, which is cheaper than home electricity fees. The support also includes Board of Thailand (BoI) privileges aimed at promoting investment in the production of high-tech automotive parts such as battery parts, electric motors, power electronics devices, charging stations and even EV production. At the same time, various agencies are trying to provide knowledge among the personnel concerned through various mechanisms in order to support the industry in the future, however, there is still the challenge of how to balance the availability of skilled labour with the rate of production. If the EV industry is definitely coming soon, we will need to speed up increasing human resources at the part development and production level, in a consistent and appropriate manner. NSTDA’s policy is to comprehensively support EV technology and to increase the advanced knowledge among NSTDA personnel and researchers’ network on designing, developing, and testing EV parts, innovation and completed vehicles that could be potentials in EVs niche market. We suppor t prototyping electric buses, motorcycle, boat and EVs conversion with par tners, and also research on EVs demand and sustainable management. What obstacles exist that discourage Thai people from using EVs? According to a Frost & Sullivan survey about few years ago, quite a few factors exist that discourage Asians from buying EVs such as safety, mileage per charge, the number of charging stations and vehicle price. Last year, the number of EVs registered at the
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Department of Land Transport was less than 1 per cent of the total registered cars in Thailand. A better understanding of technology and the benefits of EVs needs to be created. For example, we have to make Thai people confident by cer tifying EV safety through reliable testing standards or we have to show how EVs can be a key to environmental solutions and benefits for fuel economy. No matter how slow or fast EV technology evolves, Thai consumers will have to accept the change. How did NSTDA and Mercedes-Benz begin co-operating in battery testing? NSTDA has the Electrical and Electronic Products Testing Centre (PTEC), which is the testing center of all electrical products in accordance with Thai and international standards, and the National Metal and Materials Technology Center (MTEC), which is the research center of metal material and energy technology. The collaboration with Mercedes-Benz began about two years ago. By using the EVs battery pack technology through knowledge exchanges and the Mercedes-Benz manufacturing standards which are higher than normal standards, we can test batteries of almost ever y manufacturing company. Therefore, our objective is to be the test facility for the EV industry. The partnership with Mercedes-Benz provides a good example if we want to open up the market to European Union or German car-makers. Before Thonburi Energy Storage Manufacturing (TESM) set its production line and sent employees to Germany for training, they collaborated training with NSTDA
“ Within the next five years, the government and most of the private sector believe that EV will occur with the niche market group first, such as buses, small cars, three-wheel taxis (tuk-tuks), motorcycles and boats.” because we have researchers and exper ts in lithium-ion battery technology. Thus, we helped teach them the basics about batteries. We look forward to future collaboration on EVs battery pack prototype development and research on the battery pack design as well as the production technology. How many entrepreneurs are currently developing EV projects with NSTDA? What are the key performance indicators? More than six manufacturers are co-operating with NSTDA on projects for EV buses, motorcycles, boats and EVs conversion. Manufactures of EVs parts such as battery pack, electric motor and drive, and other power electronic par ts, were also our artners. Our key performance indicator is to suppor t them build the EV manufacturing business with the supply chain and create value for the economy. The ultimate output must be a high-quality car which is also safe and sustainable. Can you provide some examples of successful EV research projects by NSTDA? We began a collaborative project in September 2019 with other government agencies, such as the Bangkok Mass Transit Authority (BMTA), Metropolitan Electricity
Authority (MEA), Provincial Electricity Authority (PEA), and Electricity Generating Author ity of Thailand (EGAT), on the development of a Thai electr ic bus manufacturing industry. This joint venture, wor th approximately Baht 50 million, will enhance Thai entrepreneurs’ capabilities of producing EVs. We have provided funding for four potential Thai entrepreneurs to convert BMTA’s old buses into EVs, together with support by experts from NSTDA and various educational institutions for engineering design and testing procedures. We are planning a comprehensive development and expanding process after converting four buses to EVs. It will proceed with safety standard testing, vehicle performance testing, registration applications and cover the possibility of charging stations. The project will end in September 2021. Another project led by The Eastern Economic Co r r id o r O ffic e o f T hailand ( EEC O) together with the Thailand Greenhouse Gas Management Organization (TGO) as well as NSTDA through the United Nations Industrial Development Organization (UNIDO), is now in the process of applying for funding from the Global Environment Facility (GEF). This project will focus on EVs demonstration for the environment solution in the Eastern Ec o no mic Co r r id o r (EEC) in Rayong Province because the growth of industries and transpor tation will lead to a rise in environmental problems. Therefore, EVs such as modified Songthaew (two seating rows) vehicles or modern transpor t EVs will be developed and piloted in the EEC area. That will also encourage the installation of solar charging stations to reduce pollution caused by electricity production for EVs. This project will create a positive environmental impact, as well as domestic industries improvement to EVs production. If the project begins next year, as planned, it will be completed by 2026. Interviewed by Chadaphan Maliphan and Napisa Jongkitcharoenkar, GTCC team
www.thailand.ahk.de
26 ADVERTORIAL
Maintaining supply chain resiliency through the COVID-19 pandemic Dachser Thailand geared up for challenges in 2021 and beyond The COVID-19 crisis was a black swan event that shocked the global logistics sector. How has Dachser Thailand proven their resilience in the face of these uncertain times? The pandemic affected every aspect of life including logistics. In Thailand, this was no exception. The disruption of manufacturing and shipping cycles has posed a major challenge to the country’s emergence as an ASEAN logistics hub. The crisis hit not only the air freight market, with reduced passenger plane belly cargo capacity, but also the sea freight market, where capacity constraints, equipment shortages and delayed schedules have become the norm. The market of demand and supply mismatch While supply chains run at reduced capacity production lines have not slowed. This supply and demand mismatch in logistics has resulted in exorbitant prices for shipping.
company helped its customers get through these turbulent conditions by keeping their supply chains uninterr upted and costs stable. “Our close collaboration within the company at global and local level ensures we stay close to the changing market conditions, it is highly relevant to pricing and often budget-changing to our customers. On the other hand, we maintain close contact with customers and ensure pricing stability to make short term planning viable despite market turbulence, this can give customer s ample time to re-adjust to the new situation,” said Umaporn Limpiphiphatn, Sales Manager Air & Sea Logistics Thailand.
The Shanghai Container Freight Index, the most widely used index for sea freight rates out of China and as indicator for long-haul traffic out of Asia, has shown significant Umaporn Limpiphiphatn, Sales Manager, increases throughout 2021, continuing to break records through May and June DACHSER Air & Sea Logistics Thailand and is expected to continue into quarter three of 2021. As parts and components for manufacturing are sourced worldwide for most products, these shipping costs will have ripple effects across the global economy and impact the budgets of all players along the supply chain. Risk management and cost control along the supply chain Dachser Thailand, a Germany headquartered global logistics service provider with 90 years of history, has proven resilient in the face of these challenges. Responding in lockstep with the rapid changes facing the logistics sector, the
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Dachser (Thailand) Co., Ltd. dachser.bangkok-asl@dachser.com +66 2 080 3800
there are no indications that this situation will revert to pre-pandemic level. Safeguarding its operations from space fluctuations, Dachser has a Space Protection Program with its long-term strategic carriers to ensure continuity for its key trade lanes, par ticular ly for trade with Europe. For example, the company has guaranteed space allotments on flights from Bangkok to Frankfur t and pre-booked space on vessels traveling from Hamburg to Bangkok.
Jan-Michael Beyer, Managing Director, DACHSER Air & Sea Logistics Thailand
The latest survey conducted by Deloitte* after the pandemic suggested that driving operational efficiency based on predictability is perceived to be of utmost importance among the Chief Procurement Officers (CPOs). However, only 22% of CPOs are able to identify and predict risk based on predictive analytics of their own data, highlighting the impor tance of consulting professional logistics service providers. “We do not simply forward the shipment – we provide a macro-overview of the market situation and give advisories,” Limpiphiphatn stressed. “We proactively offer scenario planning to our customers, outlining all possible options in a structured way. This transparency gives customers the resources to accurately gauge costs versus risk for effective decision making.” Change of focus on the procurement side The recent changes in space allocation to the relevant trade lanes has had severe impacts down the supply chain, changing the logistics sector from a buyer’s market to a seller’s market for asset-based carriers. At present
As a result of the pandemic, reducing costs is no longer seen as the top priority among Procurement Officers, while digital transformation and innovation are gaining significant impor tance as the main drivers for sustainable growth*. “We always encourage our customers to transmit shipment data through EDI for higher accuracy and faster processing. We also offer integrated solutions with a worldwide standardized process to avoid fur ther risk along the supply chain,” said Jan-Michael Beyer, Managing Director Air & Sea Logistics Thailand, “In Europe, we have an established pan-European road logistics network for procurement, distribution and warehousing, we have full control of the whole transport logistics process to reduce uncer tainty. The process is managed via our in-house developed Transport Management System Othello. Customers are also able to monitor the process using our real time track & trace system eLogistics.”
• Consider mutual integration with a logistics provider to increase transparency and drive reliability and innovation. • Work out an accurate shipment forecast. The more stable the volume, the higher the chance to secure space. “Reliability is best proven during a crisis – at Dachser we are happy to overcome challenges together with our customers throughout this difficult period. More than a logistics service, our consultancy services provide personalized analysis and advice for a total logistics solution. Sometimes it costs more to ship using a premium option, but the shortened and reliable transit time optimizes cost-effectiveness,” concluded Beyer. “We are optimistic of returning to more predictable times in the soon future.” *Deloitte Global Chief Procurement Officer Survey, 2021
The logistics sector has changed from a buyer’s market to a seller’s market, the Dachser team is happy to provide solutions to customers.
Get prepared The uncertainties resulting from the pandemic have yet to be resolved and will continue to have effects into the foreseeable future. Forecasting will be difficult this year, however, Beyer and Limpiphiphatn have a few recommendations for shippers to increase the resilience of their supply chains: • Consult a reliable logistics services provider for market intelligence and operate based on market forecast.
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28 ADVERTORIAL
What will the audit of the future look like in Thailand? Against a backdrop of shifting market expectations, Mazars released an independent report titled “The future of audit: market view”. The report highlights ‘standout findings’ and myths about audit with over 500 responses from 12 countries. In Thailand, the ongoing evolution of audit is marking a turning point in one of the oldest professions. Auditors, like companies, are facing new issues and challenges. Below, Blake Dimsdale, Thailand Audit Leader and Wannawat Hemachayart, Thailand Audit Partner, react to the findings and share their insight. What challenges do our auditors currently face in Thailand? The disconnect between the real mission of the auditor and what stakeholders expect of them is a subject of intensifying debate for the profession. As a trusted third party and a close contact for management and corporate governance, the auditor’s main task has always been to provide assurance on the financials of the organisations that have appointed them. However, in APAC, there are higher expectations for auditors to detect fraud and fight corruption (43% compared to 28% in Europe). We need to resolve this expectation gap by having more open, transparent conversations about the objectives and responsibilities of auditors. Auditing methods have developed significantly over the last decade. Despite the growing importance of APAC as a region pivotal to the world’s economy, the region is not entirely harmonised on international accounting and auditing standards. Audit is also valued more highly in some countries than others. Moreover, each local market brings with it specific challenges: infrastructure, data provisions, and business processes, to name a few. Most of all, how do countries ensure that regulation is balanced across all financial reporting players in the ecosystem, and not just a few? Where is the innovation in audit in Thailand today? The rise of cloud computing, big data and analytics enabled and intensified the success of collective intelligence, at a time when audit firms and multidisciplinary firms lacked the structural resources to gather it. This is consistent with our survey finding that 75% of PIEs show ‘strongly favourable’ attitudes towards new auditing technologies. In Thailand, over recent years Mazars has adopted our new bespoke international ATLAS audit software, which comes with built-in ATLAS data analytics capabilities. Soon, we will be able to offer direct audit portals for clients to make sharing and collaborating with clients easier throughout the audit process. Big data solutions have allowed audit to edge towards a new era of deep and exhaustive data processing. This will benefit the quality of audits and therefore, the security of financial statements. In future, it may even be possible that artificial intelligence could play a role in audit methodologies and suggest patterns of fraud or error based on history. Audit could eventually become predictive, or even prescriptive.
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While technology is vital to the audit process, the survey also revealed that the professionals behind the screens matter more. When it comes to choosing an audit firm, knowledge of the client’s business and an ability to understand the company environment come out top. This means that audit firms, although riding the technological wave, should not overlook that having the right human capital is a pre-requisite for success. What will the audit of the future look like in Thailand? Until ten years ago, auditors only dealt with samples of random events, which offered limited assurance. At first, the utilisation of standardised audit software for many firms allowed for an increase in quality and consitency. Further integration of data analytics solutions made it possible to instantly produce indicators and increase the volume of controlled data. These are both key steps towards digitalisation in the profession. With that said, a key finding in our repor t reveals technology does not replace auditors. It actually empowers them by giving auditors more techniques to analyse and challenge the data (96% of respondents are in favour). In Thailand, as a country and as part of the APAC region that experiences dynamic growth, auditors must develop simultaneously with the business environment and continue to develop not only their auditing but also their business advisory skills. How is the future of audit directly linked to our people? It is anticipated that audit firms in Thailand will grow more interested in candidates with business expertise and a broader vision of the world around them. As well as technical
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knowledge, capability and comfor t of using digital solutions will become increasingly important. When it comes to appointing an audit firm, members of audit committees have higher expectations. The report confirms that audit committees are more particular about technical expertise than CFOs, and CEOs are more concerned with an auditor’s knowledge of their business and sector. That is why as audit becomes increasingly complex, firms are coming up with business models to build multidisciplinary audit teams where each member could be a specialist in their respective subject areas. It is exciting as we find ways to leverage on collaboration across borders and teams with the objective of optimising efficiency, effectiveness, and costs. The audit methodology, nonetheless, must remain consistent and bring these members together to achieve the same objective – audit quality. How will human capital change the future of audit methodology? In terms of methodology, the auditor of tomorrow will be required to act as a multidisciplinary architect to design a personalised audit approach for their client. They must also have the skill and talent necessary to mobilise other specialists for support when required. Auditors have a crucial role to play in improving the relevance and quality of audit. In Thailand, as an emerging market, developing the next generation of auditors is key to shaping the right future for audit. They will need to evolve and adapt their skills in order to meet the expectations of increasingly sophisticated clients and financial markets. Part of an auditor’s evolution is to understand each company on its own – because not every business is the same, replicating an audit like “one size fits all” no longer works. Key to this advancement is the adoption of a business advisor mindset in auditors, transitioning from a purely bookkeeping or compliance outlook. Conclusion Opportunities for development arise where challenges are faced. To capitalise on these opportunities, audit must continue its transformation by exploring the three powerful levers at its disposal: technology, human capital, and collective intelligence. This mix is the real asset for both clients and the profession. This is especially true for Thailand as a fast developing economy, where rapid growth will create key differences that require a unique approach. For any enquiries, please feel free to contact us at info@mazars.co.th, or more information about Mazars can be found at our website: www.mazars.co.th.
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30 CHAMBER ACTIVITIES
GTCC Breakfast Talk with L&P A GTCC Executive Breakfast Talk on “ASEAN headquarters in Thailand: Ways to save personal and corporate income tax” was organised successfully on 30 March 2021 at the Anantara Siam Bangkok Hotel, in co-operation with Lorenz & Partners (L&P), Advantage Austria and the SwissThai Chamber of Commerce. The talk was led by Mr. Till Morstadt, Managing Partner at L&P and Mrs. Athitaya Chanthasirichot, Head of Corporate Law at L&P. After providing an over view of the regional headquar ters for the par ticipants, the legal exper ts from L&P compared the benefits of establishing headquar ters in traditional hubs such as Hong Kong and Singapore, and in new hubs like Thailand and Malaysia, in terms of conditions and incentives. They further identified important criteria for deciding the right country in which to establish the headquarters.
GTCC Business Women Networking “Women in Innovation”
“Women in innovation” was the topic of a peer-to-peer discussion at GTCC’s first Business Women networking event of 2021, organised on 31 March 2021 at The Peninsula Bangkok. Through shared experiences by our speaker Ms. Lalana Thiranusornkij, Open Innovation Leader at Thai Union, the participants were inspired to increase self-confidence and trust in themselves and others in order to lead, encourage more innovation and build an innovative environment in organisations. The GTCC thanks the speaker, Ms. Lalana, and special guest Ms. Kanwra Tanachotevorapong, Co-Founder and CEO of More Foods Innotech, for sharing their successful professional development and inspiring experiences. The Chamber also appreciates the great suppor t from Beverage Par tner Serenity Wines and Venue Par tner, The Peninsula Bangkok.
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ASEAN Forum: Geschäftschancen für deutsche Unternehmen in und mit Südostasien
GTCC Executive Director Dr. Roland Wein gave an overview of Thailand’s current economic situation and business oppor tunities to German and international companies across industries at the ASEAN Forum on 22 April 2021. Executive Directors and Chief Representatives of German Chambers of Commerce Abroad in ASEAN (ASEAN AHKs) presented the current state and business information on their respective countries.
First Board of Directors 2021/2022 meeting GTCC’s first Board of Directors 2021/2021 meeting took place online on 22 April 2021 led by the new President, Mr. Markus Lorenzini. The members of GTCC Board of Directors elected Mr. Michael Welser as Honorar y Secretar y and Mr. Krisna Thiengtham as Honorary Treasurer.
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32 CHAMBER ACTIVITIES
Webinar on “Medical Technology in Asia” by IHK Region Stuttgart
Asia is the third-largest market for medical technology after North America and Europe. Thus, it is an attractive market for German medical technology companies. This impor tant fact was discussed at a webinar on “Medical Technology in Asia” which was organised by IHK Region Stuttgart on 5 May 2021. GTCC Deputy Executive Director Mr. Marius Mehner, together with Mr. Thomas Hundt, GTAI Director Thailand, Cambodia and Myanmar, provided insightful information on the Thai market for medical technology.
First GTCC Open Forum An GTCC Open Forum was held on 18 May 2021 with the par ticipation of about 40 GTCC members. At the forum, which was moderated by GTCC President Mr. Markus Lorenzini, GTCC members shared their perspectives and updates on impor tant topics such as the Covid-19 rapid test, vaccination and current situations in different industries including human resources, hospitality, health care, manufacturing and logistics. The forum is a vir tual exchange format moderated by GTCC board members that is organised on every third Tuesday of each month, exclusively for GTCC members. They can share with, and learn from other members information and views on the perspectives of the current business environment as well as the impacts of the Covid-19 pandemic on different businesses.
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Workshop on Thailand’s new Long-Term Residents programme On 18 May 2021, GTCC Executive Director Dr. Roland Wein shared ideas and perspectives on Thailand’s new Long-Term Residents (LTR) programme, together with representatives from embassies, foreign chambers of commerce, leading international companies, local service providers and government entities at a vir tual long-term residents’ workshop. The LTR programme is in the process of development as the Government of Thailand sees an oppor tunity for the next S-curve industries with top priorities on electric vehicles, smart electronics, digital cloud and phar ma/medtech/health care , and the attraction of long-term residents.
GTCC Webinar on “The logistics market during Covid-19: A forecast for challenges and solutions” As the Covid-19 pandemic is having major impacts on the air and sea logistics market, the trend is shifting from a buyer’s market to a seller’s market. Shippers must become well-prepared to deal with the volatile market conditions. GTCC organised a webinar on 11 June 2021 on “The logistics market during Covid-19: A forecast for challenges and solutions”. The webinar discussed various topics such as change in the logistics market environment, demand, supply capacity, trade imbalance and risk management. The Chamber thanks the speakers from DACHSER (Thailand) Co., Ltd., Mr. Jan-Michael Beyer, Managing Director Air and Sea Logistics Thailand, and Mr. Timo Herbst, Business Development Manager Air and Sea Logistics Thailand, for providing very useful insights into the market and solutions. In addition, thanks are due to colleagues at AHKs in ASEAN for supporting the event.
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34 CHAMBER ACTIVITIES
GTCC Open Forum
This year’s second GTCC Open Forum was held via Zoom Meeting on 15 June 2021, during which a very useful round of exchanges and speed networking was among current and new GTCC members. The GTCC Board of Directors Honorary Treasurer, Mr. Krisna Thiengtham, moderated the for um and provided updates on GTCC activities such as “Clean Air Initiative Series – Green Solutions from Germany” and committee work with a focus on the GTCC Tourism and Hospitality Committee chaired by Mr. Oliver Schnatz, Cluster General Manager, Sofitel Bangkok Sukhumvit. GTCC members discussed the current situations of their industries and par ticipated in a poll on the ideal balance between working from home and going to the office. The poll result showed preferences of 30 per cent and 70 per cent, respectively.
Meeting on a potential project of the German Alliance for Trade Facilitation in Thailand GTCC Executive Director Dr. Roland Wein shared updates and discussed a potential project of the German Alliance for Trade Facilitation in Thailand with representatives from German companies at a webinar organised online on 11 June 2021 by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.
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36 GTDEE INSIGHT
Online workshops with BMW apprentices batch 2019 in preparation for PAL Final Examination On 27 April 2021, GTDEE organised an online workshop for BMW apprentices batch 2019 on the topic of intensive course preparation for the PAL Final Examination in Automotive Mechatronics. Furthermore, the GTDEE team talked about the in-depth effects of the COVID-19 pandemic with the apprentices. The theoretical examination will be organised online in August-September 2021. The practical examination is planned to coduct in September-November 2021 at BMW Group Thailand Training Center.
Meeting with RMUTL on joining the GTDEE programme and co-certification with GTCC On 5 May 2021, GTDEE organised an online meeting with Faculty of Engineering, Rajamangala University of Technology Lanna (RMUTL) on future co-operation under the GTDEE Programme. The discussion was about mechatronics technician development under cooperation with company, and the first step of practical teacher development under AdA International (Train the Trainer).
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Meeting with E.Tech on preparing for the mechatronics final examination for apprentices batch 2019 On 12 May 2021, GTDEE organised an online meeting with E.Tech on preparations for the final examination for the mechatronics apprentices batch 2019. The discussion mainly focused on the preparation for the online PAL final examination in Mechatronics level B (local dual vocational education and training in line with the German model).
Meeting with the Singha Pathum Brewery management team On 13 May 2021, GTDEE or ganised an online meeting with Pathumthani Brewery and Don Bosco Technnological College Bangkok. The three par ties discussed training preparation for five apprentices in electronics technician development under Pathumthani Brewery Apprenticeship Programme batch 2021.
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38 GTDEE INSIGHT
Meeting on preparing Industrial Meister in mechatronics examination
On 17 May 2021, GTDEE organised an online meeting with KM Boonrawd Head Office, Pathumthani Brewery, TGDE, KMUTNB. They discussed on planning for pilot programme’s mechatronics Industrial Meister examination. Four examinees as in-company trainers have already achieved the AdA (train the trainers) qualification, Thai-German Highly Skilled Technical Trainer Development Programme (TGTT) qualification, which is par t of Meister training development led by Mr. Paul Koelker, German expert at TGDE, KMUTNB.
Presentation examination with Mercedes-Benz apprentices batch 2019 From 21 to 29 May, the GTDEE team organised a presentation examination for Mercedes-Benz apprentices batch 2019 in automotive mechatronics, which was held online through Microsoft team meeting. The examination was for 75 apprentices from Don Bosco Technological College Bangkok, Don Bosco Technological College Ban Pong, Samutprakarn Technical College and Eastern Technological College (E.Tech) and Lopburi Technical College. The Examination Committee included Asst. Prof. Direk Choowichien former the College of Industrial Technology, King Mongkut’s University of Technology North Bangkok.
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Meeting on implementing mechatronics standards under cooperation TPQI and GTCC
On 28 May 2021, GTCC hosted an online meeting for mechatronics development under the five-year co-cer tification programme between the German Vocational Education system and the Thailand Professional Qualification Institute (TPQI). The GTDEE team shared information on the five-year mechatronics project-based learning programme (A-Level) with the participants. The development of qualified automotive mechatronics technicians in the GTDEE programme includes:
• Co-cer tification between German-Thai Chamber of Commerce (GTCC) and TPQI for the mechatronics profession. • TPQI’s plan to develop electrical profession in line with the standard of the Federal Institute for Vocational Education and Training (BIBB).
Workshop for Pathumthani Brewery Apprenticeship Programme batch 2021 On 28 May 2021, GTDEE organised online workshops on systematic thinking and mind mapping as well as an Introduction for Pathumthani Brewer y Apprenticeship Programme batch 2021 in electronics. The apprentices will learn to plan their own training year in the company and college. GTDEE will also teach them basic communication in English and German.
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40 GTDEE INSIGHT
Meeting with Don Bosco on joining the GTDEE programme and co-certification with GTCC On 1 June 2021, GTDEE team held an online meeting with Don Bosco Technological Bangkok on the development of mechatronics apprentices batch 2021. This meeting focused on project-based learning in line with the BIBB standard and Thai Curriculum. GTDEE shared progress and information on the examination structure, field learning concept, training plan guideline and mechatronics standard book translated into Thai language.
Meeting with RMUTL and TPQI on mechatronics development apprentices batch 2021 On June 2021, the GTDEE team organised an online knowledge-sharing session on the topic of “mechatronics development under project-based Learning” together with representatives from TPQI and Faculty of Engineering, RMUTL. GTDEE presented the key activities and outputs of the GTDEE Education programme. Dr. Kitcha Chaitanu, Dean of the Faculty of Engineering, RMUTL, shared information on competency training in practical tasks at the workshop of the pre-engineering school and Por-wor-sor level.
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Presentation examination for E.tech mechatronics apprentices batch 2019
On 9 June 2021 GTDEE team organised the online final presentation examination for E.tech mechatronics students batch 2019. The examination committee was comprised representatives of German-Thai Chamber of Commerce and Asst. Prof. Dr. Thossaporn Kaewwichit, the College of Industrial Technology, King Mongkut’s University of Technology North Bangkok.
Meeting with BMW and colleges to support BMW Group Thailand in GTDEE co-operation The meeting also shared knowledge related to the company goals. The BMW Group Thailand announced its electric car strategic policy in Thailand. This provided another oppor tunity to convince the colleges to prepare for changing the major study subject to “electric cars” if a college is ready to move forward.
On 10 June 2021, GTDEE organised an online meeting with BMW and colleges to share and suppor t to BMW Group Thailand in co-operation working with GTDEE. The automotive mechatronics head teachers are joining form Don Bosco, E.tech, Chitralada and Bangkaewfa Colleges. The meeting discussed the following topics: • What is the plan from the company and college sides? • How and what to train and teach? • What and how can GTDEE support for the next month? • Employment and collective wage agreement laws.
In addition, a new Office of the Vocational Education Commission (OVEC) regulation allows vocationalcolleges to change their major study subject – for example, from “automotive techniques” to “electric vehicle techniques” The subjects are: 1. Electric vehicle technology, code No. 30101-2601; 2. Batteries and electrical charging system for electric vehicles, code No. 30101-2602; 3. Transmission and powertrain system practice for electric vehicles, code No. 30101-2603; 4. Electric vehicle control system practice, code No. 30101-2604; 5. Electronic and electric system practice for electric vehicles, code No. 30101-2605; 6. Suspensions system practice for electric vehicles, code no: 30101-2606; 7. Electric vehicle diagnosis practice, code No. 30101-2607; 8. Electric vehicle business management, code No. 30101-2608; 9. Electric vehicle safety technology, code No. 30101-2609; 10. Electric automotive technology 1-4 (additional four subjects in practical dual vocational education).
42 BUSINESS BRIEFS
Watson Farley & Williams Bangkok celebrates 20th Anniversary Watson Farley & Williams (WFW) is celebrating the twentieth anniversary of its Bangkok office. After first opening its doors in May 2001, WFW Bangkok has grown into one of the largest international law offices in Bangkok, with a total of eight Partners and 27 Associates, and a stellar reputation for advising on complex, high-profile domestic and international transactions. In addition to its twentieth anniversar y celebrations, WFW Bangkok has launched a CSR project to support local charities in Thailand affected by the Covid-19 pandemic. Donations have been made to Rajavithi Hospital to help with acquiring the medical equipment and medical supplies needed for Covid-19 patients as well as to Baan Poomvet, a children’s home in Nonthaburi Province. Source: Bangkok Post, 23 June 2021.
Sindhorn Kempinski Hotel Bangkok lobby wins International Property Awards 2021-2022
Sindhorn Kempinski Hotel Bangkok has been named the “Best Hotel Lobby Interior of Thailand” by the International Property Awards 2021-2022: Asia-Pacific. Designed by P49 Deesign as a centrepiece to welcome visitors, the bright and airy lobby exudes the lushness of the gardens surrounding the property while seamlessly blending in with stylish, comfortable furnishings. This inviting atmosphere creates an ideal location for meetings, both casual and formal, as well as for Sindhorn Kempinski’s signature afternoon teas.
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The International Proper ty Awards event has been recognising design, construction and presentation excellence in residential and commercial property around the world since 1993. Independent judges, experienced in various property disciplines, award the winners based on quality and achievements. “This award honours and delights us tremendously. It is so gratifying that the Sindhorn Kempinski vision for a spacious and inviting green space was so elegantly realised by P49 Deesign and then recognised with such a prestigious accolade. We hope that more visitors will be encouraged to come and enjoy our lobby,” said the hotel’s Manager, Mr. Thaddaeus Weiss. For more information, please telephone +66 2 095 9999 or visit https://www.kempinski.com/ en/bangkok/sindhorn-hotel/
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MHG announces the launch of Miskawaan Integrative Cancer Care programme
Miskawaan Health Group (MHG) launched Miskawaan Integrative Cancer Care (“MICC”) on 9 March 2021. This special four-week programme is specifically designed for cancer patients who have been treated with conventional oncology therapies (surgery, chemotherapy and/or radiation), and who need to rebuild their immune system and their overall health. Originally trained in Germany and practicing as an anaesthetist, Dr. med. Johannes Wessolly co-founded the Miskawaan Health Group more than three years ago in Thailand to offer his Asian-based patients safe and effective treatment protocols as an alternative to chemical dr ug-focused conventional
medical treatment. Dr. Wessolly treats each patient as a unique whole person; he likes to say “I treat the physiology of my patients, not just their pathology”. Together with a team of dedicated German and Thai doctors and scientists, Dr. Wessolly has developed numerous propriety well-tolerated parenteral (infusion) therapies that are bio-identical to nature and typically applied intravenously for maximum efficacy. Dr. Wessolly has for more than 20 years pioneered multiple innovative cancer treatment plans. MICC also offers unique proprietary Restoration and Rehabilitation Programmes, either in concer t with cancer treatment therapies or independently, to rebuild and restore the patient’s immune system in order to enhance the body’s own ability to recover from cancer and, equally impor tantly, to avoid a recurrence. MICC Restoration and Rehabilitation Programmes are offered both at MICC Clinic located at JIN Wellbeing County in Bangkok, or at the Miskawaan Luxury Beachfront Villas in Koh Samui to help ensure that patients will return home with a healthy body and mind. For more information, telephone +66 2 086 8888 or send an e-mail to micc@miskawaanhealth. com
Sasin School of Management launchs Sasin DBA
Sasin School of Management recently launched the Sasin DBA (Doctor of Business Administration), a new, part-time doctoral
programme for experienced leaders with a strong desire to be real-world researchers and reflexive practitioners. Highlights of the Sasin DBA include: • Part-time, blended learning. The blended learning approach ensures the most productive use of time for busy leaders. The curriculum includes six online courses (study anytime, anywhere) during the first two years of the programme; each course includes interactive research workshops at Sasin (usually during weekends). The candidates’ focus in the third year will be on completing, presenting and defending their research thesis; • Real-world project focus. The programme emphasises evidence-based research to develop practical solutions for real-world problems; • Drive transformation through research. Sasin DBA candidates will be equipped with the research frameworks and skills they need to lead transformation in their organisations; • Stepping stone to c-suite. The programme is suitable for senior managers, policy-makers, independent consultants, professionals and working academics who are preparing themselves for more advanced leadership and advisory positions. All applicants must have more than 10 years of management experience. For more information, visit https://study.sasin.edu/dba
www.thailand.ahk.de
44 MEMBERS’ CORNER
New GTCC members up to 30 June 2021
German-Thai Chamber of Commerce warmly welcomes 19 new members Mr. Alexander Glänzel Head of Export at Barkey GmbH & Co. KG glaenzel@glaenzel.com
Mr. Alexander Simon Managing Partner at Simon GesmbH a.simon@simon.at
Centara Grand Beach Resort & Villas Hua Hin Mr. Jan Weisheit Hotel Manager Mr. Steffen Hoffer Executive Chef chbr@chr.co.th https://www.centarahotelsresorts.com/centaragrand/chbr/ Hotels and similar accommodation | Event catering and other food service activities
Mr. Andreas Konzack
Foodpanda Thailand
Managing Director at Jaisamran Manufacturing Solution Co.,Ltd. andreas_konzack@yahoo.de
Khun Nantiya Narkwachara Head of Government Affairs www.foodpanda.co.th Other food service activities
BKF Aerospace Co., Ltd. Khun Charak Trangadisaikul Managing Director Mr. Dermot Mark Rees Executive Commercial Director http://www.bkf.co.th/ Manufacture of rubber and plastic products | Manufacture of other fabricated metal products | Manufacture of other transport equipment n.e.c.
GAWOONI GmbH Mr. Frank Holz Managing Director frank.holz@gawooni.com www.gawooni.company Computer programming, consultancy and related activities
Business Science Institute
GERB (Thailand) Co., Ltd.
Prof.Dr. Michel Kalika President Prof.Dr. Lars Meyer-Waarden Director Executive Doctorate of Business Administration Thailand and Vietnam scientific@business-science-institute.com https://en.business-science-institute Education
Khun Naruecha Srivirach Managing Director Mr. Carsten Chantrain Managing Director – GERB Asia Pacific http://www.gerb.com Manufacture of rubber and plastic products | Manufacture of machinery and equipment n.e.c. | Civil engineering
C.P. Merchandising Co., Ltd. Khun Kittima Nopteepkungwan Senior Vice President - International Business (Europe Continental) www.cpfworldwide.com Crop and animal production, hunting and related service activities | Processing and preserving of meat and production of meat products
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Hapag-Lloyd (Thailand) Ltd. Mr. Richard Cash Country General Manager Khun Khanuengnang Khoweian HR Manager www.hapag-lloyd.com Sea and coastal freight water transport
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NH-Tech Filtration Pumps Engineering & Service Co., Ltd.
Rosswag GmbH
Mr. Norbert Haslinger Managing Director Khun Supisara Sutthipanyo Sales Engineer https://www.nh-tech.co.th/ Wholesale of other machinery, equipment and supplies | Other specialised wholesale
Dr. Sven Donisi Managing Director Ms. Sabrina Asvin Business Development https://www.rosswag-engineering.de/ Manufacture of fabricated metal products, except machinery and equipment | Scientific research and development | Other professional, scientific and technical activities
Oozou Co., Ltd.
Siam Kempinski Hotel Bangkok
Mr. Constantin Hofstetter CTO Mr. Jan Jones CEO hello@oozou.com https://oozou.com Computer programming, consultancy and related activities | Information service activities
Mr. Richard Schestak Managing Director Khun Chanidapa Buranasilpin Director of Sales and Marketing gm.siambangkok@kempinski.com https://www.kempinski.com/en/bangkok/siam-hotel/ Hotels and similar accommodation | Event catering and other food service activities
Protech Transfer Co., Ltd.
Mr. Thomas Tapken
Mr. Ralf Oberg General Manager info@protech-transfer.com www.protech-transfer.com Water collection, treatment and supply | Waste collection, treatment and disposal activities; materials recovery
Managing Director at Pattana Sports Resort ttapken@ttapken.com
PRTR Recruitment and Outsourcing (Eastern Seaboard) Co., Ltd.
The Westin Grande Sukhumvit, Bangkok
Khun Chanyaporn Wirotwutthikun AVP - Recruitment Eastern Seaboard enquiry@prtr.com www.prtr.com Activities of employment placement agencies
Mr. Peter Lucas General Manager Khun Reena Suthumvuthikrai Director of Operations bangkok@westin.com www.westingrandesukhumvit.com Hotels and similar accommodation | Holiday and other short-stay accommodation | Event catering activities
www.thailand.ahk.de
46 TRADE FAIRS
IAA MOBILITY 2021: Leading International Platform for Future Mobility 7-12 September 2021, Munich The German Association of the Automotive Industr y (VDA) and Messe München are co-operating on the mobility platform of the future. Munich is set to host the completely redesigned IAA. The new IAA is transforming itself from an automotive-focused trade fair into a platform for the most globally relevant mobility topics. It will focus on automobiles with fascinating technology and sustainable mobility, intelligent transport solutions and dialogue formats. In fact, it is precisely these topics that are to make their way into the city. IAA MOBILITY 2021 will take place as a physical event with a digital extension (hybrid format) and with the integration of a hygiene concept. It will become an exhibition, a forward-looking mobility platform and a dialogue forum all at the same time. The Summit, Conference, Open Space and Blue Lane are the main themes of the event: • The Summit on the trade show grounds will be the venue for brand and product presentations, and conferences for professionals. • The Open Space will turn Munich’s most beautiful inner-city locations into interaction forums on mobility concepts for the future and stage showcasing technologies as experiences. • The Blue Lane will connect the city centre and the trade show with a test track where forward-looking mobility becomes a real experience.
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IAA MOBILITY Virtual will be the digital extension of IAA Mobility 2021. The Summit (incl. Conference) and Open Space (incl. Dialogue) platforms will be broadcast in the trade fair’s vir tual space and will address a wide range of target groups – media/press, business professionals and end consumers. All formats of the virtual Open Space are freely accessible to all IAA.de website visitors. From the Open Space, all business professionals then have access to the virtual Summit, which is to be presented as a closed user group on the virtual event platform of Messe München. This first IAA to be held in Munich will take place from 7 to 12 September and will be developed into a leading platform reflecting the entire new ecosystem of mobility. From vehicle manufacturers and suppliers to technology companies, mobility service providers and local public transport, all the way to startups, the new IAA will become the meeting place for innovators from Silicon Valley, Europe and as far away as Asia. The fascination created by the most advanced cars will continue to be an important part of the new IAA. In addition, the world’s leading trade show for the automotive sector will evolve into one of the driving forces in thefurther development of a major metropole into a smart city with intelligent traffic concepts and innovative connectivity between the modes of transport – sustainable and geared to people’s needs. For the new IAA, the VDA and Messe München are planning a public event area in addition to the displays in the exhibition halls. In the city centre, smart mobility and smart city concepts will be presented and discussed, which will involve intelligent and sustainable mobility solutions. The presentation of technology with innovation forums for trade visitors, B2B exchanges and forward-looking keynote speeches will take place on the trade show grounds. A transfer route is planned that will link these sites by means of priority lanes for environmentally-friendly vehicles. Here, too, the IAA’s many visitors should be able to tryout the new mobility concepts and get to know them first-hand. More details on IAA MOBILITY are available at https://www.iaa.de/en/mobility. For further information, please contact the German-Thai Chamber of Commerce’s official representative for Messe München GmbH in Thailand, Ms. Patamaporn Wasuwat, by telephone at +66 2 055 0641 or by e-mail at muenchen@gtcc.org.
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LIGNA.Innovation Network The new digital format 27-29 September 2021, Hannover From 27 to 29 September 2021, Deutsche Messe and the woodworking division of the Association of German Mechanical and Plant Engineering (VDMA) will stage a digital event – the LIGNA.Innovation Network – that focuses on the leading topics of LIGNA. “As a trade fair organizer, we have acquired a great deal of online know-how and expertise over the past few months. With the HANNOVER MESSE Digital Edition in April, we demonstrated that we can also put on large digital events and create new networks,” says Dr. Jochen Köckler, CEO of Deutsche Messe AG. “In a LIGNA year, the woodworking and wood processing industr y needs to discuss current industr y trends, present innovations and network with interested parties; this is why we will present the LIGNA. Innovation Network in autumn.” “LIGNA is, and remains the meeting point where people and machines from all over the world come together at the exhibits in Hannover. However, we also want the community to remain up-to-date and able to discuss the latest trends. This is exactly what we should be able to achieve this year with the LIGNA.Innovation Network,” said
Dr. Bernhard Dirr, Managing Director of the VDMA’s woodworking machinery division. The LIGNA.Innovation Network consists of three pillars – Expo, Conference and Networking – and takes place in the H’Up streaming studio at the Hannover Exhibition Centre. In the Expo area, visitors have direct access to extensive product overviews from exhibitors. Best-case applications, video tutorials, live streaming and video chats enable them not only to learn about specific solutions for optimizing their processes, but also how to enter into direct exchanges with exhibiting companies. The virtual Conference starts on 27 September and highlights the key topics of LIGNA, such as using digitalization and connectivity to transform woodworking, prefabrication processes in timber construction and the new theme “Process Technologies of the Bioeconomy”. The programme looks at wood as the most important renewable resource and spotlights new processing options that drive economic and technical innovations forward in the industry. The Networking function enables all participants in the LIGNA.Innovation Network to directly contact exhibitors, speakers and visitors. A personalized entry page suppor ts this with a corresponding dashboard that displays the companies, speakers and participants relevant to the respective visitors. From there, visitors can initiate direct contact requests and then connect via a chat or video call. For fur ther information on LIGNA, please contact Mr. Nupat Khusribanchong, the official German-Thai Chamber of Commerce representative for Deutsche Messe AG in Thailand, by telephone at +66 2 055 0600 or by e-mail at hannover@gtcc.org.
www.thailand.ahk.de
48 TRADE FAIRS
Spielwarenmesse 2022 New exhibitor package – support for market newcomers 2-6 February 2022, Nuremberg The Spielwarenmesse is the most important business hub for the international toy industry. When the fair opens its doors again from 2 to 6 February 2022, first-time exhibitors will be able to benefit from the event’s innovative New Exhibitor Package. The declared goal of trade fair organiser Spielwarenmesse eG is to enable this group to step into the exhibition arena at particularly attractive rates. Companies will be given the opportunity to appear in one of the 12 product groups, and to unveil their new products and innovations both to buyers and to retailers for placing orders. The New Exhibitor Package is an excellent stepping-stone for enterprises exhibiting at the Spielwarenmesse for the first time. The advantages of this comprehensive solution are clear – the inexpensive full-ser vice package includes a completely furnished 9 m² exhibition stand located in the right product group and is, therefore, guaranteed to grab the attention of international trade visitors. Special marketing measures, such as listings in the Spielwarenmesse’s print and online media, the “New” icon to highlight newcomers and intensive visitor advertising, are all designed
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to maximize exposure. The Spielwarenmesse team will be on hand to share their expertise and lend support from start to finish. Also included in the New Exhibitor Package is the Smar t Package for Spielwarenmesse Digital 2022. This allows first-time exhibitors to showcase their products not only at their exhibition stands but also on the new online platform. Manufacturers interested in booking this option can register now at www. spielwarenmesse.de/en/application. According to Mr. Ernst Kick, CEO of Spielwarenmesse eG, “we want to help first-time exhibitors to be as successful as possible. Our New Exhibitor Package gives them the kind of valuable support they need.” Further information about the New Exhibitor Package, the terms and conditions and the registration process can be found online at www.spielwarenmesse.de or by contacting Mr. Nupat Khusribanchong, the official Ger man-Thai Chamber of Commerce representative for Spielwarenmesse eG in Thailand, by telephone at +66 2 055 0600 or by e-mail at nuernberg@gtcc.org.
