Meetings made in Germany - 2014 English Edition by GCB German Convention Bureau

www.germany-meetings.com

MEETINGS MADE IN GERMANY Issue 1 / 2014

Social media strategies for event marketing “The future has already begun”, stated the early master of futurology, ... Page 2

The Newspaper of the German Convention Bureau

Have it your own way! About webcasts, hybrid events and slave use of lecture events on the internet ... Page 3

Forward-looking German presence at IMEX 2014

From a catalogue on a mobile device to interactive functions

From 20th to 22nd May 2014 IMEX in Frankfurt is opening its doors again ... Page 4

Smartphones and tablets today are part of the basic equipment of ... Page 7

Modern communication is changing the event industry new technology is making events more attractive, convenient, communicative and interactive arge functions, exhibitions, meetings, conferences, congresses and events are central occurrences in professional and private lives. Appointments and travel plans are organised around functions and participants often remember particularly successful functions for a long time. Modern technology is here to change the events industry permanently. Good formats and function venues will soon not be able to do without audiovisual equipment and connectivity. Internet-based solutions create convenient opportunities for content generation, dialogue and broadcasting for organisers, lecturers, performers, facilitators and participants. The availability of and knowledge about the sensible application of such technology is becoming increasingly vital for the quality and attractiveness of a function venue. Guests and clients expect diverse, creative and modern communication solutions and functions. This requires much technical expense and planning ability. On the other hand smaller, lighter, more mobile digital technology is also making hiring and equipping

Preferred Partners

for single occasions attractive. Function technology is ideally always “tailored to the event” nowadays.

engineered computerised lighting systems, these features are in line with a state-of-theart event technology.

Virtual meetings and conventions

Events as the basis

The internet now enables broadband transfer of words and pictures from virtually almost any place in the world in real-time. Moreover, the video phone service Skype has set the benchmark and brought video telephony into many households. However, not only words and video images are transferred by the latest equipment. The possibilities of holograms and 3D projections allow an intense experience of proceedings, discussions or even concert performances and elaborate shows. Above all this has an impact on the area of product presentation and premieres. In the future premieres of products staged in Europe or Germany will become rare in favour of worldwide consistent sales launches. By then, sophisticated 3D objects or holograms of people in the room will be able to be projected by highly technical solutions. Together with laser systems and well-

However, the actual event remains the centre of attention. The collective social experience of physically tangible objects in a group of people will still outlive the possibilities of transmission technology. A shared identity cannot be replaced by consuming content via a computer screen or cyber projection. Even if conference technology for virtual meetings and video conferencing saves travel costs and much time for highly-paid decision makers, certain social effects can only be achieved with direct contact (face-to-face).

Really talking to the audience The biggest problem with communication at functions is the channelling and abstraction of group and individual opinions. While presenters and protagonists are usually equipped with unlimited extras (microphones, video walls, discussion papers), there

is a lack of engagement with individual participants. Even procedures such as the “hanging microphone” or the presentation of questions and comments via an “audience counsellor” could only partially resolve these shortcomings which essentially gave a bad image to podium discussions or civic forums. Through the availability of smartphones, ˜

Main Focus Technology

Strategic Partners

MEETINGS MADE IN GERMANY – 1/2014 – 1

today potentially all attendees with a capable and above all format-compatible interface are equipped to communicate their own opinion. The appropriate platforms – such as Twitter, Tumblr, Flickr or even Facebook – are also fast, compatible and available for free. The adaptation of pages and surfaces to the needs of the event can often be accomplished with little work. What is interesting for organisers and users alike: These technologies can also be used with little effort for documentation and external communication purposes virtually in real-time. In this way, comments and processes are simply copied in the current graphics format and, together with user

photos, supplement classic documentation through function portfolios and press photos. These contributions are also easily uploaded on to a particular website and so appear on the internet. At any time, however, a minimum of competent control and commentary on the part of the organiser is necessary. Simply displaying a progression of hashtags on the wall behind the podium is only the first step towards participant commentary. In order to promote discussion of opinions from the audience efficiently, presentation and condensation is also necessary which must be achieved technologically as well as personally.

Possibilities are offered by hash affiliates, tag clouds and counter discussants based on argument frequency. •

Read complete article:

Meetings and Conventions 2030:

Social media strategies for event marketing “The future has already begun”, stated the early master of futurology, Robert Jungk, in 1952. This statement is more valid today than ever, as we head for the radical digitalisation of the world where the virtual space occupies wide areas of life and makes sure that all devices and objects are networked under the banner of the “evernet”.

urthermore, the predominance of users of in-house internet as opposed to mobile internet is decreasing steadily. In the future, mobile devices will dominate desktop usage conclusively. This is evidenced by the fact that in Germany in a typical year about 30 million smartphones are sold. That means increasingly that more diverse, faster and a greater number of responses are produced. The answer to this development is called multichannel targeting. That concerns the branded goods industry as much as the MICE industry. The goal must be to be present at all individual touch points of target groups in order to gather and administer marketing-relevant

data. The next step is to determine preferences and to select product or communicationspecific communities. A marketing strategy which forms from data collection alone would, however, be effective for a too short period of time only – it must be transformed into intelligent distribution marketing. It is therefore not good enough to content oneself with the increase of numbers of fans on social media channels. Besides analysis and evaluation, profiling and contextual targeting of user data is essential in order to increase the marketing impact. The World Wide Web provides for this, where one can find a wealth of social media

30 Years of Global Event Solutions

Meet us at IMEX in Frankfurt. www.cpo-hanser.de

Office Berlin phone: +49-30-300 669-0 email: berlin@cpo-hanser.de further offices in Hamburg and Frankfurt am Main

2 – MEETINGS MADE IN GERMANY – 1/2014

tools which support the transformation process long-term. The additional advantage is that the programmes or apps offered there are individually usable and do not give rise to any considerable costs. So how does this process work for the meeting and congress landscape in the digital age? First it is about finding and defining the relevant target groups. A clue is provided by the fact that the social crowd is conditioned to give assessments: Spontaneous and immediate responses through recommendations, reviews and rating are popular. Xing or LinkedIn are suitable platforms in order to get results in the area of business. By comparison, the large network players like Facebook, YouTube, Twitter and Google prove themselves suitable for the masses. A look at niche networks is certainly important and useful. These include for instance the dating app Tinder, the check-in app for different locations Foursquare, the app for restaurant, club and other recommendations Yelp or the app for searching specific ideas and products Pinterest. Moreover the interactive target group search supports re-targeting through the tracking process in order to approach specific users on different websites with targeted messages. After identifying the target group, shareability becomes the basis of any event. The success of which depends increasingly on how well it manages to involve the audience. Important keywords here are target group involvement, audience involvement and evaluation. Target group involvement. This process begins with participant recruitment, where specific target groups are given the opportunity to participate actively. Social scheduling is useful in this context: Tymefly for example enables joint scheduling of friends in social networks. Through Men‘s Sheds the organiser gains insights into the demographic composition of the audience (helpful for acquisition of sponsors). Check-in and ticketing apps like Boomset as well as electronic

guest lists such as Guestsort facilitate the organisational effort. Audience Involvement. During the event, Sli.do, Sopreso and other apps can be used to transfer questions and statements from participants to mobile devices. The attendee is therefore changing from a passive recipient to an active co-producer of an event. At the same time they must have the possibility to foster social contacts around the function. The cloudbased app Socialtables provides support in the search for friends or discussion partners. Evaluation. As fundamental as the interactive involvement of the audience before and during the event, is the work afterwards. The relevant contacts for the participants must be maintained after the function – for example through invitations to post-discussions, posts of pictures and other information as well as through marketing of future events. Such a communicative supply chain is essentially the building block for intelligent marketing. It creates the conditions for permanent customer retention and therefore for long-term business success. BEEFTEA group people & brand communications GmbH ˜˜ www.beeftea.de

Author: Andreas Grunszky, CEO & Owner, BEEFTEA group GmbH

Have it your own way! About webcasts, hybrid events and slave use of lecture events on the internet secondary usage of lecture content. Both live as well as on-demand webcasts. There are many participants with differing viewpoints about this debate. Full coverage of a congress with webcasts does indeed have many advantages for all:

hile many medical associations, PCOs and even lecturers themselves are still divided in their discussions about legal parameters, operation scenarios, refinancing and the significance or insignificance of multimedia records and broadcasting of lecture contents on the internet (webcasts), visitors to congresses and users of this media are already a big step ahead. They bring at least one, maximum two, sometimes even three devices with them to the congress, all of which are capable of accessing content from the internet. Smartphones in particular are hardly just phones these days, but also high-quality, digital recording and playback devices for video, audio and photos. They go to see lecture events at congresses with these “smart” devices and film or photograph content that they find interesting specifically and spontaneously – whether it is allowed or not. Added to this there is a general change in media use and expectations: congress participants nowadays expect information on the lectures before, during and after the functions. In fact, they expect this exactly as they are also used to in the private environment of current news: fast, current and available at any time.

If nothing else, today’s congress participants are more and more in a dilemma which can only be resolved through truly hybrid events: They are participants at the function, but cannot be present for the entire congress due to close scheduling or budget planning. Furthermore, they must also review the contents of the lectures for colleagues or for their own study. Admittedly: Selected lectures are already being recorded from many congresses and made available in varying degrees on congress websites and in online libraries (media libraries) either to a restricted user circle or for free on the internet as webcasts. But the times are past in which lecturers decide for themselves beforehand what is relevant and important for the participants who are really customers and increasingly perceive themselves as such. An increase in quality and automation in the production method of streaming-based recording has a positive effect on the pricing of webcasts. Many things, therefore, speak in favour of PCOs and congress-organising companies actively applying themselves to the question about full coverage of the congress with webcasts as well as

Organisers/PCOs: »» Complete “hybrid event”, live and on-demand on the internet »» Unique selling point in comparison with other organisations and concurrent congresses »» Increase relevance and importance both for the target audience of participants and for the industry partners »» Optimal service for members »» Extend added value to the congress content through secondary and multiple usage Participants: »» They decide themselves whether and when they watch which lecture »» Obtain more freedom in planning their congress »» Match their own priorities with the current situation (e.g. personal “networking” vs. lecture schedule) »» Take part in an important congress without having to be present at the venue »» Apply lectures to internal training and thus gain qualifications for themselves and others Lecturers: »» All lecturers are given the same opportunity to present via the online platform »» The divide between experienced “keynote speakers” and unknown speakers is becoming smaller

»» Gain faster international recognition through qualified and interesting content Sponsors/Industry: »» Reach a more specifically defined audience with their content »» New platforms which enable ongoing social marketing »» Better control of success Further aspects which argue for full coverage: »» Webcasts are a sustainable congress instrument »» Money from sponsors is not spent quickly but rather invested long-term »» Even large organisations can achieve pioneering work from which the whole congress industry then profits

Our conclusion: Through the use of webcasts and offering them live and on-demand, service for the participants who are also customers of the organisers takes priority. All modern information needs and practices of participants are served. •

Author: Thomas Berghausen, CEO Sales & Distribution, meta-fusion GmbH

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Forward-looking German presence at IMEX 2014 From 20th to 22nd May 2014 IMEX in Frankfurt is opening its doors again to welcome an international audience of about 9,000 function planners, marketing managers and event managers from national and international organisations, companies and agencies from over 70 countries. Over 3,500 exhibitors representing 157 countries and regions are also expected again this year.

function planners interesting starting points for conferences or events with suitable themes. GCB provides information with the “Fields of competence atlas” in German, English as well as, new this year, in Chinese.

With innovative strength into the future IMEX - incorporating Meetings made in Germany, The worldwide exhibition for incentive travel, meetings and events Dates: 20th- 22nd May 2014 Location: Messe Frankfurt, Hall 8 Exhibitors: about 3,500 exhibitors from over 150 countries Website: www.imex-frankfurt.com Come and see us at the German stand F100! You will find an overview of the more than 230 German exhibitors on the following pages, at www.imex-frankfurt. de and www.germany-meetings.com.

The German stand is the largest stand at the exhibition. Conference hotels and congress centres, locations, city marketing organisations as well as event agencies and other service providers from the German conference and congress industry: With this diversity, Germany will present at IMEX 2014. In conjunction with the GCB German Convention Bureau, 231 exhibitors will show their range of products at the German stand on just 1,700 square metres.

Germany is a pioneer on the issue of sustainability The GCB has already been awarded IMEX’s “Green Exhibitor Award” for the organisation of the German stand the year before. A great incentive to make the issue of sustainability the focus in 2014 as well: So the catering service provider, Accente Gastronomie Service GmbH for example, uses organic,

regional and seasonal products as much as possible. For the construction of the stand, the exhibition construction company Mac Messe- und Ausstellungscenter Service GmbH and therefore a “Sustainable company powered by FAMAB” has been commissioned. In cooperation with CO2OL, Forest Finance Service GmbH, the CO2 emissions resulting from the German presence were assessed again and an environmental project is supported to compensate for the harmful emissions. Together with IMEX, GCB is also becoming involved in social issues: It makes donations to “Lichtblick” and “Maisha‘s Sewing Project”, both projects are located in Frankfurt.

Competitive advantage through fields of competence An important issue in Germany’s presentation at IMEX 2014 are the top locations for important industries in economy and science which offer

Germany presents itself at IMEX as a forwardthinking and innovative event location: On 21st May 2014 at 11:30 a.m. Anke Pruust, Director of Marketing at GCB and Birgit Pacher, Media & Communications will present the study “Meetings and conventions 2030: A study of megatrends shaping our industry” in the course of the GCB seminar days at the “Research Pod” of IMEX. At the German stand, which will be a fixed component of IMEX guided tours on the subject of “future” through the inspiration studio for the events industry, MICE Club, exciting initiatives will also be waiting for the visitors.

GCB awards two free exhibitor spaces at the German stand at IMEX GCB is again awarding two “Wild cards” as in previous years. Two companies will therefore have the opportunity to present themselves for free at the German stand. Eintracht Frankfurt ProSports GmbH and Kloster Eberbach are the proud winners of the GCB wild cards for 2014.

Image 4c 255 185 VKI GCB 02.14 engl_Image 4c 255 185 VKI GCB 02.14 engl 27.02.14 14:24 Seite 1

Meetings made in Germany! Maritim Hotels offer over 40 years of experience in managing small, medium and large European or global conferences in more than 50 hotels in Germany and all over the world. Plan your tailor-made conference with Maritim from two to 5.000 people: our professional team will be on hand. With Maritim’s slogan of ‘meetings and accommodation under one roof’, the centrally located hotels are the ideal choice for business travellers and holidaymakers alike. Visit us at IMEX in Frankfurt/Germany, 20 to 22 May 2014 – Stand F670. M Hotels · International Sales Office · Kuelpstrasse 2 · 64293 Darmstadt · Germany Phone +49 (0) 6151 905-710 · info.vki@maritim.com · www.maritim.com M Hotelgesellschaft mbH · Herforder Strasse 2 · 32105 Bad Salzuflen · Germany

4 – MEETINGS MADE IN GERMANY – 1/2014

Overview of exhibitors at the German stand Exhibitors at the GCB collective stand F100 01 02 03 04 05

Heidelberg Marketing GmbH Europäischer Hof Heidelberg Karlsruher Messe- und Kongress-GmbH 100% Karlsruhe & Region, Convention Bureau Freiburg Convention Bureau / Freiburg Wirtschaft Touristik und Messe GmbH & Co.KG 06 Baden-Baden Kur & Tourismus GmbH Visitors & Convention Office 07 OUTLETCITY METZINGEN 08 Ringhotels / German Castles 09 Robinson Club GmbH 10 PRO SKY AG 11 DORMERO Hotel AG 12 Lindner Hotel Airport Düsseldorf 13 Düsseldorf Congress Sport & Event GmbH 14 Kassel Convention Bureau, Kassel Marketing GmbH 15 WELCOME HOTELS 16 Lufthansa Training & Conference Center Seeheim 17 A-ROSA Resorts & Hideaways 18 CONGRESS ALLIANZ 19 relexa hotel GmbH 20 CCH - Congress Center Hamburg 21 AIDA Cruises 22 ATLANTIC Hotels 23, 24 Bremen Convention Bureau 25 Dorint Park Hotel Bremen 26 ELLINGTON HOTEL BERLIN Estrel Hotel & Convention Center 27 heretonow GmbH c/o MARKENREISE Mehr! Entertainment GmbH 28 Scandic Berlin Potsdamer Platz STATION 10963 Berlin GmbH 29 andel‘s HOTEL BERLIN MR Congress & Incentive GmbH 30 Tempelhof Projekt GmbH Kongresshotel Potsdam am Templiner See 31 Teamgeist GmbH 32 Hyatt Hotels & Resorts

33 34 35 36 37

Quality Travel GmbH Resort Mark Brandenburg CAMONSITE CONFERENCE AND MORE GmbH Sofitel Berlin Kurfürstendamm Berlin-Highlights GmbH Hotel Palace Berlin Conference & Touring C&T GmbH InterContinental Berlin Eventhotels Berlin: ■■ The Westin Grand Berlin ■■ Grand Hotel Esplanade Berlin ■■ Park Inn am Alexanderplatz ■■ Mercure Hotel Potsdam City i-contravel GmbH 38 K.I.T. Group GmbH Ku’Damm 101/ Savoy Berlin BEST WESTERN PREMIER Hotel MOA Berlin 39 Westhafen Event & Convention Center 40 visitBerlin Berlin Convention Office 41 visitBerlin Partneragenturen e.V. 42 Messe Berlin Guest Events 43 Tempodrom Wyndham Grand Berlin Potsdamer Platz C3 Chemnitzer Veranstaltungszentren GmbH 44 Chemnitzer Wirtschaftsförderungs- und Entwicklungsgesellschaft mbH 45 Leipzig Tourismus und Marketing GmbH Zoo Leipzig GmbH 46 CCL Congress Center Leipzig Porsche Leipzig GmbH 47 Filmpark Babelsberg Special Events 48 Palazzo Italia - Römischer Hof 49 VDR - Der GeschäftsreiseVerband VDR-Hotelzertifizierung 50 CPH Hotelmarketing GmbH 51 balladins SUPERIOR Hotels Deutschland CONGRESS SUPPORT International GmbH 52 53 WMG Wolfsburg Wirtschaft und Marketing GmbH 54 SEMINARIS Hotels & Meeting Resorts 55 Erlebnisland Eurostrand GmbH & Co. KG

56 57 58 59

Yachthafenresidenz Hohe Düne GmbH ostsee resort damp GmbH Osnabrück - Marketing und Tourismus GmbH Osnabrücker Veranstaltungs- und Kongress GmbH Upstalsboom Hotels 60 61 Eintracht Frankfurt e.V. 62 Stiftung Kloster Eberbach 63 InterlineCarey

64 Multilingua International GbR 65 Koblenz-Kongress 66 Kameha Grand Bonn 67 Tourismus NRW e.V. 68 Gräflicher Park Hotel & Spa 69 EVENT Hotels / PROVENT Hotels 70 Chapman Freeborn Airmarketing GmbH CHOICE HOTELS Germany & Central Europe 71

72 73 74 75 76 77 78

Accor Hospitality Germany GmbH Kongress am Park Augsburg Maritim Hotels ellis EVENTS GmbH Congress-Tourismus-Wirtschaft Würzburg GHOTEL hotel & living Würzburg Air Partner Intl. GmbH Dolce BallhausForum - Eventlocation und Hotel

14 13

26 27

34 35

09 08 07 06 05 04

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GCB-Infocounter

Open space exhibitors F010 Deutsche Bahn ■■ DB Vertrieb GmbH, bahn.corporate and Eventticket ■■ DB Vertrieb GmbH, Group and Leisure Travel F020 Stuttgart ■■ Esslingen live - Kultur und Kongress GmbH ■■ Forum am Schlosspark/MHPArena, Tourismus & Events Ludwigsburg ■■ Kongress- und Tagungszentrum Filderhalle Leinfelden-Echterdingen GmbH ■■ Kultur- und Kongresszentrum Liederhalle ■■ Le Méridien Stuttgart ■■ Messe Stuttgart & ICS Internationales Congresscenter Stuttgart ■■ Porsche-Museum ■■ Stadthalle Reutlingen GmbH ■■ Stuttgart Convention Bureau, Stuttgart-Marketing GmbH F030 Kap Europa, Messe Frankfurt Venue GmbH F040 KÖLNDÜSSELDORF - The Meetropolis ■■ BROICH CATERING & LOCATIONS ■■ Cölner Hofbräu P. Josef Früh KG ■■ Cologne Convention Bureau - Köln Tourismus GmbH ■■ convention bureau DÜSSELDORF ■■ Dorint Hotels Köln ■■ Excelsior Hotel Ernst AG ■■ Günnewig Betriebsgesellschaft mbH ■■ KölnKongress GmbH ■■ Maritim Hotel Düsseldorf ■■ Maritim Hotel Köln ■■ OCEANDIVA GmbH ■■ Radisson Blu Hotel, Cologne ■■ Radisson Blu Scandinavia Hotel Düsseldorf F110 Frankfurt ■■ Airport Conference Center / Fraport AG ■■ Konzert- und Kongresszentrum GmbH ■■ Messe Frankfurt Venue GmbH ■■ cornerstone meetings ■■ Frankfurt Convention Bureau ■■ Frankfurt Rhine-Main Region c/o Frankfurt Tourist+Congress Board ■■ Gesellschaftshaus Palmengarten ■■ globalmobility Deutschland GmbH ■■ Grandhotel Hessischer Hof

Jumeirah Frankfurt Messe Frankfurt Venue GmbH ■■ MIT Event- & Incentive Management GmbH ■■ ProAir-Charter-Transport GmbH ■■ Schlosshotel Kronberg ■■ Stadt Frankfurt am Main-Römerhallen ■■ Starwood Hotels & Resorts ■■ THE SQUAIRE Conference-Center | Member of the Regus Network F150 NürnbergConvention ■■ City of Nuremberg - Economic Development ■■ Nürnberg Tourist Board ■■ NürnbergConvention ■■ NürnbergConvention Bureau ■■ NürnbergConvention Center ■■ NürnbergMesse GmbH F180 RUHR.MEETING ■■ Duisburg Marketing GmbH, Landschaftspark Duisburg-Nord ■■ EMG - Essen Marketing GmbH; ESSEN.CONVENTION. ■■ Jahrhunderthalle Bochum - Bochumer Veranstaltungs-GmbH ■■ MESSE ESSEN GmbH, Geschäftsbereich Congress Center Essen/ Grugahalle ■■ RUHR.MEETING c/o Ruhr Tourismus GmbH ■■ ZOLLVEREIN® Convention G010 Bonn ■■ Bonn Region Convention Bureau ■■ World Conference Center Bonn G100 Hamburg ■■ Ameron Hotel Speicherstadt ■■ Barceló Hotel Hamburg ■■ CCH - Congress Center Hamburg ■■ Empire Riverside Hotel ■■ Gastwerk Hotel Hamburg ■■ Grand Elysee Hamburg ■■ Hamburg Convention Bureau ■■ lübeckongress e.V. ■■ Nord Event GmbH ■■ Radisson Blu Hotel, Hamburg ■■ Radisson Blu Senator Hotel, Lübeck ■■ Scandic Hamburg Emporio ■■ Sea Cloud Cruises ■■ SIDE Hotel ■■ ■■

T&M Limousinen Service GmbH/ Interline Hamburg ■■ TUI Cruises G114 arcona HOTELS & RESORTS G120 Hannover ■■ Deutsche Messe AG ■■ GHOTEL hotel & living Hannover ■■ Hannover Congress Centrum ■■ HannoverKongress ■■ KASTENS HOTEL LUISENHOF ■■ Kongressmanagement Hannover ■■ locationportale GmbH ■■ Radisson Blu Hotel Hannover G130 Darmstadt ■■ darmstadtium - Congress Centre Darmstadt ■■ Wissenschaftsstadt Darmstadt Marketing GmbH Touristik und Convention Büro G135 Mannheim ■■ epicto GmbH ■■ m:con – mannheim:congress GmbH ■■ Stadtmarketing Mannheim GmbH G140 Deutsche Lufthansa ■■ Deutsche Lufthansa AG ■■ Lufthansa Training & Conference Center Seeheim G150 Wiesbaden ■■ Courtyard by Marriott Wiesbaden ■■ Crowne Plaza Wiesbaden ■■ Dorint Pallas Wiesbaden ■■ Hotel Nassauer Hof ■■ Hotel Oranien Wiesbaden ■■ Jagdschloss Platte ■■ Kurhaus Wiesbaden ■■ pentahotel Wiesbaden ■■ Radisson Blu Schwarzer Bock Hotel Wiesbaden ■■ Rhein-Main-Hallen ■■ Wiesbaden Kongressallianz ■■ Wiesbadener Casino-Gesellschaft G155 Hotel Bachmair Weissach G180 München ■■ angelo Hotels Munich ■■ Arena One GmbH – Allianz Arena ■■

Autobus Oberbayern Bavaria Film GmbH - VIP & Event Service ■■ BMW M GmbH - BMW Driving Experience ■■ BMW Welt ■■ BMW Welt Event Forum ■■ Busservice Watzinger GmbH & Co.KG ■■ DMC Munich stöcker & friends GmbH ■■ Geisel Privathotels ■■ Hoffmann Gastronomie & Catering GmbH & Co. KG ■■ Holiday Inn Munich - City Centre ■■ Hotel Bayerischer Hof ■■ Hotel Vier Jahreszeiten Starnberg ■■ Löwenbräukeller Gastronomie GmbH ■■ Messe München International ■■ Munich Convention Bureau ■■ MUNICH DRIVERS Chauffeur & Service GmbH ■■ MyDMC – a brand of Proske Group GmbH ■■ Olympiapark München GmbH

Sofitel Munich Bayerpost Starwood Hotels & Resorts ■■ Tagungserlebnis Tegernsee ■■ Team Seefried events.emotions. efficiency. ■■ Weichlein Tours+Incentives ■■ Welcome Destination Travel Management GmbH G190 Dresden ■■ BRÄHLER ICS Konferenztechnik AG ■■ Dresden Convention Bureau c/o Dresden Marketing GmbH ■■ First Class Concept GmbH ■■ Flughafen Dresden GmbH ■■ FUCHS Event + Incentive GmbH ■■ INNSIDE by Meliá Dresden ■■ Maritim Hotel & Internationales Congress Center Dresden ■■ MSU Museumsladen GmbH ■■ The Westin Bellevue Dresden

■■

G190

F180

Dresden

RUHR. MEETING

G180

München

F150

Nürnberg Convention

G150

F110

Frankfurt

G135

G114

MannDarmstadt heim

G140

G100

G120

G130

F100 Germany

G155

Hotel Wiesbaden Bachmair

arcona HOTELS & RESORTS

Deutsche Lufthansa

Hannover

Hamburg

F030

F010

Deutsche Bahn

F020

Stuttgart

Kap Europa

F040

G010

KÖLNDÜSSELDORF - The Meetropolis

Bonn

Eingang/Entrance

Contact details of exhibitors 100% Karlsruhe & Region, F100/04 Convention Bureau Pia Kumpmann, pk@100pro-MICE.de www.100pro-MICE.de Accor Hospitality Germany GmbH F100/72 Jörg Hansmann, Joerg.Hansmann@accor.com www.accorhotels.com AIDA Cruises F100/21 Sven Ehricht, sven.ehricht@aida.de www.AIDA.de/MICE Air Partner Intl. GmbH F100/77 Christine Tabel, christine.tabel@airpartner.com www.airpartner.com Airport Conference Center / Fraport AG F110 Miriam Yousif, m.yousif@fraport.de www.acc-frankfurt.de Alte Oper Frankfurt Konzert- F110 und Kongresszentrum GmbH Claudia Oleniczak, oleniczak@alteoper.de www.alteoper.de Ameron Hotel Speicherstadt G100 Carolina Kluge, kluge@hotel-speicherstadt.de www.hotel-speicherstadt.de andel‘s HOTEL BERLIN F100/29 Monika Will, monika.will@andelsberlin.com www.andelsberlin.com

angelo Hotels Munich G180 Verena Schill, verena.schill@angelo-munich.com www.angelo-munich.com arcona HOTELS & RESORTS G114 Kristina Menzel, k.menzel@arcona.de www.arcona.de Arena One GmbH – Allianz Arena G180 Bianca Schnell, bianca.schnell@arena-one.com www.arena-one.com A-ROSA Resorts & Hideaways F100/17 Andreas Schnürer, a.schnuerer@a-rosa.de www.a-rosa.de ATLANTIC Hotels F100/22 Ulrich Ponty, info@atlantic-hotels.de www.atlantic-hotels.de Autobus Oberbayern G180 Maja Prückner m.prueckner@autobusoberbayern.de www.autobusoberbayern.de Baden-Baden Kur & Tourismus GmbH F100/06 Visitors & Convention Office Ralf Schlichter, schlichter@baden-baden.com www.baden-baden.com balladins SUPERIOR Hotels Deutschland F100/51 Fabrice Beyer, fabrice.beyer@balladins-hotels.com www.balladins-hotels.com

Barceló Hotel Hamburg G100 Iris Holt, i.holt@barcelo.com www.barcelo.com Bavaria Film GmbH - VIP & Event Service G180 Juliane Vietze, juliane.vietze@bavaria-film.de www.vip.filmstadt.de Berlin-Highlights GmbH F100/35 Hagen Küstner, hkuestner@berlin-highlights.de www.berlin-highlights.de BEST WESTERN PREMIER Hotel MOA Berlin F100/39 Paolo Masaracchia paolo.masaracchia@hotel-moa-berlin.de www.hotel-moa-berlin.de BMW M GmbH - BMW Driving Experience G180 Julia Keller, Julia.Keller@bmw-m.com www.bmw-drivingexperience.com BMW Welt G180 Maleen Glockzin, Maleen.Glockzin@bmw.de www.bmw-welt.com BMW Welt Event Forum G180 Benjamin Winkler, benjamin.bw.winkler@bmw.de www.bmw-welt.com Bonn Region Convention Bureau G010 Björn Wahlen, b.wahlen@bonn-region.de www.bonn-region.de

BRÄHLER ICS Konferenztechnik AG G190 Holger Lange, dresden@braehler.com www.braehler.com F100/23,24 Bremen Convention Bureau Andrea Hess, btz-kongress@bremen-tourism.de www.bremen-convention.de BROICH CATERING & LOCATIONS F040 Georg W. Broich, g.broich@broichcatering.com www.broich-catering.com Busservice Watzinger GmbH & Co.KG G180 Caroline Rist, caroline.rist@watzinger.de www.watzinger.de C3 Chemnitzer Veranstaltungszentren GmbH F100/44 Falk Weißbach, f.weissbach@c3-chemnitz.de www.c3-chemnitz.de CAMONSITE CONFERENCE AND MORE GmbH F100/34 Maike Corpataux, corpataux.maike@camonsite.de www.camonsite.de CCH - Congress Center Hamburg F100/20 Kristin Lucht, kristin.lucht@cch.de G100 www.cch.de CCL Congress Center Leipzig F100/46 Ronald Kötteritzsch, r.koetteritzsch@ccl-leipzig.de www.ccl-leipzig.de

Chapman Freeborn Airmarketing GmbH F100/70 Carola Weyel, passenger@chapman-freeborn.com www.chapman-freeborn.com Chemnitzer Wirtschaftsförderungs- F100/44 und Entwicklungsgesellschaft mbH Bettina Hofmann hofmann@chemnitz-tourismus.de www.kongress-chemnitz.de CHOICE HOTELS Germany & Central Europe F100/71 Gordon von Godin, g-vongodin@choicehotels.de www.choicehotels.de City of Nuremberg - Economic Development F150 Dr. Silvia Kuttruff Silvia.Kuttruff@stadt.nuernberg.de www.wirtschaft.nuernberg.de Cölner Hofbräu P. Josef Früh KG F040 Bianca Attermeyer, b.attermeyer@frueh.de www.frueh.de Cologne Convention Bureau - F040 KölnTourismus GmbH Christian Woronka christian.woronka@koelntourismus.de www.conventioncologne.de

MEETINGS MADE IN GERMANY – 1/2014 – 5

Conference & Touring C&T GmbH F100/36 Nikolas Blischke nikolas.blischke@dmcgermany.de www.dmcgermany.de CONGRESS ALLIANZ F100/18 Christiane Kern, kern@weimarhalle.de www.congressallianz.de Congress Frankfurt, F110 Messe Frankfurt Venue GmbH Christine Grimm christine.grimm@messefrankfurt.com www.congressfrankfurt.de CONGRESS SUPPORT International GmbH F100/52 Carina Torner-Wriebe c.torner@congress-support.com www.congress-support.com Congress-Tourismus-Wirtschaft Würzburg F100/76 Carmen Moder carmen.moder@stadt.wuerzburg.de www.wuerzburg.de/tagungen convention bureau DÜSSELDORF F040 Isabelle Jaeger jaeger.i@convention-duesseldorf.com www.convention-duesseldorf.com cornerstone meetings F110 Silke Kondylis, skondylis@cornerstone-meetings.de www.cornerstone-meetings.de Courtyard by Marriott Wiesbaden G150 Laura Schwalbach, event@courtyard-wiesbaden.de www.marriott.de CPH Hotelmarketing GmbH F100/50 Katharina Ott, ko@cph-hotels.com www.cph-hotels.com Crowne Plaza Wiesbaden G150 Wiesbaden Julia Killius, julia.killius@ihg.com www.crowneplaza.com/Wiesbaden darmstadtium - Congress Centre Darmstadt G130 Michael Cordt, michael.cordt@darmstadtium.de www.darmstadtium.de DB Vertrieb GmbH, F010 bahn.corporate and Eventticket Markus Winter markus.winter@deutschebahn.com www.bahn.de DB Vertrieb GmbH, F010 Group and Leisure Travel Wolfgang Durben wolfgang.durben@deutschebahn.com www.bahn.de Deutsche Lufthansa AG G140 Stefanie Kropp, Stefanie.Kropp@dlh.de www.lufthansa.com/veranstaltungen Deutsche Messe AG G120 Frank Röpke, frank.roepke@messe.de www.raumwunder-hannover.de DMC Munich stöcker & friends GmbH G180 Sandra Schwartz, schwartz@dmc-munich.de www.dmc-munich.de Dolce BallhausForum - F100/78 Eventlocation und Hotel Stephanie Zscherper stephanie.zscherper@dolce.com www.ballhausforum.de Dorint Hotels Köln F040 Benjamin Klöckner, benjamin.kloeckner@dorint.com hotel-koeln-city.dorint.com Dorint Pallas Wiesbaden G150 Jens Sebbesse, jens.sebbesse@dorint.com www.hotel-wiesbaden.dorint.com Dorint Park Hotel Bremen F100/25 Cem Celik, cem.celik@dorint.com www.dorint.com/bremen DORMERO Hotel AG F100/11 Andre Hesse, andre.hesse@dormero.de www.dormero.de Dresden Convention Bureau G190 c/o Dresden Marketing GmbH Annett Schräger Annett.Schraeger@marketing.dresden.de www.marketing.dresden.de Duisburg Marketing GmbH, F180 Landschaftspark Duisburg-Nord Joachim Mannebach, events@landschaftspark.de www.landschaftspark.de Düsseldorf Congress Sport & Event GmbH F100/13 Sarah Brühl, BruehlS@d-cse.de www.d-cse.de Eintracht Frankfurt e.V. F100/61 Nils Schweigert schweigert@eintracht-frankfurt.de www.eintracht-frankfurt.de/home ELLINGTON HOTEL BERLIN F100/26 Susanne Dirnbacher, Kathleen Schnell sales@ellington-hotel.com www.ellington-hotel.com ellis EVENTS GmbH F100/75 Vanessa Ellis, info@ellis-events.com www.ellis-events.com EMG - Essen Marketing Gmb F180 HESSEN.CONVENTION. Kirsten Schneider, Schneider@emg.essen.de www.convention.essen.de Empire Riverside Hotel G100 Doreen Schwabe, dschwabe@hotel-hamburg.de www.empire-riverside.de epicto GmbH G135 Michael Schenk, michael.schenk@epicto.de www.epicto.de Erlebnisland Eurostrand GmbH & Co. KG F100/55 Christin Ehni, ehni@eurostrand.de www.eurostrand.de/tagung-planen.html Esslingen live - Kultur und Kongress GmbH F020 Julia Krehl, julia.krehl@esslingenlive.de www.esslingenlive.de Estrel Hotel & Convention Center F100/26 Heike Klein, h.klein@estrel.com www.estrel.com Europäischer Hof Heidelberg F100/02 Anna Cassagne a.cassagne@europaeischerhof.com www.europaeischerhof.com EVENT Hotels / PROVENT Hotels F100/69 Corinna Siebrecht corinna.siebrecht@eventhotels.com www.sleepandmeet.com Eventhotels Berlin: F100/37 The Westin Grand Berlin, Grand Hotel Esplanade Berlin, Park Inn am Alexanderplatz, Mercure Hotel Potsdam City Simone Baizza, Simone.baizza@westin-berlin.com www.sleepandmeet.com

Excelsior Hotel Ernst AG F040 Sabrina Hüper sabrina.hueper@excelsior-hotel-ernst.de www.excelsiorhotelernst.com Filmpark Babelsberg Special Events F100/47 Thomas Mulack, tmulack@filmpark.de www.metropolis-halle.de First Class Concept GmbH G190 Jörg Ullrich, ullrich@first-class-concept.de www.first-class-concept.de Flughafen Dresden GmbH G190 Susann Grünberg konferenzcenter@dresden-airport.de www.dresden-airport.de Forum am Schlosspark/MHPArena, F020 Tourismus & Events Ludwigsburg Manuela Heß, m.hess@ludwigsburg.de www.forum.ludwigsburg.de Frankfurt Convention Bureau F110 Mareike Kitz, congress@infofrankfurt.de www.frankfurt-convention-bureau.com Frankfurt Rhine-Main Region F110 c/o Frankfurt Tourist+Congress Board Mareike Kitz, congress@infofrankfurt.de www.frankfurt-rhein-main.de Freiburg Convention Bureau / F100/05 Freiburg Wirtschaft Touristik und Messe GmbH & Co.KG Friederike Lang, friderike.lang@fwtm.de www.messen-kongresse-events.freiburg.de FUCHS Event + Incentive GmbH G190 Susan Uhlemann, uhlemann@fuchsincentive.de www.fuchsincentive.de Gastwerk Hotel Hamburg G100 Stefan Pallasch, spallasch@fortune-hotels.com www.gastwerk.com Geisel Privathotels G180 Silva Caldera, s.caldera@geisel-privathotels.de www.geisel-privathotels.de German National Tourist Board F100 Frieder Hebenstreit frieder.hebenstreit@germany.travel www.germany.travel Gesellschaftshaus Palmengarten F110 Caroline Llamas Wohler, c.llamas@tiger-palmen.de www.palmengarten-gastronomie.de GHOTEL hotel & living Hannover G120 Birte Horstmann, sales.hannover@ghotel.de www.ghotel.de GHOTEL hotel & living Würzburg F100/76 Martin Wojcik, martin.wojcik@ghotel.de www.ghotel.de globalmobility Deutschland GmbH F110 Stefan Pabst, info@globalmobility.de www.globalmobility.de Gräflicher Park Hotel & Spa F100/68 Annemarie Rossa annemarie.rossa@graeflicher-park.de www.graeflicher-park.de Grand Elysee Hamburg G100 Marcel Neitzel, marcel.neitzel@grand-elysee.com www.grand-elysee.com Grandhotel Hessischer Hof F110 Eva Muschelknautz, dosm@hessischer-hof.de www.hessischer-hof.de Günnewig Betriebsgesellschaft mbH F040 Herr Georg Brake, georg.brake@guennewig.de www.guennewig.de Hamburg Convention Bureau G100 Sabine Frykmer frykmer@hamburg-convention.com www.hamburg-convention.com Hannover Congress Centrum G120 Marco Lehmann, m.lehmann@chs-hcc.de www.hcc.de HannoverKongress G120 Laura Harke, info@hannoverkongress.de www.hannoverkongress.de Heidelberg Marketing GmbH F100/01 Nina Rentsch, rentsch@heidelberg-marketing.de www.heidelberg-marketing.com heretonow GmbH c/o MARKENREISE F100/27 Alexandra Spriess, a.spriess@heretonow.de www.heretonow.de/en/work/travel/dmc-berlin.html Hoffmann Gastronomie & G180 Catering GmbH & Co. KG Gerd Hoffmann , hoffmann@hoffmann-events.de www.hoffmann-events.de Holiday Inn Munich - City Centre G180 Eva Zimmermann, eva.zimmermann@whgeu.com www.munich-meeting-centre.com Hotel Bachmair Weissach G155 Thomas Maximilian Lang thomas.lang@bachmair-weissach.com www.bachmair-weissach.com Hotel Bayerischer Hof G180 Kevin Seiwert, kevin.seiwert@bayerischerhof.de www.bayerischerhof.de Hotel Nassauer Hof G150 Annika Diederich, annika.diederich@nassauer-hof.de www.nassauer-hof.de Hotel Oranien Wiesbaden G150 Sebastian Kink, sebastian.kink@hotel-oranien.de www.hotel-oranien.de Hotel Palace Berlin F100/35 Philip Wundermann, p.wundermann@palace.de www.palace.de Hotel Vier Jahreszeiten Starnberg G180 Alexander Kirschke alexander.kirschke@vier-jahreszeiten-starnberg.de www.vier-jahreszeiten-starnberg.de Hyatt Hotels & Resorts F100/32 Mike Urbanowski, mike.urbanowski@hyatt.com www.hyatt.de i-contravel GmbH F100/37 Liliane Emnet-Propper, info@i-contravel.com www.i-contravel.com INNSIDE by Meliá Dresden G190 Romy Meergarten, romy.meergarten@melia.com www.melia.com InterContinental Berlin F100/36 Jenny Klamm, jenny.klamm@ihg.com www.berlin.intercontinental.com InterlineCarey F100/63 Michael Trux, messe@interline.de www.interline.de Jagdschloss Platte G150 Carola Hildebrandt, carola.hildebrandt@triwicon.de www.wiesbaden.de/jagdschloss Jahrhunderthalle Bochum - F180 Bochumer Veranstaltungs-GmbH Holger Klanfer, klanfer@bovg.de www.jahrhunderthalle-bochum.de

6 – MEETINGS MADE IN GERMANY – 1/2014

Jumeirah Frankfurt F110 Ann-Katrin Nahrgang Ann-Katrin.Nahrgang@Jumeirah.com www.jumeirah.com/frankfurt K.I.T. Group GmbH F100/38 Stéphane Talboom, stalboom@kit-group.org www.kit-group.org Kameha Grand Bonn F100/66 Philipp Stecker philipp.stecker@kamehagrand.com www.kamehagrand.com Kap Europa, Messe Frankfurt Venue GmbH F030 Christine Grimm christine.grimm@messefrankfurt.com www.kapeuropa.de Karlsruher Messe- und Kongress-GmbH F100/03 Patricia Kellner, patricia.kellner@kmkg.de www.kongress-karlsruhe.de Kassel Convention Bureau, F100/14 Kassel Marketing GmbH Stefanie Dilk, Anke Müller convention.bureau@kassel-marketing.de www.kassel-marketing.de KASTENS HOTEL LUISENHOF G120 Marc Biewald, marc.biewald@kastens-luisenhof.de www.kastens-luisenhof.de Koblenz-Kongress F100/65 Marion Keller, keller@koblenz-kongress.de www.koblenz-kongress.de KölnKongress GmbH F040 Franca Wenzl, f.wenzl@koelnkongress.de www.koelnkongress.de Kongress am Park Augsburg F100/73 Katharina Kraus KatharinaKraus@kongress-augsburg.de www.kongress-augsburg.de Kongress- und Tagungszentrum Filderhalle F020 Leinfelden-Echterdingen GmbH Nils Jakoby, n.jakoby@le-mail.de www.filderhalle.de Kongresshotel Potsdam am Templiner See F100/31 Ute Doering, ute.doering@hukg.de www.kongresshotel-potsdam.de Kongressmanagement Hannover G120 Friedrich Danne, Danne@medconandmore.de www.medconandmore.de Ku’Damm 101/ Savoy Berlin F100/38 Sarah Drewning s.drewning@samuelbraungroup.com www.kudamm101.com Kultur- und Kongresszentrum Liederhalle F020 Tanja Bäuerle tanja.baeuerle@liederhalle-stuttgart.de www.liederhalle-stuttgart.de Kurhaus Wiesbaden G150 Carola Hildebrandt, carola.hildebrandt@triwicon.de www.wiesbaden.de/kurhaus Le Méridien Stuttgart F020 Caroline Lange, caroline.lange@lemeridien.com www.lemeridienstuttgart.com Leipzig Tourismus und Marketing GmbH F100/45 Hiskia Wiesner, Cornelia Lach kongress@ltm-leipzig.de www.do-it-at-leipzig.de Lindner Hotel Airport Düsseldorf F100/12 Dirk Hilbig, Dirk.Hilbig@lindner.de www.lindner.de locationportale GmbH G120 Frank Lienert, fl@locationportale.de www.locationportale.de Löwenbräukeller Gastronomie GmbH G180 Christine Hofmann c.hofmann@loewenbraeukeller.com www.loewenbraeukeller.com lübeckongress e.V. G100 Karola Empt, empt@muk.de www.luebeckongress.de Lufthansa Training & F100/16 Conference Center Seeheim G140 Kristian Straub, Kristian.Straub@dlh.de www.lh-seeheim.de m:con – mannheim:congress GmbH G135 Sandra Heincke sandra.heincke@mcon-mannheim.de www.mcon-mannheim.de Maritim Hotel & Internationales G190 Congress Center Dresden Steffen Breier, sbreier.dre@maritim.de www.maritim.de/de/hotels/deutschland/ hotel-internationales-congress-center-dresden Maritim Hotel Düsseldorf F040 Roy Franke, rfranke.dus@maritim.de www.maritim.de/de/hotels/deutschland/ hotel-duesseldorf Maritim Hotel Köln F040 Michael Schüpstuhl, mschuepstuhl.kol@maritim.de www.maritim.com/en/hotels/germany/hotel-koeln Maritim Hotels F100/74 Kristina Holzschuh, info.vki@maritim.com www.maritim.com Mehr! Entertainment GmbH F100/27 Andreas Engisch a.engisch@mehr-entertainment.de www.mehr.de Messe Berlin Guest Events F100/42 Catherine Partington, partington@messe-berlin.de www.messe-berlin.com/guestevents MESSE ESSEN GmbH, F180 Geschäftsbereich Congress Center Essen/ Grugahalle Stefan Bongard, Renée Sachse, info@cc-essen.de www.cc-essen.de Messe Frankfurt Venue GmbH F110 Tanja Zwick, Tanja.Zwick@messefrankfurt.com www.messefrankfurt.com Messe München International G180 Franziska Contag, locations@messe-muenchen.de www.messe-muenchen.de/locations Messe Stuttgart & F020 ICS Internationales Congresscenter Stuttgart Mauela Walter, Mirjam Hägele veranstalter@messe-stuttgart.de www.mitten-im-markt.de MIT Event- & Incentive Management GmbH F110 Max Hunzinger, info@m-i-t.de www.m-i-t.de MR Congress & Incentive GmbH F100/29 Josefine Hopp, j.hopp@mr-congress.com www.mr-congress.com MSU Museumsladen GmbH G190 Angela Malschewski angela.malschewski@skd.museum www.msu-dresden.de

Multilingua International GbR F100/64 Tanja Fischer, Maria João Vargas-Schlüter info@multilingua-international.com www.multilingua-international.com Munich Convention Bureau G180 Lisa Schuster, lisa.schuster@muenchen.de www.muenchen.de/kongresse MUNICH DRIVERS Chauffeur & Service GmbH G180 Manuela Wultschnig, info@munich-drivers.com www.munich-drivers.com MyDMC – a brand of Proske Group GmbH G180 Amelie Hemberger, ah@my-dmc.de www.my-dmc.de Nord Event GmbH G100 Philipp Müller, philipp.mueller@nord-event.de www.nordevent.de Nürnberg Tourist Board F150 Martina Weber, martina.weber@ctz-nuernberg.de www.tourismus.nuernberg.de NürnbergConvention F150 Sabina Linke sabina.linke@nuernberg-convention.de www.nuernberg-convention.de NürnbergConvention Bureau F150 Sabina Linke, sabina.linke@nuernberg-convention.de www.nuernberg-convention.de/en/bureau NürnbergConvention Center F150 Sabina Linke, sabina.linke@nuernbergmesse.de www.nuernberg-convention.de/en/ncc NürnbergMesse GmbH F150 Sabina Linke, sabina.linke@nuernbergmesse.de www.nuernbergmesse.de OCEANDIVA GmbH F040 Stijn Oude Vrielink, stijn@oceandiva.nl www.oceandiva.de Olympiapark München GmbH G180 Johannes Schuster, schuster@olympiapark.de www.olympiapark.de Osnabrück - Marketing und Tourismus GmbH F100/58 Christine Rother, rother.c@osnabrueck.de www.tagungsservice-osnabrueck.de Osnabrücker Veranstaltungs- F100/59 und Kongress GmbH Cathrin Lütkemeier c.luetkemeier@osnabrueckhalle.de www.osnabrueckhalle.de ostsee resort damp GmbH F100/57 Susanne Tilgner, susanne.tilgner@damp.de www.ostsee-resort-damp.de OUTLETCITY METZINGEN F100/07 Anna Mayer, anna.mayer@holy-ag.de www.outletcity.com Palazzo Italia - Römischer Hof F100/48 Evelin Ratti, evelin.ratti@fieramilano.it www.palazzo-italia.com pentahotel Wiesbaden G150 Oya Hahn, oya.hahn@pentahotels.com www.pentahotels.com Porsche Leipzig GmbH F100/46 Thomas Lenck, thomas.lenck@porsche.de www.porsche-leipzig.com Porsche-Museum F020 Philipp Schumm, philipp.schumm@porsche.de www.porsche.de/museum PRO SKY AG F100/10 Susanne Günther, susanne.guenther@pro-sky.com www.pro-sky.com ProAir-Charter-Transport GmbH F110 Markus Ciravegna, ciravegna@proair.de www.proair.de Quality Travel GmbH F100/33 Fulvia Pieroni, info@qualitytravel-berlin.de www.qualitytravel-berlin.de Radisson Blu Hotel Hannover G120 Ronnie Paetow, ronnie.paetow@radissonblu.com www.radisssonblu.de/hotel-hannover Radisson Blu Hotel, Cologne F040 Dominic Kuck, dominic.kuck@radissonblu.com www.radissonblu.com/hotel-cologne Radisson Blu Hotel, Hamburg G100 Christian Märker christian.maerker@radissonblu.com www.radissonblu.com/hotel-hamburg Radisson Blu Scandinavia Hotel Düsseldorf F040 Maike Meessen, maike.meessen@radissonblu.com www.radissonblu.com/scandinaviahotel-duesseldorf Radisson Blu Schwarzer Bock Hotel Wiesbaden G150 Marieta Beck, marieta.beck@radissonblu.com www.radissonblu.de/hotel-wiesbaden Radisson Blu Senator Hotel, Lübeck G100 Susanne Happe, susanne.happe@radissonblu.com www.radissonblu.com/hotel-luebeck relexa hotel GmbH F100/19 Jasmin Malik, jasmin.malik@relexa-hotel.de www.relexa-hotels.de Resort Mark Brandenburg F100/33 Ursula Knabke ursula.knabke@resort-mark-brandenburg.de www.resort-mark-brandenburg.de Rhein-Main-Hallen G150 Carola Hildebrandt, carola.hildebrandt@triwicon.de www.rhein-main-hallen.de Ringhotels / German Castles F100/08 Ralf Schibelius, info@ringhotels.de www.ringhotels.com Robinson Club GmbH F100/09 Heinz Grobel, heinz.grobel@robinson.de www.robinson-gruppen.de RUHR.MEETING c/o Ruhr Tourismus GmbH F180 Henning Deuter, h.deuter@ruhr-tourismus.de www.ruhr-meeting.de Scandic Hamburg Emporio G100 Johannes Stegmann johannes.stegmann@scandichotels.com www.scandichotels.de/hamburg Scandic Berlin Potsdamer Platz F100/28 Lisa Porth, lisa.porth@scandichotels.com www.scandichotels.com Schlosshotel Kronberg F110 Navina Linden navina.linden@schlosshotel-kronberg.de www.schlosshotel-kronberg.de Sea Cloud Cruises G100 Anja Ringel, aringel@seacloud.com www.seacloud.com SEMINARIS Hotels & Meeting Resorts F100/54 Angela Karst, akarst@seminaris.de www.seminaris.de SIDE Hotel G100 Jil Haller, j.haller@side-hamburg.de www.side-hamburg.de

Sofitel Berlin Kurfürstendamm F100/34 Julian Schmidt, julian.schmidt@sofitel.com www.sofitel-berlin-kurfuerstendamm.com Sofitel Munich Bayerpost G180 München Claus Basan, claus.basan@sofitel.com www.sofitel-munich.com Stadt Frankfurt am Main-Römerhallen F110 Gabriele Weber, vermietungen@stadt-frankfurt.de www.frankfurt.de Stadthalle Reutlingen GmbH F020 Christoph Lang, vertrieb@stadthalle-reutlingen.de www.stadthalle-reutlingen.de Stadtmarketing Mannheim GmbH G135 Michael Heidrich m.heidrich@stadtmarketing-mannheim.de www.stadtmarkting-mannheim.de Starwood Hotels & Resorts F110 Lukas Bechtel, Lukas.Bechtel@Starwoodhotels.com www.starwoodhotels.com Starwood Hotels & Resorts G180 Claudia Feil, claudia.feil@starwoodhotels.com www.starwoodhotels.com STATION 10963 Berlin GmbH F100/28 Dennis Robers, d.robers@station-berlin.de www.station-berlin.de Stiftung Kloster Eberbach F100/62 Gabriele Roncarati gabriele.roncarati@kloster-eberbach.de www.kloster-eberbach.de Stuttgart Convention Bureau, F020 Stuttgart-Marketing GmbH Anne Demuth, info@congress-stuttgart.de www.congress-stuttgart.de T&M Limousinen Service GmbH/ G100 Interline Hamburg Michael Schnute, michael.schnute@interline.de www.limousinenservice.de Tagungserlebnis Tegernsee G180 Susanne Illerhaus info@tagungserlebnis-tegernsee.de www.tagungserlebnis-tegernsee.de Team Seefried events.emotions.efficiency. G180 Elke Durst, elke.durst@teamseefried.de www.teamseefried.de Teamgeist GmbH F100/31 Isabel Lippold, i.lippold@teamgeist.com www.teamgeist.com Tempelhof Projekt GmbH F100/30 Manuel Wrobel manuel.wrobel@tempelhof-projekt.de www.eventlocation-flughafen-tempelhof.de Tempodrom F100/43 Marko Schilp, marko.schilp@tempodrom.de www.tempodrom.de THE SQUAIRE Conference-Center | F110 Member of the Regus Network Susanne Hagemann susanne.hagemann@regus.com www.thesquaire-conference.com The Westin Bellevue Dresden G190 Ellen Sattler, ellen.sattler@westin-dresden.com www.westinbellevuedresden.com Tourismus NRW e.V. F100/67 Nina Dahlhaus, dahlhaus@nrw-tourismus.de www.dein-nrw.de/business TUI Cruises G100 Björn Schümann, bjoern.schuemann@tuicruises.com www.tuicruises.com Upstalsboom Hotels F100/60 Anna Neuhaus, a.neuhaus@upstalsboom.de www.upstalsboom.de VDR - Der GeschäftsreiseVerband F100/49 Hans-Ingo Biehl, info@vdr-service.de www.vdr-service.de VDR-Hotelzertifizierung F100/49 Till Runte, info@certified.de www.certified.de visitBerlin Berlin Convention Office F100/40 Gritt Kalkutschke-Herzberg g.kalkutschke-herzberg@visitberlin.de www.convention.visitberlin.de visitBerlin Partneragenturen e.V. F100/41 Nina Stieger, nina.stieger@berlin-agencies.com www.berlin-agencies.com Weichlein Tours+Incentives G180 Marina Parra-Flechsig, info@weichlein.de www.weichlein.de Welcome Destination G180 Travel Management GmbH Michael Helm, info@welcomemuc.com www.welcomemuc.com WELCOME HOTELS F100/15 Benjamin Christian b.christian@welcome-hotels.com www.welcome-hotels.com Westhafen Event & Convention Center F100/39 Stefanie Post, post@40seconds.de www.wecc.de Wiesbaden Kongressallianz G150 Gesine Zimmer gesine.zimmer@wiesbaden-marketing.de www.wiesbaden.de/kongressallianz Wiesbadener Casino-Gesellschaft G150 Karin Eidner, k.eidner@casino-gesellschaft.de www.casino-gesellschaft.de Wissenschaftsstadt Darmstadt G130 Marketing GmbH Touristik und Convention Büro Jutta Schulz, Natascha Mirek,tcb@darmstadt.de www.darmstadt-marketing.de WMG Wolfsburg Wirtschaft und F100/53 Marketing GmbH Manuela Laqua, laqua@wmg-wolfsburg.de www.wolfsburg-tagungen.de World Conference Center Bonn G010 Marie Méchineau-Herrmann m.mechineau@worldccbonn.com www.worldccbonn.com Wyndham Grand Berlin Potsdamer Platz F100/43 Daniel Miehahn daniel.miehahn@wyndhamgrandberlin.com www.wyndhamgrandberlin.com Yachthafenresidenz Hohe Düne GmbH F100/56 Martina Tieß, info@yhd.de www.hohe-duene.de ZOLLVEREIN® Convention F180 Dirk Jöhle, dirk.joehle@zollverein.de www.zollverein-convention.de Zoo Leipzig GmbH F100/45 Dr. Monika Karl, mkarl@zoo-leipzig.de www.zoo-leipzig.de

From a catalogue on a mobile device to interactive functions Smartphones and tablets today are part of the basic equipment of a function participant and can no longer be separated from one’s professional life.

eanwhile, every fifth employee in Germany already receives a smartphone from his employer, 40% of employees also use their private device for work purposes (as of the end of 2013). Organisers have recognised this trend and invested accordingly in the creation of mobile applications. Since conference organisers like MCI and Interplan began to create the first event apps four years ago, the number of events with their own app has been increasing steadily. The first generation of apps had to show the programme of the congress and the exhibition catalogue on the mobile phone of the participant. The participants could and can thus organise their visit more efficiently than with printed event information. They access the always up-to-date programmes, department and exhibitor profiles, browse and filter them and thus create their personal schedule with just a few clicks. Apps offer exhibitors and sponsors the possibility of introducing themselves digitally and addressing interesting topics in new ways.

And organisers gain participant satisfaction in this way, save printing costs and therefore generate additional revenue. One of the biggest advantages which the first generation of apps already had over printed programmes, is the possibility of analysing user behaviour and therefore also participant preferences. So, organisers can

plan follow-up events better and demonstrate to participants and exhibitors the added value of the event through key figures. The range of functions of apps of the latest generation has increased considerably. Meanwhile the focus is primarily on making communication between participants, exhibitors and organisers more interactive. Next to continuing education, networking with colleagues and experts from the industry is one of the main reasons for participation in a conference. Modern apps fulfil this participant requirement with a personal networking function. After one-time registration, users have access to lists of all participants and can make contact with one another and coordinate schedules within the app without revealing private contact information. With modern event apps, communication has not only improved among participants, but also between exhibitors and participants. As of late, it is possible for exhibitors with the help of iBeacon and Geofencing technologies to respond actively to the participants relevant to them. Users then only receive news if

they are at a particular location and if they can be assigned to the exhibitor’s target group through their behaviour in the app. By searching for predefined items and by clicking on selected exhibitor profiles or products they quickly receive only the desired information which has added value for them. The creation of the latest generation apps also brings numerous advantages to organisers for communication with participants. Participants are actively involved in the function through feedback possibilities, live voting during the lecture and surveys. And vice versa organisers react immediately to feedback with the help of real-time updates and inform all participants through touchinformation about changes. All these functions change participant behaviour to events and will be continuously developed further in the future in order to improve the event experience and allow exhibitors an efficient response to their target groups. Contact Mobile Event Guide to learn more about this. ˜ www.mobileeventguide.de

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Meetings at Accor – close by & always one step ahead

n order for modern events managers to rank as first choice, it is as important to follow the current trends of the MICE industry as it is to have a diversified portfolio. Whether simplified function planning through digital tools, transparent quoting and invoicing with the help of customised solutions, better clarity through interactive inclusion of smartphones or tablets, the most modern internet technology preferably for free, engagement for environment and society and more – Accor fulfils these demands. Starting with the sustainability programme PLANET 21, through consistent cancellation, deposit and commission conditions as well as standard conference packages for hotels in Germany, Austria and Switzerland right up to free Wi-Fi with fibre-optic technology and numerous tools which facilitate planning and execution for organisers. According to the motto: Relaxed selection, booking, travelling, satisfied meetings, invoicing and many other benefits.

At a glance: The most important benefit tools for event planners Accor online portal for meetings, incentives, conventions and events – plan & save in real time. ˜ www.accorhotels.com/meetings With just one mouse click, access convention capacities for over 2,000 Accor convention hotels worldwide – with real-time availability, personal client accounts for individual planning

Meeting & Event Account Oﬀer – customised conditions, cleverly negotiated An attractive solution for packaging of volume business through special corporate rates for conventions and meetings in about 100 Novotel and Mercure hotels in Germany with or without accommodation – even during exhibition periods! Enquiries online via an individual corporate account, call-back to discuss details is exclusively guaranteed.

Meeting Hotel Finder and Facts & Figures – search for hotels easily done ˜ www.accormeetingshotels.com/ meeting-hotel-finder ˜ www.accorbusinessfacts.com/ factsandfigures Here you will find the suitable event hotel in no time. Whether worldwide with Meeting Hotel Finder or in Germany, Austria and Switzerland with Facts & Figures, which, in addition, also give a quick overview of the most important hotel details and conditions.

Meeting Matrix iPlan – innovative room planning at Pullman Hotels This interactive application – for PC and tablet – clearly provides detailed information about convention rooms and capacities of seven German and many international Pullman Hotels. Planners can create individual, scaled room plans according to their specification and can use many integrated functions such as Google Maps for example! ˜ www.pullmanhotels.com

Sofitel Berlin Kurfürstendamm

Brand new for the next meeting – attractive new contracts with Accor in Germany Dortmund or Berlin? The newest hotels in the Accor Group in Germany are optimally geared for meetings: The Mercure Hotel Dortmund Messe & Kongress attracts conventions and congresses with the ideal location on With about 220 convention hotels in Germany, Austria and Switzerland as well as over 2,000 hotels worldwide, Accor is the hotel group right at hand for clients. But not only that. At almost all desired destinations one has the choice between various hotel chains. High-class conventions in a luxury Sofitel house, international business conferences with pullman, incentive events at a top-modern

the site of the Westfalenhallen, 139 rooms, comprehensive conference facilities, varied food and more. If you’re planning an exclusive event in the capital, the new 5-star Sofitel Berlin Kurfürstendamm is just right. Here art, design and architecture combine with French elegance, lavish rooms, the finest cuisine and event rooms over two floors. novotel, roadshows in one of the Mercure hotels or short meetings at the economy chain ibis – clients can choose ﬂexibly and plan according to budget and need. Accor contact for events planners: DE-Sales@accor.com Detailed information at www.accorhotels.com/meetings

MEETINGS MADE IN GERMANY – 1/2014 – 7

pICTuRE: nORBERT MEISE

and proposal preparation within 24 hours. In addition, about 220 convention hotels in Germany, Austria and Switzerland grant a 5% online rebate for enquiries and bookings via this portal – a smarter and more efficient booking channel which is also worthwhile.

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Conference Industry in Berlin on a Course of Growth A positive outlook for 2013 / The capital city at the IMEX Fall for Berlin: The capital city at the IMEX

ast year Berlin was again able to further expand its position as the leading convention and conference destination in Germany. This has emerged from the current 2013 convention statistics* from visitBerlin’s Berlin Convention Office. Approximately 10.6 million attendees (+ 1% in comparison to 2012) came to 126,200 events (+ 2%) in the German capital. The number of hotel bookings generated by conventions and conferences increased by 1.5 percent to 6.7 million, which is around one quarter of all hotel bookings in Berlin. For the first time, the turnover generated by the convention and conference industry was more than 2 billion euros (2012: 1.961 billion euros, 2013: 2.019 billion euros). About 35,000 full-time positions have been secured by convention and conference commerce in Berlin.

Science and political conventions in Berlin

One in five attendees are international visitors to the capital

Berlin has established itself as an in-demand location for science and medical conventions. Measured by the number of attendees, conventions and conferences in the field of “medicine, science and research” are at first place with 14 percent (+ 2%), followed by “politics and public institutions” (12 percent). Associations are also increasingly discovering the German capital: 20 percent of all conventions were held by associations.

The number of events with an international character has remained almost the same in comparison to the previous year: approximately 18 percent had an international character (2012: 19 percent). The number of international attendees was 1.9 million (2012: 2.0 million); thus one fifth of attendees were international visitors to Berlin. At 1.8 days, the average duration of conventions in 2013 was around the same as the previous year (2012: 1.9 days).

The 25th anniversary of the fall of the Berlin Wall is a central focus at the stand of the Berlin Convention Office at this year’s IMEX in Frankfurt. Trade fair visitors will be able to gain an initial impression of the numerous events planned in Hall 8, Stand F 100-40/41 from May 20th to 22nd. For example, in the autumn a twelve kilometre long light installation – consisting of hundreds of balloons filled with helium – along the former course of the Wall will be the climax of the celebrations surrounding the anniversary. From November 7th to 9th this “border of lights” in the city centre will allow Berlin’s residents and visitors to the city get a feeling for how drastic the division that lasted almost three decades actually was for the population of the city. More information about Berlin at http:// convention.visitberlin.com.

*Source: 2013 convention statistics from the independent market research company ghh consult GmbH commissioned by visitBerlin.

Imprint NC_255x185_MEETINGS_MADE_IN_GERMANY_4C_IMEX_engl.indd 1 Publisher

GCB German Convention Bureau e. V.

GCB Branch Office North America

Kaiserstraße 53 60329 Frankfurt/Main, Germany Tel. +49 69 242 930- 0 Fax +49 69 242 930- 26 E-Mail info@gcb.de www.gcb.de

122 East 42nd Street, Suite 2000 New York, NY 10168-0072, USA Tel. +1 212 661 4582 Fax +1 212 661 6192 E-Mail gcbny@gcb.de www.germany-meetings.com

Executive Board: Matthias Schultze, V.i.S.d.P.: Martina Nesper, Birgit Pacher Editorial Staff: GCB German Convention Bureau e. V.

8 – MEETINGS MADE IN GERMANY – 1/2014

Muster lter tzha 11:33 für Pla24.02.14 hoch

Frequency: triannual publication, Featured writers in this issue: DieRedaktion.de, meta-fusion GmbH, Andreas Grunszky, Mobile Event Guide, Claudia Sporn

mm mind. 12

Layout: Sven Steglich, Printing: ABT Print und Medien GmbH Pictures: p 1: ©Gregor Fischer I re:publica 2013; p 3: meta-fusion GmbH; p 2: BEEFTEA GROUP GMBH; p 4: GCB; p 7: Accor: Norbert Meise; p 8: Brandenburger Tor, ©Scholvien The GCB is supported by: Strategic Partners: German National Tourist Board, Deutsche Lufthansa AG, Deutsche Bahn AG, IMEX - incorporating Meetings made in Germany; Preferred Partners: Accor Hospitality Germany GmbH, Düsseldorf Congress Sport & Event GmbH, Stuttgart Convention Bureau

GCB Members and Partners www.gcb.de/en/the-gcb/ gcb-members-and-partners