CONT’D A/W 2014-15
FOLK REVERIE As we become in tune with our cultural heritage and desire to connect with other cultures globally, folklore contemplation will allow us to explore the renewed interest in folk; it shows us a contemporary, multi-ethnic world that will be evident in waterfall floral, patterns, and motifs in an expanding global culture. We are filled with awe and wonder from infinite storytelling that has been passed on for generations. Products will be rich in pattern with an emphasis on Russian fabric trends in the Autumn/Winter season. Blazing reds, oranges, and yellows bring a deeply ornate cultural feeling to the trend. Forest greens and blues and plum add to the air of romance while artists inspire ornamental trims and motif. Klaus Haap Aniemi is renowned for his signature style of fusing folk art and cartoon motifs from Eastern Europe. Russian Glamour is brought to the forefront of fabrics in the form of fur, velvet, and floral satin.
Styled by Amelia Curwen Photography by James Daley St y l i n g a s s i s ta n t Alice Menzies Model Anna Kirkham Makeup artist Jessica Machin
w w w. c o n t d st yl e . c o m
why would she be scared of spiders; her friend the wolf is coming out
tonight
She She
herself does
is
a
not
haunted
possess
house.
herself;
her ancestors sometimes come and peer
out
of
the
windows
of
her
e y e s a n d t h at i s v e ry f r i g h t e n i n g
L i k e t h e w i l d b e a s t s , s h e l i v e s w i t h o u t a f u t u r e . S h e i n h a b i t s o n ly t h e p r e s e n t t e n s e , a f u g u e
o f t h e c o n t i n u o u s , a wo r l d o f s e n s ua l i m m e d i ac y a s w i t h o u t h o p e a s i t i s w i t h o u t d e s pa i r
FOLK REVERIE TREND
FOLK REVERIE TREND MOODBOARD
From Dolce & Gabbana's forest tale, Alexander McQueen's nod to Game of Thrones, Fendi's take on Little Red Riding Hood and Valentino's sense of ethereal enchantment, designers looked to a whimsical and imaginative world for their inspiration this season. Which is exactly where that cape steps in again. TheRussiandesignerUlyanaSergeenko’s most recent collection will impact 2014 mainstream fashion as a whole. Her work pays tribute to her Russian Heritage with fur, hand-carved wooden heels and babushkas. This trend for my brand will be about layering, CONT’D will source printed knits and outerwear, as well as folklore inspired dresses printed dresses to make up this collection.