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BE FOUND.
Media Solutions // Spring 2014
BE FOUND
tÉ= éêáÇÉ= çìêëÉäîÉë= çå= ÄÉáåÖ= íÜÉ= íê~îÉä= ~ìíÜçêáíó= Ñçê= çìê= ã~êâÉíë= ~åÇ= éêçîáÇÉ= ~å= áåíÉê~ÅíáîÉ= ÉñéÉêáÉåÅÉ=Ñçê=íçìêáëíë=íç=ÅçååÉÅí=ïáíÜ=óçìI=çìê=ÅäáÉåíK=tÜ~í=íêìäó=ëÉíë=ìë=~é~êí=áë=çìê=ÉÇáíçêá~ä= éÜáäçëçéÜó= ~åÇ= ÅçÇÉ= çÑ= ÉíÜáÅë= ÄÉÜáåÇ= íÜÉëÉ= éêçÇìÅíëI= ïÜáÅÜ= ã~âÉë= íÜÉã= ÜáÖÜäó= ÉÑÑÉÅíáîÉ= Ñçê= óçìê=ÄìëáåÉëëK=
OUR MISSION: o We help make vacations memorable.=_ó=ìíáäáòáåÖ=~=î~êáÉíó=çÑ= ãÉÇáìãë=~åÇ=áåíÉê~ÅíáîÉ=ÇáÖáí~ä=ÅÜ~ååÉäëI=ïÉ=áåíêçÇìÅÉ=íê~îÉäÉêë= íç=~ää=çÑ=íÜÉ=éä~ÅÉë=~åÇ=ÉñéÉêáÉåÅÉë=íÜÉó=ïáää=ï~åí=íç=ëÜ~êÉ=ïáíÜ= ÑêáÉåÇë=~åÇ=Ñ~ãáäó=Ä~Åâ=ÜçãÉK=
OUR EDITORIAL PHILOSOPHY: o Our goal is to become the trusted local friend to visitors.=tÉ= çéÉåäó=áåíÉê~Åí=ïáíÜ=çìê=êÉ~ÇÉêë=~åÇ=ëçÅá~ä=ãÉÇá~=Ñ~åë=~åÇ= éêçîáÇÉ=êÉÅçããÉåÇ~íáçåëI=ïÜáÅÜ=Ñ~Åáäáí~íÉ=ÖêÉ~í=ÖÉí~ï~óëK= =
o We communicate in a friendly, approachable, and easy to understand way.=tÉ=åÉîÉê=í~äâ=Ççïå=íç=çìê=êÉ~ÇÉêë=çê=ìëÉ=íçç= ãìÅÜ=à~êÖçå=ëç=çìê=êÉ~ÇÉêë=Å~å=É~ëáäó=ÉãÄê~ÅÉ=ïÜ~í=ïÉ=~êÉ= ë~óáåÖK= =
o We are family friendly.=^åóçåÉ=çÑ=~åó=~ÖÉ=Å~å=éáÅâ=ìé=çìê= ã~Ö~òáåÉ=~åÇ=ÑÉÉä=ÅçãÑçêí~ÄäÉK=
OUR CODE OF ETHICS: o The best of the best.=tÉ=çåäó=~ÅÅÉéí=é~êíåÉêë=ïÜç=éêçîáÇÉ= ÉñÅÉéíáçå~ä=ÉñéÉêáÉåÅÉë=~åÇ=ÖêÉ~í=ÅìëíçãÉê=ëÉêîáÅÉ=íç=íçìêáëíëK= =
o Our endorsements must mean something.=bîÉêó=ÅäáÉåí=áë=Ñìääó= êÉîáÉïÉÇ=Äó=çìê=äçÅ~ääó=Ä~ëÉÇ=ëí~ÑÑI=~åÇ=íÜÉó=ëÜ~êÉ=íÜÉáê=Ñáêëí== Ü~åÇ=âåçïäÉÇÖÉ=~åÇ=ÉñéÉêáÉåÅÉ=ïáíÜ=çìê=êÉ~ÇÉêëK=tÉ=ã~âÉ= ëìêÉ=áí=áë=~=éä~ÅÉ=tb=ïçìäÇ=ëéÉåÇ=lrR=ãçåÉóK= =
o We believe in variety.=tÉ=ëíêáîÉ=íç=éêçîáÇÉ=~=ïÉääJêçìåÇÉÇ= ÉñéÉêáÉåÅÉ=íç=çìê=êÉ~ÇÉêë=~åÇ=ÜáÖÜäáÖÜí=~=î~êáÉíó=çÑ=ÇáÑÑÉêÉåí= íóéÉë=çÑ=ÄìëáåÉëëÉë=Ñêçã=êÉëí~ìê~åíëI=~ííê~ÅíáçåëI=ÉåíÉêí~áåãÉåíI= ~åÇ=ãçêÉ=Ñçê=Ñ~ãáäó=ÑêáÉåÇäó=ÖÉí~ï~óë=íç=êçã~åíáÅ=ïÉÉâÉåÇë=íç= ~=ÖáêäëÛ=åáÖÜí=çìí=çå=íÜÉ=íçïåI=~åÇ=ãçêÉ> 1=
=
WHY WE’RE DIFFERENT
tÜó=ëÜçìäÇ=óçìê=ÄìëáåÉëë=~ÇîÉêíáëÉ=íç=íçìêáëíë\=`ÜÉÅâ=çìí=çìê=íçé=êÉ~ëçåë>=
During their stay, TOURISTS NK Are actively looking for new things and places to tryI=îëK=äçÅ~äë=ïÜç=~êÉ=ÇêáîÉå=Äó= êçìíáåÉ=~åÇ=ïçêÇ=çÑ=ãçìíÜK= = OK Must go out and eat at least two meals per dayI=îëK=äçÅ~äë=ïÜç=Å~å=Åççâ=~í=ÜçãÉK= = PK Are able and looking to do a recreational or entertainment based activity dailyI=îëK=äçÅ~äë= ïÜç=~êÉ=ïçêâáåÖ=~åÇ=Ü~îÉ=äáãáíÉÇ=ÑêÉÉ=íáãÉK= = QK Spend money freely on experiences while they are in townI=îëK=äçÅ~äë=ïÜç=~êÉ=ë~îáåÖ=Ñçê=~= î~Å~íáçå=ëçãÉïÜÉêÉ=ÉäëÉK= RK Are hard to reach through traditional local media such as television, radio, and newspaper advertisingI=îëK=äçÅ~äë=ïÜç= êçìíáåÉäó=éáÅâ=ìé=çê=íìåÉ=áå=íç=çåÉ=çÑ=íÜÉëÉ= ãÉÇáìãëK=
o o o o o o o
sáëáíçêë=ëéÉåí=AUKQ=Äáääáçå=áå=p~å=aáÉÖç=ä~ëí=óÉ~êKN= lîÉê=NSRIMMM=àçÄë=áå=p~å=aáÉÖç=~êÉ=ÇáêÉÅíäó=~åÇ= áåÇáêÉÅíäó=êÉä~íÉÇ=íç=íÜÉ=íçìêáëã=áåÇìëíêóKN== få=OMNPI=PPKN=ãáääáçå=îáëáíçêë=Å~ãÉ=íç=p~å=aáÉÖçKN= qÜÉ=~îÉê~ÖÉ=ëí~ó=çÑ=çîÉêåáÖÜí=îáëáíçêë=áë=PKQ=Ç~óëKN= qê~îÉä=H=iÉáëìêÉ=j~Ö~òáåÉ=å~ãÉÇ=p~å=aáÉÖç=íç= íÜÉ=qçé=NM=áå=“^ãÉêáÅ~Ûë=c~îçêáíÉ=`áíáÉëÒ=ëìêîÉóKO== k~ãÉÇ=@N=ÇÉëíáå~íáçå=Ñçê=~íÜäÉíáÅL~ÅíáîÉ=éÉçéäÉKO= få=OMNPI=çîÉê=NQ=ãáääáçå=éÉçéäÉ=îáëáíÉÇ=~å= ~ííê~ÅíáçåKN=
= N= O=
p~å=aáÉÖç=qçìêáëã=^ìíÜçêáíó=OMNQ=sáëáíçê=fåÇìëíêó=dÉåÉê~ä=c~Åíë= p~å=aáÉÖç=qçìêáëã=^ìíÜçêáíó=mêÉëë=RÉäÉ~ëÉ=OMNP=
Avg. Spend Per Person $1,000.00 $800.00 $600.00
péÉåÇ=mÉê=a~ó=
$400.00
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$200.00
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The average traveler spends $124 per day (per person) and the average stay is 3.5 days. The average group size of travelers to San Diego is 2.1 people.
That’s an average of $910 per group, and $434 per person spent during the trip!
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FUN FACT… 24% tçãÉå=
80% of all travel decisions are made by women!==
76%
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VIDEO / TOURISM PRODUCTION SERVICE:= fã~ÖáåÉ=Ü~îáåÖ=~=Ñìääó=éêçÇìÅÉÇ=îáÇÉç=ëÉÖãÉåí=óçì=Å~å= ìëÉ=~åóïÜÉêÉ=óçì=äáâÉI=ÉîÉå=çå=óçìê=çïå=ïÉÄëáíÉ>=tÉ= í~âÉ=Å~êÉ=çÑ=~ää=óçì=éêçÇìÅíáçå=åÉÉÇë=Ñçê=Äêç~ÇÅ~ëí=çê= çåäáåÉ=áå=~=ÉåÖ~ÖáåÖ=~åÇ=ÉåíÉêí~áåáåÖ=ï~ó=~í=ê~íÉë=íÜ~í= ïáää=Ñáí=ÉîÉêóçåÉDë=ÄìÇÖÉíK=tÉ=~äëç=éêçãçíÉ=óçìê=îáÇÉç= çå=çìê=éçéìä~ê=vçìqìÄÉ=`Ü~ååÉäëI=ïÉÄëáíÉI=ëçÅá~ä= ãÉÇá~=ëáíÉëI=~åÇ=áåÅäìÇÉ=~=nR=ÅçÇÉ=äáåâ=áå=çìê=éêáåí= ã~Ö~òáåÉK=^å=bñéÉêáÉåíá~ä=sáÇÉç=áë=áåÅäìÇÉÇ=Ñçê=~ää=çÑ=çìê=== ã~Ö~òáåÉ=~ÇîÉêíáëáåÖ=ÅäáÉåíëK==
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FROM OUR CLIENTS Coole st Shoes in California =
p~å=aáÉÖç=áë=ëìÅÜ=~=éçéìä~ê=íçìêáëí=ÇÉëíáå~íáçåI=Äìí=áíDë=åçí=É~ëó=í~ééáåÖ=áåíç=íÜÉ= íÜêçåÖë=çÑ=îáëáíçêë=íÜ~í=~êÉ=çìíëáÇÉ=çÑ=çìê=áããÉÇá~íÉ=~êÉ~K=dÉí~ï~ó=p~å=aáÉÖç= Éå~ÄäÉë=ìë=íç=êÉ~ÅÜ=ãìÅÜ=Ñ~êíÜÉê=íÜ~å=çìê=çíÜÉê=~ÇîÉêíáëáåÖ=ÇçÉë=ÄÉÅ~ìëÉ=áí=áë=áå= íÜÉ=ÜçíÉäë=ïÜÉêÉ=ïÉ=Å~åDí=ÄÉK==_ÉÅ~ìëÉ=çÑ=íÜÉ=î~êáÉíó=çÑ=~êíáÅäÉë=dÉí~ï~ó=çÑÑÉêëI=áí= ÄÉÅçãÉë=~=ïÉääJìëÉÇ=êÉëçìêÅÉ=Ñçê=çìíJçÑJíçïå=ÖìÉëíëI=ëç=çìê=~Ç=áë=~äï~óë=ëÉÉåK== e~îáåÖ=ÅìëíçãÉêë=~ää=íÜÉ=ï~ó=Ñêçã=`çêçå~Çç=ëÜçééáåÖ=áå=çìê=ëíçêÉ=áë=çåäó= éçëëáÄäÉ=ÄÉÅ~ìëÉ=çÑ=dÉí~ï~ó=p~å=aáÉÖçK= = `ÜêáëíáåÉ=a~îáë=Ó=lïåÉê=EQLOLOMNQF= =
Visit Carlsbad =
dÉí~ï~ó=p~å=aáÉÖç=áë=~=ïçåÇÉêÑìä=ÇÉëíáå~íáçå=ã~Ö~òáåÉ=íÜ~í=sáëáí=`~êäëÄ~Ç=áë= éêçìÇ=íç=ëìééçêí=ÄçíÜ=~ë=~=ÇÉëíáå~íáçå=~åÇ=~å=~ÇîÉêíáëÉêK=mìÄäáëÜÉê=^åÇó=pÉÉäÉó= Ü~ë=ÅêÉ~íÉÇ=~=ìåáèìÉ=~åÇ=ìëÉÑìä=îáëáíçê=ÖìáÇÉ=íÜ~í=éêçîáÇÉë=íÉÅÜJë~îîó=íê~îÉäÉêë= ~å=áåíÉê~ÅíáîÉI=~ë=ïÉää=~ëI=îáëì~ä=ÉñéÉêáÉåÅÉ=íç=íÜÉ=îÉêó=ÄÉëí=çÑÑÉêáåÖë=áå=p~å= aáÉÖç=`çìåíóK==== = p~ã=Rçëë=Ó=bñÉÅìíáîÉ=aáêÉÅíçê=EQLTLNQF= =
Sail San Diego tÉ=ëí~êíÉÇ=çìí=ïáíÜ=dÉí~ï~ó=j~Ö~òáåÉ=ïÜÉå=íÜÉó=Ñáêëí=Å~ãÉ=áåíç=p~å=aáÉÖçK=tÉ= ê~êÉäó=Çç=~åó=éêáåí=~ÇîÉêíáëáåÖ=Äìí=ïÉ=~êÉ=Öä~Ç=ïÉ=ÇáÇK=qÜÉ=êÉëéçåëÉ=Ü~ë=ÄÉÉå=ï~ó= ãçêÉ=íÜ~å=ÉñéÉÅíÉÇK=^åÇó=pÉÉäÉó=~åÇ=Üáë=ÉåíáêÉ=ëí~ÑÑ=Ü~îÉ=ÄÉÉå=~ã~òáåÖäó=É~ëó=íç= ïçêâ=ïáíÜI=Ñêçã=ë~äÉëI=Öê~éÜáÅ=ÇÉëáÖåI=íç=íÜÉ=îáÇÉç=Ñçê=íÜÉáê=ïÉÄëáíÉK==tÉ=~ÇÇÉÇ=íÜÉáê= îáÇÉç=íç=çìê=ëáíÉ=ã~âáåÖ=áí=~=ïáåJïáå=éêçéçëáíáçåK=fíÛë=~=ÖêÉ~í=ã~Ö~òáåÉI=Ü~ë=Äêáääá~åí= ëí~ÑÑI=~åÇ=~=ã~ÖåáÑáÅÉåí=çééçêíìåáíó=íç=ÜÉäé=Éñé~åÇ=çìê=ÄìëáåÉëëI=éäìë=~å=~ääJ~êçìåÇ= ëìéÉêÄ=ÉñéÉêáÉåÅÉK
qáã=C=jáÅÜÉäÉ=e~åäÉó=Ó=lïåÉêë=EQLNMLNQF= =
Loews Coronado Bay Resort =
5=
dÉí~ï~ó=p~å=aáÉÖç=áë=~ã~òáåÖ;=ïÉ=åçí=çåäó=äçîÉ=ëìééäóáåÖ=çìê=êççãë=ïáíÜ=íÜÉáê= íêÉãÉåÇçìëäó=ìëÉÑìä=ã~Ö~òáåÉI=Äìí=ïÉ=ìëÉ=íÜÉã=Ñçê=çìê=áå=ÜçìëÉ=îáÇÉç=éêçÇìÅíáçå= åÉÉÇë=ïáíÜ=ïÜáÅÜ=ïÉ=Ü~îÉ=Ü~Ç=íêÉãÉåÇçìë=êÉëìäíëK=f=ïÜçäÉÜÉ~êíÉÇäó=êÉÅçããÉåÇ= ìëáåÖ=dÉí~ï~ó=p~å=aáÉÖç=~ë=óçìê=ï~ó=íç=êÉ~ÅÜ=~åÇ=ÅçããìåáÅ~íÉ=ïáíÜ=íÜÉ=äìÅê~íáîÉ= p~å=aáÉÖç=qçìêáëã=fåÇìëíêóK= = dÉçêÖÉ=^ääÉå=Ó=aáêÉÅíçê=çÑ=p~äÉë=~åÇ=j~êâÉíáåÖ=EQLNQLNQF= = =
ADVERTISE WITH US
tÜÉå=óçì=ÅÜççëÉ=íç=~ÇîÉêíáëÉ=ïáíÜ=dÉí~ï~óI=óçìê=ÄìëáåÉëë=áë=áå=ÖççÇ=Ü~åÇë>=råäáâÉ=çìê= ÅçãéÉíáíçêëI=ïÉ=~êÉ=íêìäó=áåîÉëíÉÇ=áå=ã~âáåÖ=óçìê=ÄìëáåÉëë=ëìÅÅÉëëÑìäK=lìê=äçÅ~ä=ëí~ÑÑ=áë= éÉêëçå~ÄäÉ=~åÇ=éêçÑÉëëáçå~äI=éêçîáÇáåÖ=~=îÉêó=Ü~åÇëJçå=~ééêç~ÅÜ=íç=ÅìëíçãÉê=ëÉêîáÅÉK=tÉ=~êÉ= ~Äçìí=êÉä~íáçåëÜáéë=ëç=óçì=ïáää=~äï~óë=Ü~îÉ=ëçãÉçåÉ=óçì=Å~å=íêìëí=ïáíÜ=óçìê=Äê~åÇK=
WHAT DO YOU GET? • tÉ=çÑÑÉê=~=î~êáÉíó=çÑ=~Ç=é~Åâ~ÖÉë=áå=çìê=ã~Ö~òáåÉ=íç=Ñáí=óçìê=ÄìÇÖÉíK= • táíÜ=óçìê=~ÇI=óçì=~äëç=êÉÅÉáîÉW= o låäáåÉ=~åÇ=éêáåí=äáëíáåÖ= o j~é=äçÅ~íçê=éçáåí= o pçÅá~ä=ãÉÇá~=~åÇ=ÄäçÖ=éêçãçíáçå=çééçêíìåáíáÉë= o sáÇÉçë= • fåíÉêÉëíÉÇ=áå=ìéÖê~ÇáåÖ\=tÉ=~äëç=çÑÑÉêW= o ^ÇÇáíáçå~ä=mêçÇìÅíáçå=pÉêîáÅÉë= o cççÇ=mÜçíçÖê~éÜó= o fåJRççã=qs=`Ü~ååÉä=bñéçëìêÉ= o pçÅá~ä=jÉÇá~=sáÇÉç=pÉêîáÅÉë= o eÉäáÅçéíÉê=sáÇÉç=pÜççíë=
CURRENT DISTRIBUTION
Getaway San Diego Magazine can be found in thousands of hotel rooms around the area. For a full list of our current distribution, please contact one of our sales representatives.
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AD SPECS
GUIDELINES lìê=éìÄäáÅ~íáçåë=~êÉ=éêáåíÉÇ=çå=~=ÑçìêJÅçäçêI= ÅçäÇJëÉí=ïÉÄ=éêÉëëK=qÜÉ=ÑçääçïáåÖ=ÖìáÇÉäáåÉë=ïáää= ÜÉäé=Éäáãáå~íÉ=êÉÖáëíê~íáçå=éêçÄäÉãë=ëç=óçìê=~Ç= ïáää=éêáåí=ÅäÉ~êäó=~åÇ=ÄÉ=É~ëóJíçJêÉ~ÇK=
AD SUBMISSION DEADLINES Summer:=qìÉëÇ~óI=gìåÉ=NMI=OMNQ= Fall:=tÉÇåÉëÇ~óI=pÉéíÉãÄÉê=NMI=OMNQ= Winter:=tÉÇåÉëÇ~óI=aÉÅÉãÄÉê=NMI=OMNQ= Spring:=qìÉëÇ~óI=j~êÅÜ=NMI=OMNR=
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