ANNUAL REPORT
BUSINESS PLAN
2013 /2014
3 ANNUAL REPORT CHAIRMAN’S REPORT EXECUTIVE REPORT 1 Advocacy 2 Activities 3 Attraction 4 Accountability
FINANCIAL STATEMENTS
ANNUAL GENERAL MEETING OF THE ASSOCIATION 2014
CHAIRMAN’S REPORT
A buoyant economy With the recession now well behind us, the past year has provided businesses with a more buoyant economy and the strong likelihood that this will continue for some time yet. With GDP running at around 3.0% p.a, inflation under 2% and interest rates still low by historical standards, the only fly in the ointment has been the stubbornly high New Zealand dollar. Many businesses in our East Tamaki precinct have been able to take advantage of the buoyant economy, in the services, export, manufacturing and construction sectors.
2013/2014 ANNUAL REPORT
Representing your needs
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Over the past 12 months, we at GETBA have been concentrating on delivering on the four key strategies which were identified in the 2014 business plan and communicated to all members. The results are summarised in detail in the following report, and I am proud to say on behalf of the GETBA committee, that we have been able to deliver on most of what was detailed in the Plan.
Representation to Local Government (Auckland Council, its Council Controlled Organisations and Local Boards) has been a top priority. The single Council regime has been in place for nearly four years now, and keeping up with proposed plans and bylaw changes is an exercise in itself. We have continued to lobby for a business-friendly regulatory framework and have made submissions on transport, rates, water and wastewater, stormwater and the proposed Unitary Plan. At GETBA we feel that collaboration with other business associations is often better to provide a unified voice on issues such as the Unitary Plan, Overhead Transmission Corridor land use restrictions and proposed transport corridors. Keeping members informed, encouraging networking, skills development, and a sense of community among businesses, have been a major focus, and our regular events and seminar programmes have been well supported. Our team have also introduced alternative channels for members to be kept informed and to share ideas and experiences, including the formation of interest groups via LinkedIn, which will progress further in the coming year.
A feasibility study into an active recycling programme has developed over the year into what will be an ongoing work-stream that has gathered momentum with interest from local businesses, resulting in several waste minimisation initiatives and resources for members in the area. Crime Prevention has been a priority for GETBA from day one. Regular intelligence sharing with the Police and security companies, and a range of initiatives made possible by a Ministry of Justice grant, has seen reported burglaries drop by 73% in the GETBA area over the past six years. Initiatives include security audits and crime prevention resources in tandem with an education campaign. We have also undertaken an ANPR camera pilot. “East Tamaki – a great place to do business” has been our mantra for some years now, and will continue to be as we provide a platform for local businesses to raise their profile locally and globally. The GETBA website is our central point of communication and provides a one-stop-shop for business resources and all that is happening in the business community, and is the vehicle by which we reach out to all members.
COMMITTEE ELECTED MEMBERS Richard Poole, Chair representing MiTek NZ Ltd Henry Jansen, Secretary representing Wynyard Wood Liz Groenewegen, Treasurer representing RSM Prince Phil Clarke representing A Touch of Italy David Lindsay representing Broady’s NZ Ltd Brenda Hill representing Amare Safety Ltd Kim Luxton representing Hydestor Manufacturing Ltd
LOCAL BOARD REPRESENTATIVES Bob Wichman Howick Local Board Stephen Grey Otara-Papatoetoe Local Board
At GETBA, we are accountable to you, our business partners, and our aim is to ensure you receive value for money and that we provide you with the necessary environment and resources to grow your business year on year. We are your voice in the business community and we look forward to continuing to work closely with our members to help make your business a success. I would like to take this opportunity to thank the GETBA Committee members for their voluntary time and effort in providing a guiding hand to our very competent GETBA team who have achieved a lot in the past 12 months.
2013/2014 ANNUAL REPORT
Richard Poole
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PROGRESS AGAINST THE BUSINESS PLAN 2013 / 2014
EXECUTIVE REPORT
ADVOCACY Representation to Local and Central Government GETBA has monitored Auckland Council’s plans and kept members informed of their potential impacts on Auckland’s largest industrial precinct. We liaised with local Councillors and key Council and Council Controlled Organisation personnel, and have met regularly with both the Otara-Papatoetoe Local Board and Howick Local Board.
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We have researched, consulted and made submissions on Auckland Council’s Unitary Plan, the Draft Annual Plan 2014 / 15 and the OtaraPapatoetoe and Howick Local Board Plans. We
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also contributed to consultation on economic development plans for these Local Boards. We have also monitored central government plans and policies pertaining to business and liaised with local MP Jami-Lee Ross. We organised an issue-specific meeting with the Minister of Immigration Michael Woodhouse and had senior Cabinet Minister Hon. Judith Collins as a Breakfast speaker, taking the opportunity to reinforce the value of the crime prevention funding which expires mid 2015.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
Inform and advocate on behalf of local business
Inform and ask members for feedback
Members
Members informed via emails and information sessions
Make submissions – oral as well as written where appropriate
Research and ask members for feedback
Retain links with Local Boards, MPs, Councillors and relevant agencies
Invite to key meetings
Communicate results via multi communication channels
Communicate via website, email, Newsletter, LinkedIn, media
DID WE DELIVER? ✔
Feedback sought and given Members Other business associations
Submissions made on the Draft Annual Plan 2014 / 15, Local Board Plans and the Final Unitary Plan
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Meetings held
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Results communicated via website, eNewsletters, GETBA magazine, and newspapers
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Attend key meetings
Representation and conduit on infrastructure GETBA has continued to lobby for improved infrastructure to meet the needs of Auckland’s largest industrial precinct. We advocated for improved roading and transport infrastructure into and across East Tamaki, specifically the East West Link, AMETI, the Smales / Allens Road widening and intersection improvement, realignment of the Preston / East Tamaki and Ormiston Road intersection, and congestion in the Gossamer / Ti Rakau / Trugood / Cryers area.
relocating into the area through liaising with property / leasing companies.
We also undertook an analysis of the proposed southern public transport network changes, consulting with local companies to identify gaps and opportunities for improved service provision. As a result, three of the changes suggested in our submission have been integrated into the final southern public transport plan. We have continued to promote alternatives to the one person vehicle and to offer travel planning to businesses
We have continued to monitor progress with the Greenmount Landfill and in May 2014 made a submission on Envirowaste Services Limited’s (ESL) application for resource consent to import additional fill to enable rehabilitation of the site.
In November 2013 GETBA contracted a specialist to examine stormwater in East Tamaki and develop a response to Auckland Council’s Greater Tamaki Stormwater Network Consent feedback request. We have also continued to liaise with Watercare and keep members informed of changes.
Our advocacy on infrastructure issues impacting on East Tamaki businesses attracted media coverage in local newspapers.
TASKS
PARTNERS
OUTCOMES
Keep up to date with infrastructure plans on behalf of members
Liaise with Auckland Council, Council Controlled Organisations (including Watercare and Auckland Transport) and other relevant infrastructure providers
New Zealand Council for Infrastructure Development
Liaison undertaken with Auckland Transport and partners on East West Link, AMETI, road widening / intersection improvement delays and public transport
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Inform and advocate on behalf of local business
Inform and ask members for feedback
Members
East West Link information session held Aug 2013 and member feedback passed to Auckland Transport
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Make written and oral submissions
Research and ask for feedback from members
Members
Submissions made on the Public Transport Southern Network, Greater Tamaki Stormwater Network Consent, and the ESL Application for Resource Consent
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Monitor and communicate results
Auckland Business Forum EMA
DID WE DELIVER?
2013/2014 ANNUAL REPORT
KEY RESULT AREA
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Collaboration with other industrial associations GETBA collaborated with five other industrial business associations across Auckland on the submission to the Proposed Auckland Unitary Plan to leverage the collective strength and provide consistency of message. We have also collaborated with the Employers and Manufacturers Association (EMA) on issues
such as proposed changes to health and safety legislation. The southern business associations have met regularly. We have shared our knowledge and experience with several of these associations particularly with regard to crime prevention and waste minimisation.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
Keep up-to-date with infrastructure plans on behalf of members
Participate in collaborative sessions throughout the year
North Harbour Business Association Rosebank Business Association Wiri Business Association Manukau Central Business Association Mahunga Drive Business Association Penrose Business Association EMA
Collaboration on the submission to the Draft Unitary Plan
Other industrial business associations in the south
Collaboration on transport infrastructure and Unitary Plan
Inform and advocate on behalf of local business
Document case studies of success and proactively share with others to establish industry leadership
Work with other commercial industrial associations for consistency of message and a stronger voice Drive an annual conference or meeting for the industrial south
Troubleshooting to support members with Local Government
2013/2014 ANNUAL REPORT
GETBA has responded to 30 requests from local business owners seeking help with regulatory issues with Auckland Council. We are often able to get information or generate action more quickly through our contacts than the public turn-around time, and may be able to fast-track a solution depending upon the nature of the issue.
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As a result of complaints about dim lighting we were able to access Howick Local Board funding for a street lighting upgrade in Kerwyn Avenue, Andromeda Crescent, Lorien Place, and Arwen Place. Under GETBA’s new Strategic Plan 2013 / 2016 we have committed to giving this service greater publicity and developing a troubleshooting resource. We have begun collating and documenting common issues and will develop a FAQ section for the website. We are also developing a database of business owners who can assist others.
DID WE DELIVER? ✔
Monthly meetings with southern business associations; as needed with industrial associations Learnings on crime prevention and waste minimisation shared
Auckland Council is compiling a precinct plan for the southern industrial area
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KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
DID WE DELIVER?
Start a ‘troubleshooting bank’ to educate members on successes and ‘how to’ for themselves
Put examples on the website
Members
Examples being collated as they occur
In progress: examples being collated as they occur
Communicate the troubleshooting concept
Once loaded communicate at all functions
Members
Troubleshooting concept communicated via website and eNewsletter
Start ‘troubleshooting super owners’ resource
Research and identify business owners who have the experience and are willing to assist
Members who are participating in this group
Develop a plan to keep up to date Associate a $ value to the ‘bank’
Database of willing business owners being developed
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In progress: database of willing business owners being developed
2013/2014 ANNUAL REPORT
Communicate super owner facility and contacts
Council
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ACTIVITIES Education and information
2013/2014 ANNUAL REPORT
GETBA has provided members with a range of avenues to be informed on current issues and opportunities, and to refresh or develop skills, including speakers at events, seminars, the GETBA website and publications. Events also served as opportunities to network and build a sense of community among local businesses.
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We held seven breakfasts during the year attended by 620 members. A mix of high profile and informative speakers included Sir Ray Avery, Watercare’s Marlon Bridge, Mayor Len Brown, Alternate Instinct’s Gavan Hogg, and Business Commentator Rod Oram at our Post Budget breakfast. The new Waipuna Conference Suites at Highbrook has been a welcome addition to the choice of venues for events, enabling larger numbers to be catered for at our Christmas Breakfast with Pio Terei and more recently with Hon. Judith Collins.
The panel-based Business Owners Forum, targeted at business owner/ managers who want to take their business to the next level, in its third year, continued to attract over 50 attendees each time, a total of 228 members. Topics covered were Funding Growth, Selling Effectively in Today’s Economy, Leading a Growing Business, and Succeeding in Export Markets. This popular series is sponsored by BNZ Partners and supported by promotional partners BDO, Brookfields (now Denham Bramwell), POD Consulting, Randstad, RSM Prince, The Breakthrough Co and Wynyard Wood. We held a Property Owners Forum in July 2013 where 90 property owners heard from panellists from Bayleys, Harrison Grierson and Aon Insurance on proposed changes to the Building Act with particular reference to seismic ratings. In October 2013 we held a Waste Minimisation Forum with panellists Waste Not Consulting and two local
companies, Damon Office Furniture and Fisher and Paykel Healthcare, who shared their experiences implementing Waste Minimisation Plans. The Management Bites ‘how–to’ series run in partnership with Elephant HR and Training, in its fourth year, attracted 173 attendees and excellent evaluations. We also introduced a Technology Bytes workshop series running three seminars between October 2013 and March 2014 and an additional three on technology related topics at the Expo Seminars in May 2014. We promoted other relevant educational opportunities including MIT short courses, subsidised
literacy and numeracy training programmes, and ATEED services including R&D courses. Business Showcase events were hosted on-site by Safety'n Action, Schneider Electric and The Quest and Waipuna Conference Suites Highbrook We also kept members informed via GETBA’s website, emails, and in early 2014 converted our hard copy newsletter into a magazine style publication called FOCUS, which is posted three times a year to business owners. The introduction of member advertising has provided businesses with another avenue for promotion and offset any additional costs.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
Educate and inform on improving business productivity and business growth opportunities
Continue Management Bites, Business Owners Forum, Property Owners Forum, Business Showcase and Breakfasts
Members
Ten Management Bites
Elephant HR and Training
Six Technology Bytes
Sponsors/ promotional partners
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Four Business Owners Forums Property Owners Forum Seven Breakfasts
Add a $ value to each event
Inform on local and wider issues or opportunities
DID WE DELIVER?
Sponsored, subsidised events given a dollar value
Move appropriate events to Waipuna Conference Suites Highbrook
Function venues
Waipuna venue used
Promote other information and education opportunities
Education and Training providers including MIT and ATEED
MIT short courses and other relevant seminars promoted to members
Through newsletters, email, website, and business showcase events
Members
Regular communication and topical events including Waste Minimisation Forum and Schneider Electric Business Showcase
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Networking with ‘hub ideas’ groups the interest generated by the Waste Minimisation Project, and for members interested in keeping up with technology.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
Special interest groups to hub ideas or solutions
Develop small interest groups (10-15 max)
Members
Three interest groups established on LinkedIn: young business people, waste minimisation, technology
Example: young business owners, manufacturers, body corporates (may be long term or resolve and dissolve basis)
Small interest group for advancing Unitary Plan submission
DID WE DELIVER? ✔
2013/2014 ANNUAL REPORT
Three interest groups have been established on LinkedIn; for young business people in the area, for those interested in waste minimisation based on
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Crime Prevention
2013/2014 ANNUAL REPORT
Crime prevention has continued to be a high priority. There were 136 reported business burglaries in East Tamaki in the 2013-2014 financial year compared to 96 the previous year – the first increase since 2006, although still a decrease of 73% since that time. The area experienced a spate of targeted burglaries by highly motivated criminals targeting particular high value goods between October 2013 and April 2014. Some were repeat targets, requiring close attention by Police and security companies.
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As a response, with funding from the Ministry of Justice, we introduced security audits for local businesses that had been burgled, with recommendations designed to reduce the potential for repeat victimisation. GETBA Crime Prevention Manager Coralee Carr and Snr Constable Garry Boles have undertaken on-site security audits for 68 companies in the past year, plus follow-up visits where required. In addition they provided six
neighbourhood contact lists. The GETBA security audit template is being investigated by the Police for potential nationwide use as a crime prevention tool. Ministry of Justice funding has also enabled us to develop crime prevention resources which we have distributed to business owners. Some have been targeted at the business owner and others targeted at educating employees to take responsibility for their valuables as a way of reducing opportunistic theft in the workplace and in vehicles. Several of our resources are being reproduced by other associations including Hamilton and Rotorua. We have updated our web-based resources with a page highlighting simple cost-effective solutions to common security issues faced by business/property owners. We also incorporated a security zone into the Expo. The potential discounted insurance package has not been appropriate in the current climate.
Our strong partnership with the Police and security companies has continued. We reviewed the monthly Security Managers Network meetings (which also include personnel responsible for security in larger organisations) and the positive response reinforced the value of the intelligence-sharing that this forum provides for the stakeholders involved.
GETBA provided 37 email security alerts to members about crime and suspicious behaviour spotted in the area. The ANPR traffic camera pilot was assessed in early 2014 and an approach made to the Howick Local Board for potential funding of more cameras. The Howick Local Board agreed to fund a street lighting upgrade to LED lighting in Kerwyn Avenue, Andromeda Crescent, Lorien Place, and Arwen Place.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
Crime prevention awareness
Continue security alerts to businesses
NZ Police
Email alerts sent promptly
Continue to communicate crime prevention message via magazine and website
Business owners Botany Crime Watch Patrols Manukau Beautification Charitable Trust
Incorporate security into GETBA Expo Police and security liaison
Maintain relationships and intelligence sharing with Police, security companies and businesses
NZ Police Security companies Security/loss prevention roles within larger local businesses
Web resources updated Neighbourhood contact lists developed for six areas
Regular liaison and information sharing with Police
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Value of partnership acknowledged by Police and security managers Security Managers’ Network evaluated, value reinforced and monthly meetings continue
Tool kit: CPTED questionnaire and crime prevention wall hanger
Ministry of Justice – funding partner
Additional crime prevention resources developed as funding allows
NZ Police
Security Audit initiative – 68 undertaken
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Businesses
Monitor ANPR camera pilot for feasibility of expansion Deliver on ROI
Crime prevention information and resources in each GETBA magazine
Security zone at GETBA Expo
Monthly Security Managers Network
Resources to reach more businesses
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Security companies
New crime prevention resources developed and distributed by post, magazine inserts and on the website ANPR pilot evaluated
Monitor and communicate statistics
NZ Police
Work with insurers re feasibility of delivering a reduced insurance package to local businesses
Local businesses
Insurers
Statistics monitored and communicated
✔ Ongoing
Potential discounted insurance package inappropriate in the current climate
2013/2014 ANNUAL REPORT
Extend current support to Know Your Neighbour campaign
DID WE DELIVER?
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Business support GETBA has provided a conduit for local businesses and property owners to access up-to-date business assistance, support and information via speakers at events, links under ‘Business Resources’ on the GETBA website, eNewsletters and magazine articles. With a small amount of funding from Auckland Council’s Waste Minimisation and Innovation Fund we undertook a feasibility study into an active recycling programme for the East Tamaki industrial area. We held a Waste Minimisation Forum, published information to educate businesses on the benefits of having a Waste Minimisation Plan and what steps they can take to reduce waste to landfill, and developed a Waste Minimisation Network group on LinkedIn. We have enabled pallet recycling and negotiated for a plastics recycling drop-off service to be added to the local Waste Disposal Services Transfer Station. We have also begun developing a web-based recycling directory so that businesses can make informed choices with regard to recycling options.
2013/2014 ANNUAL REPORT
We have researched a Jobs Board service which is now available via GETBA’s LinkedIn page. In the process we have considered resurrecting the
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Notice Board feature on the GETBA website, and it will be part of an upgrade of the website home page in the next financial year. GETBA has updated the Emergency Response Plan developed for the East Tamaki business precinct, and undertaken both a desk based exercise and a live exercise at Transpacific. We have also encouraged local businesses to undertake business continuity planning (BCP) and publicised the business resilience website and online BCP tool developed by Civil Defence and Emergency Management (CDEM). Under the Auckland Transport Commute initiatives, GETBA is able to provide a travel planning service to businesses moving into the area, and we have contacted local property and leasing companies to ensure they are aware of this service and can inform their clients. We have raised awareness of the issue of youth unemployment and initiatives to assist, such as Youth Connections. We have encouraged businesses to play their part by providing work experience, internships, sponsorships and, where possible, employment.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
Provide links to business resources
Add links to website and communicate
ATEED
Web links updated
Government agencies
Jobs Board service available on GETBA’s LinkedIn page and will be added to GETBA website in next financial year
Skills development
Research a Jobs Board service to website
Local businesses
Partner with MIT and other training institutions as appropriate to assist employment
MIT and other relevant education institutions
Internships, graduate employment promoted
Continue to communicate the Emergency Response Plan and promote business continuity planning to businesses
CDEM
Business continuity planning promoted
Extend Project Commute to include travel planning for companies moving into the area
Auckland Transport
Travel planning offered to businesses moving into the area
Continue Management Bites series
Elephant HR and Training
Series promoted and well attended
Start Technology Bytes series and monitor
Training providers, consultants
Technology seminars held
Associate a $ value
Education and Training providers including MIT
MIT short courses, and other relevant seminars promoted to members
Promote other information and education opportunities
Property companies Goodman
ATEED
$ value given
DID WE DELIVER? ✔
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2013/2014 ANNUAL REPORT
REDUCING WASTE TO LANDFILL IN EAST TAMAKI
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ATTRACTION
2013/2014 ANNUAL REPORT
Keeping it Local business support
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GETBA has promoted East Tamaki as a great place to do business and to work via a range of communication channels, encouraging businesses to buy local and employ local. We have provided several platforms for local businesses to raise the profile of their businesses including a Business Connections Expo. The weekly Keep it Local emails have enabled 50 businesses to promote their products and services to one another. We have also introduced advertising in the enhanced GETBA magazine which has been over-subscribed. The additional monthly Keep it Local web banner
opportunity on the GETBA website has not been so popular and will be re-worked. We have continued to offer a free Member’s Moment at Breakfasts as well as a Community Moment. Six companies took the opportunity to sponsor a Breakfast and three businesses hosted Business Showcase events on their premises. The GETBA website was refreshed and re-launched in September 2013. In addition to making it easier to navigate and access information and resources,
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
Keeping it Local awareness
Promote the Keep It Local ethos via multiple channels
Local businesses
Keep it Local recognised by members
Run an Expo to encourage local sales opportunities Promote local businesses which also generates revenue
Continue the weekly email spotlight on local businesses
DID WE DELIVER? ✔
Expo held Local businesses
Weekly keep it local emails
Introduce a monthly member profile opportunity on the website
Monthly ’featured business’ on the website
Continue Breakfast sponsorship profile opportunities
Sponsor for each Breakfast
Promote the GETBA website business directory including enhanced listing
Website directory promoted and visits increased
new features were added. These included an event calendar on the home page, additional business resources, a local news page, 'look before you leave' traffic cameras, a link to GETBA's new LinkedIn company page, and online event registration and
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credit card payment. Google analytics shows that total visits, unique visitors, page views, pages per visit, and average visit duration are all trending up. The Business Directory page is still the most visited page after the home page.
Reach more members
We have begun the process of identifying businesses that either don’t know of GETBA or aren’t aware of the services available, and will be making enhancements to the CRM database to enable this to be done more effectively in future. As a result of the introduction of new projects and initiatives such as the Waste Minimisation Project and the Expo, we have been interacting with some businesses for the first time and also with different role-holders within organisations.
We have carried out four surveys during the year. These included seeking feedback from both employers and employees on the impacts of proposed public transport changes in the area for our submission. We have also surveyed East Tamaki employees registered to the Let’s Carpool website and the Security Managers Group participants. We undertook consultation with business owners on waste minimisation via both survey and face-toface meetings. We are aware that not every business wants to attend events but are happy to be kept informed on local issues and opportunities and the advocacy work that GETBA undertakes on behalf of the precinct. Similarly, new neighbourhood contact lists which we have developed to support crime prevention have been appreciated. 2013/2014 ANNUAL REPORT
In an effort to attract the interest of more property owners GETBA held a Property Owners Forum on the implications of the proposed changes to the Building Act. This was well attended and, together with the Unitary Plan property owner interest group, is a group we can continue to communicate with in future on property owner related issues.
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KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
Connect with members who are unaware of services or new to the area
Identify businesses not aware of our services
High interest businesses
Communications database has grown
Ongoing
Identify high interest businesses to help others
Property companies
Special local interest events
Encourage bring a local friend/introduce your neighbour
Local businesses
Expo exhibitors promoted Expo to their contacts
Ongoing
Know your neighbour communication Regular liaison including surveys
Door-to-door awareness raising
DID WE DELIVER? ✔
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Six Neighbourhood contact lists Local businesses
79 visits made Four surveys carried out
✔ Ongoing
Surveys to connect and ask for feedback GETBA staff attend networking events in East Tamaki
2013/2014 ANNUAL REPORT
Marketing the area outside the area
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Ten East Tamaki companies have been profiled in the NZ Manufacturer online magazine in the past year, paid for by GETBA ($365 plus GST). This is a monthly opportunity which gives very good visibility both nationwide and globally as NZTE forwards it to its contacts including overseas offices and clients. GETBA has also had good exposure in local media with stories covering
projects and advocacy issues. The GETBA website was refreshed during the year and has maintained its Google rankings. We have liaised with property companies in considering a proposed new section promoting properties for sale and lease, as part of planned website home page improvements, and it will be incorporated into the coming year’s business plan and budget.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
PR Focus
Establish connections with key publications (beyond just the local area)
Media
Local papers and wider afield including NZ Manufacturer online
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GETBA website ranking maintained
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Publishers
DID WE DELIVER?
Invite key publications to appropriate events and Expo Continue to promote businesses/area via NZ Manufacturer online magazine which NZTE promotes offshore Website
Maintain Google search engine optimisation Research the addition of properties available for rent/ purchase sponsored by local banks/property companies
SEO specialist Property Companies
New section investigated for implementation in coming year
Banks
Expo
While the exhibitor stands were filled, and there was a good deal of interaction between exhibitors, visitor numbers were disappointing, considering the marketing investment. We marketed the Expo via
multiple channels, including emails and direct mail to East Tamaki business owners, advertising in local papers and publications, 2 billboards and mobile scooter billboards, posters in cafes, ATEED email, other business associations and exhibitor contacts. There was an element of risk in holding an Expo in a predominantly industrial area, and we have concluded that there is not demand for an Expo of this nature in East Tamaki. We ran a programme of 10 free seminars in tandem with the Expo which attracted 132 attendees in total. Attendee evaluations were very positive, and we will consider running a similar seminar day again independently of an Expo.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
Promoting businesses within the area and marketing outside the area
Invite local businesses to exhibit
Local businesses
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Promote attendance
Sponsors
Expo held on 15 and 16 May; stands sold out; comprehensively marketed; exhibitor and visitor evaluations positive
Offering education and information
Design a seminar programme for the Expo
Series of ten free seminars well attended; evaluations overwhelmingly positive
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Venue
Evaluate Specialist speakers
DID WE DELIVER?
2013/2014 ANNUAL REPORT
With the arrival of a function venue in East Tamaki, and after researching Expos run by other business associations, GETBA held a business-to-business focused Expo at Waipuna Conference Suites Highbrook in May 2014. The Business Connections Expo aimed to provide a platform for local businesses to promote their products and services to other local businesses, encouraging them to source suppliers locally. We also incorporated security, technology and waste minimisation zones into the exhibitor offering, aligned with GETBA projects / workstreams.
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ACCOUNTABILITY
2013/2014 ANNUAL REPORT
Return on Investment (ROI)
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It is important to GETBA that we are able demonstrate to both business owners and property owners a return on the target rate investment. Decision making on all activities is driven by whether there will be a return on investment for our stakeholders. We have attached a value to as many events and activities as is appropriate and promoted this on the website and in other communications. A number of events and services are free or at a reduced cost through sponsorship or subsidy.
The security audit, for example, would have an estimated market value of $600 plus GST. We have researched several potential cost-saving benefits for local businesses, including electricity supply, health insurance and vehicle leasing, which we are progressing. The potential discounted insurance package has not been appropriate in the current climate. As part of our Waste Minimisation Project we have been able to introduce a cost saving on the recycling of MDF dust and offcuts for GETBA members, and look forward to more similar savings.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
Develop a member benefit (such as insurance or similar service)
Research potential offerings Survey members to establish interest
Insurance companies or other appropriate service provider
Several potential benefits researched
ROI on all tasks undertaken
Business case for all activities
Accountant Treasurer
Value attached to as many events and activities as appropriate and identified on the website
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Attach a value to each event/ activity with discount benefit for members
Communicate on website and other communication channels
ROI benefit for the targeted rate on the website
Accountant
ROI examples provided on the website
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Treasurer
DID WE DELIVER? ✔ Ongoing
Database management Maintaining an accurate register of members in such a large area is an ongoing challenge. With enhanced capability on board the GETBA staffing team, we have begun an analysis and refinement of our CRM database to ensure accurate recording and tracking of member information, interaction and feedback. In addition to visual drive-bys, phone calls, visits, emails, and returned
mail avenues for keeping member records up to date, we have liaised with commercial property and leasing companies, seeking to be informed of businesses moving into the area. We meet quarterly with Goodman, and they and other property / leasing companies have agreed to distribute GETBA ‘welcome to the area’ packs to new tenants.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
Expand information to include feedback
Refine the CRM system for monitoring participation, engagement, issues and relevant feedback
CRM partner
Refinements have been made
Keep up-to-date information
Proactively seek to be informed of businesses moving into the area
Body corporates
Database updated regularly
Property companies
Regular meetings with Goodman
‘Welcome to the area’ packs for property companies and body corporates to distribute Ensure linkages with leasing companies to keep up-to-date
Link up with leasing companies
DID WE DELIVER? ✔ Ongoing
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Welcome packs developed and distributed to Goodman and other property companies Leasing companies
Links established with leasing companies
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GETBA’s Executive Committee responsible for governance, financial oversight and executive support, met eleven times for regular monthly meetings. GETBA’s activities have been undertaken in accordance with the Association’s Constitution and the Business Improvement District Partnership Programme partnering agreement with Auckland
Council. The new GETBA Strategic Plan 2013-16 is still fresh so will be reviewed for relevance and updated where required in the coming year. The Emergency Response Plan has been updated. At the beginning of the financial year the staffing level was 4 FTE comprising five staff members, three of whom were part time. The departure of
2013/2014 ANNUAL REPORT
Governance and management
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two staff in September / October 2013 enabled a review of the organisational structure and roles to build both capability and capacity in line with the Strategic Plan. As of late 2013 the staffing level was 4.8 FTE consisting of a General Manager,
KEY RESULT AREA
TASKS
Review the strategic plan every year for relevance
Set a time to review
Ensure adequate staffing to support the strategic plan
Review capability and capacity in roles
Governance and administration in accordance with the GETBA Constitution and BID Programme Policy
Adhere to the Constitution and BID policy
Ensure the Emergency Response Plan is current
Review the Plan
Project Manager, Office Manager, Events and Marketing Co-ordinator, all full time, and Liaison Manager 0.8. We implemented Office 365 and Sharepoint in early 2014 and reviewed and upgraded other office systems.
PARTNERS
OUTCOMES Strategic Plan reviewed
Amend where necessary
Make recommendations on roles where required Committee Auckland Council
Update as required
Add and change as required
Emergency Response Group Local Businesses Civil Defence & Emergency Management
DID WE DELIVER? For review 2014-2015
Roles reviewed, RASCI undertaken and capability and capacity enhanced
✔
Constitution and BID Partnering Agreement adhered to
✔
Emergency Response Plan reviewed, contacts updated and second evacuation centre added
✔
Financial management and reporting The Executive Committee met eleven times over the year and monitored expenditure against budget. GETBA’s accounts were audited by Nexia NZ and no issues identified. A small amount of funding was acquired from Auckland Council for the Waste Minimisation Project.
2013/2014 ANNUAL REPORT
In early 2014 we implemented online event registration and payment to streamline administration
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and also to provide greater payment flexibility for members by introducing credit card payment. Associate membership composition and criteria were analysed and the fee structure reviewed, resulting in an increase in fees to give greater parity with GETBA member targeted rates. This has meant some churn but associate membership has continued to be popular. We began the year with 78 and finished the year with 70.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
Ensure sound financial management
Set budget
Committee
✔
Review against budget
Accountant and auditor
Accounts audited – no issues
Look for new revenue streams to support new initiatives and protect against loss of funding as required
Examine associate membership fee structure
Associate membership criteria reviewed and fees increased so on par with local businesses.
✔
Monitor additional government funding as required
Funding acquired from Auckland Council’s Waste Minimisation and Innovation Fund
✔
Adjust where required
DID WE DELIVER?
30 JUNE 2014
FINANCIAL STATEMENTS getba.org.nz 2013/2014 ANNUAL REPORT
The financial statements of the Greater East Tamaki Business Association Inc. for the year ended 30 June 2014 are available on application to the Association gm@getba.org.nz and are also available on the GETBA website
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2013/2014 ANNUAL REPORT
2014 /2015
4 BUSINESS PLAN BACKGROUND BUSINESS PLAN 1 Advocacy 2 Activities 3 Attraction 4 Accountability
BUDGET
BACKGROUND The East Tamaki area is the largest and one of the fastest growing commercial and industrial areas in New Zealand, contributing:
$3 billion
to the New Zealand economy annually
$19 million in rates annually
30,000 jobs
projected to rise to 45,000 on completion of Highbrook Business Park
The Greater East Tamaki Business Association Inc (GETBA) was incorporated in 1994 and until mid 2009 operated as a voluntary subscription based organisation, providing advocacy, crime prevention and business support services. The crime prevention and advocacy services especially were of benefit not just to the 600+ paying members but to the business community as a whole.
2014/2015 BUSINESS PLAN
In mid 2009 a ballot of property and business owners returned a 72% vote in favour of implementing targeted rating as the most appropriate sustainable funding model. GETBA now represents an enlarged membership base of over 2000 business and property owners in East Tamaki.
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With the step up from a voluntary membership of 600+ businesses to a target rated membership of 2000 business and property owners, it was recognised that the Association needed to develop a higher level of internal infrastructure to manage and administer the enlarged workload and a broader range of offerings. GETBA employed a General Manager in early 2010 to drive this expansion. Since then the Association has developed several new service offerings and projects to meet the diverse needs, challenges and opportunities facing business and property owners in Auckland’s largest industrial area.
This Business Plan should be read in conjunction with the GETBA Strategic Plan 2013-2016, which outlines the long term planning for the Association, addressing the dual criteria of: • assisting New Zealand’s largest industrial area at a time of great administrative change in the Auckland Region and • delivering on the strategies identified in the recent extensive strategic planning consultation process.
2014/2015 BUSINESS PLAN
It should also be read in conjunction with the East Tamaki Business Precinct Plan adopted by Auckland Council in December 2012 to support business growth and economic development in this industrial area.
25
BUSINESS PLAN GETBA’s objective is to help East Tamaki be a great place to do business, by delivering on four key strategies: 1. ADVOCATE to enhance the area and local business. 2. Deliver ACTIVITIES that make doing business easier and safer. 3. ATTRACT more member engagement and more businesses to the area. 4. Demonstrate ACCOUNTABILITY through all activities to gain enhanced engagement from local members.
1 ADVOCACY Representation to Local and Central Government Representing the needs and concerns particularly of small to medium businesses, which often have the fewest resources to represent themselves, is an ongoing priority for GETBA. We will continue to be a source of information to members about Auckland Council’s plans for the development of the area, and the implications of those plans. We will endeavour to hold Council to its ‘business-friendly’ objective, and will work on behalf of businesses to remove impediments to business growth and economic development, and to enhance property values.
2014/2015 BUSINESS PLAN
Some specific areas of focus are a businessfriendly regulatory framework, removal of the rating business differential, efficient movement of
26
freight and people, protection of industrial land and the removal of overhead transmission corridors over East Tamaki land. We will research, inform and consult with members, and make submissions on relevant Council and Local Board Plans. We will liaise with local Councillors and key Council personnel and Local Board representatives. GETBA will monitor the implementation of actions agreed upon by Auckland Council in the East Tamaki Business Precinct Plan adopted by Council in December 2012. We will also monitor central government plans and policies impacting on business and liaise with our local MP and relevant influencers.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
TIME FRAMES
Inform and advocate on behalf of local business
Inform and ask members for feedback
Members
Members informed and feedback given
Ongoing / as relevant
Make submissions
Research and ask members for feedback
Members
Submissions made
Ongoing / as relevant
Other business associations
Retain links with Local Boards, MPs, Councillors and relevant agencies
Invite to / attend key meetings
Relationships established and meetings held
One per year
Communicate results via multi communication channels
Communicate via website, email, Newsletter, LinkedIn, media
Results communicated via multiple channels
Quarterly or as relevant
Representation and conduit on infrastructure GETBA will liaise with, and make representation where necessary, to core infrastructure suppliers and Council Controlled Organisations (CCOs). It is critical that the infrastructure services and the cost of those services provided to East Tamaki be audited and critiqued by informed business representation. Transport issues have been identified as a significant impediment to East Tamaki businesses' ability to attract and retain staff, and to productivity. We will continue to advocate for roading / intersection improvements to the Gossamer / Ti Rakau / Trugood / Cryers area, the Smales / Allens Road widening / intersection upgrade and the Preston / Ormiston Road intersection upgrade. We will also continue to advocate for the East West Link, keep members informed of progress with AMETI, and represent
the interests of commercial property owners and businesses impacted by these improvements. GETBA will also continue to represent member interests with regard to non-domestic water and waste water, stormwater, and in the future development of the Greenmount Landfill. We will research the need for a desktop study of the stormwater issues and opportunities in East Tamaki as a precursor to the preparation by Council of a strategic stormwater plan, which is an implementation action in the East Tamaki Business Precinct Plan, and seek co-funding if required. We will also contribute to the development of a long term strategic action plan for the remediation of the Otara Lake and Waterways, and raise awareness among local businesses to support this sizeable challenge where possible.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
TIME FRAMES
Keep up-to-date with infrastructure plans on behalf of members
Liaise with Auckland Council, Council Controlled Organisations (eg Watercare and Auckland Transport) and other relevant infrastructure providers
NZCID
Information obtained
Ongoing / as relevant
Inform and advocate on behalf of local business
Inform and ask members for feedback
Members
Members informed and feedback given
Ongoing / as relevant
Make submissions
Research and ask for feedback from members
Members
Submissions made
Ongoing / as relevant
Auckland Business Forum EMA
Results communicated
Monitor and communicate results
Collaboration with other industrial associations We will continue to collaborate on the Unitary Plan process and also on the Draft Long Term Plan. We will also document case studies in relation to the public transport consultation process and the waste minimisation feasibility process for the benefit of other business associations.
2014/2015 BUSINESS PLAN
GETBA will continue to collaborate with other commercial industrial Business Associations across Auckland to take advantage of the collective strength, and provide consistency of message to local and central government.
27
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
TIME FRAMES
Best practice learning and sharing
Participate in collaborative sessions
North Harbour Business Association (NHBA)
Regular contact
As required
Document case studies of success and share with others to establish industry leadership
Collaboration on submissions
Rosebank Business Association (RBA) Wiri Business Association Manukau Central Business Association Mahunga Drive Business Association Penrose Business Association Employers and Manufacturers Association (EMA)
Influence to develop stronger voice on issues
Work with other commercial industrial associations for consistency of message and a stronger voice
Other industrial business associations in the south
Consistency of message
Ongoing
Troubleshooting to support members with Local Government GETBA will continue to troubleshoot on behalf of members with Auckland Council on issues that impact on either groups of businesses or individual businesses from time to time. Having a conduit to the local authority means that we are often able to get information or generate a response in a more timely fashion than the public turn-around time.
2014/2015 BUSINESS PLAN
We will promote this service to members and publicise the results where appropriate.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
TIME FRAMES
Start a troubleshooting ‘bank’ to hold information and educate members on successes and ‘how to’ for themselves
Put examples on the website
Members
Examples on the website
Ongoing
Communicate the troubleshooting concept
Once loaded communicate at functions
Members
Troubleshooting concept communicated via multiple channels
At every opportunity
Start ‘troubleshooting super owners’ resource
Research and identify business owners who have the experience and are willing to assist
Members who are participating in this group
Experienced and willing business owners identified, contact details published, and facility promoted to members
Ongoing
Develop a plan to keep up to date Associate a $ value to the ‘bank’
Communicate super owner facility and contacts
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We will collate and document the common issues and their resolution to provide ‘how to’ examples for other businesses, and identify business owners who are willing to assist others facing the same issues.
Council
2 ACTIVITIES Education and information We will continue to subsidise the Business Breakfasts, featuring a variety of speakers on both broad and local issues and informative case studies. The popular Management Bites ‘how to’ series on managing staff which is run in partnership with Elephant HR and Training will also continue into its fifth year. We will continue to provide updates on business related technology and research Tech Bytes topics. We will introduce a new pilot ten month leadership programme for SMEs in the coming year, targeted at building leadership capability of talented managers / team leaders. On completion, participants will gain credits towards a National Diploma in Business. The programme is designed to sit a level above the first line management / supervisory training offered currently by Manukau Institute of Technology (MIT). The popular panel-based Business Owners Forum, sponsored by BNZ Partners and targeted
at business owner/managers who want to take their business to the next level, will continue. We will run Property Owners Forums as issues arise and will ask for feedback on topics of interest to property owners and body corporates. Under GETBA’s Memorandum of Understanding with MIT we will continue to be a conduit to MIT short courses, and to facilitate work experience, internships and graduate employment. We intend to develop a template tool to undertake a skills demand audit of the precinct in partnership with MIT, Auckland Council, Comet Auckland and ATEED, under the Precinct Plan. We will distribute bi-monthly eNewsletters and publish three FOCUS magazines during the year. These avenues provide timely news, information and project updates, celebrate local achievements and foster a sense of community.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
TIME FRAMES
Educate and inform on improving business productivity and business growth opportunities
Continue Management Bites, Business Owners Forum, Property Owners Forum, Business Showcase and Breakfasts
Members
Management Bites
Ten per year
Elephant HR and Training
Business Owners Forums
Four per year
Sponsors / promotional partners
Property Owners Forums
As required
Function venues
Breakfasts
Seven per year
Research technology topics of interest
Members
As per demand
Introduce a SME Leadership Programme
Capability Group, The Skills Org
SME Leadership Programme commenced
Early 2015
Promote other information and education opportunities
Education and Training providers including MIT
MIT short courses and other relevant seminars promoted to members
Ongoing / as required
Regular communication
Ongoing / as relevant
Inform on local and wider issues or opportunities
Through newsletters, email, website, and business showcase events
Members
At least three business showcase events
2014/2015 BUSINESS PLAN
ATEED
29
Networking with ‘hub ideas’ groups GETBA has initiated three LinkedIn interest groups and will continue to monitor and identify other such opportunities. These may be of an issuesbased ‘resolve and dissolve’ nature or focused on a
subject of ongoing common interest. The addition of an online mechanism for sharing information and ideas meets the needs of those who are not able or interested in attending actual events.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
TIME FRAMES
‘Special interest groups’ to hub ideas or solutions
Develop small interest groups (10-15 max)
Members
Interest group(s) established
Ongoing / as relevant One per year
Crime prevention Crime prevention will continue to be a high priority. We will continue to provide timely email security alerts to local businesses about local crime and suspicious behaviour, encouraging vigilance. GETBA’s Crime Prevention Manager in partnership with the Police will continue to provide security audits to businesses that have been burgled to endeavour to prevent re-victimisation. We will keep providing crime prevention resources as funding allows, and raise awareness of simple interventions to make premises and staff safer via GETBA’s website and FOCUS magazine.
Our strong partnership with the Police and security companies will continue, with monthly Security Managers Network meetings (which also include personnel responsible for security in larger organisations) for informal intelligence-sharing supplemented by ad hoc assistance as issues arise. We will continue to monitor the ANPR traffic camera pilot and lobby for expansion funding from the Local Boards. We will assess other initiatives for their benefit to our membership.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
TIME FRAMES
Crime prevention awareness
Security alerts to businesses
NZ Police
Email alerts sent promptly
Communicate crime prevention message via GETBA magazine and website
Security companies
Crime prevention page in each magazine
Ongoing / as required
Business owners Botany Crime Watch Patrols
Web resources
Manukau Beautification Charitable Trust Police and security liaison
Maintain relationships and intelligence sharing with Police, security companies and businesses
2014/2015 BUSINESS PLAN
Monthly Security Managers Network meeting
30
Resources to reach more businesses
Crime prevention resources developed as funding allows and targeted appropriately at both employers and employees Monitor ANPR camera pilot for feasibility of extension
Deliver on Return on Investement
NZ Police Security companies
Regular liaison and information sharing with Police
Ongoing Monthly Security Managers Network meetings
Security / loss prevention roles within larger local businesses
Value of partnership acknowledged by Police and security managers
Ministry of Justice, funding partner
Resources developed and distributed
Ongoing
Ongoing
Monthly network meetings held
Local businesses NZ Police
Monitor statistics
NZ Police
Statistics communicated
Security audits for businesses burgled; follow up for uptake
Local businesses
Audits carried out and recommendations made
Business support GETBA will continue to provide a conduit for local businesses and property owners to access up-todate resources, via the GETBA website, speakers at workshops and events, magazine articles, etc. The Auckland Council-funded waste minimisation feasibility study has developed into an ongoing GETBA work-stream, and we will seek additional Council WMIF funding to extend this project. We will keep on raising awareness of the bottom line business benefits of sustainability and minimising waste. We will complete the web-based recycling directory and continue to identify and introduce initiatives that help to reduce East Tamaki businesses’ waste to landfill, address troublesome waste products, and promote uptake by local businesses through our range of communication channels. The Howick Local Board will fund a consultant to undertake an industry pollution prevention programme of site visits which GETBA will facilitate. With some funding from Auckland Transport, GETBA will maintain the promotion of alternative ways to commute and provide a travel planning service to both existing and new businesses. Having had input
into the proposed new southern public transport network we will promote the improved routes and timetabling changes when it takes effect in 2015. As a significant employment hub, GETBA will maintain work with Auckland Council’s Youth Connections, the Southern Initiative, Manukau Institute of Technology (MIT) and other education institutions to address the problem of youth unemployment. We will investigate incorporating a Jobs Board service, currently accessible via LinkedIn, into our website. We will also encourage businesses to assist local employment by providing work experience, internships, sponsorships and the like to students at these institutions. GETBA will continue to raise awareness of the business benefits of UFB, and keep members up-to-date with relevant advances in technology. GETBA will ensure the Emergency Response Plan developed for the East Tamaki business precinct is kept current. We will still advocate for local businesses to undertake business continuity planning (BCP). We also intend to research the provision of an affordable health and safety package targeted at SMEs.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
TIME FRAMES
Provide links to business resources
Monitor, add links to website and communicate
ATEED
Web links kept current
Ongoing / as required
Promote waste minimisation (WM) benefits and identify and implement new initiatives
Recycling companies, contractors, WM champions
Raised awareness; one environmental showcase; uptake of new initiatives
Partner with COMET, Youth Connections and MIT to assist employment
Youth Connections
Links promoted
Communicate the Emergency Response Plan and promote BCP
CDEM
BCP promoted to member businesses
Promote commuting alternatives and travel planning
Auckland Transport
Travel planning offered to businesses new to the area
Investigate OSH package
Specialists
Solutions researched and implemented if appropriate
By year end
Continue Management Bites series
Elephant HR and Training
Management Bites well attended
Ongoing
Promote new leadership development programme
Training provider
Leadership programme underway
Early 2015
ITO
Promote other information and education opportunities
Education and training providers including MIT
MIT short courses and other relevant seminars promoted to members
Ongoing
Local businesses MIT
Property companies
ATEED
2014/2015 BUSINESS PLAN
Skills development
Government agencies
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3 ATTRACTION Keeping it Local business support GETBA will promote East Tamaki as a great place to do business and to work, and provide a platform for local businesses to raise the profile of their businesses. The 'Keep it Local' ethos encourages local businesses to do business with one another, to employ local where possible, and encourages a sense of community among businesses.
The web-based Business Directory provides businesses with a public profile for their products and services. We intend to raise awareness of this feature by upgrading the Home page to include a Directory sample that changes with each visit. We will also build on the enhanced listing value by including the monthly web banner in the package.
We will consider new ‘Keep it Local’ marketing opportunities and promote existing avenues, including the recently introduced advertising opportunities in the GETBA magazine. We will ascertain the demand for a ‘one day sale’, an opportunity for both factory shops to drive traffic to their outlet and also manufacturers and wholesalers to clear excess stock.
We will continue to offer the free Member’s Moment at Breakfasts, the Breakfast sponsorship and Business Showcase hosting opportunities. Business Showcase events give the company hosting an opportunity to raise the profile of their business on-site, and attendees the opportunity to network with other East Tamaki businesses.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
TIME FRAMES
Keeping it Local awareness
Promote the Keep it Local ethos via multiple channels
Local businesses
Keep it Local recognised by members
Ongoing / as required
One day sale researched
For end 2014
Weekly Keep it Local emails
Ongoing
Research demand for a one day sale Promote local businesses which also generates revenue
Continue the weekly email spotlight on local businesses
Local businesses
Continue Breakfast sponsorship profile opportunities
Sponsor for each Breakfast
Add featured business web banner to enhanced listing package
Add featured business banner to enhanced listing package
Promote the GETBA website business directory including enhanced listing
Website directory promoted and visits increased
2014/2015 BUSINESS PLAN
Reach more members
32
While GETBA posts a letter to every property owner supplied by Council’s rating department with notification of each Annual General Meeting, it is apparent that there are some property owners that are either unaware of GETBA, not interested, or who don’t understand the benefit. We will continue to identify issues of relevance to this stakeholder group, hold Property Forums as appropriate and introduce an interest group on LinkedIn targeted at meeting the needs of property owners / owner occupiers.
The strategic planning consultation process identified that there were also some businesses that either didn’t know of GETBA, or if they did, weren’t aware of the services available. GETBA will proactively involve property companies and those who are active in GETBA to help introduce those who are unaware of GETBA services or new to the area. We will also continue to research potential interest areas for members to share ideas and experiences building on the existing LinkedIn interest groups.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
TIME FRAMES
Connect with members who are unaware of services or new to the area
Identify businesses not aware of our services
High interest businesses
More businesses know about GETBA services
Ongoing
Identify high interest businesses to help others
Property companies
Special local interest events
Encourage bring a friend, introduce your neighbour
Local businesses
Bring a friend, neighbour promoted
Ongoing
LinkedIn interest groups
Regular liaison including surveys
Awareness raising visits
Greater participation/ engagement Local businesses
Surveys to connect and ask for feedback
Liaison undertaken – visits and surveys
Ongoing Minimum of one survey by year end
GETBA staff attend networking events in East Tamaki
Marketing the area outside the area We value good media relationships and will seek to establish media connections and get positive publicity and promotional opportunities for East Tamaki and local businesses, beyond the current local papers. We will also seek opportunities for leveraging strategic partnerships and sponsorships. We will implement a sponsored properties for sale/lease page on GETBA’s website. The GETBA website is a tool for promoting East Tamaki businesses outside the area with the Home page and Business Directory getting the most page hits. We intend to upgrade the Home page with additional ‘sticky’ features including a sample of
the Business Directory and a sponsored property update feature which will link to the new for sale/ lease section. We will continue to promote local businesses and East Tamaki as a great place to do business by paying for company profiles in the NZ Manufacturer online magazine which gives very good visibility overseas as NZTE forwards it to overseas offices and clients. We will look for other such opportunities. The travel planning service for businesses moving into the area is a significant opportunity to improve the attractiveness of East Tamaki as an employment destination.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
TIME FRAMES
Public relations focus
Establish and maintain connections with key publications
Media
Stories run in media outside the area as well as local papers
Ongoing
GETBA website ranking maintained
Ongoing
Publishers
Invite key publications to appropriate events
Website
Maintain google search engine optimisation Adapt website so responsive to different devices Implement a properties available for sale / lease sponsored by local banks / property companies
SEO specialist Web development company Property Companies
Website adapted for responsiveness
Banks
New section implemented
2014/2015 BUSINESS PLAN
Continue to promote businesses / area via NZ Manufacturer online magazine
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4 ACCOUNTABILITY Return on investment (ROI) It is important to GETBA that we are able demonstrate to both business owners and property owners a return on the target rate investment. Decision making on all activities is driven by whether there will be a return on investment for our stakeholders.
Where appropriate we will attach a value to each event or activity and promote this on the website and in other communication channels. We will continue to research new member offers for local businesses.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
TIME FRAMES
Develop a member benefit (such as insurance or similar service)
Research potential offerings
Appropriate service provider
Benefit(s) researched and discarded or adopted
By year end
ROI on all tasks undertaken
Business case for all activities
Accountant or treasurer
Value attached to each event/activity
Ongoing
Communicate on website and other communication channels
ROI benefit for the targeted rate on the website
Accountant or treasurer
ROI tool on website
By year end
Survey members to establish interest
Attach a value to each event / activity with discount benefit for members
Database management
2014/2015 BUSINESS PLAN
Keeping an accurate register of members in such a large area is an ongoing challenge. In addition to the current visual drive-bys, and combination of phone calls, visits, emails, and returned mail, we will liaise regularly with property companies to be kept informed of businesses moving into the area.
34
The property companies will also distribute GETBA ‘welcome to the area’ packs to new tenants. Recording and tracking feedback, useful information on local issues and engagement levels is important. We will keep on refining the capability of the CRM database.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
TIME FRAMES
Expand information to include feedback
Refine the CRM system for monitoring participation / engagement, issues and relevant feedback
CRM partner
Regular monitoring of participation, issues and feedback
Ongoing
Keep up-to-date information
Proactively seek to be informed of businesses moving into the area
Property companies
Database updated regularly
Ongoing
Body corporates
Information channels for new arrivals to the area
Leasing companies
Links established with leasing companies
'Welcome to the area' packs for property companies and body corporates to distribute Ensure linkages with leasing companies to keep up-to-date
Link up with leasing companies
Ongoing
Governance and management GETBA’s organisational structure comprises an Executive Committee in a governance, financial oversight, and executive support role, and a small Executive team of 4.6 led by a General Manager. Budgeted staffing levels should be adequate for the coming year’s proposed plans. Potential new projects will be assessed so as not to put pressure on staffing resources, and we will continue to consider contracting specialist expertise for specific purposes as required.
KEY RESULT AREA
TASKS
Review the Strategic Plan every year for relevance
Set a time to review
Professional development opportunities for staff will be sought to support succession planning, and ongoing mentoring. Annual performance reviews will be undertaken. Activities will begin in accordance with GETBA’s Constitution and the Business Improvement District Partnership Programme partnering agreement with Auckland Council. We will review the GETBA Strategic Plan 2013-2016 for relevance, and ensure the Emergency Response Plan is kept current.
PARTNERS
OUTCOMES
TIME FRAMES
Strategic Plan reviewed and adapted as necessary
By year end
Amend where necessary
Ensure adequate staffing to support the Strategic Plan
Enhance capability to support succession planning
Professional development undertaken as required
Ongoing
Governance and administration in accordance with the GETBA Constitution and BID Programme Policy
Adhere to the Constitution and BID policy
Constitution and BID Partnering Agreement adhered to
Ongoing
Auckland Council
Ensure the Emergency Response Plan is current
Add and change as required
Emergency Response Group
Emergency Response Plan is up to date
By year end
Committee
Update as required
Local Businesses Auckland Council Civil Defence & Emergency Management
Financial management and reporting that new revenue streams will need to be sought. This will need to be monitored in the event that new projects arise requiring additional resources. High resource projects will need to be considered carefully.
KEY RESULT AREA
TASKS
PARTNERS
OUTCOMES
TIME FRAMES
Ensure sound financial management
Set budget
Committee
Audited accounts
Annual
Review against budget
Accountant and auditor
Look for new revenue streams to support new initiatives and protect against loss of funding as required
Examine potential revenue generating services
Adjust where required
Monitor additional government funding as required
Ongoing
Additional revenue (if required)
As required
2014/2015 BUSINESS PLAN
The Executive Committee meets monthly and will continue to monitor expenditure against budget. Current funding levels should be adequate for the coming year’s proposed plans and it is not envisaged
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JULY 2014 - JUNE 2015
BUDGET INCOME Targeted Rates
$13,000
Ministry of Justice Grant
$61,400
Howick Local Board Grant
$15,000
Auckland Transport Grant
$10,000
Waste Minimisation Grant
$8,000
Advertising
$21,000
Sponsorships
$12,000
Other (associate membership, events, seminars etc)
$51,600
EXPENDITURE
$692,000
NZ$
Crime prevention including Ministry of Justice Project
$69,000
Event Expenses
$40,000
Marketing and Communication
$65,000
Infrastructure
$74,000
Professional Fees
$48,000
General Expenses
$39,000
Salaries Depreciation Total
2014/2015 BUSINESS PLAN
$500,000
Targeted rate estimated reconciliation
TOTAL INCOME
36
NZ$
All amounts are exclusive of GST.
$317,000 $20,000 $672,000
EAST TAMAKI - A GREAT PLACE TO DO BUSINESS
PO Box 58 260 Botany Auckland 2163 P 09 273 6274 E gm@getba.org.nz
www.getba.org.nz