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Telemarketing workflow is Ineffective To ensure that your automated marketing campaigns perform well, you can monitor different metrics, also known as KPIs (Key Performance Indicators). In terms of email, the main key indicators to monitor are
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The unsubscribe rate which allows you to know the percentage of your subscribers who have unsubscribed from your email sending
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The opening rate indicating the percentage of recipients who opened the email
The spam transition rate (spam overs) indicating the percentage of your recipients who reported your mails as spam
You may be wondering how to analyse this data and draw the right conclusions to gain performance? Follow the guide.
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