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The Gathering of My Leaves Book Cover
art, design, poetry by: George Frederick Nash | poster design #1
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The Gathering of My Leaves Limited Edition Posters 1. Painting of My Leaves 2. Strange Cargo 3. The Guide
4. Family Tree 5. Relevant Rhythm
limitededitionposter2.ai 4/5/2011 6:33:19 AM
art, design, & poetry by George Frederick Nash | poster design #2
Guide The
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Composition two three In the field of plush green grass The guide protects the herd Leading them to the cool waters of the lake While listening to the reviving song of the birds
Directing them down the right path That their ancestors once marched Walking where the river stood Fearing nothing in the dark
Reaching the place of bountiful crops With wolves standing there only to see The shepherd placing great value upon their heads Releasing the herd in an environment to be free.
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By: George Frederick Nash
In the rich fertilized genius, A seed Unknowingly planted Take root in the wealthy black soil.
Broken and plowed through Seeds are cultivated, C
Planning to become royal.
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The genesis of this genius growth Is not seen It is not heard But is felt Hoping to be set free.
I GATHER TO LEARN FROM LEGACY art, design & poetry by George Frederick Nash | poster design #4 art, design & poetry by George Frederick Nash | poster design #5
4
5
Perfect 10 Directv Approved Parts Supplier Brochure
Perfect 10 Catalog Cover
2012
BRAND BOOK A Better Solution... A Better Way
Version 1.8
BRAND BASICS Our brand marks embody our corporate identity, personality and differentiate us from our competitors. It provides a road map for the decisions we make today and the products and services we
“
offer tomorrow. We must protect our brand to avoid the risk of losing focus, becoming invisible and growing irrelevant.
TABLE OF CONTENTS Brand Basics ................................................................. 3
Our brand is comprised of four distinct entities.
Brand Breakdown ......................................................... 5
Perfect 10 distributes DIRECTVÂŽ equipment, HughesNetÂŽ equipment, PerfectVisionÂŽ products & satellite accessories from additional manufacturers.
�
A GREAT BRAND IS THE RESULT OF A GREAT COMPANY MISSION
Our Mission is to provide state-of-the-art distribution services to satellite retailers nationwide. We strive to exceed the expectations of our customers and strategic partners. Through Legendary Customer Service, we enhance our customers and partners profitability while sustaining the value of our company.
Perfect 10 ................................................................... 6 PerfectVision Manufacturing....................................... 7
BRAND BASICS
PerfectVision - The Brand ........................................... 8
Logos ............................................................................ 9
BRAND BREAKDOWN
Perfect 10 distributes DIRECTVÂŽ equipment, HughesNetÂŽ equipment, PerfectVisionÂŽ products & satellite accessories from additional manufacturers.
CORE COMPETENCIES • State-Of-The-Art Distribution • Nationwide Field Sales Organization • Installation Service Provider • Dealer Product & Sales Training • Dealer Marketing Support
Perfect 10 Logo ........................................................ 10 PerfectVision Manufacturing Inc Logo ..................... 11 PerfectVision Manufacturing Logo ........................... 12 PerfectVision - The Brand Logo ............................... 13
STRATEGIC PARTNERS
PerfectVision ManufacturingÂŽ is a company that designs, engineers & manufactures PerfectVisionÂŽ products including cable, wire, connectors, tools, meters & accessories.
Design Style ................................................................ 14 Font Style .................................................................. 15 Best Design Practice ........................................... 16-17
NATIONWIDE DISTRIBUTION
Templates ................................................................... 18 Perfect 10 Templates ................................................ 19 PerfectVision Templates
........................................ 20
PerfectVisionÂŽ - The Brand - is a leading-edge line of products designed, engineered and manufactured by PerfectVision ManufacturingÂŽ.
2
Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash
“
PerfectVision ManufacturingÂŽ is a company that designs, engineers & manufactures PerfectVisionÂŽ products including cable, wire, connectors, tools, meters & wide range of accessories.
�
A GREAT PRODUCT LINE IS THE RESULT OF A GREAT MANUFACTURER MISSION
Our Mission is to serve cable, satellite & broadband markets with state-of-the-art product design, engineering & manufacturing for supply-chain solutions comprised of outstanding quality, competitive prices & outstanding customer service.
OUR VALUES
• Customer Focused • Consistent Quality • Dependable Partnership • Innovative Mentality
OUR PROMISE
4
Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash
C O R P O R AT E LO G O
PerfectVision - The Brand - is a leading-edge line of products designed, engineered, and manufactured by PerfectVision Manufacturing.
“
GREAT PRODUCTS ARE THE RESULT OF WORLD CLASS DESIGN & QUALITY CONTROL
�
Logo Specs. Color Profile: 4 Colors Gold (PMS 123) Red (PMS 186) Font: PerfectVision Original Design Program: Adobe ill CS4 Native File: p10color.ai
LOGOS
PRODUCT LINE
• Best in Class Logistics • Expandable Capacity • State of the Art Machinery
In Process Quality Control Raw Material Control Statistical Process Control Product Traceability Statistical Data Analysis Industry Leading Test Equipment
Color Version
Blue (PMS 312)
Logo Specs. Color Profile: 2 color Red (PMS 186) Black Font: PerfectVision Original Design Program: Adobe ill CS4 Native File: PerfectVisonMfgLogoinc.ai
Black
Black & White Version
CONSISTENT AVAILABILITY
CONSISTENT QUALITY
The PerfectVision Manufacturing Inc. logo is the identifying mark of our corporate manufacturing entity.
Color Version
Designing, engineering and developing high quality and reliable products that add value to the customer experience.
• Customer Relationships • Quality Control • OEM Manufacturing • Innovative Engineering
Black & White Version
PROVEN QUALITY • • • • • • • • •
DESIGN MANUFACTURING • Manufacturing Since 1979 • Over 300 Million Meters of Cable Each Year • Over 250 Million Connectors Each Year • Over 450 High-Speed Braiding Machine
ISO 9001: 2000 Certification UL E232510, UL E314155 and E232338, UL E226682 SARFT qualification (Domestic certificate) CSA Certification SGS Ethnic audit Thomson QMS/GE EHS ISO 14000 Certification GE EHS Certification All products meet the RoHS directive
WORLD WIDE OPERATIONS
VERTICAL INTEGRATION
• We do it ALL in our facilities • PVC Jacket • Aluminum Foil • Plastic Reels and Brackets • Center Core
6
C O R P O R AT E LO G O
The Perfect 10 logo is the foundational icon of our corporate distribution operations. It is a strong identifying mark that communicates to the customer our commitment to provide quality products and Legendary Customer Service. The logo is important to the experience of our brand.
LEADING EDGE PRODUCTS
CORE COMPETENCIES
• Award Winning Customer Service • Dependable Product Availability • Best in Class Logistics • Competitive Prices • • • • • •
Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash
QUALITY INSTALLATIONS MADE EASY
Cables
Audio Wire
Pocket Cable Tester
HDMI Cables
Phone Cords
Electrical Tape
Jumper Cables
Clamps
Silicone Sealant
Flat Window Cable
Enclosure Box
Adapters
Tools
Mounts
Wall Plates
Ground Wire
Towers
Splitters
Ground Blocks
Connectors
Compass
Ground Lugs
Clips
Angle Finder
Ground Rods
Lag Shield
Transformer
Logo Specs. Color Profile: Black Font: PerfectVision Original Design Program: Adobe ill CS4 Native File: PerfectVisonMfgLogoincblk.ai
Logo Specs. Color Profile: Black (Note: Swoosh is a 40% halftone of black) Font: Perfect Vision Original Design Program: Adobe ill CS4 Native File: p10bw.ai Logo Usage Example: Catalog Cover
A BETTER SOLUTION - A BETTER WAY 7
Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash
C O R P O R AT E LO G O The PerfectVision Manufacturing logo is the identifying mark of our corporate manufacturing entity. It encapsulates our Q.V.A.C. key imperatives (Quality, Value, Availability, Compatibility) and our framework for world wide operations. Color Version
Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash
8
Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash
B R A N D LO G O The PerfectVision brand logo is the identifying mark for the leading-edge line of products designed, engineered, manufactured by PerfectVision Manufacturing. The icon communicates our high quality product standards. A world class logo marks world class products.
FONT STYLE
Color Version
Swiss
10
Black & White Version
Things to remember while designing: 1. Sans-serif fonts are the best type of fonts for the P10/PVM brand. Example: Swiss Font Family
PerfectVision (Should only be used as a graphic font)
DESIGN STYLE
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
2. Using one font family in a file helps minimize print ripping crashing. 3. Font Categories: a. Heading fonts - Fonts used to announce, state or call to action. Usually, they are used at the top of a design Example - Swiss 921, Impact, Zurich Bold Condensed b. Body Copy Fonts - Fonts used in paragraphs in a document. Example - Swiss 721 Lt Bt, Humanst 521 BT, AvantGarde Md Bt c. Graphic Fonts - Fonts used to create logos and icons Example - Perfect Vision, Battlefield
Humanst
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Black & White Version
Logo Specs. Color Profile: Black Font: PerfectVision Original Design Program: Adobe ill CS4 Native File: PerfectVisonMFgLogoblk.eps
4. Emphasis Marks - Explanation marks (points), Swooshes, Underlines, Burst, etc. - “Less is more� If we use emphasis marks all the time then our customers will begin to think that we really don’t have anything to emphasize. See example 1-A.
AvantGarde
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Logo Specs. Color Profile: Black Font: PerfectVision Original Design Program: Adobe ill CS4 Native File: perfectvisionlogoblk.eps
Logo Usage Example: Business Card
Front
5. Font Special Effects and Treatments - “Don’t be a used car salesman� Attacking our customers with a small army of 3d extrusions, drop shadows, strokes and etc is entirely unnecessary. Using graphic, heading and bodycopy fonts effectively in a layout is the best way to emphasize or highlight information in a design. LAYOUT - “Don’t be a busy body� The placement or arrangement of visual elements can be challenge. Focus on one main element and build everything else around it.
Zurich
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Logo Usage Example: Sealant Tube/Cable Box
Things to remember while designing: 1. Background - Don’t let your background become a negative. A reverse color block (white text on color) is good in a design. But a reverse color block all over a design creates a negative. This makes a design hard to read. See example 1-B.
Note: Discretion should be used when formatting body copy with bold or bold italic treatments. The use of other fonts should be limited to special applications, such as when type is used as an illustrative device, or for important call-outs.
Back
Overall Design Perspective for Perfect10/PerfectVision Manufacturing As P10/PVM business grows globally, our overall design perspective should reflect that growth. We are a modern company doing business in a modern world. Our design perspective should modern, organized and industrial. In other words, our design perspective should reflect a up-to-date layout, clean lines and solid composition. FONTS The number one thing to consider when using a font is readability. If something is hard to read, it serves no propose. Example: Readable - A Better Solution... A Better Way Non-Readable - A Better Solut ion... A Better Way
There are five type fonts that make up the P10/PVM Font Library:
Logo Specs. Color Profile: 2 color Blue (PMS 286) Red (PMS 186) Font: PerfectVision Original Design Program: Adobe ill CS4 Native File: perfectvisionlogo.eps
11
BEST DESIGN PRACTICES FOR PERFECT 10 / PERFECTVISION MANUFACTURING
The correct and consistent use of font plays a big role in establishing a look for all printed and web messages developed by or for Perfect 10 & Perfect Vision Manufacturing.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Logo Specs. Color Profile: 3 color Blue (PMS 286) Red (PMS 186) Font: PerfectVision Original Design Program: Adobe ill CS4 Native File: PerfectVison Mfg Logo.eps
Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash
2. Logo Placement - Always try to isolate the P10/PVM logo in a design. 3. Graphic / Photo - Always use the best graphic / photo in a design. A bad image creates a bad design. 4. Margins - Backup! Give me some space Every design should have margins. Margins help keep a design clean and readable. 5. Color Palette - Add one color P10/PVM logos are strong color scheme. Adding one main color is a good practice do for this company. It keeps use from looking like a rainbow. Recommended Colors - Red, Blue, White, Black
Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash
12
Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash
13
example 1-A S AV E T I M E A N D M O N E Y
S AV E T I M E A N D M O N E Y !
CABLE RETRIEVAL SYSTEM
CABLE RETRIEVAL SYSTEM! !
BENEFITS
MAGNEPULL SYSTEM INCLUDES: • Convenient Carry Case • Jack Chain • Drop Magnet
• Retrieval Unit • Magnespot (optional)
• MAGNEPULL is the most advanced cable retrieval on the market today. Using powerful rare earth magnets, MAGNEPULL works through drywall, insulation and carpet. • Its patented design makes any wiring or cable installation job an easy, one-man task and MAGNEPULL REDUCES CABLE & WIRE INSTALLATION TIME BY 70%! • MAGNEPULL is designed for commercial or residential installations of cable, satellite TV, home theater, security and telecom wiring eliminating the problems associated with wire fishing. • MAGNEPULL’s powerful magnets give you the confidence of knowing where your wire is inside the wall so you drill only the hole you need. • MAGNEPULL’s smooth rolling design prevents wall damage. • MAGNEPULL is easy to use in tight spaces. • MAGNEPULL reduces time in hot attics.
AS LOW AS
Our marketing materials identify our high quality standards, establishing PerfectVision Manufacturing with world class products.
Business Card Template:
TEMPLATES
AS LOW AS
79.99
$
T BES E VALU
MAGNEPULL
TIME IS MONEY!
Good Example
TEMPLATES
Our marketing materials must deliver a consistently branded look to support our corporate identity and to provide the association of our brand with quality, value, availability, and compatibility. The goal is to establish and to differentiate our brand and company in the marketplace.
15
Business Card Template:
• MAGNEPULL is the most advanced cable retrieval on the market today. Using powerful rare earth magnets, MAGNEPULL works through drywall, insulation and carpet. • Its patented design makes any wiring or cable installation job an easy, one-man task and MAGNEPULL REDUCES CABLE & WIRE INSTALLATION TIME BY 70%! • MAGNEPULL is designed for commercial or residential installations of cable, satellite TV, home theater, security and telecom wiring eliminating the problems associated with wire fishing. • MAGNEPULL’s powerful magnets give you the confidence of knowing where your wire is inside the wall so you drill only the hole you need. • MAGNEPULL’s smooth rolling design prevents wall damage. • MAGNEPULL is easy to use in tight spaces. • MAGNEPULL reduces time in hot attics.
• Retrieval Unit • Magnespot (optional)
79.99
$
TEMPLATES
BENEFITS !
MAGNEPULL SYSTEM INCLUDES: • Convenient Carry Case • Jack Chain • Drop Magnet
Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash
MAGNEPULL
TIME IS MONEY!
Perfect 10
Perfect 10 DIRECTV
Perfect 10 HughesNet
Letterhead Template:
Perfect 10 DIRECTV HughesNet
Letterhead Template:
Bad Example example 1-B
S AV E T I M E A N D M O N E Y
CABLE RETRIEVAL SYSTEM
S AV E T I M E A N D M O N E Y
CABLE RETRIEVAL SYSTEM PowerPoint Template:
BENEFITS
MAGNEPULL SYSTEM INCLUDES: • Convenient Carry Case • Jack Chain • Drop Magnet
• Retrieval Unit • Magnespot (optional)
• MAGNEPULL is the most advanced cable retrieval on the market today. Using powerful rare earth magnets, MAGNEPULL works through drywall, insulation and carpet. • Its patented design makes any wiring or cable installation job an easy, one-man task and MAGNEPULL REDUCES CABLE & WIRE INSTALLATION TIME BY 70%! • MAGNEPULL is designed for commercial or residential installations of cable, satellite TV, home theater, security and telecom wiring eliminating the problems associated with wire fishing. • MAGNEPULL’s powerful magnets give you the confidence of knowing where your wire is inside the wall so you drill only the hole you need. • MAGNEPULL’s smooth rolling design prevents wall damage. • MAGNEPULL is easy to use in tight spaces. • MAGNEPULL reduces time in hot attics.
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BENEFITS
MAGNEPULL SYSTEM INCLUDES: • Convenient Carry Case • Jack Chain • Drop Magnet
• Retrieval Unit • Magnespot (optional)
• MAGNEPULL is the most advanced cable retrieval on the market today. Using powerful rare earth magnets, MAGNEPULL works through drywall, insulation and carpet. • Its patented design makes any wiring or cable installation job an easy, one-man task and MAGNEPULL REDUCES CABLE & WIRE INSTALLATION TIME BY 70%! • MAGNEPULL is designed for commercial or residential installations of cable, satellite TV, home theater, security and telecom wiring eliminating the problems associated with wire fishing. • MAGNEPULL’s powerful magnets give you the confidence of knowing where your wire is inside the wall so you drill only the hole you need. • MAGNEPULL’s smooth rolling design prevents wall damage. • MAGNEPULL is easy to use in tight spaces. • MAGNEPULL reduces time in hot attics.
PowerPoint Template:
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79.99
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TIME IS MONEY!
Bad Example Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash
17
Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash
19
Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash
20
Perfect 10 / Perfect Vision 2012 Brand Book
Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash
16
Perfect Vision Company Brochure
Various Logos
Client: Harlem Lyrics Item: Graphics for T-shirt Line
Harlem Lyrics T-Shirt Graphics
Millennium Education Music Project Folder
18th Annual Arkansas Minority Business Opportunity Fair Brochure
Mindset Website
1. Home page 2. Splash page 3. Our Services page 4. Our Approach page 5. Our Team page
501-850-5948 george@gfnart
ist.com