Fred's Graphic Design Portfolio

orginal

passionate

artistic

detailed

versatile

creative

imaginative

sharp

bold

likeable

one spark ignites creative passion

talented

dynamic

intellectual

Why do I design?

Yes. This is me.

poetry book cover

art, design, poetry by: George Frederick Nash | poster design #1

freeposter.indd 2

5/5/2011 6:22:34 PM

1

limitededitionposter2.ai 4/5/2011 6:33:19 AM

art, design, & poetry by George Frederick Nash | poster design #2

Guide The

o. its carg deliver ded to lue has lan ant land. omic va The ship th great econ money in an inf wi d es wer an Packag new po th no voice land. nerate That ge ange cargo, wi mer picks his This str over like a far rk rich color. da Is picked ining their m muscles. ckage fir Exam alien pa werful their po owing that this n view.

Feeling t kn it ca while no ing in all that a land All the m tak Is pe fro the esca Plotting nted to see. wa It never

C

M

Y

CM

MY

CY

CMY

K

o rt he at G I

Gacy m le ro nf r a le

Composition two three In the field of plush green grass The guide protects the herd Leading them to the cool waters of the lake While listening to the reviving song of the birds

Directing them down the right path That their ancestors once marched Walking where the river stood Fearing nothing in the dark

Reaching the place of bountiful crops With wolves standing there only to see The shepherd placing great value upon their heads Releasing the herd in an environment to be free.

de art,

freeposterdesign#3.indd 1

2 familytreeposter4.ai 5/31/2011 7:59:33 PM

si g

n&

y etr po

G by

eorg

re d eF

k ic er

sh Na

|p

r te os

de

sig

n

#3

4/20/2011 9:20:15 PM

3

relevantrhythmposter5.ai 5/31/2011 8:26:25 PM

By: George Frederick Nash

In the rich fertilized genius, A seed Unknowingly planted Take root in the wealthy black soil.

Broken and plowed through Seeds are cultivated, C

Planning to become royal.

C

M

M

Y

Y

CM

CM

MY

CY

Bringing forth the strong root

MY

Of unbreakable knowledge

CY

CMY

K

CMY

Giving witness to this budding tree.

K

Limited Edition Posters

The genesis of this genius growth Is not seen It is not heard But is felt Hoping to be set free.

I GATHER TO LEARN FROM LEGACY

1. Painting of My Leaves 2. Strange Cargo 3. The Guide 4. Family Tree 5. Relevant Rhythm

art, design & poetry by George Frederick Nash | poster design #4 art, design & poetry by George Frederick Nash | poster design #5

4

5

Satellite Installation parts brochure

catalog cover

2012

BRAND BOOK A Better Solution... A Better Way

Version 1.8

BRAND BASICS Our brand marks embody our corporate identity, personality and differentiate us from our competitors. It provides a road map for the decisions we make today and the products and services we

“

offer tomorrow. We must protect our brand to avoid the risk of losing focus, becoming invisible and growing irrelevant.

TABLE OF CONTENTS Brand Basics ................................................................. 3

Our brand is comprised of four distinct entities.

Brand Breakdown ......................................................... 5

Perfect 10 distributes DIRECTVÂŽ equipment, HughesNetÂŽ equipment, PerfectVisionÂŽ products & satellite accessories from additional manufacturers.

�

A GREAT BRAND IS THE RESULT OF A GREAT COMPANY MISSION

Our Mission is to provide state-of-the-art distribution services to satellite retailers nationwide. We strive to exceed the expectations of our customers and strategic partners.

Through Legendary Customer Service, we enhance our customers and partners profitability while sustaining the value of our company.

Perfect 10 ................................................................... 6 PerfectVision Manufacturing....................................... 7

BRAND BASICS

PerfectVision - The Brand ........................................... 8

Logos ............................................................................ 9

BRAND BREAKDOWN

Perfect 10 distributes DIRECTVÂŽ equipment, HughesNetÂŽ equipment, PerfectVisionÂŽ products & satellite accessories from additional manufacturers.

CORE COMPETENCIES • State-Of-The-Art Distribution • Nationwide Field Sales Organization • Installation Service Provider • Dealer Product & Sales Training • Dealer Marketing Support

Perfect 10 Logo ........................................................ 10 PerfectVision Manufacturing Inc Logo ..................... 11 PerfectVision Manufacturing Logo ........................... 12 PerfectVision - The Brand Logo ............................... 13

STRATEGIC PARTNERS

PerfectVision ManufacturingÂŽ is a company that designs, engineers & manufactures PerfectVisionÂŽ products including cable, wire, connectors, tools, meters & accessories.

Design Style ................................................................ 14 Font Style .................................................................. 15 Best Design Practice ........................................... 16-17

NATIONWIDE DISTRIBUTION

Templates ................................................................... 18 Perfect 10 Templates ................................................ 19 PerfectVision Templates

........................................ 20

PerfectVisionÂŽ - The Brand - is a leading-edge line of products designed, engineered and manufactured by PerfectVision ManufacturingÂŽ.

2

Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash

“

PerfectVision ManufacturingÂŽ is a company that designs, engineers & manufactures PerfectVisionÂŽ products including cable, wire, connectors, tools, meters & wide range of accessories.

�

A GREAT PRODUCT LINE IS THE RESULT OF A GREAT MANUFACTURER MISSION

Our Mission is to serve cable, satellite & broadband markets with state-of-the-art product design, engineering & manufacturing for supply-chain solutions comprised of outstanding quality, competitive prices & outstanding customer service.

OUR VALUES

• Customer Focused • Consistent Quality • Dependable Partnership • Innovative Mentality

OUR PROMISE

4

Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash

C O R P O R AT E LO G O

PerfectVision - The Brand - is a leading-edge line of products designed, engineered, and manufactured by PerfectVision Manufacturing.

“

GREAT PRODUCTS ARE THE RESULT OF WORLD CLASS DESIGN & QUALITY CONTROL

�

Logo Specs.

Color Profile: 4 Colors Gold (PMS 123) Red (PMS 186) Font: PerfectVision Original Design Program: Adobe ill CS4 Native File: p10color.ai

LOGOS

PRODUCT LINE

• Best in Class Logistics • Expandable Capacity • State of the Art Machinery

In Process Quality Control Raw Material Control Statistical Process Control Product Traceability Statistical Data Analysis Industry Leading Test Equipment

Color Version

Blue (PMS 312)

Logo Specs.

Color Profile: 2 color Red (PMS 186) Black Font: PerfectVision Original Design Program: Adobe ill CS4 Native File: PerfectVisonMfgLogoinc.ai

Black

Black & White Version

CONSISTENT AVAILABILITY

CONSISTENT QUALITY

The PerfectVision Manufacturing Inc. logo is the identifying mark of our corporate manufacturing entity.

Color Version

Designing, engineering and developing high quality and reliable products that add value to the customer experience.

• Customer Relationships • Quality Control • OEM Manufacturing • Innovative Engineering

Black & White Version

PROVEN QUALITY • • • • • • • • •

DESIGN MANUFACTURING • Manufacturing Since 1979 • Over 300 Million Meters of Cable Each Year • Over 250 Million Connectors Each Year • Over 450 High-Speed Braiding Machine

ISO 9001: 2000 Certification UL E232510, UL E314155 and E232338, UL E226682 SARFT qualification (Domestic certificate) CSA Certification SGS Ethnic audit Thomson QMS/GE EHS ISO 14000 Certification GE EHS Certification All products meet the RoHS directive

WORLD WIDE OPERATIONS

VERTICAL INTEGRATION

• We do it ALL in our facilities • PVC Jacket • Aluminum Foil • Plastic Reels and Brackets • Center Core

6

C O R P O R AT E LO G O

The Perfect 10 logo is the foundational icon of our corporate distribution operations. It is a strong identifying mark that communicates to the customer our commitment to provide quality products and Legendary Customer Service.

The logo is important to the experience of our brand.

LEADING EDGE PRODUCTS

CORE COMPETENCIES

• Award Winning Customer Service • Dependable Product Availability • Best in Class Logistics • Competitive Prices • • • • • •

Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash

QUALITY INSTALLATIONS MADE EASY

Cables

Audio Wire

Pocket Cable Tester

HDMI Cables

Phone Cords

Electrical Tape

Jumper Cables

Clamps

Silicone Sealant

Flat Window Cable

Enclosure Box

Adapters

Tools

Mounts

Wall Plates

Ground Wire

Towers

Splitters

Ground Blocks

Connectors

Compass

Ground Lugs

Clips

Angle Finder

Ground Rods

Lag Shield

Transformer

Logo Specs.

Color Profile: Black Font: PerfectVision Original Design Program: Adobe ill CS4 Native File: PerfectVisonMfgLogoincblk.ai

Logo Specs.

Color Profile: Black (Note: Swoosh is a 40% halftone of black) Font: Perfect Vision Original Design Program: Adobe ill CS4 Native File: p10bw.ai Logo Usage Example: Catalog Cover

A BETTER SOLUTION - A BETTER WAY 7

Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash

C O R P O R AT E LO G O The PerfectVision Manufacturing logo is the identifying mark of our corporate manufacturing entity. It encapsulates our Q.V.A.C. key imperatives (Quality, Value, Availability, Compatibility) and our framework for world wide operations.

Color Version

Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash

8

Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash

B R A N D LO G O The PerfectVision brand logo is the identifying mark for the leading-edge line of products designed, engineered, manufactured by PerfectVision Manufacturing.

The icon communicates our high quality product standards. A world class logo marks world class products.

FONT STYLE

Color Version

Swiss

10

Black & White Version

Things to remember while designing: 1. Sans-serif fonts are the best type of fonts for the P10/PVM brand.

Example: Swiss Font Family

PerfectVision (Should only be used as a graphic font)

DESIGN STYLE

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

2. Using one font family in a file helps minimize print ripping crashing.

3. Font Categories: a. Heading fonts - Fonts used to announce, state or call to action. Usually, they are used at the top of a design Example - Swiss 921, Impact, Zurich Bold Condensed b. Body Copy Fonts - Fonts used in paragraphs in a document.

Example - Swiss 721 Lt Bt, Humanst 521 BT, AvantGarde Md Bt c. Graphic Fonts - Fonts used to create logos and icons Example - Perfect Vision, Battlefield

Humanst

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Black & White Version

Logo Specs.

Color Profile: Black Font: PerfectVision Original Design Program: Adobe ill CS4 Native File: PerfectVisonMFgLogoblk.eps

4. Emphasis Marks - Explanation marks (points), Swooshes, Underlines, Burst, etc. - “Less is more�

If we use emphasis marks all the time then our customers will begin to think that we really don’t have anything to emphasize. See example 1-A.

AvantGarde

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Logo Specs.

Color Profile: Black Font: PerfectVision Original Design Program: Adobe ill CS4 Native File: perfectvisionlogoblk.eps

Logo Usage Example: Business Card

Front

5. Font Special Effects and Treatments - “Don’t be a used car salesman�

Attacking our customers with a small army of 3d extrusions, drop shadows, strokes and etc is entirely unnecessary. Using graphic, heading and bodycopy fonts effectively in a layout is the best way to emphasize or highlight information in a design.

LAYOUT - “Don’t be a busy body�

The placement or arrangement of visual elements can be challenge. Focus on one main element and build everything else around it.

Zurich

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Logo Usage Example: Sealant Tube/Cable Box

Things to remember while designing: 1. Background - Don’t let your background become a negative. A reverse color block (white text on color) is good in a design. But a reverse color block all over a design creates a negative. This makes a design hard to read. See example 1-B.

Note: Discretion should be used when formatting body copy with bold or bold italic treatments. The use of other fonts should be limited to special applications, such as when type is used as an illustrative device, or for important call-outs.

Back

Overall Design Perspective for Perfect10/PerfectVision Manufacturing As P10/PVM business grows globally, our overall design perspective should reflect that growth. We are a modern company doing business in a modern world. Our design perspective should modern, organized and industrial. In other words, our design perspective should reflect a up-to-date layout, clean lines and solid composition.

FONTS The number one thing to consider when using a font is readability. If something is hard to read, it serves no propose.

Example: Readable - A Better Solution... A Better Way Non-Readable - A Better Solut ion... A Better Way

There are five type fonts that make up the P10/PVM Font Library:

Logo Specs.

Color Profile: 2 color Blue (PMS 286) Red (PMS 186) Font: PerfectVision Original Design Program: Adobe ill CS4 Native File: perfectvisionlogo.eps

11

BEST DESIGN PRACTICES FOR PERFECT 10 / PERFECTVISION MANUFACTURING

The correct and consistent use of font plays a big role in establishing a look for all printed and web messages developed by or for Perfect 10 & Perfect Vision Manufacturing.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Logo Specs.

Color Profile: 3 color Blue (PMS 286) Red (PMS 186) Font: PerfectVision Original Design Program: Adobe ill CS4 Native File: PerfectVison Mfg Logo.eps

Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash

2. Logo Placement - Always try to isolate the P10/PVM logo in a design.

3. Graphic / Photo - Always use the best graphic / photo in a design. A bad image creates a bad design.

4. Margins - Backup! Give me some space Every design should have margins. Margins help keep a design clean and readable.

5. Color Palette - Add one color P10/PVM logos are strong color scheme. Adding one main color is a good practice do for this company. It keeps use from looking like a rainbow. Recommended Colors - Red, Blue, White, Black

Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash

12

Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash

13

example 1-A S AV E T I M E A N D M O N E Y

S AV E T I M E A N D M O N E Y !

CABLE RETRIEVAL SYSTEM

CABLE RETRIEVAL SYSTEM! !

BENEFITS

MAGNEPULL SYSTEM INCLUDES: • Convenient Carry Case • Jack Chain • Drop Magnet

• Retrieval Unit • Magnespot (optional)

• MAGNEPULL is the most advanced cable retrieval on the market today. Using powerful rare earth magnets, MAGNEPULL works through drywall, insulation and carpet. • Its patented design makes any wiring or cable installation job an easy, one-man task and MAGNEPULL REDUCES CABLE & WIRE INSTALLATION TIME BY 70%! • MAGNEPULL is designed for commercial or residential installations of cable, satellite TV, home theater, security and telecom wiring eliminating the problems associated with wire fishing. • MAGNEPULL’s powerful magnets give you the confidence of knowing where your wire is inside the wall so you drill only the hole you need. • MAGNEPULL’s smooth rolling design prevents wall damage. • MAGNEPULL is easy to use in tight spaces. • MAGNEPULL reduces time in hot attics.

AS LOW AS

Our marketing materials identify our high quality standards, establishing PerfectVision Manufacturing with world class products.

Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash

Business Card Template:

TEMPLATES

AS LOW AS

79.99

$

T BES E VALU

MAGNEPULL

TIME IS MONEY!

Good Example

TEMPLATES

Our marketing materials must deliver a consistently branded look to support our corporate identity and to provide the association of our brand with quality, value, availability, and compatibility. The goal is to establish and to differentiate our brand and company in the marketplace.

15

Business Card Template:

• MAGNEPULL is the most advanced cable retrieval on the market today. Using powerful rare earth magnets, MAGNEPULL works through drywall, insulation and carpet. • Its patented design makes any wiring or cable installation job an easy, one-man task and MAGNEPULL REDUCES CABLE & WIRE INSTALLATION TIME BY 70%! • MAGNEPULL is designed for commercial or residential installations of cable, satellite TV, home theater, security and telecom wiring eliminating the problems associated with wire fishing. • MAGNEPULL’s powerful magnets give you the confidence of knowing where your wire is inside the wall so you drill only the hole you need. • MAGNEPULL’s smooth rolling design prevents wall damage. • MAGNEPULL is easy to use in tight spaces. • MAGNEPULL reduces time in hot attics.

• Retrieval Unit • Magnespot (optional)

79.99

$

TEMPLATES

BENEFITS !

MAGNEPULL SYSTEM INCLUDES: • Convenient Carry Case • Jack Chain • Drop Magnet

Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash

MAGNEPULL

TIME IS MONEY!

Perfect 10

Perfect 10 DIRECTV

Perfect 10 HughesNet

Letterhead Template:

Perfect 10 DIRECTV HughesNet

Letterhead Template:

Bad Example example 1-B

S AV E T I M E A N D M O N E Y

CABLE RETRIEVAL SYSTEM

S AV E T I M E A N D M O N E Y

CABLE RETRIEVAL SYSTEM PowerPoint Template:

BENEFITS

MAGNEPULL SYSTEM INCLUDES: • Convenient Carry Case • Jack Chain • Drop Magnet

• Retrieval Unit • Magnespot (optional)

• MAGNEPULL is the most advanced cable retrieval on the market today. Using powerful rare earth magnets, MAGNEPULL works through drywall, insulation and carpet. • Its patented design makes any wiring or cable installation job an easy, one-man task and MAGNEPULL REDUCES CABLE & WIRE INSTALLATION TIME BY 70%! • MAGNEPULL is designed for commercial or residential installations of cable, satellite TV, home theater, security and telecom wiring eliminating the problems associated with wire fishing. • MAGNEPULL’s powerful magnets give you the confidence of knowing where your wire is inside the wall so you drill only the hole you need. • MAGNEPULL’s smooth rolling design prevents wall damage. • MAGNEPULL is easy to use in tight spaces. • MAGNEPULL reduces time in hot attics.

5S^VO

BENEFITS

MAGNEPULL SYSTEM INCLUDES: • Convenient Carry Case • Jack Chain • Drop Magnet

• Retrieval Unit • Magnespot (optional)

• MAGNEPULL is the most advanced cable retrieval on the market today. Using powerful rare earth magnets, MAGNEPULL works through drywall, insulation and carpet. • Its patented design makes any wiring or cable installation job an easy, one-man task and MAGNEPULL REDUCES CABLE & WIRE INSTALLATION TIME BY 70%! • MAGNEPULL is designed for commercial or residential installations of cable, satellite TV, home theater, security and telecom wiring eliminating the problems associated with wire fishing. • MAGNEPULL’s powerful magnets give you the confidence of knowing where your wire is inside the wall so you drill only the hole you need. • MAGNEPULL’s smooth rolling design prevents wall damage. • MAGNEPULL is easy to use in tight spaces. • MAGNEPULL reduces time in hot attics.

PowerPoint Template:

5*5-&

‡ 9QDLY QJR RVGMJIVY GMJIRVG

6XEWLWOH

¹ 9QVRMJRU [QYVR GQVO O]GM ‡ 9QVQ IQGR RXWU OVPYV

ĹšÄ‚ĆŒĆš Ĺ˝ĆŒ WĹ?Ä?ĆšĆľĆŒÄž Ć?ĹŻĹ?ĚĞ

‡ $QRLK JQRD OE RJVEV

‡ 9DJL FQFR QILWKVO JENYJQ G

ƒ 9DQJSD DJR DJQD DR

ƒ -IP GKVG VJ E [J GKGQG

‡ $QDS DQJR JD Z YQ]

‡ 0GKP GM GM NI IPGGM JJWK

Âą 1OVWL J TWSHURQ VQJ

ĎŽ

ĎŻ

Âą 'K KMXW\ JKP IXN IPIJG

7LWOH AS LOW AS

79.99

$

MAGNEPULL

TIME IS MONEY!

Good Example

7LWOH

AS LOW AS

79.99

$

1RUWK /LWWOH 5RFN $UNDQVDV

1RUWK /LWWOH 5RFN $UNDQVDV

MAGNEPULL

TIME IS MONEY!

Bad Example Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash

17

Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash

19

Perfect 10, PerfectVision Manufacturing, PerfectVision Š 2012 | Created by: Fred Nash

20

brand book

16

company brochure

various logos

Client: Harlem Lyrics Item: Graphics for T-shirt Line

Harlem Lyrics tees

company folder

Trade show brochure

website 1. Home page 2. Splash page 3. Our Services page 4. Our Approach page 5. Our Team page

fun

fresh

valuable

unique

contemporary

modern

smooth

savvy

happy

bright

witty

clever

hire me

new

crisp

keen