Visual language portfolio | 2018

POR TFO L I O

G I A N G

• 2018 •

A N H

N G U Y E N

SPREAD

PERSONA

POSTER

TREND PRESENTATION

PHOTOGRAPHY

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SPREAD

DIGITALISATION & FOMO

The development of mobile devices and social networks over the last decade has changed in the way of living and everyday communication. Thus, the availability to continuously stay in touch on numerous platforms which allow nearly global communication throughout the day is easier than ever. Moreover, most of these devices can broadcast live recordings of events, take professional-quality photographs, enable you to pay as with your own credit card and even help you find a love partner.

Most compelling increasing evidence suggests that the negative effects of both compulsive and excessive use of mobile phones may lead to worsening the symptoms of stress, anxiety and depression. Research has also found that often individuals encounter heightened anxiety when they did not have access to check their device.

The rewarding need of checking updates of their applications and notifications may lead to addiction due to this “positive feeling”. The “fear of missing out”, known

“Not being online is like a drug and has the capability to do harm as same as a drug.” also as FOMO on important social events or communications could partly cause this cycle, leading to the addiction (Samuel Hunley, 2017) (American Psychological Association, 2017).

DON’T SURF, THEN SLEEP.

TEXT RESPONSIBLY.

Earlier this year, the group of students year from Haggerston School in Hackney joined the challenge of trying to disconnect from social media such as Facebook, Twitter or Snapchat for a week as a par t of BBC School Repor t News. While the few school repor ters thought it would be an easy week, in the beginning, the others expected the opposite. By hearing and seeing the notifications and not being able to see them were big distractions, although they did not feel being any more productive with the additional time. Moreover, the awareness of being left behind raised because of the feeling to miss out the fun which everyone was talking about. The main problem was filling the free time by scrolling the screen to share thoughts and to communicate with friends and family. One even said it was like a drug and has the capability to do harm as same as a drug. Nonetheless, when the students were busy with studying for the exams or tired from the physical activity there were no needs of checking updates (BBC News School Repor t, 2017).

Especially among the young people who used the gadgets as a “security blanket effect” in order to deal with uncomfortable situations such as unpleasant feelings or experiences.

Others might use smar tphones for enter tainment or simply to get rid of boredom (Mozes, 2016). Fur thermore, it affects other aspects of young adults’ lives such as sleep disorders or even insomnia, lack of confidence due to constant self-comparing to others – e.g. peers, celebrities, etc. and also a disconnection with the family or friends, stress levels and general mental health (Snifferlin, 2017). The University of Gothenburg’s Sahlgrenska Academy in Sweden conducted four studies to find out the effects of heavy computer and cell phone use. As repor ted by the head researcher Sara Thomée, public health service should suppor t and include information about the healthy use of technology. In the same way as the alcohol ads, technology companies should provide warnings on their products and in their commercials, such as “Text responsibly.” or “Don’t surf, then sleep.”.

In conclusion, cell phones do serve the feeling of security with unique comfor ting abilities. Nonetheless, by relying on smartphones to relieve stress and anxiety might wind up in undercutting the development of more effective coping skills. In 2014, graduate from University of Illinois , Tanya Panova said that device itself is not problematic but the motivations for its use and the manner in which it is used therefore it determines whether the user will experience negative consequences (Thometz, 2016).

According to professor of medicine, Dr Brian Primack, who is an assistant vice chancellor for health and society of Pitt’s Schools of the Health Sciences, the vulnerabilities of social media are not the same. He also mentioned the future studies which would analyse the different risks of causing depression via more active versus passive social media interactions and if it tends to be confrontational or supportive. Therefore, it could help specialists to establish proper media use advice. (National Institute of Mental Health, 2016) Limiting the use of electronic devices and presence on social media could be beneficial to achieve a healthy relationship with technology. Therefore, by showing students the way to use the social media wisely and raising the awareness around might decrease its attachment.

In keeping with STEEP factors, this signals links to the technological development of the digitalisation and electronic device addicted society. Also, due to the “fear of missing out�, it has developed a new addiction to compulsively checking the smartphones and mental worry about not being up-to-date which relates to the social developments.

02 PERSONA

PERSONALITY : active, c

SHONA

a senior high school student AGE: 19 years old GENDER: female

“

Studying a lifestyle-oriented & creative study which overlaps with my hobbies will be even more encouraging and excited!

LOCATION: Eindhoven, NL

MINDSET

The youth is the future so it is important to study what we like & feel connected with it.

FAVOURITE APPS

Being in my last year of high school I have decided to continue my studies at the university for applied sciences because of its practical way of study such as having the opportunity to do projects for different clients and having teachers from the work field. I value creativity which I can implement in the future.

Time spent online Time spend offline

creative, enthusiastic

WANTS

• creative study • multicultural environment • practical study to be able to implement it in the future • balance between school and leisure time

I love travelling and experiencing other cultures, therefore I would like to attend an international study in order to be in the multicultural environment and studying in English.

In my free time I like to spend it with my family and friends, but also socialising through social media or simply watching films and listening to music.When I want to disconnect from electronic devices, I do sports, go shopping or travel to different cities.

03

POSTER

Are You

?

CONSCIOUs

Prof. Goossenslaan 1-04/5022 DM Tilburg // building P4,0.44 // 25/01/2018 18PM - 21PM

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TREND PRESENTATION

R E P T R

TREND

VITTORIO PERZISCH IJS

COMMUNITY 2 // TEAM 3 Anne Coenraadts Kanny Nguyen Manouk Muller

Mara Schaft Mallory Wever Pomm van der Zandt

Lighten your footprint

An increasing amount of people

become more aware of environmental issues. We need to pay attention in our daily lives to our planet’s resources and our environment. How common is to leave your house with the lights or your heater on? And what effects have environmental changes on our society in the long run? We have been told that we need to become more aware of these issues for decades, but nowadays it’s about facing these environmental changes and actually search for solutions and take action. The urgency about this topic involves youngsters because the younger people of today will be shaping societies future. Nowadays youngsters grew up with many technological developments that not only shaped the way they perceive life. These developments did not only shape the way they perceive life, but also create a new set of beliefs which comes along with an approach of global challenges (Cohen, 2015).

This change represents Vittorio’s need to lighten his footprint on the environment, reducing

the amount of waste, water and electricity are some of his main focuses. Lighten your footprint is created to support his vision on sustainability combined with his field of work.

The value of this trend is to inspire and to introduce people to multiple futuristic ways on how to light- en your personal footprint on the environment. There are always developments happening in the environmental, social and technological sectors which apply to this cluster. People’s pavilion, Plastic Whale and the Montana en la luna all have in common that they would like to contribute to our society and environment in a positive way. These projects are trying to make a difference by working together. The algae lamp, solar-panel wallpaper and Prei-papier al all creations of technology, with the mutual aim to improve our footprint on the environment. They are different, unusual and modern ways of improving the ecosystem, but these signals have the same desired purpose.

Have you ever tried frogs’

legs or escargots, the snail speciality in French cuisine? If your answer is yes, would you ever consider a rat or dog meat which is completely normal in Asia? You might feel disgusted but isn’t it only a question of what is perceived acceptable in society? Stepping out of your comfort zone will bring you new experiences and enable you to be more conscious of your surroundings.

In recent years, breaking routines and stereotypes is on the rise. Even though it gives us an order in our daily life, there is a need to reshape these structures and the willingness to try new things. Especially in the food domain, where meals are constantly experimented. One of the main reasons is simply the curiosity and the need to use creativity in food such as altering from its flavours, shape or colours. In addition, the way it is served, and the dining manners also shifted from basic cutlery to modifying its shapes and combining it.

According the Bolt Live and Quora, millennials are considered to be one of the most open-minded generations if not the most open-minded generation to date (Frank, 2017). In addition to that, the millennials are also considered to be the most socially aware generation yet (Tien, 2017).

This trend represents all the odd things people can consume or use to consume nowadays.

Born by the need to change, this trend will only evolve over time. People, especially our target audience are curious in nature. They are finding out that some things are Oddly Edible. For this reason, the trend is very popular amongst them.

In order to attract more millennials, Vittorio could implement this new and innovative way of eating or handling food as the way to the youngsters’ hearts, as they are finding different concepts to be Oddly Edible.

Oddly Edible

One of Us

Do you like doing things by

yourself or is your motto; we are all in this together? Probably the ma- jority would be more attracted by the first option. Do not worry; you are not the only one. According to the study Global Increases in Individualism there is a worldwide rise of 12% of individualism since 1960. However, there are multicultural differences of individualism, statics of this study demonstrated that most countries are on the way to an outstanding individualism (Grossmann, 2018). This rise is mostly caused by economic developments and increasing individualism does not benefits the society in a positive way.

Luckily, we noticed a countermovement that makes society the society connects again.

There is a change to involve the people that feel felt our and in being more united. Do not confuse it with collectivism, this development is shifting on a smaller scale. It is about that some individual values and notices the needs or opinions of another person. Therefore, giving a little bit more attention for each other and connect different cultures or stories. Likdwise, these aspects are important for Vittorio. When you visit Vittorio, you can be sure that your opinion and values will be respected. He will never force you to buy something

and he will make you feel excluded. You will meet others when enjoying his food and will leave with a lot of his life stories. Therefore, it contributes with social developments, it helps every individual to grow in their own way.

As known for the current generation they are very open-minded, strive for acceptancy and equality and are less sensitive for taboo’s. According to Geoff Kullman, one of the core values of the millennials is to fit into the community. They grew it during the rise of the individualism, but also glo- balisation. This resulted in more exposure with other cultures and values, what now results in their favour (Kullman, 2017).

This trends shows several signals that connect people or helps the one that feel left out. It involves movements like the #NoBanNoWall, but also actual products like the cycling cinema. Every sign had their own time period that it started but all together they have the message to be one of us, which by means everyone is included in the society. As consequence, how different and unique you can be you are also part of this world. Everyone can connect and communicate with each other. It is a narrative of different cultures, personalities and uniqueness.

05 PHOTOGRAPHY

Due to the full screenshot of the website, the quality is very low.

I am adding the pictures taken by myself and edited with Photoshop and Lightroom here.

Product photography Arnhem // HUMANOID