Powerfultogether
PREPARED FOR MR. EGAN MANDARIN ORIENTAL RESIDENCE, UNIT E10C
? Your property
? Your partner
? Your advantage
? Our Approach
Partnership matters
Thank you for the opportunity to show you the difference Sotheby?s International Realty can make as your partner
Our job is to make selling your home easier from start to finish And we have the experience and expertise to do just that What we?d like you to remember is simply this: Together, we will succeed.
At Sotheby?s International Realty, we have everything in place to deliver like no one else We?ll work with you as a true partner and guide you through each step of your journey. This brief presentation will show a comprehensive plan, including the mobilization of our resources and partnerships to reach the right audience of buyers.
Thank you once again for your consideration. We would be honored to represent you
Sincerely,
William Montero
Yourproperty
Theattention yourpropertydeserves
At Sotheby?s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world
You?lllike thewaywework
Together we?ll follow a proven path to success
1
PREPARING YOUR PROPERTY
We?ll work together and leverage our award-winning sothebysrealty com website to showcase your property in the very best light. 2 3
FINALIZING YOUR MARKETING PLAN
We?ll provide you with an in-depth plan for unrivaled worldwide exposure
LAUNCHING YOUR SALE
This is the big day when we announce your listing to the world.
REPORTING YOUR PROGRESS
We'll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback.
4 5
CLOSING THE TRANSACTION
We?re with you every step of the way, from due diligence to signature of the deed.
Recent HighEnd SalesbyWillMontero
STREET, MANCHESTER, MA
39-41 MOUNT VERNON STREET, UNIT PH, BOSTON, MA $15,110,000 1 DALTON STREET, UNIT 550 2, BOSTON, MA
BOYLSTON STREET, UNIT 120 9, BOSTON, MA $12,500,000
COMMONWEALTH AVENUE, PH, BOSTON, MA
70 -72 MOUNT VERNON STREET, PH, BOSTON, MA $9,800,000
Theright price getsthebestresult
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price We will carefully analyze the market using our local expertise to determine the optimal price for your property
Yourpartner
WilliamMontero
Specializing in multi-million dollar properties, William Montero has achieved more than $2 billion in career sales with a focus on discretion, sophistication and peerless client service Will consistently outperforms his clients?expectations with a data-driven approach and an unequaled understanding of the market, enabling him to set numerous sales records and source off-market opportunities across Massachusetts Many of the most desirable properties in Boston are sold off market, and through his local and global network, Will offers his top-tier clientele access to qualified buyers and an exclusive selection of listings not found anywhere else. In 2020, Will and colleague Amy Mizner established Mizner +
Montero, a unique partnership between two reputable leaders in Massachusetts' luxury real estate market The alliance was formed with the intention of bringing together two top real estate advisors with expertise spanning the urban and suburban markets, taking the home search process from daunting and overwhelming to personalized and exciting Because Will and Amy deliver the same impeccable level of service, there is not only inherent trust, but constant collaboration. With this partnership, Will sold more than $128 million in property in 2020 and is able to better serve his clients as they navigate their real estate goals? from the city to the suburbs and beyond
20 22-20 24
Boston Real Estate Advisor
William Montero@GibsonSIR com 617312 7232
Yourbrokerage
Our local heritage began in 1962, when Betty Gibson, esteemed South End local and our pioneering founder, established our flagship office in Boston?s South End neighborhood Gibson was instrumental in developing the growth and desirability of not only the South End, but the city of Boston as a whole Today, Gibson Sotheby?s International Realty is Massachusetts' leading independently owned brokerage with 25 offices and more than 500 associates throughout Boston, Greater Boston, MetroWest, the North Shore, South Shore, South Coast and Cape Cod
Specializing in residential sales and rentals at all price points, our team offers a world of advantages to our clients? including a heritage of hyper-local expertise, a reputation for delivering white glove service, and numerous tools and resources that empower you to meet your goals.
Gibson Sotheby?s International Realty
277 Dartmouth Street Back Bay, MA 02116
O: +1617375 6900
Sotheby?sis morethan justourname
Over the last two centuries, Sotheby?s auction house has built an iconic brand with unparalleled prestige. Today, Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service We harness the global power of the Sotheby?s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.
Global sales volume 2023, USD billion
Countries & territories
26,30 0
Sales associates
1,10 0
Offices worldwide
52 Million sothebysrealty com visits in 2023
# 1
Most profiled real estate company in the news
1+ Million Engaged social media followers
88 Million + Videos played in 2023
1744
The year our heritage began
$ 3 billion in sales volume in 2023
25+ Offices in Massachusetts
50 0 Agents and 50+ staff # 1 Massachusetts-based firm
Highest Average Sale Price of the top ten firms
4,612 Clients served in 2023
Youradvantage
Ourworld isyours
Sotheby?s International Realty is the only truly global luxury real estate company with 26,300 advisors working in 1,100 local offices across 83 countries and territories. Our unparalleled network works together to meet your needs and expectations.
ON L I N E EX PERT I S E
Ourreach bringstheworld toyourhome
We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO Sothebysrealty com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.
sothebysrealty com visits in 2023 Languages
41% 88M
Visitors from outside the U.S. Organic search traffic
Videos played in 2023
Sources: Google Analytics, Brightcove, and Listrac ? Full Year 2023
As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure
Noonecandraw moreeyestoyourlisting
We work with the best online and print publishers to drive more performance and return for our clients
Ourconnections becomeyourconnections
The Sotheby?s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day Additionally, our YouTube channel has more subscribers and video views than any other real estate brand
@SOTHEBYSREALTY
PRESS EX POSURE
Ourreputation isyouradvantage
Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property We are the most profiled luxury real estate brand in the news.
First Half of 20 23 Press Share of Voice
Sotheby?s International Realty
Coldwell Banker
Berkshire Hathaway HomeService
Compass
Douglas Elliman
Engel & V?lkers
Keller Williams Realty
Knight Frank
Christie?s International Real Estate
Leading RE
Ourhigh-endresearch deliverstop-endresults
The secret to our expertise in high-end residential markets is our endless research
Our annual Luxury Outlook report provides current data on trends and consumer behavior in residential markets around the globe. Naturally, the more insights we have into a market, the more we can help our clients make informed decisions.
SOT H EBY ?S CON CI ERGE A UCT I ON S
Sotheby?s is well known for auctioning works of fine art, antiques, jewelry, watches, wine, and cars to high-net-worth individuals But it?s also a valuable option for select properties. In fact, auctioning a property can accelerate the timing of a sale to as little as 60 days
Exclusiveaccess toultra-luxurybuyers
Our unique relationships help us connect your listing with ultra-high-net-worth buyers that even superior marketing can? t reach alone These buyers understand that Sotheby?s International Realty represents the finest opportunities available in every market
You?llseetheresults astheyunfold
We provide data on the web traffic for your listing and the number of showings This helps steer the sales strategy along the way and guide informed decisions.
OurApproach
Yourmarketing powerhouse
We believe that all properties deserve exceptional marketing. Our dedicated marketing department will collaborate with your listing agent to develop a tailored marketing plan that showcases your property through a local, national, and global lens We leverage professional photography and video, print, digital and social media marketing, advertising, and public relations to maximize the exposure of your listing
INITIAL PREPARATION
To prepare to market your property,our in-house marketing team will craft impeccable marketing collateral that showcases the property?s beauty and unique features
- Photography: Interior,exterior, and drone
- Property video and / or 3D Matterport virtual tour
- Carefully crafted marketing copy
- Professionally printed brochures
- Floor plans
PUBLIC RELATIONS
Timing: Week of MLS Launch & Ongoing
Gibson Sotheby's International Realty's public relations team fosters strategic relationships with leading media outlets to achieve two objectives: generate exposure for and increase traffic to our portfolio of properties We will collaborate with the public relations team at Sotheby's International Realty to identify potential opportunities for the property to appear in an array of print and digital publications throughout the project's timeline,capturing a wide audience
ONLINE PRESENCE
Timing: Day of MLS Launch & Ongoing
The property will be prominently displayed on our localized website,gibsonsothebysrealty com In addition,the property will be advertised on sothebysrealty.com.This global website is designed to distinctly showcase our collection of extraordinary homes It attracts more consumers than any other luxury real estate website Currency conversion,language translation in 14 languages,and strong traffic set sothebysrealty com apart
EMAIL AND SOCIAL MEDIA EXPOSURE
Timing: Week of MLS Launch & Ongoing
The property will be introduced to the local brokerage community,Sotheby's International Realty affiliates, as well as William Montero's sphere of influence through a targeted email and social media campaign The campaign will leverage the exceptional photography and video assets as well as compelling copy and property details
SPHERE OF INFLUENCE OUTREACH
Timing: Week of MLS Launch & Ongoing
As an industry leader,William Montero is connected to influential brokers,investors and luxury clients throughout Massachusetts and beyond William will begin introducing the property by personal outreach via calls and emails to this select audience In addition,he will offer private tours of the property
NATIONAL AND INTERNATIONAL AFFILIATE OUTREACH
Timing: Week of MLS Launch & Ongoing
William will leverage our connections through our Relocation Department and Sotheby's International Realty to bring awareness to this listing nationally and internationally to key markets.
NEW YORK TIMES MAIN NEWS & DIGITAL BANNER AD
The Main News section is the most well-read section and it sets the agenda for the most important news of the day This is an essential environment to give your luxury properties the ultimate exposure
- Circulation: 423,111
- Readership: 3.1M
- Male / Female: 48% / 52%
- Median HHI: $104,000
- Average HHI: $143,000
- Median Age: 49
The Digital Banner Ad is available on NYTimes com and clicks through to a custom Digital book of participating properties.
- Impressions: 82K
- HHI: $500K+ & in market for real estate
- Geo Targets: New York City,Boston,Miami, Los Angeles,San Francisco Metros
NEW YORK TIMES TAKEOVER
Promote your property in style with this tabloid insert devoted to Sotheby?s International Realty and delivered to high-net worth neighborhoods
- 160,000+ copies distributed to select high-net worth neighborhoods in the New York Metro Area
- Includes Digital Promotion on NYTimes.com & Digital Flip Book
FINANCIAL TIMES
The Financial Times showcases the finest residential properties on the market and provides sage advice to a discerning audience of high-end private owners, as well as investors, every Saturday in its standalone ?House & Home?section Targeting upscale readers who are passionate about home and living,this full-color supplement is the world?s only weekly property and lifestyle section,which is internationally focused and globally-distributed every weekend
- Circulation: 193,337
- Distribution: Global
- Readership: 1,625,987
- Gender Skew: 82% Male,18% Female
- Average HHI: $330,000
- Median age: 53
ROBB REPORT & DIGITAL MEDIA BAR
Robb Report is the leading voice in the global luxury market.Its discerning audience around the world has a shared appreciation and desire for quality,exclusivity,artisanship,heritage,and fine design With its fingers on the pulse of the latest superlative products and experiences that today?s modern consumers seek,Robb Report is synonymous around the world with affluence,luxury,and the best of the best.
- Circulation: 102,000+
- Average Age: 45
- Male / Female: 78% / 22%
- Average HHI: $489,000
- Average HNW: $2,700,000
Placement on the Real Estate Media Bar provides outstanding visibility and click-through for high impact awareness.
- Duration: 30 days
THE WALL STREET JOURNAL
The Wall Street Journal represents credibility and influence and continues to be the leading environment for luxury real estate clients to connect with the world?s most affluent home-buying audience
- Print Circulation: National ? 786,294
- E-newspaper Circulation: 238,000 recipients
- Affluent Readership: 4,143,000
- Male / Female: 68% / 32%
- Average HHI: $372,943
MANSION GLOBAL HOMEPAGE FEATURED LISTING
The module offers prominent positioning on the Mansion Global homepage and showcases listings regardless of region
- Duration: 30 days
WSJ COM AND MANSIONGLOBAL COM PROPERTY UPGRADE
Featured Property Upgrades places your listings at the top of WSJ com/ Mansion Global com search results in the town where the property is located.The property you wish to feature comes directly from your brand?s feed. Multiple properties can be featured and the sites will rotate featured properties to appear equally Each property appears for one month
- Duration: 30 days
- 5 8x increase in page views
- 73x Increase in visits
CONDÉ NAST MAGAZINES REGIONAL PAGES
With over 60 local and feeder market regions available, you can reach these high-income,luxury buyers when they?re inspired to buy
- Condé Nast Luxury Group includes Architectural Digest,Bon Appetit,Condé Nast Traveler,GQ, Golf Digest,The New Yorker,Vanity Fair,Vogue and Wired
DWELL MAGAZINE & DWELL COM
Dwell is the marketplace to living with good design.A trusted authority for 20 years,connecting consumers and design professionals with inspiration, products,and the tools they need to achieve their goals Published six times a year,each issue of Dwell Magazine includes exclusive stories on the most innovative leaders in architecture and design, presenting modern homes that encapsulate the concept of good design.
- Readership of 11million (917K ? Magazine,4 2 M ? Dwell com,5 4 M ? Social,669K ? Email)
- Circulation: 206,000
- Total Reach: 916,000
- Male / Female: 40% / 60%
- Median Age: 40
- Median HHI: $160,000
SOTHEBY?S PREFERRED E-NEWSLETTERS
Reach the Ultra-High Net Worth audience with Sotheby?s Preferred eNewsletter. Exclusive and engaged clientele interact with the eNewsletter resulting in strong open and click rates The Sotheby?s Preferred newsletter is a monthly email received by Sotheby?s top transacting clients around the globe
- Highlights auction dates and invitations
- 7,000+ top Sotheby?s clients (Preferred)
- 43 7% open rate
LUXURYESTATE.COM HOMEPAGE SHOWCASE
LuxuryEstate is the leading international portal for the luxury real estate market With website and apps translated in 16 languages and users from 132 countries, LEis the perfect solution to reach international buyers
- 1,900,000 visitors per month / 18,000,000 page views per month
- Property would be featured in the rotating carousel at the top of the homepage for 1month
ONE MILLION IMPRESSIONS PROGRAM
The One Million Impressions program is a customized banner advertising program with guaranteed impressions and click-throughs Through beautifully detailed property photos,your listing can be customized to showcase your property?s unique selling features,allowing you to target by country,region,state, and city.
- Key Feeder Markets to Target: Boston,New York,Connecticut,Washington DC,Palm Beach, Miami
MODERN LUXURY
Reaching an audience of more than 16 million,Modern Luxury is the nation?s largest luxury media company offering leading brands access to the most affluent audiences in the most prominent cities across the U.S.
Advanced Targeting Package:
- Email + Display Ads + Social Media
- 130+ Demographic Data Points
- Powerful targeting options that target across geography,basics,financial,habits,interests, lifestyle,and
auto categories Ability to micro-target niche demographics more effectively than any competitor or advertising platform equivalent.
CHIEF EXECUTIVE E-NEWSLETTER
Chief Executive reaches top decision makers running companies that generate 68 3% of US GDP totaling $22 3 trillion CEreaches most CEOs running enterprise over $50M By engaging in CEmarketing products comes the rare ability to precision-target the CEO community with the most comprehensive database available anywhere on decision makers at U.S. large and mid-market companies.
Weekly E-Newsletter:
- Distribution: 95,000 C-Suite Subscribers
- Open Rate: 20%
- Each e-newsletter contains one display banner and one text ad opportunity
Trust builds alastingrelationship
Thank you again for this opportunity to share our qualifications We would love to work with you and show you why we?ve earned the trust of so many clients Trust, of course, is all about comfort. It?s about feeling at home Which is exactly how we want you to feel all the way to your new one.
One of the world?s most trusted and respected brands
Known for unsurpassed service
The only luxury real estate company with a true global reach
Experienced agents with local insights and worldwide connections
Exclusive access to highly qualified global clientele
Award-winning website with 48 million visits per year
Exclusive media relationships increase your exposure
Unique content promotes your property to a select audience
Most viewed real estate channel on YouTube
One million engaged social followers
Comprehensive and customized plan for your home