Frann Billus Marketing Presentation

S E L L I N G & BUYI N G in Tod a y’s Ma rket

Exclusively Created

By Frann Bilus For James and Samantha Conway May 2020

FrannBilus@GibsonSIR.com Senior Vice President Broker, Realtor®, ABR®, MBA 617.759.4828 277 Dartmouth Street, 2nd Floor Boston, MA 02116

Frann has worked in Boston’s real estate market for the past 14 years with experience that includes luxury residential sales, residential and commercial development, and investments. She began her professional real estate career in business development for her family firm, Feldman Development Partners, and then moved into sales and marketing roles. She was a broker with the boutique firm, RM Bradley, Otis & Ahearn, Compass, and now Gibson Sotheby’s International Realty.

She brings to real estate more than 20 years of relevant business experience. As a strategic consultant to Fortune 500 companies, Frann provided a wide range of executives with business intelligence and advice on such issues as operations, research and development, acquisitions and marketing. She also ran her own consulting firm, Bilus & Associates, and served as Global Vice President for the Cambridge-based business intelligence firm Fuld & Company. Along with business savvy, she has a passion for city living and a nuanced knowledge of Boston’s lifestyle options and neighborhoods, from Back Bay and Beacon Hill to the South End and the Waterfront.

Whether you’re an empty nester or a young professional, looking for a full-service luxury high-rise or a charming brownstone, Frann will be your partner in making the best-informed real estate decision. Combining a collaborative approach with astute negotiating skills and marketing acumen, she focuses on understanding her clients’ needs and guiding them on market values.

“My approach is very analytical,” she says. “I research properties and neighborhoods in depth, probing for information so clients have as much data as possible on which to base their decisions. Then I give them my best judgment. I take pride in being a great listener and in helping my clients understand the market and navigate the process of buying or selling a home.”

Frann holds a BA degree from the University of Pennsylvania and an MBA in Marketing from New York University’s Stern School of Business. Her professional affiliations include the Greater Boston Real Estate Board, the National Association of Realtors, the Massachusetts Association of Realtors and the Real Estate Buyer’s Agent Council.

She is a licensed real estate Broker, Realtor® and an Accredited Buyer’s Representative (ABR®).

Trusted By Clients “Our experience with Frann was outstanding. Her advice was crisp and easy to understand and discuss. Her work ethic and attention to detail was far superior to anyone I have dealt with having personally bought and sold seven residential properties. Net-net, we could count on her every step of the way. Our situation wasn’t the easiest, and her persistence to make it happen was a key factor in our successful sale. Thanks, Frann!”

- Seller “We engaged Frann to help us purchase a condo in the Back Bay, and then subsequently help us sell it four years later. Her considerable knowledge of the market, deep experience in real estate transactions, marketing skills, and intensive attention to detail were quite impressive. Her advice and judgment, her interpersonal skills and integrity made dealing with her a pleasure. If you want a true realtor focused on her clients’ needs and not just a commission, she should be your top choice.”

- Seller and Buyer

“I highly recommend Frann Bilus as both a Buyer and Seller’s real estate agent. Frann has been a trusted advisor to me for the past eight years. She first helped me purchase a condo in Cambridge.

When I moved away, I asked her to act as rental property manager for the condo. She found amazing tenants and managed the property on my behalf for many years. Just recently she helped me sell the condo. Everything was handled seamlessly by Frann and the property received multiple high quality offers. Throughout my long tenure as Frann’s client, she has been a pleasure to work with.

Her approach is one of mutual respect, transparency and directness, which I appreciate. She brings in-depth technical knowledge of the real estate market, uses a consultative approach with clients and has a business savvy that makes her an effective real estate partner. On top of it all, she is friendly, caring and always acts with my best interests at heart. I have no hesitation recommending Frann to anyone looking for a superb real estate agent!”

- Seller and Buyer

“I have now used Frann for two transactions and I can’t recommend her more highly. Her broad knowledge of what buyers are looking for and expertise in pricing our unit gave us an offer within days of putting it on the market and selling over asking price.”

-Seller and Buyer

Agenda Discovery South End Market Update 2 Clarendon Sales Trend Seller Process Buyer Process Next Steps

South End Condos Total Listed South End Condos - Total Listed 70 60 50 40 30 20 10 0

3/1

4/1 2019

2020

Listings were down 35% in April but seem to be increasing in May up 28% vs end of April, which is a positive trend.

5/1

South End Condos On Market South End Condos - On Market 120 100 80 60 40 20 0

3/1

3/8

3/15

3/22

3/29

4/5 2019

4/12

4/19

4/26

2020

More properties were on the market at each point in time vs 2019

5/3

5/10

5/17

South End Condos Days on Market South End Condos - On Market Snapshot - DOM 80 70 60 50 40 30 20 10 0

3/1

4/1 2019

5/1 2020

More properties were on the market at each point in time vs 2019

South End Condos Pending South End Condos - Pending Statistics 60 50 40 30 20 10 0

3/1 - 3/31

4/1 - 4/30 2019

5/1 - 5/20

2020

A look at pending sales in March, April and May year to date vs year ago shows April pending sales were down 67% and May year to date sales down roughly 18% likely due to COVID. As restrictions ease, it’s likely there will be more inventory and more pending sales heading into June and summer months.

South End Condos 2 Clarendon Sales Trend

2 Clarendon Street Average Price Per Square Foot 2013-2020 YTD $1,400 $1,200 $1,000 $800 $600

Average $/SF

$400 $200 $0 2013

2014

2015

2016

2017

2018

2019

2020

South End Condos 2 Clarendon Sales Trend

2 Clarendon Street Average Selling Price 2013-2020 YTD $1,200,000 $1,000,000 $800,000 $600,000 Average Selling Price

$400,000 $200,000 $0 2013 2014 2015 2016 2017 2018 2019 2020

The Marketing & Sales Process Phase 1

5. Initial Sotheby’s

International Realty Exclusive

To give the Sotheby’s International Realty network an exclusive “first look” at this property, Frann may initally launch the property to the Gibson and Sotheby’s International Realty local and global affiliate network.

1. Initial Consultation Walk through your home, provide guidance on preparing home, discuss listing timeline, selling process and state of the market.

2. Prepare your Home Frann provides guidance on decluttering, cleaning, repairs and updates for preparing and staging your home pre-photography.

3. Market Analysis, Marketing Plan

Send “Introducing” email to Gibson SIR & SIR Broker list. Broaden reach to include select domestic feeder markets, such as New York and DC, and international markets, if applicable.

& Pricing

Frann presents current market analysis to finalize price, marketing & listing plan; we execute listing agreement and decide on offer strategy.

4. Complete Staging,

Professional Photography & Floor Plan Once staging is complete, Frann coordinates professional photography, video, virtual tour and floor plan.

Marketing team will design and professionally produce a multi-page brochure as well as branded inserts that showcase the residence’s features, common amenities and location.

Showcase property on Gibson SIR & SIR websites (over 63% of views to SIR.com are international).

Include property on GSIR’s RealScout exclusive property search.

6. Broad Market Launch When timing is deemed appropriate, Frann will officially launch the property on MLS and begin to market to a broader local, national and global audience, including via the below: When timing is deeemd appropriate to “ At an agreed upon time, send “Introducing” email blast sent to local brokerage community featuring property video and images.

Leverage targeted social media campaigns across GSIR and Frann’s Facebook, Instagram and LinkedIn to maximize digital property exposure.

Property will be distributed to our global property marketing partners, comprised of the most authoritative news, lifestyle and financial voices such as the New York Times, Juwai.com, Zillow, The Wall Street Journal and many others.

Highlight property on GSIR’s weekly email blast, promoting the property to nearly 6,500 consumers, agents in Greater Boston as well as members of our SIR Affiliate Network.

The Marketing & Sales Process Phase 2 10. Hire Attorney and Sign P&S

8. Accept Offer Frann presents offer(s) and we decide on negotiation strategy.

9. Buyers Conduct a Home Inspection These may include home, structural, pest, and other inspections, and should be completed with within 3-5 days of an accepted offer.

Seller hires attorney to draft P&S once offer is accepted. Buyer typically pays 5% deposit upon signing P&S which could occur within one week post inspection. Frann coordinates with Buyer’s agent and attorney. Seller’s attorney negotiates on your behalf with buyer’s attorney and prepares all seller closing documents necessary to complete sale.

12. Buyers Conduct a Final Walkthrough

Day of closing, the buyer will do a final walk-through.

11. Buyers Receive their Mortgage Commitment

Timing varies, but mortgage commitment could come within 3 weeks of signed P&S and a few days before closing.

The Buying Process

1 - Get Pre-Approved For a Mortgage Essential first step. If you don’t have a lender.

I can provide lender contacts.

2 - Begin Looking at Homes We will work together to find the perfect place.

3 - Make an Offer to Purchase

5 - Conduct Home Inspection

7 - Sign Purchase & Sale Agreement

Offer includes good faith deposit of $1,000 and pre-approval letter or substantiation of funds.

This may include home, structural, pest, and other inspections. Complete within 2 – 5 days of accepted offer.

Typically accompanied by a deposit of 5% of the purchase price and signed 7-10 days after an accepted offer.

4 - Your Offer is Accepted, Now Hire an Attorney Retain a real estate attorney; if you don’t have one, I can provide attorney contacts.

6 - Submit Mortgage Application All of your mortgage paperwork needs to be in your lender’s hands as requested.

9 - Conduct Final Walk - Through Typically takes place on the day of the closing to make sure that everything is as you expect it to be.

8 - Get Your Mortgage Commitment This should come about 30 days after you submit your application or roughly three weeks upon signing the P&S.

10 - Close on Your Home!!!

Close 45 – 60 days from the date of an accepted offer, though it can be sooner.

Local KN OWLEDGE. Gl obal NETWO R K.

GibsonSothebysRealty.com | Info@GibsonSIR.com