REBUILDING CONFIDENCE
IN UNCERTAIN TIMES
A
s we work to adapt our businesses to the Covid-19
when will Americans feel safe enough to return to
crisis, fear of economic uncertainty is looming.
normal life? When will people be comfortable going out
The Consumer Confidence Index (CCI), a national poll
and participating in all the usual activities that drive
measuring people’s perception of business conditions,
our economy, like shopping, eating out, and attending
employment, and individual finances, continues to fall
special events? Former Secretary of Health and Human
to historic lows (The Conference Board, 2020). Gallup’s
Services and founder of Leavitt Partners, Mike Leavitt,
Economic Confidence Index, a measure of American’s
encourages business leaders to be mindful of two key
feelings on the overall economy, also continues to
principles as they work to rebuild economic confidence:
fall. Those still higher than during the 2008 recession,
give people adequate information, and be mindful of
public faith in the economy has taken a big hit due to
the use of symbols (Leavitt, 2020).
Covid-19 (Jones, 2020).
DELIVERING KEY INFORMATION
As concerns about further recession compete with
Both employees and customers will feel confident in
personal fears about getting sick, the question remains:
your organization if they are given the information
1 6 NORTH AMERIC AN S WE E P E R JU NE 2020
Vi si t Us
