Stronger Together: Uplifting Others through Service
A
s we look ahead to a new year, many business owners are wondering what they can do to gain ground
families could buy additional supplies. Community service is an important part of many
after a difficult 2020. Employee morale may be a bit low,
NiteHawk employees’ lives. Controller Monica Hoffer has
business is still bouncing back, and we’re all thinking
volunteered for years through her church to support local
about what we can do to make this year better than last.
people in need. She and her husband help supply meals
At NiteHawk Sweepers, one of the ways we keep spirits
and basic home repairs for those recovering from illness or
up is by staying engaged in our community, supporting
experiencing other hardships. Production Manager Danny
causes and organizations we care about. Often called
Vong continually supports a village in Cambodia; he and
“corporate social responsibility,” these activities are about
his family have been able to build a well and several roads
more than duty or obligation—they are reflections of the
through their contributions. We’re proud to have so many
values that drive everything we do. For example, since
employees that are doing good in the world.
2011 NiteHawk has partnered with the Disabled American Veterans Foundation, a national nonprofit that supports over one million veterans and their families each year. The DAV Foundation connects veterans to healthcare, employment, education, and other services to ensure success in civilian life. NiteHawk donates to DAV on behalf of customers who purchase a special DAV wrap on our Osprey II and Raptor II sweepers. In addition to donations, the wrap creates increased visibility for DAV, while helping NiteHawk and our customers communicate support for this great organization and all American veterans. In addition to company-wide initiatives, we have
Regardless of how your organization participates, there are many intrinsic benefits to community engagement. In
many employees involved in organizations and causes
addition to boosting employee morale, supporting
important to them. Last year, one of our long-time
meaningful causes can spur innovation, enhance your
employees was committed to helping his Oregon
brand, and even save money. NiteHawk for example
community that was devastated by wildfires. In his local
has cut energy costs through our use of sustainable
area, 2,357 homes were damaged or destroyed by the
technologies like LED lighting and hydroelectric power.
fires. Together with his church and other volunteers,
Whatever causes you support, giving back helps us all
this employee helped organize relief efforts for many
through hard times and makes us better businesses and
local families that lost their homes. Donations included
better people.
nine cars, seven tractor-trailer loads of household goods
Does your organization have any causes to which you
and clothing, 50 quilts, and twelve home appliances
contribute? Like our NiteHawk Facebook page or tag us
like refrigerators and washing machines. The team also
in a photo of your business. We will help to promote your
solicited local restaurants to donate thousands of meals,
favorite charity! As you set goals for the New Year, consider
and they gathered $34,000 in cash and gift cards so
incorporating charitable initiatives into your business.
2 2 NORTH AMERIC AN S WE E P E R JA NUA RY 2021
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