POP-UP CAFE Buisness Proposal by Giselle Torres Binuya
INTRODUCTION DUTCH CAFE / POP-UP CAFE SITE AREA: HEIGHT: Current studies shows that construction activity can have negative impacts on urban spatial processes and environment. Buildings have a big impact on the environment. That means that the number of built environment is increasing faster than the human population is growing. Then, when in use, buildings are responsible for a significant proportion of all our carbon emissions, while poorly designed and constructed buildings use more energy, increasing the demand on energy production and contributing to global warming. With that being said, the goal of this business proposal is to create a pop up shop that is ideal for different kind of architectural approaches such as, the ability to move in different places, adaptable to the environment, and transformable. A pop-up is an accessible way for businesses of all sizes and budgets to test the waters of physical retail before making a large investment because pop up shop are cost saving with short term commitment. DESIGN CONCEPT The design features a modular pop-up cafe with affordable products and services, able to be transformed, and can be placed in different location such as plaza, mall, school’s field, etc. The pop up cafe is made up of lightweight materials such as wood and fiber. The structure features an outdoor dining area for customers, it is made of deployable membrane structures that is able to be transformed when in not use.
front
rear
right
left
section
perspective
product and services
DESCRIPTION
My product and sevice sample can be seen in the menu with a short slogan describing the experience of the customers once they get the product. The menu includes the mains, sides, and shakes. on the bottom part of the menu are the Services. Offering a tangible way to connect with the clients or customers
WEEKLY LUNCH MAINS
SIDES
Cheeseburger / 50 pesos A scrumptious classic, with all the good fixtures.
bucket of fries / 40 pesos Perfect side for a perfectly made burger! This is for sharing!
Double cheese burger / 80 pesos This melt-in-your-mouth goodness is something you won’t stop eating.
Cheese fries / 40 pesos Good on it’s own, as well as with our burgers. Guaranteed to satisfy you!
Pulled pork burger / 80 pesos Double the patty and cheese, double the fun. Bacon Burger / 50 pesos Sin in a bun, but you won’t have regrets after this because it’s dang good! Vegan Burger / 40 pesos Of course we won’t leave ya’ll behind! We daresay this is the best burger you’ll ever have.
for inquiries +90 7285 834 facebook.com/Dutch-Cafe instagram.com/Dutch-Cafe twitter.com/Dutch-Cafe
SHAKES Vanilla milkshake / 30 pesos The perfect sweetness to match our savoury burgers! Pineapple Shake / 30 pesos Our best-selling shake! This is guaranteed to hit a punch.
market analysis
seniors university students
this analysis describes the potential target audience, their location, the main subject area in terms of how large the location, decision, and needs of the customers. teenagers
other
target audience
user’s journey experience
development strategy Close to the University, because it’s a Pop-Up shop it can be located in many different location, Sustainable materials are used, affordable budget meals for students and others, Offers Unique deployable and modular structures to save up spaces. No customer base Limited semester time for students Abiity to attract customers from University Ability to expand branches Ability to build brand equity Other cafes in the area Changing market taste Limited income