this is What starts here improves the world
this is Giffoni has invented a completely original concept of a film festival, envisioning a place where young people are at the heart of everything, demanding that the attention of the world of culture be turned to the voices that are less listened to, recognizing the younger generations as having the talent, skills and the expertise to play a leading role in both the present and the future.
MUCH MORE THAN A FESTIVAL Every year, thousands of young people make up the largest jury in the world. Coming from more than 50 countries, they are brought together by their love for cinema, their desire to live a unique and once-in-a-lifetime experience and their urge to express themselves freely and be heard. This is what makes Giffoni much more than a film festival.
IMPROVING THE WORLD In 54 years, Giffoni has become a cultural reference point in Italy, a set of values with which young people can identify. It is the affirmation of a sense of global community that counters any division. The Giffoni experience, above all else, shows how happiness can be achieved through empathy, dialogue, art and creativity.
A VIDEO WORTH A THOUSAND WORDS 54th edition July 19 • 28, 2024
THE FESTIVAL For over fifty years, the festival has been the world's benchmark for films aimed at younger generations and families. Over 100 films in competition and more than 150 guests and talents from cinema, TV, literature, music and institutions. Great premieres, the carpet experience, concerts, live performances and workshops are just a few of the events that are open to the general public as well.
HERE ARE
THE GIFFONERS! BOYS AND GIRLS FROM ALL OVER THE WORLD WHO GET TO KNOW EACH OTHER DURING THE FESTIVAL SHARE VALUES AND PASSIONS CREATE UNIQUE AND ENDURING BONDS SEE GIFFONI AS FAMILY AND A PLACE OF OPPORTUNITY
THE MOST POWERFUL MARKETING CAMPAIGN the best way to outline Giffoni is to let the jurors do the talking
A COMMUNITY
THAT IS ACTIVE ALL YEAR ROUND 400 million contacts from July 20 to 29, 2023 300k views on the Giffoni website
*data from OTS Kantar Media
over 270.000 followers on social media channels
3,956,355 people reached on Facebook 4,143,920 people reached on Instagram 20,500,000 impressions on Facebook and Instagram 565 articles on print media 3,799 online news and reports
170 TV reports on national networks
THE LARGEST JURY IN THE WORLD
6000+
YOUNG PEOPLE FROM ABOUT 50 COUNTRIES Elements Elements
+3
3 to 5 years old
+6
6 to 9 years old
Elements
+10
10 to 12 years old
+13
13 TO 15 YEARS OLD
+16
16 TO 17 YEARS OLD
+18 ∞
18 TO
YEARS OLD
IMPACT!
LET'S GIVE VOICE TO GEN Z
200 YOUNG PEOPLE AGED 18 TO 30 SHARE THEIR VIEWS WITH LEADING REPRESENTATIVES FROM
INSTITUTIONS CULTURE SHOW BUSINESS CORPORATE WORLD
FILMS
IN COMPETITION YOUNG PEOPLE CHOOSE THE WINNERS
8 COMPETITIVE
SECTIONS
4000+ SHORT FILMS, FEATURE FILMS AND
DOCUMENTARIES IN PRE-SELECTION
WE LOVE FILMS AND SERIES SO MUCH THAT WE SUPPORT THEM ALL YEAR ROUND
WE LOVE FILMS AND SERIES SO MUCH THAT WE SUPPORT THEM ALL YEAR ROUND
SELECTION OF
CASE HISTORIES GIFFONI FILM FESTIVAL AND ACTIVITIES THROUGHOUT THE YEAR
PREMIERE JULY 2017
PREMIERE JULY 2018
PREMIERE JULY 2019
Release of the trailer on Giffoni social media channels Support to the film with Giffoni-made social content and online buzzing Premiere at the 2019 Giffoni Film Festival with the cast in attendance Video mapping event: "The great kings of the past look down on us from those stars"
PROMO & TALENTS JULY2019
Supporting content on Giffoni social media channels Support to the brand with Giffoni-made social content and online buzzing Neverending Challenge: giffoners sing "Neverending Story" to the series' talents #StrangerThingsAtGiffoni: promotion of StrangerThings3 with the series' talents attending the 2019 Giffoni Film Festival
PREMIERE JULY 2019
Release of the trailer on Giffoni social media channels Preview content for Giffoni social media channels Support to the film with Giffoni-made social content and online buzzing Premiere at the 2019 Giffoni Film Festival Event: "The sky of Giffoni invaded by drones for MIB: International" (followed by Anastasio's concert)
PREMIERE JULY 2019
Release of the trailer on Giffoni social media channels Preview content for Giffoni social media channels Support to the film with Giffoni-made social content and online buzzing Premiere at the 2019 Giffoni Film Festival
SPECIAL EVENT JULY 2022
SOCIAL PROMO & MORE SEPTEMBER 2022 OCTOBER 2022
Special event at the 2022 Giffoni Film Festival with the cast in attendance and first sneak peek of the series Release of teasers and trailers on Giffoni channels Social call to action to attend the premiere in Rome and newsletter recalling the series launch Attendance of 130 giffoners at the premiere in Rome and online buzzing
SPECIAL EVENT JULY 2022
SOCIAL PROMO & MORE SEPTEMBER 2022
Special event at the 2022 Giffoni Film Festival with the cast in attendance and first sneak peek of the series Release of teasers and trailers on Giffoni channels Social call to action to attend the premiere in Rome and newsletter recalling the series launch Attendance of 40 giffoners at the premiere in Rome and online buzzing
SOCIAL PROMO & MORE DECEMBER 2021 MAY 2022
Community engagement and search for participants in the web format "Sul set di DI4RI con Favij & giffoners" on Netflix Futures and Giffoni YouTube channels Support to the series launch on Giffoni social media channels
PREMIERE JULY 2022
GIARDINO DEGLI ARANCI An outdoor space in the very heart of Giffoni's old town, fully customizable. The perfect location for special celebratory events or themed parties.
SPECIAL EVENT DECEMBER 2022
Release of teasers and trailers on Giffoni social media channels Social call to action to attend the premiere in Rome and newsletter recalling the series launch Attendance of 350 giffoners at the premiere in Rome and online buzzing
SOCIAL PROMO JANUARY 2O23
Social call to action (Instagram feed and stories) Newsletter targeting 3-12 years old Instagram live with Charlotte M on Giffoni's Instagram account
MUST-SEE CONCERTS OPEN TO EVERYBODY
OVER THE PAST 10 YEARS
...AND MANY MORE
SHOWS, PARTIES AND LABS OPEN TO EVERYBODY
l a n o i t a n r e t In GIFFONI
INTERNATIONAL EVENTS AND PARTNERSHIPS
SÃO PAULO , BRAZIL
LOS ANGELES, CALIFORNIA
SYDNEY, AUSTRALIA
DOHA, QATAR
DRAWING ON MORE THAN 50 YEARS OF KNOW-HOW
FORMATS DEDICATED TO THE YOUNGER GENERATIONS COUNTRIES INVOLVED INCLUDE
Albania, Armenia, Australia, Brazil, Georgia, Germany, North Macedonia, Poland, Qatar, USA (Los Angeles, Miami, Tampa)
this is
What starts here improves the world
en.giffoni.it
