T
Founded by
Supported by DIREZIONE GENERALE PER IL CINEMA
@
info@giffoniff.it
www.giffoniff.it
+39 089 80 23 001
via Aldo Moro, 4 - 84095 Giffoni Valle Piana (SA)
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@giffonifilmfest
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challenge from analog thinking to digital action The great
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strength idea
Evolution is the most vital of our changing 2
SATISFYING NEEDS REACHING GOALS
I have thought about the opportunity of showcasing the guidelines of the Giffoni Experience 2015 altogether many times, about the festival program, the year round activities and innovation. I was persuaded that separating the two souls was the right thing to do. However, it would have been a mistake to produce two separate containers as it would have meant to disconnect the festival in July from the general context isolating the new activities in a separate body. Giffoni 2015 is to be seen as a whole, as a wonderful creative combination. This is thus the business plan of the 2015 Giffoni
Experience.
It is not just your average year by year program and it couldn’t have been any more different, if you consider the complexity of activities, initiatives and the creative and organizational system that includes various sectors, locations and contents. The challenge stems from this very vision of the Giffoni idea and of its enterprise. In 2009, when the noble and historical definition of “Film Festival” was starting to feel reductive for Giffoni, the evolution became natural: Giffoni Experience. From that moment on many things have changed and that is evident in today’s results.
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Giffoni is still evolving. Its strong connection with the various generations confirms it. Forty five years later, it feels brand new, and keeps on generating stimulating activities that are well integrated with its strong and undoubtable history. Experience and opportunity are interconnected and are pivotal to hit the objectives and mutual goals.  Dreamers. But at the same time eager for new discoveries, new lands to build extraordinary enterprises. It is hard to put this idea in a cage because it was born void of any scheme or standardized concept. Forty Five years later it is still flawed; And it’s beautiful. It defies any rules and theories exalting the absurd; It is extraordinary. Its simplicity represents the devastating strength of what is perceived as impossible. Impossible here, however, means real. It is not a contradiction if Giffoni remains a certainty in an age where nothing is certain and many cultural initiatives are losing their identity, their mission and meaning.
Time requires future, putting your roles into question is a must. The wind unveils so many contradictions and so many useless demands. Asking yourself who
you are, what you are doing, who you are working for and what you have achieved is a must, it should be as a
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natural as eating a humble pie and getting back into the arena. Opening a lively discussion on the idea, the legacy of culture in Italy and especially in the Campania Region with its values, identity, falls, perspectives, aesthetics and so on is a very positive thing for everyone.
Our mind has been open for a long time.
Suggesting a business plan instead of a classic plan, which is by far an easier and more enjoyable read, is not merely a graphic or communicative process. It is a real revolution which strengthens the stability and the whole organization, its multiple competences turning it, more clearly into a real business. Why does Giffoni feel this strong and endless need for change? The achievements over the years have been nothing less than excellent, Giffoni is one of a kind and there is nothing comparable in Europe when you consider the little unknown small town it started from. This makes us proud. Proud of an amazing and charming local community that the world is in love with studied loved, protected and defended by millions of kids from every corner of the world. The strong image that chosen to support the change with represents the evolution of human beings giving the impression of continuous growth and development.
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One should never stop and rest on one’s laurels. When I look back I have a profound feeling of respect and tenderness towards our past which represents our cultural heritage and is available for future generations and researchers to study. It is there, just like in the picture I wanted which depicts part of the Paleolithic paintings of Altamira. The past must not be erased. It is a joining link between what has already been done and the future which is already present. I believe all this is difficult to accept. I know and I am well aware of it and I take on the full responsibility. It is like saying that all that has been achieved is good... but at the same time it is history. However it is not so simple and I will explain why later. What are intuitions? Let me go back to the idea of business: to sense, not to predict, is like being drawn by visions and being able to see yourself five years ahead. This gives you the opportunity to realize in time that things will change that you need to empty your head from ideas which are too connected to tradition and past. For instance: soon many events and many “festivals� will only be a beautiful memory of the past and will be looked at in exactly the same way one can admire the Altamira graffiti; the age of mediocre and depreciated ideas will end as well as that of supposed travelling
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creative talents. Only real “festivals� will resist and they will be the ones which will be asked to give continuity within the cultural system with positive effect in the business and productive areas too. When you love your job and your company you cannot help but see what lies ahead in the future and change things: destroy to rebuild. It is essential to understand what the public wants, its tastes, and attract it with new ideas and proposals, experimenting new languages, using technology at its best as a means of communication. The event must be lived beyond time and space: In Giffoni we love what we do, always,
and the key to success lies in a simple verb: love.
The idea of Giffoni, as surprising as it might sound, is yet to be born despite its 45 years of age. We shall see what happens in 2016.
Giffoni Experience is a driving propulsive force and the films which we propose are the wings for our youth, food for thought, their running legs, allowing them to overcome all obstacles and hurdles they are bound to come across in life. We will find, men, women that despite their origin
or age are able to interpret our day and age positively. We will continue in this direction until we are aware and positive we are doing something useful and necessary
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for generations to come, film and cultural industry; for everyone. We must give real, solid information and data to all our public and private sponsors to all those who have been backing Giffoni for a long time or who have just started. The Campania Region is our main financial supporter and not only must we show them how well the funds allocated to us are appropriately used, we must also show the wealth generated and the goals we reached through the investment. Our main goal with this “planning system� is to create jobs and we will do that by finding the best young energy especially local talent, capable of facing challenges and developing new ideas.
Innovation is the key word of our whole activity. This is a dedicated area, it has enormous potential
and is focused on the development, sustainable growth and competitiveness of all startups, new digital, artistic and cultural businesses. The other two areas that will see huge investments are the new concept of marketing and communication and the digital department. New energy, young people willing to invest and develop their professional careers without having to move somewhere else. Brain drain, of course but towards Giffoni! The network of
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partnerships we are currently creating is a good start for further work opportunities. I can’t wait to give way to our new projects for the web; to give our partners the opportunity to interact with social networks; seeing our Giffoni brand associated to products for schools, families and youth. We are now ready to create new apps for mobiles, to start a new channel dedicated to videogames and gaming. We are already active in the production of multimedia projects for Institutions such as the “Museo Nazionale di Capodimonte” in Naples. We are also proud that the most important daily paper of the South of Italy“Il Mattino” has chosen us to produce and direct a film about their history.
The Giffoni brand is also increasing its value due to the fact that it is exported in many Countries around the world which ask us for our knowhow and idea, also thanks to collaborations with National and International authorities and also thanks to hubs dedicated to young entrepreneurs.
I will say no more now although there is still so much to say on so many different levels. In this new day and age in which communication, marketing, new media, social networks have brought
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about a revolution, companies, businesses find in Giffoni all they need: reliability, modernity, visibility, future, continuity, but first and foremost direct and personal contact. For young people, and their families alike, Giffoni has an immense social value.You will relaize that by reading what they say about us. This is essential for me and soon a lot will be said and read about it. Now it is time to focus on data analytics for the 45th Giffoni Experience and on the many activities that wll be made during the year. Last but not least we will focus on Giffoni Opportunity, a real turning point leading us towards 2020. 2015 is bound to be a crucial year. Giffoni Multimedia Valley - The Campania Region has allocated the first 20 million Euros to the
municipality of Giffoni Valle Piana for the project.
This is also the year of the new European funds for 2015/2020 . Giffoni experience has had a great impact in tourism in the Region and this comes to show how culture can be a huge economic resource. The South of Italy has been going through rough times. The Country has the greatest cultural heritage in the world but is still gasping. Our Region is capable of doing more. Culture must be one of the leading industries. Creating a system,
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synergies, making brave focused decisions, opening up to innovation are the great opportunities we must grasp to come out of the never ending crisis of our day and age.
Claudio Gubitosi Founder and Director of Giffoni Experience
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The giffoni experience audience
AUDIENCE IN AGE
6%
AUDIENCE IN AGE AND ORIGIN
3-9 Anni
22.300
Over 23
ITALY - 87%
22%
10-12 Anni
75.200
10-12
ITALY - 85%
30%
13-17 Anni
105.000
13-17
ITALY - 65%
EUROPE 30%
EXTRA EUROPEAN 5%
12%
18-23 Anni
42.000
18-23
ITALY - 85%
EUROPE 13%
EXTRA EUROPEAN 2%
30%
Over 23 Anni
106.000
3-9
ITALY
EUROPE 10%
EXTRA EUROPEAN 3%
EUROPE - 15%
39%
61%
100%
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Big Data
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Analytics
STAGE UP & IPSOS - Survey Culture and Entertainment 2013
29.2 MILLION ITALIANS KNOW ABOUT GIFFONI EXPERIENCE THE CARNEVALE DI VENEZIA REACHES 34 MILLION THE SANREMO FESTIVAL 29,5 GEX IS THE MOST POPULAR EVENT FROM TUSCANY SOUTHWARDS Gi oni Experience
29,2 million
Festival di Sanremo
29,5 million
Eurochocolate di Perugia
32,2 million
Carnevale di Venezia
34 million
Palio di Siena
30 million
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GIFFONI AND SOCIAL NETWORKS Social networks are essential for connecting with young audiences and they are vital for our communication. Giffoni is on the main social networks such as Facebook, Twitter, Google+, Pinterest, Instagram, Tumblr.
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GIFFONI AND THE WEB The Giffoni Experience website - www.giffoniff.it - is the main communication tool: it is constantly updated with news, information, images and videos about all the yearly activities. The portal is available in two languages (Italian and English). In the last few years visitors have increased exponentially, thanks to the quality of its contents and to the interaction with the networks and apps connected to the site.
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FACEBOOK FAN PAGE - GIFFONI EXPERIENCE Total Likes on 14 January 2015: 116.244
Of all Worldwide Cinema Events
Interaction average in 2014: 14.000
1st for Interaction Average 6th for number of likes
Interaction climax July 2014: 31.500 Total hits July Posts 2014 (users): 1.500.000 Average hits Post 2014 (users): 1.100.000
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data on 15th September 2014 Interaction average 2014: 14.000
FACEBOOK FAN PAGE - GIFFONI EXPERIENCE Peak of INTERACTIONS amongst WORLDWIDE CINEMA EVENTS record on 2 July 2014
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FACEBOOK FAN PAGE - GIFFONI EXPERIENCE
LIKES AND INTERACTIONS AMONGST EVENTS IN ITALY
1st for Interactions during the Event 3rd for Average Interactions 4th for number of Likes record on 15 September
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WEB SOURCES
KEYWORDS: GIFFONI FILM FESTIVAL AND GIFFONI EXPERIENCE
VIDEOS: 21.790 Average Views: 2.000
GOOGLE TOTAL RESULTS: 820.000
VIMEO VIDEOS: 197
Total Followers 2014: 35.600 Increase compared to 2013: +22%
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LIVE STREAMING WEB
Total Unique Users:11.704.907 Average daily broadcast: 6
20-07-2014 3.548.489 Italian Absolute Record
Live streaming of European Championship Final Italy V Spain totaled 2.500.000 requests
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LIVE STREAMING WEB
DETAIL USERS PER REGION
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LIVE STREAMING WEB
DETAIL USERS PER COUNTRY
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WEB SITE - www.giffonifF.it
Time:
2014
Time not recorded:
From 30 March To 27 June 2014 Total Number of Visitors:
145.529
Number of viewed pages:
855.936
Average time on page:
00:03:47
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USERS REACHED ON WEB SITES: OVER 6 BILLION PEOPLE
*Unique users/MONTH PER TOPIC*: potential number of users reached on websites quoting Giffoni - EXTRAPOLA SOURCE
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BRAND VALUE OF GIFFONI ON THE WEB The 2014 online achievements of Giffoni Experience further improved the brand reputation on the net. In 2014 the online value of the GIFFONI Brand (Equivalent advertising value - EAV) can be rated in over 30 million Euros.
*(updated to 3 November 2014) FONTE EXTRAPOLA
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Giffoni Experience 2014 on MEDIASET channels was seen by over 70.360.500 viewers - 30 days on air, RAGAZZI AL CINEMA/YOUTH AT THE CINEMA: 11.000.000 - Daily on Canale 5 (1.35pm): 24.052.500 - Daily on Italia 1 (12.20pm): 4.723.000 - Tg5, Studio Aperto, Tg4: 20.000.000 - TG Com: 10.000.000 - 500 commercials distributed on Mediaset channels for event promotion - ITALIA 1 special – Supercinema: 585.000 *AGGREGATE DATA – PUBLITALIA SOURCE
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Over 33 million viewers followed Giffoni Experience on public networks. Coverage on various tg: TG1, TG2, TG3, TGR Campania, Rai News 24 Special RAI GULP
10 million contacts • SKY CINENEWS Highlights ( loop programmed on all SKYCINEMA channels) • Insight on SKY 3D • Daily updates on SKYCINEMA Facebook and Twitter pages
Regional broadcaster LIRATV had thousands average viewers on Digital and Hundreds of Thousands in streaming.
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RADIOS Hundreds of interviews and reports
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PRESS
30 MILLION
Readers reached by the Giffoni Experience thanks to news reports in 2014
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PRESS SPECIALS
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Giffoni Experience the ingredients of success «FESTIVALS - in Richard Wagner’s words - are extraordinary events, in extraordinary places, in particular time frames». Giffoni Experience is a one of a kind event; it doesn’t take place in an extraordinary place but rather in a country-esque setting; it explodes in Summer but resonates all year round. There are over 2000 festivals in Italy. They were once part of religious festivals but are now stand alone events. The reasons behind their success lies in their ability of expressing the genius loci, highlighting the local resources and challenging their own creative and organizational skills. Furthermore, supporting the lacking school system, fighting the void in television and encouraging local culture and economy alongside entertaining, provoking and sometimes even going as far as shocking. There are around seventy festivals in Campania but Giffoni is the only one with a unique format stemming from films for youth but embracing both high and low culture, youngsters and adults alike. If global means being local without walls, Giffoni is the most global event that ever existed, so much that there are over three million people watching it every day thanks to its streaming channel. When Robert De Niro or Meryl Streep, Richard Gere or Wim Wenders, Roman Polanski or Michail Gorbacev spend a day together with a jury of 3.500 youth and end up singing together for peace in the main square with youth from all over the world alongside a crowd of farmers, students, artisans and other local professionals in a region which is burdened with camorra you cannot deny that something great is happening. The strategy of governments stresses the
importance of economic development in light of cultural progress. However this paradigm has proved to be an epic fail. The strategy chosen by Claudio Gubitosi, the Director of the Giffoni Experience, is exactly the opposite: developing the culture of the area in order to obtain economic growth. Starting with three year old children. That is how young the youngest jurors are and that’s how old the current Mayor and the President of Giffoni were when they participated in the jury for the first time. A festival is not a collection of shows put together on the basis of what’s available. The primary material of a festival should be a collection of ideas that are ever evolving in light of culture and passion. In over 44 years of activity Giffoni has never repeated itself: It went from being Giffoni Festival to Giffoni Experience to being Giffoni Opportunity . A Festival should not create separation but unity. Giffoni is capable of attracting 200.000 people and hundreds of volunteers from all over the world to collaborate in an unforgettable experience. Giffoni receives both public and private funding. So what kind of results have Gubitosi and Giffoni achieved with their festival? The town and the neighboring areas have seen an increase of the population of over 10.000 citizens. 50 new Bed&Breakfasts have made it into a hotel-town. 3.500 youth in the juries come from all over the world and are hosted by local families for fifteen days creating a huge International network. Likewise the local youth travel to International festivals in various countries sch as Poland, Australia, Brazil and Qatar.During the closing press conference of the 44th edition, Caterina Miraglia,the Councillor to culture of the region, who has always been a big supporter of Claudio Gubitosi’s idea, has identified Giffoni Experience a pivotal cultural experience. Back in 1982 legendary director François Truffaut claimed: «of all the festivals in the world Giffoni is the most necessary». He was right. Prof. Domenico De Masi - Sociologist Da La Repubblica del 30 luglio 2014
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CAMPANIA thatproduces and works The
The Regione Campania, the main public investor of the Giffoni Experience, has supported the project thanks to the POR (Piano Operativo Regionale) and PAC (Piano Azione e Coesione) funding.
These new financial measures have brought an increase of the activities and created continuity which has had a positive economical impact on the area allowing an International expansion of the project.
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The Campania that produces and works Giffoni Experience answers the Regione Campania and Europe with the following results: Satellite activities During 15 days in July, the business created by the festival is of over 13 Million euros. The multiplying effect amounts to 250%. There are 2,5 Million euros being reinvested for every Million. The Giffoni Valle Piana area, once a desert, now offers over 1.200 beds, hundreds of restaurants and new enterprises. This is alongside what is already offered by the Amalfi Coast and the city of Salerno. This data has been the object of study of many Italian and European universities. Reached Goal Occupation The Giffoni Experience is composed of 60 full time employees and collaborators and 200 part time collaborators. 80% of the employees are from Campania. Over 300 enterprises work with Giffoni. The initiative creates employment in hotels, restaurants, and other Touristic businesses. This data does not include the occupation created by other initiatives produces by Giffoni Experience in other parts of Italy. Reached Goal PROMOTION OF THE REGION During the year Millions of people come to Campania thanks to the activities promoted by Giffoni on the social networks. The main event is in July with an attendance of 3.600 youth from 50 countries. 80% of these are first time attendees. They come alongside Thousands of families, chaperons, journalists, TV crews, artists and talent. During the event Thousands of press outlets are focused on the Giffoni experience. reached Goal
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The Campania that produces and works The REGIONE CAMPANIA abroad Thousands of people come to Giffoni in July from all over the world whilst from September on Giffoni promotes its hosting region all over the world. Since 2010 Giffoni has collaborated with many European and extra European countries thanks to the Voyager project. There are currently collaborations in 30 countries. Reached Goal Network Giffoni Experience cooperates with National and International organizations. Giffoni collaborates with local entities too promoting events that would go unnoticed otherwise. Reached Goal Continuity 280 days of activities all year round and all over the world. A one of a kind event with initiatives such as MOVIE DAYS, which targets the schools in the region. Reached Goal The sense of Europe for Giffoni Giffoni is different. 60% of the films screened in Giffoni are produced in Europe. Particular attention is given to the new “regions� that aim at being part of the Union. 65%of young people come from Europe. 50% of activities abroad are carried out in Europe. When Giffoni Experience takes place beyond the European borders, the focus is on promoting Europe. Reached Goal
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The Campania that produces and works Social The Social value is pivotal for Giffoni. The people who visit Giffoni are struck by its magic and energy. The experience brings young people together. Youth from different worlds and walks of life. Giffoni encourages confrontation. It is a fruitful experience focused on energy, sharing, discovery. Giffoni is happiness. And you can breathe it all around. Reached Goal CONTROL The results of the Giffoni Experience are constantly under scrutiny. Among the 20 recipients of the funding, Giffoni was the only project to pass the test for its cultural value, number of activities and results. For this reason it received the green flag. Reached Goal
“Giffoni: thank you on behalf of Italy. You are an inspiration for those who wish to invest in culture�. Giorgio Napolitano President Repubblica Italiana September 15 2010
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Giffoni, TOURISTIC ATTRACTOR Giffoni plays a huge role in the promotion and development of tourism in Campania. From January to August 2014 foreign tourists in Campania have increased 8,2% on 2013. Napoli + 7% Salerno +18,2 % The number one region in the South of Italy with 7 Million visitors The traffic at the Napoli airport increased 9,2% in the first 9 months in 2014. International traffic 19,9 % ( Banca d’Italia November 2014 data)
In the South of Italy cultural tourism represents the most significant added value. There is a great disproportion between the cultural offer and the potential and requests. Campania has a lot of potential but does not implement it to the fullest.
SYSTEM
There needs to be more synergy (Cultural heritage - Environment - Tourism - Food and Wine business) and more investments in culture to increase the income
2015 - 2020 + system + investments = bigger results
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5 4
edition 17-26 July 2015 39
August 1982
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THE THEME The selection of the theme, is shared with our fanbase. The theme is the result of the Giffoni youth’s choice. Giffoni is the place where they can voice their opinions and they chose CARPE DIEM. Carpe Diem is the shout of Thousands of youth all at once with the Giffoni Experience for the 45th edition. Carpe Diem is an invitation and a concept. It is an invitation to make your life extraordinary. To not stop, to never delay to “after” what you can do now with courage and passion. It is a warning like the one whispered by professor Keating (the late Robin Williams) to his students in “Dead poet Society”: life is too short and youth is temporary and for this reason it must be seized and lived to the fullest so to enjoy its uniqueness. It is an ancient idea, but forever young. Carpe Diem is the beautiful saying that Horace used to express the idea that “living in the present” is the best way to claim one’s individual freedom and existence. Carpe diem does not have for us the same “distorted” value it had during the Renaissance (inviting to enjoy the ephemeral until the last day of youth), but it is a philosophical concept linked to the awareness that the future does not belong to us. We cannot foresee it. However it is possible to “determine “ it in some way with the “present” actions (here and now). With this theme we want to encourage our audiences to seize the opportunities, the joys of today without worrying too much about the future! Let’s seize the day every day!
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The author
Domenico Manno, a Neapolitan artist started as a graffiti and street artist. In 2002 he started working in digital arts. Illustration and interaction design. He starts showing interest in the relation between design and new media in 2003 and collaborates with various agencies as the Art Director. In 2006 he moved to Rome and collaborated with brands such as Fox Channels Italy, The History Channel, L’Oreal Paris, Eni, Xbox. In 2010 he published Nocolor Sketch, his first book on the evolution of lettering in street art. In 2011 he starts working for one of the major communication networks and begins his work in advertising. He has worked for As Roma, Dacia, Heineken, Jaegermeister, Renault and Unicef as the Creative Director. He is currently the Creative Director of one of the main Italian players in communication.
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The youth and their parents speak Gianmaria …I have so many memories and emotions about this event that all I can say is: thank you. This last edition gave me unforgettable moments and friends whom I don’t want to lose. My Masterclass friend Nicola was right when he said “Happy are those who dare to be different and Giffoni is the happiest festival”. This happiness which sometimes leaves me is something I always find whenever I go to that little town that hosts the entire world. A mum Every year together with the Festival we add a little piece to the education of our children, with the hope that the teachings and the examples we are giving them today will lead them to become the protagonists of a free society with no cultural barriers Tomorrow. The Giffoni experience came in a very important moment in my son’s life and I think it will never abandon him. Marta Giffoni Film Festival, You are fantastic. I will never stop telling everybody how cool it was and will always have a special place in my heart. I will go back again next year, and then the year after, and the following one too…I will never grow tired of it! There is so much passion in the air and it’s so much fun to sleep there and meet your peers from all over the world… Thank you for everything.
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Alessandra A tribute to a wonderful experience that the fantastic people I have shared it with have made absolutely unique. I wasn’t sure it would have been worth it: the stress, the mayhem, travelling alone, not going to the beach. But in the end it was. This year was even better than last year and the future experiences have big shoes to fill. Giffoni is a gift and I hope there will be at least another 44 editions. Kiara The magic, the atmosphere of Giffoni can only ne experienced in Giffoni because Giffoni is out of this world, an enchanted place and there is no other place in the world where children, youngsters, dreamers, both young and old have such smiles. I love Giffoni because it reminds you of how beautiful life can be.
Antonella (mum) The GFF however you look at it is a life changing experience which is hard to describe. I would like to encourage everyone to participate with their children because watching films together, or being there with them at the blue carpet or walking around the town will make you connect on a stronger level than ever before. You will be amazed to find out that many of your dreams, hopes and emotions are the same as your children’s. Thank you Giffoni!
Enza I am at home. I carry with me many positive thoughts and the memories of wonderful people. The kindness of who opened up their homes to me. An unforgettable experience that fills me in with pride as its magic yielded from my wonderful South. I carry with me the commitment of all those who have worked for this festival for 40 years with passion and skills. Thanks to all the people who I had the opportunity to meet whilst I was there and also to the ones I didn’t meet but were there.
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Martina In the film “Hugo Cabret”, one of my favourite films ever, the young protagonist explains what film means to his father and subsequently to me. “It was like seeing his dreams in the middle of the day”, he says. And while I was in Giffoni I thought about this many times over and it was like living a daydream indeed. This was the first time for me and it meant so much because it made me a little more fearless towards the unknown. Giffoni immediately felt like a cradle to me, I felt comfortable and adapted easily. Everything was so natural and couldn’t have been any better. Grazia There are words that I have a hard time saying such as: I LOVE YOU. I always thought that by saying those words I would have given myself completely to the person in front of me and that has always freaked me out. However, Giffoni, being the magical place it is, was able to turn my life upside down in the last nine years. Giffoni changes every year and has the power to make me let my hair loose with people I hardly know probably because we all share the same passion and fire in our bellies. I think this is what Giffoni represents. I don’t have any problems now shouting I LOVE YOU. Thank you for allowing me to be who I am, with all my flaws and for giving me the opportunity to get out of my shell.
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Eva …Why did the Giffoni Film Festival have to end? I can’t accept the fact that such an amazing experience has to come to an end. In the past three days I have been on a rollercoaster of emotions thinking about the daily routine, which was sometimes hard for all involved but at the same time so rewarding in terms of what we learnt and what we experienced all together. Once I was back home I couldn’t help but feel a little melancholic as everything was so different from my sister’s height to the familiar streets of my home town Genova.
Parents We are Simone and Sabrina’s parents. The participation in the GFF has helped our children to make a lot of progress culturally and as human beings. They have changed. Simone has understood the importance of learning different languages. However the real miracle happened with our daughter Sabrina who has learnt to love herself thanks to the festival.
Valeria (mum) I have been involved in the GFF for many years. I have two children in the jury and for this reason I have hosted countless kids at home, each one of them has left a mark in my children’s lives. This last edition was incredible and we miss the girl we hosted so much and are feeling a little melancholic for this reason. Ciretta (mum) My daughters have been part of Giffoni for many years. As a parent I can say that it is a wonderful experience for many reasons. I really love the fact that Giffoni is also very involved in social campaigns for kids.
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remember my first day at the festival very clearly. I remember not wanting to get out of my house to dive in the unknown. I remember the butterflies in my belly. However once I had my eyes set on that wonderful setting, one I had not seen before, I suddenly started feeling well again. It was 2005. Nine years have gone by since then, ten editions. I have always felt at home there but I have seldom felt stupid and ignorant and like the fifth wheel. But I have also felt good. I felt understood, a genius, I felt the love! I have sometimes had harsh words for the festival. I got mad, shouted. I have shed tears and have felt part of something grand. This was my last year. I am happy to say that the festival still has a lot of potential and will keep on getting better.
Lorella (mum) My son was so happy about his experience in Giffoni. As a mother I noticed that Giffoni had changed him for the better as soon as he stepped foot in the house. He is more confident and isn’t afraid of voicing his opinion anymore. Giffoni is a very good example for all of us. Rosario My life has always been plagued by one thing: my being late. I
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Graziella (mum) For the first time my four children took part in the +10 section. To tell you the truth I pushed them to make this experience as I have always been a fan of the event. It would be reductive to say that it was a beautiful experience. I always thought it would be a stimulating and rich experience but I have to admit that the organization and the competence of the staff of the festival exceeded my expectations. My children have learned a lot and are more mature. Their host was Carmelina and her warm hospitality really made a difference. She has become a good friend and we are sure it will be a long-lasting relationship. Kudos to all the people involved in this wonderful event
Leonardo I remember the introductory speech for all the jurors of the +16 section which claimed that we would be different people at the end of the Giffoni experience. I must admit that everything you said was true. When the festival was over I was very sad but at the same time happy because I had the strong feeling that I would never forget this wonderful experience and that I would definitely be going back the following year. Please never stop doing what you do! We are living through very difficult times where everyone just seems so self-absorbed and only communicates through virtual chats. You pushed me to go the extra mile thanks to your love for everything culture. I could never thank you enough for what you are doing. FRIENDS FOREVER Inuk and I met in Milan 4 years after our last encounter in Giffoni in 2010. We found an old picture of us dating back in 2008 when we
had first met and it was crazy to see how much we had changed but at the same time how much we still had in common even after all those years. Long live, Giffoni!
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The Giffoni Experience represented a milestone in the life of the three +16 jurors from Seattle. They made new friends from all over the world and watched beautiful films which fortified their passion for film. The icing on the cake was the opportunity to meet talent such as Richard Gere, Dylan O’Brien and Alan Rickman up close. The trip to Giffoni encouraged our jurors to ask questions and get to know people from different walks of life and cultures. Young people have the chance to change the world but they can only do it if they can see it and Giffoni opens their eyes. As the director of a film festival for young people myself I can say that I was incredibly inspired by the festival – it was a wonderful experience from the beginning to the end. Viva Giffoni! Elizabeth Shepherd Director of Seattle film festival The 2014 Giffoni Experience was simply one of the greatest experiences of my life. For a film buff such as myself it was wonderful to discover new films and to have the opportunity to discuss about them with other people who share the same passion. Furthermore it was a wonderful experience on a human level as well! I had the opportunity to learn a lot about the various cultures of the world. I have made a lot of friends with whom I am still in touch. It was a very intense experience with stars such as Richard Gere and Alan Rickman. It will be hard to meet them again so having the opportunity to ask them questions was indeed great. Thank you so much for this wonderful experience! Antoine Desrues Rouen - France
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Giffoni is the anti-rethoric Festival is when I realized that Giffoni should represent for many people a sort of rehab, a detox from language and prejudices (ideological and professional) that often make communication hard and heavy. For those who still don’t know, the Giffoni Film Festival was created by Claudio Gubitosi in a small town half an hour from Salerno. Giffoni Valle Piana is over a Thousand years old however basically it came to light thanks to the Festival. It is not a touristic attraction and it is not so close to the beach nor to the mountains. It is not so easy to reach but this year I had the chance to meet journalists from all over the world. There are no special resorts or huge facilities and it is a self living event. There is no glamour but substance although it always hosts International film stars such as the likes of Richard Gere Alan Rickman or Lea Michele. If you happen to take a stroll and breathe the air of the cinema village you will realize how unique a phenomenon Giffoni is. Exported and travelling worldwide from the ex Jugoslavia to Brazil. There are film screenings all day long along with all the master-classes. Mine took place in an enchanting place. At night there are concerts. For instance Negramaro attracted “10 Thousand people to the cinema village, 10 thousand around the city and 10 Thousand at the stadium.” quoting Gubitosi. When I arrived I saw Rocco Hunt stalked by his fans who were still speaking about Giorgia’s gig, a famous Italian pop singer) and were looking forward to seeing Emis Killa or Coez and Zero Assoluto with great genuine enthusiam. “Next year we will have more gigs”, said, Gubitosi, the creator, he is the kind of person whom you know was born to share communication. Perhaps this is the reason why the GFF is amongst the great Festivals of the world and is so popular with audiences especially under 30s. Giffoni is a real treasure for the future and a true investment if you wish to get in touch with a lively and throbbing audience against all ideological stylistic barriers. You need to be curious, very curious and if you are, you will seriously be thankful.
Premise: I am not used to writing in the first person. An incredible journalist once told me: “Reporters should be mirrors and mirrors only reflect others”. Now it is time for me to become the reporter of “my” Giffoni Film Festival. I took part in a “master-class during the 44th edition. I should have given a lecture on music journalism but I ended up attending a lecture of the youth. I came out of the class richer and it is a memory I shall cherish with pride forever. I learned. That’s right what the Festival, which ended its 44th edition yesterday, is. The Festival teaches everyone a lesson. To us journalists who should learn to be more curious and less autoreferential. And for other Festivals which should be less rhetorical and influenced by all the Mr “I know it all” who represent the worst cases and are against the evolution of art. In Giffoni “juries” are made up of kids of different ages, and not of critics who don’t get their hair down and who think they are God’s gift on earth. I had the chance to get to know these teenagers better by speaking with them and they inspired me to write more articles than in many other formal occasions. After asking for their opinions about films I could have written far more focused and better reviews than the ones I get to read every day. This Paolo Giordano - “Il Giornale”
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Competitive Sections Competitive Sections Elements +3 +6 +10 There are three sections for children up to 12 years old.
Elements +3 The
best of animated shorts for children aged 3 to 5. The films selected are works produced by animation schools, young independent authors and great masters of the European tradition. Various skills are involved: from puppets to 3D and a more traditional 2D. Elements +6 Feature films and short films (fiction and animation) carefully selected. An important rendez-vous with cinema, especially the European one, describing the world of children from 6 to 9 focusing on the most realistic side as well as on fantastic and adventurous visions. Elements +10 Feature films and short films introducing kids from 10 to 12 to more complex forms of story-telling. Pre-teens go through a time of huge changes and start feeling the strong need of a different approach towards them. Children at this age are ready to face and appreciate new adventures but also to deal with issues connected to the modern world with great sensitivity.
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Competitive Sections Competitive Sections Generator +13 +16 +18 Generator +13
Jurors are now officially in the turbulent years of adolescence. We have a great passion for telling stories about their anxiety, their emotions that are without boundaries. Teens at this stage are so wonderfully instable they can be the happiest or saddest people in the world in a tick. Teenagers in our films are intense, real and their stories are ready to be discussed by our smart passionate jurors.
Generator +16 it is the section in which the “sweet
wing of youth� often turns friendship into troubled love at times marking traumatically the end of all childish delusions in the name of the search for higher certainties or painful sacrifices. Generator +16 is often the place where doors are slammed and silences separating children and parents mark a generation gap: in order to cross the border, to become an adult you need to jump alone.
Generator +18
This section is addressed to university students, parents, teachers, film buffs. This allows us to discuss about childhood and youth more harshly and violently. The ravenous and ferocious world of adults collides with the one belonging to children and youth in so many different ways. In our opinion describing these collisions is essential for a Festival dedicated to the new generations.
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Directors of the 44th edition
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GIFFONI EXPERIENCE AND FILM PREMIERES Giffoni Experience over the years has had the opportunity to premiere amazing and important films. This means our festival becomes the main privileged screen for extraordinary premieres often accompanied by their protagonists. In recent years we have hosted young idols such as Logan Lerman and Alexandra Daddario who opened the second installment of the Percy Jackson saga in front of thousands of excited fans. We also hosted the tricolour arrows WeFly during the 44th edition and Step Up All In stars Ryan Guzman, Lorella Boccia and Gue Pequeno who also met the jurors before the premiere. We also premiered box office hits Monsters University and Madagascar 3. We could go on for ages: Each GeX edition hosts some of the best films by international Majors and Italian distribution that give us the exclusive possibility to premiere the most important films before they open in cinemas in Summer and Autumn. What makes us different, from other events that host premieres, is the great involvement and interaction on a communication level that we establish with distributors. Our strong social networks ( we are the strongest in Italy and one of the best in the world) enables us to plan a very effective and accurate promotional campaign. Each premiere is launched massively before the festival, covered extensively during the event and first and foremost is supported after the Festival before hitting the big screens all over. Special photos, videos, featurettes and trailers released for our social networks alone give great visibility for the companies and at the same time come to show how well we are considered by the Italian film industry and also beyond Italy.
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Premieres - Continuous promotion
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My GIFFONI
MyGIFFONI stems from the GFF promotion of films for youth and films made by youth and with youth by the GFF itself. The MyGiffoni contest is dedicated to audiovisual projects made by students backed by Schools and Cultural Organizations and also by individual students under 18. The section is used to promote films made by youth but also to have a better understanding of the needs and the dreams of children and young people. The 5th edition of the contest will serve as a window and a map of the dreams and issues our youth have to live with on a daily basis. Videos are seldom used to raise awareness to local issues. We receive over a hundred videos each year from all over Italy and we are sure that the numbers are destined to grow.
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Parental Control - Children and youth for parents to see
The section is dedicated to the parents who chaperone their children to Giffoni. The section includes the best of family films for all the parents to see while they wait for their kids to finish their activities.
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Gex DOC - A journey in the real world The section launched in 2014 is dedicated to documentaries revolving around family, infanthood, coming of age stories and youth. A journey into the real world with some pleasant surprises for the adults in the audience who are called to judge the films.Â
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ROBIN WILLIAMS MARATHON Robin Williams’s tragic death left a great void in all the fans of his great talent and sensibility and in particular in his many young fans. Robin Williams was a versatile talent and the humanity he conveyed to each one of his characters, in every single one of his faces and voices is sorely missed. He was the teacher everyone dreams of. The one who teaches while entertaining you (“Dead Poet’s Society”). He was the perfect father (in” Mrs. Doubtfire”), who will stop to nothing to be near his kids. He was the best of doctors, both professional and human (“Patch Adams”, “Will Hunting”, “Awakenings”). He was the staring guy everyone would like to meet to caa little of that magic in life “(The Fisher King” and “The adventures of Baron Munchausen”) and most of all the eternal kid who never stops playing (“Hook”, “Jumanji”). For this reason Giffoni Experience is proud to dedicate the opening marathon (in the year of Carpe Diem, strongly connected to his professor Keating) to the unforgettable actor.
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CARPE DIEM
Different shorts, an exploration in animation and in its multiple evolutions. Europe is as always one of the main players for shorts made by up and coming artists and maestros on Carpe Diem, where you will surely find the touch of the artist.
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MADE IN QATAR in collaboration with
Made in Qatar films made by filmmakers from the Gulf are presented in Giffoni. This is part of the agreement with the Doha Film Institute. Films were made thanks to DFI’s support and are an opportunity to see the sensitive narrative ability of the directors together with their ability to handle and manage all the state of the art and technology made available by the Institute.
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MADE IN MACEDONIA in collaboration with
Films made by young Macedonian Filmmakers thanks to the support of the Macedonian FIlm Agency are presented in Giffoni as part of the agreement.
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MADE in Georgia in collaboration with GNFC
A special showcase of Georgian films by directors who are making very interesting works recognized in Festivals worldwide. These films are made thanks to the support of the GEORGIAN NATIONAL FILM CENTER.
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MASTERCLASS - meetings, workshops, jurors
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MASTERCLASS - Masters of Italy Masterclass is aimed at Q&As with musicians, artists and writers. This is a great opportunity for our youth to meet with great artists.
Co-financed Project:
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Antonio Marini, General Attorney at “Procura Generale della Corte d’Appello di Roma”.
Direzione Generale Cinema
per il
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Made in Campania Awards The Scuotto brothers have once again been tasked to create the Giffoni Experience awards. Unique and exclusive works of art which stem from the great Neapolitan pottery tradition. Salvatore and Emanuele Scuotto (La Scarabattola), will create the awards for all the talent and films. The awards are: GFF AWARD, GRYPHON AWARD and the prestigious TRUFFAUT Award.
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Star & Talent 69
Star & talent International stars do not come to Giffoni to plug a film or music but to meet the youth and answer their questions. Here is a gallery of photos of the talent who took part in the past editions.
Dylan O’Brien: «I wish there was a Giffoni in the USA».
Nicolas Cage: «Giffoni is a wonderful opportunity for youth the world over to meet and discover the beauty of being different».
Richard Gere: «Thank you. I didn’t know what to expect, but this is a really important festival. This is all very special. Being a part of it gives you great responsibility. You are hand-picked from different parts of the world and brought here in a place where you are expected to excel».
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“Giffoni is an interesting event that reaches out to the ‘new’ audiences. We can only imagine how much these young people will learn from this experience. Life itself is a film”. Paul e Mira Sorvino
“I wish to thank you for inviting me here. Viva Giffoni, the questions you guys asked me here are much better than the ones I have been asked in any press conference around the world. Many of the characters I play are evil and some are even bastards. I didn’t expect Borat to be so successful, on the contrary I thought it would be a niche film. He was a racist, an anti-Semite and a very ugly man”. Sacha Baron Cohen
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Luca Argentero: “Is Giffoni already over? Shame, it’s great to be able to speak to the audiences of the future”.
Cesare Bocci: “The Giffoni Film Festival is an incredible product which should be recognized everywhere in the world. A cultural review focused on films for the youth combining two explosive elements: a privileged channel to go straight to the people’s hearts and the future of society”.
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Pif: “Giffoni is an incredible place! I wiIl come back next year and bring my new film”.
Ferzan Ozpetek: “Giffoni, one of the greatest festivals in the world”.
Ornella Muti: “It was a great honor to be the guest of honor of the Giffoni Film Festival”.
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Meet & GREET The M&G with the stars is the moment when the fans meet their idols. It is a gift for the young people, and sometimes not only for them, who share the same passion for the talent of the Big and Small screen. Thousands of teary-eyed fans with pictures of their favourite stars camp out for days just for a glimpse of the talent they adore. And then
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the Q&A in the room full of excitement. The first meet & greet was launched in 2012 with “Glee” star DIANNA AGRON which was followed by meetings with Dylan O’Brien, Lea Michele, Matt Bomer and Alan Rickman who attracted Thousands of fans from all over Europe. 2015 is set to be yet another exciting year for the fans.
The night is for music, huge crowds dancing to the beat of the most popular Italian songs. An incredible mix of music to wrap the day up. Rap plays a pivotal role in the GMC 2015. 2015 marks the return of the Giffoni Piazza Lumiere among the core locations for a talk show about music. The Biggest names and up and coming talent in Italian music. Giffoni offers this free of charge for its attendees.
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Giffoni Entertainment
Co-financed Project:
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During the Festival Giffoni suddenly turns into an enchanted and magical place for 10 days. The piazzas and the streets turn into a stage and the spectators are happily involved in over 200 eccentric, spectacular and astonishing shows performed by 50 entertainers and companies from all over the world accurately selected throughout the year.
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Happy village During the Festival Hollywood Park becomes a Happy Village with lots of entertainment, relax and games. Thanks to the help of sponsors this space becomes the ideal place where our jurors can spend their spare time and recharge their batteries after a long exciting day.
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ExHibition Once again in 2015 Giffoni will host exhibitions leaving space to the figurative language of art. The works of excellent contemporary painters and photographers will be exhibited at the San Francesco Monastery. CARPE DIEM will be the thin line joining all the works and Salvatore Colantuoni will be the curator.
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GAME EXPERIENCE Experts studying children’s learning processes, as well as the application of new technologies to science of education, have also carefully studied all the new tools and instruments modern children are using. SIlvia Carbotti, researcher says: “by eliminating all those barriers that input tools like a mouse, a joystick and keyboards represent, touchscreen technology ends up turning the user experience into a stimulating one, however without the anxiety to do well that often are the real reasons for quitting a game or a website”. The idea is to make contents for tablets for teens”. It is very important to help teachers and parents choose the right apps and video games according to the users age and also according to educational goals. Game Experience labs aim at creating a space for children and youth to play but also to learn, and develop one’s ability to read and focus.
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Karting in Piazza - Driving safely Karting in Piazza is a national event for road safety organized by ACI Automobile Club Italia taking part together with ONU in a broader campaign called FIA Action for Road Safety sponsored and supported by world champions Alonso, Vettel, Hamilton, Loeb along the likes of many other famous drivers. Alex Zanardi F.1 driver, winner at Indianapolis, and Olympic champion greeted and invited Giffoni Experience youth to drive safely. The main goal of the event is to raise awareness towards road safety thanks to the help of sport champions. Each child participating was appointed as “Road Safety Ambassador” and was awarded a diploma. Over 2000 people joined the event during the 44th Giffoni Experience at the Piazza “Lumière” where children were educated towards road safety thanks to a special circuit specially set up for the event with lots of fun activities with the aid of expert educators. The event will take place again during the 45th edition.
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YouFilmaker - Knowing to understand The “YouFilmaker” is the first international festival of independent youth production inviting youth to describe the world around them, their stories and relations with the dignity of authors speaking out their opinions. The main goal of YouFilmaker is to encourage youth to discover the beauty in people from very different backgrounds and culture sharing the universal values and respect for human dignity. writing screen plays, editing, post production, posting and sharing on line will give the opportunity to acquire technical expressive competences, through a language used by the great majority of youth. The project financed within the “de minimis” project of Regione Campania, focuses on the issue of migration considering the
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folowing points: peace, sustainable development, awareness and cultural diversity. Schools will be the protagonists of short films, advertisements, and videos realized by teens aged 12 to 15 and youth aged from 16 to 30. Mentoring USA-Italia Onlus is the main partner of the project: Idicom (Istituto di Didattica della Comunicazione Multimediale), Giffoni Experience, Cineama, the Università degli Studi “La Sapienza” in Rome, “Alliance of Civilization” United Nations agency, the Associations Orion Algeciras - Spain, Arej in Tangier – Morocco, Darna Theatre in Tangier - Morocco. the project was launched in March 2014 for schools and youung filmmakers and will end in April 2015. A Festival will be organized in one of the most traditional and equipped locations in Campania.
A conversation about adolescence Giffoni is the capital of adolescence and is thus always paying attention to the changes revolving around the world of adolescents in modern society. Adolescence is by definition the time of change, from various perspectives: physical, mental and social. The social changes in modern society, in particular in sectors strictly connected to the world of young people make it really hard to get to know our youth so to support them in their development as adults. In order to have a better understanding of the fickle world of adolescents Giffoni sets up meetings with psychologists, teachers, parents, artists, writers whose contribution aims at getting to know our youth and making sense of adolescence. Today’s youth are under a lot of pressure. On the other hand parents have a hard time understanding thei children and letting them go. Being a little less over protective, avoiding parents who would like to keep their create a dialogue with their children who to speak for them and giving them more children with them as long as possible. wish to be heard. freedom to experiment is never easy for Giffoni aims at encouraging adults to
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Giffoni Youth Media MARKET
For the fourth year in a row the festival opens its pre-selection to the industry professionals with an interest in the global production (features and shorts) dedicated to the world of youth. Guests can watch the films free of charge in the beautiful setting of the Old Copper Factory which will also host the future audiovisual library sponsored by the Regione Campania.
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university salerno
A research carried out by the “Università degli Studi di Salerno” has claimed the festival experience to be socially relevant. The subject of the research helmed by prof.ssa Carmen Gallucci was the Elements +10 section. The results were presented at the GEX 2013. A sample of 624 youth were asked to complete a questionnaire which allowed to have a better understanding about what was relevant and what wasn’t for kids aged between 10 and 13 from 2010 to 2012. The abilities considered were problem solving, leadership, communication and organization skills. According to the
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data the Giffoni Experience appears as a socially and culturally impactful event and in light of this the University of Salerno intends to create a permanent observatory of all the festival activities. The most interesting results refer to the extra school activities with a 2,1% increase and leadership intended as a creative balance between action and thought “think and act”, and the group activities. Other less impressive data refers to the decrease of social activities, due to the use of social networks (-5,2%), and of the participation in Theatre shows. (-2,3%).
GIFFONI AND UNIVERSITIES
GRADUATION THESIS: Giffoni Experience is a case history, an event that deserves the attention and study. The Degree thesis of the GFF have increased up to over 180 units. The GFF team is happy to help and guide students in the research. University lectures: The presence of the GFF in local universities (and some Foreign institutes) has become more frequent in recent years thanks to Director Claudio Gubitosi who has lent his experience in prestigious Italian Universities such as Univeristà Bocconi - Milano and DAMS - Bologna. WORKSHOPS and more: Giffoni Experience is set to bring its know-how in several parts of Italy and the world in 2015. The director and the team will meet audiences on the occasion of “round tables” both locally and internationally. The presence of the GFF amid the most prestigious events is proof of its cultural relevance.
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Study Giffoni The history of the Festival will be told and learned at school After 45 years of activity we feel the urge to give students the possibility to learn more about Giffoni Experience so that they can better understand the great opportunities that lie ahead for them in the future. Kids need to know about their territory and all the great things happening around them. We aim at inviting students to search more information about Giffoni, turning it into an active Case Study. How did a bunch of youth (who were not professionals) managed to turn something which was little more than a street party into one of the most important cultural business events for youth in the world realizing cinema events aimed at promoting culture in Italy and abroad. To add more interest to the story, it all started
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from small town in the South of Italy. Giffoni therefore is an example of how ideas, the relationship between media and events and territory and media can affect provincial life effectively. Thanks to Giffoni students will have the opportunity to analyze documents, data supplied by the Festival. The study will be multi subject involving Geography, History, History of Cinema, Costume, Economics and Communication. Research Themes Some examples: Is there anything such as youth cinema? Where does the Festival come from? Where is Giffoni? “How did you find out about Giffoni? How do you live it? What is it for? How does it work? What business does it involve? What’s cinema?How does it work? How do you make a film? How do you promote it? How do you sell it? How do you buy it? Who is it for?
Elementary school and secondary school pupils. Time The “dossier festival” will be divided into three different sections. For each section there will be a two hour activity for an overall number of 6 hours in each school. The initial 6 hours will be managed by the GFF staff which will supply the first data for the creation of the dossier. The following step will be made up of at least 12 hours in which pupils will continue to analyse and study all the information with the help of teachers of various subjects. Tools The dossier (press articles, internet news, statistics, pictures) audiovisuals (trailers, spots and films). Products Research items. Didactics and method The idea is for the Festival to be considered as an input-event capable of involving emotionally and suggesting reflections, debates and discussions. The students will also have a questionnaire aimed at the following objectives:
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Focusing at first on the issue arising in texts and then bringing up more complex issues. Teachers will also be supplied with suggestions and essays and audio-visual material. Furthermore, a group of pupils will be invited to take part in
the Festival as jurors. This is aimed at finding out more about the territory and the event outside of school. Last but not least students will be presented with a cinema insight into various school subjects. Project Stages The project will need schools to dedicate a week to the Festival. The project starts from the Campania Region and schools from all over Italy can work with Campania schools online. During the festival, works and researches for the project made by students will be promoted by the Giffoni Experience website too. Various schools from the Campania Region which have stood out for their work will be selected and receive 1000 Euros worth of didactic materilals as a reward for the quality of their work.
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GIFFONI Formazione Since 2011 the GFF has officially entered the world of education thanks to the synergy with COM2 which has been holding High Education courses since 2006. The three main courses in 2015 are: EVENT SPECIALIST DIRECTION AND SCREENWRITING PRESS OFFICER
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REGIONAL AUDIOVISUAL LIBRARY The Regional audiovisual library is set to be launched in 2015. Its activities shall be divided as follows: Films for youth; Films from Campania; The activities shall revolve around both research and entertainment.
old and new; Implementation and opening of the audiovisual library. The second part will include several film reviews for everyone: Italian no Sound Film review for youth, a journey in the origins of film from the beginning to the 30’s. Film as educational and entertainment.
The first part will include: Systemization of the Giffoni body of work, digitalization of all the materials and on-line publishing; Purchase of digital copies of films produced in Campania both
The history of films for youth divided in 6 films, a short journey through 6 opuses in the entertainment family genre. Film according to Giffoni - 6 films chosen among the films screened during the first 44 editions of the festival.
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GIFFONI and the Capodimonte Museum One of the most important museums in Italy. Located in the Reggia di Capodimonte, home to the Borbone, the former Royal family, in Napoli. Founded in 1755 it now hosts one of the biggest Italian art galleries including the Farnese collection with opuses that date back to the Renaissance and Baroque, the Borgia collection, the best in Neapolitan art. The gallery includes works of Botticelli, Pieter Bruegel the elder, Mantegna, Raffaello, Tiziano, Caravaggio, Giordano, Martini, Preti alongside works of contemporary art.
Giffoni Experience has signed an agreement that aims at educating the youth on the importance of the cultural heritage. The agreement foresees the production of 10 edufictions about the museum of 15 minutes each showcasing the works of 15 different artists. A new and modern way to promote this temple of culture to youth. The first one will focus on the “Misanthrope� by Bruegel the elder. The first batch of films shall be completed by December 2015 and be promoted through the Giffoni Voyager project.
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GIFFONI and the san carlo theatre The oldest and most beautiful theatre in the world opens its doors to the youth. Promoting the extraordinary magic of classical music, of the opera among young people and getting out of the four walls in order to reach out to a different kind of audience. One of the biggest attractions of the Region Campania is indeed set to be promoted by Giffoni in its International circuit in places such as Skopje in Macedonia. The collaboration will continue for 5 years and will touch several cities in the world. Giffoni is committed to promoting the theatre and classical music alongside musical experimentation. Furthermore Giffoni also plans on creating a young orchestra in collaboration with the region’s conservatories.
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EXCHANGE OF ARCHAEOLOGICAL TOURISM - PAESTUM
The archaeological tourism fair held in Paestum is an International event aimed at showcasing the archaeological heritage. Virtual and interactive technology, research and focuses on the themes connected to tourism and cultural heritage, meetings for people in the tourism industry. A successful format proved by the participation of several International organizations. The promotion of the archaeological heritage is aimed at the young generations. Paestum, is part of the cultural heritage of Unesco, and represents the ideal setting for the event led by director Ugo Picarelli for 13 years. Giffoni Experience 2015 will cooperate with the initiative thanks to a dedicated project during the 45th edition of the festival.
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MOVIE DAYS: il cinema per le scuole Giffoni Experience has been carrying out the Movie Days, Film focused days dedicated to Italian schools, for over 20 years. During the school year the students have the opportunity to spend a whole day in Giffoni where they watch films and engage in other activities revolving around cinema such as the Movie Games etc. The initiative was launched in 1995 and has to this date reached over 400.000 primary and secondary school students. The students also participate in discussions about huma rights, legality, love, history, music, web series and more.
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RAVELLO
The Ravello Festival and its long history of music is set to begin a partnership with Giffoni. The Fondazione Ravello organizes the festival of Ravello and other music events and is supported by European funds and by the Regione Campania. Ravello will be part of a local cultural network including Museo Nazionale di Capodimonte and Teatro di San Carlo aimed at promoting cultural tourism in the region. Giffoni will focus on making promotional videos alongside a film review dedicated to music.
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Cultural Partnership Giffoni Experience supports and promotes many events in Italy. From the long term collaboration with Nuoro and “Nuovi Scenari” which organizes “Movie Days in Sardinia to Recanati where the 2nd Giffoni edition is about to be celebrated. We also have important ongoing cultural partnerships with COmicon in Napoli and Salerno, the Tomorrow Festival in Cremona and Nola with its amazing “Gigli” and Avellino’s contemporary Cultural event. On top of that we have launched new partnerships with the city of Bergamo a youth Festival with Latronico and its church community committed in social issues, Vigarano Mainarda, Maestro Carlo Rambaldi’s native city for a dedicated museum and last but not least with the youth community of Don Maurizio Patriciello. The idea is to turn the “Terra dei Fuochi/Land of Fire into the Terra dei Sogni/Land of Dreams and the acting school for youth in Ferrara
In 2015 Giffoni will also support SalernoinFantasy, fantasy and game fair in Salerno. The third edition takes place from 3 to 5 July 2015 and will be surrounded by the creation of magic. The event aims at spreading the idea of “Immersive Reality” where the spectator is an active protagonist of the event and can live a comprehensive magic Salerno In Fantasy Experience.
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RECANATI EXPERIENCE
GIFFONI MODENA
The first edition took place from 5 to 8 May 2014. The event aims at developping its territory thanks to the collaboration with a long term partner such as (ELI srl) sided by other important businesses such as Rainbow and Eko Music Group. The huge success of the vent has convinced the municipality of Recanati to not only support the second edition but to plan further edition up to at least 2018. The second Recanati Experience edition will take place from 13 to 18 April 2015.
In 2015 Giffoni Experience will organize a series of cultural events for youth and families with workshops focusing on innovation and startups. The events are in collaboration with the Banca Popolare dell’Emilia Romangna in Modena. The city hosts one of the oldest Italian universities and archbishop’s Palaces. Its Dome and other beauties belong to Unesco’s cultural heritage since 1997.
Giffoni on tour - TONARA Giffoni Experience partners with BIM Taloro, the Social business “Nuovi Scenari” for the promotion of film and cinema culture for children and youth appraising the Multicentre by making it the cultural centre for youth in Sardinia.
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A night out at the movies
Sala Truffaut - Cittadella del Cinema Giffoni Experience has a “mission”: e.g. to bring the latest films for the whole area ( the Picentini) to see. The amazing “Sala Truffaut” thanks to the Festival staff screens in digital and in 3D. The cinema with its 710 seats contributes to the growth and development of culture in the whole area.
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Giffoni Experience and Social issues
Charities and Giffoni
Alfonsina Novellino Presidente Aura Charity
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Aura Youth Charity marks its tenth anniversary this year. It has become a very popular and well known brand dealing with many different activities. In over a decade Aura has supported many Giffoni Experience initiatives with shows, screenings, meetings and days dedicated to raise awareness on a variety of social issues. The partnership with the prestigious Bambino GesĂš hospital is definitely worth mentioning as well as the participation to the Telethon marathon on TV, the publishing of books and
the support of many refined concerts by the San Carlo theatre in Napoli. All Aura’s achievements make us proud but at the same time makes us want to do more and keep working with great passion, dedication and commitment.
From Kenya to Giffoni with AURA
From the film LA PRINCIPESSA MARTINA produced by Telethon
President: Alfonsina Novellino Board: Bernardi Rosanna, Tesauro Flora, Trabucco Pasqualina, Toro Antonio, Formisano Biagio, Rispoli Annalisa.
Charities and Giffoni GIFFONI EXPERIENCE gives youth and families the opportunity to interact with experts of the world of Medicine through AURA. A big new project aimed at finding solutions, whenever possible, to issues of the world of youth such as endocrinology, and gathering advice from experts in
pedagogy and neurology, cardiology and heart surgery. A social hub for people in need and experts contributing free of charge. The AURA website will provide a list of experts and useful tips.
Prof. Gianfranco Carnevale - Periodontist
Prof. Francesco Orio, Endocrinologist
Medical Crew volunteering in Giffoni D’Addino Francesco Calvanese Emanuela Cappuccio Mariolina Cuofano Stefania De Nicola Giuseppe Decataldis Giuseppe Dellavecchia Antonio Di Florio Margherita Di Sirio Silvana Erra Carmine Ferrara Fernando Lucerini Raffaele Lucia Giuseppe Marra Alessandro Menduni Attilio Musto Ernesto Napoli Roberto Nicolino Fortunato Pacelli Gianmatteo Panico Luigi Pintore Ernesto Pintore Maurizio Porpora Domenico Rubino Alessandro Russomando Ugo Satriano Pippo Sicilia Rosalia Tedesco Luigi Toro Antonio
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Dott.ssa Mariella Enoc President “Ospedale Pediatrico Bambino Gesù”
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Massimiliano Raponi Hospital Manager “Ospedale Pediatrico Bambino Gesù”
Prof. Federico Vigevano - Manager of Neuroscience depatment “Ospedale Pediatrico Bambino Gesù”.
Amnesty in Giffoni
Safeguarding childhood
Giffoni Experience and the authority for child protection work together for child rights. the authority Vincenzo Spadafora promotes many campaigns for child and youth rights and protection. Giffoni is the ideal place for launching new projects, ideas and activities.
Telefono Azzurro has been a Festival partner for over twenty years. All its volunteers promote initiatives to support children and raise awareness on all their rights, thanks to games, manual activities, fun and meeting other children. Every year Telefono Azzurro has its own area in the Giffoni Village, hosted and managed by Neapolitan group TA made up of youth capable of interacting with children with great professional attitude and very much appreciated by all the parents.
Youth in Giffoni meet Amnesty. The collaboration has often produced results like the liberation of a Burmese comedian who had been imprisoned for his ideas on freedom. Giffoni is the ideal place for promoting effective campaigns and for inviting youth to play a more active and necessary humanitarian role.
Giffoni consolidates its commitments towards environmental issues and renovates its partnership with environment friendly Legambiente.
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Protection of the sea Respecting the sea, the safety of men in the sea and all the other issues connected to the sea are actions taken care of by the Italian Coast Guard Guardia thanks to an extraordinary and demanding job. Giffoni Experience works with the Coast Guard side by side in order to bring awareness among the youth. Admiral Felicio Angrisano - at the helm of the port authorities - participated in the 44th edition of the festival in order to bring his experience to the attention of the youth in attendance.
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Safety- Cultural Heritage - Legality - Sport
The presence in Giffoni of the Carabinieri is a certainty in the festival’s history. In 2014 the carabinieri celebrated their 200th year anniversary. In Giffoni, where the majority of attandees is represented by children and youth, it is core to convey the imporance of legality. The Carabinieri do so with competence and ease. Other issues that are core to the Giffoni audience are the protection of the cultural heritage, sport, fight against crime. The collaboration with the carabinieri will continue in 2015 thanks to the promotion of several activities.
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FLY ME TO GIFFONI
Giffoni Experience promotes and supports the “Costa d’Amalfi” di Salerno airport, which is only 15 minutes away from Giffoni Valle Piana. The airport represents an important fly-wheel for the local economic development.
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GIFFONI VOYAGER
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GIFFONI VOYAGER Giffoni Voyager is the international dynamic dimension of the Giffoni Experience. It refers to all those events and partnerships aimed at carrying our brand and our formats in Italy and across the world. The main goal is to promote a network where youth film contents may circulate freely so as to favour the development of a cinematic culture addressed to young generations. Giffoni Voyager aims at enhancing a cultural product made in Italy and made in Campania looked upon and appreciated worldwide. Since 2010, after the exciting early 2000s in Wien and Berlin and the prestigious successful events in legendary places for film buffs such as Miami, Los Angeles and Sydney, we have further strengthened our commitment abroad co-producing events achieving amazing results in several countries like: Brazil, Albania, Macedonia, Georgia working side by side with well established cultural organizations such as the Doha Film Institute and its Ajyal Youth Film Festival which will celebrate its 3rd edition this year (in just two editions it has become a huge landmark in youth films for the whole Gulf region).
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Qatar: In collaboration with the Doha Film Institute In 2014 DFI and Giffoni Experience jointly organized and launched the first youth media summit in Doha. The most important cultural and film organizations took part in the event aimed at promoting and sponsoring activities for youth.
Giffoni Experience and the Doha Film Institute have been partners for five years. It is a very important, much appreciated partnership for Giffoni. Exclusive in the Gulf. Each year part of the Giffoni Experience team collaborates with DFI in the organization of the Ajyal Youth Film Festival, which has now become one of the most important events in the world for youth and celebrates its third edition in 2015. During the Giffoni Film festival in July made in Qatar films by talented filmmakers from the Gulf are also promoted.
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Doha Giffoni Youth Media - (DGYM) Summit
What is the DGYM Summit? The Doha Giffoni Youth Media Summit’s principal intention is to draft the constitution for an international authority aimed at managing and promoting cultural events for children and youth in the age of new media and social networks. The goal is to build a year-long initiative revolving around two annual events. The first takes place in Doha each December and includes a series of working sessions; the second in Giffoni in July, to evaluate the progress of work begun in Doha six months earlier.
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Doha Giffoni Youth Media - (DGYM) Summit The idea springs from the need to find a common strategy in tackling the new challenges related to creativity in this post digital era and mainly on the following points: • How can tastes and trends of new generations be understood in advance. • How can new technologies be used for our aims. • What is the potential and what are the limits of social networks. • How can increasingly stronger bonds be created to determine and establish a common format and template without losing one’s identity. • How will traditional cultural events evolve in this day and age of financial and economic crisis and in an age of strong cultural and educational issues. • How to live and learn to speak to youth in a realistic and non-rhetorical way. Furthermore what do we do for kids what is our role and our job? What kind of role models are we suggesting and giving them? What kind of tools can we give them so that they can choose models which may help them develop their education and life? In this day and age new generations have endless opportunities and in culture, new and old media one can find their real career. As institutions we must find the new dreamers, the most creative and skillful talents and help them. New comers, born in a digital age, have more opportunities compared to the previous generations. We must give all this talent the opportunity to express themselves by promoting and, supporting them.. Shifting our minds from an analog point of view to a digital way of thinking is probably key. This is the great challenge that lies ahead but it will be a successful one.
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Doha Giffoni Youth Media - (DGYM) Summit THE organizErs Doha Film Institute Doha Film Institute is an independent, not-for-profit cultural organization. It supports the growth of the local film community through cultivating film appreciation, enhancing industry knowledge and contributing to the development of sustainable creative industries in Qatar. The Institute’s platforms include funding and production of local, regional and international films; skills-sharing and mentorship programmes; film screenings; the Ajyal Youth Film Festival; and Qumra, an international gathering of creative film professionals committed to exploring the imagination and lyrical visions of emerging directors. With culture, community, learning and entertainment at its foundation, the Institute is committed to supporting Qatar’s 2030 vision for the development of a knowledgebased economy.
Giffoni Experience The Giffoni Experience is one of the most relevant international cultural events for youth. The Giffoni Film Festival, named after the town in the South of Italy where it originated, was launched in 1971 by 18-year-old Claudio Gubitosi, and has made its mark internationally thanks to its unique ability to select and present the best in films for young people. Giffoni’s main focus is making children and young adults, who attend from 50 countries worldwide, the protagonists of
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the event by providing them with the opportunity to sit on the juries that decide the festival’s winners. The event has developed over the years, becoming a true global experience for children, youth and their families. Capable of attracting celebrities and industry professionals from around the world, Giffoni is now a comprehensive, year-long cultural event that is exported worldwide.
1st Doha Giffoni Youth Media (DGYM) Summit - 2-3 December 2014 - Doha - Qatar Hosted by the Doha Film Institute in partnership with Italy’s Giffoni Experience, the first edition of the Doha Giffoni Youth Media Summit took place during the second edition of the Ajyal Youth Film Festival in December 2014. During the first edition of the DGYM, participants examined key points and explored a number of issues and challenges; the resulting action plan was to implement a global platform tentatively called “THE PLANET” to be made official in Giffoni in July 2015. The aim of this platform is to create a network where all the participants will have the opportunity to promote their organizations and events and create cultural partnerships. Over the course of the two-day session in Doha opened by the Doha Film Institute CEO and Ajyal Festival Director Fatma Al Remaihi and Led by Giffoni Experience Festival Director Claudio Gubitosi, a delegation of about three dozen film industry professionals from around the world, as well as from Qatar and the MENA region exchanged views about the state of cinema for youth, with a focus on how new media and
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Doha Giffoni Youth Media - (DGYM) Summit social networks are affecting it. Delegates included programmers and directors of film festivals for children and youth, and representatives from national screen agencies with a vested interest in entertainment content for young people. The participants discussed in detail about the following topics:
Festivals in the age of new media What makes a festival appealing to young people in the age of new media? How can we implement new media, like social networks, apps and the web, to capture the interest of young people? moderator: Claudio Gubitosi Speaker: Rasha Awada - Head of Marketing, Doha Film Institute (Qatar) Nana Janelidze - Director, Gerogian National Film Centre Firdoze Bulbulia - Chairperson, Children and Broadcasting Foundation for Africa (South Africa) Habes Mohammed Howail - Qatar Youth Ambassador, Arab Thought Foundation (Qatar) Iris Verhoven - Director, European Youth Film Festival of Flanders (Belgium) Choo Jung-Hoo - Festival Planning Manager, Seoul Youth Film Festival (South Korea) Sulafa Hijazi - Founder Director, Blue.dar Digital Art Production House (Syria)
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Continuity Which activities should we carry out after the main event is over? How can we keep young people’s attention alive after the curtain comes down on a festival? moderator: Wassime Achkar Speaker: Rania Elias - Director, Yabous Productions (Palestine) Raed Al Emadi - Deputy CEO, Silatech (Qatar) Reem Saleh - Youth Programmes Manager & Deputy Director of Ajyal Youth Film Festival, Doha Film Institute (Qatar) Amer Becirbegovic - Head of Programming , Sarajevo Film Festival (Bosnia & Herzegovina) Elisabeth Muskala - Director, TIFF Kids (Canada) Cendrella Abi Gerges - Educational Programmes and Young Audience Activities, Metropolis Art Cinema (Lebanon) Hassen Alileche - Director, International Film Festival for Children and Youth (Tunisia) Meenakshi Rai and Vinay Rai - Directors, Chinh India Kids Film Festival (India) Miomir Rajcevic - Director, Belgrade Media Education Centre (Serbia)
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Doha Giffoni Youth Media - (DGYM) Summit Budget & Sponsorship Private and public funding. Why should a sponsor invest in your festival? What makes a festival necessary to investors? moderator: Claudio Gubitosi Speaker: Darko Bashesky - Director, Macedonian Film Agency (Macedonia) Hicham Falah, General Delegate, International Documentary Film Festival in Agadir (FIDADOC) (Morocco) Elsa Weill - Partnerships Development Manager, Doha Film Institute (Qatar) Mitsuo Tahira - Director, Kinder Film Festival (Japan) Noel Goodwin - Director, BFI Future Film (UK) Maria Jose Alvarez Sierra - Coordinator, Gijon Film Festival (Spain) Samr Al Marzooqi - Dubai Film Market Manager, Dubai International Film Festival (UAE) Caterina Miraglia - Councillor to Cultural Activities at the Region Campania Government (Italy) Fusun Eriksen - Director, Buster Film Festival (Denmark)
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Innovation Hub The importance of creating new opportunities for young people through cinema and new media. Branching out in new areas of creativity. moderator: Wassime Achkar Speaker: Nikolaos Bempis Kolyfas - Director of PMO & Event Management / Festival Managing Director, Doha Film Institute (Qatar) Dijlali Beskri - Author, Designer and Producer, Algerian International Film Animation (Algeria) Abedalsalam Alhajj - Training and Community Manager, The Royal Film Commission - Jordan Joe Kahlil - Associate Professor in Residence, Northwestern University in Qatar Roberto Liberti - Coordinator, Fa.Re. Lab Seconda Universita di Napoli (Italy) Fatima Musharbek - Programs & Relationships Coordinator, Sharjah International Children’s Film Festival (UAE) Mohammed Alhamadi - CEO, Innovation Films (Qatar) Deepak Jain - Festival Director, Children’s International Film Festival, Dubai (UAE) Mohamed Rashed Buali - Director, Bahrain Festival Days, Artistic Director, Naqsh Short Film Festival (Bahrain)
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List of organizations and delegates attending the 1st DGYM Summit
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Next Stop: Giffoni Experience July 17 - 26
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SPECIAL CULTURAL PARTNERSHIPS AJYAL FILM FESTIVAL (QATAR) Doha - Qatar: Ajyal Film Festival CULTURAL PARTNERSHIPS ALBANIA Tirana, Durazzo, Scutari, Saranda aRGENTINA Buenos Aires ARMENIA Yerevan(Armenia Foundation for Promotion of Cinema, Tv and Youth Roland Bykov) AUSTRALIA Adelaide (Adelaide Kids Film Festival), Sydney azerbaigian The State Film Fund of Azerbaijan BRAZIL Sao Paulo SOUTH KOREA Seoul (International Youth Film Festival) CROATIA Zagabria FRANCE Rouen, Saint Quentin (Ciné-Jeune de l’Aisne Festival International de Cinéma) GEORGIA Tbilisi (Georgian National Film Center) JAPAN Tokyo (Kinder Film Festival) ENGLAND Brighton (cultural exchange), London (British Film Institute) INDIA Nuova Dehli (International Chinh India Kids Film Festival) IRAN Isfahan (International Festival of Films for Children & Young Adults) HOLAND Amersfoort (scambio culturale) POLAND Warsan ROMANIA Slatina (Dream Fest Cinema) SERBIA Belgrade (Media Education Centre - Festival Kids for Kids) SPAIN Gijon (International Film Festival) TUNISIA Sousse (International Film Festival for Youth and Children) TURKEY Istanbul HUNGARY Budapest (Università Cattolica Peter Patsmany) USA Los Angeles ITALIAN CULTURAL PARTNERSHIP Bergamo Lilliput - Cremona Festa del Torrone - Milano Festival Connections - Napoli Lilliput - Tonara Movie Days on Tour - Recanati ELI, “Leggi, scrivi, azione!” - Recanati Experience - Sacile Sacile Film Festival - Sarmede “Mostra internazionale dell’illustrazione per l’infanzia”.
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GIFFONI Macedonia
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Film Agency and the Minister of Cultural Heritage of Italy, financed with 2013-2014 Campania Pac funds, the Festival was strongly endorsed by the Macedonian Ministry of Culture brilliantly lead by Elizabeta KanceskaMilevska, the Director of the Macedonian Film Agency Darko Basheski, the Director of the Macedonian National Film Library. Mimi Giorgoska-Ilievska and the director of MKC Youth Centre, Zlatko Stevkovski. Elena Velichkovska is the artistic director of the Festival and is supported by NGO Giffoni M and by the Macedonian Film Agency. The third edition takes place in October. Co-financed Project:
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Macedonia has become an essential hub in the Balkans and after the huge success of the second Giffoni Macedonia Youth Film Festival held in Skopje from 8 to 12 October 2014, works are in progress for the third edition. The festival was a real experience with back to back screenings, debates, workshops, concerts, panels and the whole city involvement. The event was a huge press and audience success with over 600 jurors from 10 Countries and many locations: the Millennium Movie Theatre, the MKC youth centre, the National Film Library, University of the Arts, the department of Italianistics. Co-produced together with the Macedonian
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Giffoni, mission in the Balkans The project: in 2015 the youth film Festival changes formula: from Experience to Opportunity. The audience of the recently inaugurated National theatre in Skopje is in a frenzy, the encore of «‘O sole mio» is so emotional that the tenors and the orchestra perform it again while the Macedonian crowd clap their hands at the rhythm of the enthralling «Funiculì Funiculà». Giffoni Experience lands in Macedonia and suddenly Skopje turns into Napoli, in Campania. Gff founder and director Claudio Gubitos is enthusiasm together with the excellency of the San Carlo Orchestra (they paid tribute to Caruso with 14 orchestra players, a maestro and three tenors accompanied by superintendent Rosanna Purchia) as well as the positive support of the Regione Campania, present with its Culture councillor Caterina Miraglia achieved an incredible result. The second edition of Giffoni Macedonia saw the participation of 600 young jurors, scores of films and lots of interesting meetings. Giffoni is the most loved Festival by youth and during its over forty year old story has planted deeply its roots all over the world and last but not least in this corner of the Balkans: This is a small and young Country with a a strong intense relation with Italy. Giffoni worked hard to strengthen its bond with the region. Gubitosi is a
visionary genius capable of seeing in advance what lies ahead in the future and is now ready to change his creature; «the time is up for self celebrative Festivals”, he says while Giffoni remains proudly local but at the same time opens up even more to Europe: we have our feet well rooted on the territory (works for the Multimedia Valley are about to start and contracts for 20 young people who will work there are ready) nonetheless we keep our eyes and mind wide open toowards all Countries and especially smal ones Macedonia is smaller than the Campania Region and has half its inhabitants but it is developing fast: Skopje was one of the main cities of the former Federal Republic of Juogoslavia and it was in ruins after the 1963 earthquake. It has now become the capital of the independent state of Macedonia. It is a big city searching for its identity in the name of Alexander the Great and is now changing its looks thanks to an astonishing new urban development plan after years of post socialist anonymity. New imposing buildings in a neo classical style, fountains with fountains with choreographic water features. Macedonia has established cultural agreements with key Countries of the European Union and with excellencies from the area. Giffoni is definitely an excellency in Europe and has exported its format as well as the best of the Campania Region and Italy thus creating a network with San Carlo, and arranging meetings with Macedonian cultural and artistic Authorities: Elizabeta Kanceska-Milevska the Minister of Culture will soon be in Italy to draw up collaboration with Campania. In the meantime Giffoni Experience in 2015 will also be Giffoni Opportunity as it becomes a land of opportunities (education, jobs and cultural exchanges) for youth. ANTONIO FIORE - CORRIERE DEL MEZZOGIORNO 14 ottobre 2014
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GIFFONI albania
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Co-financed Project:
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Giffoni Experience returns to Tirana for a traditional rendev vous: in fact the tenth edition of Giffoni - Albania, is on its way. Many youth from Albania, Macedonia, Kosovo and Italy have been longing for the event and will share five days of visions, dreams and emotions. 3000 youth aged fom 13 to 18 will make up a an international jury watching and voting for a selection made up of the best Giffoni Experience films from past editions. After four days in the capital the Festival will move to the cities of Elbasan, Durazzo and Scutari, involving over 6.000 kids. The Festival includes Masters at the arts Nuversity in Tirana and panels at the Filmamkers association. “Since 2005 - says Niko Ajazi, the Festival coordinatorwe have involved over 100.000 youth in many different cities in Albania. We are preparing a special programme for the tenth edition. There will be lots of surprises and youth will experience the unique emotion of Giffoni�.
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GIFFONI BRAzIL South America will be one of the international highlights of Giffoni Experience in 2015 with the second edition of the Giffoni-Brazil Film Festival. The event will be hosted by the city of S達o Paulo. The first edition was a great success with the participation of 600 international jurors from Italy, Venezuela, Belarus, South Korea, Albania, Hungary, Armenia, Mexico, South Africa, Spain and obviously Brazil. Each year S達o Paulo hosts thousands of events promoted, organized and funded by cultural associations and by private investors. The Municipality invests directly only in about ten events, We are proud to say that Giffoni-S達o Paulo Film Festival is one of them. Italian sponsors and partners are the Regione Campania and the Ministry of Cultural Heritage and Cultural and Touristic activities. Guardans Camb嘆 agency from Milan is the promotor of the Italian Brazilian cooperation.
In collaborazione con
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GIFFONI GEORGIA
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Giffoni Experience lands in Georgia too. The Georgian National Film Center, directed by Nana Janelidze, has decided to launch its Festival in 2015. Giffoni has been invited to organize a Film Festival next October in partnership with the Centre, the Ministry of Culture, the University of Tbilisi, the European Union, directors and producers
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GIFFONI TURKEY Turchia has endorsed many Cultural Activities recently, promoting and supporting a lot of international events. Turkey represents a strategic Country and a bridge over Europe and is investing in many European Countries. Giffoni Experience was invited by the Minister of Foreign Affairs to forge collaborations and partnerships with the most important National film organizations in order to bring the Giffoni Experience in Istanbul too.
In collaborazione con
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GIFFONI aRGENTINA
GIFFONI GREECE
Giffoni Experience strengthens its presence in Latin America. Argentinian Film and Cultural organizations had already expressed their desire to collaborate with Giffoni for some time. The Country with millions of Italian origin inhabitants has learned about Giffoni thanks to the scores of news reports that have appeared on the National press. Giffoni Buenos Aires will open in 2015 thanks to a cultural agreement that Regional Councillor Caterina Miraglia signed with the Governor from Buenos Aires.
A cultural network needs to help to strengthen and promote the abilities of individuals. Giffoni Voyager 2015 will support Greece, the cradle of Western civilization, home of democracy and philosophy. It is a country with great potential even if it is going through a very rough patch. However Europe cannot do without it. In collaboration with the “Istituto Italiano di Cultura di Atene�, Giffoni Experience intends to organize a series of cinematic events in the Greek capital and help develop new cultural initiatives
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GIFFONI croaTia
GIFFONI ROMANIA Dream Fest Slatina was born thanks to the drive from Giffoni Experience, The youth Festival organized and directed for years by late Romanian director and friend of Giffoni Cornel Diaconu, will celebrate its fourth edition. Slatina, in South East Bucarest, hosts an army of young film enthusiasts, moreover young Romanian artists from film schools have contributed personally to the event. Giffoni Experience in 2015 will continue to support the project ensuring a film selection and hosting many kids from Slatina at the Giffoni Experience in July .
Giffoni, with its Voyager project aims at making its knowhow and the specific competences of other Festivals and international Cultural institutions available, creating a network. The Balkans are a perfect example of the creation of a network and beside the two already consolidated initiatives such as Giffoni Macedonia and Giffoni Albania, in 2015 the network consolidates even further thanks to a strong cooperation with Croatia. Together with the Italian Cultural Institute and the Croatian Audiovisual Centre Giffoni Experience will create an event for youth.
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GIFFONI HUNGARY
GIFFONI POLOND The ultradecennial collaboration with Poland and filmmakers from Warsaw continues. For 2015-2017 Giffoni intends to organize a series of events for both children and university film students in the capital and in Cracow. In Giffoni a delegation of young Polish filmmakers will present a show case of first time works produced in cooperation with the Filmmakers association.
Giffoni together with the Italian Institute of Culture in Budapest is working on getting involved in a series of initiatives such as “Italiana language week� literature, theatre, cinema, music and art.
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GIFFONI DAY We often like to think that Giffoni is yet to be born. Our project is always a work in progress, an idea that keeps evolving. The Giffoni Day project comes from the idea of explaining to a number of various stakeholders what Giffoni might tbe in the near future. From September 2015 to September 2016 Giffoni will hit the road touring in accurately chosen Italian and European cities where we will meet youth and university students, institutions and potential investors where we will present and plan future collaborations and create an even stronger network. At the same time we will open our minds and hearts to all suggestions students might offer. With the creation of Giffoni Multimedia Valley
promoting Giffoni is essential and clarifying what we can produce and at the same time finding companies and businesses which might see in GEX the creation of new work possibilities is a must. Each Giffoni Day will end with a night party where people will have the chance to talk about their firt impact with the Giffoni network and share their views and impressions. Los Angeles. Barcellona, London the beating heart of Europe Bruxelles where we will also meet the MPs so that we can personally explain how European funds have been well invested. In Italia, we will go to Milano (during the Expo), Rome, and in troubled suburbs in Bari and palermo where we will be at a juvenile Centre.
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Claudio Gubitosi director and founder of Giffoni Experience had this idea in 2005.Multimedia Valley is bound to make history and change the future in the never-ending story of the Giffoni Film Festival. Giffoni Multimedia Valley is made up of a series of structures totally dedicated to the world of youth and creativity.
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The Municipality of Giffoni thanks to the determination of enlightened mayors such as Ugo Carpinelli and Paolo Russomando will make sure the 31 Million Euros Regione Campania funded project is implemented. The first 20 Million euros were allocated on 19 February 2010 under the regional government of President
Antonio Bassolino. Then on 28/05/2014, Campania Region Presidente Stefano Caldoro, made sure the first 20 Million Euros thanks to the to the”P.O. Campania Fesr 2007/2013 - Obiettivo Operativo 1.10”, became operational. The Multimedia Valley will complete the existing
“Cittadella del Cinema” over a 200.000 square metres surface. Giffoni Multimedia Valley will include a Regional media library, the Witnesses of Time museum, two Hi tech cinemas a 6.000 seats arena, libraries, video libraries, parking areas, infrastructuresand green areas.
Financed by: Regione Campania with European Funds Receivers of the funds: Municipality of Giffoni Valle Piana Starting date: October 2014 Deadline: December 2015
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Giffoni multimedia valley is coming
Witnesses of Time Museum We had been working on this particular project for years and have now contacted former guests of our Festival so as to give life to a one of a kind museum. Giffoni Multimedia Valley will be the house of this long awaited for dream. The museum will host some of the works that have marked the history of cinema and not only for kids. The museum will be visited by Thousands of youth from all over the world who will have the chance to picture and imagine the great director Antonioni while he was using his first Super 8, admire the helmet worn by the protagonist of “Black Hawk Down”, one of the most famous paintings of the film“Il Ciclone” by Pieraccioni, and so many more precious objects sent to us by Gianni Amelio, Ennio Morricone, Pupi Avati and many others. There shall also be a special section dedicated to Academy Awards winner Oscar Carlo Rambaldi, who passed away in 2012, special effects wizard and dear friend of Giffoni. The Maestro left us all his most important creations from “E.T.” to “Alien”, “King Kong”, “Dune”, “Close encounters of the third kind”. Drawings, studies prototypes and mechanical parts wll be exposed. Used to the digital, young people will explore the
wonderful world of meccatronic, as Rambaldi loved to define it. this is an ensemble of studies and experiments between mechanics and electronic. A great exhibition of the creations of one of the greatest masters of special effects of all times who before working on American films worked with the greatest Italian filmmalers such as Monicelli, Ferreri, Pasolini, Fellini, Mario Bava, Dario Argento. The first super 8 by Michelangelo Antonioni and Ridley Scott’s helmet.
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Tribute to maestro Rambaldi
Giffoni has the honour of hosting the best creations and prototypes of the master, three time Academy award winner, Carlo Rambaldi. From ET to King Kong, from Alien to Dune. In one of his visits to Giffoni the master put them all together in a work realized for Giffoni Experience donated to Director Claudio Gubitosi, to thank the organizers and the community for giving a home to his creatures. Todayi Giffoni makes maestro Rambaldi’s dream come true. RCM is the company responsible for the works of the Giffoni Multimedia Valley, - Gruppo Rainone, will have artist Enzo Santoriello make a 100 square metres work portraying Rambaldi’s gift to Giffoni and it will be presented on 17 July for the 45th Giffoni Film Festival.
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CORE Coworking Opportunities and Relations for Entrepreneurs CORE is the heart of Giffoni Innovation Hub dedicated to enterprises startups and young talent aiming at the realization of their projects. Core (Co-working Opportunities and Relations for Entrepreneurs) is an open space, 24/7, located in the heart of Giffoni Multimedia Valley, a place dedicated to networking, mentoring, business to business matching, hackathons, technological and innovative products. It is furthermore a campus dedicated to developing projects, encouraging networks between enterprises, investors and young digital innovators. Core offers the ideal setting for enterprises for a confrontation on what’s new in the world of innovation and encourages the interaction with the creative community of the Giffoni Experience.
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Giffoni becomes Opportunity and creates synergies with the world The 2014 Giffoni Experience ended in the sign of peace against all wars with Director Claudio Gubitosi and the Giffoni Experience team together with Thousands of people from all over the world holding hands in the square of the Cittadella del cinema belting out John Lennon’s «Give peace a chance». The Giffoni brand is more global than ever exporting its idea around the globe and promoting its region. There are many new projects and ideas for the future claims Gubitosi, «we are ready to become Giffoni Opportunity, which is a name that indicates the opportunities we are building around the world». After the success of the events hosted in Albania and Macedonia, based on the Giffoni know-how we are set to launch several new initiatives such as Giffoni-Georgia in Georgia, thanks to the collaboration with the Georgian National Film Centre directed by Nana Janelidze, and are planning to go to Hungary for a new event. Moreover, the ongoing collaborations with Qatar and Brazil have been reconfirmed. In the case of the former, acting CEO of the Doha Film Institute Fatma Al Remaihi, who is also the director of the Ajyal Youth Film Festival, stemmed from the collaboration with the Giffoni Experience, said «What we have with our Italian friends is a cultural experience which is destined to change the lives
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of the young people of the region and is based on values such as tolerance and diversity which we had the opportunity to breath in Giffoni». During the last festival both parties confirmed their mutual objectives fortified by the synergy with the Education Above All Foundation represented by Michael Petrovic on behalf of the Founder and president Her Highness Sheika Moza Bint Nasser. «Achieving our goal which is giving basic education to all children in the most challenged areas of the world - explains Petrovic - is our mission and we wish to continue with the help of organizations such as Giffoni. In the future we are planning to focus our attention on Brazil». And it is right in Brazil where the first edition of Giffoni São Paulo Film Festival took place at the top of 2013 where we hope to open the first headquarters of the Innovation Hub, the new department (directed by Luca Tesauro) focused on new technologies and creativity, research, startups and digital and cultural enterprises. herefore, thanks to several investors who have expressed their intention to replicate the hub in Brazil, San Paulo will indeed be the first foreign city to host the Hub, aimed at attracting new International investors and promoting innovative projects in South America. Diego Del Pozzo 28 luglio 2014 - Il Mattino
Giffoni case history
The success of Giffoni and its strong presence both home and abroad, the quality of its cultural offer, its being one of a kind, innovation, economic impact, the promotion of the region are the core of the topics set to be discussed by the Presidente of the Regione Campania, Stefano Caldoro during an event in Rome, in February 2015. Giffoni is a Case History for the way the public funds it has received from Europe have been used.
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Giffoni case history
The Regione Campania has supported Giffoni Voyager through the Councillor to the Region in all of our stops around the world. Thanks to this cooperation the region has had the opportunity to showcase its huge cultural heritage and its potential and the investments carried out in favor of culture. Regional Councillor to culture Caterina Miraglia, recently held a workshop at the University of Skopje, in Macedonia, where she described the cultural activities of the region. Plans for a similar workshop are in the works for Qatar Brazil and Turkey.
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GIFFONI INNOVATION HUB The “turning point” of Giffoni Experience starts with the awareness and need to put new generations and their languages even more at the core of its mission. Cinema for Giffoni has always been the means to give youth, from all walks of life, the opportunity to speak to each other and overcome political and ethnic barriers.
up to or feared changes and renovation. Innovation plays a key role in this new scenario and opens the doors to the future. Giffoni Innovation Hub is the tangible turning point of Giffoni Experience, an unstoppable accelerator of ideas and talent, the ideal place to experiment and give value to new cultural dimensions
The Youth Film Festival was born during the Cold War and opening up to film productions from all over the world represented an important gateway: creating thanks to the language of films and dialogue between different cultures, a united Nation where everyone can keep their identity and at the same time learn about the others thanks to reciprocal respect.. This challenge has not been abandoned and films at Giffoni continue to bring people together. Times though are constantly evolving and the languages of youth have changed. Nowadays technology and the digital culture where the internet and networks play a big role, are the biggest challenge; youth born in the digital age draw from technology and express their creativity within it. Notwithstanding its own identity and goals Giffoni has never given
connected to the digital world. The main goal of that new system is to create new business searching for and finding the best young energies capable of facing all the great challenges that lay ahead and developing new plans and ideas. Startup, hacking, makers, 3D printers, robotic, digital storytelling, gaming, interaction and digital fabrication, are the new artistic tools of the third millennia. They have changed the models of contemporary language and multiplied, reinforced the means, potential of expressivity on the internet. Intuition, clear mind and vision are thekey elements enabling Giffoni to become a unique experience worldwide allowing it to reap the fruits of the past and future challenges. According to Rainer Maria Rilke the future “enters into us in order to transform itself in us, long before it happens”.
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“Innovation is significant positive change” SCOTT BERKUN DIGITAL education
Giffoni Digital Days is a project for primary and secondary school pupils and their families. It aims at promoting and spreading awareness on how to use technology and digital culture thanks to classes, didactic workshop hosted by experts of the sector. The participants will develop an approach that wiill allow them to become makers and not just users.
MAKE IN GIFFONI: FABLAB & FFDESIGN
Giffoni Experience has always been spectator and narrator of the dreamed of and narrated future, interpreted and built by youth. Digital renovation and innovation in the fields of contemporary narrative, planning and modern interactions will find in the collaboration between Giffoni and the Mediterranean FabLab the chance and opportunity to express its full potential through a series of initiatives that aim at rewriting the way in which young people will forge the world around them and in which they will live in. With the FFdesign project Giffoni will give way to a department dedicated to the development and creation of design supporting firms ans public and private partners. FFdesign deals with amplifying the possibility and opportunity of companies by creating new products and services thanks to the creativity of designers, fashion designers, graphic designer, artists and other creatives within the international bin|uiq platform.
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GIFFONICAMP 2015
Giffoni Experience and ItaliaCamp have joined their paths in 2013 with a common, precise goal: to create a permanent hub of projects and a web platform open 365 days a year aimed at promoting innovative ideas and promoting meetings for showing the best practices to possible financers, companies and entrepreneurs. Thus the latter would have the opportunity to consider the feasibility of the ideas and eventually create a positive social and work impact in the South of Italy. For the third year running Giffoni and ItaliaCamp will realize a series of joint events for social innovation investments and employment.
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CONVENTION YOUTH AND WORK
Startup, youth entrepreneurship, new business opportunities and employment are key topics in Giffoni. For the 45th Festival there will be a convention on the processes marking changes in the job market. Prime Minister Matteo Renzi will be invited to take part in the convention along with the most important business men and authorities.
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GIFFONI @ EXPO 2015
The 2015 Expo Milano will open soon. The expo represents an opportunity to showcase new products and is also a real attractor for Italian and International stakeholders such as ItaliaCamp - Giffoni partner - which is set to manage an important part of the Italian pavilion dedicated to innovative solutions, startups and enterprises selected together with Innovation Hub.
BEST PRACTICES 2015 AWARD
Founded in 2005 by the Innovative and Technological Services of Confindustria Salerno, the Best Practices award aims at awarding all the innovative enterprises and startups in Italy, encouraging investors and helping the promotion of enterprises abroad. The partnership between the Best Practices Award and Giffoni Innovation Hub will continue in 2015 with a series of matching initiatives and networking dedicated to young entrepreneurs.
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BUSINESS & STARTUP
Giffoni Innovation Hub aims at accelerating new businesses and startups in the fields of culture, art, digital and the new media. it presents itself as a factory willing to forge educate and train entrepreneurs of the new age.
GIFFONI IDEA: CROWDFUNDING FOR ART & CULTURE
In its reinvention process Giffoni aims at becoming a support platform for new ideas for enterprises and artistic/cultural activities through crowdfunding. Thanks to the partnership with DeRev, the biggest Italian platform dedicated to crowdfunding since 2012, helmed by Roberto Esposito, the selected projects will be sponsored by Giffoni and funded through www.derev.com.
Luca Ruju
WORLDWIDE HUB NETWORK
identifying target strategies in order to boost the export of its know-how and business model abroad is among the goals of the Giffoni Innovation. The first International headquarters of the Giffoni Innovation Hub will be located in S達o Paulo, in Brazil, thanks to the interest of several investors who have expresses their intention to replicate the hub in Brazil. The next goal is to open more centers in other International towns. Roberto Esposito - Founder & CEO DeRev
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GIFFONI GAMES Giffoni Games is a Giffoni Innovation Hub spin-off focused on the creation of new products in the gaming and videogaming sector. The project foresees the participation of the most important technology partners in the world. There is already an ongoing partnership with two enterprises from Campania, which excell in the videogaming world: SpinVector by Giovanni Caturano and Mangatar by Andrea Postiglione. Among the furure projects of Giffoni Games there is one dedicated to the cultural heritage in Campania, in Italy and in the world through the creation, development and production of app and games for mobile phones directed towards children, teens and families.
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An idea for a game inspired by the local culture The witches of Benevento fly on smartphones and tablets: a Claudio Gubitosi idea for SpinVector and Mangatar (Giffoni Games).
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Digital media department The Digital Media Department revolves around digital videos, ranging from audiovisual productions (spots, documentaries, short films) to web media content. The DMD offers a state of the art platform to promote the Giffoni Experience brand and their numerous activities. It focuses mainly on a high quality programming where sharing and interaction, core to the web 2.0, are of the essence. The Giffoni users are indeed active users of the interactive web-tv of the Giffoni Experience, with the Giffoni LIVE streaming of the festival being one of its biggest assets. Since 2013 Giffoni’s International followers have had the opportunity to
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watch their favorite activities through the web. The first streaming on giffonilive.it was followed by 1.450.000 people, an extraordinary turnout that almost crashed the server of the official website. The following year with a programming including talk shows, reports, Film focuses and special events over 11.000.000 users were reached in just 9 days. Furthermore, the Digital Media Department also launched the WEBSIDESTORY, the video factory of the Giffoni Experience aimed at viral video productions which have already reached Thousands of youth thanks to a focus on cool and hip subjects such as how to make the perfect selfie, the surreal stories of Valentine’s Day and much more.
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the most important Italian daily newspapers. A story about the evolution of journalism and the changes in one of the most incredible cities in the world, Napoli, the city of the most The first documentary was shot in the newsroom of one of important Southern Italian newspaper.
aprile 2015 1aa Mondiale
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WEB SIDe STORY
The series The Giffoni Experience web series is at its second season. It describes the life and adventures of the surreal and funny Davide Kunz who struggles to get the hangs of social networks and to immerse in the modern world which seems to be hostile to him. He needs to face new generations and the feared “native digitals” .
ABCinema
An innovative production putting together various narrative techniques and the most diverse expressive styles in order to create a funny and evocative journey through cinema. An orginal fusion of languages from the blog, to documentaries and video tutorial. In each episode the series faces a specific aspect of film production, describing and suggesting directing techniques and creative writing, photography and editing. A series of micro lessons that bring together entertainment, fiction and didactics.
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Salerno in images Locations and productions of a territory Supportetd by
CONFINDUSTRIA SALERNO
A promotional project realized for Confindustria and for the Salerno Chamber of Commerce. A journey made up of videos, photography animation through Salerno and its province that
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unveil all the uniqueness shedding a light over the richness of its territory unveiling a rich business fabric capable of offering excellent possibilities for Italian and foreign investors.Â
Founded by
Call of the Arts
Over the years Thousands of youth with a passion for film, art and entertainment have taken part in the Giffoni Experience. The Giffoni Masterclass has gathered together many of those who expressed their intention to pursue a career in the arts. Giffoni Experience is now proud to introduce their talent to the world. A group of thirty young people will be part of the first StartUp of the Giffoni Experience for Film, Television, Theatre and Communication.
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giffoni produceS the world of animation represents the natural development and the needed innovation launched by the Digital Media Dpt of the Giffoni Experience. It is an area strongly linked to the universe of children which isn’t detatched to the world of grown-ups either. Since Walt Disney Pictures released “Snowhite and the seven dwarfs” in 1937 the world of animation has wowed generation after generation. For most children it was the very first film experience at the movies with their parents and their first encounter with a universe filled with the most incredible characters you could imagine. And as actress Lauren Bacall once claimed, “imagination is the highest kite one can fly on” you can begin to understand how many times animation allowed us to fly and up in the sky to this day and age and now more
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than ever before thanks to the newest and most innovative technology available. In 2014 Campania has given its contribution thanks to the work of Neapoletan director Alessandro Rak who won the EFA (European Film Award) for the best animation film with “L’arte della felicità”.Giffoni Experience, which represents the most important film event for youth in the world, thanks to the support of the region Campania will also contribute with three animation projects revolving around local legends: the witches of Benevento, Ciro the dinosaur and the Vesuvian monsters. Giffoni Experience’s Digital Media Dpt will collaborate with the Lauria Productions on the three above mentionded projects. The first in line is the witches of Benevento. Giffoni is thus set to enter the world of production and distribution of animation.
CiRo, a scugnizzo from the Cretaceous Let’s try and imagine a huge meteorite hitting the earth a Hundred Million years ago causing the extinction of the human race instead of dinosaurs. Mankind would have been erased from the planet but there would have been traces left for dinosaurs to work their imagination around.
CIRO is the name of a young celurosaurus, whose remains were found in Pietra Roja, near Benevento many years ago. In our little story, Ciro is a young dinosaur living in the streets. He’s also a rascal and a troublemaker but he’s loyal and generous and can’t stand bullies.
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The witches of Benevento The legend says that near the river Sabato in Benevento, there is a walnut tree which is hundreds of years old where the witches from all over the world get together regularly. The keepers of the tree are the local witches Smargiassa, Vrachiera, Tammorra, Zeza and Chianella. Life for the witches is made up of fun and magic until when a caterpillar sent from the Municipality arrives to cut down the tree to build a new road‌
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The Vesuvians - Monsters, Mammozzi and Mammoni withe a pizza heart Almost repugnant, the Vesuviani are ugly and spiteful but one must not judge a book by its cover. When needed they can also be generous and giving. They love the Mount Vesuvius, Napoli, the Neapolitan music and the lava pizzas. They hate the tammorra, which is an evil organization after the real blood of S. Gennaro (kept in a secret location on the moun Somma), thanks to which, accoriding to an old legend whoever possesses it wil rule the Vesuvius and its inhabitants. There are many Vesuvians and each one of them is peculiar ‌
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PRODUCTIONS WITH SCHOOLS AND ORGANIZATIONS Over the years Giffoni has collaborated with schools and organizations, with teachers and students alike offering a privileged glance over the reality of school and on the younger generations. Film and other sorts of audiovisual productions represent an opportunity to express a point of view on multiple aspects of daily life.
In more recent years the attention of the Digital Media Dpt. has shifted mainly towards short films. The topics tackled by the films go from Bullying to friendship, from domestic violence to the first love, sport, legality, drugs and the environmet.
IN AQUA VERITAS - 2014 dur. 18’ During a stroll Francesco finds a statue which he decides to study together with other students for a research at University. However the youth seem more charmed by the beauty of the surroundings rather than by the statue and especially by the beauty and importance of water.
IF YOU WERE (NOT) HERE - 2013 dur. 18’ Marta and Giulia are two young girls who discover to be pregnant. The former comes from a very religious familu whilst the latter has lost her father and her boyfriend does not want the baby. They are both at a crossroads
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COMMUNICATING AN EXPERIENCE From print to TV to radio, web and social networks: Giffoni Experience manages a system which is capable of promoting its many activities. Alongside its media partnerships with Mediaset, Sky, Rai, Ansa, Il Mattino, Fanpage, RCS, Gruppo Espresso, Giffoni is ready to launch several important International media partnerships.
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Sponsor OPPORTUNITIES Our Philosophy The Giffoni Experience’s relationship with its partners is based on a precise philosophy: the synergic planning of activities. If you take under consideration the complexity of the project this kind of approach makes for better investments and opportunities. The main opportunity areas are as follows:
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PROJECT SPONSORSHIP OPPORTUNITIES Sponsors become Giffoni Experience partners by contributing to the program of the festival with activities that are tailor made for the event. Sponsors also have the opportunity to set up a dedicated area for promotional activities, product sampling, education and launch MARKETING CONTESTS: Giffoni cobranding contests for young people and families, the core audience of the Giffoni brand.
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BRAND EXPOSURE OPPORTuNITIES Giffoni Experience offers several visibility opportunities for sponsors.
JURORS KIT
The sponsor logo on the jurors’ T-shirts has a great deal of exposure thanks to the attendance of over 3.500 children and teens who partake as jurors during the 10 day activities: They are continuously photographed and on camera. The logo is everywhere: in Italia and in the world on print, on Tv and on-line. Alongside T-shirts there are Bags and Lanyards.
BACKDROP - TV SET - CARPET
Over 80% of the footage of the Giffoni Experience is made up of the props of the festival. The footage is sent all over the world. If used on the props of the festival the sponsor logo has indeed a huge visibility.
SPONSOR AWARD & GIFT The main sponsors are allowerd to “gift” talent at the festival during the photocall: such as the RECYCLE bike of CiAl, the MEGA CHUPA of Chupa Chups the Fila Giotto big pencil.
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CORPORATE & INCENTIVE OPPORTuNITIES PREVIEW & JURY
Companies can sponsor Giffoni through “one shot” activities, by linking their product or brand to one of the big film premieres and by inviting their stakeholders to the exlcusive event. They also have the opportunity of letting their employee’s children participate in the festival as jurors.
GIFFONI MUSIC CONCEPT
A further possibility is to sponsor one or more concerts of the Giffoni Music Concept, the music side of the Giffoni Experience, with the cream of the crop of Italian performers.
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SPECIAL DAY
Sponsoring a “SPECIAL DAY” is yet another way to gain major visibility. For example the Meet&Greet with the International talent.
ALCUNI NOSTRI PARTNER Some ofDEI our partner
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E-commerce Giffoni Experience
The strategy of the promotion of the brand is also commercial. Following the success of the merchandising of the“Be Different” line, we decided to create the “Giffoni Experience Store” portal. The platform will give the opportunity to many fans to buy the merchandising on-line. The Giffoni Experience web store will offer a variety of products: clothes, accessories, gadgets, smart & wearable devicescreated by our ffDesign department.
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In a
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The artwork chosen as the cover of the Giffoni 2015 program is composed of various clock faces and mechanisms inspired by Diderot's and D'Alembert's "EncyclopĂŠdie" engravings. Through the work of the Enciclopedists it was possible to represent the stratification of time and knowledge alongside that of tradition as it they were sediments of the knowledge and suggestions of the long and complex history of the Giffoni Festival. I think that my opus is connected to the concept of the evolution of man in relation to technological progress but there are also some fairy tale like elements. Time that brings men together thanks to technology is like the moment of narration to which the seventh art belongs. The 45 years of Giffoni represent a concrete unity expanded through the soft colours of the past, the blinding light of the present and the dawn like light of the future. Gennaro Vallifuoco
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Founded by
Supported by DIREZIONE GENERALE PER IL CINEMA
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