Reimagine Orchard Road by GiffordGiffologie

2016

REIMAGINE

SPACE. MOVEMENT. NATURE

ORCHARD ROAD / GIFFORD ZHANG [E0098114]

Reimagine Orchard Road AR4101 2016/2017 Semester 1 DESIGN 7 NUS/ CLC This edition is first published in November 2016 c Gifford Zhang Shanchun All rights reserved. No part of this whole publication may be reproduced or transmitted, in any form or by any means, electronic, mechanical , photocopying , recording or otherwise without the prior permission of Gifford Zhang Shanchun, E0098114. Contact details Email: E0098114@u.nus.edu / giffordzhang@gmail.com Tel : +65 91768911

Reimagine Orchard Road

CAPTION

Content 2

Foreword

Studio Map Found

Studies

Overview [Development analysis] Overview [Historical analysis] Overview [Landscape analysis] Overview [SMLXL development analysis] Overview [Opportunity analysis] SWOT Analysis [ Street ] Review of successful shopping street Overview of SWOT analysis for Orchard road [street] Learning points

Kurfurstendamm , Berlin [ Shopping street ] Melbourne , Australia [ Shopping street ] The Commons [ Shopping centre] by Department of Architecture Co Ltd Superkilen , Copenhagen [ Urban park] by BIG Architects, Topotek 1& Superflex

Masterplan Concept Structure plan [ Transport & Pedestrian Network ]

Design

Transforming tanglin Final critic board

Reimagine Orchard Road

FOREWORD

Reimagine {re-ih-maj-in.} To think or conceive something in a new way Changes happen everywhere. City is changing, our working field is changing and our roles are also changing are also changing. At these time of changes, we critique the current model of shopping experience along Orchard road, Singapore.The shopping street, Singapore like the rest of the world faces a fierce competition from the world of e-commerces and the citizens of conveniences.The what used to be the must-go destination for shopping is starting to lose its shine presently. Reimagine is a response to these changes: changing buying procedure, expectations, waiting time, social situation, knowledgeable society and the search for a unique shopping model. This book document my thesis as a collection of experiences and design ideas over the past three months for our story of Orchard so far. It starts to serve as a stage for future ideas of both hardware and software to build upon. Through this exploration , the project also hope to serve as a departure of several conversations and design thinking about Orchard road , shopping and beyond

Reimagine Orchard Road

ORCHARD ROAD , SINGAPORE OVERVIEW [ DEVELOPMENT ANALYSIS ]

6 9

13 14

10 16

15 18

19 21 22

24 28

23 25

29 26

1 PA L A I S R E N A I S S A N C E [ C D L , 1 9 9 0 ]

1 1 . F A R E A S T P L A Z A [ S T R ATA , 1 9 8 3 ]

1 9 . P A R A G O N [ S P H R E I T, 1 9 8 4 ]

2 7 . 1 1 1 S O M E R S E T [ C O N S O RT I U M

2 . O R C H A R D T OW E R S [ S T R ATA , 1 9 7 3 ]

1 2 . G R A N D H YAT T H O T E L

20.NGEE ANN CITY

OW N E R S , 1 9 7 7 ]

3 . F O RU M S H O P P I N G [ H P L , 1 9 8 5 ]

[ B O R N E O P RO P E RT I E S , 1 9 7 1 ]

[ N G E E A N N D E V E L O P M E N T, 1 9 9 3 ]

2 8 T H E C E N T R E P O I N T [ S T R ATA , 1 9 8 3 ]

4 . H I LTO N H OT E L [ H P L , 1 9 7 0 ]

13. SCOTTS SQUARE

2 1 . G R A N D P A R K [ B R I G H T R U B Y, 2 0 1 0 ]

2 9 . P E R A N K A N P L A C E [ O N G F A M I L Y, 1 9 8 5 ]

5 . I N T E R N AT I O N A L B U I L D I N G [ H F C , 1 9 6 6 ]

[ W H E E L O C K P RO P E RT I E S , 2 0 1 1 ]

22. 268 ORCHARD ROAD

3 0 . O R C H A R D G A T E WA Y [ O C B C , 2 0 1 4 ]

6 . F A R E A S T S H O P P I N G [ S T R ATA , 1 9 7 4 ]

1 4 . TA N G S P L A Z A

[ N G E E A N N D E V E L O P M E N T, 2 0 1 4 ]

3 1 . O G O R C H A R D [ O G P T E LT D , 1 9 8 3 ]

7 . S H AW C E N T R E

[ TA N G S H O L D I N G, 1 9 8 2 ]

23.MANDARIN ORCHARD [OUE, 1957]

32. ORCHARD CENTRAL [FAR EAST , 2009]

[ S H AW S B R O T H E R S , 1 9 7 2 ]

1 5 . O R C H A R D R E S I D E N C E S [ C A P I TA L A N D

24.THE HEEREN

3 3 . O R C H A R D P L A Z A [ S T R ATA , 1 9 8 1 ]

8 . S H AW H O U S E

M A L L A S I A & S H K P RO P E RT I E S , 2 0 1 0 ]

[CHEE SWEE CHENG AND CO , 1996]

34. CONCORDE HOTEL AND SHOPPING

[ S H AW H O U S E P T E L T D , 1 9 9 3 ]

1 6 . I O N O R C H A R D [ C A P I TA L A N D

2 5 . C AT H AY C I N E L E I S U R E

[HPL, 1983]

9 . L I AT T OW E R S

M A L L A S I A & S H K P RO P E RT I E S , 2 0 0 9 ]

[ C AT H AY , 1 9 9 7 ]

35. PLAZA SINGAPURA

[ B O N V E S T S H O L D I N G, 1 9 6 5 ]

1 7 . L U C K Y P L A Z A [ S T R ATA , 1 9 7 8 - 8 1 ]

26.313 SOMERSET [LANDLEASE &

[ C A P I T A L M A L L T R U S T, 1 9 7 4 ]

1 0 . W H E E E L O C K P L AC E

1 8 . W I S M A AT R I A

A S I A R E TA I L F U N D, 2 0 0 9 ]

3 6 . T H E C A T H A Y [ C A T H A Y, 1 9 3 9 ]

[ W H E E L O C K P RO P E RT I E S , 1 9 9 3 ]

[ S TA R H I L L G L O B A L , 1 9 8 6 ]

Reimagine Orchard Road

ORCHARD ROAD MAP

YEAR OF COMPLETION 2000-2020 1980-1999 1960-1979 1 9 5 9 & B E L OW

OVERVIEW [ HISTORIAL ANALYSIS ]

SOURCE FROM: LONGNWINDINGROAD WORDPRESS

2015

1973

C K TA N G S [MARRIOTT HOTEL]

LIDO CINEMA [ S H AW HOUSE]

SCOTTS ROAD

F I T Z PAT R I C K SUPERMARKET [ PA R AG O N ]

T H E R E I S C L E A R LY A SHIFT IN LANDSCAPE F R O M C O M M U N I T Y- F R I E N D L Y D I S T R I C T TO J U S T P U R E LY A C O M M E R C I A L L U X U RY F O RT R E S S

LUCKY PLAZA

ORCHARD S POINT

ORCHARD ROAD PAT E R S O N ROAD

WISMA INDONESIA [WISMA AT R I A ]

Reimagine Orchard Road

COLD STORAGE [CENTRE POINT]

NGEE ANN BUILDING [NGEE ANN CITY]

PAV I L I O N T H E AT R E [ORCHARD 313]

TA N K ROA D TERMINAL, G L U T TO N B AY [ORCHARD CENTRAL]

G R AV E YA R D S [ 1 8 4 0 S ] C- CHINESE S - S U M AT R A N J- JEWISH

OVERVIEW [ LANDSCAPE ANALYSIS ]

1950s

T O D AY

FUTURE

Reimagine Orchard Road

OVERVIEW [

TANGLIN MALL

LIAT TOWERS

TUDOR COURT

TANGLIN PLACE

WHEEELOCK PLACE

ST REGIS

ION SHOPPING CENTRE

SMLXL development analysis ]

TANGLIN SHOPPING CENTRE ORCHARD PARADE HOTEL

WISMA SHOPPING CENTRE

NGEE ANN CITY SHOPPING CENTRE

THE FORUM

HILTON HOTEL

MANDARIN GALLERY

FAR EAST SHOPPING CENTRE

H&M

ORCHARD 313

RIGHT ELEVATION [ TRAVELLING FROM TANGLIN MALL TO THE CATHAY ] ORCHARD GATEWAY

ORCHARD CENTRAL

TANGLIN POST OFFICE

PALAIS RENAISSANCE

MYAMMAR EMBASSY

THAI EMBASSY

UOB / COURTS / MIDPT ORCHARD

ORCHARD ROAD PARK [ OPP CONCORDE]

ECO WORLD & ST MARTINS

INTERNATIONAL BUILDING

ORCHARD GATEWAY

EMERALD HILL

ISTANA PARK

TANGLIN PARK

SHAW HOUSE

CENTRE POINT

MAD GALLERY

TANGS

ORCHARD 22

MDIS

THE CATHAY

LUCKY PLAZA

ORCHARD POINT

LEFT ELEVATION [ TRAVELLING FROM TANGLIN MALL TO THE CATHAY ] MACDONALD HOUSE

DHOBY GHAUT MRT

OPEN SPACE [ OPP THE CATHAY ]

NASSIM HOUSE

TONG BUILDING

ORCHARD PLAZA

ORCHARD HOTEL

PARAGON

CONCORDE HOTEL

DELFI ORCHARD

GRAND PARK HOTEL

ISTANA

DEVELOPMENT SIZE XL L ANALYSIS 16.5% 33.5% S 16.5% M 33.5%

ORCHARD TOWERS

268 ORCHARD ROAD

PLAZA SINGAPURA SMALL DEVELOPMENT MEDIUM DEVELOPMENT LARGE DEVELOPMENT EXTRA-LARGE DEVELOPMENT

Reimagine Orchard Road

OVERVIEW [

TANGLIN MALL

LIAT TOWERS

TUDOR COURT

TANGLIN PLACE

WHEEELOCK PLACE

ST REGIS

ION SHOPPING CENTRE

Opportunity analysis ]

TANGLIN SHOPPING CENTRE ORCHARD PARADE HOTEL

WISMA SHOPPING CENTRE

NGEE ANN CITY SHOPPING CENTRE

THE FORUM

HILTON HOTEL

MANDARIN GALLERY

FAR EAST SHOPPING CENTRE

H&M

ORCHARD 313

RIGHT ELEVATION [ TRAVELLING FROM TANGLIN MALL TO THE CATHAY ] ORCHARD GATEWAY

ORCHARD CENTRAL

TANGLIN POST OFFICE

PALAIS RENAISSANCE

MYAMMAR EMBASSY

THAI EMBASSY

UOB / COURTS / MIDPT ORCHARD

ORCHARD ROAD PARK [ OPP CONCORDE]

ECO WORLD & ST MARTINS

INTERNATIONAL BUILDING

ORCHARD GATEWAY

EMERALD HILL

ISTANA PARK

DHOBY GHAUT MRT

TANGLIN PARK

SHAW HOUSE

CENTRE POINT

OPEN SPACE [ OPP THE CATHAY ]

NASSIM HOUSE

TANGS

LUCKY PLAZA

ORCHARD POINT

TONG BUILDING

ORCHARD PLAZA

ORCHARD HOTEL

PARAGON

CONCORDE HOTEL

DELFI ORCHARD

GRAND PARK HOTEL

ISTANA

ORCHARD TOWERS

268 ORCHARD ROAD

PLAZA SINGAPURA POTENTIAL INSERTION

LEFT ELEVATION [ TRAVELLING FROM TANGLIN MALL TO THE CATHAY ] MACDONALD HOUSE

ORCHARD 22

Reimagine Orchard Road

MDIS

THE CATHAY

REQUIRED UPGRADING

S W O T A N A L Y S I S [ Tanglin mall to Forum mall ]

STRENGTH/ OPPORTUNITIES

POTENTIAL LOOK:

10 11 12

MONTE NAPOLEONE, MILAN

- R I C H H I S TO RY - HOTELS AND RESIDENCES TO BRING IN DEMAND - A RT G A L L E RY TO O F F E R A S REST STOP - M YA M M A R A N D T H A I EMBASSY -SCALE ARE SMALLER AS C O M PA R E D TO THE ORCHARD STRETCH - POTENTIAL PLAZA TO R E C E I V E O R C H A R D B O U LVA R D S TAT I O N -HOME TO FLAGSHIP STORE D E V E L O P M E T, S I M I L A R T O H A R A J U K U D I S T R I C T. - TO D O A N A LT E R AT I O N TO N A S S I M ROA D B U N G A L OW A S AN LANDMARK INTO ORCHARD ROAD

W E A K N E S S / T H R E AT S - S T R ATA T I T L E D M A L L N OT OFFERING ENOUGH STREET EXPERIENCE - S E N S E O F E N T RY F O R PEDESTRAIN -STREET DOES NOT ENGAGES OW N E R S H I P - O P E N S PAC E S H A S N OT M U C H AC T I V I T I E S T O AC T I VAT E STREET LIFE -NO PUBLIC TOILETS ON STREET -NOT MUCH DIVERSE STREET EXPERIENCE - N O C O L L A B O R AT I O N W I T H E-COMMERCE -IN SUFFICIENT PLACE-MAKING -NO SURPRISES IN STREET - N O T A S WA L K I N G F R I N E D LY T0 MRT -INSUFFICIENT TREES AS S H E LT E R -NO FAMILIES ACTIVITIES

Reimagine Orchard Road

S W O T A N A L Y S I S [ Forum mall to Ngee Ann City ]

POTENTIAL LOOK: [ O R C H A R D PA R A D E TO W H E E L O C K ] F I F T H AV E N U E , N E W YO R K

POTENTIAL LOOK: [ION ORCHARD TO NGEE ANN CITY] G I N Z A , TO K YO, J A PA N

10 11 12

STRENGTH/ OPPORTUNITIES -ICONIC - I N T E R N AT I O N A L B R A N D S - PORTFOLIO OF SINGAPORF BIGGEST FIRMS -NOT A SINGULAR MALL EXPERIENCE -CONNECTION FROM MALL TO MALL VIA UNDERGROUND -PHOTO OPPURTUNITIES - P L A Z A & PA R K S - R I C H H I S TO RY - S T R E T C H E S O F G R E E N E RY -CONNECTION TO MRT -HOTELS & OFFICES TO BRING IN DEMAND - FA M I LY O R I E N TAT E D ACTIVITY - S E RV I C E F RO M T H E B AC K - M A N Y I N - B E T W E E N S PAC E S - O U T D O O R R E C R E AT I O N ACTIVITIIES

W E A K N E S S / T H R E AT S - S T R ATA T I T L E D M A L L N OT OFFERING ENOUGH STREET EXPERIENCE - S E N S E O F E N T RY F O R PEDESTRAIN -STREET DOES NOT ENGAGES OW N E R S H I P - O P E N S PAC E S H A S N OT M U C H AC T I V I T I E S T O AC T I VAT E STREET LIFE -NO PUBLIC TOILETS ON STREET -NOT MUCH DIVERSE STREET EXPERIENCE -THE RISE OF E-COMMERCE - H I G H VO L U M E S H E LT E R M AY N O T F AC I L I AT E WA L K A B I L I T Y -INSUFFICIENT PLACE-MAKING - S U R P R I S E S I N S T R E E T. T H I S L E A D S TO L AC K O F R E TA I L DIVERSITY

Reimagine Orchard Road

S W O T A N A L Y S I S [ Ngee Ann City to Orchard Central ]

POTENTIAL LOOK: [ N G E E A N N C I T Y TO G R A N D PA R K H OT E L ] G I N Z A , TO K YO, J A PA N

POTENTIAL LOOK: [SOMERSET] S T R O G E T, C O P E N H A G E N

STRENGTH/ OPPORTUNITIES -NOT A SINGULAR MALL EXPERIENCE -BIG PLAZA -INNER SHOPPING STREET L I F E C R E AT E S H O RT C U T - L OW C A N O P Y S H E LT E R - R I C H H I S TO RY - PA R K - S T R E T C H E S O F G R E E N E RY -CONNECTION TO MRT - H OT E L S & L I B R A RY TO BRING IN DEMAND - S E RV I C E F R O M T H E B AC K - M A N Y I N - B E T W E E N S PAC E S - M I G H T WA N T T O E S TA B L I S H CONNECTION WITH EMERALD HILL AND CENTREPOINT -BRING BACK EMERALD HILL R E TA I L C H A R M

10 11 12

W E A K N E S S / T H R E AT S - S T R ATA T I T L E D M A L L N OT OFFERING ENOUGHSTREET EXPERIENCE - S E N S E O F E N T RY F O R PEDESTRAIN -STREET DOES NOT ENGAGES OW N E R S H I P - E . G RO B I N S O N MALL NO SHOP FRONT - O P E N S PAC E S H A S N OT M U C H AC T I V I T I E S T O AC T I VAT E STREET LIFES -NO PUBLIC TOILETS ON STREET -NOT MUCH DIVERSE STREET EXPERIENCE -THE RISE WITH E-COMMERCE -IN SUFFICIENT PLACEMAKING - S U R P R I S E S I N S T R E E T. T H I S L E A D S TO L OW F O OT FA L L .

Reimagine Orchard Road

SWOT ANALYSIS [

Orchard Central to The Cathay]

ORCHARD ROAD , SINGAPORE SWOT ANALYSIS [ STREET,ORCHARD PLAZA TO THE CATHAY ]

POTENTIAL LOOK: Ave n u e M o n t a i g n e, Pa r i s

STRENGTH/ OPPORTUNITIES -AFFORABLE FOOD PLACES -POTENTIAL PLAZA IN FRONT O F C AT H AY - POTENTIAL CLOSE GREEN LOOP TO FORT CANNING - R I C H H I S TO RY - VA R I E D S I Z E S D E V E L O P M E N T - PA R K - S T R E T C H E S O F G R E E N E RY -CONNECTION TO MRT -SCHOOLS & OFFICES TO BRING IN DEMAND - FA M I LY O R I E N TAT E D ACTIVITY - S E RV I C E F RO M T H E B AC K - M A N Y I N - B E T W E E N S PAC E S

10 11 12

W E A K N E S S / T H R E AT S - S T R ATA T I T L E D M A L L N OT OFFERING ENOUGHSTREET EXPERIENCE - S E N S E O F E N T RY F O R PEDESTRAIN -STREET DOES NOT ENGAGES OW N E R S H I P - O P E N S PAC E S H A S N OT M U C H AC T I V I T I E S T O AC T I VAT E STREETLIFES -NO PUBLIC TOILETS ON STREET -NOT MUCH DIVERSE STREET EXPERIENCE - N O C O L L A B O R AT I O N W I T H E-COMMERCE - H I G H VO L U M E S H E LT E R M AY N O T F AC I L I AT E WA L K A B I L I T Y -IN SUFFICIENT PLACEMAKING -NO SURPRISES IN STREET

Reimagine Orchard Road

REVIEW OF SUCCESSFUL SHOPPING STREET IN THE WORLD

OTHERS OTHERS

G R A N D PA L A I S

OTHERS

STREET + SQUARE

OTHERS

MONUMENT

OTHERS

STREET

OTHERS

HOTEL HOTEL

CHURCH

HOTEL

S T R E E T + PA R K

HOTEL

C E N T R A L PA R K

HOTEL

STREET + GARDEN

HOTEL

RESIDENCE RESIDENCE RESIDENCE

50M

RESIDENCE

10M

B O U T I QU E F L AG S H I P STORE

RESIDENCE

G R I D W I T H A RT E R I A L B O U N DA RY

STREET

OFFICE

F I F T H AV E N U E , N E W YO R K

20M

OFFICE

10M

R E TA I L

RECTILINEAR GRID

T R A I N S TAT I O N

R E TA I L

G I N Z A , J A PA N

STREET

R E TA I L

40M

R E TA I L

LOOSE GRID

OFFICE

100M

ORCHARD ROAD , SINGAPORE

LAND USE

O R I E N TAT I O N P O I N T

OFFICE

CENTRAL HUB

R E TA I L

AV E R A G E B L O C K S I Z E

S T R E E T PAT T E R N

R E TA I L

SHOPPING STREET

200M

Stroget, Copenhagen

LOOSE GRID

90M

50M

VIA MONTE NAPOLENE Milan

LOOSE GRID

40M

AV E N U E M O N T A I G N E , PA R I S

Reimagine Orchard Road

LOOSE GRID

80M

OFFICE

130M

SUMMARY OF SWOT ANALYSIS

- A RT G A L L E RY TO O F F E R A S -AFFORABLE FOOD PLACES REST STOP - P OT E N T I A L P L A Z A I N F RO N T O F C AT H AY - M YA M M A R A N D T H A I E M B A S S Y - R I C H H I S TO RY A S C U LT U R A L A N C H O R - VA R I E D S I Z E S D E V E L O P M E N T - TA N G L I N B U I L D I N G S â&#x20AC;&#x2122; S C A L E A R E - S T R E T C H E S O F G R E E N E RY S M A L L E R A S C O M PA R E D TO -CONNECTION TO MRT THE ORCHARD STRETCH -SCHOOLS & OFFICES TO BRING IN DEMAND - FA M I LY O R I E N TAT E D AC T I V I T I E S -NOT A SINGULAR MALL EXPERIENCE - I N N E R S H O P P I N G S T R E E T L I F E C R E AT E S H O RT C U T - L OW C A N O P Y S H E LT E R - H OT E L S & L I B R A RY TO B R I N G I N D E M A N D - S E RV I C E F RO M T H E B AC K - M A N Y I N - B E T W E E N S PAC E S -ICONIC BUILDING - I N T E R N AT I O N A L B R A N D S -PORTFOLIO OF SINGAPORF BIGGEST FIRMS -CONNECTION FROM MALL TO MALL VIA UNDERGROUND STRENGTH -PHOTO OPPURTUNITIES - O U T D O O R R E C R E AT I O N AC T I V I T I I E S

- S E RV I C E F RO M T H E B AC K - M A N Y I N - B E T W E E N S PAC E S - M I G H T WA N T T O E S TA B L I S H C O N N E C T I O N W I T H EMERALD HILL AND CENTREPOINT - B R I N G B AC K E M E R A L D H I L L R E TA I L C H A R M -POTENTIAL CLOSE GREEN LOOP TO FORT CANNING - POTENTIAL PLAZA TO RECEIVE ORCHARD B O U L E VA R D S TAT I O N - H O M E T O F L A G S H I P S T O R E D E V E L O P M E T, S I M I L A R T O H A R A J U K U D I S T R I C T. - TO D O A N A LT E R AT I O N TO N A S S I M ROA D B U N G A L OW AS AN LANDMARK INTO ORCHARD ROAD

Reimagine Orchard Road

OPPORTUNITY

- S T R ATA T I T L E D M A L L N OT O F F E R I N G E N O U G H STREET EXPERIENCE - S E N S E O F E N T RY F O R P E D E S T R I A N - S T R E E T D O E S N OT E N G AG E S OW N E R S H I P - O P E N S PAC E S H A S N OT M U C H AC T I V I T I E S TO AC T I VAT E S T R E E T L I F E -NO PUBLIC TOILETS ON STREET -NOT MUCH DIVERSE STREET EXPERIENCE - N O C O L L A B O R AT I O N W I T H E - C O M M E R C E - H I G H VO L U M E S H E LT E R M AY N O T F AC I L I TAT E WA L K I N G -INSUFFICIENT PLACE-MAKING -NO ELEMENT OF SURPRISES IN STREET

WEAKNESS

T H R E AT

-THE RISE OF E-COMMERCE - T H E M A L L I N O R C H A R D A R E S TA RT I N G TO LOOK SIMILAR TO THE HEARTLAND MALLS -THE CONVENIENCES OF TECHNOLOGY - F A S T- F O O D S O C I E T Y -BIRD SHITTING ON STREET -JUST YOUR TYPICAL SHOPPING BAG EXPERIENCE -PEDESTRIAN AFFORDABILITY -CHANGING LIFESTYLE - C ROW D E D A N D S QU E E Z Y -LACK OF STREET LIFE -TIME-LIMITING MALLS [ CLOSES BEFORE 12AM]

LEARNING LESSONS

SAFETY - TRAFFIC SPEEDS - VISUAL PERMEABILITY -MORE CROSSROAD -REDUCE BUSES - I N S E RT I O N O F B U S T E R M I N AT I O N AT T H E FRINGE OF THE CITY

Reimagine Orchard Road

C L I M AT E - SUN EXPOSURE -PROTECTECTION FROM THE ELEMENTS - S E N S O RY P E R C E P T I O N -AIR CONDITION THE STREET

SCALE -WIDTH OF THE STREET A N D S I D E WA L K - DENSITY AND HEIGHT OF BUILDINGS - G RO U N D F L O O R U S AG E A N D T R A N S PA R E N C Y - I N S E RT I O N O F C H A R AC T E R - B R E A K D OW N FAC A D E W I N D OW S

AC C E S I B I L I T Y - A LT E R N AT I V E C I R C U L AT I O N PAT T E R N - D E L I N E AT I O N O F S PAC E S A N D EDGES - H OW P E O P L E A R R I V E A N D THRESHOLD -INTRODUCING CITY SCOOTER AND BICYCLE MODES -NEW PUBLIC SHARING MODES

CONTEXT - I N S E RT I O N O F C H A R AC T E R TO P L AC E , G I V I N G S T R E E T A SENSE OF DIVERSITY - D E L I N E AT I O N O F S PAC E S A N D EDGES -IDENTITY THE THRESHOLD A N D T R E AT I T A S U R B A N S I G N AG E INTO ZONES - C R E AT E N E C E S S A RY S T R E E T L I F E T O B U Z Z T H E R E TA I L S T R E E T -MORE LOCALISE MEETING POINT

MAINTENANCE - L O N G T E R M PA RT N E R S AND SPONSOR - L O N G - T E R M M A N AG E M E N T PLAN - R E S I L I E N T N AT I V E P L A N T S - G ROW A C O M M U N I T Y B E F O R E BUILDING A SHOPPING STREET

KURFURSTENDAMM , BERLIN OVERVIEW OF THE GREAT SHOPPING STREET

KURFURSTENDAMM IS ONE OF THE MOST POPULAR SHOPPING DISTRICT IN BERLIN. IT IS DEFINELTY NOT YOUR TYPICAL ORCHARD ROAD, BUT THE MIXS OF RESIDENTIALS AND COMMERCIALWITH A PINCH OF HERITAGE WITHIN THE DISTRICT MAKES IT FLAVOURFUL. THE SHOPPING STREET ITSELF STRETCHES A DISTANCE OF 3.5 KM, WITH FOUR LANES OF TREES. IT WAS DEVELOPED OUT OF A HISTORIC CORDUROY ROAD AND IT IS HOME TO MANY GREAT SHOPPING MALLS. THE NEARBY FACILITIES INCLUDES ZOO, HISTORIC RUINS, CHURCH, CAFES, THEATRE. TRANSPORT STATION., EXHIBITION AND CINEMAS. IT IS ALSO A CENTRE OF LEISURE AND NIGHTLIFE SINGAPORE TO BERLIN

KURFURSTENDAMM STREET SECTION

BERLIN AIRPORT TO KURFURSTENDAMM

-SINGAPORE TO BERLIN TRAVEL TIME : 14 HRS 30 MINS -BERLIN AIRPORT TO CBD TRAVEL TIME: 10 MINS -LOCATED AT THE NORTHEASTERN OF GERMANY, -CAPITAL OF GERMANY -CONSIST OF A POPULATION OF 3.6 MILLION PEOPLE [AS OF 2015] -THE FAMOUS BERLIN WALL [1961â&#x20AC;&#x201C;1989] -THE FAMOUS TIERGARDEN TO BRANDENBURG GATE [DIAGRAM 1] -BERLIN IS WELL KNOWN A HIGH QUALITY OF LIVING -AROUND ONE-THIRD OF THE CITY'S AREA ARE GREENS AND BLUE

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KURFURSTENDAMM , BERLIN CHARACTERISTICS THAT MAKES THE SHOPPING STREET GREAT

R E C E N T A N D R E L E VA N T H E R I T A G E - YO U R G R A N D PA R E N T S W E R E P RO B A B LY A L I V E D U R I N G B E R L I N ’ S DA R K E S T DAYS T H RO U G H W W I I , Y O U R P A R E N T S M A Y R E M E M B E R T H E C O N S T R U C T I O N O F T H E B E R L I N WA L L , Y O U M I G H T E V E N R E A D A B O U T I T S FA L L . YO U P RO B A B LY I N T R I G U E D B Y T H E P RO S P E C T O F S E E I N G W H E R E T H E N A Z I S W E R E H E A D Q U A R T E R E D , Y O U WA N T T O T O U C H T H E B E R L I N WA L L W I T H Y O U R B A R E H A N D S , T H E C I T Y I S C O N S T A N T L Y R E B U I L D I N G , R E P A I N T I N G A N D I T S H I S T O RY I S S T I L L O N LY Y E S T E R DAY ’ S N E W S .

ACCESSIBILITY TO ART

T H E Z O O , A Q U R I U M , T H E A T R E , WA T E R P L A Y G R O U N D , M U S E U M O F F E R A N A LT E R N AT I V E L I F E S T Y L E W H E R E F A M I LY C A N C O M E TO G E T H E R B E S I D E T H E S H O P P I N G B AG EXPERIENCE

VARIETY OF HANGOUT

- O N C E Y O U H AV E G O T T E N O U T O F T H E WA Y F R O M T H E L U X U R Y S H O P P I N G S T R E E T , H E A D I N TO T H E B AC K S T R E E T TO S E E W H Y T H E S T R E E T E A R N S F I R S T TO P S P OT . T H E P E O P L E A R E E D G Y , T H E D R I N K S A R E C H E A P S , T H E A RT WO R K A R E V I B R A N T A N D T H E U N D E R G R O U N D B A R A N D G A L L E R I E S . I F S O M E T H I N G L O O K S L I K E A R E G U L A R WA L L O R G A R D E N I N T H E D A Y, C O M E B A C K A T N I G H T A N D I T I S A LT E R N AT I V E P R O B A B LY T H E E N T R A N C E T O T H E G R E AT E S T B A R YO U LIFESTYLE H AV E E V E R V I S I T E D

A C U LT U R E O F EMBRACE

THE KAISER WILHELM M E M O R I A L C H U R C H WA S B A D LY DA M AG E D I N T H E WWII BUT THE CITY DECIDE TO NOT TO DEMOLISHED BUT BUILD UPON THE RU I N S .

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KURFURSTENDAMM , BERLIN CHARACTERISTICS THAT MAKES THE SHOPPING STREET GREAT

BIERBIKE

YO U C A N N OT D R I N K A N D D R I V E I N A N Y C O U N T RY B U T I N B E R L I N , YO U A R E A L L OW E D TO DRINK ANDRIDE. THIS BIERBIKE OFFER A N O T H E R M O D E O F T R A N S P O RT A N D C R E AT E B U Z Z O N T H E S T R E E T.

T H E O C C A S I O N A L S T R E E T E V E N T S N OT O N LY B R I N G S L I F E TO T H E R E G U L A R S H O P P I N G M O O D B U T A L S O R E F R E S H E S T H E M I N D O F T H E S H O P P E R S A B O U T T H E S T R E E T. A D D I T I O N A L L Y , B E R L I N I S A LWA Y S R E I N V E N T I N G I T S E L F S O T H E S T R E E T E V E N T S W I L L A L L O W STREET EVENTS O N E T O U N D E R S T A N D T H E N O V E L T Y O F T H E C I T Y. E U RO PA C E N T R E A R E A S E RV E D A S A P R O M I N E N T LANDMARK AND MEETING SPOT FOR MANY IN KURFURSTENDAMM S T R E E T. O N C E Y O U R E AC H E D T H E L O C AT I O N , YO U A R E G R E E T E D WITH A PEOPLE F O U N TA I N W I T H T H E G E N E RO U S P O P O RT I O N O F P L A Z A S PAC E . T H I S MAKES PEDESTRAIAN AND SHOPPERS HAPPIER.

BIERGARDEN A BIERGARDEN [ BEER GARDEN] MEANS OUTDOOR AREA IN WHICH BEER AND FOOD ARE SER VED, T Y P I C A L LY S H A R E D TA B L E . I T I S T H E G E R M A N WAY O F L I F E S T Y L E , S O A K I N G I N T O T H E AT M O S P H E R E W I T H A C O N V E R S AT I O N A N D A C C O M PA N I E D M U S I C .

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LANDMARKS

KURFURSTENDAMM , BERLIN CHARACTERISTICS THAT MAKES THE SHOPPING STREET GREAT

13 11

12 4 5

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6 8 7

VARIETY OF HANGOUTS 1. KADEWE SHOPPING COMPLEX 2. TAUENTZIENSTRAßE STREET 3. EUROPA CENTRE 4. BREITSCHEIDPLATZ PLAZA 5. KAISER WILHELM MEMORIAL CHURCH 6. FASANENSTRAßE STREET 7. STORY OF BERLIN 8 THEATRE OF KURFUSTENDAMM 9 MAROOUSH RESTAURANT 10 BLEIBTREUSTRAßE STREET 11 THE SAVIGNYPLATZ 12 THEATER DES WESTENS 13 BERLIN ZOO 14 BERLIN AQUARIUM

KURFURSTENDAMM , BERLIN URBAN APPLICATION ON ORCHARD ROAD

P O S S I B I L I T I E S O F U R B A N DY N A M I C S 1 . F O L L OW I N G T H E S T U D I E S F RO M B E R L I N , THE PLANNING MADE THE SHOPPING POSSIBLE BY A N C H O R I N G M O N U M E N T AT T H R E E E Q U A L D I S TA N C E ON THE SHOPPING STREET . 2 . T H E R E C O U L D P O S S I B LY B E A N A X I S O F R E S P O N S E TO DEFINE THE STREET BETTER 3 . T H E S H O P P I N G S T R E E T S H O U L D B E S U P O RT B Y G A L L E R I E S A N D T H E AT R E S T O S U P P O RT T H E V I S I O N O F T H E S T R E E T. 4 . AC C E S S I B I L I T Y T O N E A R B Y PA R K S S H O U L D G I V E C L U E S I N T H E C I T Y I T S E L F. 5 . I N S T I T U T I O N S A L S O A D D TO T H E S U P P LY A N D DEMAND OF THE STREET 6 . I F W E F O L L OW T H E S T RU C T U R E O F B E R L I N, T H E R E S H O U L D B E A N I N S E RT I O N P U B L I C C O M M U N A L I N S O M E R S E T TO N OT O N LY B R E A K T H E M U N DA N E O F COMMERCIAL ZONE BUT IT ADDS TO THE LIFE O F T H E S T R E E T A N D T H E AT T R A C T I O N O F O R C H A R D R D.

D I A G R A M : M A P I N E X I S T I N G S WA N S T O N S T R E E T I N T E R A C T I O N A C T I V I T I E S W I T H T H E K U R F U R S T E N D A M M P L A N N I N G O N T O O R C H A R D R O A D SHOPPING

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ART

INSTITUTION

HOTEL/HOSTEL

E N T E R TA I N M E N T

F&B

MONUMENT

SWANSTON STREET , MELBOURNE OVERVIEW OF THE GREAT SHOPPING STREET

- FROM THE SHRINE OF REMEMBRANE, FEDERATION SQUARE,THE HOODLE GRID, VICTORIA STATE LIBRARY TO RMIT DESIGN HUB, THE CITY IS A CURRATED CITY SEEM TO BE TELLING A STORY - BUT WHAT REALLY ACTIVATING THE STREET IS REALLY THE RMIT UNIVERSITY. SINGAPORE TO MELBOURNE

BACK 1996, THE CITY COUNCIL SET UP

MELBOURNE AIRPORT TO MELBOURNE CBD

TASK FORCE AND THE CITY

-SINGAPORE TO MELBOURNE TRAVEL TIME : 7 HRS 20 MINS

GOVERNOR COMPRISES

-MELBOURNE AIRPORT TO CBD TRAVEL TIME: 20 MINS

OF MAINLY RMIT GRADUATES

-LOCATED AT SOUTH-EAST OF AUSTRALIA ,MELBOURNE IS

TO RELOOK AT THE CITY

SECOND LARGEST STATE.

AS A WHOLE.

-CONSIST OF A POPULATION OF 4.5 MILLION PEOPLE [AS OF 2015] -THE FAMOUS HODDLE GRID [DIMENSIONS OF 1.61 BY 0.80 KM] -MELBOURNE IS OFTEN KNOWN TO AS AUSTRALIA'S GARDEN CITY -MELBOURNE HAS THE LARGEST TRAM NETWORK IN THE WORLD

TRANSFORMATION TO BE A CAR FREE STREET

SWANSTON STREET SECTION

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MELBOURNE CBD PLAN

SWANSTON STREET , MELBOURNE CHARACTERISTICS THAT MAKES THE SHOPPING STREET GREAT

L A N E WAY S

L A N E WAY S E C T I O N RESIDENTIAL WINDOW

- C O M PA R E D TO M A I N S T R E E T S , T H E L A N E S ARE MORE CONDUCIVE TO A HUMAN SCALE, W I T H N A R ROW W I D T H S L I M I T I N G V E H I C U L A R AC C E S S A N D F AVO R I N G T H E B U Z Z O F P E D E S T R I A N M O V E M E N T.

RESIDENTIAL BALCONY LIGHTING AWNING SIGNAGE

D I S P L AY

WINDOW D I S P L AY PAT I O S E AT I N G

AC T I V E F RO N TAG E 1.1

1.2

1 . 1 ROYA L A R C A D E 1 . 2 H A R DWA R E S T R E E T 1 . 3 T H E C AU S E WAY

J A N G E H L L A N E WAY S A N A LY S I S

VA R I E T Y O F HANGOUTS 1 S H R I N E O F R E M E M B R A N C E S . 2 N AT I O N A L G A L L E RY V I C TO R I A . 3 YA R R A R I V E R . 4 F E D E R AT I O N S Q U A R E 6 F L I N D E R S S TAT I O N. 7 S T PAU L S C AT H E R DA L . 8 D E G R AV E S S T R E E T. 9 U N I O N L A N E . 1 0 C U R T I N H O U S E 1 1 B O U R K E S T R E E T . 1 2 R O Y A L A R C A D E . 1 3 V I C T O R I A S T A T E L I B R A R Y. 1 4 M E L B O U R N E C E N T R A L 1 5 R M I T B L D 2 2 . 1 6 R M I T B L D 2 3 . 1 7 R M I T D E S I G N H U B . 1 8 S WA N S T O N S T R E E T

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- R A N G E O F T Y P E S AT T R AC T D I F F E R E N T C ROW D S : R E S TAU R A N T S , C A F E S , B O U T I QU E S , A RT I N S TA L L AT I O N S , C L U B S , B A R S , R E S I D E N C E S -POLICY IMPLEMENTED TO FOCUS ON DESIGNING FOR PEDESTRIAN EXPERIENCE

1.3

-VISIBLE SIGNS COINCIDE WITH EXISTING CHARACTER OF LANE - L A N E WAYS H AV E U N I Q U E N A M E S A N D CORRESPONDING SIGNAGE - G E N E R A L L Y, B U S I N E S S S I G N S A L O N G A L L E Y A R E SAME SIZE AND HEIGHT - C L A R I T Y B R I N G S WA L K A B I L I T Y

SIGNAGES

SWANSTON STREET , MELBOURNE CHARACTERISTICS THAT MAKES THE SHOPPING STREET GREAT

PEDESTRIAN A F F O R DA B I L I T Y THE AXIS RESPONSE TO SHRINE OF REMEBERANCES IS A PROTRAIT OF WILLIAM B A R A K [ T R A D I T I O N A L N G U R U N G A E TA ( E L D E R ) O F T H E W U R U N D J E R I - W I L L A M C L A N ] , S WA N S TO N S Q UA R E . T H E C U LT U R A L R E S O N A N C E O F W I L L I A M B A R A K G A Z I N G D O W N T H E C I V I C AX I S O F M E L B O U R N E TO WA R D S T H E P O S T F E D E R AT I O N S H R I N E O F R E M E M B R A N C E , S TA N D S TO U N I T E AXIS OF RESPONSE T H E C I T Y â&#x20AC;&#x2122; S H E R I TA G E W I T H I T S H I S T O R Y.

-LUNCHTIME LANE CLOSURES REDUCE VEHICULAR TRAFFIC -PROVIDE OPPORTUNITY FOR INCREASE IN STREET EXPOSURE - VA R I E T Y O F S E AT I N G, B E N C H E S , L AW N I N G S , PAV I N G 1] VICTORIA MARKET [ 5 0 0 M AWAY F R O M 3 ]

3 ] F E D E R AT I O N S Q AU R E [ 1 . 5 K M AWAY F R O M 1 ]

2 ] V I C TO R I A S TAT E L I B R A RY [ 1 K M AWAY FROM 3] 1 2

P L A Z A O F G AT H E R I N G

- T H E D I F F E R E N T S E T T I N G I N T H E L A N E WAY F O R M T H E S U B T L E E N T R A N C E A L L OW I N G P E O P L E T O N AG I VAT E T H RO U G H - N A R ROW E S T O F T H E L A N E F I L L E D W I T H AC T I V I T I E S D R AW C U R I O U S I T Y

NEARBY PA R K S & GARDENS 2

FITZROY

GARDEN

FLAGSTAFF

PARK 3

D I F F E R E N T I AT E D THRESHOLD

1 1

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YARRA

PARK

CARLTON

GARDEN

5 ROYAL GARDEN

BOTANTIC

SWANSTON STREET , MELBOURNE CHARACTERISTICS THAT MAKES THE SHOPPING STREET GREAT

CARADIGAN STREET

FUTURE STUDENT HOUSING

STRONG I N T E R FAC E

CIVIC SPINE

UNIVERSITY SPINE

VICTORIA STREET

STRONG I N T E R FAC E

IMPROVED CONNECTION

BOWEN STRET SWANSTON STREET PETER ELLIOT DIAGRAM CAMPUS SECTION LOOKING NORTH

ND- NEW DEVELOPMENT

STEWARD STREET

SWANSTON STREET

BOWEN LBAO WNE NE

THE RMIT MASTERPLAN[ 1995-2017 ]

RUSSELL STREET

STREET

A C T I VAT I N G T H E U N I V E R S I T Y A S PA R T O F T H E S T R E E T

S WA N S T O N S T R E E T B E C A M E A P E O P L E STREET THROUGH THE OPENING OF THE INSTITUTE INTO THE CIVIC S P I N E [ S WA N S T O N S T R E E T ] I T S E L F A N D A L S O T H E A C T I VA T I O N O F VA R I O U S P O C K E T S O F S P A C E S .

THE RMIT MASTERPLAN

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1. 2. 3. 4. 5. 6.

R M I T S E C T O R 5 , 1 2 , 1 3 [ 2 0 0 0 - 70.7 ]R M I T A L U M N I C O U R T Y A R D [ 2 0 1 2 ] BUILDING 9[2009] 8 . S WA N S TO N S Q UA R E [ 2 0 1 3 - 1 5 ] BUILDING 2[2010] 9. A BECKE T T URBAN SQUARE[2014] BUILDING 20[2010-11] 10. FORESTER HALL[2014-15] BUILDING 22[2010-2012] 11. BUILDING 11[2014-15] R M I T D E S I G N H U B [ 2 0 1 0 - 2 0 1122]. R M I T B L D 8 , 1 0 , 1 2 , 2 2 [ 2 0 1 5 - 1 7 ]

SWANSTON STREET , MELBOURNE URBAN APPLICATION ON ORCHARD ROAD

P O S S I B I L I T I E S O F U R B A N DY N A M I C S 1 . F O L L OW I N G T H E S T U D I E S F RO M M E L B O U R N E , T H E P L A Z A O F G AT H E R I N G. T H E R E C O U L D B E A N I N S E RT I O N O F T WO M O R E P U B L I C S QUA R E A PA RT F R O M T H E E X I S T I N G S Q U A R E I N I O N O R C H A R D. 2. THERE COULD AN AXIS OF RESPONSE TO DEFINE THE STREET BETTER 3 . T H E R E S H O U L D B E M O R E VA R I E T Y O F S H O P P I N G R E S T- S T O P B E S I D E T H E C U R R E N T O R C H A R D L I B R A R Y 4 . AC C E S S I B I L I T Y T O N E A R B Y PA R K S S H O U L D G I V E C L U E S I N T H E C I T Y I T S E L F. 5 . Y E S W E H AV E T H E E X I S T I N G B I L L B O A R D F O R T R E S S M A L L , B U T W E C A N C R E A T E L A N E WA Y S I N B E T W E E N T H E M A L L S A N D I N T O S O M E M A L L S T O C R E AT E A VA R I E T Y O F WA L K I N G E X P E R I E N C E . 6 . I F W E F O L L OW T H E S T RU C T U R E O F M E L B O U R N E , T H E R E S H O U L D B E A N I N S E RT I O N P U B L I C C O M M U N A L I N S O M E R S E T TO N OT O N LY B R E A K T H E M U N DA N E O F COMMERCIAL ZONE BUT IT ADDS TO THE LIFE O F T H E S T R E E T. D I A G R A M : M A P I N E X I S T I N G S WA N S T O N S T R E E T I N T E R A C T I O N A C T I V I T I E S W I T H T H E M E L B O U R N E C B D P L A N N I N G O N T O O R C H A R D R O A D SHOPPING

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ART

INSTITUTION

HOTEL/HOSTEL

E N T E R TA I N M E N T

F&B

MONUMENT

THE COMMONS [ SHOPPING CENTRE]

ALTERNATIVE RETAIL EXPERIENCE T H E C O M M O N S I S A G AT H E R I N G G RO U N D F O R S P E C I A L I Z E D, QUA L I T Y P RO D U C E R S W H O TA K E P R I D E I N W H AT T H E Y D O. A S T H E Y A I M TO B E T H O N G L O R ’ S B AC K YA R D, A P L AC E W H E R E O N E C A N S P E N D QUA L I T Y TIME IN THE NEIGHBORHOOD WHILE BEING A LITTLE CLOSER TO N A T U R E . T H E I R I N T E N T I O N WA S T O B U I L D F I R S T A C O M M U N I T Y, T H E N A MALL.

1ST STOREY FLOORPLAN

A R C H I T E C T S : D E PA RT M E N T O F A R C H I T E C T U R E C O. , LT D. PROJECT: THE COMMONS L O C AT I O N : T H O N G L O R 1 7 , B A N G KO K , T H A I L A N D OW N E R : T H E C O M M O N S C O. , LT D. L A N D S C A P E A R C H I T E C T : WA B I - S A B I S T U D I O C O. , LT D. LIGHTING DESIGNER: ACCENT STUDIO STRUCTURAL ENGINEER: JET STRUCTURAL M&E ENGINEER: EEC ENGINEERING NETWORK E N V I RO N M E N TA L G R A P H I C : B E > O U R > F R I E N D STUDIO IDENTITY DESIGN: TNOP DESIGN MAIN CONTRACTOR: NL DEVELOPMENT PUBLIC C O. , LT D. FA Ç A D E C O N T R AC TO R : S C G L A Z I N G C O. LT D. CONSTRUCTION COST: 180 MILLION THB AREA: 5,000 M2 CONSTRUCTION PERIOD: 2013-2016

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MALL SECTION

2ND STOREY FLOORPLAN

3RD STOREY FLOORPLAN

4TH STOREY FLOORPLAN

1ST MEZZA FLOORPLAN

THE COMMONS [ SHOPPING CENTRE]

Sunken courtyard in the Common Ground is a semi-private & cozy outdoor space with comfortable natural ventilation with the help from a giant ceiling fan

The proposal of a ver tical open-air public space is well shaded by the third and the four th floor str ucture above protecting the entire space from the sun and the rain.

Va r i o u s t y p e s o f o u t d o o r furniture, seating steps, and plantings collectively create informal gathering space throughout the entire public areas in all levels

Lighting strip illuminating the building facade continuously a n d s l o w l y c h a n g e s i t s i n t e n s i t y, creating a “Breathing” effect to the building

The wide ‘Ground’ with its gradual series of steps and platforms connecting the street level to the second floor naturally draws people t o w a l k u p l e i s u r e l y. A s e r i e s of openings in the third and the fourth floor further enhance a continuity of the ver tical space.

Front Elevation

‘The Ground’ ver tically opens upthrough large voids on the upper floors, connecting to a large public open-air area occupying nearly thir ty percent of each of the third and the fourth floor plate. The space ver tically and horizontally flows in and out the entire building and allows for natural ventilation throughout. Series of openings on all floor plates maximize visual & spatialcontinuation from the sunken cour tyard level t o t h e To p Ya r d o n t h e 4 t h floor

Side Elevation

The commons was not only an attempt to c r e a t e a n e w a c t i v e o u t d o o r s p a c e i n t o d a y ’s tropical climate. The mall through its curration of retail experience create a community to support the livelihood of the mall, which makes it a success.

The sets of industrial fans are incorporated into the ceiling screen below the skylight. One set draws hot air upward and out; the other set blows the wind downward to effectively increase the air movement in extra hot days. Concept sketch by THE COMMONS

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SUPERKILEN , COPENHAGEN [ URBAN PARK]

IMAGE CAPTION: A HALF A MILE LONG URBAN SPACE WEDGING THROUGH ONE OF THE MOST ETHNICALLY DIVERSE AND SOCIALLY CHALLENGED NEIGHBORHOODS IN DENMARK. DESIGNER

BIG ARCHITECTS, TOPOTEK 1, SUPERFLEX

TYPE

URBAN PARK

LOCATION

COPENHAGEN, DENMARK

YEAR

2012

STATUS

COMPLETED IN 2012

OVERVIEW OF PROJECT SUPERKILEN IS A PARK THAT SUPPORTS DIVERSITY. IT IS A WORLD EXHIBITION OF FURNITURE AND EVERYDAY OBJECTS FROM ALL OVER THE WORLD, INCLUDING BENCHES, LAMPPOSTS, TRASH CANS AND PLANTS – REQUISITES THAT EVERY CONTEMPORARY PARK SHOULD INCLUDE AND THAT THE FUTURE VISITORS OF THE PARK HAVE HELPED TO SELECT. THE CONCEPTUAL STARTING POINT IS A DIVISION OF SUPERKILEN INTO THREE ZONES AND COLORS – GREEN, BLACK AND RED. THE DIFFERENT SURFACES AND COLORS ARE INTEGRATED TO FORM NEW, DYNAMIC SURROUNDINGS FOR THE EVERYDAY OBJECTS. THE DESIRE FOR MORE NATURE IS MET THROUGH A SIGNIFICANT INCREASE OF VEGETATION AND PLANTS THROUGHOUT THE WHOLE NEIGHBORHOOD ARRANGED AS SMALL

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SUPERKILEN , COPENHAGEN [ URBAN PARK]

5 FEATURES OF SUPERKILEN GLOBAL URBAN DIVERSITY THAT IN FACT REFLECTS THE TRUE NATURE OF THE LOCAL NEIGHBORHOOD – RATHER THAN PERPETUATING A PETRIFIED IMAGE OF HOMOGENOUS DENMARK.

CHANGING LANDSCAPING: THREE COLORS – ONE NEIGHBORHOOD A DIVISION OF SUPERKILEN INTO THREE ZONES AND COLORS – GREEN, BLACK AND RED. THE DIFFERENT SURFACES AND COLORS ARE INTEGRATED TO FORM NEW, DYNAMIC SURROUNDINGS FOR THE EVERYDAY OBJECTS.

CLEAR ZONING- THE RED SQUARE ISDEFINED BY A STREET IN EACH END AND BUILDING AND FENCES ALONG THE SIDES. A BIG RED CARPED STRETCHED OUT BETWEEN ALL SIDES OF THE SQUARE.

TRAFFIC CONNECTIONS TO CREATE BETTER AND MORE TRANSPARENT INFRASTRUCTURE THROUGHOUT THE NEIGHBORHOOD, THE CURRENT BIKE PATHS WILL BE REORGANIZED, NEW CONNECTIONS LINKING TO THE SURROUNDING.ALTERNATIVES TO THE BUS PASSAGE INCLUDE SIGNALS, AN EXTENDED MIDDLE LANE OR SPEED BUMPS.

FAMILY ORIENTED ACTIVITIES – ONE NEIGHBORHOOD THE ACTIVITIES OF THE GREEN PARK WITH ITS SOFT HILLS AND SURFACES APPEALS TO CHILDREN, YOUNG PEOPLE AND FAMILIES. A GREEN LANDSCAPE AND A PLAYGROUND WHERE FAMILIES WITH CHILDREN CAN MEET FOR PICNICS, SUNBATHING AND BREAKS IN THE GRASS, BUT ALSO HOCKEY TOURNAMENT S, BADMINTON GAMES AND WORKOUT BETWEEN THE HILLS.

IMAGE CAPTION: A WORLD EXHIBITION OF FURNITURE AND EVERYDAY OBJECTS FROM ALL OVER THE WORLD

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URBAN DESIGN CONCEPT [ ANALYSIS OF PRESENT AND FUTURE CONDITION ]

PRESENT

CONGESTED CAR-FILLED ROAD [ ONE-SIDED STREET CONNECTIVITY ]

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FUTURE

THE PEOPLE-FILLED ROAD [ M U LT I P L E S T R E E T C O N N E C T I V I T Y ]

URBAN DESIGN CONCEPT PEDESTRIANISED ROAD PROPOSITION

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PROPOSITION MINDMAP

URBAN DESIGN CONCEPT [ FUTURE GREEN CONNECTOR: GARDEN TO GARDEN ]

ORCHARD ROAD AS THE URBAN GREEN UNIFER

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URBAN DESIGN CONCEPT [ SKETCH PROPOSAL OF WHAT WILL GROW ]

HERE IN ORCHARD PARK , WE NOT ONLY WANT TO GROW THE GREEN , BUT WE WANT TO GROW COMMUNITIES TO HELP TO SUSTAIN THE SHOPPING LIFE IN A PARK.

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URBAN DESIGN CONCEPT [ ANALYSIS OF EXISTING TRAFFIC CONDITION ]

LEGEND EXISTING EGRESS EXISTING INGRESS MAJOR THROUGH ROAD

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URBAN DESIGN CONCEPT [ PROPOSED PEDESTRIANISE STREET INTERVENTION ]

PEDESTRIAN NIGHT [ INFRONT OF NGEE ANN CITY ]

LEGEND SECURED ROAD PARTIAL PEDESTRIANISED ROAD NO VEHICULAR ACCESS CONVERTED TWO-WAY PEDESTRIANISED STRET SCRAMBLE WALK

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ROAD

URBAN DESIGN CONCEPT VEHICULAR [PROPOSED SIDE STREET DISTRIBUTION PLAN]

* T H I S D I V E RT I O N PROPOSAL BRINGS A CHANGE IN LIFESTYLE. BASED O N A M O D E L T H AT D I S C O U R AG E CAR USE AND PROMOTE A CAR-LITE C I T Y. *EXAMPLE OF S C R A M B L E WA L K

NASSIM HILL

S T M A RT I N S D R I V E

SETON CL

NASSIM RD

O R A N G E G ROV E R D C U S C A D E N ROA D

C L AY M O R E R D

A N G U L L I A PA R K

NUTMEG RD

BIDEFORD RD

CAIRHILL RD

C U P P PAG E R D

KO E K R D

B U YO N G R D

O R C H A R D B O U L E VA R D G R A N G E R D

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K R A M AT R D

SCOTTS RD

URBAN DESIGN CONCEPT [ ANALYSIS OF PUBLIC TRANSPORT NETWORK]

NAPIER MRT

ORCHARD ORCHARD BOULEVARD MRT

SOMERSET

LEGEND EXISTING

BUS-STOP

FUTURE MRT STATION EXISTING MRT STATION

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DHOBY GHAUT

URBAN DESIGN CONCEPT [NEW ALTERNATIVE PEDETRIANISE NETWORK]

NAPIER MRT T

ORCHARD ORCHARD BOULEVARD MRT

SOMERSET

LEGEND EXISTING

DHOBY GHAUT

BUS-STOP

FUTURE MRT STATION EXISTING MRT STATION FUTURE CITY BICYCLE/ SCOOTER RENTAL STOP FUTURE TRAVELATOR T

FUTURE BIG BUS-STOP CITY BIKE

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CITY SCOOT

TRAVELATOR

BIG BUS-STOPS

URBAN DESIGN CONCEPT [NEW ALTERNATIVE ROAD SECTIONAL STUDIES]

- I N S E RT I O N O F T H E P E O P L E ’ S PA R K - R E M OVA L O F R OA D, D I V E RT I O N O F T R A F F I C - ST MARTINS’ DRIVE ENTER THROUGH TOMLINSON ROAD - RETURN THE ROAD BACK TO THE PEOPLE C U R R E N T TA N G L I N ROA D

P RO P O S E D TA N G L I N ROA D

- D O U B L E - U P A S A T WO - WAY T R A F F I C - E X I T F R O M O R C H A R D B O U L E VA R D

CURRENT TOMLINSON ROAD

PROPOSED TOMLINSON ROAD

- D O U B L E - U P A S A T WO - WAY T R A F F I C - INCREASE LANES FROM 5 TO 6 - TA K I N G T H E T R A F F I C F RO M O R C H A R D ROA D C U R R E N T O R C H A R D B O U L E VA R D R OA D

P R O P O S E D O R C H A R D B O U L E VA R D R OA D

-PROPOSED ROUND-ABOUT EXITING BUYONG ROAD - REDUCTION OF LANES FROM 5 TO 2 - C AT E R I N G TO T H E V E H I C L E F L OW TO I S TA N A A N D F RO M B U YO N G ROA D - INSERTION OF PROMENADE C U R R E N T O R C H A R D ROA D [ I N F RO N T O F I S TA N A ]

P RO P O S E D O R C H A R D ROA D [ I N F RO N T O F I S TA N A ]

- I N C R E A S E P E D E S T R I A N WA L K WAY BY TEN METRES

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URBAN DESIGN CONCEPT [VEHICULAR NETWORK STRUCTURE ]

NEW ACCESS ROAD NEW TWO-DIRECTIONAL RD NEW CHANGE OF DIRECTION RD NEW SUPPORTING RD [TOWARD ISTANA] NEW SUPPORTING RD [TOWARD SBG] EXISTING BUS STOP NEW BUS STOP

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TRANSFORMING TANGLIN ORCHARD BACKYARD - A GATHERING GROUND FOR SPECIALIZED, QUALITY PRODUCERS WHO TAKE PRIDE IN WHAT THEY DO AND DO IT WITH UTMOST CARE.

The Tanglin proposed precinct is definelty flavourful one with food and craft. from history, this area used to be a spice plantation and historical street filled with local crafts, boutique and foods. taken inspiration from my studies in Melbourne and Kurfurstendamm,how the side street and neighbourhood start to inform the main street and the use of localise network to form a community to support the lives of a shopping street. A very localise singapore growers and makers street will rise, the curration of various insertion, activation and change of programme is to spice up the shopping street life with a touch of local flavour.

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ORCHARD PRECINCT ONE -TANGLIN HISTORICAL PROGRAMMES SOURCES FROM: LONGNWINDINGROAD WORDPRESS

Main Orchard road plan

1]marco polo hotel 2]gambier, nutmeg and pepper plantation 3]singapore handicraft centre 4] rasa singapura 5]gino italianrestaurant 6]tanglin shopping centre 7] ming court hotel8] tanglin post office 9]tanglin shophouses 10]black and white bungalows [singapore successful merchant & expat]

The name Tanglin is believed to derive from the name of William Napier's house, Tang Leng, which was constructed in 1854. In the 17th century Tanglin comprised plantations, mostly of gambier, nutmeg and pepper. tanglin precinct was also a stellar showcase of local and regional crafts. the Singapore Handicraft Centre was a noble attempt to preserve and promote Singapore's heritage of arts and crafts. It also houses rasa singapura which showcase singapore finest hawkers. the good class bungalow was residences of successful merchant of local brands. This houses were statement piece of the local brands, like tiger balm, crocodile, nippon paint and setron television.

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ORCHARD PRECINCT ONE -TANGLIN TODAY PROGRAMMES

Main Orchard road plan

1]Grange residences 2]Tanglin road 3]Tanglin Mall 4]Singapore tourism board 5] Tanglin place 6]tanglin shopping centre 7]Orchard parade hotel 8] Tanglin post office 9]Eco world and Mad gallery 10]Nassim jade condo

The present tanglin shopping street is rather still and quiet. the current programme is mainly residential and hotels. beside the differnt in architectural language, the present do not seem to be a magnet to attract people to adventure out of the main orchard to visit tanglin. the main draw will be its close proximity to singapore botantics garden

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ORCHARD PRECINCT ONE -TANGLIN PROPOSED PROGRAMMES

RAF

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14 17

K R PA 1.information centre 2.big bustop 3.cafes 4.spice playground 5.tanglin road 6.rooftop bar 7. craft village 8.landmark 9.underground brands 10.workshop bar 11.art house 12.boutique gallery 13.artist lane 14.creative co working place 15.vertical museum in a park 16. recreational park 17. high rise residential

RIS TIA E L

HIGH RESID

4 7

12 15

3 6

PA R K

VER MU TICA SEU L M A N I

F TO

2 5

ROO

BAR

Main Orchard road plan

VIL

LAG

T AR EL T HO

I C N

AY PL ND OU

MOOD IMAGES SOURCE FROM: GOGGLE IMAGES

The new Tanglin proposed precinct is definelty flavourful one with food and craft. From history, this area used to be a spice plantation and historical street filled with local crafts, boutique and foods. taken inspirartion from my studies in Melbourne and Kurfurstendamm, how the side street and neighbourhood activate the main street and the use of localise network to form a community to support the life of a shopping street. A very localalise singapore craft street will rise, the curration of various insertion, activation and change of programme is to spice up the shopping street life with a touch of local flavour.

ORCHARD PRECINCT ONE -TANGLIN NEW TANGLIN ORCHARD PLAN

L NG

D CA

ROA

V UL

ROA

NEW PROPOSED BUILDING EXISTING BUILDING

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PRECINCT DESIGN CONCEPT

COLLABORATE THE SITE , HISTORY, COMMUNITY AND CULTURE

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CONNECT

TO SOFT THE EDGE AND GROW RELATIONSHIP

CELEBRATE

THE GREAT TANGLIN STREET

NEW TANGLIN ORCHARD DESIGN PLAN The zoom-in design to study individual section of the steet along the main street of Tanglin road in response to the existing context and how it will flow into Orchard road.The proposed main programming of the two villages, growers and the makers are quiet in nature,yet providing oppurtunity to grow a greater community.

D E

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SECTION AA- ENTRANCE INTO ORCHARD PARK

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SECTION BB- THE INTERRELATIONSHIP BETWEEN TANGLIN MALL AND THE NEW TANGLIN PLAZA

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SECTION CC- THE INTERRELATIONSHIP BETWEEN TUDOR COURT AND THE NEW ORCHARD PARK

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SECTION DD- THE INTERRELATIONSHIP BETWEEN ST REGIS AND THE NEW GROWERS VILLAGE[ NASSIM GREEN ]

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SECTION EE- THE STREET LIFE BETWEEN MAD GALLERY AND TANGLIN MALL

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SECTION FF- THE URBAN RESPONSE OF A FESTIVAL PLAZA BETWEN THE ORCHARD PARADE HOTEL AND THE NEW MAKERS VILLAGE [ NEW HOTEL TYPOLOGY]

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1] TANGLIN PLAZA

5] ORCHARD PARK

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2] TRANSIT BUS TERMINAL SOURCE BY: GOOGLE IMAGES

6] NASSIM GREEN [ GROWERS VILLAGE ]

4] TANGLIN MALL

7] MAKERS VILLAGE [ NEW HOTEL TYPOLOGY]

8] NASSIM PLAZA [ MAKERS FESTIVALS]

9] MAD GALLERY [ SCULPTURE PARK ]

10] TANGLIN MALL

11] FARMERS MARKET SOURCE BY: GOOGLE IMAGES

12] ARTIST LANE SOURCE BY: GOOGLE IMAGES

13] ORCHARD BOULVARD MRT SOURCE BY: LTA

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Orchard park transform what seemingly known as a road into a vibrant park

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Orchard park

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From back-facing entrance into a key asset to grow community and build relationship

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VIEW FROM ST REGIS OVERLOOKING NASSIM GREEN

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From shopping street with no green connection into intimate shopping in a park experience.

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NEW PROPOSED TANGLIN ROAD [ ART IN THE PARK]

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The new proposed Tanglin will celebrate the active urban park. new public functions, radio station, cafes, village, hotspot, museum,housing will truly transform into the green life within and beyond.

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NASSIM SQUARE [ MAKERS FESTIVAL ]

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FINAL CRITIC PANEL This project aims to provide an alternative model for shopping street intensification within the Tanglin,Orchard precinct by growing the community to support the life of the shopping street. The street from Tanglin mall to Orchard parade hotel is identified as an important commute link to main Orchard road . Tanglin has always been regarded as the backyard of Orchard road. Itâ&#x20AC;&#x2122;s location with close proximity to Singapore Botantic garden, serves a unique potential unifer to orchard park till the Garden by the bay. The main intention of closing of the roads , beside leaving one lane for service access was to give the space back to the people. The insertion of the tram bring a new alternative to people who do not want to walk. The potential of the insertion of two villages, the growers and the makers was built upon the idea of the historial past and justifies the needs for the context being predominately residential. The villages will help to grow a group of community in the the area . The plug-in of plaza spaces aims to value the area through the weekend festivals, pop-up events, farmer markets and so on. This retail and communal facilities are injected on mainly first storey for easy public access and ground porosity. New landmarks like the Orchard watching tower and the park information centre will helps to increase the visibility of the area , reinforce a urban suprises along the way. Hence, the new tanglin masterplan results in many green plots which not only act as noise and heat buffer, but also encourage stakeholders to spill activities on the new park. Instead of deparating the value of the old tanglin, my proposal aim to capitalise on the existing conditions, and build on top of it. It will eventually growing a community that are comfortable to call home to support the life of the shopping street.

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ACKNOWLEDGEMENT

Thank you NUS for giving me the oppurtunity to be part of the NUS/CLC studio. Special thanks to my four wonderful studio-mates who worked hard during the semester and encouraged me along the way. Nonetheless, a big thank you to Wong Mun Summ and Michael Koh for being an inspiration and patiently guiding us along the way. Above all , I offer my immense and unreserved thanks to all the government authorities and CLC staffs who contributed valuable inputs to the project, without these effort none of this will have been possible.

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Design 7, NUS / CLC Orchard Road Studio Year 2016/2017 SEM 1 Department of Architecture School of Design and Environment