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Customer/Project Immunocologie/E-commerce Packaging Challenge DISC was tasked with developing a shipping carton that was rigid enough to withstand transporting the online order, yet provide messaging that reflects the brand's essence and connects with the consumer. Solution The result is an e-flute carton with a brown craft exterior and a white printed Immunicologie logo registered to the middle of the top panel. The subtle exterior graphics sets up the consumer for the big reveal. The inside has a printed 10pt. SBS liner with repeat messaging made with spot gloss UV. The words stand out against the monochromatic background with soft-touch coating that tantalizes the senses. Upon opening the box, the consumer is drawn in with a question: What Will You Embrace? Truth, Purity, Clarity, Vitality These words reinforce the buy decision, remind us of the product's virtues, and how using it makes us look and feel.
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GD USA 2017 Award Winner
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