Store brand summit presentation

Thanks to Steve Lichtenstein and his team at Private Label/ Store Brand Magazine for hosting this conference and for including a segment on sustainable packaging.

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Environmental Mission Statement:

moving eco-consciousness into action

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Renewable Energy Certificates offset over 4-million pounds of Carbon annually Sort and Recycle 98%+ of manufacturing paper waste Energy Conservation Program Provide reusable water bottles and filtered water Design for Environment Soy and Vegetable Based Inks

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The process of pooling knowledge, resources and relationships to achieve a shared objective.

Collaboration has become an extremely popular topic in business because companies realize that in world of reduced staffs and doing more with less, they need to extend their resources by joining forces to tackle big issues. And sustainability certainly falls in this category.

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Sustainability is about providing for the needs of the present without compromising the ability of the environment to provide for our future generations. In environmental terms it is the ability of an ecosystem to function and maintain itself for a prolonged future. From a packaging perspective sustainability encompasses design, materials, manufacturing methods and end of life scenarios that minimize its impact on the environment.

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In the 1940s Kurt Lewin brilliantly described how change occurs in organizations in three phases: Unfreeze: This first stage of change involves preparing the organization to accept that change is necessary, which involves break down the existing status quo before you can build up a new way of operating.

You need to challenge the beliefs, values, attitudes, and behaviors that currently define it. When you start cutting down the "way things are done", you put everyone and everything off balance. You may evoke strong reactions in people, and that's exactly what needs to done.

Change After the uncertainty created in the unfreeze stage, the change stage is where people begin to resolve their uncertainty and look for new ways to do things. People start to believe and act in ways that support the new direction. In order to accept the change and contribute to making the change successful, people need to understand how the changes will benefit them.

Refreeze When the changes are taking shape and people have embraced the new ways of working, the organization is ready to refreeze. The refreeze stage also needs to help people and the organization internalize or institutionalize the changes.

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What are the issues you are trying to tackle? Who demands them? (Consumers, Management, Stakeholders and Employees) -- In a 2012 research study conducted by Perception Research Services, shoppers demonstrate that they are interested in choosing environmentally-friendly packaging. Significantly more shoppers state they would like to choose environmentally friendly packaging compared to 2010 (36% vs 28%), with fully half still willing to pay more (despite the economy). This is especially true of younger (under 40) shoppers. Over half (59%) of our sample state that seeing environmental claims on packaging positively impacts their behavior (to either buy more of the brands they usually do, or switch to others).

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How do I start the process of investigating sustainability options for my packaging?

At DISC we take the following steps: Step 1 : Define your objectives (every journey begins with knowing where we want to end up) State your environment strategy If you’re uncertain, we’ll work with you to help define a goal. These might include concepts such as source reduction (decreasing the amount of materials or energy consumed), or recyclability of the package.

Step 2: Develop package attributes that match the objectives (operationalize the objectives) We’ll design packaging using suitable materials and appropriate manufacturing processes. We consider other elements, including product and package lifecycles, distribution and sales channels, and potential consumer value perception.

Step 3 : Measure the results (environmental and package-performance objectives) Calculating environmental metrics to demonstrate the eco-effectiveness of the design is critical.

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To advance your cause you need to take a balanced approach.

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Paper – about 66% of recyclable paper is actually recovered…the rest ends up in a landfill or is incinerated – while we still have a way to go this % is up dramatically in the past 10years (PPC, 2010).

Aluminum-The U.S. recycling rate for aluminum beverage containers jumped seven percentage points, from 58.1 percent to 65.1 percent for 2011 (Aluminum Association, Can Manufacturers Institute (CMI) and Institute of Scrap Recycling Industries (ISRI), 2012) Glass – statistics range from 27% to 33% of glass is recycled in the US while many countries in Europe have recycle rates more than double the US. Plastic – overall the recycle rates of plastic is about 8%; however 29 percent of HDPE bottles and 29 percent of PET bottles and jars are recycled.

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Paper – about 66% of recyclable paper is actually recovered…the rest ends up in a landfill or is incinerated – while we still have a way to go this % is up dramatically in the past 10-years (PPC, 2010).

Aluminum-The U.S. recycling rate for aluminum beverage containers jumped seven percentage points, from 58.1 percent to 65.1 percent for 2011 (Aluminum Association, Can Manufacturers Institute (CMI) and Institute of Scrap Recycling Industries (ISRI), 2012) Glass – statistics range from 27% to 33% of glass is recycled in the US while many countries in Europe have recycle rates more than double the US. Plastic – overall the recycle rates of plastic is about 8%; however 29 percent of HDPE bottles and 29 percent of PET bottles and jars are recycled.

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Design for Materials -DfM helps to analyze and compare the costs of different materials Design for Process - DfP, in the design phase by simplifying the assembly and manufacture of the designs - which leads to significant cost savings - with Design for Assembly (DfA).

DFA will help you estimate the difficulty of assembly, eliminate unnecessary parts and assembly tooling, and design products that are less costly to manufacture.

Designing products in order to minimize their impact on the environment is becoming increasingly important. Leading companies have realized the importance of Design for Disassembly (DfD) - The principle of DfD is to design products for their full design life, but make them easy to disassemble at the end of their life for component reuse and recycling.

Unplanned lengthy disassembly is uneconomical, environmentally damaging and does not enable the full value of the parts to be achieved through recycling The EPA DfE program provides information regarding safer electronics, safer flame retardants, safer chemical formulations, as well as best environmental practices.[2] DfE employs a variety of design approaches that attempt to reduce the overall human health and environmental impact of a product, process or service, where impacts are considered across its life cycle. Different software tools have been developed to assist designers in finding optimized products (or processes/services).

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Case Study Presentation: LNK International Measuring the results: Life-Cycle-Analysis http://c.environmentalpaper.org/home

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Greenwashing is a term used to describe businesses, organizations, and individuals who exaggerate or make false claims about the environmental benefits of their products and services. In short, greenwashing is an unjustified claim of environmental virtue. According to some, greenwashing has been confined to instances where environmental claims have not actually been false, but have failed to present the entire environmental picture.

An example of greenwashing: Poland Spring touted an improved “ecoshaped” bottle with a smaller paper label to contribute less volume to the waste stream. Nevertheless, an estimated 80 percent of all bottled-water containers still end up in landfills The Federal Trade Commission has promulgated rules of the types and content of claims made about the environmental efficacy of the products and packaging. Link to FTC: http://www.ftc.gov/os/2012/10/greenguides.pdf In the same Perception Research study mentioned earlier, the report stated: Ironically, while shoppers continue to notice environmental claims at a high level (roughly half state seeing more of them in the past 6 months, just as in 2010), they are increasingly frustrated by the information provided.

Significantly more report there isn’t enough environmental information (26% vs 20%), that they are confused by all the different environmental claims (20% vs 12%), and that they don’t know which packages are best for the environment (22% vs 17%).

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Environmental messaging needs to be simple and stated in terms consumers can understand. We make these logos available to our customers and assist with how to best use them to advance their environmental objectives.

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The conversation about sustainability has again resurfaced as a significant element in the design and development of packaging.

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