Glass in IT Style n. 35 – December 2015 by Gimav

N. 35

December 2015 ISSN 2421-3586

VITRUM 2015 BOTTOM LINE Pre-requisite: investments in quality Signs of a pickup from the exhibition

GLASSBUILD AMERICA More glass in US buildings

COMPANIES DOSSIER

19th International trade show in Milan

display D I S P L AY

N. 35 29

December 2015

Interview

Renata Gaffo director of Gimav and Vitrum

VITRUM 2015 SPECIAL bottom line “Vitrum Channel” videos

Interview Cinzia Schiatti

Showcase

Permanent display for Vitrum amphora

Interviews The Vitrum public

Companies Dossier

Pre-requisite: investments in quality Signs of a pickup from the exhibition

Interview Dino Zandonella Necca

What the visitors said Education Milan Polytechnic

Vitrum, university and enterprise - A new point of departure GlassBuild America Laura Biason

More glass in US buildings

New Technologies

Atlas Copco All benefits of “vacuum”

Building and sharing: the best possible future by

An association, an international exhibition, high-caliber Italian businessmen and professionals: an extended team that sets out to win with dedication and determination

Chiara Marseglia

nother year is about to end. In many ways, it was a busy 2015. For Glass in IT style, 12 very constructive months are drawing to a close. We have grown - again – in terms of contents, technologies and partnerships, in great harmony with “our” world: the glass world. Yet, even more important is what we have in mind for the future. We plan to look ahead, because we are convinced that this “extended” team is a real winner. On our side we have an association (Gimav), an international exhibition (Vitrum) and a group of high-caliber Italian businessmen and professionals. Good, important contacts are what we want to aim at, in order to keep growing. The men and women of the glass industry, who met at the 19th international exhibition in Milan and whose comments were collected in the daily videos posted on Vitrum Channel (which you will find in the following pages, as well as on our website), are people who are building their future each day for and together with their companies, in Italy and across the world. And they are working to make it the best possible future. Our thanks go to them for placing their trust in us. However, I would like to extend a personal, special “thank you” to Renata Gaffo, my “mentor” who walked me through my “glass years”, passionately passing on the deep values of this extraordinary business community. Our best wishes also go to Laura Biason and to a gratifying helmsmanship as the new director of the Gimav “world” that will bring results we can share.

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VITRUM 2015 SPECIAL - BOTTOM LINE INTERVIEW

DINO ZANDONELLA NECCA, PRESIDENT OF VITRUM

Pre-requisite:

investments in quality

by Chiara Marseglia - photos Vitrum

Dino Zandonella Necca

he numbers of Vitrum 2015 speak of a show consistent with the previous edition: more than 18,000 visitors (almost equally divided between domestic and foreign provenance), net exhibit surface area of almost 20,000 sq. m, and 347 exhibitors from around the globe. “But I encourage you not to simply look at the data – warns Dino Zandonella Necca, president of Vitrum and CEO of Adi Industrial Diamond Application, with headquarters in Thiene (Vicenza) – as their sterile nature does not tell the whole story. What I saw at Vitrum this year is an encouraging reversal of trend compared to past years. All visitors were professional, industry experts and buyers from all over Italy and even from some unexpected international markets: Colombia and Latin America at the top of the list, but also from the Middle East

L. Biason, M. Gusti, R. Triulzi, N. Mammaro, D. Zandonella, A. Faccenda, C. Schiatti, R. Gaffo

Vitrum 2015 substantiated industry trends in Italy: expert visitors, new markets on the horizon, a drive to reach critical mass. President Zandonella: “Product costs, not prices, need to be competitive”

11 and areas typically ‘off the radar’ compared to those involved in the ‘incoming’ program organized for the event by ITA Agency”. The show provides an opportunity to meet, compare and evaluate the markets: “During the four days of the exhibition – points out Zandonella – our stand became a hub for all of our global distributors and we also had some encouraging talks with people from countries we have never worked with before. And I noticed this was what my Gimav-member colleagues were experiencing, too. Therefore, I don’t hesitate to say that the quality of visitors at Vitrum 2015 was better than in the past”.

VITRUM 2015 SPECIAL - BOTTOM LINE INTERVIEW

DINO ZANDONELLA NECCA, PRESIDENT OF VITRUM

Future prospects “I don’t believe the future holds any spectacular achievements – muses Zandonella – the world has changed and is still changing, rapidly and constantly. The sales levels achieved in the ‘80s and ‘90s are a thing of the past. But we shouldn’t underestimate the series of economic upturns that are pushing the needle on the scales in favor of Italian industry. The re-evaluation of the US Dollar, the Chinese Yuan Renminbi (currently very strong) and the British Pound; the dropping price of oil; instead, the cost of labor in developing countries is rising... These are all indicators that place Italy in a favorable position. Our industry has the advantage of flexibility and quality. The businesses that have managed to survive the crisis are sound, extremely responsive, and are all highly competitive. Perhaps it would behoove us to believe in ourselves first – we must have more faith in our abilities and thus in our possibilities”. United – above all The recipe for a positive outlook toward the future

begins with the ability to blend proficiency and innovation, but it is best expressed in the saying: united we stand. “Now, more than ever, we need to stand before the world as a unified body – insists Zandonella – above and beyond our regional and corporate loyalties. There is no way we can make accurate projections today about tomorrow. Unfortunately, we live in a world where the acceleration of conflicts and local crises is unpredictable. Just look at the escalation of conflicts and international events in the last 40 years. It is true that we are also experiencing a very favorable period for our industry, especially in Europe and Italy. After the deep recession, today’s customers demand and value quality products. Those who had the foresight to invest in quality are certainly well-positioned for the future”. Speaking in industrial terms, price will no longer be the difference: “Businesses need products with competitive costs, not competitive prices. In other words – he explains – products that cost less to make, but can be sold at the

The key elements A big change is taking place inside Vitrum that - emphasizes president Zandonella - “comes at the right time and will bear fruit over the next two years”. The time between now and 20th edition of Vitrum. “Some actions were already put into place this year – he explains – though still in the early stages, and they all contribute to the glass industry. The most obvious outcomes will be apparent over time”. Even the team is changing: Renata Gaffo, director of Gimav and of Vitrum, is turning the helm over to Laura Biason, currently her deputy director. Two complementary professionals, though each with their own style and specific areas of expertise, whose contributions were quite clear at Vitrum 2015. “Renata Gaffo is one of the pillars of our history: her experience and knowledge will be greatly missed. All of her work is commendable and will continue to be valued. I am sure that her legacy will live on. At Vitrum 2015 we highlighted the importance of the past, because in order to move forward successfully, you must first know where you began”. “On the other hand - concludes Zandonella - Laura Biason has gained many years of experience in industry confederation associations. She will undoubtedly be a valuable asset to both Vitrum and Gimav in the creation and strengthening of a constructive synergy among all the businesses and organizations that revolve around our industry”. Incoming program organized by ITA Agency

VITRUM 2015 SPECIAL - BOTTOM LINE INTERVIEW

DINO ZANDONELLA NECCA, PRESIDENT OF VITRUM

Adi stand at Vitrum 2015 right price”. And, industrially, the size of businesses can impact the results. “The very large companies – he muses – may have problems being responsive, primarily due to the distance, in terms of communication, between top management and labor, and vice-versa. The really small ones, on the other hand, tend to have problems of liquidity, because they are disadvantaged when it comes to market penetration”. The perfect balance may lie in the medium-sized enterprises because – continues Zandonella – “they benefit from a global vision and typically-Italian flexibility, both in production and in re-directing their targets”.

Invest in quality Adi is an excellent example of this philosophy. “Our firm, for example, is growing by double digit percentage points annually and the forecast is that it will continue in this direction. This year, our consolidated balance at 10 months is a good 5% above the budget, so we will end the year with good turnover and the prognosis for 2016 is also excellent. But we are not the only ones – concludes Zandonella – because, like us, all the companies that made a decision to focus on quality, performance and product improvement are also doing well. And will continue to do so”.

VITRUM 2015 SPECIAL - BOTTOM LINE I N T E RV I E W

C in z i a S c h i atti , P resi d ent o f G i m av

Signs of a pickup

from the exhibition by Camilla Zanetti - photos Vitrum

“Made in Italy continues to be highly rated and recognized

itrum 2015 was an important showcase for Officina Meccanica Schiatti Angelo Srl, where we met “new potential customers”, said Cinzia Schiatti, Sales Manager at the family company as well as president of Gimav. “There were more visitors than in the past and we were happy with the number of interesting meetings we had: as always, many people who were just curious but many visitors were also really interested in glass processing

Cinzia Schiatti

VITRUM 2015 SPECIAL - BOTTOM LINE I N T E RV I E W

C in z i a S c h i atti , P resi d ent o f G i m av

16 O.M. Schiatti Angelo stand at Vitrum 2015 machinery. Talks with these visitors Made in Italy innovation continued over the weeks after the and quality exhibition”. Italian production was confirmed to be a “Italian attendance was good – exfundamental factor that is always highly plained Cinzia Schiatti – while visitor rated and recognized: “The leading-edge numbers from other countries were technology and quality of Italian maconsiderable for the chinery are the two “America is definitely United States and aspects that identify the country South America, with manufacturers in the where the recovery Brazil and Ecuador glass industry as beis the strongest” topping the list, foling excellent supplilowed by North Afers. In this field – the rica, Eastern Europe, Oceania as well manager pointed out – we Italians come as some people from the UK and Gerfirst”. If we look further afield and consider many”. the global situation in the glass industry,

it remains positive, because we are finally “seeing the light at the end of the tunnel”, said Cinzia Schiatti, also in her capacity as the president of the association. Market prospects “Compared to the past, the market is picking up and the economy is starting to gain momentum again, albeit slowly. The situation in Italy is still rather stagnant unfortunately, the market is still weak, but exports are booming. America – she pointed out – is definitely the country where the effects of the recovery are strongest. Gimav, as the most important

glass industry association, is constantly committed to helping and supporting members who want to reach overseas markets, both by fostering their attendance at exhibitions, even those that are less important, as well as through market research to give members more precise information on the most interesting countries to access. Marketing and assistance in reaching markets that are rather difficult to enter such as the former Soviet Union countries for example, is definitely something – she ended – that we firmly believe in and that we continue to do on a daily basis”.

VITRUM 2015 SPECIAL - BOTTOM LINE SHOWCASE

M I L A N ’ S “ A L DA L E V I ” A N T I Q UA R I U M

Permanent display

for Vitrum amphora

by Camilla Zanetti - photos Glass in IT style

estoration work on the amphora with a gladiator scene from 200 A.D. that is now on display at Milan’s “Alda Levi” Antiquarium in Via De Amicis 17, was done with the help of Vitrum, and overseen by the Office for the Archeological Heritage of Lombardy and supervised by the Italian National Committee of the A.I.H.V. (Association Internationale pour l’Histoire du Verre). This is a very valuable object, that has been returned to the public and is “an enormous opportunity” for Vitrum, explained director Renata Gaffo. “For years now the mission of our exhibition, which is associated with Gimav – Italian manufacturers’ association of machinery, accessories and special products for glass processing – is

The valuable object housed at Milan’s “Alda Levi” Antiquarium. Presentation to the public on 26 November

Laura Biason, Rosanina Invernizzi, Filippo Maria Gamberi, Renata Gaffo and Maria Grazia Diani

19 also a cultural one. We aim to take our industrial production as well as our culture to our companies around the world. This is why I am so excited”, she admitted. The glass amphora, depicting the scene of a gladiator fight between a murmillo and a retiarius on the bottom, with the names shown beside the fighters, “has found its place alongside the gladiator material we are collecting at the “Alda Levi” Antiquarium, pointed out Filippo Maria Gamberi, Superintendent for Archeology in Lombardy. The support of the Archeological Office, the attention of Vitrum and the expertise of the Italian National Committee of the AIHV made this restora-

tion work “a good practice that should be repeated in other situations”, confirmed committee president, Maria Grazia Diani. The “Alda Levi” Antiquarium with a section on Milan’s Roman amphitheater, is where the public can admire the unique amphora because of its size and the scene that is depicted, which is truly complex and completely well-preserved. This is a very rare piece, and as such “having brought it to light again intact, and to be able to display it was a noteworthy achievement for us”, ended Rosanina Invernizzi, from the Office for the Archeological Heritage of Lombardy.

VITRUM 2015 SPECIAL - BOTTOM LINE VITRUM CHANNEL

T R A D E S H O W DA I LY V I D E O S

6-Oct 2015

Interviews with Dino Zandonella Necca (President of Vitrum / Adi), Cinzia Schiatti (Vice President of Vitrum / O.M. Schiatti Angelo), Aldo Faccenda (Vice President of Vitrum / Bottero), Michele Gusti (President of Gimav Hollow Glass / Ocmi OTG), Renata Gaffo (director of Gimav and Vitrum)

7-Oct 2015

Interviews with Alessandro Lamura (ITA Agency), Marco Tecchio (Bottero), Nancy Mammaro (Mappi International), Adelio Lattuada (Adelio Lattuada)

8-Oct 2015

Interviews with Laura Biason (Deputy Director of Gimav), Dino Zandonella Necca (President of Vitrum / Adi), Alessandro Bandini (President of ATIV - Association of Italian Glass Technicians), Gianni Royer Carfagni (Vice President of ATIV)

9-Oct 2015

Interviews with Renata Gaffo (director of Gimav and Vitrum), Matteo Rolla (Neptun), Federica Bovone (Bovone Elettromeccanica), Alessandro Fenzi (Fenzi Group), Roberta Triulzi (Triulzi - TC Special Equipments)

VITRUM 2015 SPECIAL - BOTTOM LINE I N T E RV I E W S

C O M M E N T S AT T H E E X H I B I T I O N

What the visitors

said

by Camilla Zanetti - photos Vitrum

itrum 2015 revolved around innovation and all of its aspects. And innovation was exactly what visitors were looking

The word goes to the Vitrum public for the first time

Scenes from the 19th exhibition for in the exhibition pavilions which hosted industrial glass technologies, glass for the construction industry, furniture and the home, and for the pharmaceutical and automotive industries. So, for the very first time, we decided to hear what the public had to say this year. We met and interviewed some visitors during the 4-day exhibition. Here are their comments.

First-time visitors Eduardo Di Tommaso was a first-time visitor at this year’s Vitrum. He is from Argentina and what is important about Italian technology for him is its “design and quality. At the exhibition – he explained – I expect to see a large number of new offerings and take these to South America”, where he works in the industry. Another first-timer was Francesco Tutolo from Milan. His father

VITRUM 2015 SPECIAL - BOTTOM LINE I N T E RV I E W S

C O M M E N T S AT T H E E X H I B I T I O N

between Italian businesses and foreign ones, it would be necessary to find out why”, he pointed out. A keen observer of the exhibition at the entrance to Pavilions 22, “Glass. The great unexpected”, dedicated to the past, present and future of this precious material, Carlo Ruffo was interested in “the practical applications of glass curving technology” at the showcase.

works in the glass industry and he was hoping to “find innovative machinery for glass processing work, washing and treatment” at the exhibition. On the lookout for customers People like Cesare Colombo, were also at the exhibition to “visit potential customers” and although he thinks that Italy is best known for its food, design and fashion industry, he confirmed that as far as technology goes “we are definitely in the forefront” and that this sector “is growing regardless of the crisis”. Carlo Ruffo, who works with automation components, shared the same opinion. “Italian technology leads the way, is on a par with the best worldwide, but you can see there is a clear difference

Partnerships, research and new technologies Also at Vitrum were people who were hoping to find exhibitors with whom they could exchange know-how on new technologies. One example was Luigi Vitali, a researcher at the Polytechnic University of Milan. “We are academics – he pointed out – and as such we are interested in research into technologies. We study energy, heat exchange and solar radiation; we have developed applications related to optical and thermal analysis, so we are looking for someone who would be interested in doing research with us”. The people making their way around the pavilions were full of expectations and this year’s exhibition truly showcased the multi-faceted aspects of glass through technological innovations, design and architecture and history and culture.

V I T R U M 2 0 1 5 S P E C I A L - E D U C AT I O N I N T E RV I E W S

st u d ents at t h e M i l a n P o ly te c h ni c

Vitrum, university and enterprise

A new point of departure by Camilla Zanetti - photos Vitrum

hen universities and the world of business meet, when the creativity of the new generations embraces manufacturing skills, in essence, when profitable synergies arise between innovation and tradition, the result can only lead to growth all around. The proof is in the experience of fifty students at the Milan Polytechnic University who participated in the “Glass and new technologies” workshop, organized in partnership between Vitrum, the Milan Polytechnic School of Design – the TeDH (Technology and Design for Healthcare) research group and the HES-SO Freiburg University of Applied Sciences and Arts Western Switzerland – Human-Tech Institute. The goal

As proof: the creative students and their projects, products of the glass workshop was to design objects capable of eliciting an emotional response, leveraging the properties of glass, with an added interactive component. A challenging test, that the young designers from the Polytechnic passed with top marks. In fact, of the thirteen projects, three were developed as aesthetic mockups and one as a functional prototype.

V I T R U M 2 0 1 5 S P E C I A L - E D U C AT I O N I N T E RV I E W S

Flow Lamp

st u d ents at t h e M i l a n P o ly te c h ni c

H2.0, Business Glass, Louvre and Flow H2.0 is the energy-saving glass pan whose lid is painted with a thermochromic pigment that changes color as the temperature rises; Business Glass is a glass business card that allows its data to be saved immediately because it is fitted with a chip that uses an app to transmit information to a device. Louvre is a modular glass mood lamp for chromotherapy, in which each module can be custom-colored thanks to touch technology; and Flow, developed as a prototype thanks to Vetrolamp glassworks in Milan, is a lamp with a flexible transparent film sandwiched between two sheets of curved glass with touch technology. Through the use of the flexible touch film, the internal memory recognizes some preset interactions between the hand and the glass, making it possible to turn it on, off and adjust the brightness. In the words of the next gen “Our aim – states Lorenzo Bortoluzzi, creator of Flow along with Gianluca Bianchi, Giorgio Barduagni and Gabriele Bassetto – was to create new interactions between glass and lighting: we succeeded in doing that with this project. During the workshop, thanks to industry experts, we learned some

new details about glass and had the opportunity to experiment and bring our new ideas into being”. Davide Cimarelli agrees: “This was not my first experience with glass, but having the support of Vitrum and the companies – remarks Cimarelli, who worked on H2.0 with Giovanniedoardo Chiesa, Emerenziana Broglio and Francesca Bossi – allowed me to view glass in a new way and to experiment with tech-

Carlo Emilio Standoli, researcher at Milan Polytechnic University, with a student at Vitrum

V I T R U M 2 0 1 5 S P E C I A L - E D U C AT I O N I N T E RV I E W S

st u d ents at t h e M i l a n P o ly te c h ni c

Fifty students at the Milan Polytechnic University who participated in the “Glass and new technologies” workshop

nologies that are not typically applied. I was only aware of the transparency of glass; now I know it has greater possibilities”. “In the past – adds Ilaria Abbondanti Sitta, creator of Business Glass with Cristina Bargna, Cesare Botti and Enrico Dalla Vecchia – I knew very little about the specific properties of glass so I didn’t know I could use it, but, discovering its versatility and the possible applications really opened my eyes to new horizons”. Also their first adventure into glass for Ilaria Bernareggi, Manuel Cariddi and Matteo Dal Passo, who created

the Louvre lamp. “It is the first time – they say – that we have designed with glass, maximizing its aesthetic and optical qualities, playing with its opacity and working with its relationship to the color of the light and interactions with people. Glass – they conclude – is without a doubt a very special material and its properties are absolutely unique”. Your hopes for the future? The young students respond in unison: to have new opportunities thanks to this experience. Vitrum 2015, not as the finish line but as the starting gate.

P L AY E R S INTERVIEW

RENATA GAFFO, DIRECTOR OF GIMAV AND VITRUM

The association and its companies: cohesioN is strength

by Chiara Marseglia - photos Vitrum

he has been in the glass industry for 30 years, but after the 19th Vitrum has now decided to leave the scene. Renata Gaffo, who joined Gimav and Vitrum in 1984 and has held the role of director since 1998, will officially close this chapter in her career at the end of the year. This interview aims to be an informal snapshot of the career of a woman and professional who, in no uncertain terms, has spent an important part of her life inside the glass industry and “its” association.

After spending 30 years with Gimav and Vitrum, Renata Gaffo emphasizes, more than ever before, the value of working internationally and the shared resources of association life

Can you give us a general appraisal of the last Vitrum: how did it go? “In terms of how it was organized, I would say very well: Vitrum has never

Renata Gaffo

P L AY E R S INTERVIEW

RENATA GAFFO, DIRECTOR OF GIMAV AND VITRUM

Scenes from Vitrum 2015 and “Glass. The Great Unexpected” exhibition

gone so smoothly. There were no major snags; the companies (apart from some minor exceptions) booked their space in time which allowed us to make the best of the area; the Fiera Milano services worked very well despite the fact that two very important events for the city were being staged at the same time: EMO, the international machine tool, robot and automation exhibition that takes place in Milan every 6 years (in fact, it won’t be back until 2021), and Expo of course, with its extraordinary but massive organization. Well, if there were any difficulties during the 4-day Vitrum, these were mainly con-

centrated in the evening as people were leaving the exhibition complex, when all the area became a sort of military zone with security checks on daily supplies for Expo. Overall, however, I can now say: I thought it would have been much worse!”. Can you give us a sneak preview of the Vitrum 2015 final report? “As the press releases at the end of the exhibition stated, the space occupied and exhibitor attendance this year were the same as last time. One thing should be pointed out however, especially to those who thought

exhibitions, the recession made companies focus on bringing technicians to Vitrum, who made the difference to the quality of the visitors. I would also like to make a final comment here. On the one hand some small companies focused on one-off visitors, on the other hand we were very happy to see that many other companies were able to dedicate more attention and time to meetings with customers and experts from the industry, without making hurried, general contacts”.

the space was smaller. True, it was smaller: we occupied two pavilions not three as in the past. This was only because the exhibition coincided with EMO. However, compared to before, it is worth remembering that – even if in a more compact area – at Vitrum 2015 we occupied the entire exhibition area at our disposal, covering the same space as in 2013. The slightly fewer but better visitors simply reflected the general market trend: in fact whether companies attend as exhibitors or visitors, they tend to make the most of their human and economic resources. Therefore, as at all trade

The time has come to summarize your experience at GimavVitrum. “When I arrived, the Gimav association already had a well-defined personality and role in the international glass scene: an important, well-recognized identity. Together, we worked to create a more independent association, albeit under the wings of the Federation of Industry Associations (FAI), with a dedicated manager and staff. My appointment as director coincided with the FAI becoming fully independent (while still a member of Confindustria), with a number of industry initiatives being launched for the first time in Italy. The world has changed since then, likewise our companies have grown and changed.

P L AY E R S INTERVIEW

RENATA GAFFO, DIRECTOR OF GIMAV AND VITRUM

We can say that the association has grown in tandem with its companies, from a mutual exchange. I am inclined to think that each side has brought benefits to the other. Furthermore, Gimavâ&#x20AC;&#x2122;s independence has helped implementing much more targeted strategies for the sector: this has greatly benefited everybody, because in making internationalization our main mission, and by accompanying and representing our member companies at events all over the world, we have learnt how to acquire visibility by promoting the value of Italian machinery and technologyâ&#x20AC;?.

Hopes for the future? “I hope the current market signs, which are still a bit weak, become stronger and that the association can keep growing. I hope that Gimav will become more fundamental for, and closer to its members: companies should keep their own strategies and personality, but I think it is very useful to also develop a mutual need and desire to network; recent events have shown that you can’t go anywhere alone. A real, deep-rooted sharing of intents therefore: I have always been a strong supporter of associations. When you do things on your own it’s one thing; under the umbrella of the association it’s differ-

ent: a group is strong, united and cohesive and therefore has bargaining power. This is what we have always worked on and is one of the reasons why the whole world now talks about the glass machinery of Gimav members”. Last year, last day... “I will be working conscientiously until the last day: to complete everything I have to do. Yet I also want to take the time to say goodbye and thank you to all the people I shared this experience with me, for their esteem and for what they have given to me over the past 30 years”.

GLASSBUILD AMERICA - BOTTOM LINE I N T E RV I E W

L AU R A B I A S O N , D E P U T Y D I R E C T O R O F g i m av

More glass in US buildings

by Antonella Lanfrit - photos Gimav

taly is one of the main overseas suppliers of machinery to the United States. The figures were up this year according to the recently-published report by MAPI (Manufacturers’ Alliance for Productivity and Innovation): in the first semester, glass processing machinery, at +63.2% over the same period last year, was the fastest-growing machinery sector. This preference for Italian-made machinery could be felt and was fully confirmed at GlassBuild America in

Deputy director of Gimav, Laura Biason: “Proud of our group exhibition at GlassBuild America”

C. Schiatti, L. Biason and D. Zandonella Necca at GlassBuild America 2015 September, when 20 Italian Gimav members and one non-member company arrived in Atlanta and attracted a “considerable amount of interest”, pointed out Gimav deputy director, Laura Biason. With “very good” attendance by very interested trade people who also intended to close deals at the exhibition, “the 1,000 sqm area occupied by the Gimav group exhibition was a crowd-puller, with a wide range of Italian machinery and products on display where potential buyers could see and touch the new proposals”. Italian companies are so innovative that “we were very proud of going overseas as a Gimav group exhibition – Biason pointed out – because the producers of glass processing

Alessandro Lamura, ITA Agency, and a representative of ITA Atlanta

GLASSBUILD AMERICA - BOTTOM LINE I N T E RV I E W

L AU R A B I A S O N , D E P U T Y D I R E C T O R O F g i m av

Gimav member companies at GlassBuild America 2015 machinery, products and accessories offer the highest levels of quality and innovation that the world expects from Italian products”. The companies were therefore all satisfied with how things went at GlassBuild America, Biason confirmed, because of the deals that were made

there and the future prospects. “The pickup in the US building industry – she continued – is interesting. With its focus on the environmental impact of buildings and on the most innovative energy-saving solutions, the building industry is making wide use of glass even in its more leading-edge proj-

2016: US manufacturing surges In 2016 “the US manufacturing sector will grow significantly”. The statement comes from the latest report by MAPI (Manufacturers’ Alliance for Productivity and Innovation Association). This is very important information for Italian manufacturers of glass processing machinery and accessories, which therefore confirms the positive trend they could actually feel at Atlanta in September. “During the exhibition – said Gimav deputy director, Laura Biason – important trade talks were started, showing that the interest in Italian products comes from a market that is clearly on the way to recovery”. The situation was confirmed by MAPI figures, showing that 2015 will close with growth in 19 out of the 23 industrial sectors that it monitors. Only three will decrease and one, aluminum, will remain at the same level as last year. According to the report which was prepared for GlassBuild by ITA Agency, Italian imports into the US include hollow glass, flat glass, fiberglass, and special products. The market for these products, the ITA Agency report continues, accounts for 65% of glass industry revenues, containers account for 20% and flat glass for about 15%. The main customers are the automotive, construction, glass bottle and container industries.

ects. As a result – she ended – there is a great deal of interest in highly innovative glass production”. In keeping with well-established trends in Europe, there is an ongoing search for solutions to construct buildings that allow more light inside, with a better air quality, and improved en-

ergy performance. Furthermore “photovoltaic energy, which uses sunlight for electric power supply in buildings, could become the norm in the United States”, reads the ITA (Italian Trade Agency) September report, which was prepared for GlassBuild America 2015.

companies

DOSSIER

CEFLA FINISHING GROUP

Good contacts: post-exhibition work begins by Editorial Staff - photos Vitrum

Confirms Tiziano Lama, regional sales manager at the Cefla Finishing Group

“2

015 will close on a positive note, better than in 2014. The forecasts are good for 2016 too and we will do our very best to make sure that it goes that way”. These words show the satisfaction of Tiziano Lama, regional sales manager at Cefla Finishing Group and contact for the Glass and Fiber Cement busi-

nesses, who anticipated the final results of the past year for the Imolabased company (Bologna). Cefla is a worldwide leader in the finishing, decoration and digital printing of wood and its by-products. It designs and manufactures customized and “turnkey” systems for the wood market and for the glass, plastics, fiber cement, composite materials and metal industries. The company was at Vitrum 2015 with its Mito automatic spray machine “which has been designed – Lama explained – to obtain special effects by applying two colors at the same time. This caters to the growing use of glass in interiors which, as a result, involves the use of organic finishes”. “Most of the people visiting our stand

n. 35 - DECEMBER 2015

– the manager went on – were from Italy and central Europe: mainly France, Germany and Switzerland. On the one hand, we had fewer new customers – he admitted – but on the other, we saw many of our old customers and experts in the sector”. “Although we noticed a decrease in

the number of visitors compared to the past and we expected more from the concomitant staging with the World Expo, it is also equally true that the contacts we made at the exhibition were top quality, and we immediately started working on these after the exhibition ended”, said Lama.

Cefla stand at Vitrum 2015

n . 3 5 - d i cembre 2 0 1 5

companies

DOSSIER

FENZI GROUP

An “efficient” show in a prestigious setting by Editorial Staff - photos Vitrum

Alessandro Fenzi: “Once again Vitrum proved to be a top-ranking event, with four days of hard work”

“T

he outcome was certainly positive. They were four days of hard work. Vitrum continues to be an important occasion to meet long-standing customers as well as new partners who are interested in specialized technology; like every event before it, we achieved good results. Visitors at Vitrum proved to be very interested

in our new offerings, as well as the technological and performance characteristics of all of our products”. This is what Alessandro Fenzi, Ceo of the company had to say about the recently ended flat and hollow glass processing trade expo, Vitrum. The Group arrived at Vitrum 2015 with a completely revamped and utterly striking stand, designed to convey to industry operators the message: “Anytime, anywhere, we are there for you”. Objects we use on a daily basis and accompany each moment of our daily lives, embody the pivoting contribution Fenzi, Alu-Pro and Rolletch make to the continuous improvement of our well-being. Products made by these three companies

n. 35 - DECEMBER 2015

– from sealants to latest generation spacers, decorative paints to mirror paints – help transform glass into specific products such as insulating windows, interior furniture and finishes, mirrors, bottles, embellished glasses and many other objects that enhance the beauty, safety and comfort of our living space. A concept perfectly conveyed by the original comic strip displayed in giant format across the internal walls of the Glass Alliance stand. “The entire Fenzi and Glass Alliance team was at the expo from start to finish – Fenzi continues – to present new products and provide information on the entire range of products for different business units. This year we specifically focused on products being launched on the market: Duralux Ultra, Butylver TPS, and Mul-

titech. We also wished to highlight the great deal of attention we pay to technological research and innovation by being part of the “Research and Experimentation” section of the ‘Glass. The Great Unexpected’ show. The products of excellence on display at the exhibition could not fail to include Duralux Solar Coatings, our line of paints for solar panels, which currently represents the most advanced level of development achieved for this kind of products”.

n. 35 - DECEMBER 2015

companies

DOSSIER

The Group stand primarily attracted a European crowd: “A trend – the CEO explains – we started noticing some time ago at all leading expos for this sector. These events, although extremely significant for their macro area of reference, tend to attract less visitors from distant continents”. “What was truly significant at this event – was the initiative organized by Vitrum in partnership with the ITA Agency, which invited to the expo trade professionals from highly interesting areas such as North America, Saudi Arabia, Kazakhstan, etc. Visi-

tors who attended thanks to this initiative were many, and meeting them proved worthwile”. “Vitrum – he concludes – has always been a very “efficient” expo: not dispersive nor overly large, and with an influx of visitors which, although always important, is not overwhelming, and therefore allows exhibitors to spend their time very productively, and avoid any downtime. We should also add that Milan is surely the most beautiful and interesting city for hosting the glass world-expo: such a prestigious location is definitively an advantage worth exploiting”.

n. 35 - DECEMBER 2015

LOGLI MASSIMO

Innovation gets all the limelight, propelled by the Italian glass industry by Editorial Staff - photos Vitrum

Latest generation solutions and accessories with a mission defined by Logli Massimo as: contributing to the continuous growth and development of the sector

â&#x20AC;&#x153;V

itrum has increasingly become an exhibition of glass specialists: visitors come to see and learn about the latest innovations in the sector, especially accessoriesâ&#x20AC;?. This is how the results of the 19th Italian international glass trade expo are

summarized by Engineer Roberto Carosati, from the Technical department of Logli Massimo Spa, which arrived at Vitrum 2015 with a large 200 m2 stand, filled with innovative and cutting-edge accessories. At the expo the company displayed its versatile Defender parapet, which can be used indoors or outdoors, in public or private places, just about anywhere, including sports facility stands. The system, as a result of the quality of its construction materials and anchoring system, has been a reference point in the sector of unperforated and wedge-free glass parapets for years now. Two exhibit spaces featured Logli brand adhesives, which provide a strong bond under any conditions thanks to the guaranteed performance of latest generation

n. 35 - DECEMBER 2015

companies

DOSSIER UV LED lights. Gel adhesives can even be used for vertical glass installations, and therefore directly at the job site, or in any other situation. Moreover, two solutions for glass shower panels were on display: sliding or with side hinges, both featuring bonded accessories, and therefore unperforated glass. In addition to these, on display were also

solutions even for large sized doors, and TUV certified corrosion and fatigue resistant accessories, foremost amongst which DQ Matique, the spring-loaded self-closing wall hinge in brass with stainless steel body and no visible screws; HD+33, compact pivoting hinge with no visible screws, brass body and adjustable axis of rotation, for surface mounted

Logli Massimo stand at Vitrum 2015

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pivot base or door closure installation; HS66 and HS1010, hinges for pivoting doors entirely made of 316 SS, TUV certified and perfectly suited for outdoor use and large doors. Their brand new patented “Safe Seat” system keeps the upper hinge fastened to the pivot in case of accidental breakage of the glass. “And – Carosati points out – let’s not forget about the synergy recently established with one of the largest groups in the glass sector, Saint Gobain, for the exclusive marketing of Janus+, Minos+ and BTWIST products, fully adjustable and super reliable door closures and hydraulic hinges. Lastly, to install doors and glass walls in rooms with masonry, there is the innovative variable width and load system for glass up to 13.52 mm thick,

paired with our exclusive vertical lock “Apro”, of minimalist design, with no visible screws”. “This year’s Vitrum event, and all future ones, will continue to be not-to-miss events for getting reacquainted with the excellence of companies who embraced glass as their mission. We – Carosati emphasizes – attended with the enthusiasm of those who truly believe in this sector, want to be in it, develop it, and give customers new experiences and innovative technologies that allow them to do a better job, work faster and in utter safety. 2016? Will be filled with appointments, many of which abroad – he concludes – where we’ll have the opportunity to let the world know that the “Italy of glass” certainly has a say in it”.

n. 35 - DECEMBER 2015

companies

DOSSIER

INTERMAC

Achieve ambitious goals with a highly specialized team by Editorial Staff - photos Vitrum

This was the action plan of Intermac, showcasing several of its own high-tech solutions at Vitrum Roberto Selci, President of Biesse Group

nce again this year Intermac proved it achieved its intent to harmoniously combine Italian glass tradition and high-tech. At Vitrum 2015, Intermac welcomed its guests in a huge stand with an exhibition area of almost 1000 m2 , featuring a selection of the best products on the market in terms of machinery and cutting systems, CNC work centers, double edging systems, and vertical machines. Moreover, the Group presented a new structure, ILab, featuring top-range products by some of its VIP clients (Fiam and Lago to name a few), and highly innovative software solutions. Foremost among the technologies that elicited the most enthusiasm at the stand this year were the auto-

n. 35 - december 2015

matic diagonal cutter for laminated isfying any need the customer may glass, by which customers no lonhave. “We are in the process of inger have to measure and mark the vesting in the development of new beginning and end of the cut on the products and innovative solutions glass surface. Basically this innova(stand-alone machinery and intetion allows users to manage diagonal grated product lines) – Selci adds cuts as if they were simple straight-line cuts, ensuring timely diagonal finishing in accordance with the pieces output sequence and without handling the glass piece. “We have ambitious goals – says its President Roberto Selci, who joined Intermac in April 2015 after many Intermac stand at Vitrum 2015 years of experience in the wood industry – and, based on our strategy, we set out to raise the company specialization level by creating teams of glass market experts. Each team will oversee the entire process, from product development and marketing, to after-market services”. After years of leadership in the work centers sector, Intermac – and upon conclusion of this pronow seeks to expand its capabilities cess, Intermac will have shifted its and credibility, and ultimately esfocus from stand-alone solutions to tablish itself as a supplier of “turnintegrated manufacturing cells and key” solutions, fully capable of satdedicated production lines”. n. 35 - december 2015

companies

DOSSIER

GLASS SERVICE

New strategies for greater appeal by Editorial Staff - photos Vitrum

Claudio Viti: “Italian hollow glass is a world ‘power’, in order to revive its sales on the domestic market we need to think about targeted incentives”

Claudio Viti

“O

verall, returning to the fourday expo in Milan after years of absence was good for us, also because of the incoming initiative organized in partnership with the ITA Agency, which focused primarily on “hot” clients. But Vitrum is mainly geared towards flat glass, and therefore does not entice our target customer base. If the event were to undergo a “remake” in the future, a great deal of thought should certainly be given to attracting more customers from our specific sector”. Nonetheless happy to have attended Vitrum 2015, Claudio Viti, sales manager of Glass Service, reflects on how the show may become strategically important for hollow glass as well. “At the global market level – he explains – our sector is universally known as the second industrial “power” for both quality and

n. 35 - DECEMBER 2015

numbers. Therefore the idea of hosting an exhibition for our sector “at home” is not only good, but reasonable and well justified. In practice however, we need to consider where it would fit within an already crowded and evolving global context of trade expos”. The sector and trade expos participation “It is undeniably true that the current trend is to host expos in the hottest

market locations – Viti underlines – and several events are regularly held all over the world each year. Considering that exhibitors are attracted to an expo by the number of potential clients, and the latter in turn depends on the offerings by exhibiting companies, launching a hollow glass trade expo in Italy may be diffi-

n. 35 - DECEMBER 2015

companies

DOSSIER

cult. Nonetheless, a series of incentives to increase participation would certainly re-kindle the interest of many potential exhibitors”.

operators in the sector specifically targeted by the expo, because unless it is held regularly it would not be a fixed appointment on the customers’ calendar”.

The European context “On the other hand – the manager adds – the European context is quite established and firmly connected to Glasstec, which draws the attention of Pan-European operators. This was proven by the laughable number of visitors Glassman expo in Lyon attracted this year”. With regard to creating an ultra-specialized Hollow Glass expo, he says “It would need to attract not only Italian but foreign companies as well, to ensure the event is interesting enough from the visitors’ perspective. But consequently it may be at risk of not involving the entire sector (which would be a shame) or – in lack of a fixed schedule – require greater publicity to reach

Overall results for 2015 “2015 has been a year with plenty of hard work and activity: we received many requests for quotes, but it was hard to turn them into contracts. Right now the global context is still complicated – Viti admits – with the Russian economy being in a (steadily) negative situation, the Chinese economy, which drives the Asian market, idle for the first time in many years, and that of Brazil in a state of difficulty. Nonetheless, there are signs of interest from investors, and projects are being planned, at least on paper. If we are able to harvest the fruit of our work and these projects are implemented – the manager concludes – 2016 may be another good year for us”.

n. 35 - DECEMBER 2015

OCMI OTG

Italian-made hollow glass is still number one by Editorial Staff - photos Vitrum

The message after Vitrum from Michele Gusti is to upgrade event promotion

Aldo Faccenda and Michele Gusti

“O

ur participation was an ‘experiment’, with the unprecedented staging of a group stand dedicated to hollow glass. Although Vitrum is mainly viewed as an event dedicated to flat glass, the participation of hollow glass businesses was a not-to-be missed opportunity since it ran concurrent with Expo and given the fact that Italian hollow glass processing technology has

maintained its leadership position intact”. Michele Gusti, president of Ocmi Otg as well as president of Gimav’s Hollow Glass group, sums up the outcome of the fourday show in Milan dedicated to the world of glass, pointing out that “the current, unsettled market situation in Europe is also reflected in attendance at industry trade shows. All things considered – Gusti continues – Vitrum provided positive

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companies

DOSSIER

Hollow Glass area stands at Vitrum 2015 So, what guidelines should be followed to adequately enhance the presence of hollow glass at a future edition of Vitrum? “First of all, I believe that promotion of this event needs to be upgraded with targeted initiatives expressly focused on the hollow glass industry, with even stronger emphasis on Italy’s leadership in this area . To do this - emphasizes Gusti - the trade press certainly plays a pivotal role, but it is not enough”.

results and, as in the past, proved to be the customary and most-favored exhibition among trade professionals from the Middle East and North Africa, and, to a lesser extent as mentioned above, from Europe”. And it is precisely from North Africa that the Milan-based group primarily expects to see its efforts, before and during the show, bear fruit.

Partnership with ITA (Italian Trade Agency) “The partnership - confirms the president of Ocmi - between the organizers and the exhibiting companies was very positive, with the aim of selecting customers and prospects to target with special invitations. And the incoming mission of foreign professionals during Vitrum, in my opinion, should also be repeated at future editions”. But, if “the primary objective of a

n. 35 - DECEMBER 2015

trade show is not so much to write orders as to lay the groundwork for new business opportunities to be cultivated over the long term”, then Michele Gusti sees an invaluable resource in the partnership with ITA. “ITA could be of real help in analyzing new potential markets -- like SubSaharan and Mediterranean Africa -- that potentially could be a very enticing visitor base for Vitrum, given its strong international reach”. Not rivals, but more focused Pondering, instead, the idea of a “fair within the fair”, with the look of a superspecialized niche, Ocmi is considering the opportunities presented by the events dedicated to finished products, “where the exhibitors are the actual or potential users of our technologies. However - admits Gusti - at this time, I am fairly pessimistic about the fact that such events

can be organized in Italy. Germany is a very close neighbor and it would be difficult to compete with events like Ambiente and Cphi”. “The idea of events that focus more on special kinds of products or technologies - he adds - would be of interest, but you need to take into account the already well-established existing fairs. The proliferation of events and the frequency with which they are held certainly does not help to grow attendance at each one of them. At the end of the day, considering our experience at this year’s Vitrum, I think the best thing would be to continue to focus on this exhibition, trying to promote it as much as possible through the initiatives we have discussed”. Year-end trends Finally, 2015 is drawing to a close. What are the trends for Ocmi? “We are quite pleased with the last 12 months. The first half of 2016 will definitely be solid, especially given the results at the close of 2015, but we certainly cannot rest on our laurels. Servicing existing customers must go hand-in-hand with the development of innovations to be applied to existing technologies, thoughtful consideration of the events in which to participate, expansion of sales and marketing activities – all in order to develop business opportunities across various markets”, concludes Gusti.

n. 35 - DECEMBER 2015

new technologies AT L A S C O P C O

S C R E W VA C U U M P U M P S

all the benefits of “Vacuum” by Editorial Staff - photos Atlas Copco

The new GHS VSD+ inverterequipped screw vacuum pumps can cut energy consumption in half

tlas Copco expanded its product portfolio for the Glass sector with its new GHS VSD+ inverterequipped screw vacuum pumps which can cut energy consumption in half. The glass version of the GHS VSD+ pump is used for glass molding. The molding process uses the vacuum created inside the mold in combination with the conventional method of blowing the gob into the mold with oil-free compressed air.

The idea is to “pull” the gob with the vacuum while “pushing” it with compressed air. Using a vacuum provides benefits to

Using a vacuum benefits glass manufacturers in many ways - Increased productivity: Higher forming speed - lower rejection rate - more bottles per day - Improved process: More efficient heat exchange - greater forming precision - better 3D engraving - Environment: Less glass per bottle - more lightweight bottles lower energy consumption using less compressed air

installation diagram

Vacuum tank with a single condensate discharge for draining the graphite oil. Filtration: the air suctioned by molds in the glassworks may contain graphite oil. A demister separator ďŹ lter is installed between the pump and the tank in order to prevent the oil mist from reaching the pump The GHS VSD+ pump is based on variable-speed screw technology, resulting in quieter operation and greater efďŹ ciency glass manufacturers in many ways. It increases productivity due to a higher forming speed and lower rejection rate, thus increasing production in terms of bottles per day. It also improves the process by providing more efficient heat exchange, greater forming precision and better 3D engraving. Using the vacuum leads to reduced thickness of the finished product and consequently lowers manufacturing costs.

new technologies AT L A S C O P C O

S C R E W VA C U U M P U M P S

Energy savings The variable-speed drive (VSD+) and reference value control are unique characteristics of these vacuum pumps that can lead to significant energy savings. Being able to set the pressure means optimizing the energy used in order to keep the process vacuum level constant, which ultimately means optimizing the efficiency and performance of the customerâ&#x20AC;&#x2122;s system. Thus the pump supplies only the minimum flow rate necessary, corresponding to the vacuum level at the required speed, without wasting anything. Maximum efficiency Providing maximum yields for every kW absorbed, the GHS VSD+ pump completely out-performs all other vacuum technologies in the respective pressure range. State-of-the-art coalescing filters reduce environmental emissions, while lowering the operating temperatures and energy consumption of the motor. A suction control valve also modulates the flow rate of the pump based on demand, reducing energy consumption even further. Quiet operation The GHS VSD+ pump is based on variable-speed screw technology, resulting in quieter operation and greater

efficiency compared to recirculatedoil rotary vane and liquid ring vacuum pumps. The GHS VSD+ vacuum pumps operate at an average noise level of just 65 dB(A).

Goal: productivity The Compressors Division is a Division of Atlas Copco Compressor Technique. It develops, produces and markets oil-injected and oilfree air compressors, vacuum pumps, blowers, gas generators, air treatment solutions and compressor control and monitoring systems. In addition to offering a wide range of products for various industries, it also provides dedicated solutions for customers operating in the marine, railway, medical and oil&gas sectors. The Divisionâ&#x20AC;&#x2122;s main goal is to further improve the productivity of its customers. The headquarters and main production center of this Division is located in Anversa, Belgium.

N. 35

December 2015 ISSN 2421-3586

VITRUM 2015 BOTTOM LINE Pre-requisite: investments in quality Signs of a pickup from the exhibition

GLASSBUILD AMERICA More glass in US buildings

COMPANIES DOSSIER

Collaborating in this issue

Bimonthly magazine Year 2 - Number 35 Thursday December 10, 2015 Managing Director Mattia Losi

Adelio Lattuada

Logli Massimo

ADI

Mappi International

Atlas Copco

Neptun

Cefla

OCMI

Fenzi

O. M. Schiatti Angelo

Glass Service

Milan Polytechnic University

Intermac

TC Special Equipments

www.adeliolattuada.com www.aditools.com www.atlascopco.it www.ceflafinishinggroup.com www.fenzigroup.com www.glassservice.it www.intermac.com

19th International trade show in Milan

www.loglimassimo.it www.mappi.it

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Editorial Manager Chiara Marseglia Contributors Antonella Lanfrit Camilla Zanetti Graphic Design and Art Direction Nico Chinello Translations Nicoletta Canesi Pictures Cover courtesy of Vitrum Srl; Depositphotos, Fotolia Owner Vitrum Srl - Via Petitti 16, 20149 Milano Publisher

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April 2014

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