FY24 Promotional Calendar

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2024 Retail Programming Calendar

+ beverages

Just Here for the Snacks

Drive impulse and add-on purchases with core beverages and snacks while focusing on all dayparts to provide convenience.

All Butter, No Fuss

Our signature all butter, clean label cookies deliver delicious seasonal flavors guests look for throughout the year.

brands

We Don’t Follow Trends, We Set Them

Our Pop-Up Brands are designed to draw guests into our cafés and keep them coming back for more with innovative solutions and on-trend menus.

Putting a Spotlight on Diversity & Inclusion

Designed to recognize and appreciate the diverse people who make up our MHC family, as well as our valued guests, these campaigns tell their stories to help educate others and foster inclusion.

events

’Tis the Season for Fun!

Seasonal and holiday events add a “fun factor” in our cafés while building guest participation and loyalty.

A Day Dedicated to Avocados?

Yes please!

These one-day food “holidays” are perfect monotony breakers, bringing excitement to the café and offering variety for guests. Simple to execute, National Food Days are sure to be a hit in your café.

Hello! Exciting things are in the pipeline.

Hello! Exciting things are in the pipeline.

pop-up brands holidays & events

seasonal cookie diversity & inclusion Mani Mogo: Korean Street Eats National Seafood Month | Halloween Guest Appreciation Holiday Market

January | February | March

snacks + beverages

we are all morrison

holidays + events

seasonal cookie pop-up brands

national food days

Dark Triple Chocolate Chunk Cookie Orange Cranberry Cookie

April | May | June

snacks + beverages

pop-up brands

we are all morrison

holidays + events

national food days

Dark Triple Chocolate Chunk Cookie Strawberry Shortcake Cookie
seasonal cookie
Henry’s Kitchen: Taste of the Philippines

July

| August | September

snacks + beverages

we are all morrison

holidays + events

national food days

Coconut Key Lime Cookie
cookie Pumpkin Spice Cookie pop-up brands

October | November | December

we are all morrison holidays + events

pop-up brands

national food days

Pumpkin Spice Cookie seasonal cookie
Cranberry White Chocolate Chip Cookie
Mani Mogo: Korean Street Eats

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