Snack Guide by Morrison Health

SETTING THE STAGE

Welcome to the evolving world of snacking! Snacks now make up half of all eating occasions, with most people snacking multiple times a day, creating a huge opportunity to boost sales and attract more guests. Our Market Snacks program offers a curated selection of delicious, functional, and convenient snacks that match guests’ preferences. With advanced tools and strategic partnerships, our program is designed to streamline operations and increase snack sales.

Expand your snack offerings, optimize quieter hours, and meet rising demand. Enhance your guests’ snacking experiences and make snacking a key growth driver for your business. Let’s make snacking a highlight of your service!

DID YOU KNOW?

SNACK TIME

Seventy-one percent of people snack at least twice a day, with late afternoon to early evening being the most popular time. Whether it’s a mid-afternoon boost or a pre-dinner snack, snacking is a daily habit for many.

WHY SNACK?

Snack preferences change with each generation, but the reasons stay the same: we snack to satisfy cravings and enjoy a treat. No matter the age, snacking is about pleasure and a quick taste escape!

ON THE RISE

Meat snacks are gaining popularity, especially with Generation X, who make up 32% of sales. Boomers buy frequently, averaging 53 purchases a year. Millennials spend big, averaging around $17 per purchase. Meat snacks are a hit across all generations!

PRODUCT ESSENTIALS

replace breakfast with a snack 5x / week or more 31%

CORE / EXTENSIONS

Core Snacks are the foundation of your product lineup. Start with these staples, and add specialty items that match your guests’ preferences. This approach ensures your offerings cover taste, function, and convenience, meeting every snacking need.

CORE

The Core Snacks list includes 10 essential categories for a solid foundation, featuring familiar, best-selling brands consumers love. Depending on your account size, you can either stick to this core selection or use it as a baseline, adding extension items as needed.

EXTENSION

Specialty snacks also span all categories and typically have one or more of these characteristics:

• higher quality ingredients

• support sustainability / healthy / DEI

• produced by smaller companies

• made in smaller quantities

• cost more (because they are viewed as premium, customers expect to pay more)

SNACKING AS A MEAL

replace lunch with a snack at least 1x / week 81%

replace lunch with a snack 5x / week 25%

Post-pandemic market trends highlight significant growth in chips and candy/confections, with preference for well-known brands. (Top mentioned brands: Lay’s, Cheetos, Doritos, Reese’s Snickers, M&M’s)

PRODUCT ESSENTIALS

PRODUCT MIX

Consumers look for three main things when choosing snacks:

 taste  function  convenience

As you curate your snack offerings, keep these key aspects in mind:

• Account size dictates the variety of products you should offer.

• Include all snack categories, starting with core snacks and top sellers for a solid foundation.

• Incorporate the latest trends with extension snacks.

Make sure your snack selection showcases the core snacks in all categories, and always include the latest and specialty items to keep things fresh and exciting!

ORDERING

Successfully selecting your ideal product mix paves the way for a simple ordering process. Follow these numbered steps with the accompanying tools for seamless procurement:

1USE THE ORDER GUIDE

Download the Market Snacks order guide here to create your curated shopping list in MyOrders.

2ESTABLISH

you need. When a

drops below this level, it’s time to reorder!

3CHECK INVENTORY

Perform regular inventory checks, and reorder snacks as necessary to align with your established par levels.

4KEEP IT FRESH

Use the product mix tool alongside POS sales data to review and refresh your snack offerings based on sales and guest trends.

PRODUCT ESSENTIALS

PURCHASING

Click here, then scroll to the bottom of the Market Snacks Order Guide!

Check out our Market Snacks Order Guide for easy ordering instructions. For a wide selection of snacks, Vistar Retail Center is our recommended supplier. For specialty items, turn to Nassau Candy and Tropical Foods. For chips and refrigerated snacks, US Foods and Sysco are your best options.

DISTRIBUTOR

US FOODS, SYSCO, GFS (BROADLINE)

VISTAR

NASSAU

TRULY GOOD FOODS

COURTESY SHIPMENTS

PRICING ESSENTIALS

PRICING

Choosing the right products boosts sales, and strategic pricing is key to profitability. With inflation, review snack prices annually and consider costs when setting prices. Higher prices can increase profit margins if they don’t drive customers away. However, setting prices too high can lower sales volumes. Find the right balance to maximize earnings without compromising customer satisfaction.

SRP

Every snack included in the Market Snacks Order Guide includes an SRP (suggested retail price) as well as a suggested price range.

SRPs are suggested prices that can be adjusted based on your market. Use Market Snacks’ SRPs as a benchmark, but understand your market and clients to set final prices.

PRICE RECOMMENDER

Envision Group collects costs from Foodbuy, then pulls in market intelligence and blends the two to determine a price (SRP) that is just above a 50% sales margin.

REMEMBER: Never undervalue a product by pricing it below its cost, especially when launching new snacks. This is your perfect opportunity to smartly price your offerings for optimal profitability.

PLACEMENT ESSENTIALS

54%

OVER HALF OF SNACK PURCHASES ARE IMPULSE DECISIONS of snack purchases are impulse decisions

LOCATION, LOCATION, LOCATION

After optimizing your product mix and pricing, focus on merchandising. This involves strategically laying out products to maximize sales by understanding customer traffic patterns. Effective snack merchandising begins with mapping your location, identifying key display areas for impulse buys, station enhancements, and all-day snacking.

IMPULSE

Chocolate, Sweets, Gum & Mints, Hand Fruit

SNACKS BY DAYPART

While many snacks are versatile enough for any time, specific snacks naturally pair well with certain times of the day. Change your snack offering to align with the rhythm of the day.

STATION SNACKS

Coordinating Stations (chips @ deli)

Salty (chips / pretzels), Bars (granola), Packaged Bakery

ALL DAY SNACKING

Cooler, Shelving, Interruption Table

Refrigerated, Meat Snacks, Bars, Fruit Snacks

BREAKFAST

bakery items, nutrition bars, energy bars, avocado toast, yogurt

LUNCH chips, popcorn, meat snacks, lunchables, sweets

AFTERNOON snack bars, warm options from hot bars and appetizers

EVENING versatile all-day treats are ideal for late snackers

PLACEMENT ESSENTIALS

PLANOGRAMS

Revamping snack placement can transform sales. It’s about strategic accessibility—making snacks easy to reach and hard to resist. Use wellcrafted planograms for chip racks, refrigerated snacks, and register impulse buys. Keep the café exciting by frequently mixing up the selection and layout to ensure variety and engagement.

Place premium items at eye level, and make bags available for guests to easily carry their purchases.

PUT IT IN ACTION

Planograms make it easy to place and consistently stock coolers, shelves, and other merchandisers. Print and laminate essential planograms. Attach them to the back of coolers or shelving units or keep in a notebook so they can be used by multiple associates when re-stocking.

3 OUT OF 5 GUESTS

Sixty percent of consumers are influenced by correct product placement and upselling techniques to make additional purchases.

Map your café

Identify areas to place impulse snacks, all day snacks, and station snacks

Identify where lines form

Determine smallwares needed

Utilize the plan-o-gram guide

PROMOTION ESSENTIALS

promotions / discounts (35%) 1

more favorite snack items available (32%) 2 availability of healthier offerings (29%) 3

SNACK PROMOTIONS

Promotions play a crucial role in highlighting specific products, debuting new offerings, encouraging guests to explore new tastes, and providing incentives that encourage purchases. To effectively engage guests, there are four key types of snack promotions:

NATIONAL PROMOS

A National Snack Promo is a campaign to boost snack sales with discounts, special deals, and limitedtime offers. It includes in-store events, online promotions, and contests or sweepstakes.

CORPORATE PROMOTIONS

Awareness Promos highlight top national brands with a categoryfocused approach to boost retail growth. Through Market Snack and Market Fresh, they target specific snack categories, exceeding guest expectations and increasing sales.

BUNDLES

A bundled promotion pairs popular snacks with complementary drinks at a discounted price, offering convenience and value. These customizable bundles provide a quick, satisfying, and cost-effective grab-and-go option for busy individuals.

INNOVATION & WELLNESS

Innovation and Wellness Promos highlight the latest health-focused snacks. Featuring natural ingredients, rich nutrition, and exciting flavors, these promotions appeal to health-conscious consumers and boost sales in healthier snack options. Always display bundled products together so it’s easy for guests to grab that extra beverage or snack. Use available marketing to draw attention, and encourage bundling at stations, coolers, or point of sale.

SEASONAL SNACKS

Elevate your retail offerings with our seasonal snack shipments—exclusively available to subscribed accounts. Join us to ensure your selection always includes the latest in snacking trends and flavors.

SEASONAL COOKIES

Show off our curated selection of seasonal cookies in your café throughout the year. These tastes of the seasons are guaranteed to increase check average and give your guests a delicious treat!

MAKE YOUR MARK

SIGNAGE STANDARDS

Signage is crucial in snack merchandising as it grabs attention, enhances brand recognition, and efficiently communicates important information like promotions and pricing. Use the customizable Market Snacks signage templates for all your snack stations.

LEVEL UP!

Utilize the smallwares ordering guide for current offerings and spec information.

MERCHANDISING STANDARDS

Strategic snack merchandisers are game-changers because they can dramatically boost impulse buys and sales by showcasing snacks in the most appealing and accessible ways. They cleverly maximize retail space, ensure snacks stay fresh, and enhance the overall shopping experience.