The Coffee Shop Guide by Morrison Health

COFFEE SHOP

SETTING THE STAGE

Your coffee shop isn’t just another stop for a quick caffeine fix—it’s a vital part of the hospital experience. It’s where visitors grab a comforting cup of coffee while they wait to see a loved one, and where staff fuel up before their shift and find a moment to recharge during a hectic day.

Whether you already have a coffee shop or are considering adding one, this guide will show you what makes a coffee shop truly special. From choosing the right equipment and creating a welcoming atmosphere to crafting a menu that excites your guests, we’ll cover everything you need to know to make your coffee shop a cornerstone of your hospital community.

DID YOU KNOW?

MATCHA IS ON THE RISE

Matcha lattes are gaining popularity, growing by 8% each year. Adding this trendy, antioxidantrich option to your menu can attract healthconscious customers.

ESPRESSO IS A BIG DEAL

Espresso-based drinks aren’t just a fad—they’re loved by 57% of American adults. Adding or expanding your espresso offerings could boost your sales, especially during peak hours.

COFFEE PREFERENCES MATTER

60% of Gen Z prefers iced coffee, while 90% of older adults stick to hot coffee. Tailoring your menu to these preferences can keep everyone happy.

COFFEE SHOP 101

WHY IT MATTERS

Making our coffee shop the go-to spot is all about creating an experience that feels just as good as any place outside the hospital. It’s not just one thing that makes a coffee shop great—it’s the whole package. We need to get everything right, every time, because for many of our guests, a visit to the coffee shop is the best part of their day.

This guide will help you cover all the bases, from equipment and branding to pricing and merchandising, so your coffee shop becomes a favorite spot in our hospital community.

SPACE SOLUTIONS

Picking the perfect spot is key to making your coffee shop a success. Start by figuring out your budget—it’ll help you choose the best setup without breaking the bank. Whether you’re working with what you’ve got or starting fresh, the right space solution will help you meet your goals and keep your guests happy. Here’s what you need to know:

STATION FLIP

Got a space that’s not pulling its weight? Turn it into a coffee station with minimal hassle. It’s quick, easy on the budget, and great for giving an area a fresh purpose.

Ideal for spots where you need a quick and budget-friendly setup.

READY TO GET STARTED?

MODULAR SOLUTION STAND ALONE

Need something flexible?

A mobile coffee station can be set up and moved around as needed. It’s perfect for temporary spots or places with changing traffic. If you’ve got the space and budget, opt for a custombuilt standalone shop. It’s a full setup that gives you a unique, branded experience.

Great for targeting high-traffic areas or locations

Best for high-traffic areas where you want to make a big splash.

Setting up a coffee shop involves a lot of decisions, but you’re not on your own! There are plenty of resources to support you. Start with the coffee shop form to get things rolling - click here. 4

COFFEE BRANDS

Picking the right coffee partner is crucial for your shop's success. You want a brand that’s as committed to your business as you are.

WHY STARBUCKS?

Starbucks is an iconic brand all about great coffee and an awesome customer experience.

*available through Nestlé Coffee Partners

LEARN MORE!

Click here for Nestlé Coffee Partners.

The brand's strong reputation consistently draws in guests who love their favorite drinks and snacks.

From brewed coffee to espresso drinks and seasonal specialties, the menu covers every part of the day.

Full support is provided, from choosing equipment to training your team, ensuring top-notch service.

With ethically-sourced coffee and eco-friendly packaging, this option is ideal for sustainability-minded customers.

Keep things fresh with seasonal promotions, designed to boost sales with customer favorites.

To find the Nestlé/Starbucks rep that supports your area, reach out to: shared.marketcoffeeandsnacks@compass-usa.com

We understand that one size doesn’t fit all. If Starbucks isn’t the perfect fit for your location, or if you’re looking for a local roaster or for-a-cause-focused partner, we have other approved options available. Click here for more info on the coffee partners.

COFFEE ESSENTIALS

EQUIPMENT

Nitro cold brew is super popular, especially with Gen Z and Millennials. Add a nitrogenator to your setup to serve it up right.

Having the right gear is key to running a great coffee shop. Each piece helps you serve awesome drinks and food that keep guests coming back for more. Work with your coffee partner and smallwares suppliers to get exactly what you need.

Your espresso machine is the heart of your specialty coffee drinks—lattes, cappuccinos, and more. Make sure it’s reliable and easy to use.

A quiet, efficient blender is a must-have for blended drinks.

Drip coffee and tea are your daily staples. Get a brewer that can keep up with demand and make every cup perfect.

Keep grab-and-go items and pastries fresh and tempting with the right display case and cooler.

Draft and nitro systems are perfect for serving trendy cold drinks. Pick a setup that fits your space and keeps up with demand.

Turbo Chef is your go-to for quickly heating or toasting sandwiches and pastries, especially when things get busy.

ESPRESSO MACHINE

DRIP COFFEE / TEA

DRAFT / NITRO

BLENDER

DISPLAY

TURBO CHEF

COFFEE ESSENTIALS

MORRISON HEALTHCARE

coffee shop sales by category

DRINK MENU

Your drink menu is the heart of your coffee shop. Offering a good variety means there's something for everyone.

ESPRESSO-BASED

Espresso

Americano

Cappuccino

Latte

Mocha

Caramel Macchiato

COLD BEVERAGES

Espresso

Cold Brew / Nitro

Iced Americano

Frozen Blended Drinks

Iced Latte

BOTTLED BEVERAGES

TEA & ALTERNATIVES

Hot Tea (Black, Green, Herbal)

Premium Iced Teas

Chai Latte

Matcha Latte

London Fog

CLASSICS & FAVORITES

Drip Coffee

Café Au Lait

Hot Chocolate

Stock your cooler with a great mix of bottled beverages like sparkling water, energy drinks, premium teas, and more. Rotate your stock to keep it fresh, and make sure guest favorites are easy to find. Give special drinks like kombucha or organic juices a prime spot to stand out .

READY TO GET STARTED?

Click here for a planogram.

Hot Coffee / Espresso

Cold Coffee / Espresso

Blended Drinks

Tea & Alternatives

Classics & Favorites

SIZES

Hot: 12, 16 & 20 oz.

Cold: 16 & 20 oz.

Highlight your best-sellers with a star

Keep things fresh with seasonal specials

Offer custom options, and let your guests mix it up with extra shots or nondairy milk

COFFEE ESSENTIALS

MENU MATRIX

FOOD MENU

Keep your food menu simple with fresh options that go great with coffee. Break it down by breakfast, lunch, and snacks, so it’s easy for guests to find what they’re craving. Make sure to highlight best-sellers and switch things up with seasonal treats.

& TREATS

Tempt guests with cookies, dessert bars, and parfaits— perfect for an afternoon treat or sweet finish. Place them front and center to catch those impulse buyers! BREAKFAST

Kick off the day with options like muffins, breakfast sandwiches, and pastries. Make sure they're ready to go for the morning rush!

Offer lunchtime favorites like sandwiches, salads, and bento boxes. Keep them stocked in the grab-and-go cooler for a quick, healthy bite.

PREMIUM SNACKS

Premium snacks not only enhance the guest experience, but they also drive sales. Utilize Nassau Candy and Tropical Foods to purchase upscale snacks that aren't featured/available in your retail space. Stock up on favorites like Brownie Brittle, Righteous Felon Jerky, BOOMCHICKAPOP, Rip Van Wafels, RX Bars, and more.

DID YOU KNOW?

If labor, production, or labeling is a challenge, consider offering a selection of Sprig & Sprout items for guests to grab on the go. Click here for more information.

PRICING

Getting your prices right is key to running a successful coffee shop. The right prices keep you competitive, cover your costs, and help you make a profit. It’s all about finding that sweet spot that works for both you and your customers.

WHEN

THE POWER OF PRICING

Check your prices quarterly or when costs go up. Milk and coffee prices tend to fluctuate the most.

HOW WHY COST CONTROL

Do a market basket review and compare local prices with mobile apps. Review the findings with your team. Make small changes, like tweaking the venti price, to keep your profits steady.

Raising prices helps cover costs and keeps you competitive.

Watch your costs. Only give out things like stoppers when asked. Make sure your POS is set up correctly with all the modifiers, and train your team to use them to capture extra charges.

MOBILE ORDERING

Consider adding mobile ordering to make it easier for guests to order ahead. Mobile ordering boosts sales, captures all modifications, reduces cashier errors, and improves the overall guest experience. Talk to your POS provider about your options.

A 1% price increase can boost profitability by up to 10%. higher transaction size in mobile order and pay apps

SET FOR SUCCESS PEOPLE ESSENTIALS

TRAINING

A good barista is key to your shop’s success, so investing in the right people and training them well is a must. Support their training and development to help them master the art of coffee while delivering the best customer experience.

ESSENTIALS

CUSTOMER SERVICE

Teach your team to engage with guests, how best to handle busy times, and resolve issues efficiently.

FOOD PREP

Train your team to properly operate, prepare, and present food while keeping it fresh and safe.

ONGOING LEARNING

Schedule regular refreshers, and provide hands-on learning with experienced team members.

Set your team up for success! Click here to print the coffee shop recipe cards!

COFFEE SKILLS

Ensure baristas can confidently make all drinks, from espresso to cold brew. Use recipe cards for quick reference.

EQUIPMENT

Make sure baristas know how to operate, clean, and maintain all equipment.

ONLINE LEARNING

Use online modules for training, and ensure everyone can access them.

Baristas can’t be cross-trained on the fly; they need steady practice and training to keep service quality top-notch!

MAKE YOUR MARK MARKET COFFEE

Market Coffee is our signature coffee concept, providing everything you need—signage, menus, uniforms, and layout support—for a polished, all-in-one solution. While Starbucks is the preferred partner, you can seamlessly use any coffee partner with this concept.

ELEMENTS

•

MAKE YOUR MARK

SIGNAGE STANDARDS

NON-MARKET COFFEE LOCATIONS

If you’re not using the Market Coffee brand, team up with your coffee partner to create signage that fits your space. Each coffee partner has different requirements, so be sure to check that you have all the essential pieces covered.

Horizontal + Vertical Menus

Digital menu templates are available in both horizontal and vertical formats.

SUPPLEMENTAL DIGITAL

Station Identifier

The station identifier can be utilized when the station is closed or as a supplemental piece to the countertop fixture.

Editable Templates

Use the editable 5.5" x 8.5" or 8.5" x 11" templates for additional menu items, prepackaged snacks, and drinks.

Station Identifier Circular Blade Sign

Enhance the modern aesthetic of the coffee shop and take the guesswork out by utilizing overhead blade signs to denote location.

Station Identifier Dimensional Acrylic

TO ORDER?

Identifiers can be ordered

LEVEL UP! PROMOTIONS

Promotions are key to keeping your coffee shop buzzing with activity. Done right, they can drive traffic, showcase new products, and keep guests coming back for more.

COFFEE PROGRAMMING

Participating accounts will receive a kit each quarter that's packed with snack, drink, and pastry promotions designed to highlight new items, catch guests' eyes, and boost sales. Remember to pair these promos with our coffee partners’ seasonal drinks to make the most impact.

Interested in signing up for the quarterly coffee kits? Reach out to us at: shared.marketcoffeeandsnacks@compass-usa.com

COURTESY SHIPMENTS

Each quarter, you'll receive a shipment of featured snacks, pastries, and drinks to ensure you have the products you need to smoothly execute the promotions.

PARTNER PROMOTIONS

Our coffee partners have seasonal promotions that feature the latest drinks your guests love. Keep things fresh and give your guests something new to look forward to each season.

PACKAGING STANDARDS

Packaging isn’t just about holding food and drinks—it’s part of the experience. The right packaging keeps things fresh, looks good, and shows you care about quality and the environment.

FOOD BEVERAGE

Make sure your coffee packaging follows your partner’s guidelines.

BRANDED CUPS

Using branded cups in your coffee shop is a great way to boost brand recognition and build customer loyalty. Plus, they're a must-have as part of our coffee partner's program.

increase in brand recall by using branded packaging 70%

Hot Sandwich Bag

Hot Cup Cold Cup

Espresso Cup Coffee sleeve

Drink Carrier Deli Paper 10" x 10.75"

Bakery Tissue 6" x 10.75" 2# Paper Bag 4# Paper Bag

LEVEL UP!

Utilize the smallwares ordering guide for current offerings and spec information.

MERCHANDISING STANDARDS

Our smallwares program offers sleek, modern vessels that enhance your coffee shop and should be used if your budget allows. If purchasing new isn’t an option, ensure existing items are matching, clean, undamaged, and appropriately sized for your space.

PASTRY CASE MERCHANDISING

CONDIMENTS

GET INSPIRED

MERCHANDISING MAGIC

With the right setup, every corner of your coffee shop can drive sales. Let’s dive into how to make the most of your pastry case, grab & go cooler, and snack displays.