Footwear Addiction: People in the UK Buy More Shoes than Ever
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Footwear Addiction: People in the UK Buy More Shoes than Ever Statistics released by FashionUnited reported that the total expenditure of UK households on clothing and footwear is about £42 billion (or €59 billion). This shows that many are willing to spend more on personal necessities despite the fluctuations in their prices. The Rising Demand for Running Shoes The NPD Group, a firm that monitors sports footwear and apparel sales worldwide, revealed in their online consumer data that British consumers are spending £100 million more on running shoes than they did four years ago. The overall sales of running footwear are increasing, showing a strong performance at 13%. Shoe prices have been steadily increasing, yet this has been one of the strongest shoe sales figures after many years. NPD Group added the reason for this are: People in the UK buy running shoes with less technical features for leisure purposes. Sport England says that more people are running regularly—about 250,000 in 2014. Running shoes are not only for running anymore, as many buy them for other sports.
Men’s Increased Spending on Footwear An article published by the Telegraph claims that men are overspending women when it comes to buying footwear. Mintel revealed that men aged 25 to 34 spent an average of £178 for a pair of shoes, sandals or trainers, while women spent about £171. The gap is even greater among the younger generation where young men spend around £154 or 15% more than women do. In fact, they can buy up to nine pairs a year and still want more.
Market research specialist Richard Cope added that the reason for this is that men are becoming more conscious about their appearance. They take more time to groom and stare at the mirror. In today’s society, this, say many observers, is what being a man is about.
Whether for sports or fashion purposes, people in the UK are buying more footwear. As one of the necessities in life, the market is expected to grow bigger to cope with the rising demand.
Sources: http://www.telegraph.co.uk/news/uknews/10229306/Metrosexual-goes-mainstream-asmen-outspend-women-on-footwear.html http://www.sports-insight.co.uk/market-analysis/the-running-shoe-market-has-enjoyedsignificant-increases-in-sales-in-recen http://www.5pointz.co.uk/