SHOP FOR CLOTHES TO IMPROVE YOUR MOOD, STUDIES SHOW
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Shop for Clothes to Improve Your Mood, Studies Show
People who are feeling down may find ways to be happy in an unusual way: shopping for clothes. Regardless if it is a pricey brand or streetwear, clothes affect a person’s mood. A recent study suggests that picking and buying clothes may improve a person’s mood and contribute to their happiness. Whilst retail therapy is a running speculation among women for years, the study may validate such claims. Researchers at the University of Queensland are conducting a study to prove that clothing affects mood. Dr. Alastair Tombs, the lead researcher, said that women demand a lot of clothing, especially if they feel down. “If a woman has had a bad day, or aren't feeling great, they put on something that would brighten them up. By putting on something that makes them feel good it helps portray them as bright, fun and happy, even if they don't feel it,” he told Daily Mail Australia.
The ‘feel good’ trick Some women turn to shopping to battle depression and make them feel good. Wearing new clothes make them feel upbeat even. Clothes serve as a way to get rid of negative emotions, thus improving their moods. Other people wear clothes to mask emotions on a bad day. The research suggests that women tend to transfer negative emotions to clothes and use them as the source of blame. Dr. Tombs said in one of his experiments, “I talked to one girl who split up with her boyfriend and afterwards threw the clothes into a corner and didn’t touch them again, thereby transferring the negative emotions onto her clothes as a way of releasing them.”
Retail therapy The study on clothes somehow relates to a research about retail therapy. Researchers from the University of Michigan revealed that shopping produced positive feelings. Buying something was up to 40 times effective in giving them a sense of control by up to 40 times. The study revealed that people who reflected on recent purchases were three times happier than those who merely browsed the items, as well.
SOURCES: http://www.5pointz.co.uk http://www.dailymail.co.uk/femail/article-3059861/Retail-therapy-real-New-studyresearches-women-claimed-years-clothes-really-change-mood.html http://www.independent.co.uk/news/uk/home-news/say-buy-buyto-the-bluespicking-goods-and-paying-for-them-really-does-banish-sadness-says-a-study-intoretail-therapy-9085509.html