LINEN. FRESH, RESISTANT, SUSTAINABLE Flax is a vegetable fiber obtained from the stem of Linum usitatissimum. It is a sustainable fiber because not only it grows very rapidly, but it also does not need any type of irrigation nor fertilizers for cultivation. Its sustainability is also due to the fact that it is biodegradable, all parts of the plant can be transformed and used, thereby not contributing to production waste.
Fresh and light, elegant, and versatile, linen is the most resistant textile fiber in nature. It is resistant to wear and tear and does not lose its shape, thanks to its excellent dimensional stability due to the fibers’ low elasticity. Thermo-regulating and hygroscopic, it has excellent moisture absorption properties: flax fiber can absorb an amount of water equal to its dry weight. Its thermo-regulating properties come from the hollow structure of the fibers - which enclose a sort of inner tube - making linen comfortable in all seasons, excellent at protecting from both heat and cold.
A EUROPEAN FIBER MARTINELLI GINETTO only utilizes long-staple 100% European flax fiber, which is considered the best in the world because of climate conditions, the availability of good soil, the savoir-faire of farmers, and the entire production chain. MARTINELLI GINETTO Group is a long-standing member of MASTERS OF LINEN CLUB - the organism that brings together the best European companies involved in transforming flax fiber into high-quality innovative products sold all over the world, founded on principles of traceability and a European supply chain, social and environmental sustainability, excellence, innovation, and service.
European linen is supported by a special agroindustrial confederation called CELC -European Confederation of Linen and Hemp - aimed at promoting and controlling the entire linen supply chain. Excellence in fiber processing, along a controlled and sustainable supply chain, from plant to fabric, and first-rate industrial craftsmanship guarantee European producers an unrivaled qualitative advantage.
HEMP IS SMART Like flax, hemp is also a stem fiber obtained from the dried stem of the Canapa sativa plant. This plant has accompanied man for thousands of years, probably because it easily adapts to very different climates and grows very quickly, or because it lends itself to making different products other than textiles, such as paper, and cosmetics. Its history is tightly intertwined with Italian history; in fact, many locations in Italy have been historically dedicated to hemp cultivation. Hemp is also a smart and sustainable fiber. It can be repeatedly grown in the same soil since it does not impoverish it; on the contrary, it contributes to reclaiming and softening the soil composition with its strong roots. Since it is a sort of nettle, no pesticides or herbicides are needed for cultivation; it also needs little water for irrigation and few fertilizers, it is completely biodegradable and it is one of the most efficient plants in converting carbon dioxide into oxygen.
Today the environmental advantages of hemp are hailed and applied to the most diverse applications, from furniture, to design, to green architecture. Among its main qualities, high fiber resistance is certainly at the top, which makes it practical and extremely versatile. Fabrics made from this plant also have beneficial effects for the body; the porous fibers are highly hygroscopic and also sound-absorbent. Excellent thermo-regulating properties, due to the hollow structure of the fibers, disperse excess heat or retain heat when temperatures drop. Hemp fabrics offer greater UV protection than other materials and have an electric charge that stimulates the skin, also promoting blood circulation. They are not affected by mites, molds, fungi, and moths, so they are hypoallergenic.
Weaving and finishing of MARTINELLI GINETTO’s hemp fabrics aim to highlight and enhance the fiber’s natural qualities. Because of these properties, hemp textiles are an ideal choice for interior design, textile furnishing accessories, such as curtains, and high-quality household linens. From tablecloths to bedding sets, there are many offerings in the collection, for an elegant and environmentally friendly set that will last over time and will become even more beautiful with every wash.
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