Adobofest Stories + Challenge
2023 Community Events Proposal
Create Legacy through Food
Across the Filipino diaspora, adobo is the heart of our culinary legacy. Adobofest celebrates the power of storytelling and continuing legacy through the Philippines’ most iconic dish.
At the Adobofest celebration, young chefs will bring their pre-prepared adobo dish to share their family’s story and recipe, and compete with one another to be scored by a panel of esteemed Filipino chefs in Chicago.
Adobofest Challenge 2023
October 21st
Contestants will compete under three categories: ELEMENTARY, MIDDLE SCHOOL, and HIGH SCHOOL to prepare and share their take on the beloved adobo recipe.
They can pay tribute to their family’s heritage, or get creative and innovate the adobo with their families in mind.
Judges will score on a rubric of taste and flavor, uniqueness, presentation, etc.
Winners + Prizes
Per Category: 1st - 3rd Place
Most Popular Adobo Storyteller Favorite Best with Rice
Best Traditional Best Innovation
Gift cards + gift packages from SFC and community partners
Finalist Ribbons
Storytelling Through Food at the Adobofest
Contestant entry will include their adobo story in submission form to tell us what is the legacy behind their adobo entry - option of writing, or submitting a video.
All adobo entries will be printed on for visitors to take and collect. Cards will include their family photo, where in their Philippines their recipe originate or drew inspiration from, and a description of their family’s cooking.
Interviews for the contestants will occur before and during the Adobofest to be used and shared for promotion across social channels and in video displays at the event (inside SFC)
Adobofest Logistics
Seafood City Community Room in the Metro Mix Market
● 1100 Start time
○ Opening remarks from host, guest speaker (prominent chefs as judges)
● 1130 Adobofest Tasting
○ Band, musicians or performers while people are tasting and judging
● 1300 Judges Tallying
○ Additional performers or remarks, interviews with contestants
● 1400 Awards Ceremony
○ Judges can announce each winner
○ Photo session and prizes for all winners and consolation for contestants
At the Event
Partnerships Gallery at the small community room - featuring infographics and artwork from all working partnerships of Adobofest
Seafood City Grill City - feature a special item for the outdoor event
Eat All You Kanin - enjoy all the competing adobo and the rice is on us!
Pre-Adobofest Promotions
Partnering with Seafood City’s Filipino Food Gallery events, we will host community and family workshops at the small community room inside SFC where visitors can bring their kids engage and play together as they share stories and try the promotional foods together.
Activities can include: filling out food play sheets that build their own “halo halo,” food demo, arts and crafts, folklore storytelling
Filipino Food Gallery Community Events
by Seafood CityObjective of each Filipino Food Gallery event is to create noise and a community experience with new food offerings at Grill City.
1. Halo2 Overload
2. Grilled Balut
Through free tasting of the items and a game free to participate, the event will generate buzz around the new and exciting foods for a limited time at Seafood City.
With invited influencers and capturing shoppers’ curiosity and excitement for these new takes on iconic Filipino foods with hashtags and social media presence at a special photo area + giveaways
Invited guests and influencers can be treated to SFC gift cards for a future visit
HALO2 OVERLOAD
Halo2 Overload Promotion
Wednesday, June 21st 5PM
Guess the ingredients that make up Grill City’s Halo2 Overload for a chance to win gift cards! Guests can grab a halo halo, fill out an entry and identify what ingredients they think are in the dessert, and those correct will be raffled for a chance to win.
GRILLED BALUT
DATE TBD (July or August inspired by summer cookouts)
Are you brave enough to try the new trendy street food, Grilled Balut, at Seafood City? Test your strength and curiosity for a chance to win! Guests can try a free grilled balut and if they successfully eat it and share on social media with #BALUTCHALLENGE they can win a gift card!
Proposed Responsibilities
Filipino Food Gallery Events (June - August)
Seafood City CIRCA Pintig + partnerships
Provide promotion food and consumables (utensils) Host food gallery event and raffle
Provide spaces (dining area for activity + community room for workshops)
Invite community members, partners, and influencers
A/V (microphone, speaker)
Create marketing and posts on SFC channels + store screens
Lead and host workshops and provide activities and hosting for families participating
Print out raffle cards and bowl (HALO2)
Share marketing from SFC to own channels
Provide prizes (gift cards for raffle winners + invited influencers)
Announce winners at the end of promotion
Proposed Responsibilities
Adobofest 2023 (October)
Seafood City CIRCA Pintig + partnerships
Provide venue rental for community rooms and/or outside parking area, including tables, seating, or power as available, A/V
Full event planning and programming, including host, contestants and judges coordination, and influencer
marketing and invitations
Support in marketing wherever applicable: graphics for store screens and social media, banners or flags at event, social media stories day-of
If program is outside, provide permits and insurance to host outside event
Prize donation for winners (gift cards or gift baskets) and influencer incentives
Set up Partnerships Gallery and manage hosting throughout the event
Donate rice for “eat all you kanin” promotion (if insurance or permits allow)
Social, photo, and video support from community partner
Call for volunteers and prizes from partnerships
Possible Partnerships - Organizations and Grants
Possible Partnerships - Influencers
