Sanso Book First Draft - Sept 29 by Ginoe

Table Contents OF

Message Board FROM THE

2 RICKY FRANCISCO

Foreword 4 SECOND AUTHOR

Foreword 6 SANDY SURNAME

Insert Essay Title 9

GINO GONZALES

The Fashion Context Around Sansoâ&#x20AC;&#x2122;s Textile Patterns 12

Images Prints OF

Opposite Page: TITLE ONE

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TITLE TWO

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About Cover THE

Patterns Used: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum at tellus ut felis laoreet rutrum. Maecenas commodo neque at diam pulvinar, nec finibus nisl euismod. Aliquam dapibus est sem, sed tempus justo lacinia et. Etiam id turpis eget nibh vulputate posuere ac ac dui. .

Copyright ÂŠ 2020 All rights reserved. No part of this book may be reproduced or used in any manner without written permission of the copyright owner except for the use of quotations in a book review. First paperback edition November 2020 Book design by Ginoe Ojoy and John Edison Provido

ISBN 978-1-5011-7321-9 (paperback) ISBN 978-1-4767-4660-9 (02910 Published by Fundacion Sanso

Message Board FROM THE

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum at tellus ut felis laoreet rutrum. Maecenas commodo neque at diam pulvinar, nec finibus nisl euismod. Aliquam dapibus est sem, sed tempus justo lacinia et. Etiam id turpis eget nibh vulputate posuere ac ac dui. Proin ultrices, elit sed laoreet condimentum, urna arcu feugiat risus, varius viverra nulla odio vitae ipsum. Nunc venenatis sapien eu dui maximus, eu tempus sapien rhoncus. Vestibulum venenatis gravida efficitur. Quisque at suscipit turpis, nec maximus nibh. Sed vulputate turpis congue, tempus justo et, malesuada quam. Phasellus consectetur porta lorem, ut malesuada magna interdum nec. Curabitur et placerat eros. Maecenas malesuada tempor massa non faucibus. Nulla turpis justo, interdum sed justo sit amet, consectetur congue tellus. Nulla vel dui et velit vulputate pharetra. Sed metus mauris, bibendum ac laoreet a, egestas id sapien. Nunc eget lobortis dui. Vivamus laoreet arcu vel velit ornare, et eleifend nisl finibus. Duis venenatis metus in porta convallis. Quisque mollis pretium tempor. Nam eu pharetra risus, in bibendum nunc. Vestibulum sed imperdiet purus, sed convallis lacus. Mauris faucibus nisi eros, eget accumsan nisi laoreet et. Curabitur bibendum rutrum sem vel mattis. Fusce quis magna in ante dictum condimentum non non mauris. Vestibulum convallis magna vel ante ultricies ultrices. Sed elementum tristique tellus id dapibus. Duis sit amet enim nec lacus efficitur aliquam eget sit amet lorem. Vestibulum quis dui at mauris congue placerat nec et lorem. Etiam viverra rutrum diam, ultrices finibus metus mollis et.

Quisque eget imperdiet velit. Sed neque quam, vestibulum nec massa eget, faucibus volutpat elit. Phasellus eget turpis quis diam posuere dignissim. Nullam commodo justo fringilla, faucibus lacus cursus, malesuada ipsum. Praesent nec mollis diam. Aenean posuere lectus non odio porta semper. Morbi pulvinar iaculis leo, vitae dapibus enim efficitur sed. Nunc lobortis viverra metus et consequat. Curabitur finibus sit amet erat eget vehicula. Cras nec lobortis sem. Nullam posuere lobortis sem ut posuere. Sed congue, sem vitae fringilla accumsan, urna nisi lobortis justo, vel placerat augue nulla in dolor. Integer sit amet ornare nunc. Integer lacinia leo dolor, vitae ultrices tortor porttitor ut Ut sit amet sapien et massa lacinia ultricies id nec ex. Aliquam est est, porta vitae felis at, hendrerit rutrum orci. Curabitur ut dolor vehicula, hendrerit nibh in, suscipit urna. Nulla ac nulla iaculis, auctor mi pretium, bibendum nisl. Sed eu consectetur neque, in lacinia justo. Sed vel congue augue. Sed mollis nunc vulputate, elementum ex et, lacinia turpis. Suspendisse a mi augue. Aliquam luctus sed orci a tincidunt. Fusce lobortis ex mauris, vitae feugiat elit aliquam luctus. Mauris tincidunt eu eros ut congue. In hac habitasse platea dictumst. Maecenas convallis eget eros eget faucibus. Nulla mattis libero diam, id laoreet lacus hendrerit eu. Pellentesque vitae mi neque. Nam aliquet vitae tortor eget ornare. Aenean vitae magna molestie velit consectetur accumsan. Vivamus egestas fermentum ex, at vulputate erat. Sed dictum, sapien eget accumsan scelerisque, leo nibh blandit sapien, in bibendum ante mauris a.

7 1 2 4 5 3

Foreword SUBTITLE

BY RICKY FRANCISCO

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut tellus sapien, sagittis in nisl sed, posuere vulputate felis. Suspendisse efficitur nibh tincidunt massa imperdiet tincidunt. Fusce scelerisque tristique ante, ut vulputate nisi laoreet tincidunt. Nulla at libero id magna gravida posuere eget a tellus. Cras venenatis, purus ac venenatis congue, nunc eros iaculis ex, sit amet ultricies turpis nisl ut augue. Pellentesque dui erat, mattis eu auctor a, elementum at tellus. Vestibulum ultrices leo quis lorem volutpat commodo. Nulla a fringilla nulla. Etiam auctor tristique scelerisque. Nullam finibus ullamcorper velit, eget pretium neque sollicitudin ac. Mauris justo dui, tristique sed massa eu, tincidunt auctor urna. Aliquam imperdiet rutrum interdum. Nulla facilisi. Cras feugiat diam quis eros convallis, ut venenatis libero mollis. Nam tempor scelerisque est vitae tempor. Vivamus mauris erat, pellentesque id maximus eget, aliquet sed tortor. Praesent venenatis tortor sed dui pulvinar, eu eleifend quam lacinia. Integer orci ante, tristique in risus in, varius accumsan magna. Mauris ante ipsum, venenatis id sem vel, varius gravida mi. Pellentesque in mauris vel orci pharetra malesuada. Nam vehicula consequat mollis. Nullam ipsum ipsum, malesuada ut diam vitae, dignissim egestas libero. Suspendisse quis congue nibh. Aliquam erat volutpat. Aliquam ornare, elit nec convallis tristique, diam enim finibus nulla, in sagittis quam felis nec mauris. Aliquam sed venenatis orci. Phasellus eleifend dui et lacus elementum elementum. Sed pulvinar, diam in mollis bibendum, metus tortor vehicula odio, et tempus turpis orci et mi. Morbi pulvinar at nisl id vestibulum. In imperdiet porttitor consequat. Phasellus ornare, nisl in tristique consectetur, massa sapien eleifend sapien, ut euismod leo elit ut nunc. Donec varius fringilla leo ut ultricies. Aenean laoreet pulvinar metus id aliquet. Cras nec tempor neque, eget tempor velit. Aenean dui enim, elementum dictum euismod id, finibus eget risus. Vivamus mattis sapien vitae sem cursus blandit. Phasellus tellus elit, viverra sit amet molestie at, feugiat in nisl. Duis porttitor nibh a est posuere tempus. Suspendisse nec condimentum ligula. Nulla rhoncus vel ex sit amet imperdiet. Donec non congue elit, sed suscipit tortor. Duis varius enim justo, ac aliquam est tincidunt nec. Pellentesque fringilla dui eget lectus interdum, non gravida ante semper. Ut tempor, velit ut mollis venenatis, magna magna mollis ligula, non condimentum quam velit et ipsum.

Phasellus placerat risus sit amet erat vulputate, vel sagittis lorem aliquet. Sed tincidunt purus metus, eu luctus risus dignissim nec. Sed quam ante, dapibus in leo sed, fringilla sagittis turpis. Donec lacinia ante in erat ultricies, sed suscipit augue consectetur. Integer interdum nulla massa, at varius orci tincidunt nec. Sed metus augue, condimentum sit amet molestie quis, hendrerit vitae ex. Fusce id arcu eget erat vestibulum luctus. Aliquam erat volutpat. Donec magna dui, semper id erat sit amet, condimentum sodales augue. Morbi maximus feugiat tortor at euismod. Quisque faucibus volutpat elit, non posuere nisl porta eu. Pellentesque sed accumsan dui. In ornare, eros vitae consectetur dignissim, dui velit feugiat diam, quis maximus quam purus vel orci. Integer malesuada nulla ut maximus varius. Aliquam nec est a lacus venenatis rutrum sed ut ante. Mauris iaculis, tellus non malesuada mattis, leo arcu malesuada risus, a lacinia ipsum tellus sed massa. Donec iaculis lacinia orci, nec pellentesque dui pharetra eu. Phasellus urna leo, egestas sit amet porta eu, vehicula nec nisi. Donec arcu nulla, sagittis nec urna vitae, ornare convallis felis. Aliquam erat volutpat. Suspendisse vulputate massa in felis maximus, vitae viverra ante molestie. Quisque vitae augue vitae libero efficitur commodo eget at mi. Etiam scelerisque vehicula sem vitae congue. Aenean sed maximus nulla, gravida dictum purus. Phasellus faucibus libero fringilla neque fringilla, cursus rhoncus nisi ultricies. Pellentesque pellentesque enim leo, sed aliquet magna placerat non. Vivamus lacinia arcu at nisl pharetra ornare. Morbi tristique nisl erat, nec sodales nisl egestas non. Praesent commodo nulla libero, vitae varius nunc accumsan a. Integer eu efficitur massa. Morbi non elit magna. Curabitur sit amet neque nec lacus ultrices malesuada in nec lectus. Nunc non vehicula ex, vitae pellentesque libero. Aliquam non sem id ligula venenatis suscipit in sit amet risus. Donec ullamcorper magna et nulla commodo, sed luctus leo viverra. Nunc nunc augue, feugiat eget pretium eget, iaculis eget ante. Quisque at mi finibus, ultrices sapien quis, pellentesque turpis. Pellentesque vestibulum volutpat urna ac tempus. Praesent imperdiet aliquam sem. Suspendisse dapibus fermentum est quis mollis. Morbi sed dolor porta, fermentum est at, cursus ex. Etiam ut rhoncus turpis. Aliquam vulputate, ante vel ultrices rutrum, urna eros laoreet nisi, at aliquam mi sem id diam. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed facilisis, risus a placerat

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fermentum, quam leo consequat turpis, id sodales nulla diam vitae ligula. Ut et egestas purus. Nunc mollis sem at orci pellentesque, a imperdiet massa auctor. Suspendisse id convallis quam. Pellentesque rutrum a quam a blandit. Donec in mattis libero, ut imperdiet metus.

aliquam dolor pulvinar suscipit. Nulla facilisi. Duis gravida tellus in mi congue, quis sodales enim rutrum. Mauris volutpat risus non ipsum elementum egestas. Mauris vel odio mauris. Sed eget tempor leo. Nullam non massa eget massa ultricies placerat vitae sed quam. Integer vulputate.

Aenean feugiat mi a eros luctus, sit amet tempor mi rutrum. Nulla posuere odio nisl, accumsan auctor elit egestas quis. Nulla facilisi. Pellentesque vestibulum, sem ac lobortis imperdiet, metus velit faucibus elit, eget ultricies leo eros at tortor. Maecenas tempor lacus arcu, a suscipit velit commodo vel. Maecenas vitae ante placerat, finibus sapien eu, porttitor ligula. Etiam rutrum ante quis leo euismod, in commodo justo ultricies. Vivamus aliquam turpis a urna lacinia, a fringilla lacus ultrices. Vivamus maximus, urna non rutrum euismod, velit enim commodo dui, sit amet gravida est nibh sit amet metus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed arcu massa, ultricies non erat ut, tincidunt commodo elit. Donec sit amet sagittis tortor. Maecenas egestas lobortis gravida. Vivamus rhoncus lobortis purus, a volutpat nunc consectetur eu.

Duis sed eros a erat vestibulum blandit. Fusce vel mi est. Suspendisse egestas sem sit amet suscipit hendrerit. Integer at purus sed ante blandit dictum et et odio. Nullam venenatis lorem at elit congue faucibus. Aliquam erat volutpat. Cras aliquet quam eu maximus rhoncus. Donec sollicitudin, sapien et faucibus ultricies, est mauris lacinia leo, eu euismod nisl tellus et nunc. Sed lobortis lacus a enim sollicitudin, eu pulvinar enim facilisis. Phasellus bibendum arcu eu ex porta, sollicitudin viverra quam tristique. Vivamus vel tempor justo. Phasellus ligula sapien, efficitur vitae justo et, tristique varius neque. Integer fermentum luctus odio convallis consequat. Morbi nec libero lectus. Ut sem nisl, tempus nec nisl vitae, varius faucibus sem. Praesent dolor ante, pellentesque eu lorem sed, sodales suscipit diam. Etiam magna est, rhoncus et magna sit amet, facilisis luctus nisl. Nulla ultricies gravida odio, lobortis tincidunt metus rhoncus quis. Duis ac fringilla felis. Mauris ac tristique risus, id mattis massa. Nulla quis iaculis turpis, non mollis ante. Cras pellentesque sagittis ullamcorper. Donec eu felis eu urna porttitor vulputate ac ut turpis. In et eros dapibus, vestibulum magna id, volutpat tortor. Curabitur pretium vehicula tristique. Integer bibendum mollis ex, sit amet porttitor orci volutpat a. Phasellus scelerisque ante a magna luctus lobortis. In vel volutpat risus. Aenean sed est a neque volutpat pellentesque. Donec consequat sodales nisi, auctor

Etiam auctor tristique scelerisque. Nullam finibus ullamcorper velit, eget pretium neque sollicitudin ac. Mauris justo dui, tristique sed massa eu, tincidunt auctor urna. Aliquam imperdiet rutrum interdum. Nulla facilisi. Cras feugiat diam quis eros convallis, ut venenatis libero mollis. Nam tempor scelerisque est vitae tempor. Vivamus mauris erat, pellentesque id maximus eget, aliquet sed tortor. Praesent venenatis tortor sed dui pulvinar, eu eleifend quam lacinia. Integer orci ante, tristique in risus in, varius accumsan magna. Mauris ante ipsum, venenatis id sem vel, varius gravida mi. Pellentesque in mauris vel orci pharetra malesuada. Nam vehicula consequat mollis. Nullam ipsum ipsum, malesuada ut diam vitae, dignissim egestas libero. Suspendisse quis congue nibh. Aliquam erat volutpat. Aliquam ornare, elit nec convallis tristique, diam enim finibus nulla, in sagittis quam felis nec mauris. Aliquam sed venenatis orci. Phasellus eleifend dui et lacus elementum elementum. Sed pulvinar, diam in mollis bibendum, metus tortor vehicula odio, et tempus turpis orci et mi. Morbi pulvinar at nisl id vestibulum. In imperdiet porttitor consequat. Phasellus ornare, nisl in tristique consectetur, massa sapien eleifend sapien, ut euismod leo elit ut nunc. Donec varius fringilla leo ut ultricies. Aenean laoreet pulvinar metus id aliquet. Cras nec tempor neque, eget tempor velit. Aenean dui enim, elementum dictum euismod id, finibus eget risus. Vivamus mattis sapien vitae sem cursus blandit. Phasellus tellus elit, viverra sit amet molestie at, feugiat in nisl. Duis porttitor nibh a est posuere tempus. Suspendisse nec condimentum ligula. Nulla rhoncus vel ex sit amet imperdiet. Donec non congue elit, sed suscipit tortor.

Foreword SUBTITLE

BY SECOND AUTHOR

TITLE ONE

1959

TITLE TWO

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The Title of the Essay Can Occupy Up To Three Lines BY SECOND AUTHOR

SUBHEADER Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut tellus sapien, sagittis in nisl sed, posuere vulputate felis. Suspendisse efficitur nibh tincidunt massa imperdiet tincidunt. Fusce scelerisque tristique ante, ut vulputate nisi laoreet tincidunt. Nulla at libero id magna gravida posuere eget a tellus. Cras venenatis, purus ac venenatis congue, nunc eros iaculis ex, sit amet ultricies turpis nisl ut augue. Pellentesque dui erat, mattis eu auctor a, elementum at tellus. Vestibulum ultrices leo quis lorem volutpat commodo. Nulla a fringilla nulla. Etiam auctor tristique scelerisque. Nullam finibus ullamcorper velit, eget pretium neque sollicitudin ac. Mauris justo dui, tristique sed massa eu, tincidunt auctor urna. Aliquam imperdiet rutrum interdum. Nulla facilisi. Cras feugiat diam quis eros convallis, ut venenatis libero mollis. Nam tempor scelerisque est vitae tempor. Vivamus mauris erat, pellentesque id maximus eget, aliquet sed tortor. Praesent venenatis tortor sed dui pulvinar, eu eleifend quam lacinia. Integer orci ante, tristique in risus in, varius accumsan magna. Mauris ante ipsum, venenatis id sem vel, varius gravida mi. Pellentesque in mauris vel orci pharetra malesuada. Nam vehicula consequat mollis. Nullam ipsum ipsum, malesuada ut diam vitae, dignissim egestas libero. Suspendisse quis congue nibh. Aliquam erat volutpat. Aliquam ornare, elit nec convallis tristique, diam enim finibus nulla, in sagittis quam felis nec mauris. Aliquam sed venenatis orci. Phasellus eleifend dui et lacus elementum elementum. Sed pulvinar, diam in mollis bibendum, metus tortor vehicula odio, et tempus turpis orci et mi. Morbi pulvinar at nisl id vestibulum. In imperdiet porttitor consequat. Phasellus ornare, nisl in tristique consectetur,

massa sapien eleifend sapien, ut euismod leo elit ut nunc. Donec varius fringilla leo ut ultricies. Pellentesque sed accumsan dui. In ornare, eros vitae consectetur dignissim, dui velit feugiat diam, quis maximus quam purus vel orci. Integer malesuada nulla ut maximus varius. Aliquam nec est a lacus venenatis rutrum sed ut ante. Mauris iaculis, tellus non malesuada mattis, leo arcu malesuada risus, a lacinia ipsum tellus sed massa. Donec iaculis lacinia orci, nec pellentesque dui pharetra eu. Phasellus urna leo, egestas sit amet porta eu, vehicula nec nisi. Donec arcu nulla, sagittis nec urna vitae, ornare convallis felis. Aliquam erat volutpat. Suspendisse vulputate massa in felis maximus, vitae viverra ante molestie. Quisque vitae augue vitae libero efficitur commodo eget at mi. Etiam scelerisque vehicula sem vitae congue. Aenean sed maximus nulla, gravida dictum purus. Phasellus faucibus libero fringilla neque fringilla, cursus rhoncus nisi ultricies. Pellentesque pellentesque enim leo, sed aliquet magna placerat non. Vivamus lacinia arcu at nisl pharetra ornare. Morbi tristique nisl erat, nec sodales nisl egestas non. Praesent commodo nulla libero, vitae varius nunc accumsan a. Integer eu efficitur massa. Morbi non elit magna. Curabitur sit amet neque nec lacus ultrices malesuada in nec lectus. Nunc non vehicula ex, vitae pellentesque libero. Aliquam non sem id ligula venenatis suscipit in sit amet risus. Donec ullamcorper magna et nulla commodo, sed luctus leo viverra. Praesent commodo nulla libero, vitae varius nunc accumsanAliquam non sem id ligula venenatis suscipit in sit amet risus. Donec ullamcorper magna et nulla commodo, sed luctus leo viverra.

TITLE ONE

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quam purus vel orci. Integer malesuada nulla ut maximus varius. Aliquam nec est a lacus venenatis rutrum sed ut ante. Mauris iaculis, tellus non malesuada mattis, leo arcu malesuada risus, a lacinia ipsum tellus sed massa. Donec iaculis lacinia orci, nec pellentesque dui pharetra eu. Phasellus urna leo, egestas sit amet porta eu, vehicula nec nisi. Donec arcu nulla, sagittis nec urna vitae, ornare convallis felis. Aliquam erat volutpat. Suspendisse vulputate massa in felis maximus, vitae viverra ante molestie. Quisque vitae augue vitae libero efficitur commodo eget at mi. Etiam scelerisque vehicula sem vitae congue. Aenean sed maximus nulla, gravida dictum purus. Phasellus faucibus libero fringilla neque fringilla, cursus rhoncus nisi ultricies. Pellentesque pellentesque enim leo, sed aliquet magna placerat non. Vivamus lacinia arcu at nisl pharetra ornare. Morbi tristique nisl erat, nec sodales nisl egestas non. Praesent commodo nulla libero, vitae varius nunc accumsan a. Integer eu efficitur massa. Morbi non elit magna. Curabitur sit amet neque nec lacus ultrices malesuada in nec lectus. Nunc non vehicula ex, vitae pellentesque libero. Aliquam non sem id ligula venenatis suscipit in sit amet risus. Donec ullamcorper magna et nulla commodo, sed luctus leo viverra. Praesent commodo nulla libero, vitae varius nunc accumsanAliquam non sem id ligula venenatis suscipit in sit amet risus. Donec ullamcorper magna et nulla commodo, sed luctus leo viverra. Aenean laoreet pulvinar metus id aliquet. Cras nec tempor neque, eget tempor velit. Aenean dui enim, elementum dictum euismod id, finibus eget risus. Vivamus mattis sapien vitae sem cursus blandit. Phasellus tellus elit, viverra sit amet molestie at, feugiat in nisl. Duis porttitor nibh a est posuere tempus. Suspendisse nec condimentum ligula. Nulla rhoncus vel ex sit amet imperdiet. Donec non congue elit, sed suscipit tortor.

REFERENCES Jackson, Lesley. (2002) 20th Century Pattern Design: Textile & Wallpaper Pioneers. London: Mitchell Beazley Reddy, Karina. (2019) Fashion History Timeline: 1950-1959 [Online]. Available: https:// fashionhistory.fitnyc. edu/1950-1959/

Reddy, Karina. (2019) Fashion History Timeline: 1960-1969 [Online]. Available: https://fashionhistory. fitnyc.edu/1960-1969/ Saillard, Olivier and Zazzo, Anne (Ed.). (2012) Paris Haute Couture. Paris: Flammarion

TITLE ONE

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The Fashion Context Around Sanso’s Textile Patterns BY GINO GONZALES

POST WORLD WAR II The widespread suffering inflicted by World War II had significant impact on global fashion from the early to mid 1940s. Rationing in war torn continents like Europe pared down clothing to relatively simpler silhouettes and boxy shapes reminiscent of military uniforms and utilitarian garments. Practicality took precedence over style. Drab colors mirrored the prevalent mood of despair. Re-cycling material from dresses of previous decades to create smaller dresses for children or shirts for men. The bleak scenario engulfed the most affected countries like the Philippines, where a young Juvenal Sanso lived through the traumatic war years.

rejection of the box-like silhouette of the early 1940s, the emphasis on a nipped waist, and its excessive use of textile to create a voluminous skirt. Dior’s proposal drew polarized reactions from admiration for its fresh vision to criticism for extravagant use of yardage.

After the war ended in 1945, the task of recovery and rebuilding preoccupied nations. The post war jubilation encouraged the slow reemergence of social activities and the revival of fashion industries. In 1948, Christian Dior introduced the “new look” in Paris. It was the complete antithesis of the prevalent wartime clothing, with its TITLE ONE

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THE 1950s By the early 1950s, Dior’s new look gained widespread acceptance, and fashion houses all over the world were echoing variations of its codes. It eventually found its way in mainstream fashion, as prêt-à-porter or more affordable ready-to-wear versions sold by department stores. The buoyant mood of the late 1940s and 1950s revitalized fashion houses. It also encouraged the rise of couturiers like Spanish-born, Cristóbal Balenciaga – considered the “master of us all” even by the likes of Christian Dior. Along with emergent European designers like Hubert de Givenchy, women’s haute couture underwent a Golden Age. Experimentation with shapes resulted in the disruption of the ultra feminine silhouette espoused by Dior. The sheath, mermaid silhouette, and bubble, were some of the shapes that were added to the bouffant in fashion’s diversified milieu of the 1950s.

Experimentation in construction rippled across continents. In the United States, Charles James created the iconic “Clover Leaf ” dress in 1953. In the Philippines, Ramon Valera continued to experiment with the possibilities for a pañuelo-less terno while Salvacion Lim created avante garde versions, the likes of which Manila had never seen. It was an exciting time for Philippine fashion, with the arrival of young designers like Aureo Alonzo, Jose Moreno, and Ben Farrales. This playfulness in high fashion was paralleled by the emergence of novel prints and bright colors, which tried to dispel the prolonged austerity and bleakness of the war years. It was this positive, upbeat mood of post war Parisian fashion that Juvenal Sanso encountered as a textile pattern designer in the early 1950s. In stark contrast to his post war

palette of black and white, Sanso’s pattern designs radiated with exuberant color combinations. Women’s couture tried to exude an effortless countenance in spite of the tedious process involved in making these hand-sewn dresses. Deliberate creasing, asymmetrical draping, and seemingly uncomplicated accents projected an ease, which belied tedious construction techniques. Pattern design of the 1950s paralleled this preference for less rehearsed gestures. Informality and spontaneity emerged as important features of textile patterns. The result was a medley of “mobiles, doodles, and spasms” – three categories that characterized much of novel patterns from the period. In spite of the prevalence of abstraction, images from nature still occupied a key position in textile pattern vocabulary, especially in fashion. While nature took the form of “newly interpreted, sculptural, skeletal guise” by leading pattern designers of the period, Parisian haute couture generally confined their textile patterns to flora rendered

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by spontaneous brush strokes. The works of Juvenal Sanso featuring impressions of florals and foliage (fig…) exemplify fashion’s enduring affinity for nature in spite of the proliferation of abstracted forms for furnishing fabrics. While Paris successfully reclaimed its role as the world’s fashion capital after the war, the leading pattern design companies were scattered across the United Kingdom, Italy, Sweden, Denmark, Finland, and the United States. (names of textile print houses) After the death of Christian Dior in 1957, a young Yves Saint Laurent took over the design duties of the house, and presented his sensational Trapeze collection, which featured more streamlined silhouettes.

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EARLY TO MID-1960s Traditionally, fashion trends were cascaded from designers of high fashion houses down to the streets, where the general populace eventually wore more affordable adaptations. But by the 1960s, this designer-centric fashion ecosystem was disrupted with a shift to the consumer as the focal point of the creation. In a reversal of roles, the highly original “street style” disseminated fashion up the ateliers of designers. As a result, fashion in the 1960s evolved into more casual looks as opposed to the dominance of overtly feminine silhouettes of the 1950s. Women’s clothing diverged into three general directions: 1) retention of the previous decade’s ladylike elegance – best exemplified by the coordinated

accessories and colors of First Lady Jacqueline Kennedy’s ensembles, 2) youthful designs created by Mary Quant and the “Space Age” creations by the likes of André Courrèges, Pierre Cardin, and Paco Rabanne and 3) the late 1960s’ “hippie” fashion that was influenced by Eastern culture to a large extent. In the early 1960s, fashion followed the pace set by the 1950s. Hubert de Givenchy dressed Mrs. Kennedy in boxy skirt-suits that were matched with gloves, jewelry, and hats. Her impeccably assembled look during the brief term of her husband was much admired all over the world. Lady-like sheaths and A-line dresses were still being created by the likes of Givenchy and Balenciaga, but later in the decade, the

zeitgeist shifted to another type of fashion designer. Mary Quant emerged as a leading designer in the “youthquake” of the 1960s. She opened her first store back in 1955, when the cultural phenomenon called “Swinging London” started. Her simple, child-like designs had immense appeal to the youth. Quant was also credited for the revolutionary mini skirt and mini dress, which were initially met with shock. Over time, the mini was adopted by couturiers as Quant’s popularity continued to rise. Pop art also gained momentum as a major source of inspiration for fashion and textile design when the Swinging Sixties peaked in the middle of the decade. Larger than

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life patterns and fearless use of color dominated. The spontaneous “mobiles, doodles, and spasms” of the 1950s were replaced by “circles, chevrons, and squares.” Geometry ruled with all manner of circles like targets, rings, and spirals. These repetitive shapes were the subjects of Sanso’s pattern designs (fig…) that eschewed the mathematical precision of patterns by other designers in the early to mid 1960s. Sanso’s renderings held on to the spontaneity of the previous decade, which imbued the mixed media works with a more direct and personal imprint of the artist – perhaps a preference of the Parisian haute couture houses like Balenciaga, which abstained from the more trendy graphic trends proliferating elsewhere in Europe and the USA.

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