EMOTIONAL TRIGGERS FOR

HUMOUR

People love a good joke, and makes your advert more memorable.

FEAR Fear is a powerful type of emotional appeal. It gets people to take action because they want to avoid loosing opportunity.

NATURAL

Natural appeal advertising offers you the chance to showcase your products in a more relate able way.

Personal

Personal appeal advertising connects with people on a human level, using a variety of emotions. These ads usually have to do with family or other human-to-human interactions.

Romance

Romantic appeal ads are built around warm feelings that are typically associated with being in a relationship, such as joy and belonging.

Sexual

For decades, companies from all industries had used this type of appeal to promote their products, even when these were not sexual in nature.

Adventure

Adventure appeal ads help audiences break away from the mundane and promise them new and exciting experiences.