BEST CONSUMER ATTENTION

Youth

The youth appeal draws on people’s desire to battle the effects of aging and stay young for as long as possible. Usually, ads employing this appeal are targeted towards an older audience, offering them a way to look or feel younger than they truly are.

Endorsement

Brands often partner up with celebrities or models to give their products more credibility.

Status

The status appeal speaks to consumers who want to identify themselves with a higher class. It is generally used to promote highend products like handbags, watches, or cars.

Potential

Potential appeal ads show people how much better their life can be if they use certain products. They inspire hope and motivate consumers to make changes to their current lifestyle.

Problemsolution

Potential Ads employing this appeal promise to relieve people of the headaches caused by various recurring issues.

Statistics

Statistic appeal advertising uses numbers and scientific facts to prove to the customer that a product presents certain advantages over other alternatives.

Testimonial

Testimonial appeal advertising can help you show potential buyers that others are happy with their purchase. The fact that this message comes from regular people, not from the company itself, makes it more credible.

IT’S YOUR CALL TO ACTION

Why’s OF CREATING EFFECTIVE PRINT ADVERTS It’s all in the cocktail

1. Be unique

2. Simplicity is key

3. Describe the benefits

4. Effective call to action

5. Use headlines effectively

6. Making use of “white space”

7. Creative copy is clear and concise

9. Powerful images that emphasize you purpose

8. Use of proven design patterns (like the Z) to create easy to process & read your message