THE PURPOSE OF BRANDING & ADVERTISING

WHETHER YOU’RE LAUNCHING A NEW PRODUCT OR SERVICE OR SIMPLY TRYING TO GET YOUR BRAND OUT INTO THE WORLD, ADVERTISING CAMPAIGNS HELP YOU REACH MORE OF THE RIGHT PEOPLE.

Build Awareness

One of the most direct results of advertising is increased awareness of your brand, product, or service. Your target customers will likely need to come across your business a handful of times before they start to remember you, and ad campaigns help you achieve this.

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Retain Existing Customers

Customer retention is the foundation of business growth. Loyal clients are returning and are likely to spend more money on your products or service when fully engaged. You can use ad campaigns to re-target members of your target audience, incl. those already in your customer base. Regularly reminding customers of your brand - perhaps by offering new products or special pricing for loyal members.

2. EDUCATE YOUR CONSUMERS

As your target market understands more about your business, they’ll feel a stronger connection to your brand, helping you build customer trust and loyalty and getting you one step closer to making a sale.

Boost Your Reputation

Advertising enables you to enhance your business reputation. Both offline and online advertising can boost the prominence of your key messages - the takeaways you want your target audience to have - and highlight the best aspects of your company. When you use ads to evoke certain emotions or tell the story behind your brand, you can shape customer perceptions (also known as your brand image).