2022
Giulia Ferrero
Portfolio Product & Systemic Designer
About me
Giulia Ferrero
Hi, I’m Giulia 2
CONTACT
340 900 3532 giulia.ferrero97.gf @gmail.com
I am a Systemic & Product Designer, pursuing the dream of designing a more sustainable world. I’m fascinated by the fields of Food and Healthcare, especially if they are related to tourism, culture or people’s behaviour.
My profile
I like to study the world around me and try to build it, that’s why I love reading but I also have a craftsman’s soul.
Passions Reading
Music
Sewing
Nature
Product & Systemic Designer
My articles
My skills Organisation
Teamwork
Smartworking
SOFT Diligence
Flexibility
Communication
HARD
Adobe Illustrator
Rhinoceros 6
Adobe Photoshop
Blender 2.82
Adobe InDesign
SketchUp+Keyshot
Adobe XD
AutoCAD 2D
Microsoft Office
Excel
Languages
Italian Mother tongue
Recognitions
3 English First certificate 2016 B2
Short paper Relating Systems Thinking and Design- Annual Systemic Design Symposium
Who inspires me Vandana Shiva An ecological civilization is based on the consciousness that we are part of the Earth, not her masters, conquerors, or owners.
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In compliance with the Italian legislative Decree no. 196 dated 30/06/2003, I hereby authorize you to use and process my personal details contained in this document.
Main projects-Sustainability
Master’s thesis
Systemic design applied to Medtech 4
Guidelines for corporate training on sustainable healthcare
My role
Systemic Designer, Storyteller
Project type
Teamwork Academic project
Year
2021
Partners
Systemic Design Research Group-Politecnico of Turin, bioPmed Innovation Cluster (Italy)
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Training course for Medtech companies, with the aim of educating them on Sustainable Healthcare and encouraging sustainable design of medical products and services. The thesis project is a starting point for a European project that aims to create a digital platform through which medical companies and members of the health system can be educated to be more sustainable. The European project is in partnership with four European healthcare clusters to transform healthcare from the below and change the current paradigm. In particular, the thesis project is carried out with the Piedmontese cluster bioPmed.
How can sustainable healthcare be built from the bottom up?
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Health & Training
3.000.000 masks used per minute in the world
450 years to decompose (Ispra, 2020)
6 Thesis is part of the european project
“Systema: Systemic Design and Sustainable Healthcare for Medtech Manufacturing” Partners: Politecnico of Turin (coordinator) European Clusters (bioPmed-Italy,NCSHSweden, Stryker-Ireland, MedSilesia-Poland) Purpose: create awareness and train medtech companies on sustainability through a training programme delivered via a digital platform.
Context
Project goal
The Covid-19 pandemic has highlighted problems in the healthcare sector that have been present for years but remained hidden: the large amount of waste and inefficient use of energy and resources. The sector needs to move towards Sustainable Healthcare, the application of sustainability principles to healthcare.
The aim is to understand the European healthcare sector and its main dynamics, in order to create a specific training path for Medtech companies, dedicated to Sustainable Healthcare, flexible and suitable for different professionals.
RESEARCH STEPS
Investigation
Analysis
Interpretation
SECTOR ANALYSIS
CASE STUDY ANALYSIS
CRITICALITIES&OPPORTUNITIES
STRATEGIES
Literature review Literature Review of the healthcare sector
TRAINING PROGRAM
Analysis of demography and health system
Process HEALTHCARE SECTOR ANALYSIS 05
The Literature Review showed that the sector is very complex and articulated, characterised by internal rules and constraints and the presence of different actors with different objectives, making it a dynamic and innovative sector.
// Systemic design applied to Medtech
Desk research through:
mappings
statistical analysis
qualitative analysis
ANALYSIS OF THE BIOPMED CASE STUDY The bioPmed Piemonte Innovation Cluster is a regional cluster of about 80 actors in the field of healthcare and well-being. It offers a range of services to its members, in particular related to innovation and internationalisation, and actively cooperates with other European regional clusters. Desk + field research through: website publications articles
+ Cluster Manager interview
Medtech market Cluster members
Waste classification
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Projects with other clusters
SECTOR ANALYSIS
CASE STUDY ANALYSIS
CRITICALITIES&OPPORTUNITIES
STRATEGIES
TRAINING PROGRAM
Criticalities levels From macro to micro
Criticalities CRITICALITIES AND
The project
OPPORTUNITIES
Lack of:
// Awareness andare training Criticalities divided // Green policies levels, from a macro to // Inter-company collaboration In general they concern // Upstream sustainable design
according to their a micro dimension. the lack of certain factors or actions, which can be compensated Opportunities for by defining the proper opportunities to be // bioPmed as focal point used in the project. // Bottom-up process // Matching between companies // Training on sustainable design
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// Systemic design applied to Medtech
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STRATEGIES
Online training programme dedicated to Medtech companies on Sustainable Healthcare, to build background and knowledge necessary to design products and services in a more sustainable perspective.
The four strategies that emerged were timed according to the power of action of the project and their level of complexity. The short-term strategies are the starting point for implementing the subsequent ones over time, as the European project develops. AUDIENCE
Medtech SMEs
REQUIREMENTS
Flexibility
Adaptability
Immediacy
SECTOR ANALYSIS
CASE STUDY ANALYSIS
CRITICALITIES&OPPORTUNITIES
Training Program
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16
// Systemic design applied to Medtech
MODULES AND IN-DEPTH COURSES
The programme consists of four modules with different training objectives and outcomes. The training programme is divided into three courses, each with a different level of detail to suit the different professionals taking the course.
Basic course: preliminary and introductory course. Intermediate course: course with a focus on design and co-design. Advanced course: comprehensive course where monitoring requires specific technical knowledge.
MATRIX STRUCTURE
The contents are organised according to a matrix structure to provide flexibility and adaptability to the training course.
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THEMES
The themes are transversal themes reflecting the complexity of Sustainable Healthcare. The methods and language that best suit the training for each theme have been defined. The aim of the programme is to shift from creating awareness of the topic to putting into practice what has been learned through the concept of corporate responsibility.
COMPREHENSIVE TRAINING PROGRAMME
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SECTOR ANALYSIS
CASE STUDY ANALYSIS
CRITICALITIES&OPPORTUNITIES
STRATEGIES
TRAINING PROGRAM
Training program
Definition of the guidelines
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// Systemic design applied to Medtech
Guidelines The guidelines for the development of the training course and the whole project were defined. In particular, the tone of voice, the modalities, the contents and the engagement of participants and trainers.
Future developments The thesis project represents a starting point for the development of the Systema project on a European scale.
// Implementation of the training programme in the European project Systema // Involvement of other European clusters // Expansion of training to larger Medtech companies // Bottom-up sustainable healthcare initiatives // Use of sustainable design methods by companies
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Partner feedback
Alberto Baldi bioPmed Cluster Manager
the cluster. I hope we can work together again in the future.
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thesis students have done a detailed and accurate job, “ The which reflects the current needs of this complex sector and
Main projects-Sustainability
In Girula 14
Value at km0
My role
Systemic Designer, UX Designer, Storyteller
Project type
Teamwork Academic project
Year
2021
Partner
Magnarosa Farm (Italy)
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/3
Network to enhance slow tourism in Piedmont’s Infernotto Valley, educating a taste for local products and biodiversity, thanks to the collaboration of local actors. The project aims to be a starting point to create a network of cooperation of companies and institutions in the area, bringing revenues to its members and new tourism proposals. The core of the network is based on the partner farm, which wants to be an example for the area and to involve other farms and organisations in the project.
What if the value of a territory was in the way we look at it?
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Agrifood & Tourism
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Context
Project goal
The project refers to a young farm in Piedmont, specialised in organic fruit production and attentive to the use of sustainable practices. Its work has been strongly threatened by Covid-19, in particular the farmhouse which hosts mainly foreign tourists. The farm is therefore interested in carrying out sustainability and innovative projects but finds it difficult to implement them.
The goal is to develop a project based on an in-depth view of the situation of the whole system, identifying opportunities and features that are not visible when looking at just one point in the system. SYSTEMIC METHODOLOGY Analysis
Project
Challenges Opportunities
Concept
Strategies
Process TERRITORY ANALYSIS The area analysed is the small Piedmontese valley where the farm is located. The area has particular features that distinguish it from surrounding areas (mountainous or flat), such as typical products and cultural events.
Desk research through:
mappings
Geographical area
statistical analysis
qualitative analysis
COMPANY ANALYSIS The farm has an innovative vision, focusing on organic and sustainable production and traditional cultivars. Desk + field research through: website pubblications articles
+
+ dialogue with the founder
farm visit
Company flowchart
Typical cultivar morphology
Company connections
Mappings
Challenges
CHALLENGES AND OPPORTUNITIES
The challenges that the company has to face up too derive from the problems that are generated at territorial level. The peculiar characteristics of the territory give a unique identity to the area, which combined with the specificities of the company allows to define the opportunities to be valorised with the project. Opportunities
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STRATEGIES AND SOLUTIONS
The solution best suited to the company and its needs is chosen through multicriteria analysis. In this project, economic feasibility is particularly relevant, so the chosen solution must require little economic funding, especially in the short term.
Factors used
The project
The creation of a network of local actors to enhance typical aspects and territoriality. The project aims to support the generation of collaborative projects by creating a contact between actors based on common values, a source of local pride.
Local possibilities Economic feasibility
GUIDELINES
Ecological feasibility
Traditional cultivars
Reuse of waste Corporate propensity Principles of Systemic Design
Strategies and solutions
Local culture
Biodiversity
Collaboration
to define projects ourism n allow borations, projects e d the use
19 DEFINITION Agroecology
Discipline that studies techniques for the best performance of bioagriculture. Hoepli Editore-translation
Circular economy
The circular economy is a systems solution framework that tackles global challenges like climate change, biodiversity loss, waste, and pollution. Ellen MacArthur Foundation
CONCEPT
The local network makes it possible to create fertile ground for collaboration between actors and the generation of projects, for the definition of new Slowtourism proposals in the area. Two initial Pilot Projects were studied for the company, which can be used as example projects for the companies in the network.
ten From the basis of the network: the first path Selected partners were already linked to Magnarosa and connected to the theme Aim: to show to other actors the possibilities that can emerge from its future enlargement
Involved partners:
1) agriculture cooperative, 2) educational institute
The project can start to expand: the second path The partners within the project can start to propose additional services Aim: to develop a network of local realities to enhance the territoriality through slow tourism proposals
The project will achieve a cohesive network: a fertile ground to en an e tradition and culture through sustainability and innovation, stimulated by the tourism possibilities of the area. Aim: to achieve a network that can grow and prosper by improving links and the local economy
Cate ories o partners involved: 1) food production, 2) education, 3) catering
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Development through time The project was developed over time, moving from a micro to a meso dimension over a period of 10 years.
Legend
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The timeline of the network development is detailed more in the short term actions, that is between 2021 and 2024. In parallel, the pilot projects for the company were organised over time. Beer from apple waste is planned from 2021 to 2024 with the production of 3000 artisanal bottles. While the agroecology action is included from 2023 with monitoring and field research phases. STEP TIMELINE In particular, the steps necessary for the realisation of the project in the short term were studied, that is the creation of the first tourist path on Biodiversity managed by the company with two selected partners. The two pilot projects were also timed as they require a number of steps for their implementation.
Biodiversity path brochure
Project results The practical results of the project are related to the design of the first Biodiversity path and the necessary elements for the creation of the local network.
Brand Identity
Amalfi coast
Thin skinned Futura book
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Membership labels
Membership labels
App mockup
UX WIREFRAME
The website has a few initial pages, presenting the project and what has already been achieved. However, the structure will be expanded over time as the network develops, to show members, new paths and projects carried out in the network.
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STORYTELLING
Simple and direct language, the aim is to communicate the values of transparency and authenticity.
24 Dedicated website
Project outcomes The project brings several benefits to both the partner company and the actors taking part in the network.
designers truly succeeded in understanding the context, “ The the farm and the situation in the area, and developed a Lorenzo Picco Founder of Magnarosa Farm
project that was feasible and in line with the reality of our farm.
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Recognitions Short paper
“A Systemic Project for a Local Fruit Farm and the Valorisation of By-products. A case study of a micro-enterprise in Piedmont, Italy” Topic: Socioecological Design
Short paper presented in November 2021 RSD10 page
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Partner feedback
Relating Systems Thinking and Design Annual Systemic Design Symposium
Main projects-Sustainability
Glusto 26
Gluten in the proper place
My role
Systemic Designer, UX Designer, Storyteller
Project type
Teamwork Academic project
Year
202o
3
/3
A practical guide to help people dealing with celiac condition to manage gluten in the home, especially the re-organisation of the kitchen, pantry, tools and food. The project aims to help new celiacs, their families and friends to deal with the new needs of this condition. The guide-manual aims to transform new needs into habits, supporting readers in a clear and playful way in a delicate moment that can be a source of confusion and stress.
Can the right habits fight an ‘invisible’ enemy?
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Food & Health
Context The project was born during the pandemic, where the concept of “contamination” became particularly relevant in everyday life. This concept and the forced and shared domestic life led to the decision to develop the project on the theme of celiac condition, where gluten is a hidden and imperceptible enemy.
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The parallelism with Covid-19, an invisible enemy to be defended against too, was certainly a stimulus in trying to contain gluten contamination in a historical moment when contagion was out of our control, both personally and by design.
The project
CONCEPT
Theoretical and practical methodology to organise and differentiate steps in the kitchen, to avoid gluten cross-contamination in the domestic space.
GUIDELINES Customisation
Open source
Awareness
Simplicity
AIMS
GUIDE USERS
Proposing behaviours that can create correct habits without disrupting the domestic routine. Don’t make the new celiac feel ‘sick’ and ‘different’, but just a person with new needs.
Question
When a person finds out that they have celiac condition, or that a family member or friend has celiac condition, where do they get the information they need? Difficulties emerged Lack of an unambiguous method Search for simplification
DESIGN STEPS
Reference user New-celiac Survey to users
Relatives
248 respondents ( celiacs or cohabitants)
Friends
Project results The core of the project is the Glusto guide, which can be viewed by users in a digital and printable version. The handbook is supported by additional materials, such as infographics, tutorials and labels, and both are shared and downloadable on a dedicated website. Printable labels
Glusto handbook and printable labels List of ingredients
Reminder
GUIDE STRUCTURE
The handbook is divided into chapters with different topics, subdivided into Cleaning, Pantry and Kitchen, to help the reader in the different areas of domestic life concerning food. guida pratica, com’è organizzata STRUCTURE OF SINGLE GUIDELINE Guide habit: to make the information perceived as advice and not a rigid rule to be followed. Advice: with the aim of helping the user to understand how to behave in practice, while also collecting useful tips. Practical solutions: offer various solutions to allow the user to choose the one best suited to their needs: -Recommended products -Printable materials -Creative tutorials to do at home.
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Glusto website
DEDICATED WEBSITE
The website aims to present the project and to share the guide and extra materials in digital format, printable at home if the user prefers.
32 STORYTELLING
The language used is clear and professional but its main purpose is to make the reader (user of the guide) feel welcome. The tone of voice is lively and playful, with a focus on emotional intelligence: for example, the possibility of choosing between different solutions gives the reader a sense of greater freedom.
contamination, and it is inscribed in
Mansalva
FONT:
il glutine al posto giusto
limited areas to symbolize control over it
reference to the spike of wheat
#244294
#1c826e
playful font in respect of the used tone of voice the
pattern
alludes
to
the
food
R: 23 C: 82% G:130 M: 26% symbolize control B: 110 Y: 62% K: 11%
contamination, and it is inscribed in
Mansalva
FONT: ilFont: glutine al postoMansalva giusto
BRAND
Project outcomes
playful font in respect of the used
the
il glutine al posto giusto
R: 23 G:130 used B: 110
playful font in respect of the
the
over it
R: 230 G:127 B: 169
#1c826e Sense of safety
#244294
Practical and simple help R: 36 C: 97% C: 82% G: 66 M: 80% M: 26% Relatives B: 148 Y: 0% Y: 62% K: 11%Awareness of glutenK: 0%
management #e83e35
#ef7fa9 Friends
Comprehension of the R: needs 232 C: 0% C: 0% friend’s new M: 63% Y: 7% K: 0%
G: 63 B: 53
M: 86% Y: 79% K: 11%
to
the
#244294 #ef7fa9 R: 36 R: 230 G:127 G: 66 B: 169 B: 148
C: 97% C: 0% M: 63% M: 80% Y: 7% Y: 0% K: 0% K: 0%
#e83e35
#ef7fa9
food
R: 230 G:127 B: 169
C: 0% M: 63% Y: 7% K: 0%
R: 232 G: 63 B: 53
C: 0% M: 86% Y: 79% K: 11%
#e83e35 R: 232 G: 63 B: 53
C: 0% M: 86% Y: 79% K: 11%
33 #e83e35
#ef7fa9
limited areas to symbolize control
New-celiac
R: 230 G:127 B: 169
alludes
food
contamination, and it is inscribed in
R: 23 G:130 B: 110
C: 82% M: 26% Y: 62% K: 11%
pattern
R: 36 C: 97% R: 23 C: 82% and it is inscribed contamination, in G: 66 M: 80% G:130 M: 26% limited areas to symbolize control B: 148 Y: 0% B: 110 Y: 62% over it K: 0% K: 11%
#1c826e
reference to the spike of wheat
il glutine al posto giusto
#244294
#1c826e
tone of voice
Mansalva
Users of the guide gain benefits and support tone of voice in managing new needs that emerge from the pattern alludes to the coeliac condition.
over it
C: 97% M: 80% Y: 0% K: 0%
reference to the spike of wheat
The brand and graphic communication is linked to this concept of playfulness and lightness, from the choice of pop colours to the creation of cartoon-style graphics and illustrations.
FONT:
limited areas to
R: 36 G: 66 B: 148
C: 0% M: 63% Y: 7% K: 0%
R: 232 G: 63 B: 53
C: 0% M: 86% Y: 79% K: 11%
Secondary projects
POLITECNICO DI TORINO
Product
Corso di Laurea in DESIGN E COMUNICAZIONE VISIVA
Corso di Design III a.a. 2018-2019
Proff. C. De Giorgi, B. Lerma, D. Dal Palù, V. Coraglia, e M. Signoretto, e con: F. Alessio e G. Desandré
Branding
Gruppo n: 03_SUXFICI
Auxetic mode
Studenti: E. Ferrero, G. Ferrero, S. Fregnani, S. Velisevich
To make your workspace
TAVOLA 1/6: PRESENTAZIONE
Jewellery
Saluzzo Monviso 2024 Competition announcement for the logo of Saluzzo Monviso-Italian Capital of Culture 2024 2021 Graphic Designer Individual Corso di Laurea in DESIGN E COMUNICAZIONE VISIVA project-Personal project
CNICO DI TORINO
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Individual project-Diploma project
Giulia Ferrero 340 900 3532 giulia.ferrero97.gf @gmail.com
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My profile
My articles
That’s all