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Cover
Giulia Fasoli
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Giulia Fasoli ID & VM Communication Specialist
Contacts giuliafasoli95@gmail.com 320 1409508
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Index
Bulgari Packaging
Bulgari Design Issue
Bulgari Website
Photo Shootings
Content Creation
Designing
Prototyping
Finetuning
HJ Bulgari Packaging I manage the restyling of the new High-Jewelry Bulgari packaging in all the phases: - Research and analysis of the competitors’ packaging - Graphic study and material research - Sketches, rendering, development of a concept - Prototyping, finetuning and production - Report and performance analysis
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Boxes
HJ Bulgari Packaging
HJ Bulgari Packaging The new HJ Bulgari packaging is composed by cardboard saffron boxes, leather violet and ottanio boxes, ribbons, shopping bags, travel pouches and boutique papery materials.
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Travel Pouches
HJ Bulgari Packging
HJ Bulgari Packaging The new HJ Bulgari packaging is composed by coherent materials in order to develop a strong brand image. Colors, materials, logo position are all studied in depth.
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Special Packaging
CNY Special Packging
CNY Special Packging I was also in charge to develop the KCP Special Packaging. In the picture you can see the institutional Bulgari Packaging and on the next page you can see how it was personalized for the Chinese New Year festivity.
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Special Packaging
CNY Special Packging
CNY Special Packging In picture you can see renderings explorations for the packaging personalization dedicated to Chinese New Year festivity realized with a special red Bulgari ribbon, a brass charm and a tissue paper with printed fireworks.
Digita Content
Designing
Storytelling
Bulgari Design Issue I developed the launch of Bulgari’s interior design instagram page: - Research and analysis of the competitors - Graphic study and material research - Creation of logo, collages, gifs, stories and video animation - Development of storytelling captions - Social content organization - Report and performance analysis
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IG Account
Bulgari Design Issue
Bulgari Design Issue BVLGARI DESIGN WEEK. An emotional immersion in the evolution of B.zero1, the emblematic ring from Bulgari’s stylistic revolution tells a story of regular triumph over the limits posed by materials and technique. #MDW19 #Planetarium #B01
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IG Account
Bulgari Design Issue
Bulgari Design Issue TEMPORA/NEA. A polished and unique interpretation of a construction site, where the Roman geometries meet a contemporary design language. New combination of unusual and luxury materials. #concrete #industrialmesh #marbles #goldenbrass #mirrors
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IG Account
Bulgari Design Issue
Bulgari Design Issue BVLGARI MEETS MILAN. In every architecture and design project, the Roman brand meets the city through the eyes of an architect. Here in Milan, the architecture icon of ispiration is Piero Portaluppi. #bulgari #flagshipstore #milan #montenapoleone #reopening #designissue #architecture&visual
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IG Account
Bulgari Design Issue
Bulgari Design Issue BVLGARI DESIGN ISSUE Design Beauty and create magical experiences, evoking desire and enjoyment in the sheer Pleasure of Life. #-9 #BvgariDesignIssue #Bvlgari #Architecture&Visual #design #beauty #experiences #joy #PleasureofLife
Web
Designing
Storytelling
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Bulgari Website
I developed the Flagship Store section of Bulgari’s website. - Creation of collage and compositions between images and texts - Study the different links between pictures and web pages - Storytelling development of the store writing all the texts of the flagship section.
NCS Interiors Shooting
Organization
Storytelling
New Curiosity Shop I was in charge of the communication for BVLGARI Temples, Flagship and Events in all the phases: - Suppliers and talents research (video makers, photographers, copywriters) - Organization of architectural and interiors photo shootings - Shootings instructions and photo’s post-production feedback and guidelines - Content organization for .com, social media, training, corporate portal - Put into writing newsletter and creative imagery and storytelling - Report and performance analysis
MFW Events Shooting
Organization
Storytelling
Milan Fashion Week I was in charge of the communication for BVLGARI Temples, Flagship and Events in all the phases: - Suppliers and talents research (video makers, photographers, copywriters) - Organization of architectural and interiors photo shootings - Shootings instructions and photo’s post-production feedback and guidelines - Content organization for .com, social media, training, corporate portal - Put into writing newsletter and creative imagery and storytelling - Report and performance analysis
Editorial Shooting
Content Creation
Post-production
Summer I was in charge of the KCP communication in all the phases: - Suppliers and talents research (video makers, photographers, copywriters) - Competitors and trends analysis - Finding inspiration and visual references - Development of moodboards and concept - Organization of photo shootings campaign - Shootings instructions and photo’s post-production feedback and guidelines - Content organization for .com, social media, training, corporate portal - Put into writing newsletter and creative imagery and storytelling - Report and performance analysis
Still Life Shooting
Content Creation
Post-production
Valentine’s Day I was in charge of the KCP communication in all the phases: - Suppliers and talents research (video makers, photographers, copywriters) - Competitors and trends analysis - Finding inspiration and visual references - Development of moodboards and concept - Organization of photo shootings campaign - Shootings instructions and photo’s post-production feedback and guidelines - Content organization for .com, social media, training, corporate portal - Put into writing newsletter and creative imagery and storytelling - Report and performance analysis
Graphics
Content Creation
Mid-Autumn Festival I was in charge of the KCP communication in all the phases: - Competitors and trends analysis - Finding inspiration and visual references - Development of moodboards and concept - Instructions about the graphics direction - Content organization for .com and social media - Development of a creative imagery and storytelling - Report and performance analysis
Social Media
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Conclusion
A Special Thanks Thanks for paying attention and for having spent your time reading my portfolio. By Giulia Fasoli
THANK YOU