Noteworthy industry briefs

Bold new packaging design is a raw feast for the eyes

Dogs have long held the title of man’s best friend, and in the midst of a global pandemic, not only are more Canadians becoming dog and cat owners, but many of us are spending more time with our furry friends than ever before. That’s why this year, the trusted raw pet food bransd Bold Raw and Mega Dog decided it was time to get groomed.

Produced by Bold by Nature at the company’s state-of-the-art commercial kitchen in Erin, Ont., the company’s flagship pet-food brands— incorporating recipes designed to model the natural prey diet that cats and dogs would have eaten in the wild—are full of unprocessed meats and that are naturally suited to their digestive systems.

Besides being a more nutritious and flavorful option, switching to raw provides the pet with benefits far beyond a licked-clean bowl, including improved cognitive function, cleaner teeth, shinier coat, healthier skin and smaller stools.

“There is no fine print in our ingredients: just honest and unprocessed ingredients,” says Bold by Nature’s chief executive o cer Caroline Bolduc.

“In addition to seeking local ground meats, ground bones, beef tripe, organ and kelp, our ingredients are human-grade and free of fillers.”

While the company’s products— comprising 40 di erent recipes and treats—are currently available at over 2,000 pet food stores across Canada, Bolduc says she wanted to develop a fresh new look and packaging that would fully embody the brand’s personality, process and premium recipes.

Working with the Toronto-based branding services consultancy Apt. Agency, the company embarked on a comprehensive rework of all packaging and sub-brands, Bolduc relates, while developing fully responsive, interactive website (www.boldbynature.com) that helps break down barriers commonly associated with raw recipes.

“Combining two sub-brands into one master brand, and focusing in on a more modern millennial audience, we updated the packaging to be more user-friendly, informative and visually engaging,” Bolduc told the Canadian Packaging magazine.

“With over 50 product SKUs (stock-keeping units) and multiple lines, the redesign works to provide a more cohesive identity across their product portfolio and key messaging that speaks boldly and breaks down consumer barriers,” says Bolduc, citing upscale value-added packaging features that include custom die-cut of the brand emblem, spot UV finish of brand pattern on Bold by Nature Select paperboard boxes, and integration of freezer-safe materials.

The Bold by Nature brand products available in the new packaging include: • Bold by Nature Mega line, crafted with locally prepared ground meat, triple-ground bone, organ meats, fresh vegetables and kelp, o ered in a variety of blends. • Bold by Nature Select, the company’s original recipe—made with pasture-raised green beef tripe, ground meat, triple ground bone, organ meats and kelp—designed to designed to provide a gluten-, sugar- and carbohydrate-free raw option, while also containing no fruits or veggies to meet the need of pets with dietary restrictions. • Bold by Nature Cat, signature feline-friendly blends o ering a variety of protein options, formulated with farm-fresh ground meat, triple-ground bone and organ meats.

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New RTD beverage sensation goes back to its packaging roots

After a long winter in lockdown, and just in time for spring, Sapsucker Hard is taking vodka soda to the next level with its new and innovative ready-to-drink (RTD) sparkling vodka made with carbonated tree water.

Available at select LCBO

(Liquor control Board of

Ontario), the new beverage boasts only 110 calories and four-percent alcohol by volume (ABV), complementing its existing nonalcoholic beverage line-up and o ering a true better-for-you alternative in the highly popular product category.

Containing 46 naturally occurring minerals, vitamins and antioxidants, the one-of-a-kind delicious sparkling vodka with tree water is fully organic and naturally sweet, maintaining the ‘subtle bubble’ found in the company’s popular non-alcoholic Sapsucker line comprising five di erent flavour variations.

Founded by Nancy Chapman in 2015 and led by former CocaCola vice-president Tim Lute, Sapsucker has been taking the all-natural beverage space by storm with its unique o ering of an innovative, plant-based, and nutrien-rich sparkling tree water, experiencing record sales and growth in 2020.

To capitalize on that momentum, Sapsucker decided the time was right to introduce the Sapsucker Hard beverage for adults, once again retaining the services of Toronto-based boutique agency Vanderbrand to create the appropriate packaging design that would complement the company’s non-alcoholic drinks.

“Sapsucker Hard and its package design follow a similar visual identity to Sapsucker’s core non-alcoholic line-up, with enough di erentiation to distinguish between the two,” Lute told Canadian Packaging.

“The design of the unique Sapsucker Hard can and boldgreen tray was developed to maximize the impact on shelf and highlight the ‘tree water’ uniqueness as our di erentiator within the competitive RTD space,” says Lute, noting that Sapsucker Hard is currently the only alcoholic RTD beverage made with sustainable and renewable tree water (maple sap), unlike more than 200 other RTD beverages currently retailing in the Canadian markets.

The sap is made with water tapped from Ontario and Québec maple trees that draw moisture up through their roots and trunk, acting as a natural filter, to collect nutrients stored in the tree all winter and provide hydration and nourishment that enables the trees’ growth and rejuvenation in the spring. In the spring, the tree water is we harvested by tapping the trees and then infusing the water with organic, natural lime or lemon, along with some light carbonation.

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