NEWSPACK
the complex was simple? Bold new packaging design is a raw feast for the eyes
Dogs have long held the title of man’s best friend, and in the midst of a global pandemic, not only are more Canadians becoming dog and cat owners, but many of us are spending more time with our furry friends than ever before. That’s why this year, the trusted raw pet food bransd Bold Raw and Mega Dog decided it was time to get groomed. Produced by Bold by Nature at the company’s state-of-the-art commercial kitchen in Erin, Ont., the company’s flagship pet-food brands— incorporating recipes designed to model the natural prey diet that cats and dogs would have eaten in the wild—are full of unprocessed meats and that are naturally suited to their digestive systems. Besides being a more nutritious and flavorful option, switching to raw provides the pet with benefits far beyond a licked-clean bowl, including improved cognitive function, cleaner teeth, shinier coat, healthier skin and smaller stools. “There is no fine print in our ingredients: just honest and unprocessed ingredients,” says Bold by Nature’s chief executive officer Caroline Bolduc. “In addition to seeking local ground meats, ground bones, beef tripe, organ and kelp, our ingredients are human-grade and free of fillers.” While the company’s products— comprising 40 different recipes and treats—are currently available at over 2,000 pet food stores across Canada, Bolduc says she wanted to develop a fresh new look and packaging that would fully embody the brand’s personality, process and premium recipes. Working with the Toronto-based branding services consultancy Apt. Agency, the company embarked on a comprehensive rework of all
packaging and sub-brands, Bolduc relates, while developing fully responsive, interactive website (www.boldbynature.com) that helps break down barriers commonly associated with raw recipes. “Combining two sub-brands into one master brand, and focusing in on a more modern millennial audience, we updated the packaging to be more user-friendly, informative and visually engaging,” Bolduc told the Canadian Packaging magazine. “With over 50 product SKUs (stock-keeping units) and multiple lines, the redesign works to provide a more cohesive identity across their product portfolio and key messaging that speaks boldly and breaks down consumer barriers,” says Bolduc, citing upscale value-added packaging features that include custom die-cut of the brand emblem, spot UV finish of brand pattern on Bold by Nature Select paperboard boxes, and integration of freezer-safe materials. The Bold by Nature brand products available in the new packaging include: • Bold by Nature Mega line, crafted with locally prepared ground meat, triple-ground bone, organ meats, fresh vegetables and kelp, offered in a variety of blends. • Bold by Nature Select, the company’s original recipe—made with pasture-raised green beef tripe, ground meat, triple ground bone, organ meats and kelp—designed to designed to provide a gluten-, sugar- and carbohydrate-free raw option, while also containing no fruits or veggies to meet the need of pets with dietary restrictions. • Bold by Nature Cat, signature feline-friendly blends offering a variety of protein options, formulated with farm-fresh ground meat, triple-ground bone and organ meats.
Learn how MadTree* Brewery increased their canning production!
LOOKING TO EXPAND YOUR BEER PACKAGING LINE? YOU KNOW BEER, WE KNOW CONVEYORS When expanding your canning or bottling operations, there is much to consider. It can take many months to plan and procure new equipment prior to installation. Plus, it can take several months to get to producing saleable cans after you’ve installed new equipment. You know beer, we know conveyors – we can assist with design, consultation, installation, service and support during and after run-in. From conveying components, guide rail, speed reduces and bearings to Perceptiv™ diagnostic services, we can help you get new conveyors running smoothly and make the complex simple. For more information, contact 800-626-2093 or PTSAppEng@regalbeloit.com. regalbeloit.com/Beverage Creating a better tomorrow™... *Madtree is believed to be the trademark and/or trade name of MadTree Brewing LLC and is not owned or controlled by Regal Beloit Corporation. Regal, Creating a better tomorrow, Hub City, Perceptiv, Sealmaster and System Plast are trademarks of Regal Beloit Corporation or one of its affiliated companies.
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June 2021 · CANADIANPACKAGING 41
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