Coffee: On Collecting Coffee Cups

coffee ON COLLECTING COFFEE CUPS

GERARD LANGE

coffee ON COLLECTING COFFEE CUPS

By GERARD LANGE 2022

coffee [kaw-fee]

t

noun

1. liquid that smells like fresh ground heaven.

On Collecting Coffee Cups

Evolution of coffee drinking: From my personal experience Coffee is a liquid that smells like fresh ground heaven. However, I did not always think this was the case.

When I was young, coffee was too bitter and pungent for my palette. Throughout high school and college, every attempt to get accustomed to the dark brown elixir ended with a near gagging experience, mouth flung open trying to scrape every molecule from my tongue. Then, in 1998, a summer abroad trip to Cortona, Italy changed everything.

Nearly every morning, instead of nibbling on the Melba toast or other continental breakfast offerings provided at my accommodations, I would make my way to the city square to a small cafe. There, I would get a pastry and a caffè latte. The owner, a man in his thirties, taught me some Italian, and I him some English. Our conversations were mostly about food, ingredients, and how to say this word or that. But the ambiance of the open air cafe on the corner of Piazza Signorelli truly made the experience what it was. In my mind, the coffee, the cafe, the pastries, the piazza were inextricably linked. Thus, the coffee was all the better and the taste far less bitter.

Caffè lattes are a good foray into coffee drinking because they are mostly milk (hence the name). In the preparation, a caffè latte is made when hot milk is poured over espresso and served in a tall glass. The pouring, creates

a subtle mixing of the two liquids that do not necessarily become completely blended in the process. Made in front of me in the open air cafe, the first step towards consumption was to meditate on the swirling cosmos of black and white. When espresso is poured over milk (milk being the primary ingredient) the drink is called a macchiato—meaning stained or spotted. In either case between a caffè latte or a macchiato, the bitterness of the espresso is cut by the thick hot frothy milk.

Returning to the United States from Italy, I began to explore options for capturing the essence of the caffè lattes enjoyed in Cortona.

Disappointment quickly set in because American coffee was far more bitter tasting no matter how much milk was added to it. Also, any coffee to be found at the time was thin and lacking the sufficient amount of coffee grounds necessary for creating a rich flavor.

And, even when a good tasting brew could be found, there simply was, alas, no comparison to the ambiance of gazing out over the piazza.

Purveyors of coffee in the United States could not hold a candle to the memory of Italian coffee in my mind’s eye.

One year later, upon moving from LaGrange, Georgia to Atlanta, I discovered Starbucks.

Their coffee was far better than other places I had tried—and it should be noted that independent coffee shops were not really a thing yet. The best thing Starbucks had going for it at the time was that the company was in the midst of its third place marketing concept.

EVOLU T ION OF C OF F E E DR I N K I NG

You go home, you go to work, and you go to Starbucks—where sometimes you were also working because 1999 was the beginning of a boom in freelance work done on laptop computers. Way before the prevalence of free WiFi, Starbucks was a place where you could plug in for internet access using an Ethernet cord (how barbaric). My Starbucks embraced the third place concept with the inclusion of a long narrow table with seating for 10 to 15 people. Nearby were power outlets and Ethernet ports. In the center of the table, running almost the its full length, was a long V-shaped trench filled with books (mostly classic and contemporary novels).

The third place was a good environment, but still lacked a certain je ne sais quoi when compared to Piazza Signorelli. Another shortcoming of Starbucks was their caffè latte was absolute trash. I learned later that Starbucks intentionally over roasts their beans resulting in a slightly burned flavor. When mixed with host milk, the taste is something akin to a milky pile of bitter ashes scooped out of the fireplace. Blech. One year home from Italy, I decided that coffee in the United States was simply not good. Still trying to recover the flavor once remembered, and upon advice from the baristas, other customers, and friends, I set the caffè lattes aside and discovered cappuccino.

Cappuccino is similar drink to caffè latte in the sense there is more milk than espresso, but that commonality is where the similarities end. When done right, cappuccinos are made with cream instead of milk, topped with foam, finished with a dusting of cinnamon and powdered chocolate. Perfecto. Taste aside, there was one major problem with the beverage... cha-ching. My cappuccino habit was beginning to play havoc with my ability to pay rent, eat, fill up the car with gasoline, and, oh yeah, drink

cappuccinos. Begrudgingly, I started to drink coffee (not espresso) mixed with enough cream to harden the clearest of arteries.

As the years went by, cream gave way to half and half, then milk, then I gradually went back to half and half, and then cream, with sugar and without, with flavoring or none, only to follow the cycle forwards and backwards, again and again and again, searching for the memory of caffè Italiano. At home, I tried drip, French press, Chemex, and vacuum press.

Beans were bought pre-ground, ground at the store, or ground just prior to use. From the cheapest bag of beans to the most (reasonably) expensive Kona coffee from Hawaii, I drank my way into a caffeine-induced stupor, but no coffee ever gave me the satisfaction of the worst latte in that first summer of coffee drinking. The general dissatisfaction with North American coffee continued and I slowly got to the point where I took my coffee black to try and salvage some of the intended flavor that was too often lost by ill-managed brewing techniques. Finally, when in Prague in 2019, partly due to the sheer absence of Americanstyled coffee, I began to drink straight espresso. Then, finally, I had arrived at a brew that, even if lacking the ambiance of a piazza or other exotic environs, has a taste that takes me back to that of fresh ground heaven.

Cup of Identity Back in my days living in Atlanta, people, hipsters charged with anti-capitalist, anticorporate sensibilities, had a real problem with Starbucks. To many, the company represented the commercialization of an idea, an ideal, the notion that coffee was a beverage meant for intellectual as well as physical consumption.

At the time, I was, perhaps, on the fringe of hipster culture. Mostly, I just wanted a good cup

CUP OF IDENTITY

of coffee. But, when a friend admonished me for drinking corporate coffee, being a bit of an anarchist at heart, I strayed from the Starbucks nest and went with him to Aurora coffeehouse.

In the early 2000s there were three Auroras in Atlanta, a handful of Caribou Coffee shops, and more Starbucks than you could shake a stick at. Aurora was suffering. Two of locations were due to close because of revenue lost to larger chain coffee venues. In a push to capture the attention of like-minded, left leaning coffee drinkers, Aurora launched their small not bitter campaign—as if to invoke the notion of yes you can have your corporate coffee, but it will not keep the little guy down.

Well, as far as hipsters and anti-capitalists and anti-corporate America-ers were concerned, that message was one we could get behind and wave the banner of caffeine freedom. There was a major problem with Aurora’s though.

The coffee was bad.

Remember, at the time I was admonished for subscribing to corporate coffee and taken to Aurora, Piazza Signorelli was still a recent enough echo in my mind and on my palette, that coffee in the United States was still proving to be not all that. Starbucks was consistently passing cups of bitter fireplace ashes across the counter, so the call of small not bitter carried the promise of something better—and yes, the allure of an independent coffeehouse also evoked the je ne sais quoi missing in the third place. However, the notion of small not bitter was not merely a battle cry at the barricade, it was also a description of the cup of burned asphalt Aurora served in their delicate cups—20% smaller than their corporate counterparts and cappuccino-level prices for a cup a merely brewed coffee.

Okay, I get it, independent coffee shops have to

charge more—face it, Aurora had already lost two-thirds of its stake in the emerging Atlanta coffee scene. It is also understandable that sizes might be smaller. Big isn’t always better.

In Italy, I had a cups of espresso after dinner damn near served in a thimble. But to brew my coffee in a car radiator was unacceptable.

Small not bitter was a perfect way to not describe the experience of Aurora coffee on the palette. Since then, the only coffee I have had that bad was at Coffee Lab in Chicago, in 2021—a taste so bad, I think it thinned my eyebrows. Despite the near death experience is was to drink coffee at Aurora, people— hipsters—loved it. They waved the banner.

And they continued to cast aspersions that I would spend my hard-earned rent money at Starbucks.

In 2002, squarely addicted to coffee, I moved from Atlanta to New Orleans to attend Tulane University for graduate school. Across the city were countless varieties of coffee shops, some corporate, but just as many, if not more, independent. A short five block walk from home was a PJ’s Coffee, a New Orleans chain, but a chain none-the-less. PJ’s clearly was aligned with the third place concept of Starbucks and they did it well. The coffee was consistent and reasonably passable for, coffee and not ash or asphalt. The sweet treats were good also—they had a brownie-topped cookie that was euphoric. And, probably most importantly, it was in New Orleans where the average street corner looks like a European vista. Aside the fact the heat and humidity are at Dante levels, the city is beautiful. Finally, the trinity of coffee, conversation, and scenery all came into alignment and my heart was at peace.

Too ostentatious of a statement, you say? This is coffee we are talking about, remember.

CUP OF IDENTITY

Just as my heart, mind, and soul were returning to Piazza Signorelli, a brick came crashing through the window. PJ’s, as I said, was a New Orleans company, but it was still a chain. And, just like in Atlanta, I was running with a group of would-be hipsters, anticapitalists, and anti-corporate minded people (at Tulane, I was enrolled in the Master of Fine Arts program in photography).

As it is my way to meander from point to contrasting point, despite all Rue had to offer, the coffee was just, coffee. As I said, flavorwise the coffee was not significantly better than PJ’s (which was closer to where I lived), the food was comparable, and ambiance, though different than the road-side tables at my PJ’s on Magazine Street, was not significantly better.

How could you frequent such an establishment and give your money to the man while not supporting the local independent coffee shops?

Um, isn’t PJ’s local? That is not the same thing.

Um, okay (cue sarcasm). Where should I get my coffee? The answer, was Rue De La Course.

I’m just going to go to PJ’s. What? You’re going to give yourself over to corporate coffee?

Um, okay. Like in Atlanta, my hipster, anticapitalist, anti-corporate friends admonished me for making poor choices when it came to coffee. Cue silent sarcasm.

Rue (at least the one location of the two I was supposed to patronize) was about one and a half miles from Newcomb College of Tulane University. A short walk for sure, faster on bicycle, nothing to think of at all on a motor scooter (all my modes of transportation while living in New Orleans). Like PJ’s the coffee and food were good and the place certainly had ambiance. The location on the corner of Carrollton Avenue and Oak Street was (and is) situated in an old bank building. Walking in through the front brass doors reminiscent of the Florence Baptistry the space is large and lofty with a touch more than two floors of open air between floor and ceiling. The tan stone interior is illuminated by twostorey, round-topped windows to one side and antique brass chandeliers overhead. A long black counter to the left stretches the length of the building with a weatherworn (customer-worn) wooden service area. On the wall behind the counter are a half dozen black chalkboards of varying sizes each inscribed with standard offerings of drink and food and daily specials. Rue De La Course was, by all accounts and personal experience, amazing.

It was at that point I realized how people fall into corporate branding even if trying to be anti-corporate. Both Aurora and Rue De La Course had sold the idea that they were the vestiges of intellectual elitism. If you are a hipster, anti-capitalist, and anti-corporate America and want to both support local while also sticking it to the man, then buy your coffee and sweet treats here instead of there.

Um, okay. Recently, my daughter joked that capitalism will sell you a communist t-shirt.

She isn’t wrong. And both Aurora and Rue were (are) businesses. And businesses’ primary objective is to make money. Neither of these coffee shops made the banner, they just waved it as a means to call others to the barricade— and by the way, that will be $30.

People are constantly defining and redefining themselves on the search for who they think they are or who they want to be. They are searching for the signs and signifiers of culture that indicate, this is who I am, these are my beliefs, and you can see these aspects of my character based on the logo affixed to this wax-paper cup in my hand. I drink

ON COLLECTING COFFEE CUPS

at Aurora where we get it that corporations exist but I choose to stand apart. I drink at Rue De La Course so I am an intellectual who understands the difference between local and independent. I just want a good cup of coffee, but too, there is something of experience and identity wrapped up in my search to recapture the first summer of drinking caffè lattes in an open air cafe on Piazza Signorelli in the summer of 1998. People who drink coffee are not merely consuming hot water passed through roasted and ground beans, they are both infusing and expressing identity through the beverage, the act of drinking, and the cup.

The cup that carries the identity of its source, the brand, the idea, the ideal. How can you consider yourself enlightened if you drink at Starbucks or PJ’s? You have to drink at Aurora.

You have to drink at Rue.

On Collecting Coffee Cups It was at that point, in the fall of 2002, I began going to as many different coffee shops as possible for the purpose of collecting the cups. Each is not merely a vessel for the consumption of a beverage, but is a symbol of someone’s identity. When presented with a variety of options, people choose to align themselves with a product that most closely reflects how they regard themselves in the world. Clearly, the people I knew who preferred Aurora or Rue De La Course, were expressing themselves in the choice they made. In another way of thinking, people tend to make choices based on three key factors: familiarity, novelty, or dissatisfaction with something else. In my own journey of coffee drinking, I have been spurred on by my desire to recapture the familiarity of Piazza Signorelli, my dissatisfaction in the flavor, and the novelty of identity that set me on my road to collecting cups.

Clearly, my personal history and journey with coffee has been defined by experience.

The beverage is not merely a drink, or the combination of flavor, venue, and companionship, but instead coffee is a chosen method used to define how I experience the world. In my adult life, I am not really a collector of things anymore. I seldom buy souvenirs and try to live minimally in most areas of life and home. When traveling—which I do as often as I can—my favorite pastime is to find a cafe or coffee shop, get a cup of fresh ground heaven, and sit gazing at the vista, observing the interactions between people, and generally soaking in the environment.

Afterwards, when I look at the image of cup drank from on the streets of Dublin, Seattle, Hoboken, or the gas station off exit 23, the visual image takes me back to the thoughts and observations of the place. My memory is chiefly visual and visceral. To see the image of the cup is a reminder, or prompt if you will, of the observations and thoughts attached to them. People, no matter where they are in the world are attracted to their third place. They fall into habits and structures of living that exist in patterned activities. They get to know their baristas and fellow customers. A familiar nod becomes hello how are you, then how’s life treating you, then how are the kids. Before you know it, the barista is making your chosen beverage as you walk in the door. Coffee shops and their denizens are centers of cultural activity for the everyday people in the world.

They are in a sense, piazzas. And, if one looks and listens close enough, you start to unravel that culture and understand the tone of the place and the personalities of the people.

Images in this book are not merely snapshots of wax-paper cups, they are elements of culture frozen in time.

List of Plates

1. Dunleas, Blackpool, Cork, Ireland, No. 1, 2021, p. 2.

2. Rebel Coffee, Cork, Ireland, 2021, p. 3.

3. Lab 82, Cork, Ireland, 2021, p. 4.

4. Three Fools Coffee, Cork, Ireland, 2021, p. 5.

5. The Bookshelf, Cork, Ireland, No. 1, 2021, p. 6.

6. The Bookshelf, Cork, Ireland, No. 2, 2021, p. 7.

7. Brewley’s, headquartered in Dublin, Ireland, 2021, p. 8.

8. AMT Coffee, headquartered in London, England, collected in Dublin, Ireland, 2021, p. 9.

9. Beanhive Dawson Street, Dublin, Ireland, 2021, p. 10.

10. Bretzel Bakery, Dublin, Ireland, 2021, p. 11.

11. Messy Buns, Midleton, Ireland, 2021, p. 12.

12. Dunleas, Blackpool, Cork, Ireland, No. 2, 2021, p. 13.

13. Allegro Coffee, Whole Foods Market, Raleigh, North Carolina, No. 1, p. 14.

14. Allegro Coffee, Whole Foods Market, Raleigh, North Carolina, No. 3, p. 15.

15. Allegro Coffee, Whole Foods Market, Raleigh, North Carolina, No. 2. p. 16.

16. Allegro Coffee, Whole Foods Market, Raleigh, North Carolina, No. 4, p. 17.

17. Tchibo Coffee, Prague, Czech Republic, 2019, p. 18.

18. Costa Coffee, headquartered in Dunstable, United Kingdom, collected in Prague, Czech Republic, 2019, p. 19.

19. Bartsta Bold, anonymous gas station, somewhere in the United States, p. 20.

20. British Petroleum (BP) gas station, somewhere in the United States, p. 21.

21. Inner Banks Market, Wilson, North Carolina, 2006, p. 22.

22. Tryst Coffeehouse, Bar, and Lounge, Washington, D. C., 2006, p. 23.

23. Arbor Day Foundation, Nebraska City, Nebraska, p. 24.

24. Eco Sleeve, mass produced from post-consumer waste, p. 25.

25. Aurora Coffee, “Small not Bitter” campaign, Atlanta, Georgia, 2002, p. 26.

26. Rue de la Course, New Orleans, Louisiana, 2002, p. 27.

27. Starbucks Coffee, basic logo cup, Atlanta, Georgia, 2002, p. 28.

L I S T O F P L AT E S

28. PJ’s Coffee, New Orleans, Louisiana, 2002, p. 29.

29. PJ’s Coffee, “Contents May be Hot,” New Orleans, Louisiana, p. 30.

30. Starbucks Coffee, “Extremely Hot,” Atlanta, Georgia, p. 31.

31. Equal Exchange, West Bridgewater, Massachusetts, No. 1, p. 32.

32. Equal Exchange, West Bridgewater, Massachusetts, No. 2, p. 33.

33. Octane Coffee, Atlanta, Georgia, 2014, p. 34.

34. Sublime Doughnuts, Atlanta, Georgia, 2014, p. 35.

35. Dunkin’ Donuts, headquartered in Canton, Massachusetts, p. 36.

36. Dunkin’ Donuts, “DD Commitment,” 2015, p. 37.

37. Bruegger’s Bagels, headquartered in Burlington, Vermont, p. 38.

38. Bayou Bagelry, New Orleans, Louisiana, 2003, p. 39.

39. Einstein Bros. Bagels, headquartered in Lakewood, Colorado, p. 40.

40. The Cupcake Shoppe, Raleigh, North Carolina, 2007, p. 41.

41. Java Coast Fine Coffees, Hampstead, North Carolina, p. 42.

42. Java City, headquartered in Sacramento, California, p. 43.

43. Port City Java, Wilmington, North Carolina, No. 1, p. 44.

44. Port City Java, Wilmington, North Carolina, No. 2, p. 45.

45. Cherry Street Coffee House, Seattle, Washington, No. 1, 2004, p. 46.

46. Cherry Street Coffee House, Seattle, Washington, No. 2, 2004, p. 47.

47. Satellite Coffee, Albuquerque, New Mexico, 2004, p. 48.

48. Flying Star Cafe, Albuquerque, New Mexico, 2004, p. 49.

49. Eco Products, generic world map, headquartered in Boulder, Colorado, p. 50.

50. Ingeo, a brand by NatureWorks, headquartered in Minnetonka, Minnesota, p. 51.

51. Javarama, collected from a gas station somewhere in the United States, p. 52.

52. Generic South American theme cup, collected from a gas station somewhere in the United States, p. 53.

53. Generic cafe theme cup, No. 1, collected from a gas station somewhere in the United States, p. 54.

54. Generic cafe theme cup, No. 2, collected from a gas station somewhere in the United States, p. 55

55. Old City Coffee, Philadelphia, Pennsylvania, 2010, p. 56.

56. Generic cafe theme cup, No. 3, collected from a gas station somewhere in the United States, p. 57.

L I S T O F P L AT E S

57. Alon’s Bakery and Cafe, Atlanta, Georgia, 2006, p. 58.

58. Whole Foods Market, Raleigh, North Carolina, p. 59.

59. Village Deli, Raleigh, North Carolina, 2008, No. 1, p. 60.

60. Village Deli, Raleigh, North Carolina, 2008, No. 2, p. 61.

61. Not Just Coffee, Charlotte, North Carolina, 2012, p. 62.

62. Lucid Cafe, New York, New York, 2011, p. 63.

63. Bespoke Coffee & Dry Goods, Wilmington, North Carolina, 2018, p. 64. ´ 64. Black Beard Coffee Roasters, Greenville, North Carolina, 2018, p. 65.

65. Coffee Messiah, Seattle, Washington, 2004, p. 66.

66. Espresso cups; Illy, headquartered in Trieste, Italy, p. 67.

67. Generic espresso cup, collected from somewhere in the United States, p. 67.

68. Einstein Bros. Bagels, headquartered in Lakewood, Colorado, p. 67.

69. Skautsky Institute, Prague, Czech Republic, 2019, p. 67.

70. Torrefazione Italia, Seattle, Washington, 2004, p. 68.

71. Torrefazione Italia, somewhere else, after 2004, p. 69.

72. Generic black cup of matte finish with a black lid, somewhere in the United States, p. 70.

73. Generic black cup of semi-gloss finish over matte white with a white lid, somewhere in the United States, p. 71.

74. Frothy Monkey Roasting Co., Franklin, Tennessee, 2018, p. 72.

75. Wolfgang Puck Estate Grown Coffee, somewhere (likely a hotel) in the United States, p. 73.

76. Batdorf Bronson Coffee Roasters, headquartered in Olympia, Washington, 2016, p. 74.

77. Tully’s Coffee, headquartered in Seattle, Washington, 2004, p. 75.

78. Ritz-Carlton Hotel Company, headquartered in Chevy Chase, Maryland, p. 76.

79. Lavazza Premium Coffees Corporation, headquartered in New York, New York, p. 77.

80. Colonial Williamsburg, Williamsburg, Virginia, 2006, p. 78.

81. The Market at Larimer Square, Denver, Colorado, 2010, p. 79.

82. Boston Common Coffee Co., Boston, Massachusetts, 2010, p. 80.

83. Silver Canyon Coffee, Boulder, Colorado, 2010, p. 81.

84. Sempre Coffee, Smyrna, Georgia, 2013, p. 82.

85. Splendora’s Gelato, Charlottesville, Virginia, 2011, p. 83.

86. Java Dog Coffee House, Wilmington, North Carolina, 2009, p. 84.

87. The Moose Jackson Cafe, Iron Mountain, Michigan, 2005, p. 85.

88. Summit Coffee Co., Charlotte, North Carolina, 2017, p. 86.

89. Belly General Store, Atlanta, Georgia, 2007, p. 87.

L I S T O F P L AT E S

90. Generic coffee bean theme cup, collected from a gas station somewhere in the United States, p. 88.

91. Generic map theme coffee cup, collected from a gas station somewhere in the United States, p. 89.

92. City Dock Coffee, Annapolis, Maryland, 2017, p. 90.

93. Monon Coffee Company, Indianapolis, Indiana, 2005, p. 91.

94. Seattle’s Best Coffee, headquartered in Seattle, Washington, 2006, p. 92.

95. Seattle Espresso Inc., headquartered in Tempe, Arizona, p. 93 96. Krispy Kreme Doughnuts, headquartered in Charlotte, North Carolina, p. 94.

97. Duck Doughnuts, headquartered in Mechanicsburg, Pennsylvania, p. 95.

98. McCafe, from McDonalds, headquartered in Chicago, Illinois, p. 96.

99. BK Joe, from Burger King, headquartered in Miami, Florida, p. 97.

100. Hyatt Hotels Corporation, headquartered in Chicago, Illinois, p. 98.

101. Hilton Garden Inn, from Hilton Worldwide, headquartered in McLean, Virginia, p. 99.

102. Nordstrom, headquartered in Seattle, Washington, p. 100.

103. Barnie’s Coffee & Tea Co., headquartered in Winter Park, Florida, p. 101.

104. Hearth Room Blend Coffee, from Marriott International, headquartered in Bethesda, Maryland, p. 102.

105. Chick-fil-A Coffee, collected in Wilson, North Carolina, 2016, p. 103.

106. La Vita Dolce, Chapel Hill, North Carolina, 2008, p. 104.

107. Carlo’s Bake Shop, Hoboken, New Jersey, 2010, p. 105.

108. Borders Books, Music, and Cafe, headquartered in Ann Arbor, Michigan, 2005, p. 106.

109. Caribou Coffee, headquartered in Minneapolis, Minnesota, 2005, p. 107.

110. CC’s Coffee house, headquartered in Baton Rouge, Louisiana, 2005, p. 108.

111. Barnes & Noble Booksellers, headquartered in New York, New York, 2004, p. 109.

112. Joe Muggs, from Books-A-Million, headquartered in Birmingham, Alabama, 2007, p. 110.

113. Sarasota News & Books, Sarasota, Florida, 2007, p. 111.

114. Brewing Market Coffee and Tea, Boulder, Colorado, 2010, p. 112.

115. Spiral Press Cafe, Manchester, Vermont, 2010, p. 113.

116. Generic color swoop theme gas station coffee cup, collected from somewhere in the United States, p. 114.

117. Staples the Office Superstore, headquartered in Framingham, Massachusetts, 2018, p. 115.

L I S T O F P L AT E S

118. The Coffee Beanery, a brand of The Shaw Coffee Company, headquartered in Flushing, Michigan, p. 116.

119. Cosí Coffee, headquartered in Boston, Massachusetts, 2018, p. 117.

120. Kelso Bros’ Coffee Roasters, a brand of by Hotel Services Company, LLC, headquartered in St. Louis, Missouri, 2004, p. 118.

121. Central Market, Dallas, Texas, 2015, p. 119.

122. Fonté Coffee Roasters, Seattle, Washington, 2004, p. 120.

123. La Madeline French Bakery & Cafe, Dallas, Texas, 2016, p. 121.

124. La Boucherie Coffee House, New Orleans, Louisiana, 2003, p. 122.

125. Caffé D’arte, Seattle, Washington, 2004, p. 123.

126. Archer Farms, a brand of Target Corporation, headquartered in Minneapolis, Minnesota, 2011, p. 124.

127. Generic leaf them coffee cup, collected somewhere in the United States, p. 125.

128. Generic coffee cup theme coffee cup, No. 1, collected from somewhere in the United States, 2018, p. 126.

129. Generic coffee cup theme coffee cup, No. 2, collected from somewhere in the United States, p. 127.

130. Smart Roast Coffee, a brand of Holiday Inn, headquartered in Atlanta, Georgia, p. 128.

131. Generic coffee cup theme coffee cup with green lid, collected from somewhere in the United States, p. 129.

132. Java Junction, from Hannaford gas station, collected from somewhere in the United States, p. 130.

133. Sheetz Bros. Coffee, from Sheetz gas station, collected from somewhere in the United States, p. 131.

134. Morton’s Gourmet Market, Sarasota, Florida, 2005, p. 132.

135. New England Coffee, headquartered in Malden, Massachusetts, 2010, p. 133.

136. The Great American Bagel Bakery, Atlanta, Georgia, 2016, p. 134.

137. Fidalgo Bay Coffee, headquartered in Burlington, Washington, p. 135.

138. Starbucks Reserve, a speciality brand from Starbucks, headquartered in Seattle, Washington, 2018, p. 136.

139. Chantico Drinking Chocolate, a speciality product from Starbucks, headquartered in Seattle, Washington, 2007, p. 137.

L I S T O F P L AT E S

140. Einstein Bros. Bagels, “Darn Good Coffee,” headquartered in Lakewood, Colorado, p. 138.

141. Hubbard & Cravens Coffee Co., Indianapolis, Indiana, 2005, p. 139.

142. Small Farmers Big Change espresso cup, from Equal Exchange, headquartered in West Bridgewater, Massachusetts, p. 140.

143. Rainforest Alliance, headquartered in New York, New York, p. 141.

144. Must Have Coffee, Holiday Inn Express, headquartered in Atlanta, Georgia, p. 142.

145. Urine Collection Container made from the same wax paper as a coffee cup, FastMed Urgent Care, Wilson, North Carolina, 2011, p. 143.

146. Illy Caffé, headquartered in Trieste, Italy, p. 144.

147. Generic white coffee cup, collected somewhere in the United States, p. 145.

148. Green Cup, from Starbucks, headquartered in Seattle, Washington, 2016, p. 146.

149. Spring Theme Cup, from Starbucks, headquartered in Seattle, Washington, 2017, p. 147.

150. 60th Birthday cup, from Dunkin’ Donuts, headquartered in Canton, Massachusetts, 2012, p. 148.

151. Original Logo Cup, from Starbucks, headquartered in Seattle, Washington, 2008, p. 149.

152. Mermaid Cup, from Starbucks, headquartered in Seattle, Washington, 2009, p. 150.

153. Generic travel theme cup, collected from somewhere in the United States, p. 151.

155. 2009 Holiday Cup, from Starbucks, headquartered in Seattle, Washington, p. 153.

155. 2005 Holiday Cup, from Starbucks, headquartered in Seattle, Washington (front), p. 154.

156. 2005 Holiday Cup, from Starbucks, headquartered in Seattle, Washington (back), p. 155.

157. Holiday Cup, Allegro Coffee, Whole Foods Market, Raleigh, North Carolina, p. 156.

158. Holiday Cup, Port City Java, Wilmington, North Carolina, p. 157.

159. Holiday Cup, Seattle’s Best Coffee, headquartered in Seattle, Washington, p. 158.

160. 2011 Holiday Cup, from Starbucks, headquartered in Seattle, Washington, p. 159.

161. 2016 Holiday Cup, No. 1, from Starbucks, headquartered in Seattle, Washington, p. 160.

162. 2016 Holiday Cup, No. 2, from Starbucks, headquartered in Seattle, Washington, p. 161.

163. 2017 Holiday Cup, No. 1, from Starbucks, headquartered in Seattle, Washington, p. 162.

164. 2017 Holiday Cup, No. 2, from Starbucks, headquartered in Seattle, Washington, p. 163.

165. 2018 Holiday Cup, No. 1, from Starbucks, headquartered in Seattle, Washington, p. 164.

166. 2018 Holiday Cup, No. 2, from Starbucks, headquartered in Seattle, Washington, p. 165.

167. Valentine’s Day Cup, from Starbucks, headquartered in Seattle, Washington, 2012, p. 166.

coffee

Dunleas, Blackpool, Cork, Ireland, No. 1, 2021

2

Rebel Coffee, Cork, Ireland, 2021

3

Lab 82, Cork, Ireland, 2021

4

Three Fools Coffee, Cork, Ireland, 2021

5

The Bookshelf, Cork, Ireland, No. 1, 2021

6

The Bookshelf, Cork, Ireland, No. 2, 2021

7

Brewley’s, headquartered in Dublin, Ireland, 2021

8

AMT Coffee, headquartered in London, England, collected in Dublin, Ireland, 2021

9

Beanhive Dawson Street, Dublin, Ireland, 2021

10

Bretzel Bakery, Dublin, Ireland, 2021

11

Messy Buns, Midleton, Ireland, 2021

12

Dunleas, Blackpool, Cork, Ireland, No. 2, 2021

13

Allegro Coffee, Whole Foods Market, Raleigh, North Carolina, No. 1

14

Allegro Coffee, Whole Foods Market, Raleigh, North Carolina, No. 3

15

Allegro Coffee, Whole Foods Market, Raleigh, North Carolina, No. 2

16

Allegro Coffee, Whole Foods Market, Raleigh, North Carolina, No. 4

17

Tchibo Coffee, Prague, Czech Republic, 2019

18

Costa Coffee, headquartered in Dunstable, United Kingdom, collected in Prague, Czech Republic, 2019

19

Bartsta Bold, anonymous gas station, somewhere in the United States

20

British Petroleum (BP) gas station, somewhere in the United States

21

Inner Banks Market, Wilson, North Carolina, 2006

22

Tryst Coffeehouse, Bar, and Lounge, Washington, D. C., 2006

23

Arbor Day Foundation, Nebraska City, Nebraska

24

Eco Sleeve, mass produced from post-consumer waste

25

Aurora Coffee, “Small not Bitter” campaign, Atlanta, Georgia, 2002

26

Rue de la Course, New Orleans, Louisiana, 2002

27

Starbucks Coffee, basic logo cup, Atlanta, Georgia, 2002

28

PJ’s Coffee, New Orleans, Louisiana, 2002

29

PJ’s Coffee, “Contents May be Hot,” New Orleans, Louisiana

30

Starbucks Coffee, “Extremely Hot,” Atlanta, Georgia

31

Equal Exchange, West Bridgewater, Massachusetts, No. 1

32

Equal Exchange, West Bridgewater, Massachusetts, No. 2

33

Octane Coffee, Atlanta, Georgia, 2014

34

Sublime Doughnuts, Atlanta, Georgia, 2014

35

Dunkin’ Donuts, headquartered in Canton, Massachusetts

36

Dunkin’ Donuts, “DD Commitment,” 2015

37

Bruegger’s Bagels, headquartered in Burlington, Vermont

38

Bayou Bagelry, New Orleans, Louisiana, 2003

39

Einstein Bros. Bagels, headquartered in Lakewood, Colorado

40

The Cupcake Shoppe, Raleigh, North Carolina, 2007

41

Java Coast Fine Coffees, Hampstead, North Carolina

42

Java City, headquartered in Sacramento, California

43

Port City Java, Wilmington, North Carolina, No. 1

44

Port City Java, Wilmington, North Carolina, No. 2

45

Cherry Street Coffee House, Seattle, Washington, No. 1, 2004

46

Cherry Street Coffee House, Seattle, Washington, No. 2, 2004

47

Satellite Coffee, Albuquerque, New Mexico, 2004

48

Flying Star Cafe, Albuquerque, New Mexico, 2004

49

Eco Products, generic world map, headquartered in Boulder, Colorado

50

Ingeo, a brand by NatureWorks, headquartered in Minnetonka, Minnesota

51

Javarama, collected from a gas station somewhere in the United States

52

Generic South American theme cup, collected from a gas station somewhere in the United States

53

Generic cafe theme cup, No. 1, collected from a gas station somewhere in the United States

54

Generic cafe theme cup, No. 2, collected from a gas station somewhere in the United States

55

Old City Coffee, Philadelphia, Pennsylvania, 2010

56

Generic cafe theme cup, No. 3, collected from a gas station somewhere in the United States

57

Alon’s Bakery and Cafe, Atlanta, Georgia, 2006

58

Whole Foods Market, Raleigh, North Carolina

59

Village Deli, Raleigh, North Carolina, 2008, No. 1

60

Village Deli, Raleigh, North Carolina, 2008, No. 2

61

Not Just Coffee, Charlotte, North Carolina, 2012

62

Lucid Cafe, New York, New York, 2011

63

Bespoke Coffee & Dry Goods, Wilmington, North Carolina, 2018

64

Black Beard Coffee Roasters, Greenville, North Carolina, 2018

65

Coffee Messiah, Seattle, Washington, 2004

66

Espresso cups; Illy, headquartered in Trieste, Italy; Generic espresso cup, collected from somewhere in the United States; Einstein Bros. Bagels, headquartered in Lakewood, Colorado; Skautsk´y Institute, Prague, Czech Republic, 2019

67

Torrefazione Italia, Seattle, Washington, 2004

68

Torrefazione Italia, somewhere else, after 2004

69

Generic black cup of matte finish with a black lid, somewhere in the United States

70

Generic black cup of semi-gloss finish over matte white with a white lid, somewhere in the United States

71

Frothy Monkey Roasting Co., Franklin, Tennessee, 2018

72

Wolfgang Puck Estate Grown Coffee, somewhere (likely a hotel) in the United States

73

Batdorf Bronson Coffee Roasters, headquartered in Olympia, Washington, 2016

74

Tully’s Coffee, headquartered in Seattle, Washington, 2004

75

Ritz-Carlton Hotel Company, headquartered in Chevy Chase, Maryland

76

Lavazza Premium Coffees Corporation, headquartered in New York, New York

77

Colonial Williamsburg, Williamsburg, Virginia, 2006

78

The Market at Larimer Square, Denver, Colorado, 2010

79

Boston Common Coffee Co., Boston, Massachusetts, 2010

80

Silver Canyon Coffee, Boulder, Colorado, 2010

81

Sempre Coffee, Smyrna, Georgia, 2013

82

Splendora’s Gelato, Charlottesville, Virginia, 2011

83

Java Dog Coffee House, Wilmington, North Carolina, 2009

84

The Moose Jackson Cafe, Iron Mountain, Michigan, 2005

85

Summit Coffee Co., Charlotte, North Carolina, 2017

86

Belly General Store, Atlanta, Georgia, 2007

87

Generic coffee bean theme cup, collected from a gas station somewhere in the United States

88

Generic map theme coffee cup, collected from a gas station somewhere in the United States

89

City Dock Coffee, Annapolis, Maryland, 2017

90

Monon Coffee Company, Indianapolis, Indiana, 2005

91

Seattle’s Best Coffee, headquartered in Seattle, Washington, 2006

92

Seattle Espresso Inc., headquartered in Tempe, Arizona

93

Krispy Kreme Doughnuts, headquartered in Charlotte, North Carolina

94

Duck Doughnuts, headquartered in Mechanicsburg, Pennsylvania

95

McCafe, from McDonalds, headquartered in Chicago, Illinois

96

BK Joe, from Burger King, headquartered in Miami, Florida

97

Hyatt Hotels Corporation, headquartered in Chicago, Illinois

98

Hilton Garden Inn, from Hilton Worldwide, headquartered in McLean, Virginia

99

Nordstrom, headquartered in Seattle, Washington

100

Barnie’s Coffee & Tea Co., headquartered in Winter Park, Florida

101

Hearth Room Blend Coffee, from Marriott International, headquartered in Bethesda, Maryland

102

Chick-fil-A Coffee, collected in Wilson, North Carolina, 2016

103

La Vita Dolce, Chapel Hill, North Carolina, 2008

104

Carlo’s Bake Shop, Hoboken, New Jersey, 2010

105

Borders Books, Music, and Cafe, headquartered in Ann Arbor, Michigan, 2005

106

Caribou Coffee, headquartered in Minneapolis, Minnesota, 2005

107

CC’s Coffee house, headquartered in Baton Rouge, Louisiana, 2005

108

Barnes & Noble Booksellers, headquartered in New York, New York, 2004

109

Joe Muggs, from Books-A-Million, headquartered in Birmingham, Alabama, 2007

110

Sarasota News & Books, Sarasota, Florida, 2007

111

Brewing Market Coffee and Tea, Boulder, Colorado, 2010

112

Spiral Press Cafe, Manchester, Vermont, 2010

113

Generic color swoop theme gas station coffee cup, collected from somewhere in the United States

114

Staples the Office Superstore, headquartered in Framingham, Massachusetts, 2018

115

The Coffee Beanery, a brand of The Shaw Coffee Company, headquartered in Flushing, Michigan

116

Cosí Coffee, headquartered in Boston, Massachusetts, 2018

117

Kelso Bros’ Coffee Roasters, a brand of by Hotel Services Company, LLC, headquartered in St. Louis, Missouri, 2004

118

Central Market, Dallas, Texas, 2015

119

Fonté Coffee Roasters, Seattle, Washington, 2004

120

La Madeline French Bakery & Cafe, Dallas, Texas, 2016

121

La Boucherie Coffee House, New Orleans, Louisiana, 2003

122

Caffé D’arte, Seattle, Washington, 2004

123

Archer Farms, a brand of Target Corporation, headquartered in Minneapolis, Minnesota, 2011

124

Generic leaf them coffee cup, collected somewhere in the United States

125

Generic coffee cup theme coffee cup, No. 1, collected from somewhere in the United States, 2018

126

Generic coffee cup theme coffee cup, No. 2, collected from somewhere in the United States

127

Smart Roast Coffee, a brand of Holiday Inn, headquartered in Atlanta, Georgia

128

Generic coffee cup theme coffee cup with green lid, collected from somewhere in the United States

129

Java Junction, from Hannaford gas station, collected from somewhere in the United States

130

Sheetz Bros. Coffee, from Sheetz gas station, collected from somewhere in the United States

131

Morton’s Gourmet Market, Sarasota, Florida, 2005

132

New England Coffee, headquartered in Malden, Massachusetts, 2010

133

The Great American Bagel Bakery, Atlanta, Georgia, 2016

134

Fidalgo Bay Coffee, headquartered in Burlington, Washington

135

Starbucks Reserve, a speciality brand from Starbucks, headquartered in Seattle, Washington, 2018

136

Chantico Drinking Chocolate, a speciality product from Starbucks, headquartered in Seattle, Washington, 2007

137

Einstein Bros. Bagels, “Darn Good Coffee,” headquartered in Lakewood, Colorado

138

Hubbard & Cravens Coffee Co., Indianapolis, Indiana, 2005

139

Small Farmers Big Change espresso cup, from Equal Exchange, headquartered in West Bridgewater, Massachusetts

140

Rainforest Alliance, headquartered in New York, New York

141

Must Have Coffee, Holiday Inn Express, headquartered in Atlanta, Georgia

142

Urine Collection Container made from the same wax paper as a coffee cup, FastMed Urgent Care, Wilson, North Carolina, 2011

143

Illy Caffé, headquartered in Trieste, Italy

144

Generic white coffee cup, collected somewhere in the United States

145

Green Cup, from Starbucks, headquartered in Seattle, Washington, 2016

146

Spring Theme Cup, from Starbucks, headquartered in Seattle, Washington, 2017

147

60th Birthday cup, from Dunkin’ Donuts, headquartered in Canton, Massachusetts, 2012

148

Original Logo Cup, from Starbucks, headquartered in Seattle, Washington, 2008

149

Mermaid Cup, from Starbucks, headquartered in Seattle, Washington, 2009

150

Generic travel theme cup, collected from somewhere in the United States

151

2009 Holiday Cup, from Starbucks, headquartered in Seattle, Washington

153

2005 Holiday Cup, from Starbucks, headquartered in Seattle, Washington (front)

154

2005 Holiday Cup, from Starbucks, headquartered in Seattle, Washington (back)

155

Holiday Cup, Allegro Coffee, Whole Foods Market, Raleigh, North Carolina

156

Holiday Cup, Port City Java, Wilmington, North Carolina

157

Holiday Cup, Seattle’s Best Coffee, headquartered in Seattle, Washington

158

2011 Holiday Cup, from Starbucks, headquartered in Seattle, Washington

159

2016 Holiday Cup, No. 1, from Starbucks, headquartered in Seattle, Washington

160

2016 Holiday Cup, No. 2, from Starbucks, headquartered in Seattle, Washington

161

2017 Holiday Cup, No. 1, from Starbucks, headquartered in Seattle, Washington

162

2017 Holiday Cup, No. 2, from Starbucks, headquartered in Seattle, Washington

163

2018 Holiday Cup, No. 1, from Starbucks, headquartered in Seattle, Washington

164

2018 Holiday Cup, No. 2, from Starbucks, headquartered in Seattle, Washington

165

Valentine’s Day Cup, from Starbucks, headquartered in Seattle, Washington, 2012

166

Index

A

Alabama 110 Albuquerque, NM 48, 49 Allegro Coffee 14, 15, 16, 17, 146; holiday 156 Alon’s Bakery and Cafe 58 AMT Coffee 9 Ann Arbor, Michigan 106 Annapolis, Maryland 90 Arbor Day Foundation 24 Archer Farms 124 Arizona 93 Atlanta, GA 26, 28, 31, 34, 35, 58, 87, 128, 134, 142 Aurora Coffee, “Small not Bitter” campaign 26

B

Barnes & Noble Booksellers 109 Barnie’s Coffee & Tea Co. 101 Bartsta Bold 20 Batdorf Bronson Coffee Roasters 74 Baton Rouge, LA 108 Bayou Bagelry 39 Beanhive Dawson Street 10 Belly General Store 87 Bespoke Coffee & Dry Goods 64 Bethesda, Maryland 102 Birmingham, AL 110 Black 70, 71; matte finish 70; semi-gloss 71 Black Beard Coffee Roasters 65 Blackpool 2, 13 Books-A-Million 110 Bookshelf, The 6, 7 Borders Books, Music, and Cafe 106 Boston Common Coffee Co. 80 Boston, MA 80, 117 Boulder, CO 50, 81, 112 Bretzel Bakery 11 Brewing Market Coffee and Tea 112 Brewley’s 8 British Petroleum 21 Bruegger’s Bagels 38 Burger King, BK Joe 97 Burlington, VT 38 Burlington, Washington 135

C

Cafe (see Themed) Caffé D’arte 123 California 43 Canton, MA 148 Canton, MA 36 Caribou Coffee 107 Carlo’s Bake Shop 105 CC’s Coffee House 108 Central Market 119 Chapel Hill, NC 104 Charlotte, NC 62, 94 Charlottesville, Virginia 83, 86 Cherry Street Coffee House 46, 47 Chevy Chase, MD 76 Chicago, Illinois 96, 98 Chick-fil-A Coffee 103 City Dock Coffee 90 Coffee bean (see Themed) Coffee Beanery, The 116 Coffee Messiah 66 Colonial Williamsburg 78 Colorado 40, 50, 67, 79, 81, 112, 138 Cork, IRE 2, 3, 4, 5, 6, 7, 13 Cosí Coffee 117 Costa Coffee 19 Cupcake Shoppe 41 Czech Republic 18, 19, 67

D

Dallas, Texas 119, 121 Denver, Colorado 79 Dublin, IRE 8, 9, 10, 11 Duck Doughnuts 95 Dunkin’ Donuts 36, 37, 148; 60th Anniversary 148; DD Commitment 37 Dunleas 2, 13 Dunstable 19

E

Eco Products 50 Eco Sleeve 25 Einstein Bros. Bagels 40, 67, 138; “Darn Good Coffee” 138 England 9 Equal Exchange 32, 140 Espresso 67, 93, 140

F

FastMed Urgent Care 143 Fidalgo Bay Coffee 135 Florida 97, 101, 111, 132 Flushing, Michigan 116 Flying Star Cafe 49 Fonté Coffee Roasters 120 Framingham, Massachusetts 115 Franklin, TN 72 Frothy Monkey Roasting Co. 72

G

Gas station 20, 21, 52, 53, 54, 55, 57, 88, 89, 114, 130, 131 Generic (see Themed) Georgia 26, 28, 31, 34, 35, 58, 82, 87, 128, 134, 142 Great American Bagel Bakery 134 Greenville, NC 65

H

Hampstead, NC 42 Hannaford 131 Hearth Room Blend Coffee 102 Hilton Garden Inn 99 Hoboken, NJ 105 Holiday Inn 128, 142; Express 142 Hotel 73, 76, 98, 99, 102, 118, 128, 142 Hotel Services Company, LLC 118 Hubbard & Cravens Coffee Co. 139 Hyatt Hotels Corporation 98

I

Illinois 96, 98 Illy 67, 144; Caffé 144 Indiana 91, 139 Indianapolis, IN 91, 139 Ingeo 51 Inner Banks Market 22 Ireland 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13 Iron Mountain, MI 85 Italy 67, 144

INDEX

J

Java City 43 Java Coast Fine Coffees 42 Java Dog Coffee House 84 Java Junction 131 Javarama 52 Joe Muggs 110

K

Kelso Bros’ Coffee Roasters 118 Krispy Kreme Doughnuts 94

L

La Boucherie Coffee House 122 La Madeline French Bakery & Cafe 121 La Vita Dolce 104 Lab 82 4 Lakewood, CO 40, 67, 138 Lavazza Premium Coffees Corporation 77 London, ENG 9 Louisiana 27, 29, 30, 39, 108, 122 Lucid Cafe 63

M

Malden, Massachusetts 133 Manchester, Vermont 113 Map (see Themed) Market at Larimer Square 79 Marriott International 102 Maryland 76, 90, 102 Massachusetts 32, 36, 80, 115, 117, 133, 140, 148 McDonalds, McCafe 96 McLean, Virginia 99 Mechanicsburg, PA 95 Messy Buns 12 Miami, Florida 97 Michigan 85, 106, 116 Midleton, IRE 12 Minneapolis, MN 107, 124 Minnesota 51, 107, 124 Minnetonka, MN 51 Missouri 118 Monon Coffee Company 91 Moose Jackson Cafe 85 Morton’s Gourmet Market 132 Must Have Coffee 142

N

NatureWorks 51 Nebraska 24 Nebraska City, NE 24 New England Coffee 133 New Jersey 105 New Mexico 48, 49 New Orleans, LA 27, 29, 30, 39, 122 New York 63, 77, 109, 141 New York, NY 63, 77, 109, 141 Nordstrom 100 North Carolina 14, 15, 16, 17, 22, 41, 42, 44, 45, 59, 60, 61, 62, 64, 65, 84, 86, 94, 103, 104, 143, 156, 157 Not Just Coffee 62

O

Octane Coffee 34 Old City Coffee 56 Olympia, WA 74

P

Pennsylvania 56, 95 Philadelphia, PA 56 PJ’s Coffee 29, 30; Contents May be Hot 30 Port City Java 44, 45, 157; holiday 157 Post-consumer waste 25 Prague, CZE 18, 19, 67

R

Rainforest Alliance 141 Raleigh, NC 14, 15, 16, 17, 41, 59, 60, 61, 156 Rebel Coffee 3 Ritz-Carlton Hotel Company 76 Rue de la Course 27

S

Sacramento, CA 43 Sarasota News & Books 111 Sarasota, Florida 111, 132 Satellite Coffee 48 Seattle Espresso Inc. 93 Seattle, WA 46, 47, 66, 68, 75, 92, 100, 120, 124, 136, 137, 146, 147, 149, 150, 153, 154, 155, 158, 159, 160, 161, 162, 163, 164, 165, 166 Seattle’s Best Coffee 92, 158; holiday 158 Sempre Coffee 82 Shaw Coffee Company, The 116 Sheetz 131 Sheetz Bros. Coffee 131 Silver Canyon Coffee 81 Skautsky Institute 67 Small Farmers Big Change 140 Smart Roast Coffee 128 Smyrna, Georgia 82 South American 53 Spiral Press Cafe 113 Splendora’s Gelato 83 St. Louis, Missouri 118 Staples the Office Superstore 115 Starbucks Coffee 28, 31, 136, 137, 146, 147, 149, 150, 153, 154, 155, 159, 160, 161, 162, 163, 164, 165, 166; basic logo cup 28; Chantico 137; “Extremely Hot” 31; green cup 146; holiday 153, 154, 155, 159, 160, 161, 162, 163, 164, 165; mermaid 150; original logo 149; Reserve 136; spring theme 147; Valentie’s Day 166 Sublime Doughnuts 35 Summit Coffee Co. 86

T

Target Corporation 124 Tchibo Coffee 18 Tempe, AZ 93 Tennessee 72 Texas 119, 121 Theme 42, 43, 52, 53, 54, 55, 57, 67, 70, 71, 84, 88, 89, 114, 125, 126; 127, 129, 144, 151; cafe 54, 55, 57; coffee cup 126, 127, 129; coffee bean 88; generic 50, 53, 54, 55, 57, 67, 70, 71, 88, 89, 114, 125, 126, 144, 151; java 42, 43, 52, 84, 131; leaf 125; map 89; spring 147; swoop 114; travel 151 Three Fools Coffee 5 Torrefazione Italia 68, 69 Trieste, ITL 67, 144 Tryst Coffeehouse, Bar, and Lounge 23 Tully’s Coffee 75

U

United Kingdom 19 United States 20, 21, 52, 53, 54, 55, 57, 67, 70, 71, 73, 88, 89, 114, 125, 126, 127, 129, 130, 131, 145, 151 Urine Collection Container 143

V

Vermont 38, 113 Village Deli 60, 61 Virginia 78, 83, 99

W

Washington (state) 46, 47, 66, 68, 74, 75, 92, 100, 120, 124, 135, 136, 137, 146, 147, 149, 150, 153, 154, 155, 158, 159, 160, 161, 162, 163, 164, 165, 166 Washington, D.C. 23 West Bridgewater, MA 32, 140 Whole Foods Market 14, 15, 16, 17, 59, 156 Williamsburg, VA 78 Wilmington, NC 44, 45, 64, 84, 157 Wilson, NC 22, 103, 143 Winter Park, Florida 101 Wolfgang Puck Estate Grown Coffee 73