Issue 108 | March 2020
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FIT Show event director, Nickie West comments on the response from the industry since announcing the show will revert to biennial. What has the response from the industry been like since you made the 2021 announcement?
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What has the response from the industry been like since you made the 2021 announcement? “I’m delighted to say that the response has been hugely positive, which fills me with the confidence that we have made the right decision. FIT Show is the UK’s flagship event for this industry - without the support of our exhibitors, we wouldn’t be in a position to deliver the first class show that our visitors expect from us. “The fact that so many key brands have already thrown their weight behind FIT Show 2021 by reserving prime spaces on the floorplan is a further indication that FIT Show will be back, and stronger than ever, when we return to the NEC next May. “I’m excited by the response that we have had. I sincerely hope that this momentum
and support continues, not only for 2021, but for future FIT Show’s on the biennial frequency that our industry has asked for.”
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What was the biggest factor that influenced your decision to revert FIT Show to biennial? “There were many factors to take into consideration before deciding to revert FIT Show to an ‘every other year’ frequency. Yes, the political climate was a major, and very unpredictable factor, which impacted our decision. The market completely changed in the time that we announced FIT Show 2020, and the ongoing uncertainty certainly played a part in low confidence, and therefore low uptake from exhibiting companies.
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