DIVERSE DOOR COLOUR TRENDS

Glass News was delighted to recently meet DoorCo’s new marketing Manager, Ellie Pool and discuss what’s currently hot in door colour with the leading composite door supplier.

I’ve recently joined DoorCo as Marketing Manager and am hugely excited about my new role. My passion and experience is in marketing and over the years, thanks to my work in agencies, this has spanned multiple industries including food, fashion, beauty, events, B2B, finance, medical and more. One thing that’s synonymous across all sectors is the use of colour in design. It represents so much; colour has the ability to inspire, excite, soothe, heal and even upset. There’s also lots of research that suggests colours can be associated with personality types.

For example, Green – my favourite and the colour of my own front door – is said to be a sign of loyalty and affection, and more pastel tones like Sage, induce calm. Blue symbolises strong qualities like trust, loyalty, wisdom, confidence & intelligence. The timeless and traditional Black, represents creativity. It’s elegant, powerful, and prestigious, and will never go out of fashion. Yellow is the colour of sunshine, and although may be a bold choice for some, actually represents a friendly and nurturing attitude, warm and welcoming. Red offers a touch of glamour and intimacy, but is also commanding, dynamic, and engaging. White is associated with light and goodness, safety and cleanliness. Simple, crisp and pristine, it supports a minimalist look. And finally, Grey is subtle, stylish, timeless and classic. Another one that won’t go out of fashion.

While many may only be thinking of creating a more welcoming, more on trend entrance to their home that they can be proud of, these subliminal meanings really interest me. Subconsciously or not, choosing the colour of a front door is hugely emotive and I’m impressed with the variety of colour options DoorCo has in its PAiNT Collection. There truly is something for everyone.

Informed Trends

One of the things that also excites me about DoorCo is the amount of data we produce – a strategic marketeer’s dream! Since day one, I have been pouring over the stats and learning what trends are currently moving through the business. It really sparks my imagination and creativity and it’s great to see some of these colours that have positive meanings are popular.

Blue

Having a look at what’s been popular so far this year and tying in with what we can see trending in our PAiNT range, we’ve had plenty of requests for custom blues including RAL 220 70 20 - a lighter, turquoise blue, RAL 5014 which is a lovely grey-toned, mid blue shade, and the much deeper and darker, RAL 5020. Blue is a prevalent door colour and it’s great to see the from the numbers of PAiNT shades and custom requests, this remains as popular as ever.

Green

I’m a real fan of green so I get particularly excited to see orders for Sage, Paradise Green and Emerald PAiNT colours, as well as the custom colour requests we’ve had recently, such as RAL 6005 which is a lovely dark green.

Interior Colours

Anthracite Grey is always hovering around the top of the charts, although there are other shades of grey like Slate, Agate, Shadow and Silver Grey making a regular appearance. What’s interesting is the rise in orders of Anthracite Grey on both sides of the door. The trend of having both sides of the door painted in the same shade, or an internal shade to compliment the hallway is a trend I think will just go from strength to strength. We’re seeing some many variations of this coming through to our paint line and you can just imagine what an impact these beautiful doors are going to have on the homes they are destined for.

Working at DoorCo in the distribution and manufacturing space is a fresh challenge for me. It’s a fast-paced business with constant product innovation taking place and everyone is passionate about the business. I’m really looking forward to the opportunity to exercise my technical, strategic and creative mindsets with the marketing at DoorCo, supporting our customers with creativity and helping set new trends in the composite door market.