Glass News April 2014

Page 1

WINDOWS

New from the UK’s leading building systems specialist, Schueco UK Ltd, is AvanTec SimplySmart. See page 25.

New taskforce to spearhead

consumer marketing initiative

Following the launch of their consumer marketing division, window industry marketing experts Purplex have unveiled a new initiative aimed squarely at helping installers improve their branding, promotion and lead generation. Purplex Advantage is headed by Adi Day, a veteran in online marketing, who is joined by a dedicated ‘taskforce’ of consumer branding, PR and digital marketing experts. According to Purplex Managing Director Andrew Scott, the move is in direct response to changing consumer habits; “consumer marketing has changed dramatically in the last five years, long gone are the days of

relying on local papers and Yellow Pages advertising. Consumers are bombarded with a bewildering array of marketing messages every day across traditional and online channels, and if installers are going to capitalise on the current economic upturn they need some real marketing firepower behind them.” Purplex Advantage customers have a dedicated account manager backed by a team of 30 marketing professionals, who work with them to develop and implement a marketing strategy. “Having your own account manager who visits you regularly, gets to know your business and customers, and manages your marketing activity on a regular basis can literally transform your company and leave your competitors spinning” says Andrew. Andrew believes the key to sustainable, profitable growth is an integrated marketing approach. Continued on page 4...

GLASS NEWS IS POSTED FREE TO WINDOW FABRICATORS & INSTALLERS! Covering every aspect of...

Windows, Doors, Glass & Conservatories!

ALSO AVAILABLE IN TRADE COUNTERS!

The UK’s Leading Industry Newspaper Distribution to: Window, Door & Conservatory Roof Fabricators & Installers, IGU Manufacturers & all associated with glass & glazing industry.

RECRUITMENT

Issue 37 | April 2014

TIME OUT! SPOT THE DIFFERENCE

Helping you find & place positions.

CROSSWORD EYE SPY & MORE...

PAGE 78

PAGE 84 0414/0001


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.