2024 is a year of action and reverie.
Climate change plays a critical role in our lives and will continue to do so.
In recent years, we have leaned towards a more chromatic and a happier color direction and much less the colors of nature, this trend will continue evolving. However, in 2024, we will also see a brutal parallel return to nature since climate change is moving faster than expected and will touch us directly.
A new awareness is emerging about our world’s human footprint. We are about to be introduced to a brand-new era on earth called Anthropocene, the era that is affected by human behavior.
We must act to turn the negative impact into a positive one. Amid turmoil and crisis, we are typically driven toward low chromatic color preferences, and this will further drive natural colors.
