Water Wise: An environmental brand over two decades old

Water Wise

An environmental brand over two decades old

Established by Rand Water in 1997, Water Wise provides information, awareness and education to promote the sustainable use of water and other environmental resources.

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There are six Water Wise action pillars that provide the basis for all of the brand’s principles and values: 1 Respect water, respect life: By respecting and protecting water, you are respecting all life on earth. Action: Always consider the effect of what you do on our water and environment. 2 Don’t waste water: By misusing water, unnecessary amounts of potable water are put back into the wastewater treatment system, where it requires cleaning, which costs money. Action: Record how much water you use monthly and actively try to reduce it. 3 Don’t pollute water: Very highly polluted water may be too polluted to be effectively cleaned for consumption. Action: Reduce, reuse and recycle your waste so that it does not threaten our environment or water ecosystems. 4 Pay for your water services: This allows for the sustainable provision of this service. The purification and pumping process of raw water requires machinery, chemicals and labour. Action: Pay your water bill every month. 5 Take environmental action: Every

South African has a responsibility to take care of our water and environment.

Action: Become aware of your water and carbon footprints, and take steps to reduce them.

6Conserve water and conserve the environment: By conserving water, we are conserving our environment and ensuring the survival of all life on earth. Action: Support local parks, wetlands, rivers and nature reserves. This encourages their continued conservation.

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Tips and tools

A vast selection of educational and exciting information is available in the form of pamphlets, brochures, posters, lesson notes, booklets and downloads. The most efficient way of accessing this information is by visiting Rand Water’s website – www.randwater.co.za – and clicking on the Water Wise logo. This action will reroute you to the Water Wise website, where you will find all you need to know about water in the environment.

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Monthly updates

By subscribing to the monthly Water Wise newsletter, you will be updated on interesting information on environmental issues, news and snippets, and will receive useful tips, links to related websites, and facts on the South African water situation and around the world. Subscription to the newsletter can be done via the website.